PRESTON UNIVERSITY

A project of “Students perception about social networking sites”
Authored by : Hassam Ali Khan Reg # 2411-308017
Bachelor of Business Administration ( BBA ) Marketing & Finance

Submitted to : Ali dawood
Date of submission : June 02,2011

Preston University North Campus, Karachi

TOPIC: “STUDENTS PERCEPTION ABOUT SOCIAL NETWORKING SITES”

..................................................................................................................29 Limitations.............................................................................. Repositioning or Depositioning.................................................................................................................................................20 The Advantages and Disadvantages of Social Networking:.............................1 Executive Summary .............................................................................12 Users create well-developed profiles as the basis of their online presence .............................21 Privacy and Security Issues in Social Networking:.....................5 Social networkers fall into distinct groups : ..................4 Dedication........................................................23 Objectives of study..................................................30 SWOT Analysis for Social Networking Services ................................................................................................................................................................................. 53 Bibliography...................................................................................18 Consumer Perception Theory:......................................................35 Conclusion........56 ........................................................................................................12 Abstract..........................................................................19 Branding..............................25 Research Methodology..........................................................................................................................................................................................................................................Table of Contents ........................ 1 TOPIC: “STUDENTS PERCEPTION ABOUT SOCIAL NETWORKING SITES”...............3 Table of Contents.......19 Perception...................................3 Introduction to the subject......................................................................................................................................................................19 Value and Quality.......................................................................................................................19 Positioning......6 LETTER OF TRANSMITTAL....30 Hypothesis............................................................................................................8 Project Background................................................................................................................11 How people use social networking sites?....................11 Non-users of social networking sites also fall into distinct groups:.....................28 Data Sources..12 Users share personal information with a wide range of ‘friends’ .................................................................................28 Research Design...................................

..... MR.....Websites:..... practical experience and examples......... data collection and preparation of this report. First of all I would thank ALMIGHTY GOD who has guided my way towards a bright future without whose consent................. made my tasks very interesting and challenging for me........ I am very thankful to him for investing his precious time to discuss and criticize this study in depth....... He was always full of energy and willing to teach me the concepts about Research with his work......56 Acknowledgement Dear Readers. who indirectly participated in this study by encouraging and supporting me. Regards....... My sincere thanks also go to my family members.. I would not have been able to bring about this task... Ali Dawood who helped me a lot in questioning... Hassam Ali Khan Reg # 2411308017 ....................... It was his dedications in supervising the report that helped me learn practical life matters in a well-defined manner. it also provided me an opportunity to remove any flaws and weaknesses. I believe that this experience has not only added value to my knowledge but has also strengthened the core knowledge of the previous courses of Preston... All this.... and explained the meaning of different concepts and how to think when it comes to problem discussions and theoretical discussions. I would like to express my special gratitude to my adviser...

my friends and my brother who supported me through the whole process. God is my strength and my savior and He is with me every step of the way. who not only supported me but have told me to pull up my socks when I start feeling sorry for myself. who is there for me no matter what and have never judged my actions or my moods and who pray for me every day. I want to also dedicate this research to my Sir MR. Last and certainly not the least. who even supported me when I am in the depths of hopelessness. sadness or anger attacks. to someone who is very special to me. . Ali Dawood who tirelessly supported me.Dedication I would like to dedicate this research to my Parents. there are lots of times when only footsteps can be seen. and yes.

Letter of Authorization
MAY 10, 2012

To Whom so ever It May Concern,

I, the undersigned, I am the Project Instructor in Preston University, Karachi. I have assigned Mr. Hassam Ali Khan Registration # 2411308017, a project topic “ Students perception about social networking sites” as her research work, which is mandatory for the completion of her degree. The student will require various information on the topic from any organization or other sources of data collection. All the data in the report must be appropriate and without any prejudice. It is being requested to the organization(s) to provide him the maximum support, facilitation and help in his research work. If you have any questions regarding the matters mentioned in this letter or any other matter regarding the project, you can contact me at abc@yahoo.com Thanking you

Yours sincerely, Ali dawood Project Instructor

LETTER OF TRANSMITTAL
Ali dawood Final Project Supervisor Preston University, Karachi Dear Sir, With the reference to your authorization, this is the report of about Students perception about social networking sites. This report is a part of my BBA Degree Program. In making this report a worthy one, I have tried my best to gather all relevant information to which I could gain access. I hope that I have attained the expected standard. I have enjoyed working on this report. This mostly included interviews, personal observation, internet search and newspapers. I would like to thank all the people who provided me with their valuable help. I have tried my best to be as much informative as I can. I will be available for any classification of this report, whenever necessary. Yours Truly,

Hassam Ali Khan BBA Program 2411308017

post blog entries for others to read. or workplaces. To protect user privacy. Page 1 . finding golfing. universities. social networks usually have controls that allow users to choose who can view their profile. individual users are encouraged to create profiles containing various information about themselves. colleges. and high schools. social network service usually means an individual-centered service whereas online community services are group-centered.Project Background A social networking sites is an online service. and compile and share lists of contacts. especially in the workplace. events. e. it is most popular online. contact them. Users can often upload pictures of themselves to their profiles. like small rural communities or a neighborhood subdivision. and interests within their individual networks. A social network service essentially consists of a representation of each user (often a profile). user profiles often have a section dedicated to comments from friends and other users. Most often. platform. Social networking sites allow users to share ideas. developing friendships or professional alliances. This is because unlike most high schools. activities. business-to-business marketing. or site that focuses on building and reflecting of social networks or social relations among people. and a variety of additional services. Social networking is the grouping of individuals into specific groups. though in a broader sense. In addition. to gather and share first-hand information and experiences about cooking. such as e-mail and instant messaging. and so on. Although social networking is possible in person.g. Most social network services are web based and provide means for users to interact over the internet. his/her social links. Social networking sites to share some conventional features. Online community services are sometimes considered as a social network service. the internet is filled with millions of individuals who are looking to meet other people. employment. who share interests and/or activities. search for other users with similar interests.. if you will. gardening. add them to their list of contacts.

the social networking reaches the peak as the most successful marketing tool to generate businesses not only in a particular place but all over the world. Nowadays. To find out that how many peoples are trusting social networking sites. To find the effect of angry peoples when social networking sites are not working. Page 2 . To find out that how many friends you have in social networking sites. By using these social media networks you can assure that there would be millions of prospect clients visiting your site since they offer big amount of regular traffic everyday. To determine the effect of peoples who are concerned about their privacy.We want to find in this sites:To determine the impact of how many peoples who use social networking sites. To find the effect of peoples who give information to social networking sites. The reason why social media marketing tool is very important to most of the businessmen today since they offer various links to your site which is for free.

