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SMT/S&MASB

1.
2.
3.
z

4.
5. Internal Only !

2 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

3 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

CATV
VOD, HIS

2003

2004

4 | Presentation Title | Month 2009

Sprint/Nextel,
Verizon/MCI,
SBC/AT&T/BellSouth

2005

2006

BT(O2)
FT680
WorldCom

2002

2007

2008

2009

2010

LTE

2011

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

2012

2013

2014

2015

13%26+%

UK,SIMARPU15%

65

()
()

61
80

59
57

60

55

40

53
20

2006

2007

2008

2009

2010

2011

2012

2013

50

40
35

2005

2006

2007

30
2008

ARPU()

45

2004

2009

2010

2011

25
20
15
10
5
0
2005

5 | Presentation Title | Month 2009

ARPU($)
ARPU($)

20052008
ARPU
ARPU14.81%
CARG
3.06%
2012 1.36%
2013
2014
2015
ARPU
2.2
49

2005

2003

(M)

51

2002

($B)

63

100

ARPU()
ARPU()

SIM%

120

2006

2007

2008

2009

2010

2011

2012

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

2013


1.

2.
3.

4.
5.

PIM

CRM,FFA,SFA

VPN

ITIL

LTE

Femtocell

2008ARPU*
2008-2013CARG
8.0+%CARG3.3-%
*IDC 2009

6 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


2007

2008

30%
25%
20%
15%
10%
5%
0%

60,000

2007
2008

50,000
40,000

20,000
10,000

Thomson Reters2008

3G

550
500

30,000

1.0%
4.2%

100%
450

90%

140.38

400

80%
350

108.45

34.91

39.28

70%
300
94.7%

17.0%

250
200

12.3%

38.2%

150

(%)

2008.5.23

70,000

35%

60%

50%
40%

69.3%

493.12

199.36

30%

100
49.5%
50

20%
10%

13.7%
0

0%

2.2.8
2009

7 | Presentation Title | Month 2009

49.05

22.11

5.44

2.2.9

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

100


1+


G3
TD


WCDMA

8 | Presentation Title | Month 2009

3.2.1

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

9 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


100.0%

100000
90000

80.0%

80000

70000

60.0%

60000
50000

40.0%

40000
20.0%

30000

20000

0.0%

5
5

10000
0

-20.0%
98

99

00

01

02

03

04

05

06

07

08 09E 10E

2.2.519982010

10 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


170.00%

80000

z 25%
GDP

z 60%
GDP

160.00%
150.00%

70000

140.00%
130.00%

60000

120.00%

GDP

100.00%
90.00%
40000
80.00%
70.00%
30000

(%)
(%)
%)

110.00%

50000

GDP

60.00%
50.00%

20000

40.00%
30.00%

10000

20.00%
10.00%
0.00%

z
GDP

z ARPU

2.2.6 GDP

11 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


z 2005

450,000

400,000

32.34%

350,000
300,000
250,000

200,000
150,000

46.30%

67.66%

100,000
50,000

53.70%

37.32%

z 864.98
46.3%
z 200810CDMA

62.68%

z 2008e
2532,393
10.9%2.9%

z 200963,928

2.2.4

8,000

4.6%

7,000

200,000.0
6,000

28.0%

150,000.0

100,000.0

2.9%
40.0%

50,000.0

41.5%

67.3%
6.8%
8.8%

3.0%
32.0%
33.0%

20.0%
12.0%

0.0

2009

250,000.0

5,000
4,000

3,000
2,000
1,000
0

2.2.102009

-1,000

10

11

-2,000

12 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

12



z ,

z
z


z
z
z


z
z
z
13 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS

NGCN

IP-CAN

WCDMA/CDMA200

14 | Presentation Title | Month 2009

4.1.1 IMS

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IP

IMS

CPEIP-VPNIP-VPN

IMS

IT()

90,000.0
80,000.0
70,000.0

60,000.0
50,000.0
40,000.0
30,000.0
20,000.0
10,000.0
0.0
2007

2008

2009

2010

2011

2012

3.3.1 IT

15 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS
IT

PC

80%

60%
%

40%
30%
20%

VPN

VoIP

40%

0%

10%

7
64%21%

50%

70%

64%
24%
18%

20%

19%
14%

13%

7%
1%

1%

1%

2%

0%

16 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

10

IMS
IMS
z IMS
z IMS

IMS
z
z
z

17 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS

18 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

19 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

CDMAWLANFTTXxDSLPOTS

Parlay-XWeb2.0

20 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

ICT

FMC
IMS,

ICT

IMS

Centrex

Centrex
,

21 | Presentation Title | Month 2009

IMS
PLMN, PSTN

PBX,
IMS

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


Parlay X,
IMSWeb

Web

IMS

PTX

IM,
SMSInternet

22 | Presentation Title | Month 2009

Push to Talk
,

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


Femto, Peer to
Peer
IMS

LTE
IMSVoice
over LTE,
SRVCC

IMS

IPTV

IMS,
MSC
,

IMS
IPTV

23 | Presentation Title | Month 2009

IMS
PSCS,
PS,

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS

24 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

x-CSCF

(HSS,HLR,AAA)

