Intramuros, Manila

“Transforming Pastimes to Great times”

Telephone number: (02) 258-1633 Cell phone number: 0922-3871242 Fax No.: 816-0604 Email Address: bigstation@yahoo.com Website: http:/www.bigstation.com Contact Person: Ross Tom Mercolita, Human Resource Manager

February 2004 Bank of the Philippine Island Copy 2of 3 copies

Marketing Aspect
I. Product Description
A. Name of the Product and Services BiGS is an entertainment/gaming center that is composed of the most in demand provider of pastime activities, such as the Sony’s Play Station 2, the Microsoft’s XBOX360, the Billiards, the Videoke machine, the Personal computers, and a snack bar. BiGS will give its customers the ultimate satisfaction they can imagine. B. Uses of the Product and Services BiGS offers different games, pastime activities, and some variety of snacks and beverages. BiGS will make your pastimes worth it. C. Properties of the Product and Services BiGS would like to focus more on the most in demand games and pastime activities. One of these is the Personal Computer, where in you can play online games, such as the undisputed Counter Strike, the popular Warcraft (DotA), NBA Live 2007, O2 Jam and others. Also, our PCs are equipped with fast internet connection especially prepared for customers’ researches and online chatting. Next is the Sony’s PS2, and since many teenagers are seeking for PS2 shops, BiGS is here to supply the answer. According to the managers’ researches, games like Naruto, Fight Night, Dragon Ball and NBA 2007 are some of the most requested games in the world of Play Station 2 because of its realistic graphics and very stunning and wonderful game play. Therefore, BiGS is putting up more copies of these games in our gaming library plus upcoming games that are sure to become big hits in the future to supply the growing demand of our customers. The next one will be the XBOX360 of Microsoft Corporation. Like Sony’s PS2, it is also a high-tech console, the first of the next generation consoles to be

Game fanaticthe business offers online gaming and six (6) console units for those who spend their pastimes by playing games. especially teens are more comfortable eating while doing something. The can say freely that “I’ve sang it MY WAY”. is one of the most popular pastime activities that teenagers want and will now be within the grasp of BiGS’ customers. this gaming console was released last year and BiGS is proud to be the one of the few entertainment firms to let the market play and experience its one of a kind quality.released. Their only problem is to seek the best place where they can sing. which consists of foods and other beverages in order to sustain our customers’ desire for delicious snacks and crave for cold drinks. on the other hand. segmenting them creates an advantage to the management since they want to create a business that offers an all-in-one package to those who enjoy past times activities. many Filipinos. In addition to this. II. Playing billiards. putting up a Videoke machine would be a help since singing is one of the things teenagers or shall we say all people want to do. Target Market Since the firm’s target market are students and young professionals. Since our customers will spend a lot of time inside BiGS entertainment center. Alas! BiGS has a solution for that. . Subsequently. PC/ internet surfersthese are the consumers who are engaged in internet surfing for their researches and some communication matters like online chatting. we arrived at putting a snack bar so that our customers won’t waste time & effort anymore just to go outside and find a place where they can eat in order to answer their craving. Last will be the snack bar.

P10/game P70/hr. setting a good price will set equity to our customers demand.Billiard enthusiast- giving way to the market of those who preferred mind games to challenge their strategies and skills is an opportunity as one of the business’ offerings for the market. P150/hr. P20/hr. The following pricing strategy was made according to the firm’s competitors. Videoke divas- People who appreciate music are also given a chance to show their talent on the said field by offering a videoke service for them. III. maximum of seven people per room Mini bar*: Liquors: SanMig Light Red Horse Drinks: Iced tea Mineral water Coffee Snacks: Tostillas P6/small P15/glass P25/bottle P10/bottle P15/cup P30 P35 . For PS2 and XBOX: PC: Billiard: Videoke: P30/hr. Price Study Being a new venture surrounded by time-honored competitors.

P10/large Boy bawang Piattos Chippy Roller coaster Beermate by Oishi P2/medium size P12/small P6/small P6/small P15 * Menu may change without prior notice IV. BiGS will be located along Intramuros Manila. the first floor will be the place for PC and console games while the Billiards. B. Manila High School. Intramuros is considered as one of the richest spot for this type of business. Pamantasan ng Lungsod ng Maynila (PLM). Proximity to the target market The location of BiGS is accessible to its target market. and PLM. Lyceum. Both floors have rest rooms and have separate sinks for hygienic purposes. Letran. A. The Industry is booming because of the advancement in technology and so there is introduction of cheaper alternatives. Manila High. It is also near different dorms where some of our target market resides. It is in the famous “Intramuros” also known as the walled city. Accessibility to transportation . Large universities or educational institutions are strategically located on the said place. snack bar and Videoke machines will take up the second floor. It is near the schools like Mapua. MAPUA. Letran and Lyceum are the main market for this business. It will occupy a two-storey building. Place Study Entertainment centers are one of the fastest growing businesses here in manila. where in different people like tourist visit to have fun and unforgettable experiences.