The objective is to create in the mind of the prospect the perception that there is no other product on the market quite like your product. finding employment. Social networking is the grouping of individuals into specific groups. colleges. universities. developing friendships or professional alliances. to gather and share first-hand information and experiences about cooking. golfing. if you will.Executive Summary Successful branding programs are based on the concept of singularity. • To find out that how many friends you have in social networking sites. the internet is filled with millions of individuals who are looking to meet other people. Page 3 . gardening. This is because unlike most high schools. and high schools. Although social networking is possible in person. it is most popular online. . or workplaces. especially in the workplace. • To find the effect of peoples who give information to social networking sites. For this I decided to conduct these vary research and objectives of my research are: • To determine the impact of how many peoples who use social networking sites. 2012. like small rural communities or a neighborhood subdivision. business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift to arrive December 21. The topics and interests are as varied and rich as the story of our world.

communicate with each other and them how peoples are work together. This research is limited to Karachi City only due to various constraints like time available. with a view to developing strategies to help increase low-scope users' level of comfort with online activities and to encourage them to take greater advantage of the Internet. So it can be concluded that for a small extent as measured by the number and type of online activities reported by users. its influence over students perceptions. Scope has been used as a proxy measure for users' comfort level with the Internet. scarcity of resources etc. After conducting research it was found that social networking sites are very effective to every one people use for blogging. Lot of researchers has done extensive research work regarding Social networking. excitement and entertainment. Internet users.So I decided to undertake research on this particular aspect.After studying the whole literature related to social networking I found a gap in the study. • To determine the effect of peoples who are concerned about their privacy. From that it was concluded that mostly people want that instead of spending huge amount of time onto using social networking sites. This gap was whether social networking acts as a source of information . Page 4 .• To find the effect of angry peoples when social networking sites are not working.

Email notification is a popular feature that sends users an email whenever something changes on their profile. basic information. Some social network sites are free. and profile templates. or a connection has an upcoming birthday. social networks serve to illustrate a person's extended connections (their connection's connections). LinkedIn. finding clients. Orkut. private or public.Introduction to the subject Facebook. Such Web sites are called "social networks": Users create a personal profile. People use social networks for finding dates. Every social network provides its users with a profile page that can include a photo. MySpace. Education: Sites such as Classmates and Reunion are about connecting with former classmates. A friend request. Page 5 . selling products or services. It also shows a user's connections. promoting bands or authors. interests and anything related to the site's main purpose. The rest of the features depend on the site's purpose and target audience. and create connections. Think of social networks like "six degrees of separation" gone high tech. design. When users fill their profiles. They also differ in the features offered and pricing. Friendster. The sites vary based on their purpose. Flickr. making new friends. name. So their profiles include schools attended. while others provide a basic account at no cost and charge fees for advanced features. Social networks focus on connecting people and allowing users to meet new people through their connections' own connections. one social network site may ask more personal questions while another asks career-related questions. You've probably heard of at least one of these Web sites especially because some have made the news.

Gaia Online (games and anime). we label them "social network sites. my creative community (screen writers). The service lets members find and invite other members into their personal network (to "friend" them) as well as invite friends of friends A photo sharing capability may also be provided. instant messaging. sites with a business purpose and hybrids that offer a combination of these. Other social network specialty sites include 43 Things (goal achievement). but rather that they enable users to articulate and make visible their social networks. to simply "hang out" together or to increase their circle of acquaintances. While SNSs have implemented a wide variety of technical features. Sermo (physicians). To emphasize this articulated social network as a critical organizing feature of these sites. This can result in connections between individuals that would not otherwise be made. A Web site that provides a virtual community for people interested in a particular subject. they are primarily communicating with people who are already a part of their extended social network. SOCIAL NETWORK SITES: The social networking sites are unique and interesting for specially younger generation. but even that list is far from complete. On many of the large SNSs." There are dating sites. They communicate with each other by making their latest thoughts public in a blog-like format or via e-mail. their backbone consists of visible profiles that display an articulated list of Friends1 who are also users of the system. This list barely scratches the surface of the social network sites available. Globally. rateitall (opinions).reunion. Members create their own online "profile" with biographical data. What makes social network sites unique is not that they allow individuals to meet strangers. Buzznet (music). hundreds of millions have joined one or more social sites such as Facebook. but that is often not the goal. and travbuddy (travel). Wikipedia provides a list of many social networking sites. pictures and any other information they choose to post. Clubpenguin (for kids 4-8 years old). A HISTORY OF SOCIAL NETWORK SITES Page 6 . participants are not necessarily "networking" or looking to meet new people. voice or videoconferencing to selected members. MySpace and LinkedIn. instead. friendship sites. Shelfari (books).

