FROZEN PROCESSED FOOD IN INDONESIA

Euromonitor International October 2011

................................................................................................................................... 7 Other Frozen Processed Food by Type: % Value Breakdown 20062011 ...................................................................................................................................................................... 7 Frozen Processed Food Company Shares 2006-2010 ...................................................................................................................................................................................... 10 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2011-2016 ..................................................................................................................... 2 Prospects .................................................................................................................... 4 Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011 ................................................................ 5 Frozen Processed Fish/Seafood by Type: % Value Breakdown 20062011 ....................................... 6 Frozen Processed Poultry by Type: % Value Breakdown 2006-2011 ............... 5 Sales of Frozen Processed Food by Category: % Value Growth 20062011 ................................................................................................. 9 Forecast Sales of Frozen Processed Food by Category: Value 20112016 ................ 6 Frozen Processed Vegetables by Type: % Value Breakdown 20062011 ............................................................................................................................. 6 Frozen Processed Red Meat by Type: % Value Breakdown 20062011 ........ 7 Frozen Processed Food Brand Shares 2007-2010 .................... 1 Competitive Landscape ...... 11 © Euromonitor International ........................................................................................................................................................................ 9 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2011-2016 ................................... 3 Category Data .............................. 10 Other Frozen Processed Food: Product Types ......... 8 Forecast Sales of Frozen Processed Food by Category: Volume 2011-2016 ........................................... 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Summary 1 Sales of Frozen Processed Food by Category: Volume 2006-2011 ..................................................... 1 Trends .....................................................................................................FROZEN PROCESSED FOOD IN INDONESIA PASSPORT I LIST OF CONTENTS AND TABLES Headlines ................................................................................................................................................................................................................................................................................................................................ 8 Sales of Frozen Processed Food by Distribution Format: % Analysis 2006-2011 ........................................... 4 Sales of Frozen Processed Food by Category: Value 2006-2011..............

such as frozen fruit pies and frozen banana fritters. All major supermarkets/hypermarkets retailers provide freezer facilities for the storage of products in frozen processed food. Although chicken nuggets account for the largest retail value share of frozen processed poultry. As for frozen desserts. Due to the strong popularity of frozen chicken nuggets among Indonesians. shape and mixture of ingredients. manufacturers also offer chicken nuggets in various shapes. at a constant retail value CAGR of 10% TRENDS The growing Indonesian economy has helped to increase spending among Indonesian consumers and thus to provide an avenue to chained retailers to expand in Indonesia. manufacturers continued to engage in new product development at the end of the review period with innovation in terms of flavour. coated chicken and spicy chicken wings. As a result. particularly young consumers. modern retail outlets have flourished in strategic locations across major cities in Indonesia. The manufacturers of frozen bakery products are also few in number therefore in 2011 retail value sales of frozen bakery are expected to remain negligible. such as animals. Products in frozen bakery remained limited to Chinese buns such as mantou and red-bean or meat filled buns at the end of the review period. manufacturers of frozen processed food have been able to widen their distribution networks and to boost retail value sales of their products. Hypermarket retailers in particular allocate a substantial amount of space to the storage and display of a wide range of products in frozen processed food by brand and by type. and these are limited in terms of demand and availability. accounting for a retail value share of 35% Frozen processed food expected to register continued strong growth over the forecast period. In order to attract children. other products are also popular such as sausages. Frozen processed poultry dominates frozen processed food in terms of retail value sales and it is expected to account for a retail value share of 94% in 2011. © Euromonitor International . There are only a few types of frozen desserts available. the wide availability of fresh desserts in cake and bakery shops has been a major obstacle to the penetration of such products. major manufacturers of frozen processed food offer at least one variant of chicken nuggets. Despite the many variants already available.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 1 FROZEN PROCESSED FOOD IN INDONESIA HEADLINES Frozen processed food records current retail value growth of 14% in 2011 with sales of Rp4. for example the addition of cheese or vegetables. For this reason. numbers and letters of the alphabet.6 trillion Expansion of modern chained retail outlets equipped with freezing facilities helps to widen the distribution network of frozen processed food Frozen processed poultry dominates frozen processed food accounting for a retail value share of 94% in 2011 Unit prices in frozen processed food increase by 3% in current value terms in 2011 due primarily to increases in the cost of raw materials Primafood International PT continues to lead in frozen processed food in 2010.

