You are on page 1of 3

ANAND SINGH RATHORE Specialization: MARKETING & FINANCE Email: anandrathore20072008@gmail.

com Mobile: 07503886883,07827435053 OBJECTIVE: Seeking a challenging position in an Organization, take initiatives, explore my knowledge and serve to the best of my abilities. PROFESSIONAL CREDENTIALS: PGDM from INMANTEC Business School, Ghaziabad with 8.45 CGP (2010-2012 Batch).

ACADEMIC CREDENTIALS: Class/Division 10th 12th B.A. School Army School Army School J.N.V.U Board/Institute C.B.S.E C.B.S.E J.N.V.U Percentage 64 63 58 Year 2004 2006 2010

CERTIFICATION: Certificate in Entrepreneurship Development Program from MANASSO. IT FORTE: Operating systemTools Window 7, Windows XP. MS-OFFICE, Internet proficiency, SPSS.

SKILL ENHANCEMENT SCHEDULES: 1.Summer Internship Project: Name of the company Project Title Duration Description Grasim Industries and Birla Cellulose, Delhi Analysis of threats which Kara faces from Chinese wet wipes. One and a Half Months 1.Analyzing the threats to the product (Primary Research and sales ). 2. Acquiring new retailers. 3. Inventory control and increasing sales using company offers.

2. Live Project for VIM BAR for analysis of market share and increasing the sales. WORK EXPERIENCE:


Worked at Shraddha Medicos dealing into medical labs , pharmacy and retail outlets all over Jodhpur region, as Assistant Marketing Manager for 3 Years and 1 Months. (15th January 200710th February 2010)

Assistant Marketing Manager : (FMCG Industry) Achieving monthly and weekly sales targets as decided by the firm. Making sales strategy and implementing it. Booking stalls at different fairs at competitive cost. Distribution of pamphlets through newspapers and magazines. Making sales territories and allocating the targets as per the locations. Provide program reports and update performance against objectives weekly. Visiting retailers and distributors daily.

Acquiring new retailers for the sales of the product. Ensuring the team target achievement. Inventory checking on weekly basis for existing retailers. Complain log book collection twice a month and providing resolutions to them. Giving offers as per the management decisions. Maintain mutually positive, productive relationships with Retailers , Distributors. Work independently to find opportunities for improvement in interactive marketing campaigns Assist in the execution of marketing activities including development of marketing collateral, coordination of ads, and promotions. Ensure smooth and seamless delivery of Materials Use analysis and problem-solving skills to develop recommendations for optimization and new investment. Conduct analysis and data-mining for marketing reporting. Develop and maintain strong working relationships with various marketing channel owners.

Marketing Executive : Achieving sales targets and meeting the deadlines. Meeting doctors and telling them about the services we offer. Tie-ups with the doctors and giving free samples to the doctors. Maintaining the relationships with existing retailers. To handle Logistics activities like material dispatch from the Godown . Arranging for the effective distribution of marketing materials. Payment collection and generating the invoice against the payment. Maintaining and updating customer databases. Attending events such as seminars, receptions and exhibitions. Sourcing and securing sponsorship. Conducting market research for potential customer groups. Contributing to, and developing, marketing plans and strategies. Evaluating marketing campaigns. Monitoring competitor activity. Market survey for new customers. Collecting data for new vendors for the logistics purpose. Supporting the marketing manager and other colleagues.

BEYOND CURRICULUM & ACHIEVEMENTS President of event organizing and promotions team at INMANTEC. Performed duties of Class Representative. Won 1st prize in IT game. Organized Seminars and competitions.

INDUSTRY VISITS: International Tobacco Corporation Pvt. Ltd. (ITC) in Ghaziabad: Learning: The manufacturing process of different types of cigarettes, Co-ordination between the employees, latest technology used and their waste management system. Parle India Ltd. Bahadurgarh, Haryana: Learning: Production & Operation Process and their inventory management system. PADAMSHREE GHEE , MODINAGAR: Production & Operation Process.

PROFESSIONAL WORKSHOPS & SEMINARS: Workshop on Branding conducted by Mr. Harsh V Verma in 2011. Workshop on SPSS (basics) conducted by Dr. Bhawna Garg and Dr. Anubha Vashisht. Workshop on M.R. conducted by Dr. Anubha Vashisht.

DOMAIN SKILLS: Sales analysis , Event Organizing , Market research , Blog Writing , Branding , Ad Making , SPSS (basic)

HOBBIES: Travelling and Social Networking

PERSONAL DOSSIER Date of Birth: 27th January, 1988 Permanent Address: Plot No.12, Mandore, Jodhpur, Raj (342001)

Present Address: Integrated Academy of Management and Technology, Boys Hostel Dasna-Hapur Bypass (NH-24), Near Dasna Railway Crossing, Adhyatmik Nagar, Udyog Kunj, Ghaziabad, Pin Code 201009, U.P.

Date: April. 2012 Place: Ghaziabad