101

Marketing Plans
Sales Forecasts
Master Forecast

Competitive Analysis
Market Attractiveness Analysis Product Competitive Analysis

Budgets
Marketing Budget Marketing Operations Budget

Sales Analysis
Sales Analysis Sales Force Metrics

Advertising
Advertising Effectiveness Ad Analysis

Profit Measures
Contribution Margin and Break-Even Product Profitability

Competitive Analysis
Business Strength Analysis Competitor Analysis Critical Success Factors Score Card Marketing Function Score Card

Pricing
Mark-up Pricing Analysis Target Pricing Analysis

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Master Sales Forecast
For the year: Product or Service 2008 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year 2008 Total

Total Sales

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Master Sales Forecast By Quarter
Product or Service Q1 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Q2 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

2008 Q3 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

Q4 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

Total $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

Q1

Q2

2009 Q3

Q4

Total $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 0.00%

Q1

Q2

2010 Q3

Q4

Total $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 0.00%

Total Sales Quarter to Quarter Change Year to Year Change

$0

$0

$0

$0

$0

$0

$0

$0

Year 1 Sales Forecast By Month
$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 Jan

Annual Sales $1 $1 $1 $0 $0 $0

Feb

Mar

Apr

May

Jun

Jul

Aug

2008

Sep

Oct

Nov

2009

Dec

2010

Year 1 Sales By Quarter
$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 $1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008 Q1 2008 Q3 Q4 2008

Sales By Quarter

Q1 2008

Q2 2008

Q3 2008

2009 Q1

2009 Q3

2010 Q1

2010 Q3

Jan 0

Feb 1

Mar 2

Apr 3

May 4

Jun 5

Jul 6

Aug 7

Sep 8

Oct 9

Nov 10

Dec 11

Q1 2008 Q2 2008 Q3 2008 Q4 2008

$0 $0 $0 $0

Sales 2008 2009 2010 $0 $0 $0

Sales

2008 Q1 $0

2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Marketing Budget
For the Year:
2008 Jan ADVERTISING Television Radio Print - Magazines Print - Newspapers Directories Online Directories Other Publications Artwork and Production Direct Marketing Direct Response (Telemarketing) Newsletters Sponsorships Outdoor (Billboard etc.) Other Other Total % of Total Budget MAIL CAMPAIGNS Direct Mail to Customer Base Direct Mail to Outside Lists E-mail to Customer Base E-mail to Outside Lists Mailing List Management Costs Miscellaneous Total % of Total Budget PROMOTIONAL ACTIVITIES Coupons Rebates Premiums Contests Giveaways Trade Shows Other Shows Total % of Total Budget COLLATERAL Catalogs Sales Literature Newsletters Magazines E-newsletters E-zines Dealer/Distributor Materials Miscellaneous Total % Of Total Budget OTHER PROMOTIONAL ACTIVITIES Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Total Marketing Expenses

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 $0

Quarterly Marketing Budget
2008 ADVERTISING Television Radio Print - Magazines Print - Newspapers Directories Online Directories Other Publications Artwork and Production Direct Marketing Direct Response (Telemarketing) Newsletters Sponsorships Outdoor (Billboard etc.) Other Other Total % Of Total Budget MAIL CAMPAIGNS Direct Mail to Customer Base Direct Mail to Outside Lists E-mail to Customer Base E-mail to Outside Lists Mailing List Management Costs Miscellaneous Total % Of Total Budget PROMOTIONAL ACTIVITIES Coupons Rebates Premiums Contests Giveaways Trade Shows Other Shows Total % Of Total Budget COLLATERAL Catalogs Sales Literature Newsletters Magazines E-newsletters E-zines Dealer/Distributor Materials Miscellaneous Total % Of Total Budget OTHER PROMOTIONAL ACTIVITIES Q1 $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Q2 $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Q3 $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Q4 $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Total $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Q1 Q2 2009 Q3 Q4 Total $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Q1 Q2 2010 Q3 Q4 Total $0 $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0

$0

$0

$0

$0 0 0 0 0 0 $0

$0 0 0 0 0 0 $0

$0 0 0 0 0 0 $0

$0 0 0 0 0 0 $0

$0 0 0 0 0 0 $0

$0

$0

$0

$0

$0 0 0 0 0 0 $0

$0

$0

$0

$0

$0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0 0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0 $0 $0 $0 $0 $0 $0 $0 $0