and since Intramuros has wide streets. P150/hr. the firms must undergo decision-wide by defining its marketing mix. XBOX 360 and PC rentals Billiard games Mini Bar Price: For PS2 and XBOX: PC: Billiard: Videoke: Mini bar*: Liquors: SanMig Light Red Horse Drinks: Iced tea Mineral water Coffee P15/glass P25/bottle P10/bottle P15/cup P30 P35 P30/hr. P10/game P70/hr. it is very easy to accommodate those forms of transportation in visiting our place. P20/hr. maximum of seven people per room . V. Marketing Plan Marketing Mix In order to capture the customers’ eye for the firm’s product and balance its’ placing to the target market.People can use sidecars and even jeepneys in order to go to BiGS. Product: Play Station 2.

having a computer rentals for internet surfing would be the basis of the firm to continue its mission that is to support the teenagers not only for their pastime activities but also for their responsibilities on their respective schools. Market Analysis A. The rate of sales (service sales) could reach a strategic height for the starting month that is from June up to December and could reach low during the summer time since most of our target markets are on their vacation. This will serve as the business’ armor on its long-term stability not just an entertainment center but also as an internet café.Snacks: Tortillas Boy bawang Piattos Chippy Roller coaster Beermate by Oishi P6/small P10/large P2/medium size P12/small P6/small P6/small P15 * Menu and prices may change without prior notice Place: Beside MAPUA Promotion: Membership: P100 registration free with membership card valid for one (1) year and P90 reg. fee for renewing process. Industry Analysis Intramuros is the type of a growing industry since the location is perfect and it creates opportunities for an entertainment business. . Given that the BiGS’ prospective customers are the students and young professionals near Intramuros.

E-forum is the second competitor on the management’s list. being the major competitor for the firm’s high-speed Internet service. lead the market for their billiards service and mini bar. The locations of the said competitors are on the same vicinity as of the firm’s target location. They excel in terms of the number of PCs they have and offer an affordable price for online gamers. It is too expensive since one of their market were the students along the University belt. the problem is on their maintenance system. The disadvantage was their damaged PCs due also to the lack of maintenance.B. This place is for non-PC gamers. PC rentals serve the business the reason for a long-term existence. In addition. Netopia. they offer both internets surfing and online gaming. The only problem is their pricing strategy. Competitor Analysis Our main competitors in the area are classified according to their advantages and disadvantages to their fellow competitors. They all put-up an equity with their target markets. The BiGS is open from 8am until 10pm for the PC and console rentals and from 5pm until 12am for the billiards. Our staff is service oriented and they will not let you down. We do not make our customers wait because we believe that they are our top priority. Magallanes. mini bar and videoke section. Our hardware are brand-new and maintained so that it can be used with its full potential. Last is the Nanco. And in order to create equity with the said market and have some part in their market share. also known as Mags. the management concentrates with their deficiencies and improves upon those disadvantages to be used as the firm’s advantage against its rivals. . since the main target are the early professionals like students. Competitive Advantage • • • • Our facilities are spacious and fully air-conditioned for our customers’ total comfort. However.

In this modern age.• • • • We maintain cleanliness and health in our facilities for the safety of our customers. videoke and billiards games will trigger us to focus in enhancing our services by giving good facilities. searching the internet and putting their leisure for enjoyable things. their qualities for being a highly and or low-targeted market and commonness of their traits and behavior. Students who are already tired of reading and studying their lessons everyday and needs to wind up their schedules would become our target customers. We practice weekly check-up for our facilities. young adults and other persons who want to be entertained even on their pastimes. Benchmarking the entertainment centers is our strategy. better ambience. They are the ones whose vacant time is allotted to their respective hobbies. As an entertainment center. They share qualities of being internet surfers. loyal and polite employees for the satisfaction of customers. BiGS prospective customers are all the students from different schools inside the Intramuros. physical and emotional stress brought to them by their studies. many people are searching for a more convenient place to work for their projects. C. D. teenager. billiard addicts. BiGS would also be catering to others . videoke divas and pc gamers. Due to the limited number of entertainment centers. Customer Study Studying customers includes the number of them on the said market. Market Study The increase in demand in computer rentals. We serve only products that is of the best quality We offer more than what our competitors can give. Our services are targeted to employees. BiGS would primarily be catering to the needs of its neighboring schools and universities. console maniacs. BiGS’ target market is a highly targeted one since the students and young professionals are in need of such services to avoid mental.