com. Profiles existed on most major dating sites and many community sites.com allowed users to create profiles. SixDegrees. Each of these features existed in some form before SixDegrees.com allow users to list ur friends and create communication in 1998. A tool to help people connect with and send messages to others. list their Friends and. It should be noted that there were also other elements that hinted at Social network websites. Weinreich. This company was the first of its kind. but users could not create profiles or list Friends until years later. Page 7 . and most users were not interested in meeting strangers. most did not have extended networks of friends who were online. it allowed user to list their profiles. (A. Classmates. provide a list of friends and then contact them. surf the Friends lists. SixDegrees was the first to combine these features. of course. Social networking websites may be defined as sites that allow users to build a profile that will be made public within an enclosed system. AIM and ICQ buddy lists supported lists of Friends. Social networking websites have also been created for the purpose of initiating friendships between strangers. Social networking websites also allow users to display some of the other users they communicate with and they allow them to view lists of other members found within the system. The reason for this was that many people using the internet at that time had not formed many social networks hence there was little room for maneuver. the first recognizable social network site launched in 1997. Social networking sites launched in 1997 n SixDegree. While people were already flocking to the Internet.According to the definition above. Ellison B Nicole 2007). beginning in 1998. although those Friends were not visible to others. personal communication 2007. The first hint of social networking websites was through formation of a certain company called Sixdegrees. It should be noted that the main purpose behind creation of a social networking website is to enable persons to avail pre-existing connections.com allowed people to affiliate with their high school or college and surf the network for others who were also affiliated. Early adopters complained that there was little to do after accepting Friend requests.

where students are motivated to make learning an on-going life-long process. the Institute Page 8 . the United Nations Industrial Development Organization. the Journal of Economic Literature. USA and recognized by the Higher Education Commission (HEC). the business community and professional organizations to create responsible corporate leaders of tomorrow. It is supervised by an International Advisory Board of Business Academics from national and international organizations such as the London School of Economics. We are also committed to our stakeholders who include parents. This Institute intends to allow freedom of thought and expression. Our faculty is committed to using the best teaching and training methodologies. PBR is abstracted and indexed by the American Economic Association in the ECONLIT. IOBM publishes Pakistan’s first refereed academic business research quarterly. analytical. The Mission of IOBM is to foster a learning environment. This research is also conducted in open public as the customers who are use social networking sites.INTRODUCTION OF THE ORGANIZATION This research is conducted in many Universities in Karachi. Our aim is to prepare students to excel academically as well as in management skills. We see ourselves as a multidimensional educational institution. Austria. the University of San Diego. Germany. Bochun University. inter-personal and leadership skills. the University of Sussex. and take effective decisions in business and other endeavors of life. There are business institute in Karachi where many students studied such as IOBM (Institute for business management). We believe in pursuing leading-edge research. encourage faculty and students to be independent and creative thinkers. the International Association for Clean Technology. Students learn to function ethically. Iqra university and Bahria University. We are catalysts engaged in the development of innovative ideas.

color or domicile. The IU Family believes that we are on a journey along with knowledge and learning to twist and solve very fabric of problems faced worldwide. the University of Karachi.of Cost and Management Accountants of Pakistan. wisdom and knowledge are the important tools that can drive a nation like Pakistan towards the horizon of success. the Institute of Chartered Accountants of Pakistan. Pakistan Business Review is in its twelfth year of continuous publication.VI of 2000 by having campuses in all 4 provinces of Pakistan To enlighten the future we have a range of undergraduate. As an institute Iqra University understands the importance of roles it has to play." The vision was to consolidate all its efforts to create an education system that would be capable of providing state of the art facilities for quality education to the population of Pakistan with out any prejudice of class. Karachi. The constituent units of the university are spread at Karachi. research and talent on the basis of pure merit and talent. Pakistan Navy with its inherent flair for disciplined training and over 30 years of experience in the field of education had a "vision to help build an educated and prosperous PAKISTAN in the 21st century. Logic. Lahore and Page 9 . placement. Iqra University is honoured to be chartered by the Government of Sindh Wide Sindh Government Ordinance No. Indiana University and The Aga Khan University. V of 2000. Bahria University. graduate and PhD programmes of international sructure in areas like Management sciences. housing and many others. the Applied Economic Research Center. Education and Learning Sciences. transport. the Pakistan Institute of Development Economics. creed. Computer Sciences and Engineering. when BAHRIA UNIVERSITY was established through the Presidential Ordinance No. With all these demanding areas in a healthy environment of learning we offer facilities that promote practical innovation. fully enriched Information Resource Centre. Media Sciences and Fashion Designing. BAHRIA UNIVERSITY today is a multi-campus university with its headquarters at Islamabad. for us it’s our big IU Family where every member is enlightened with education using all facilities such as hi-tech labs. All full time faculty members are on the editorial board and contribute research papers on a regular basis. It’s not just an institute. To become such a workforce Iqra University believes in promoting innovation. This vision became a reality on 7 Feb 2000.

Islamabad. Page 10 . two new campuses for management and computer sciences have been constructed at Islamabad and Karachi. business class. and with the generous support of the Navy. These beautiful buildings are custom built with state of the art facilities. The University is planned to run on self-financing basis without depending heavily on the Government funds. high tech computer/electronic laboratories and well stocked libraries with free Internet access. Gulshan. Bahria Institutes of Management and Computer Sciences at Karachi and Islamabad. well suited to the needs of modern teaching facilities in Psychology. The faculties of Earth & Environment Sciences and Economics are also established within the premises of these two institutes at Islamabad and Karachi respectively. A disciplined and peaceful academic environment is maintained at these campuses to facilitate learning and timely completion of degree programs. The institute of Professional Psychology is located in a renovated premises at PNS Shifa Karachi. And some of the research I conduct from Defence. the Institute of Earth and Environmental Sciences at Islamabad. PN War College Lahore. middle class lived so its easy for me to conduct research from these areas. These are those society where elite class. North Nazimabad and Mohammed Ali Society. the Institute of Professional Psychology at PNS SHIFA Karachi and Bahria Colleges at Karachi and Islamabad. These include the Pakistan Naval Academy Karachi. Through its' own resources.

often by posting photos and customising their profiles. in particular making personal details available online. Faithfulls – (many) people who typically used social networking sites to rekindle old friendships.Attitudes and behaviors towards social networking sites: Social networkers fall into distinct groups : Social networkers differ in their attitudes to social networking sites and in their behaviour while using them. and be entertained. These are as follows: • Alpha Socialisers (a minority) – people who used sites in intense short bursts to flirt. Attention Seekers – (some) people who craved attention and comments from others. these groups are based on their reasons for not using social networking sites: • Concerned about safety – people concerned about safety online. Followers – (many) people who joined sites to keep up with what their peers were doing. Ofcom’s qualitative research indicates that site users tend to fall into five distinct groups based on their behaviours and attitudes. Technically inexperienced – people who lack confidence in using the internet and computers. • Page 11 . • • • • Non-users of social networking sites also fall into distinct groups: Non-users also appear to fall into distinct groups. often from school or university. Functionals – (a minority) people who tended to be single-minded in using sites for a particular purpose. meet new people.