SPDF/PCRF/IPQoS

25 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IP

IP Centrex

Web,,

XML

5400SCE
SAGWebParlay X(API)

26 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

,
IMS: ,

2G/3G PDSN
LTE EPC

WLAN
FTTx,xDSL
AG,IP PBX,

27 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS,

SOAP,GUP
IMS,

28 | Presentation Title | Month 2009

SNMP

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS
,
,

1357 ULIS
SS8 CALEA

8950 AAA
8950 SAM

1300 XMC
1310 OMC-P

8610 ICC
8615 IeCCF
BTS

Legal Intercept

Service activation

OAM

Charging

SAG

5400 IAS

5410 PS

5410 XDMS

5420 VCC

Service Gateway

SCE/blending

Presence

XDMS

VCC

5420 CTS

5430 MIM

5920 PRBT

5100 CMS

TAS, Web Portal

Multimedia IM

Ring Back Tone

Unified mail/message

VitalQIP

5450 ISC

5020 MGC-8

7510 MGW

5900 MRF

ENUM/DNS

P/I/S-CSCF, BGCF, iAGCF


E-CSCF, RCF/DF

MGCF
IBCF, SPDF

MGW, I-BGF, C-BGF

MRFC, MRFP

5450 IRC

5060 WCS

7515 MGW
7520 MGW

Fortinet

SPDF

MGCF

MGW

Security Gateway

5750 SSC

7342 ISAM

1540 Litespan
7302 ISAM-V
7330 ISAM

DHCP, NACF

GPON ONT/ONU

AGW

8650 SDM
1440 USDS
HSS

5440 PC client

Client
29 | Presentation Title | Month 2009

5420 CTS cert. devices


Westell/2Wire GW
Brew device

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Legend
E2E IMS supports standard functions
In 3GPP, 3GPP2, and TISPAN
= Third-party products

3.1
30 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


5060ICS/5450ISC

HSS
S-CSCF

HSS

HSS

I-CSCF

S-CSCF

5060ICS/5450ISC

HSS

S-CSCF

MRF
P-CSCF

P-CSCF

5060ICS/5450ISC
IMSUE
SIP Proxy
PCRF
QOS

UE

5900MRF

5440PC
IMS
31 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

UE


5450: IMS

5060 ICS: IMS


BGCF

IRC

BGCF

ICS - SIP
ISC

Feature
Server

CTS

iHSS

IRC

iCCF

IMS Core

iAGCF
ATCA

HSS
AGCF

IMS
Core
AGCF

CCF

IMS
z IMS-in-a-Box
z
z ICS64300
z

32 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

HSS: 8650 SDM


aTCA v2

HSS,

HSSHLR

FE NE
DG

FE NE
HLR

HSS

AAA

DG

Partitioning Layer

8650

FE NE
HLR

HSS

AAA

Partitioning Layer

DG

HLR

HSS

AAA

Partitioning Layer

LDAP

External Data
Source

BE NE
BE NE
GDMPS
BE
NE

GDMPS
GDMPS

External Data
Source

GDMPS
GDMPS

GDMPS
GDMPS
GDMPS
MySQL

External Data
Source
NRG

33 | Presentation Title | Month 2009

BE NE
BE NE
GDMPS
BE
NE

GDMPS
GDMPS
GDMPS
MySQL

NRG

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

aTCA Platform
SUN Platform

IMS aTCA

cPSB based LCP Platform

Integrated IMS
ICS R1.2

5060
5060ICS
ICS
Integrated IMS
Integrated IMS

Distributed IMS
IMS
IMS8.3
8.3
IMS
IMS8.2
8.2

ICS R1.1

IMS
IMS8.1
8.1

ICS R1.0

IMS
IMS8.0
8.0

5450
5450ISC
ISC

5450
5450IRC
IRC

5420
5420CTS
CTS

8650
8650SDM
SDM

5450
5450ISC
ISC

5450
5450IRC
IRC

5420
5420CTS
CTS

1440
1440
USDS
USDS

IMS
IMS7.x
7.x

cIMS
cIMS
Compact
CompactIMS
IMS

IMS
IMS7.1
7.1
IMS
IMS7.0
7.0

Note that this diagram ONLY includes Elements that have migrated to the aTCA Platform in
the 7.x/8.x timeframe
34 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMSaTCA
( Total Cost of Ownership)