and western macaroni. Nevertheless. However. sausages. especially in terms of ease of storage and availability of products. green peas. products in frozen processed potatoes are increasing in demand as satisfying accompaniments to western dishes. for example sweet corn. spring rolls. Only non-oven frozen potatoes are widely available in Indonesia as the concept of oven baked potato products is foreign to Indonesian consumers. the increase is expected to be partially offset by the introduction of more economy products through traditional retail outlets which are targeted at low-income consumers. In addition to fish. However. particularly those with mixed ingredients. maintained their leading positions in frozen processed food in 2010. is expected to remain niche in Indonesia in 2011. Fresh vegetables continue to be favoured over frozen vegetables due to wide availability of products at affordable prices and the perception among consumers that they are of greater nutritional value. Both Fiesta and So Good benefit from high profile marketing in Indonesia supported by strong financial support from the parent companies of Primafood International PT and Supra Sumber Cipta PT. primarily due to increases in the cost of raw materials. frozen processed potatoes faces a tough challenge from operators in consumer foodservice which offer home delivery services. crabsticks and breaded fish fingers. sausages and hamburgers. restaurant outlets and cafés/bars outlets. The category comprises of products such as dim sum (small filled dumplings). Other frozen processed food in Indonesia comprises of products that are not available in other categories of frozen processed food. Frozen processed vegetables. chicken/shrimp shiumai (chinese dumplings). Strong competition from other categories of packaged food is another reason why manufacturers are keen to keep price increases to a minimum. with their respective flagship brands Fiesta and So Good. Unit prices in frozen processed food are expected to grow by just 3% in current value terms in 2011. carrots and mixed packs of vegetables. they tend to prefer products in chilled processed food due to the perception that shorter shelf life means fewer preservatives and thus fresher products. with growing acceptance of western cuisine. Retail value sales of frozen processed food continue to face major competition from freshly cooked food particularly owing to the rapid growth of consumer foodservice in Indonesia. by offering customised products to the operators of fast food outlets. Primafood International PT is owned by Charoen Pokphand Group and Supra Sumber Cipta PT is owned by Japfa Comfeed Indonesia Tbk PT. In addition canned/preserved food also provides an alternative to frozen processed food. These companies benefited from strong demand for their chicken nuggets owing to the growth of frozen processed poultry in 2010. with retail value shares of 35% and of 31% respectively. Manufacturers of frozen processed food have also taken the opportunity to expand their offerings to suit operators in consumer foodservice. The rapid growth of modern retailing has paved the way for large manufacturers to offer their fishball products in plastic packaging.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 2 Frozen processed fish/seafood comprises mainly of fishballs. such as steak. With regard to consumers. The majority of beef balls and beef sausages available in retail outlets in Indonesia are chilled processed products. COMPETITIVE LANDSCAPE Primafood International PT and Supra Sumber Cipta PT. prawn is also a popular ingredient therefore the manufacturers of fishballs have also launched shrimpballs in frozen processed fish/seafood. fishcakes. These two companies © Euromonitor International . croquettes. which can be stored in the freezer for longer shelf life. retail value sales of frozen processed red meat are expected to account for a very small share of frozen processed food in 2011. However. hamburgers and chicken nuggets. Frozen processed red meat in Indonesia consists mainly of beef balls.