The business’ website was created for the purpose of attracting our customers and giving them a glance of our facilities. leaflets. The World Wide Web offers the most flexible platform for our advertisement program. . The computer shop will also distribute discount cards to its loyal customers where we are going to give them a free 40% discount. In view of the fact that advertising and promotion can be effectively used as a main channel to reach prospective customers. which have games to amuse and serve as a recreation for our target customers. There would also be a special discount for BiGS members. Promotions and Advertising Strategies The starting period of our business is the most heavily advertised period for our business. E. posting of banners inside the universities and streamers around the site. We also promote our business by giving handouts. The business uses state of the art promotional tools by using the internet. Our business also integrates the services of the youth club of different university campuses and facilitating rock concerts co-sponsored by us. An aggressive promotion is needed to establish a business position in the market. This card will attract more of our customers due to its service flexibility. We would also carry some computer programs.who are searching for a place where they can rest and have some drink or those who love to play billiards and some pastime activities in our business.

W. Threats:    Competitors are all established before the business was born Internet security risk Computer illiterate students and naughty users. Few competitors Center of attraction for the firm’s prospective customers.O. Large potential for growth. Billiard facilities for non-PC gamers enthusiast Videoke hub for music lovers Dart gaming area for the waiting members at the billiard lounge Bar for party goers and can be used as a reception venue for acquaintance parties.S. Weaknesses:    High maintenance and security cost may affect the firm’s net income Limited gaming console for non PC gamers Facilities needs constant personnel intervention        Opportunities:     Strategic location since it is located along the University belt. Friendly personnel Network security and everyday maintenance support.T. Management Aspect . Analysis Strengths:   Advance PCs with high speed and unlimited internet connection services Advance gaming consoles for game enthusiast with LCD television for optimum enjoyment Fully air-conditioned facilities with a relaxing ambience.

Develop a sound relationship among our key personnel. Billy John D. There is a PC monitor for the Internet surfing and network gaming that we offer. all of this things found in our logo can also be found in our President business.BiGS Vision: A unique and leading edge entertainment center that is engaged to bring customers satisfaction to the highest level and make them feel great even on their pastime activities. Explanation of Logo: Our logo is plain and simple. and guided by the spirit of Transforming Pastimes into Great times. Nacis Billiard and Gaming Station’s Organizational Chart Vice President Margero Raynell Carreon Human Resource Manager Ross Tom Mercolita Gaming and Maintenance Manager Creed Paulo Gabat Finance Manager Caesar Dela Cruz Marketing Manager Ryan Bernal Service and Security Manager Jeremias Elizalde . and we are ready to offer these form of entertainment to our valued customers. All of these say one thing. comments and suggestions from customers for the continuing transformation of the pastime activities and the gaming world. Provide adequate functional facilities supportive of and conducive to superb gaming and pastime experience. building on our competitive strengths. BiGS Objectives: Anchored upon our Vision and Mission. It shows the primary services that we offer to our customer. The 8 ball shows the availability of the billiard in our business. There is also the PS2 controller for console gaming that is available in our place. employees and customers. there is also a microphone that symbolizes the Videoke service that we have. we seek to: • • • Foster a positive environment for the conduct of quality and socially responsive services. BiGS Mission: A public entertainment center whose goal is vested upon its fundamental values of excellence in service and is visible in its hunt of greater satisfaction.

advertisements and pricing. . Finance Manager The Finance Manager is accountable for the supervision of the financial flow inside the company and in the business as well. A computer and gaming literate is necessary for this position. A finance manager should have a background on the accounting processes. A marketing manager should have an expertise in positioning the company’s offered services in the market as well as the pricing strategies.Service and Security Manager The Service and Security Manager is the one in-charge of managing the company’s work force specifically on the services and securities needed for the operation of the business. Gaming and Maintenance Manager The Gaming and Maintenance Manager is the one held responsible for the maintenance of the business’ properties and at the same time the administrator of the gaming and amusement operation of the firm. An alert and responsive employee will fit the job. Marketing Manager The Marketing Manager is primarily the person responsible for the marketing aspects of the firm such as promotions.