ALU

aTCAIPv6

cPSB65

35 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

TOMIX


IMS Services

App
App Server
Server

5450
5450 ISC
ISC
Non-IMS Services
S-CSCF

App
App
Server
Server

E-CSCF

I-CSCF

P-CSCF

HSS

RCF/DF

Policy Repository

BGCF

SPR

I-BCF

5750
5750 SSC
SSC
DSL/PON Access

DSL/PON
Access

GSM/UMTS Access

Wifi Access

36 | Presentation Title | Month 2009

A-RACF
7510
7510 MGW
MGW
A-BGF

PDSN
PCEF

5450
SPDF

5780
PCRF

7510
7510 MGW
MGW
IP Network

PDG
PCEF

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

I-BGF

External
IP Network

5900 MRF Architecture: One-box


IMS
core
SIP

MRF-C

MRF-P

AnnLab

MCDP

Media files
mgt

Monitoring
Statistics
Alarm

RTP/RTCP

IMS

GAP

37 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Now
Server

2010
ATCA

3.2
38 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS

IP

IP
IP

& VoIP

(DMS)VCC

39 | Presentation Title | Month 2009

SIP/Web Service

ISG
(J2ME, Windows, PC)
IBM, Accenture, etc.

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

GLMS/XDMS

Push to X
Community

IP

IP

IP
IP

& VoIP

(DMS)VCC

40 | Presentation Title | Month 2009

SIP/Web Service

ISG
(J2ME, Windows, PC)
IBM, Accenture, etc.

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

GLMS/XDMS

Push to X
Community

5420 CTS

41 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS

(Hosted)
IMS

CDMA


LTE

WiFi
AS(CTS,IAS )
BGCF/
MGCF
Peer Network

Access Network

BGCF

I-BCF

S-CSCF

P-CSCF
AGCF

AG

ISDN

I-CSCF
PON,DSL
I-CSCF

42 | Presentation Title | Month 2009

HSS

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

POTS

IMS
Voice and
video mail

Call
distribution

IP
wholesale

Business
VoIP

Presence
management

Click-toDial/
AnyDial
IP-PBX
trunking

Enterprise

Personalized
communication
management

Audio
conferencing

Voice-call continuity
on dual-mode device

IM/SMS
Interworking

...

Presence

Multimedia
IM

IM
Call

Google Talk

CDMA

43 | Presentation Title | Month 2009

Circuit mobile
extension

Network address book

LTE

Web 2.0
interworking

Personal
ringback tones

WiFi

PBX

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

WiFi

PSTN

PON,DSL

IMS Business Trunking


Business Trunking:PBX
PSTN

SIP
/H.323

AS(CTS)

SBC

BGCF

MGCF

Gm
Access Network

P-CSCF

S-CSCF

I-BCF

Gm

IP-PBX

Peer Network

I-CSCF

SIP-PBX

1UNI
Gm

HSS
IP-PBX

2NNI
/

44 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS Business Trunking


UNI
1

AS(CTS)

SBC

Gm

SIP IP-PBX

Gm

SIP IP-PBX

P-CSCF

S-CSCF

2.,
wildcard PUID

Gm
Gm

SBC

I-CSCF

H.323-PBX

1.PBX

HSS

4
PRA/PRI
ISDN-PBX

45 | Presentation Title | Month 2009

7515
MGW

1
2

SIP IP-PBX SIP REGISTER. SBC SIP

3
4

A-SBC H.323 SIP SIP

SIP IP-PBXSIP registration

7515 MGW PRA/PRI SIPSIP

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

5420 PCM
IMS CTSPortal

Web(*#)

AnyDial ()

-Find me/follow me ()

(Presence

Presence

LDAP

(AnyPath)

GUI

5420IP
TDM

OAM&P

46 | Presentation Title | Month 2009

5420 PCM

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

web

(LDAP)
WEB5440
(IM, SMS,
MMS & Video)
Outlook
Web 2.0

5420 SCG
IMSCDMA

PLMNWLAN
CDMA-WiFi
WLAN




(Skype)

47 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

5420 SCG

HSS
5420 SCG
VCC AS

CDMA CS
WiFiIMS
CDMAWiFi

ISC
WIN

CDMA MSC

BS

VMSC

CSCF
MGCF
MGW

IMS

domain

pCSCF
Broadband
Access

48 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Bearer Path
Signaling Path

------

49 | Presentation Title | Month 2009

PPT

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IP

IP
IP

& VoIP

(DMS)VCC

50 | Presentation Title | Month 2009

SIP/Web Service

ISG
(J2ME, Windows, PC)
IBM, Accenture, etc.