The popularity of low-priced products in frozen processed food continuously increased over the review period. Sierad Produce Tbk PT was able to account for the third largest retail value share of frozen processed food in 2010. due to their increasingly hectic lifestyles. It maintained its retail value share of 7% of frozen processed food in 2010 primarily due to the performance of its Yummy and The Home of Good Food brands. The Home of Good Food with its higher pricing is targeted at high-income consumers while Yummy is targeted at low-income consumers with its economy pricing. due to the increasing popularity of western cuisine in Indonesia. Besto.and middle-income consumers are expected to be able to purchase these products. In 2010 the company introduced Kanzler breakfast sausages in order to widen its product range. Also. These two brands are targeted at consumers of different income levels. this category is also expected to record the strongest constant retail value growth in frozen processed food over the forecast period. Macroprima Pangan Utama PT is well known for its Kanzler and So Lite brands in frozen processed food. this category is also expected to face competition from other categories of packaged food and this could act as a major obstacle to growth over the forecast period. PROSPECTS Frozen processed food is expected to register continued strong growth over the forecast period. The company poses significant competition to the leading players in frozen processed food. as a result of which a greater number of low. Several economy brands. Champ and Okeywidely have been launched in frozen processed food and they are widely distributed. The outlets offer a wide selection of products ranging from fresh chicken to frozen processed products that contain chicken. In 2010. In addition to securing the distribution of its products through major modern retail outlets in Indonesia. Carrefour Indonesia PT also offers private label frozen chicken nuggets which are available in plastic packaging. In frozen processed red meat. despite catering to a limited base of high-income consumers. especially among the wide base of low-income consumers in Indonesia. However. consumers in urban households are expected to increasingly purchase products in frozen processed food. such as Hemato Dagsap. The economic environment is expected to continue to improve in Indonesia and low-priced products in frozen processed food are expected to become increasingly available. Through the acquisition of Belfoods Indonesia PT in 2009.and below-the-line activities.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 3 consistently pour investment into the promotion of the Fiesta and So Good brands with both above. Chicken is by far the most commonly consumed type of meat in Indonesia and the price of chicken is significantly lower than that of fish/seafood and red meat. Competition in frozen © Euromonitor International . at a constant retail value CAGR of 10%. The expansion of modern retail outlets in Indonesia is also expected to be a key factor in boosting the growth of frozen processed food over the forecast period. So Good was promoted nationwide through TV advertising featuring the popular characters of Upin and Ipin while Fiesta was promoted in TV advertising featuring local celebrity Glen Alinskie. The company is optimistic regarding the growth of its premium frozen sausages. Frozen processed poultry is expected to remain the largest category of frozen processed food over the forecast period. the company offers frozen chicken nuggets and frozen fish/prawn fingers. Kanzler is the leading brand offering premium sausages to high-income consumers. the company has also gained leverage through the expansion of its own Belmart outlets. Under its other highly popular brand. As a result of the growing popularity of chicken nuggets and the other types of products in frozen processed poultry. Frozen Food Pahala PT is also another large manufacturer of frozen processed food. So Lite.

0 695.0 44.6 440.6 464.5 2008 2.0 340.8 636.487.530. trade sources Table 2 Sales of Frozen Processed Food by Category: Value 2006-2011 © Euromonitor International .7 180.0 250.0 390.443. They are expected to expand their product offerings either under their existing brands or by launching new brands targeted at consumers in different income categories.810.0 636.3 370.0 214.670. trade press.0 Euromonitor International from official statistics.8 31.0 48.Non-Oven Frozen Potatoes .1 522.2 720.6 442.178.6 39.3 420.960.6 2009 1.9 40. chilled processed products have an advantage over products in frozen processed red meat in terms of product freshness.0 394.1 35.4 60.395. trade associations.2 54.2 50.0 320.949.380.0 720.090.0 659. In the minds of consumers. Demand for frozen processed red meat over the forecast period is expected to remain restricted by the preference among consumers for chilled processed products. are regarded as fresh.400.7 1.0 743.7 1.8 695.Oven Baked Potato Chips .2 338.0 678.8 34.547.715.9 470. Unit prices in frozen processed food are expected to grow by a low constant retail value CAGR of 2% over the forecast period due to increases in the price of raw materials as well as additional costs in terms of distribution and storage as freezer equipment is very costly.0 228. company research.1 659.2 743.9 678.2 285.865.8 14.Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: Sales of Frozen Processed Food by Category: Volume 2006-2011 2007 8.8 311.3 494. having shorter shelf life.100.0 223.2 56.790.1 1. Existing manufacturers are expected to continue trying to boost retail value sales through innovative marketing and new product development over the forecast period.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 4 processed poultry is therefore expected to remain high over the forecast period with leading players trying to retain their competitive advantage through mass production and improvements in distribution. CATEGORY DATA Table 1 tonnes 2006 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood Frozen Processed Potatoes .8 216.0 209. Products in frozen processed red meat have longer shelf life and are thus often considered as old products while chilled products. trade interviews.8 44.0 204.0 217.1 2010 1.1 2011 2. particularly meatballs and sausages. store checks.492. However the high competition among existing manufacturers as well as the increasing availability of economy products is expected to hamper the growth in unit prices.