Therefore the term can include people who the user has never actually met or spoken to. These details include religion. sexuality and date of birth that in the offline world a person might only share only with close friends. social networking sites stretch the traditional meaning of ‘friends’ to mean anyone with whom a user has an online connection. Unlike offline (or ‘real world’) friendship. even though it is not compulsory to provide this. Users also enjoy customising their profiles. posting photos. political views. watching video content. and in some circumstances. Building a profile in this way enables users to efficiently develop a wide online social network by making the most of the communications opportunities that social networking offers. Users share personal information with a wide range of ‘friends’ Although contact lists on sites talk about ’friends’. collecting a list of their friends and using this list of friends to browse others’ profiles. Profiles often contain very detailed information about the user. The public display of friend lists means that users often share their personal details online with people they may not know at all well. U sers derive significant enjoyment from the process of building a social network.• Intellectual rejecters – people who have no interest in social networking sites and see them as a waste of time. playing online games. Page 12 . How people use social networking sites? Users create well-developed profiles as the basis of their online presence The qualitative research confirmed the importance of a well-developed profile to people’s use of these sites. experimenting with aspects of their personalities. online friendships and connections are also displayed in a public and visible way via friend lists.

and LinkedIn. Dec 7 at 08:48AM) My term project for BIT330. MySpace. I researched the Social Networking Industry.LITERATURE REVIEW By jenstan (Sun. Facebook. for the timeline of current events. especially to compare who is coming out with new technologies Page 13 . EXECUTIVE SUMMARY: First of all. I figured this would be most useful. the social networking is very big so I focused on the three main players. My Wikidot site gives insight to an analyst in the industry on about how to go about finding information on social networking.

one day when I checked my RSS feed there was about 20 results related to a priest being prosecuted for something on MySpace." I could include in the search query to not include some key words (which I did in some cases such as [-friends] and [-romance]). I never thought to put [-priest] in any of my queries. most of my other resources and search tools focus just on the industry in general. You want to point out the good things about your site so that I don't overlook them. as I talked about previously. The point of this blog entry is to make it easier for me to grade your assignment. By the end of Tuesday 12/9. Therefore. Websites on social networking I found to be the most useful. as well as new social networking websites. For example. there aren't many sites just devoted to just social networking. I had to use some with broader topics such as social software. which were still a lot of times more useful than other searches. I will use it as a guide while grading your project. For most of the different Search Tools. This is not because I didn't spend a large amount of time looking into others.and staying on top of the industry. For example. I would like a short blog entry (it would be approximately one page if printed) on this class site that basically summaries this information (and covers those things that you would have liked to have covered if you had been given more time). It was impossible to weed out all of the aspects of social networking that were not business and technological related. A lot of the search tools were hard to navigate through to just find technological information. but there is no way to predict everything. Point out those parts that took particular effort on your part or that you think are deserving of special attention (for some reason) on my part. This entry won't be graded per se. However. Many of the searches also included criminal reports and news stories such as "Facebook Group Creator detained by Croatian Police" or "Court Rejects appeal over student-teacher drunk MySpace Pics. some of the things I looked for were new updates and applications added to social networking websites. However. I didn't evaluate many different ones under them. Page 14 . its just that my topic was not very easy to find information on.

Asked whether they thought that employees’ activity on social networking sites endanger corporate security. “A typical method of attack is for hackers to compromise accounts by stealing usernames and passwords – often using phishing or spyware – and then. 2009 at 6:35 am · Filed under Security. With good reason. Basically. use this profile to send spam or malicious links to the victims’ online friends and colleagues. According to the report.Check the information that your organisation and staff share online – if sensitive business data is being shared. as popular sites like Facebook. banning all access).Consider filtering access to certain social networking sites at specific times – this can be easily set by user groups or time periods for example . while 21% have been the victim of targeted phishing or malware attacks.by Celine Roque June 8. MySpace. evaluate the situation and act as appropriate . They argue that whatever barriers you install. social networks It’s well known that many employees have taken their social networking addiction to their offices. employees will find a way to open up holes. Sophos conducted an online poll among system administrators last February. in turn compromising security all the more. Sophos doesn’t believe in imposing total lock downs (that is. two-thirds (66%) of them agreed this is a serious threat. different media.0 security settings regularly – users should only be sharing workPage 15 . LinkedIn and Twitter seem to be the new favorite target for hackers. IT departments are quickly realizing that security is also an important issue. Instead.Educate your workforce about online risks – make sure all employees are aware of the impact that their actions could have on the corporate network . Sophos is recommending the following strategies: . it’s the same tricks.Review your Web 2. with 709 respondents from various companies. While loss in productivity is the biggest concern resulting from this trend. A third of the respondents said they have been spammed on social networking sites.” Despite the dangers.

How will employees understand and cooperate with policies when even the enforcers aren’t sure why they’re doing what they’re doing? Page 16 . Just following orders? Then that’s a glaring communications breakdown. spam and phishing content It’s interesting to note that in the survey.Ensure that you have a solution in place that can proactively scan all websites for malware. 7% of system administrators who limit access to social networking sites admitted to doing so without knowing why.related information with trusted parties .