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

GLMS/XDMS

Push to X
Community

Multimedia
IM

Presence
Management

Video Share

Customer

Push-to-X
IM / SMS
Interworking

Web 2.0
Interworking

Presence

IM
Call

5400 IAS

51 | Presentation Title | Month 2009

Network Address Book

SAG

5440

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

5400 IMS
SCE

SIP

SMPP
Diameter
RTP
Radius
SS7

Gateway

Proxylet
Proxylet

XMPP

SMPP
Gateway

HTTP Servlet
Servlet
HTTP

HTTP

Rules
Engine

UDP

Protocol
Mapping

XMPP
Gateway

Enablers

Applications

WS Interface
To 3rd party
Services

Access

Instant
Messaging

Service

Push To Talk
Presence

VCC

Service
Service
Service
Service

XDMS
Service
Brokering

TCP

Application
Server Run Time

Generic Servlet

Protocol
Gateways

SIP Servlet
Servlet
SIP

IO Handlers
Protocol Stacks

Push To Share
PCM

Charging

Your Company
App.

Service
Service
Service
Service
Service

Admin Provisioning Monitoring - License Mgr

9JAVA J2EEJSR116,JSR289 etc),


9IMS
9SIP,IT,WEBSCE)
9ATCAHP
52 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Service

5400 IMS
5420 Personal Comm. Manager
Advanced GUI for call control and
self-care for consumer VoIP services

5430 PTX

5430 Multimedia IM

Direct, Instant, Simple


communication like Gchat, more
applications can be developed on it

IM product that federates SMS and


existing instant messaging
communities; accessible from all
devices and all network types

5420 PCM
5420 VCC

5430 MMIM
5410 PS

Your App
5410 XDMS

5400 IMS Application Server

SCE

SCE to develop new


blended IMS/
Web 2.0 applications,
leveraging common
service enablers

5420 Voice Call Continuity

5410 Presence Server

5410 XML Doc. Mgmt Server

Anchoring AS provides continuity


between IP and GSM/CDMA networks;
also supports femtocell

Fully RCS/OMA-compliant presence


server for managing presence and
availability of end users and services

Fully RCS/OMA-compliant contact-list


manager for building network
address book

53 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IP

IP

& VoIP

(DMS)VCC

54 | Presentation Title | Month 2009

SIP/Web Service

ISG
(J2ME, Windows, PC)
IBM, Accenture, etc.

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

GLMS/XDMS

Push to X
Community

5400 SCE
SIP
The Alcatel-Lucent 5400 Application Server
Service Creation environment

Java APIs

Eclipse Plugin

Simulators

Is a clustered Java Application


Server delivered with a Service
Creation Environment
Embeds efficient load balancers
with low latency (<30ms) to address
real time constraints.

SNMP
Application Server Runtime
Administration
Proxylet Engine

HTTPServlet

SIPServlet

Licence Mgt

SIP
Container

HTTP
Container

Diameter
Container

NEW
Container

SS7
Container

SIP
Load balancer

HTTP
Load balancer

Diameter
Load balancer

NEW
Load balancer

SS7
Load balancer

Linux Operating System

Hardware

55 | Presentation Title | Month 2009

Is fully scalable and highavailable supporting Geo-redundancy


Is built on a core OSGi framework
providing a flexible yet fully
controlled runtime.
SIP proxy registrar function
available
All Alcatel-Lucent products deployed on the
Application Server are exposed through

standard interfaces (SIP, HTTP,


Diameter, SMTP, etc)
REST interfaces for Web 2.0
accesses
WS/SOAP and WS/REST interfaces for
W-SDP integration

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

5400 SCE

Use of Eclipse for Java IDE

specific 5410 IAS Plugins

Allows editing 5410 IAS XML format + IFC

Available on both Windows and Linux platforms

SCE

HSS Simulator

Use the wizards to package and build your application

The application runs on the dev server and the developer debugs it from
his workstation

Youre debugging whats happening on the real server

PNA Simulator
Charging Simulator

5410 IAS

Live
HSS

From the Java IDE, deploy on your live cluster using the deployment
plugins

PNA
Charging

56 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

5410 IAS
5410 IAS
5410 IAS

SAG Parlay-X
Parlay-X API




Mobile
Mobile
Mobile
Mobile
App
App
App
App

3G
3G
3G
3G
App
App
App
App

NetworkSpecific
Protocols

NetworkSpecific
Protocols

Fixed
Fixed
Fixed
Fixed
App
App
App
App

API

Operator
Operator
Applications
Applications

NetworkSpecific
Protocols

33rdrd Party
Party
Applications
Applications
Content
Content
Providers
Providers

Intranet/Internet
HTTP/SOAP/XML

Mobile

IMS

Fixed
CORBA

SAG
SAG ((ParlayX/Parlay/Native)
ParlayX/Parlay/Native)
App
App 11

App
App 22

App
App 33
Network Protocols/Interfaces

Fixed

Mobile
IMS

Core Network Elements


57 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

SAG
Parlay X
EWAP PUSH
Web Service

,

(APP,SP,)

