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BONCHON

franchise
www.bonchon.com

WELCOME TO

introduction

Becoming a Global Franchise


BonChon is the Korean word for original village. Just as people yearn for their homelands, we hope that our customers will long for our amazingly crispy, juicy, and flavorful chicken wherever they are. We firmly believe that our tasty and unique chicken will usher in a new era of fried chicken.

BonchonFranchise LLC. 213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com

History

IN 2002,
the first Bonchon Store opened in Pusan, South Korea. Bonchon Chicken quickly gained popularity and became a local favorite for its crispy, juicy, yet lean, fried chicken with an astounding Soy Garlic or Hot flavor. The unique taste and texture of Bonchon Chicken developed a strong customer base and helped Bonchon Chicken expand to over 25 restaurants in South Korea alone.

IN MAY 2006,
Bonchon Chicken entered the US market, opening its first restaurant in Leonia, New Jersey.

BY THE END OF 2007,


Bonchon Chicken was operating six restaurants in New York, New Jersey and Virginia. Since then, it has become an east coast favorite.
Bonchon Chicken is a growing global franchise with 20 locations throughout the United States, and 30 locations overseas. We have stores in: US, Indonesia, South Korea, Philippines, Thailand, Brunei, Singapore.

WE CONTINUE TO RECEIVE MUCH PRAISE FOR OUR CHICKEN AND A GREAT DEAL OF INTEREST IN OUR FRANCHISE FROM THE GLOBAL COMMUNITY.

about bonchon

What is BonChon?
BonChon is a restaurant franchise selling Korean-style fried chicken. We believe that our special chicken, seasoned with our secret sauces, can begin a new love for fried chicken around the world.

BonchonFranchise LLC. 213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com

about bonchon

PRODUCTS
BonChons main product is our fried chicken. We also serve several Korean-influenced side dishes, appetizers, and non-chicken entrees.

STORE CONCEPTS
We offer two different store concepts for our franchisees.

1. TAKE-OUT / DELIVERY STORE

A small store, around 1,000 sq. ft. Take-out and delivery with a limited amount of seating. The menu will include chicken and side items.

2. FULL-SERVICE-DINE-IN
A restaurant around 2,000 sq. ft. or more. Take-out and delivery will be optional, but highly recommended. The menu will include BonChon chicken, side items, and dishes appropriate for region of business. Beer and wine license is optional, but recommended.

TAKEOUT DELIVERY CASUAL DINING FAMILY FRIENDLY SPORTS BAR RESTAURANT

about bonchon

Company Ownership
100% of the company is owned by BonChons President & CEO, Mr. Jinduk Seh.

Mr. Seh is the CEO and the Founder of BonChon Franchise LLC. He has more than 20 years of experience in the restaurant industry and has successfully managed various franchise restaurants. From 1993 to 1995, he served as the General Manager of Hyunpoong Halme Gomtang (Hyunpoong Grandmas Oxtail Soup). From 1995 to 2002, he served as the CEO of Chuncheon Dakgalbi Restaurant (ChunCheon Chicken Rib Restaurant), a famous dakgalbi (chicken rib) franchise restaurant in Korea.

In 2002, he opened his own franchise company, BonChon Inc, in Korea specializing fried chicken (a.k.a. BonChon Chicken). In 2006, he opened the very first U.S. BonChon store. BonChon Chicken received rave reviews in the United States and started a new fried chicken craze. BonChon Chicken is an international brand with more than 50 restaurants all over the world.

BonchonFranchise LLC. 213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com

specialties

BONCHON
CHICKEN
SPECIAL?

MAKES

WHAT

THE TEXTURE

DECONSTRUCTING THE WING

SKIN

A light layer of batter applied pre-frying creates our special thin and very crispy skin.

MEAT

Under the crispy, thin skin layer is tender and moist meat.

SPACE

There is a subtle, airy space between the meat and the skin a sign that a good portion of fat has been sucked out during the cooking process.

meat SKIN space

BonchonFranchise LLC. 213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com

THE taste

our signature secret sauces


Soy-garlic
Bold flavor created by the union of soybean and garlic

Hot
Packed with the heat of the Korean red chili pepper

THE cooking process

DOUBLE FRYING
DOUBLE-FRIYING means

Our chicken is fried once, then fried twice after a short period of breathing.
The double-fry produces a thin and crispy skin while fat is sucked out. All that remains is the wing meat which retains its moisture, protected by the thin battered skin.

HAND BRUSHING
HAND-BRUSHING
Our chicken is not carelessly dumped and mixed in a bowl of sauce, but hand-brushed, piece-by-piece, with our signature sauces, immediately after the second fry.

BonchonFranchise LLC. 213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com

press release

bONCHON CHICKEN HAS BEEN FEATURED IN


The New York Times / GQ / Esquire / Yahoo / CNN
It isnt merely todays best chicken; its perfect, the best fried chicken Ive ever had. -Esquire 2009-

summary

BonChon Chicken is:

Crispier, juicier, leaner, TASTIER CHICKEN.


BonChons crispy fried chicken is juicy and lean on the inside and crispy on the outside, which is coated with one of our two boldly flavored secret sauces. Our chicken contains 0g of trans fat and isnt greasy like your average fried chicken or buffalo wings. In all aspects of preparation, taste, and texture, BonChon chicken is one-of-a-kind. Our special sauces are made in our own factory in South Korea. No other seasoning is added to our chicken. The unparalleled crispiness of the skin, and the moistness and leanness of the meat underneath are achieved by our unique double-frying cooking process. As savory as the chicken are our side-dishes, which include cubed radishes (Korean equivalent of the pickle) and kimchi coleslaw. They serve as refreshing and crunchy palate-cleansers accompanying each bite of our chicken.

BonchonFranchise LLC. 213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com

www.bonchon.com

213 w 35th st #300 new york ny 10001 t: 1-212-273-9797 info@bonchon.com