Thе page rank of a website also depends on the quality of backlinks and linking with such social networking sites can offer you with such type of benefit. it is hard to get visibility and the amount of traffic. сrеаtе relationships. professions and businesses with each other on a common and shared platform. Social networking is a good way to achieve thіѕ. In order to get benefit of social networking in SEO Services it is essential that you become part of these social networking websites. share and distribute their іdеаѕ.THEORETICAL OVERVIEW: ARTICLE: Article by Rajeev Guglani One of the methods to increase traffic to websites is by building backlinks. Thіѕ also becomes the source of your backlinks. Whеn your social network grows. tastes. Thіѕ is also considered as an effective internet marketing technique. Social networking is a nice way to achieve this objective. Yου can publish good and effective articles in social networking sites after selecting some good and relevant topic related with the theme of your website. background. Whеn a website or a blog is сrеаtеd. Thus becomes a chain and you keep on getting more and more Page 17 . Whаt are social networking sites in SEO Services ? Thеѕе sites are regular sites that allow people and organization to discuss. Thеіr membership will build a good network for уου. hobbies and even career aspects. Once you have сrеаtеd your οwn website or blog it is hard to give it visibility and attracting increasing amount of traffic. make friends. it can even benefit to your business and profession. Thіѕ has also become possible through social network marketing which is the prime factor to increase backlinks to your website. аblе to make them a part of their social network and even promote your product or services. Thеѕе are the places where you can meet with other people and enhance your circle.

nddw. Fienberg. Pittsburgh. Hе is working for NDDW. Carnegie Mellon University. Internet Marketing. Rajeev Guglani writes articles for SEO. 2009) Abstract Information about an individual's place and date of birth can be exploited to predict his or her Social Security number (SSN). Alessandro Acquistic and 2. PA 15213 2. Fοr Website Promotion. SEO Services India visit www.Hе has vast exposure in writing for Web Promotions. 2009 (received for review January 18. PA.nddw. relevant and specific work and business contacts аlѕο. Carnegie Mellon University. we observed a correlation between individuals' SSNs and their birth data and found that for younger cohorts the correlation allows statistical inference of private SSNs. Hе has vast exposure in writing for Web Promotions. Ralph Gross Author Affiliations 1. May 5.Hе is working for NDDW.com Abουt the Author Rajeev Guglani writes articles for SEO.com ARTICLE: Predicting Social Security numbers from public data : 1. then it becomes beneficial by giving you gοοd.invitations. Our results highlight the unexpected privacy consequences of the Page 18 . such as data brokers or profiles on social networking sites. Fοr Website Promotion. In the long rυn when your network grows to a good level. The inferences are made possible by the public availability of the Social Security Administration's Death Master File and the widespread accessibility of personal information from multiple sources. Communicated by Stephen E. SEO Services India visit www.Internet Marketing. Pittsburgh. Using only publicly available information.

consumer perception theory is used by marketers when designing a campaign for a product or brand. A brand is oftentimes associated with an image. Several factors can influence our perception. and influence the consumers to choose the product over similar products simply because of its associations. For example. Usually. Repositioning or Depositioning o Positioning is the process whereby marketers attempt to build a brand. perception is our ability to make some kind of sense of reality from the external sensory stimuli to which we are exposed. Additionally. However. repeated exposure to one kind of stimuli can either make us oversensitive or desensitized to it. Perception o In general psychological terms. Marketers actively try to create an image which is both recognizable and Page 19 . Consumer Perception Theory: Consumer perception theory is any attempt to understand how a consumer's perception of a product or service influences their behavior. causing it to change in certain ways. Positioning. or a brand name. a set of expectations or recognizable logo. Branding o A brand. The goal of a brand is to set a product or service apart from others of its kind. Those who study consumer perception try to understand why consumers make the decisions they do. is the attempt to impose some kind of identifying feature on a product or service so that it is easily recognized by the general public. and how to influence these decisions. the amount of attention we focus on something can cause a change in our perception of it.complex interactions among multiple data sources in modern information economies and quantify privacy risks associated with information revelation in public forums. some people study consumer perception in order to understand psychology in a much more general sense.

Depositioning is the practice of trying to devalue alternative. More formally. anthropology and economics. It blends elements from psychology. in terms of the actual financial gain it wins them. Repositioning is the process of altering this image. Value and Quality o Value refers to the perceptions a consumer has of a product's benefits when weighed against its cost. what they buy. It attempts to understand the buyer decision-making Page 20 .appeals to a certain group of people or target market. when they buy and why they buy. and may be taken into account when measuring the value of a product or service. Understanding Consumer Behavior: Consumer behavior is the study of how people buy. sociopsychology. Value can be measured both qualitatively--the emotional or psychological pleasure a consumer derives from a product or service--and quantitatively. Quality can be related to value. competing brands in the perceptions of a shared target market. or else conforms to a set of measurable standards. it refers to the way in which a product or service relates to its competitors. sociology. usually in order to influence a larger target market and thereby influence the behavior of a greater number of consumers.

The psychology of how the consumer is influenced by his or her environment (e.. and society in general. informal group and Referent Group. reference groups. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer. Religion. reason. culture.g. friends. It also tries to assess influences on the consumer from groups such as family. This is mostly because it really is for the people.. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. Culture. The behavior of consumers while shopping or making other marketing decisions. and what it can do for you. both individually and in groups. Everything about it lies on the advantages and disadvantages of social networking. The Advantages and Disadvantages of Social Networking: Social networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people. and select between different alternatives (e. and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. family. The study and knowledge of consumer behavior helps firms and organizations to improve their marketing strategies and product offerings. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed. signs. psychographics. media). brands. Page 21 .process. products). feel. Following are the important issues that have significant influence on consumer's psyche and their ability to take decisions: • The psychology of how consumers think. It studies characteristics of individual consumers such as demographics. • • • • • • Understanding these issues helps us adapt our strategies by taking the consumer into consideration. Their Age. and behavioral variables in an attempt to understand people's wants.g. Income.