CPSP

58 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

5440 PC
IMS
,

z
z

-
z

-,

//
z
z

PC-PC, PC-
Web

59 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

3.3
60 | Presentation Title | Month 2009

PLMN/PSTN

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS

WP
App

MGCF
App

HSS

P-CSCF
I-CSCF
S-CSCF

MGCF

PSTN

Media
Gateway

H.248

BGCF

SIP

Multiservice MPLS Core

SIP

PLMN

Media
Gateway

MGCF

MGCF
Media
Gateway
PSTN

61 | Presentation Title | Month 2009

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Media
Gateway
PLMN

MGCF

IMSPSTNPLMN CS,
ISUPSIP,H.248IM-MGW
5020 MGC-8

MGW

IMSPSTN/PLMN CSCodec
: TDM <-> IP, IP peering
7510MWG

BGCF

,IMSPSTN/PLMN
MGCF
5450 ISC5060 ICS

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3.4
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1SIP IADPOTS

IADONUMDU

IADONUVLAN

2
IP PhoneVideo Phone
3AGPOTS

SBCIMS
NAT
64 | Presentation Title | Month 2009

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PONPBX
PBXTDM PBXIPIP PBX
PRITDM PBXPON,SIP GWTDMIP
PBX IADPBX
SIP IP PBXPON/FTTx
H.323 IP PBXPON/FTTx , IP PBXSBCSBCH.323SIP

65 | Presentation Title | Month 2009

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3.5
66 | Presentation Title | Month 2009

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IMS
NMS Layer

OSS
OSS

OMC-P
OMC-P
(GUP)
(GUP)

XML (SOAP)

NE Layer

SOAP

Subs.
Data

5400
5400
IAS
IAS

SOAP XML

Subs.
Data

Subs.
Data

SOAP XML

Subs.
Data

ISC
ISC

Subscriber
Profiles
QIP
QIP

BGCF
BGCF
IBCF
IBCF
CSCF
CSCF

CTS
CTS

PCM
PCM

ENUM
ENUM
DNS
DNS

IMS Core
67 | Presentation Title | Month 2009

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HSS
HSS
HSS
HSS
AAA
AAA


NMS Layer

..

Alarm forwarding(SNMP)

PM data(SNMP)

PM data(SNMP)

GUI

1300 CMC
Centralized
Centralized alarm
alarm management
management &
& Performance
Performance data
data collection
collection
*

5900
5900
MRF
MRF

NE Layer
68 | Presentation Title | Month 2009

7510
7510
7515
7515
MG
MG

MGCF
MGCF

5400
5400
IAS
IAS

ISC
ISC
BGCF
BGCF
IBCF
IBCF
CSCF
CSCF

HSS
HSS
CTS
CTS

IMS Core
All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

PCM
PCM

QIP
QIP
ENUM
ENUM
DNS
DNS

0
:

IMS
5060 ICS

SBC

TR069
1.

2.
IMS

3.

SIP PhoneIP

IMS

69 | Presentation Title | Month 2009

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Billing Domain
Rf
Rf
Rf
Rf
Rf

C CF
Bi

CGF

Rf
Ga

Rf

C DF

Rf

CS - N E

CAP
Ro

Service- NE
SIP AS
M RFC

Ro
Ro

M GC F
B G CF
P - CSCF
I- CSCF

ISC

S - CSCF

Wf

Wo
Rf
Rf

Rf: Diam eter


W f: Diam eter
G a: G TP
Bi: FTP etc

Rf

OFFLINE CHAR G ING


Rf, W f, G a, B i
interfaces

Bi

WL AN
SG SN
GG SN
TPF

C RF

IM S
GW F

Ro

CAP
Ro
Gy

ONLINE CH AR GING
Ro, ISC, W o, G y, CA P, Bi
interfaces

AF

70 | Presentation Title | Month 2009

O CS

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Ro: D ia m eter
ISC: SIP
W o: D iam eter
G y: D iam eter
CAP = M obile IN
Bi: FTP etc

Q.825, ASCII, ASN.1

Q.825, ASCII or ASN.1

3GPP ASN.1
5060 ICS(iCCF)

IMS

CTS
ISC
iCCF
IRC

71 | Presentation Title | Month 2009

,
/CUG
, ,,

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009


8615 eCCF3GPP ASN.1IMS
IMSFTP8615 eCCF
CDR

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73 | Presentation Title | Month 2009

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PSTN POTSISDN
PLMN
Pre-IMS (NGN)