Oven Baked Potato Chips .Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: 2006-11 CAGR 8.0 8.Oven Baked Potato Chips .2 3.964.8 62.5 3.9 14.2 12.934.7 10.7 29. trade press. company research.7 2.2 13.8 2010 131.7 11.993.1 12.787.233.8 31. trade interviews.5 87. trade associations.3 18.398.7 4.1 3.5 6.2 11. company research.8 23.9 15.4 24.4 4.9 11. trade press.9 33.0 38.5 6. trade sources Table 3 % volume growth Sales of Frozen Processed Food by Category: % Volume Growth 2006-2011 2010/11 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes .0 19.9 2.1 2006/11 TOTAL 50.5 22.9 3.185.8 2.7 7.Non-Oven Frozen Potatoes .1 3.9 10.3 5.Non-Oven Frozen Potatoes .7 16.0 16.5 14.5 Euromonitor International from official statistics.Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: 2007 0.6 14.0 1.1 Euromonitor International from official statistics.769.7 13.7 5.9 5.4 2008 0.1 14. store checks.1 9.5 1.7 6.6 95.4 3.3 26.1 38.404.2 109.4 2.9 2.758. trade interviews. store checks.6 34.1 3.546.1 3.8 12.2 11.5 11.2 15.6 5.5 29.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 5 Rp billion 2006 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood Frozen Processed Potatoes . trade sources Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2006-2011 % current value growth © Euromonitor International .4 15.8 76.0 82. trade associations.8 2.284.7 1.7 80.9 2011 145.5 2009 119.2 6.0 19.2 12.0 11.7 21.4 5.4 10.

store checks.8 19.5 17.2 10.0 18.4 3.1 13.5 8.0 17.0 100.0 7.5 19.9 7.0 2010 41.0 6.0 100.3 14.5 100.5 100.0 44.7 43.0 12.0 10. trade press. trade interviews. company research. store checks.0 10.5 12. trade sources Table 6 % retail value rsp Frozen Processed Poultry by Type: % Value Breakdown 2006-2011 2006 Chicken nuggets Coated chicken Sausages Seasoned Chicken Wings Others Total Source: 2007 42.0 23.5 12.0 12.5 13.0 21. company research.5 16.5 10. trade sources Table 5 % retail value rsp Frozen Processed Fish/Seafood by Type: % Value Breakdown 2006-2011 2006 Breaded fish fingers Coated prawns Crabsticks Fishballs Others Total Source: 2007 16.0 20.0 100. company research. trade associations.0 10.0 100.6 14.5 12.0 8.5 99.0 17.5 100.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 6 2010/11 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes . trade interviews. trade associations.0 Euromonitor International from official statistics.5 8.Oven Baked Potato Chips .1 100.0 14.5 21. trade interviews.0 46. trade press.0 21.0 13.0 25.Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: 2006-11 CAGR 11.0 2011 42.0 135.0 2008 41.0 17.0 43.0 2009 17.0 14.5 42.8 Euromonitor International from official statistics.5 19.5 10.3 26.0 14.5 15.3 3.6 144.0 100.5 11. trade sources Table 7 % retail value rsp Frozen Processed Red Meat by Type: % Value Breakdown 2006-2011 2006 2007 2008 2009 2010 2011 © Euromonitor International .5 100.3 18.5 8.0 100.0 100.5 7.5 4.0 12.5 18.0 42.0 2008 17. trade associations.8 72.0 15.0 2010 18.7 139.5 13. trade press. store checks.1 43.5 42.1 11.0 16.6 2006/11 TOTAL 75.0 9.0 13.0 Euromonitor International from official statistics.8 18.0 11.0 2.0 2009 41.Non-Oven Frozen Potatoes .0 10.7 43.0 2011 18.