leading and controlling the over-all maintenance and performance of the whole business. Vice President The company Vice President is one of the company executive who serves as the right hand of the President in managing. the firm decided to undertake three (3) steps. which is the final interview and will be headed by the HR manager. In this step. The first step is for the passing of requirements to the Human Resource department.Human Resource Manager The Human Resource Manager is in charge of the regulation of hiring employees. Vice President and the President. is responsible for making organization-wide decisions and establishing the goals. planning. Rules and policies For BiGS Customers: i. planning and organizing a certain plan or crowd are the common requirements to be able to occupy this slot. This last step will be a next level grilling for the managers’ assurance that they hired the right one for the right job. and plans that affect the entire organization. They will grill every one prior to the information they have written on their résumés for them to trace the best applicants that will move to the third and last step. In this second step. This final interview includes knowing of the applicant’s family and behavioral background. controlling. Must have a “business is business” goal for his personal connection to some of the applicants. The VP should have great interpersonal skills in managing its subordinates as well as in coordinating with the president. Eating and drinking while using and in the area of computers are not allowed. organizing. that is the screening and the first interview. A respected and highly experienced in leading. Attached here are the résumés of each professional. the HR department will check the résumés of each applicant and starts to pick the batch who will continue to the second step. Hiring Strategies Since the function of a Human Resource Manager (HRM) is to hire employees. the management will be able to see their prospective applicants for the first time. President The company President is the over-all in-charge of management functions. .

Dress in proper uniform. Stealing or wrecking of BiGS properties are punishable by law. v. For BiGS Employees: i.ii. Always come on time in terms of duty. Pay to authorized personnel only. vi. Rudeness and disrespecting are not allowed. v. Chatting to non-customers is prohibited in working hours. ii. No littering inside the building. Product and Service Analysis Benefits . iii. Any damage in management’s properties with no reasonable explanation will be deducted to salary. Be vigilant for suspicious persons iv. A customer is always right in terms of quality service. Observe cleanliness. viii. iv. vii. Be efficient and effective in workdays. Any loss to your belongings are no longer responsibility of the management. vii. There is a prescribed smoking area but limited only to teenagers ages 18 and above. vi. iii.

component parts. PCs.000 2. Our consoles are all brand new and loaded with the latest and most popular games available to make the console gamers happy.000. identifies expenses including the costs for raw materials. Our PCs are always up to date especially with its software and hardware plus it has very high connection speeds to the internet for the total enjoyment of its users. billiards and a Videoke place. it also shows the costs in fulfilling the firms’ obligations. being an entertainment center. Videoke. guide for financial purposes. On top of that.500. What’s best in our business is that it houses all of these sources of entertainment inside one building. console gaming. It retails only snacks and beverages for their snack bar and come-up with rental fees for billiards.We offer a wide array of services such as internet and LAN gaming. plus our machines are fully installed with the largest library of songs and it is updated regularly as new songs are being released. BiGS. In a service company. which are all of high quality for the total satisfaction of our customers. These are billiards. PCs. Videoke and console gaming. We also offer billiards with brand new equipment. labor and overhead. with the addition of highdefinition TVs so they can play their games in its most detailed form. It explains the plan on where the business will get their materials or equipments. we also have a Videoke facility for our customers who just want to sing their hearts out and have a good time. fully furnished with the coziest furniture available to make our customers feel comfortable topped with our “snack bar” for those who are feeling hungry or thirsty after all the entertainment they have experienced. does not need raw materials since it is a service firm. The business is comprised of five classes. Costs Cost forecast. Land Building 2. snack bar and console facilities. equipment.000 .

000/pc x 30 = 600.000 63.120 Maintenance Utilities Total Location BiGS is located beside the Mapua Institute of technology.000 Salaries (8 employees) x 263/8hrs=63.120 10. 120 Billiard set (6) 60.000 90. etc) Videoke machine (4) 12.000 70.000 50.000 48. which is situated at the heart of Intramuros where several colleges and universities are residing. Technology Our PCs are installed with a computer program which is controlled from the main server that automatically tracks the usage of the PCs of the customer from the moment that they logged in . 974.000 50.000 x 4 = 48.000 72.000 P 5.000 Computer table Chairs Fixture & Furniture-sofa Equipment (Cleaning equipments.000 25.000 360.000 21. which are the students and young professionals.000 Xbox360 (3) 24. Knowing that we are at the location near to these schools.000 15. we can have the advantage of our business that is also being accessible to our target market.000 600.000 x 3 = 21.000 Cabinet rack PS2 (3) 7.000/set x 6 = 360. where opportunities are high in putting-up such business.000 x 3 = 72.PC (30) 20. air conditions.

