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TO: Steven Hammer FROM: VC Hefti

Two ideas presented in this course had profound prevailing impacts. First is genre, specifically the notion of the mixed-genre. The re-mix notion has become one of the base theories in my Landscape Architectural practice. A series of discussions and reflections on the concept mixed-genre have dedicated blog posts exploring the concept in literal, figurative format and several contexts. The mixed-genre has entered my common design vernacular as a well-suited notion for conjunctive terminology in design genre. Prior blogs have had such a notion, linking an article on Giants Causeway to a Led Zeppelin album cover or discussing winter snow typologies with Calvin & Hobbes comics. I am furthering the thought with my professional blog, sometimes merely as a mash-up of article sources or media types, or stretching the topic to re-mix designs with theories, abstracts, pictures, songs, etc. The second impact from course content is overall professionalization. Weaving professionalization with technology and the digital self while reviewing how this reflects the actual self and the desired perception depicted to the audience. This basic notion that we highlighted has furthered my understanding of marketing and branding. What are you telling your day to day audience about who you are? The idea is reflected in clothing, posture, vocabulary. The professionalization of such things, is to uniquely define a self that is hard working, serious, and intelligent, but also maintains a sense of humour and airy breath of frivolity. All of these characteristics can be finely-tuned marketed. Digitally, everything from graphics, logo selection, business card, to signature, to the picture you choose as your desktop, says something about you and in a way defines you, just as the content people can observe in online media connected to the digital self. I find these lessons highly valuable and something to always keep in mind, how is the audience perceiving me?

This evidence proves my thorough engagement in the class. My blog posts [including about 12 draft posts, yet to be polished out] and expansion, compartmentalization and definition of digital self further proves my participation in course content. I have interlinked all my web presence as much as possible. And now have four working blogs divided by content (1. quotes and random inspiring pictures, 2. a comic strip 3. professional design 4. short stories, poems, and random knowledge gained). There are several students who I connect with as professional colleagues, which of whoms blogs I follow and comment on, several followed on twitter, 2 added on facebook, and three on LinkedIn. While the argument could be made that I have missed a few classes, I have always contacted a peer for updates. When present, I more than make up for the absences, participating fully. While the rest sat still with no response, I would enter the discussion. I was always engaged and interested, taking thorough notes on lectures and giving serious contemplation to topics discussed. Im going to be very blunt in this: most students just go to class, apathetically listen, get marginal work in on time and then forget everything after finals week. I Sir, am nothing like those students. Therefore, I can confidently assert that I have earned an A in this course. I was a Collition Thesis Award Finalist, and therefore I have no regrets about the choice I made to fix my thesis rather than attend the presentations. I attended all of my colleagues thesis presentations in professional attire and manner. It is easily arguable to say what lessons you would have us learn from presenting and watching the presentations, I sufficiently learned on a more professional environment and tailored to my profession. I ask for that to be considered in your deliberations. Thank you.