Pre-IMS VoIP
& POTS phones

Voice/VoIP
Voice/POTS

IMS

PSTN POTSISDN
PLMN + IMS

IMS
VoIP

:
IMS
LTE
POTS/ISDN
RCSInternet

Broadband VoIP,
Video Comms, IP
centrex

Internet
communities
interworking

(mash-up)
PSTN

Mobile

Voice/POTS
Voice/ISDN

Mobile

PSTN
Transformation

Mobile + IMS

Voice/POTS
Voice/ISDN

Multimedia
Apps (IM,
PTx, )

Converged
e2e IMS

Classic userexperience
calls
RCS devices +
apps

*RCS: Rich Communications Suite

74 | Presentation Title | Month 2009

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S-CSCF

CTS
ICS
ISC

CTS
IRC

AGCF

IM-SSF

IM-SSF
AGCF

Transit

I-CSCF

A-LCP Middleware
Switch Fabric
ATCA

IM-SSF

A-LCP Middleware
Switch Fabric
ATCA

BGCF
P-CSCF

ICSIMS:

S-CSCF

CTS

I-CSCF

AGCF

A-LCP Middleware
Switch Fabric
ATCA

Transit
IRC

A-LCP Middleware
Switch Fabric
ATCA

5400
IAS
Middleware
Switch Fabric
ATCA


HSS, CCF ENUM
ATCAv25420 Converged Telephony Server
(CTS) 5450 IP Session Control
iHSSHSS (Cx )
75 | Presentation Title | Month 2009

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Internal Only !

76 | Presentation Title | Month 2009

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SWOT IMS
d
d IMS
IMS
d
d

d
d IMS
IMS
d
d

d
d

d
d

d
d
()
()
d
d R1.0
R1.0
d
d

d
d ATCAATCA2008
ATCAATCA2008

d
d MGCFATCA
MGCFATCA

d
d

d
d IMS
IMS
d
d RCSIMS
RCSIMS
d
d ALU
ALU (
(
)
)

d
d :
: E//,
E//, H*,
H*, NSN,ZTE.
NSN,ZTE.
d
d Huawei(IMS,
Huawei(IMS,
the
the time
time is
is now)ATCA
now)ATCA
NGNIMS
NGNIMS
d
d NGN
NGN

d
d Installed
Installed base
base
enhancement
to
leverage
existing
market
enhancement to leverage existing market shares.
shares.

77 | Presentation Title | Month 2009

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IMS
Competitor

AlcatelLucent

Ericsson

Huawei

Nokia Siemens

Sonus

Nortel

Score

Market Strategy

Substantiated Deployments

S: Scalable and Flexible


Solution
W: Price, Perceived
Complexity

AT&T VoIP running as part of


3-play video solution
deployed in many US cities.

S: Perceived Market Leader


W: High Cost

Telefonica claimed first IMS


deployment, limited users.
Recent win with DT

S: Low Cost
W: Lack of experience

No significant substantiated
IMS deployment. The two
references are very small.

Strong in Class 4/5


solutions. Large portfolio
(multiple platforms).

S: Focus on Mobile
W: Low Capacity

Orange Spain is live.


CHT deploying a very large
IMS multi-service solution.

Niche early NGN entrant.


Claims to have an easy
migration from NGN to IMS.

S: Success in Softswitch
W: Low Capacity, No E2E IMS

No significant substantiated
IMS deployment.

Early VoIP entrant, very


strong in Class 4/5 NGN
market, but late in IMS.

S: Capacity
W: Company in bankruptcy,
exited IMS Core Business

Current Analysis reported


that Nortel is exiting the
IMS-Core, to OEM CSCF.

One IMS solution for all


applications with common
assets, flexible, scalable.
First to IMS, attacks its
large embedded base, provides
different solutions for
different applications
Attacks emerging markets
first, and then developed
markets. Modern low-cost.

Key to Score on Competitive Strength:

78 | Presentation Title | Month 2009

Key Strength, Weakness

Very strong

Strong

Significant

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Some Strength

Weak


Competitor Score
AlcatelLucent

Ericsson

Huawei
Nokia
Siemens
Sonus

Nortel

Market Strategy

AT&T, Sprint, SureWest,


Focused seamless
CNC, CMCC, Belgacom,
migration, common assets,
Enitel, SFR, FT/Orange,
simple, flexible, scalable.
Bouygues, Telenor.
First to IMS, attacks its large Vodafone, FT/Orange,
embedded base, relying on China Netcom, Telefonica,
proprietary hardware.
Sprint, Hellas, TP, others.

AT&T VoIP (U-Verse)


deployed is many cities.
Brasil Telecom PSTN
replacement. Sprint PTT.
Telefonica 1st IMS, limited
users. Orange France 1M
users, but pre-IMS to swap.