but for other one that can also be classified as a pastime hobbies for the customers.. Social and Economic Factors: BiGS is a new entertainment hub located inside the heart of the walled city known as Intramuros. not for the same services that we offer. Our Videoke machines are installed with microchips that contain thousands of songs that can be updated regularly providing the latest songs. needs regular feedbacks to maintain the product and service equity to the customers. It would also create job opportunities to those . giving satisfaction to our customers to keep them from getting bored with the same number of available songs. which is a favorite tourist destination in the university belt area. Future Entertainment centers.up to the moment that the PC rental is fully consumed. This will be introduced to the market after we have heard from them the demand for darts. Our gaming console are equipped with hard disk which are pre-installed with the latest and greatest games of the current console generation so that there will be no need to swap discs when our customer wants to play another game. Lastly. as a fast growing business in the market. As the BiGS entertainment center grows. more demands are needed to handle. which shuts down the monitor so that the customer can only use the PC within a time limit equivalent to the money they pay. making it easier and less time consuming and protect the console from damage. This will serves as an appreciation strategy for BiGS loyal customers. dining area. This proposed business of establishing an entertainment center in the said area would provide jobs to those seeking for employment. First on the vow will be the use of our dart facilities all free for BiGS members only. showing you the BiGS floor plan. you can see that the proposed area is for the plan of the business that is the transformation of the snack bar into a fully pledged diner.

And since one the business’ service is the billiard games. They would also support programs of society and if possible they would lend a hand by means of sponsoring and employment assistance. It would also contribute in supplying the demand of the consumers for scholastic purposes by one of our services.competitive persons for them to advance their expertise. and setting-up a number of exhaust fans would be of help. which would result to a destructive impact in the society. For this underlying principle. proper disposal of garbage would be executed at all times. they can earn extra living allowance for them to improve their standard of living. which are the PC rentals in the said area. It would broadcast developments in the practices that would benefit the society. Improper waste disposal could possibly cause pollution and even spread harmful disease to the people within the area. Jobs available would be open for the crew and workforce as stated in the management aspect of the study. The enterprise would never tolerate activities. the management predicted that a smoking activity can occur. if any. This does not only mean higher salary but also at the same time. it would also mean income for the families of the employees who will be hired. job security and can minimize employment problems. Company Summary Names . Therefore. Lastly on how positive activities would make the project sustain the markets utilization service. Because it would mean employment.

He has good managerial skills and can communicate effectively to other people. He is a good researcher and has knowledge of Microsoft Office. Creed Paulo Gabat is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. it showed great potential as a business venture along with billiards . Jeremias Elizalde Jr. Major in Marketing. Jeremias Elizalde Jr. Major in Marketing. Margero Raynell Carreon is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. He has good technical skills and has the skills of a market analyst. entertainment has evolved into the realm of 3D graphics and massive multiplayer on-line gaming where gamers interact through the games they play. He is service oriented and has the skills of a computer analyst. Major in Marketing. Ryan Frunnile Bernal is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. He encourages those who are around him to do their best and has knowledge of Microsoft Office. is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. Margero Raynell Carreon. and Creed Paulo Gabat. Billy John Nacis is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. Caesar Dela Cruz is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. Major in Marketing. He is a dedicated person and has knowledge of Microsoft Office. Ryan Frunnile Bernal. Major in Marketing. Background Ross Tom Mecolita is a graduate of the Pamantasan ng Lungsod ng Maynila with a degree in Bachelor of Science in Business Administration. History In the advent of the computer age. Major in Marketing. Major in Marketing. The business is a partnership and the names of the partners are as follows: Ross Tom Mercolita. He is an industrious person and has knowledge of Microsoft Office.The name of the business is BiGS entertainment center. Billy John Nacis. With this trend rising in popularity. Caesar Dela Cruz.

. being part of this generation which partook in these entertaining activities. Wanting to gain profit while enjoying what we wanted to do.which needs great skill and a stroke of luck. but we at BiGS would try to offer only the best kinds of entertainment to our valued customers ranging from certified entertainment classics to the latest trends and provide additional services that would complete the entertainment experience of our customers and also those that would cater to their needs. we thought of a business that would put together the kinds of entertainment we have enjoyed inside one place and providing the service of letting other people experience all of it with the highest quality and comfortability with a price worth their money. Us. and guided by the spirit of Transforming Pastimes into Great times. many kinds of entertainment will be available to everyone because of the very fast pace in which technology advances. we seek to: • • • Foster a positive environment for the conduct of quality and socially responsive services. They will never have a dull moment inside BiGS entertainment center. Develop a sound relationship among our key personnel. knew how fun it was and enjoyed it as part of our hobbies and pastimes. As time goes by. employees and customers. All of these have become sources of entertainment in the present generation. building on our competitive strengths. Provide adequate functional facilities supportive of and conducive to superb gaming and pastime experience. enjoyed because of its competitive factor plus the videoke for its sheer fun. Goals Anchored upon our Vision and Mission.

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