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Assignment-II Date of Submission: 17th April 2012 Research Methods in Management

The problems are very easy problems and so the deadline is set for 17th April 2012. Please work on the problems within your own group and do not copy the answers and write up from other groups. Problem-I: 5 points In the dataset "Popular Kids," students in grades 4-6 were asked whether good grades, athletic ability (sports), or popularity was most important to them. A two-way table separating the students by grade and by choice of most important factor is shown below: Home Goals | Rural suburban Urban Total ----------------------------------------Grades | 49 50 69 168 Popular | 24 36 38 98 Sports | 19 22 28 69 ----------------------------------------Total | 92 108 135 335 1. Calculate the expected values of the grade for each cell in the above table as discussed in the class. 2. Conduct the Chi-square test on the data to determine whether there is an association between the type of school area and the students' choice. Problem: II (10 points) Factor Analysis a. What is factor analysis? b. Explain the following terms: i). Communality ii). Factor Loadings 3. Eigen Values iv) Factor scores. Problem-III (5 points): a. Explain different types of probability sampling with examples. b. An advertising firm, interested in determining how much to emphasize television advertising in a certain county decides to conduct a sample survey to estimate the average number of hours each week that households within that county watch television. The county has two towns, A and B, and a rural area C. Town A is built around a factory and most households contain factory workers with school-aged children. Town B contains mainly retirees and the rural area C are mainly farmers.

There are 155 households in town A, 62 in town B and 93 in the rural area, C. The firm decides to select 20 households from Town A, 8 households from Town B and 12 households from the rural area. The results are given in the following table: Town 35, 43, 36, 39, 28, 28, A 26, 32, 29, 40, 35, 41, 37, 31, 45, 34 Town 27, 15, 4, 41, 49, 25, 10, 30 B Rural Area 8, 14, 12, 15, 30, 32, 21, 20, 34, 7, 11, 24 C 29, 25, 38, 27, N1 = 155 N2 = 62

N3 = 93

Here is the descriptive data from each stratum: ( N in the output denotes numbers of data)

Usually a sample is selected by some probability design from each of the L strata in the population, with selections in different strata independent of each other. The special case where from each stratum a simple random sample is drawn is called a stratified random sample. Does it make sense to use a stratified random sample for this problem? Why or Why not?