Report on Industrial Visit to


Patparganj, New Delhi. on January 9th, 2012
Submitted to: Prof. Sadiqur Rehman
By :

Sahil Manchanda
PGDM-IB (2011-13) Roll No: FT-IB-11-339

Table of Contents

Page 1

3 4 5 6 7 8 10 11 12 National Diary Development Board Mission and vision Mother diary profile Products Of Mother diary Supply Chain Management Suggestions & Recommendations References Preface Page 2 .S. 4. Preface Acknowledgement Particulars Page No. 8.No. 9. 6. 7. 3. 2. 5. 1.

Mr. Mother Dairy. After that I also examine during this visit how milk is processed and stored in large storage valves for longer period of time to avoid any shortage during supply. Mr. it’s a door to door milk delivery system to consumers. I learn how the company manage the purity. With addition to this. For example COW (container on wheel). During this visit. freshness & nutritious value of milk during various stages. though milk is sold at little bit higher price as compare to normal Mother Dairy outlets. It starts from collection of milk from farmers from various states. machinery. storage tanks. Jose also explains us the distribution channel of Mother Dairy and various places from where consumers can purchase milk easily. ACKNOWLEDGEMENT Page 3 . Jose also explained us the hygiene policy maintained by Mother Dairy for their plants.This visit was organized to make student understand the complete process of supply chain management of an FMCG organization. I have also examine how some middle-man adulterated the milk by adding Urea & other chemical liquid to make milk more thinner and less nutritious product to increase their sale & profit. check the Fat & SnF levels and send that purified and properly checked milk to the main plant to make that a complete nutritious product for consumers. delivery tanks and health policy of its employees with routine check-ups.

Jose for giving us a detailed information of each department and various procedures followed by Mother Dairy for there suppliers. consumers and employees as well.With immense pleasure I would like to present my report on visit to Mother Dairy to IILM GSM Business Engagement Team. It has been an enriching learning experience for me to visit Mother Dairy plant. I would like to thank Mr.distributors. NATIONAL DAIRY DEVELOPMENT BOARD (NDDB) The National Dairy Development Board (NDDB) was designed in 1969 on Anand Dairy Cooperative outlines of creating district cooperative of milk producers at village level which Page 4 .

 Set up of balancing dairies and storage system to convert excess milk to milk powder and butter oil.  Providing technical inputs and services to yield of milk animals.  System to eliminate middleman.. Page 5 . Kurein. we at Mother Dairy shall strive to delight our customers with quality products and services. followed by second phase (1979-1988). procure. Chennai and Kolkata. For about 5 yr. Then this milk is processed and supplied to the people at metropolitans and other cities at nominal charges. process and market milk and milk products. Mumbai. Operation flood was started in 1970 under the guidance of Dr. Jamnadas Patel in Khera.  To operate. This included establishing dairy cooperatives in rural milk sheds. Its third phase ended in 1996.  Organizing an efficient transport system to collect milk from villagers.  To meet out these objectives. NDDB started dairy plants all over India and Mother Dairy was one of them. MOTHER DAIRY VISION With total commitment and teamwork. setting of animal husbandry units.aim at collection of whatever amount of milk they produce and payment to them according to the quality of milk they supply. organizing storage and long distance transportation and project planning with manpower development. Funds were generated by the sale of dairy commodities donated by the World Food Program (FAO-UN) which assisted project to carry out its mission. It was set up in 4 major cities at Delhi. NDDB was dormant till the time they received presents of Whole Milk Powder and Butter Oil from European Union and came into action with the help of Indian Dairy cooperation. Chairperson NDDB. assisted by European Economic Community. The first phase of operation flood was completed in 1979.  Train personnel to plan and manage the system as well as operate the services described. constructing modern dairies in cities. Anand and Mr. Operation flood was a major dairy development program. Gujarat. The objectives of Operation Flood are:  To buy the milk from the farmers and villagers as much milk as they could supply at reasonable prices and keep the price of milk stable whole year.  Production of good milk after its qualitative and quantitative estimation.

” Mother Dairy has received the ISO 9002 certificate in 1994 for the quality of its food products. of India.We shall create an environment where employees feel happy to work. consistent learning and continuous improvement. For the purpose of managing the dairy NDDB appoints managing committee. Products are prepared as per the PFA standards. By innovation. Our mission is to retain the leadership and further serve our customers in and around Delhi by providing quality milk and select dairy and food products. The dairy was established on behalf of the Govt. We shall create an environment of teamwork where employees feel happy to work. All the policy matters decided by the management committee but the execution of all the policy decision and management of dairy rests with General Manager. MOTHER DAIRY MISSION “We are the market leader in fluid milk in Delhi. Through innovation. of Animal Husbandry and Daring). Page 6 . we shall achieve sustained growth and excellence and provide remunerative returns to farmers and other stakeholders. with a product mix for different income segment. It is equipped with latest technology. continuous improvement. training and development and most efficient use of resources we shall achieve consistent and sustained growth and provide remunerative returns to farmers and other stakeholders. We shall strive to delight our customers by providing regular and timely services at convenient points under clean and hygienic conditions. Mother Dairy is being managed by NDDB as a subsidiary unit retaining its independent character. Ministry of Agriculture (Dept. MOTHER DAIRY PROFILE Mother Dairy was set up under the operation flood project on second December 1974.