Attacks emerging markets CMCC, China Telecom,


first, and then developed
Magyar (Hungary), Warid
markets. Modern low-cost. Telecom (Uganda).

CMCC deploying with


Alcatel-Lucent TAS. China
Telecom is Video-Share.

Strong in Class 4/5


solutions. Large portfolio
(multiple platforms).

Orange Spain is live.


CHT deploying a very large
IMS multi-service solution.

Orange (France, Spain),


CHT, China Telecom, O2,
Com Hem, TeliaSonera

Niche early NGN entrant.


Claims to have an easy
Convergia (Canada)
migration from NGN to IMS.
Early VoIP entrant, very
strong in Class 4/5 NGN
market, but late in IMS.

Key to Score on Competitive Strength:


79 | Presentation Title | Month 2009

Substantiated
Deployments

Key Customers

Very strong

No significant substantiated
IMS deployment.

HOT, Neuf Cegetel, Comcor Current Analysis reported


(Russia), Hay (USA), Smart that Nortel is exiting CSCF
(Philippines), others small. IMS-Core development.

Strong

Significant

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Some Strength

Weak


Competitor

Score

AlcatelLucent
Ericsson

Huawei

Nokia Siemens

Key Takeaways
Focused strategy using common assets running on Simple, Scalable, Flexible
Integrated-or-Distributed solution based on IMS allowing a seamless network
migration. Field proven, stable, strengthening, used by multiple customers.
Leverages large embedded TDM base. Strong in IMS. However, network
migration starts with a Softswitch architecture that would make long-term
network migration difficult. It also relies heavily on proprietary hardware.
Huawei offers a modern ATCA platform perceived as low-cost and highend. In general Huawei has promoted its Softswtich first, evolving to
IMS later. However, they redirected its marketing strategy with IMS,
the time is now.
Strong Class 4/5 and IMS market presence. However, it offers a complex
portfolio leading with two Softswitches and multiple platforms. A
migration to IMS results in a difficult scenario mixing Softswitches
and IMS elements.

Key to Score on Competitive Strength:


80 | Presentation Title | Month 2009

Very strong

Strong

Significant

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Some Strength

Weak

Competitive Comparison Fixed Line

Internal Use Only

Modernization
Costs

Capacity (CSCF)

Low to Average Scales low to


cost
high
11M BHCA S-CSCF,
46M BHCA I-CSCF
(2 shelves)*
Average to
No information;
higher cost
assumed average
with 3rd party
now, improving
feature server with blade-based
platform in
future
Low cost
16M BHSA S-CSCF
(5 shelves)
40M BHSA I-CSCF
(unknown
footprt)
High cost
400K BHCA;
(with servers) assumed average
moving to
now, improving
average cost
with ATCA
(with ATCA)
Average to
35 calls per sec
high cost
(126,000 BHCA)
(uses servers) based on 1U
server (SRX 2.0)

Key:
Strong

Footprint

Features

Market Image

Flexible
integrated or
distributed
configs (ATCA
platform)
Average with
proprietary now,
will improve with
blade (non-ATCA)
platform in
future
Expected to be
good with ATCA
platform

Feature server
(CTS 5420) for
C5/VoBB
Also 5400 IAS for
multimedia
3rd party
(BroadSoft) as
VoBB TAS, but uses
TSS for C5
MMTel as TAS for
multimedia
New feature server
(ATS9900) as TAS
Or uses softswitch
for C5/VoBB

Seen as IMS leader


Complexity of
solution and OA&M
Late in ATCA

Average with Sun


servers, but
moving to ATCA

Feature server
(hiQ 4200) as TAS
Will use hiE 9200
for C5 (legacy
TDM)
Average; Sun
ASX as TAS for
servers and Intel C5/VoBB (limited)
servers
Also IMX for
multimedia & SCE

Average cost
Exiting the CSCF Expected good
Positions CS 2000
according to
with ATCA
as TAS (features
Continues to
Current
platform;
3
from TDM switch)
position
Analysis.
shelves per frame Also AS 5200 for
CS2000
Softswitch but
Exiting IMS-core. multimedia
no CSCF.
* Additional 1.5x capacity increase in 2H09
Strong-Ave.

81 | Presentation Title | Month 2009

Average

Ave.-Weak

Weak
All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

Seen as IMS leader


Lower risk vendor?
Limited traction in
Fixed space
IMS follower, but
winning respect
Gaining traction in
NA, Europe, China
Strong in IMS
Lower risk vendor?
IMS oriented toward
Mobile
Late to IMS
Selling SS as IMS
(no CSCF or HSS)
Late to IMS
No IMS traction
Exiting the IMSCore business
according to
Current Analysis.