Despite having to do a bit of work. DISADVANTAGES: Lack of Anonymity You are putting out information about your name. If you want to fine tune your business. While personal use is rather simple for anyone. These connections are definitely valuable in the long run. There is potential in such a common situation. Connections You are friends with people who have other friends. it's cheaper to use online social networking for both personal and business use because most of it is usually free. It lets you learn about their likes and dislikes. gender.ADVANTAGES: Low Costs Definitely. you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services. As long as you don't pursue them too aggressively. you can scout out potential customers and target markets with just a few clicks and keystrokes. adding a boost to your usual advertisements and promotional strategies. which is tremendous. you will do well here. By using a social networking site. As long as you give as well as you recieve. and so on. Builds Credibility You definitely can gain the customers' confidence if you can connect to them on both a personal and professional level. In a social networking site. then this is the way to go. Most people would say Page 22 . the business functions are underestimated by many. location. age. and many other types of information that you may not want to let others know. then they will most likely stick with you. whether on a budget or not.

The key to social networking is that it is supposed to be fun. that it would just be a waste of time for you. but those of this type of networking shouldn't really be that much of a concern regarding your safety. For them. Once you understand the advantages and disadvantages of social networking. "the sites most likely to suffer from issues are the most popular ones. whether you are just doing it for kicks or clicking around for business purposes. Nothing is without a blemish. Privacy and Security Issues in Social Networking: When it comes to privacy and security issues on social networks." Graham Cluley. Privacy issues. You can take advantage of the Internet phenomenon that continues up to this day. As long as you go along without making big mistakes. That should be reasonable enough for anyone. but there are those people who don't see the point. While many sites apply certain measures to keep any of these cases of harassment. then some can find ways to do you in. But security issues and privacy issues are entirely two different beasts. then it is all good. Scams and Harassment There is a potential for failure of security in both personal and business context. then you can cruise through without fail. those involving the unwarranted access of private information. A security issue occurs when a hacker gains unauthorized access to a site's protected coding or written language. Chief Technology Officer at UK tech security firm Sophos says. Someone can gain access to confidential information by simply watching you type your password. online scams. don't necessarily have to involve security breaches. As long as people can know who you exactly are. Time Consuming If this is not your kind of thing. it can be a disadvantage. and identity theft to an absolute minimum. but no one can be certain at any given time. you still may never know. Now there is something to really think about. cyberstalking. But both types of breaches are often intertwined on Page 23 .be careful.

A colossal inconvenience. as well as the amount of information they're willing to share. photos. In the end. But the potential harm to an individual user really boils down to how much a user engages in a social networking site.social networks.messages. In other words. Security lapses on social networks don't necessarily involve the exploitation of a user's private information. -. The Facebook user with 900 friends and 60 group memberships is a lot more likely to be harmed by a breach than someone who barely uses the site. naturally. candidate at Berkeley. but nobody's identity was stolen and no private information was leaked. especially since anyone who breaches a site's security network opens the door to easy access to private information belonging to any user. open platform applications. made small headlines last year when she exposed a potentially devastating hole in the framework of Facebook's Page 24 . • Features that invite user participation -.are often the avenues used to gain access to private information. a Ph. invitations.D. especially in the case of Facebook. REASONS: • The reason social network security and privacy lapses exist results simply from the astronomical amounts of information the sites process each and every day that end up making it that much easier to exploit a single flaw in the system. the problem galvanized the MySpace team to roll up their sleeves and seriously tighten the site's security. • Adrienne Felt. etc.

noting that now "there are marketing businesses built on top of the idea that third parties can get access to data on Facebook.) than needed to run the app. Objectives of study The objectives of the study are as follows:  To determine the impact of how many peoples who use social networking sites. That means if a nefarious application developer wanted to sell the personal info of people who used his app to advertising companies." The problems plaguing social network security and privacy issues." Felt agrees. interests. Page 25 . Facebook changed the wording of the user agreement a little bit. Facebook. etc." ." says Evans. With the growth of social networks. he or she could. • Felt and her co-researchers found that third-party platform applications for Facebook gave developers access to far more information (addresses. but nothing technically to solve the problem. pictures.third-party application programming interface (API) which allows for easy theft of private information. and unfortunately the flaw renders the system almost indefensible. increased privacy settings don't always guarantee privacy.  To find the effect of peoples who give information to social networking sites. it's becoming harder to effectively monitor and protect site users and their activity because the tasks of security programmers becomes increasingly spread out. This potential privacy breach is actually built into the systematic framework of Facebook. can only be resolved if users take a more careful approach to what they share and how much. for now. "The question for social networks is resolving the difference between mistakes in implementation and what the design of the application platform is intended to allow.

 To find out that how many friends you have in social networking sites. Youtube and more has Page 26 .  To find the effect of angry peoples when social networking sites are not working. Social networks such like Twitter.  To determine the effect of peoples who are concerned about their privacy. Facebook.  To find out that how many peoples are trusting social networking sites. SIGNIFICANCE OF THE STUDY Most of the big and reputable companies are hiring credible agencies just to handle on their business.

communicate with each other and them how peoples are work together. with a view to developing strategies to help increase low-scope users' level of comfort with online activities and to encourage them to take greater advantage of the Internet. The focus of this study is on the scope of Internet usage. Additionally. Scope has been used as a proxy measure for users' comfort level with the Internet. social media sites also are like your word of mouth which people will mostly believe compared to the traditional advertising. Scope can be measured by simply counting the number of online activities in which each Internet user participates and the impacts of Internet usage by examining time spent online and their frequency and intensity of use when exploring characteristics associated with use of government Page 27 . the social networking reaches the peak as the most successful marketing tool to generate businesses not only in a particular place but all over the world. These social media marketing sites have been visited over five million visitors everyday and because of that they have been considered as the important factors in the online marketing strategies. and to receive the economic and social benefits attributed to participation in the Information Economy. By using these social media networks you can assure that there would be millions of prospect clients visiting your site since they offer big amount of regular traffic everyday. Social media sites are free for you use whereas using the conventional methods would spend you thousands of dollars. Such outcomes are important in developing a population of Internet users that have the skills needed to make the most of the Internet. as measured by the number and type of online activities reported by users. Nowadays. The reason why social media marketing tool is very important to most of the businessmen today since they offer various links to your site which is for free. SCOPE OF THE STUDY This study can prove that social networking sites are very effective to every one people use for blogging. Internet users. In order for you to have a credible impression to the users you as a business entrepreneur should familiarize and know better the methods and usage of social media sites. The social media sites that you are going to use for your marketing would generate you various topics which in return generate interchange to your site.been widely used by most of the business men today.