Total Marketing Expenses

$0 0 0 0 0 0 $0 $0

$0 0 0 0 0 0 $0 $0

$0 0 0 0 0 0 $0 $0

$0 0 0 0 0 0 $0 $0

$0 0 0 0 0 0 $0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 0 0 0 0 0 $0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 0 0 0 0 0 $0 $0

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 Apr May Apr May Jun Jul Aug Aug Sep Oct Nov Oct Nov Dec Dec $0 2008

Jan Feb Mar Mar

2009

2010

Year 11 Total Marketing Expenses Year Total E-Marketing Expenses
$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008 Q1 $1 $1 $1 $1 $1 $0 $0 $0 $0 $0 2008 Q2

Year 1 through 3 Total Marketing Expenses

2008 Q3

$0 2008 Q1 2008 Q3 2009 Q1 2009 Q3 2008 Q4

2010 Q1

2010 Q3

Year 1 Total Marketing Expenses
$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008 Q1 2008 Q2

2008 Q3

2008 Q4

Revenue vs. Marketing Expenses

Quarterly Revenue vs. Marketing Expenses

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 JanFebMar Apr Jun Jul Aug Sep Projected Revenue Marketing Expenses

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008 Q1 Oct Nov Dec 2008 Q4 2009 Q3 2010 Q1 Revenue by Quarter Marketing Expenses

2010 Q3

Jan 0

Feb 1

Mar 2

Apr 3

May 4

Jun 5

Jul 6

Aug 7

Sep 8

Oct 9

Nov 10

Dec 11

0 0

2008 $0

2009 $0

2010 $0

2008 Q1 2008 Q2 2008 Q3 2008 Q4 $0 $0 $0 $0 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Mar $0 $0 $0 $0 Apr $0 $0 May $0 $0 Jun $0 $0 Jul $0 $0 Aug $0 $0 Sep $0 $0 Oct $0 $0 Nov $0 $0 Dec $0 $0

0

Jan Feb Projected Revenue $0 Marketing Expenses $0

2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 Revenue by Quarter $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Marketing Operating Expense Budget
For the Year: 2008
Jan MANAGEMENT SALARIES Titles or Names Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2008

Total Management Salaries % Of Total Budget SUPPORT SALARIES

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Support Salaries % Of Total Budget OTHER OPERATIONAL EXPENSES Cellular Phones Internet Access Web Site Operation and Maintenance Dues & Subscriptions Dues & Subscriptions Messenger Service Office Supplies Operating Supplies Photocopy Postage Professional Services Education & Training Other Travel & Entertainment Air Fare Auto Rental Lodging Meals Mileage Other Other Total Other Operational Expenses % Of Total Budget ALLOCATED INDIRECT EXPENSES Rent Depreciation Other Other Other Total Allocated Indirect Expenses % Of Total Budget Total Marketing Operations Expense

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Quarterly Marketing Operating Expense Budget
Q1 MANAGEMENT SALARIES Titles or Names $0 0 0 0 0 0 0 0 0 $0 $0 0 0 0 0 0 0 0 0 $0 $0 0 0 0 0 0 0 0 0 $0 $0 0 0 0 0 0 0 0 0 $0 $0 0 0 0 0 0 0 0 0 $0 $0 0 0 0 0 0 0 0 0 $0 $0 0 0 0 0 0 0 0 0 $0 Q2 2008 Q3 Q4 Total Q1 Q2 2009 Q3 Q4 Total Q1 Q2 2010 Q3 Q4 Total

Total Management Salaries % Of Total Budget SUPPORT SALARIES

$0

$0

$0

$0

$0

$0

$0

$0

Total Support Salaries % Of Total Budget OTHER OPERATIONAL EXPENSES Cellular Phones Internet Access Web Site Operation and Maintenance Dues & Subscriptions Dues & Subscriptions Messenger Service Office Supplies Operating Supplies Photocopy Postage Professional Services Education & Training Other Travel & Entertainment Air Fare Auto Rental Lodging Meals Mileage Other Other Total Other Operational Expenses % Of Total Budget ALLOCATED INDIRECT EXPENSES Rent Depreciation Other Other Other Total Allocated Indirect Expenses % Of Total Budget Total Marketing Operations Expense

$0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0 0 0 0 0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