BHSA: Busy Hour Session Attempts

(1/2)
Competitor

What the competitor will say

How to counteract competitive statements

1. Ericsson

Alcatel-Lucents IMS Solution is


not sufficiently mature

Alcatel-Lucent has supplied 15 customers


who have deployments carrying live traffic
using IMS, today

Why not choose the market leader?

End-to-end, pre-integrated solution speeds


service deployment and reduces risks
Multivendor integration expertise
A single IMS solution that addresses both
wireline and wireless networks
Modular, highly scalable all IP and SDE

2. Ericsson

Alcatel-Lucent does not have many


reference customers
Why not choose us, with 46+
commercial contracts including KPN,
Vodafone and Softbank?

Supplied 15 customers who have deployments


carrying live traffic using IMS, and over 30
Full IMS customers
Have a strong foot hold in North America
Major Tier 1 customers including AT&T and
KPN have purchased IMS that includes Consumer
VoIP capabilities from Alcatel-Lucent
First vendor and project in the world that
is doing PSTN emulation on top of IMS (for
KPN)
Tier 2 customers including, SureWest
Broadband (US), New World Telecommunications
(Hong Kong)

82 | Presentation Title | Month 2009

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(2/2)
Competitor
3. Ericsson

What the competitor will say

How to counteract competitive statements

Alcatel-Lucent does not support a wide Alcatel-Lucent has done testing for customer
array of clients and devices
premises equipment (CPE) that interoperates with
the 5420 CTS: SIP hard phones, SIP soft-phones,
Why not choose us, with our close
Analog Terminal Adapters (ATAs), Integrated
alignment with Sony for handsets?
Access Devices (IADs), residential gateways,
personal digital assistants (PDAs), cellular/WiFi
phones
Use MWC and GSMA RCS as a public proof-point of
our ability to support multiple clients. This
was better than E// and NSN during MWC.

4. Huawei

IMS is Expensive, especially for


smaller scale investments1

Alcatel-Lucent has added the 5060 ICS to its


lineup to enable an integrated IMS Solution that
is cost effective and easy to deploy for smaller
Why not choose us, we are less
networks. This new addition supplements cPSB
expensive?
base Compact IMS that is in commercial operation
Huawei has a complete IMS solution, at and is field-proven.
a lower price than our competitors, and
In addition to cost effectiveness and ease of
you can start off small.
use, Integrated IMS allows the operator to offer
some IMS services without a move to full scale
IMS, while also supporting this transition
ALU has 15 live customers with real IMS today.
And some other vendors have only recently even
adopted IMS as their main going-forward strategy.

5. Nokia Siemens
We have one of the largest VoIP share
1Other
Huaweis message will depend onof
the the
marketmarket

83 | Presentation Title | Month 2009

We have the largest share of the market looking


at IMS deployments with our own CSCF. Others have
pre-IMS deployments that will have difficulties
integrating voice with other applications.

All Rights Reserved Alcatel-Lucent Shanghai Bell 2009

IMS
Concern

What the customer may say

How to address the customer

1. IMS is too complex

IMS has too many elements and is difficult to


implement
I dont have the skill-set in house to engineer
an IMS network

Alcatel Lucents IMS offer is E2E tested and pre-integrated


in house
Proven interoperability during GMI2006, GMI2008, MWC-2009,
and various RCS, OMA, and SIP test fests.
Alcatel-Lucent offers a full suite of professional services,
experienced with over 30 full IMS deployments, worldwide
The 5060 ICS is a perfect fit. With its smaller scale, and
integrated call processing, it is more simple to install and
manage. The 5060 ICS is perfect for VoIP, and allows the
customer to offer many Services such as XXXXX.
The 5060 ICS is scalable, as your needs grow, you can grow
with this integrated model or the more fully featured
distributed model
Where most OTT offers are web based, IMS allows for services
to be consistent across any access device, and in fact move
between them in a single session.
We have shared enablers such as presence, network address
book, presence, etc. OTT Player's service are typically
offered independently
OTT players are funded by an advertising-based business
model, and advertisings global spend across all media is
only about 20% of the telecom market.
Using a web-based-only model places the Telecom operator at
a competitive disadvantage in competing in the OTT Players
own domain.
Instead, use IMS to blend Telecom with the web. Embracing
the web enables a competitive differentiation.

2. I dont need IMS yet, I dont need IMS today, I am only looking to
I only need VoIP
migrate some of my voice traffic to IP
I dont want to invest in IMS, if I dont have
the near term need to offer additional services

3. I need to compete
with the OTT

How can I offer things like XXXX


How can I compete against these new business
models?

4. I dont need IMS, I


will use a web-based
service delivery model

IMS is too complex. The OTT players are


succeeding. I will copy them.

84 | Presentation Title | Month 2009

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www.alcatel-lucent.com
www.alcatel-sbell.com.cn

85 | Presentation Title | Month 2009

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