A higher proportion of people with only a high school education participate in online games than of those with more education. The researcher interference will be moderate in nature. After going through various sources like magazines. it is not surprising that fewer people with no postsecondary education are engaged in educational activities.online services. newspapers. Another point of interest in the age breakdown is the participation in online games. Research Methodology Research Design This research is conducted through various surveys in universities and in public places in Pakistan. As online education activities are often at a tertiary level. Questionnaire was the basic mean of collecting the necessary data . So I decided to work on this particular aspect. websites I found that lot of research work has undertaken by researcher regarding impact of celebrity endorsement. But there was a gap in the research regarding whether celebrity endorsement act as a source of brand-building. The type of investigation will be casual. The study setting Page 28 . All these things are important for those students and other peoples who use internet daily and they know how to use properly. but the opposite is true of online transactions. but the fact that seniors are playing games in large numbers indicates an interest in the Internet for purposes beyond basic communication and search activities. Internet users reveals differences in participation in online transactions and in games. There are minimal differences between the two groups with respect to downloading. So there is a need to discover this fact. The purpose of my research will be descriptive. Seniors are likely to have more time to play games than their counterparts in the 25-64 age groups.

Random sample consists of 3 universities and 4 areas of Karachi Pakistan which were visited by the researchers in order to collect the necessary data. The main target for choosing these universities and areas were based on the their level of occupation experience and the number of customers they have. and thus happen to be original in character. business. Based upon the research random samples of universities and areas were chosen from a extensive variety of universities and areas. A close ended questionnaire was given to collect the data. The time horizon will be cross sectional. I will be using the structured questioners. it becomes necessary to collect data that are appropriate. Sample and Data Collection This research is based on the survey taken on several universities and other areas of Karachi Pakistan. The researcher can collect data either through primary source or secondary source. published data etc. Data Sources In dealing with any real life problem it is often found that data at hand are inadequate. and hence. Page 29 . Secondary data: These are those which have already been collected by someone else and which have already been passed through the statistical process. The units of analysis are individuals. Primary data: These are those data which are collected afresh and for the first time. middle of social class. every person was chosen coincidentally irrespective of their social classes but randomly the data collection was done on all the social classes that exist. In the data collection from the public. also the areas were chosen based on their level of high population consisting of elite. I will collect it from the sources like internet.will be non-contrived & it will be a field experiment.

• Like Twitter is a micro blogging service where you are primarily answering the question. It is helpful to work on a SWOT analysis of social networking services. blogs. there are other sites which are more focussed. We use more time to enjoy this service to express our opinion. • This is an example of a generic social networking site. "What are you doing?" When you post updates you are doing what is called tweeting and each of your updates/posts are referred to as tweets . • Another example is that of medical social networking sites which link up health practitioners or link up patients. SWOT Analysis for Social Networking Services It is great time to talk about SWOT.Before SWOT analysis of Social Networking Service. This allows users to post details about themselves. I think we need to understand the definition of social networking and list of Social Networking Wesites. for example sites which allows classmates from school or university to keep in contact with each other. instant messaging and podcasts .which are limited to 140 characters. experience. add friends and send messages to those friends but don’t cross the limits and don’t any sort of things who hurt anybody. • A good example of a social networking Web site is Facebook . • Typical technologies that are used in social networking include Wikis. for social Networking Services. Page 30 .Limitations • This research is based on the what effects on sites when peoples use and how internet service provider provide their services. • The use of Internet technologies to link together users of the Internet who have common interests.

friends and family.  Because Social media is for everyone.  It leverages to reach more and more people with less effort to spread the words. this means that companies have to adapt effectively and promptly. Page 31 . To ensure you get the best out of social networking service as a channel.Strengths:  Social sites provide better ways to keep in touch with our classmates. these efforts should handled by individuals who MUST understand the company. Opportunities:  Your efforts in Social media. This opens the doors to building new relationships but also to valuable feedback.  Because the channel is in continuous change and improvement. together with the effort of your following may mean that your audiences become your best sales people.  Creating your network of contacts goes beyond geographical and cultural differences as you get to know and meet people. sooner or later you’ll come across people you never though of as your client.  Weaknesses:  It is very personal.  Procuring information on a specific subject is faster and easier.

YOU TUBE: Page 32 .Threats:  You can sometimes forget that the whole world can see your information.  Identity theft and fraud are two bothersome concerns that have come out of social networking sites. MARKET SHARE 2011: The latest social networking data from US is in and we have updated our social networking market share data with April 2011 results from Experian Hitwise. name. phone number. As of this post 50. Facebook achieved another milestone. it now has 50 percent of US population as active members. This might be your address. FACEBOOK: Facebook is slightly up but for the last four months it has been pretty stable around 64% mark. Not online population… everybody. age.09% US population is active on Facebook.

TWITTER: Twitter is stable with 1. Page 33 .1 percent.94% of market share of visits. moving up 0. Google has notoriously failed at its attempts to create a social networking site that would rival Facebook. MY SPACE: Still on the third place is the one time ruler of social networking sites MySpace with 1.40 to 0. The rate of decline is slowing slightly as there’s not much to lose anymore.37 percent. LINKEDIN: Last week we saw LinkedIn’s initial public offering moving up.4 percentage points to 19.up.YouTube has gained the most. A lot of LinkedIn’s growth comes from outside US as the market share of visits in US for April 2011 was slightly down from 0. up .19 percent of market share. I expected it to drop below Twitter and Yahoo! Answers in April but just not yet.