company research.0 2011 13.3 0.5 100.0 18.3 6.0 100. trade interviews.3 0. trade sources Table 9 % retail value rsp Other Frozen Processed Food by Type: % Value Breakdown 2006-2011 2006 Croquettes Dim sum Dumplings Spring Rolls Others Total Source: 2007 11.0 34. store checks.0 10.5 10.0 12. trade associations.0 0.5 35.1 2007 33.5 25.0 15.0 15.2 0.0 10.0 18.6 1.0 100.5 14.5 100. trade associations.2 30.7 29. trade press.2 0.0 24.2 0.0 29.1 Primafood International PT Supra Sumber Cipta PT Sierad Produce Tbk PT Frozen Food Pahala PT Macroprima Pangan Utama PT Sekar Bumi Tbk PT PTC Commercial Corp Kemang Food Industries PT Eloda Mitra PT Bumi Menara Internusa PT Simplot Agritama PT Hollindo Lezat Pratama PT © Euromonitor International .2 0.0 29.0 2010 13.0 25.0 100.2 0.0 100.1 17. store checks.4 2.3 0.0 Euromonitor International from official statistics.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 7 Beef balls Hamburgers Sausages Others Total Source: 35.0 17.3 100.7 0.5 25.0 11.5 15.0 13.0 27.9 0.9 100.0 100.3 35.1 2009 34.9 0.7 1.0 0.5 100.0 28.6 2.8 0.0 13.9 6.5 25.7 8. trade interviews.5 100.0 25.0 26.2 28.1 0.6 0.0 16.4 0.3 30.3 0.6 2.2 0.0 17. trade associations.0 2008 13.2 0.0 10. trade press.3 0.0 100.0 24.0 32.2 0.5 12.1 2010 35.0 26.5 28.0 2009 13.0 35.5 34.0 25.3 6. trade press.8 0.0 2009 10.7 17.5 33.3 0.0 20.0 25.9 2.5 9.0 30.5 26.5 35.0 2011 12.0 2008 10.0 100.1 0.1 0.5 17.5 100.5 14.0 30.0 12.0 Euromonitor International from official statistics.0 34.1 0.5 32.8 30.2 0.0 25. company research.0 17.5 6.2 0. trade sources Table 10 % retail value rsp Company Frozen Processed Food Company Shares 2006-2010 2006 33.0 15.0 30.0 27. trade sources Table 8 % retail value rsp Frozen Processed Vegetables by Type: % Value Breakdown 2006-2011 2006 Carrots Green peas Mixed packs Sweet Corn Others Total Source: 2007 14.5 100.0 29.0 17.2 27.0 37.4 2.6 2.0 2010 12.0 16.1 2008 34.2 1.0 32. company research.8 17. trade interviews.0 15. store checks.0 28.0 6.0 26.0 100.0 100.2 0.4 0.5 29.3 0.3 0.0 100.0 11.0 26.0 26.0 Euromonitor International from official statistics.9 2.5 12.

1 0.2 100.0 11.Forecourt Retailers .0 13.0 2.0 70.0 2008 34.0 12.6 100.9 0.5 0.7 15.0 4.9 2.6 100.5 4.3 0.Independent Small Grocers .1 0.2 0.9 3.0 1. trade associations.9 2. company research.4 0.0 0.0 4.8 0.2 0.3 0.1 16.1 0.2 0.2 0.0 32.9 0.Other Grocery 100.1 100..0 0.1 0.3 1.7 2.8 15.0 2010 35.1 16.2 0. trade press.Discounters . trade interviews.1 0.Supermarkets/ Hypermarkets .1 0.9 2.0 Fiesta So Good Belfoods Yummy The Home of Good Food So-Lite Delfarm Bumifood Golden Farm Kanzler Bernardi Besto Villa 777 Simplot Kem Chick Krokky McCain Belfoods Five Star Private label Others Total Source: Euromonitor International from official statistics. trade sources Table 12 Sales of Frozen Processed Food by Distribution Format: % Analysis 20062011 % retail value rsp 2006 Store-Based Retailing . company research.0 2008 100.0 1.0 2. trade associations.0 3.1 0.1 17.1 2..2 3. trade press.0 69.0 0.3 0.6 100.0 Euromonitor International from official statistics.9 - © Euromonitor International .0 12.2 30.0 29.1 0..9 3.0 15.2 0.5 2009 100.8 0.0 68.0 67.5 2011 100.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 8 McCain Foods Ltd Belfoods Indonesia PT Private Label Others Total Source: 0.9 2.3 3.4 13.0 0.0 30.0 100.0 33.6 32.0 100.1 0.0 71.1 0.0 67.5 2007 100.0 0.6 3. store checks..0 15...Convenience Stores .3 30.7 2.8 3.9 2.0 31.0 19.6 2..5 18.6 0. trade sources Table 11 % retail value rsp Brand Frozen Processed Food Brand Shares 2007-2010 Company Primafood International PT Supra Sumber Cipta PT Sierad Produce Tbk PT Frozen Food Pahala PT Frozen Food Pahala PT Macroprima Pangan Utama PT Sierad Produce Tbk PT Sekar Bumi Tbk PT PTC Commercial Corp Macroprima Pangan Utama PT Eloda Mitra PT Macroprima Pangan Utama PT Kemang Food Industries PT Bumi Menara Internusa PT Simplot Agritama PT Kemang Food Industries PT Hollindo Lezat Pratama PT McCain Foods Ltd Belfoods Indonesia PT Primafood International PT Private Label 2007 33.0 2009 34.3 0.1 0.0 2010 100. store checks.1 2.0 100. trade interviews.2 0.5 19.5 18.5 100.0 100.5 17.0 1.0 3.2 0.9 3.0 18.7 29..6 100.8 30..1 0.4 1.1 1.1 0.3 0.2 0.3 0.1 0.5 4.1 0.7 2.2 0.1 1.5 100.3 0.Grocery Retailers .Small Grocery Retailers .0 100.5 4.1 0.7 2.0 100.7 100.0 13.1 0.2 0..