Refined Vegetable Oil. Ice-Creams. 2. Cheese. Refined Soybean Oil. Refined Sunflower Oil. Kachi Ghani Mustard Oil and Filtered Groundnut Oil.PRODUCTS S. Ghee. Lassi & Flavoured Milk. Toned. UHT Milk. Edible Oils Dhara Page 7 . Product Name 1. Double Toned Skimmed and Pro-biotic). Milk and its Products Brand Name Mother Dairy Items Packaged Milk (Full Cream.No. Refined Rice Bran Oil. Butter. Standardised. Dahi.

juices.) Mother Dairy’s has a varied range of products. Mother Dairy Cheese 4. Mother Dairy Butter 3. Mother Dairy also manufactures flavoured milk under the brand name of ‘CHILLZ’. Toned milk . SNF 8.5%. Vanilla and Chocolate flavour. It is thick & completely natural. Double toned milk . Bulk Vended Token Milk is also available which is distributed through vending machines installed in different regions of the city. Mother Dairy Dahi (Curd) 5. pulp.5% 4.5% 3.milk fat 6%. It is referred with name of UHT (Ultra Heat Treatment) Milk. Vegetables. SNF 8. SNF 8. Rice. etc.5%. SNF 9% 5.milk fat 1.7% Other than packaged milk.milk fat 0. Processed items (jams.5%. ketchup. Mother Dairy Ghee 2. containing no preservations. Fresh and frozen fruit and Safal vegetable products Fruits. The different products categories are explained below: MILK: Packaged Milk is available in 5 different variants: 1. Skimmed milk . The high quality variant of milk is also available under the brand name ok ‘MILK’.3. Mother Dairy Lassi Page 8 .milk fat 3%. It is available in three flavours namely Kesar Elaichi. Standardised milk .milk fat 4. SNF 9% 2. Milk Products: Various milk products of Mother Dairy are: 1. Full Cream milk .

PROBIOTIC: It is the latest product range launched by Mother Dairy. fruit pulps and fruit juices etc. Page 9 . The various products in this category are: 1. b-Activ Probiotic Dahi 2. Nutrifit (Strawberry & Mango) SAFAL: Range of fresh foods & vegetables.Except all these milk products Mother dairy also manufactures Ice Cream under two categories namely CHILLZ and Mother Dairy Ice Cream. DHARA: It has a popular range of edible oils in different types as refined soya bean oil. It also contains probiotic fibre which also results in better digestion. frozen vegetables. refined sunflower oil and filtered ground nut oil etc. b-Activ Curd 4. b-Activ Probiotic Lassi 3. It mainly contains BB12 friendly Bacteria which results in better digestion and absorption of nutrients.

c) Retailers: The packaged milk is distributed via the retailer network throughout the city. Page 10 . Processing At mother dairy. In order to satisfy immediate demand. There are four ways of milk processing – Firstly. The demand is also calculated using the ‘Calendar’ Scheme. To coordinate its operations all the tankers are equipped with HAM radios. the processing of milk is done by process automation whereby state of the art microprocessor technology is adopted to integrate and completely automate all functions of the milk processing areas to ensure high product quality/reliability and safety. is an automated milk vending machine. b) COW: Container on Wheels or COW is a manual milk distribution program in which cycle-rickshaws are employed for milk distribution. in which milk is spun at very high speed. Milk is received from farmer cooperatives through insulated road/rail tankers at very low temperature in order to retain its freshness. Clarification. After collection the same tankers are utilized for the delivery of the processed milk to the vendors and outlets. Distribution Channels: a) Token Distribution: Also. Each of these outlets place their demand by raising an invoice one day in advance. removing all dust particles that are invisible to the naked eye. termed as “Lohe ki bhains” (metal buffalo). Mother Dairy has over 820 Milk Distribution Outlets in the National Capital Region.Supply Chain Management 1) Milk Procurement: . 2) Milk distribution: -79 tankers in the morning and 75 tankers in the evening bring in milk from the regional collection centres.Mother Dairy sources its requirement of liquid milk from dairy co-operatives and producer institutions. 20 to 25 tankers are provided with a buffer stock of 500 litres each day so that they can be mobilized to cater the demand in an area. in this depending on the pre-calculated seasonal demands the outlets place their orders accordingly.

Pasteurization. Page 11 . company should have a policy for each distributor to keep vehicles which can maintain the temperature of the milk as maximum distributors are currently doing the distribution with the help of auto-rickshaws which exposes milk to the hot air and sunlight. Suggestions and Recommendations  The organisation should have a specific distribution model which should be followed necessarily by each distributor as at this level not everything is organised and each distributor follows a different model to distribute milk due to which in some areas potential sale doesn‘t happens.  The organisation is way ahead in coming out with schemes for the distributors and retailers but the organisation should also start coming with schemes for the customers as it would be a real boost to the sales of Mother Dairy milk and also it will help MD get back its lost customers. These should be used in these areas as they are cheap and convenient to use.  There should be an arrangement made available for the distributors so that they can cater to sudden demand for the milk so that not even a single chance of selling is missed. which kills all pathogenic bacteria present in the milk and thus making it safe for consumption. so the organisation should have a policy to provide them ―Dry ice Boxes‖ which can act as a refrigerator. Thirdly. it is Homogenization which improves palatability of milk and Finally.Secondly. so as to deliver milk to consumers as per prescribed PFA norms.  As there are many regions in the area which consists of low income group.  To keep track of the supply timings and to sustain the quality of milk till it reaches the retailers. Standardisation which help to milk maintain uniformity by raising or lowering its fat and SNF (solid not fat) percentage to a desired levels.

org/institutions/mdfnv.motherdairy.References:  Brochure  Industry Visit   http://www.html Page 12 .

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