$0

$0

$0

$0

$0

$0

$0

$0

$0 0 0 0 0 $0 $0

$0 0 0 0 0 $0 $0

$0 0 0 0 0 $0 $0

$0 0 0 0 0 $0 $0

$0 0 0 0 0 $0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 0 0 0 0 $0 $0

$0 $0

$0 $0

$0 $0

$0 $0

$0 0 0 0 0 $0 $0

Year 1 Total Mark eting Operations Expense
$1 $1 $1

Year 1 through 3 Total Mark eting Operations Expense

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008

$1 $1 $1 $1 $1 $1
$0

$1 $0 $0 $0 $0 $0 May Jun Jul Aug Jun Jul Aug Sep Sep Oct Nov Oct Nov Dec Dec

$0

$0

$0

$0

$0 $0 Feb Jan Jan Feb Mar Apr May Mar Apr

2009

2010

Year 1 Total Marketin g Operation s Expense by Quarter

Year 1 th rough 3 Total Marketin g Operations Expense by Quarter

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008 Q1 2008 Q2

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 2008 Q1 2008 Q3 2009 Q1 2009 Q3 2008 Q4

2008 Q3

2010 Q1

2010 Q3

2008 2009 Total Marketing Operations Expense $0 $0 Jan Feb 0

2010 $0 Mar 1 2 Apr 3 May 4 Jun 5 Jul 6 Aug 7 Sep 8 Oct 9 Nov 10 Dec 11

2008 Q1 2008 Q2 2008 Q3 2008 Q4 Total Marketing Operations Expense $0 $0 $0 $0 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 Total Marketing Operations Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Advertising Effectiveness
Product or Service Estimated Industry Advertising Expenditur Budget e Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Row 6
Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Row 7
Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Row 8
Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Row 9
Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Row 10
Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Row 11
Share of Voice Estimated Share of Market Advertising Effectiveness

100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Row 12

100.00% 90.00%

100.00% 90.00% 80.00%

Share of Voice Estimated Share of Market Advertising Effectiveness

80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Row 13

Share of Voice Estimated Share of Market Advertising Effectiveness

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Row 14

Estimated Share of Market Advertising Effectiveness

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Ad Analysis
Media Name of Product Cost per 1,000 Total Impressions Impressions Lead Leads Acquisition Generated Rate Number of Conversion Orders Rate Revenue 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Cost of Ad Cost Lead Gross Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ROI 0.00%

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Business Strength Analysis
Characteristics Weight Product A Product B Product C Product D 1 Poor, 5 Excellent 1 Poor, 5 Excellent 1 Poor, 5 Excellent 1 Poor, 5 Excellent Rating Rating Rating Rating (1-5) Value Weight (1-5) Value Weight (1-5) Value Weight (1-5) Value 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0% 0.00 0% 0.00 0% 0.00 0% 0.00

Total (Weight must total 100%)

Business Strength Analysis
1.00 0.90 0.80 0.70 0.60 0.50 0.40 0.30 0.20 0.10 0.00
Pr u od ct A Pr uc od t B Pr t uc od C Pr t uc od D

Product A Product B Product C Product D

0.00 0.00 0.00 0.00

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Competitor Analysis
Attributes Weight Your Company Competitor 1 Ratings (Scale = 1 - 5: 1, Poor 5, Excellent) Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6

Total (Weight must total 100%) Score (Average)

0% 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Competitor Analysis
1.0 0.8 0.6 0.4 0.2 0.0
Yo ur m Co pa ny Co m pe o tit r 1 m Co pe o tit r 2 Co m pe or tit 3 Co m pe o tit r 4 Co m pe o tit r 5 m Co pe o tit r 6

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Critical Success Factors Scorecard
Factors Weight Your Company Competitor 1 Ratings (Scale = 1 - 10: 1, Poor 10, Excellent) Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6

Weights (Must total 100%) Score

0% 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Critical Success Factors
1.00 0.80 0.60 0.40 0.20 0.00
Yo ur m Co pa ny Co pe m o tit r 1 Co m tit pe or 2 Co m pe o tit r 3 Co m pe o tit r 4 Co m pe o tit r 5 Co m tit pe or 6