9 580.1 © Euromonitor International .0 228.540.0 100.2 743.2 338.202.Health and Beauty Retailers .0 244.547.3 2015 2.5 62.6 490.0 765. company research.0 743.256. trade sources Table 13 tonnes Forecast Sales of Frozen Processed Food by Category: Volume 2011-2016 2011 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood Frozen Processed Potatoes .328.Vending . company research.6 364.949.0 Euromonitor International from official statistics.193.0 853.6 676.1 522. trade press.0 809.2 2014 2.0 2014 178.2 56.4 2013 167.Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: 2012 2.0 831.111.680.5 765.037.810.4 60.3 463.6 80.8 2.Oven Baked Potato Chips .2 2012 155.677.7 787.7 2013 2.664.100.6 438.Homeshopping .0 248.250.Other Non-Grocery Retailers Non-Store Retailing .3 86..8 74.856.8 551.0 232.9 520.0 100.5 85.Non-Oven Frozen Potatoes . trade press.0 240.8 388.8 570.0 100. store checks.8 Euromonitor International from trade associations.8 413. trade associations.8 2016 2.6 540.3 92.7 79. trade interviews.6 831.2 643.400.9 470.0 100.9 73.Internet Retailing .Non-Grocery Retailers .1 66.0 236.026. trade interviews.4 611.3 2016 203.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 9 Retailers .Direct Selling Total Source: 100.0 100.7 68.3 853..3 600.0 787.8 809. trade sources Table 14 Rp billion Forecast Sales of Frozen Processed Food by Category: Value 2011-2016 2011 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/ Seafood 145.7 2015 190.

6 14.5 7.0 6.546.0 14.7 2011/16 TOTAL 33.8 53.765.6 26.7 6.4 52.7 6. trade interviews.6 28.6 40.5 5.0 1.5 5.9 -5.6 7.Non-Oven Frozen Potatoes .2 6.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 10 Frozen Processed Potatoes . trade press.284.1 7.8 5.0 15.1 29.Oven Baked Potato Chips .6 8.7 32. company research.3 6.1 48.5 43. trade sources Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes 6.0 45.3 Euromonitor International from trade associations.084.0 5.213.0 15.8 6.1 2011/16 TOTAL 39.2 4.Oven Baked Potato Chips .0 6.3 1.8 14.717.9 4. trade press.1 14.8 2.8 5.8 56.8 37.9 -1.8 14.8 Euromonitor International from trade associations.8 8.444.4 15.720.4 4. trade sources Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2011-2016 % volume growth 2015/16 Frozen Bakery Frozen Desserts Frozen Meat Substitutes Frozen Noodles Frozen Pizza Frozen Processed Fish/Seafood Frozen Processed Potatoes .6 46.9 2.9 33.8 14.0 15.996.6 6.7 4.7 6.7 8.9 5.7 14. trade interviews.7 35.0 38.2 15.083.5 22. company research.0 37.9 41.0 2.3 © Euromonitor International .6 2.5 23.382.3 27.3 8.Non-Oven Frozen Potatoes .0 5.3 5.7 30.5 51.5 4.4 6.Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: 2011-16 CAGR 6.Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: 15.510.7 14.

1 48.Oven Baked Potato Chips .3 65.4 -5.8 45.8 Euromonitor International from trade associations. trade press. store checks.3 4. company research. trade interviews.8 10.3 7.8 8. trade sources Summary 1 Product type Dim sum Spring rolls Dumplings Croquettes Source: Other Frozen Processed Food: Product Types Euromonitor International from official statistics.Non-Oven Frozen Potatoes .Other Oven Baked Potato Products Frozen Processed Poultry Frozen Processed Red Meat Frozen Processed Vegetables Frozen Ready Meals Frozen Soup Other Frozen Processed Food Frozen Processed Food Source: -1.1 10.3 38.6 6.FROZEN PROCESSED FOOD IN INDONESIA PASSPORT 11 .8 63. trade press. company research. trade sources © Euromonitor International . trade associations.7 0. trade interviews.

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