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Marketing Score Card
Characteristics Weight Ratings (Scale = 1 - 5: 1, Poor 5, Excellent) Q1 Q2 Q3 Q4 Rating Rating Rating Rating (1-5) Value (1-5) Value (1-5) Value (1-5) Value 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0% 0.00 0.00 0.00 0.00

Total (Weight must total 100%)

Marketing Function Score Card Results
1.00 0.80 0.60 0.40 0.20 0.00 Q1 Q2

Q3

Q4

Q1 Q2 Q3 Q4 0

0.00 0.00 0.00 0.00 0.00

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Market Attractiveness Analysis
Ratings (Scale = 1 - 5: 1, Poor 5, Excellent) Product A Product B Product C Product D Rating Rating Rating Rating (1-5) Value Weight (1-5) Value Weight (1-5) Value Weight (1-5) Value 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0% 0.00 0% 0.00 0% 0.00 0% 0.00

Characteristics

Weight

Total (Weight must total 100%)

Market Attractiveness Analysis
1.00 0.90 0.80 0.70 0.60 0.50 0.40 0.30 0.20 0.10 0.00
u od Pr ct A u od Pr ct B ct du Pro C ct du Pro D

Product A Product B Product C Product D

0.00 0.00 0.00 0.00

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Product Competitive Analysis
Product Name or Description:
Attributes Weight Your Product Competitor 1 Ratings (Scale = 1 - 5: 1, Poor 5, Excellent) Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6

Total (Weights must total 100%) Perceived Value

0% 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Product Competitive Analysis Score
1.00 0.90 0.80 0.70 0.60 0.40 0.20 0.00
Yo ur od Pr uc t Co m pe o tit r 1 Co m pe o tit r 2 m Co pe o tit r 3 Co m pe o tit r4 m Co pe o tit r 5 Co pe m o tit r 6

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Sales Analysis
For the Period:
Budget Products or Services # Units Price/Unit Revenue $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 # Units Actual Price/Unit Revenue $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Revenue $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Variance % Price Variance $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 Volume Variance $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0

Total Revenue

0

0

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Sales Force Metrics
For the Period:
Salesperson's Name Net Sales % of Quota Gross Profit Amount % of Sales Sales Expense Sales Calls Amount % of Sales Number Cost per Customer Summary Total New Lost Churn Per Customer Data SalesGross Profit

Summary

$0

0%

$0

$0

0

0

0

0

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Contribution Margin and Break-Even Analysis
For the Year: 2008
Jan Sales Fixed Costs $0 $0 $0 $0 $0 $0 $0 $0 Total Fixed Costs Variable Costs $0 $0 $0 Total Variable Costs Income from Operations Interest Income (Expense) Income Taxes Net Income After Taxes Income from Operations Analysis Contribution Margin Break-Even Sales Volume Sales Volume Above (Below) Break-Even Net Income After Taxes Analysis Contribution Margin Break-Even Sales Volume Sales Volume Above (Below) Break-Even $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% $0 Feb $0 Mar $0 Apr $0 May $0 Jun $0 Jul $0 Aug $0 Sep $0 Oct $0 Nov $0 Dec $0 Year 1 $0 % of Sales

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% 0.00%

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% $0 $0

0.00% 0.00%

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 Jan Feb Mar Apr May Jun

100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Jan Feb Mar Apr May Oct Nov Dec

Jul Aug Sep

Jun

Jul Aug Sep Oct Nov Dec

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 Jan Feb Mar Apr May Jun

$1 $1 $1 $1 $1 $0 $0 $0 $0 $0 $0 Jan Feb Mar Apr May Oct Nov Dec

Jul Aug Sep

Jun

Jul Aug Sep

Oct Nov

Dec

Jan 0

Feb 1

Mar 2

Apr 3

May 4

Jun 5

Jul 6

Aug 7

Sep 8

Oct 9

Nov 10

Dec 11

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Product Profitability Analysis
For the Year: 2008
Product, Product Line, or Service Revenue Variable Costs Contribution Margin $0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $0 % of Total

Total

$0

$0

0.00%

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Mark-Up Pricing Analysis
Product or Service Variable cost/unit Fixed costs Expected unit sales Desired mark-up % Cost per unit Price Contributio Contributio n Margin n Margin % $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

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Target Pricing Analysis
Product or Service Variable cost per unit Total Fixed costs Expected Desired Capital unit sales ROI Invested Cost per unit Price Contributio Contributio n Margin n Margin % $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00