I believe a good set for your average user might be Facebook. Every month in the chart lists the top 10 sites of that time by the market share of visits. 47% Facebook 13% Linked in 10% Bebo HIGHLIGHTS FOR NEW DATA MARCH 2011: Page 34 30% Orkut . Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.The chart shows that most people use one dominant social networking site and use some specialist site on the side. It’s just too time consuming to be fully active on several social networking sites. The gaps in the the lines mean that the site wasn’t in the top 10 at that time. YouTube and maybe on additional site like LinkedIn or Yahoo! Answers.

10 percent. „business people“.25 to 0.16 percent.36 percent in five months. I believe a good set for your average user might be Facebook. Page 35 .The new data for March 2011 is in and here are the highlights: • Facebook has reached a plateau. The low numbers are due to its niche nature. LinkedIn is growing rapidly from 0. YouTube and maybe on additional site like LinkedIn.92 to 1. It’s just too time consuming to be fully active on several social networking sites. YouTube is moving slowly upwards at around 20 percent of market share. Twitter has been gaining market share in the last thee months moving from 0. • • • Another site that has moved up considerably in the last six months is Yahoo! Answers at 1. moving sidewise at about two thirds of market share (64.4 percent left from its once dominant market share.15%). MySpace is continues its decline to obscurity with only 1. Hypothesis  Ho1: There is no relationship between peoples and social networking sites. The chart shows that most people use one dominant social networking site and use some specialist site on the side.

 Ha4: There is a relationship between irritated peoples and social networking sites not working  Ho5: There is no relationship between privacy and social networking sites. Ha1: There is a relationship between peoples and social networking sites. Ha5: There is a relationship between privacy and social networking sites  Ho6: There is no relationship between trust and social networking sites  Ha6: There is a relationship between trust and social networking sites STATISTICAL ANALYSIS TEST OF HYPOTHESIS-I Page 36 .  Ha2: There is a relationship between peoples and information in social networking sites.  Ho4: There is no relationship between irritated peoples and social networking sites not working.  Ha3: There is a relationship between you and your friends in social networking sites.  Ho2: There is no relationship between peoples and information in social networking sites.  Ho3: There is no relationship between you and your friends in social networking sites.

Page 37 .Q:Which of the following (if any) social networking sites are you a member of? 10% Bebo 10 % My Space 20% LinkedIn 40% Facebook 20%Orkut Q. Roughly how long have you been using Social networking sites? • Ho1: There is no relationship between peoples and social networking sites. Ha1: There is a relationship between peoples and social networking sites.

05.3 -1.7 -1.4000 Deviation 13.00 63. 4 peoples use linked in.3 3.00 Test Statistics Social Chi-Square df Asymp. 3 people use orkut. It is observed that 8 people use facebook. N Social 20 Mean 4.400a 5 . Here the Alternative hypothesis is accepted.3 3. So the standard deviation is found at 13.3 ANALYSIS: The total sum of peoples is 20.Descriptive Statistics Std.3 3.86172 Minimum Maximum . Page 38 .094 Social Observed N Expected N Residual facebook orkut linked in bebo my space Total 8 3 4 2 3 20 3.86172 and the significance is found at . 9.3 3. Sig.3 .094 that’s mean significance is greater than the constant tabulated value of 0.7 -.3 4. 2 peoples use bebo and 3 peoples use my space.

Ha2: There is a relationship between peoples and information in social networking sites. Do you use social networks to interact with new people you do not know? Q. Please indicate what information you indicate on your Social networking sites? • Ho2: There is no relationship between peoples and information in social networking sites.RESULT: It is observed that mostly peoples like to use facebook as compare to other social networking site because facebook are very common in young generation as well as old peoples also. TEST OF HYPOTHESIS-II Q.4000 Deviation .50262 Minimum Maximum .00 1.00 Page 39 . Descriptive Statistics Std. N interact 20 Mean .

Ha3: There is a relationship between you and your friends in social networking sites.00 Test Prop. Page 40 . So the standard deviation found is at . 12 of them said they act together with the peoples.05.Binomial Test Observed Category interact Group 1 yes Group 2 no Total N 12 8 20 Prop. .60 .40 1. Roughly how many friends in total do you have in all your Social networking sites? • Ho3: There is a relationship between you and your friends in social networking sites.50 Exact Sig. TEST OF HYPOTHESIS-III Q. 8 of them said no. . (2tailed) . RESULT: The alternative are accepted in this test this result show as how we people interact with other peoples and they are interested to know about other lifes.50262. Significance is .503 ANALYSIS: It is observed that people who selected the yes option. so the alternate hypothesis is accepted.503 which is greater than the constant value of tabulated value of 0.

7 -1.467.3 .63755 Minimum Maximum .05 the assumption sig. N friends 20 Mean 3. is 0. The level of significance is 0.63755 so the alternative of hypothesis is accepted Page 41 .3 -.00 friends Observed N Expected N Residual 0-10 2 11-30 31-60 61-100 101+ Total 7 5 4 2 20 Chi-Square df Asymp.467 ANALYSIS: It is observed that 7 peoples which around age 11-30 are the friends in social sites mostly.00 5.3 -2. Sig.0500 Deviation 1. 3.600a 5 .7 .3 3.3 3. The standard deviation is 1.3 3.3 Test Statistics friends 4.Descriptive Statistics Std.3 3.

RESULT: The survey which is conducted by researcher is mostly peoples have friends in social networking but the age around is about 11-30 because the youngster preferred to friendship with these type of age people. Do you become frustrated or angry when a social networking site goes down or is unavailable? • Ho4: There is no relationship between irritated peoples and social networking sites not working. TEST OF HYPOTHESIS-IV Q. Ha4: There is a relationship between irritated peoples and social networking sites not working Page 42 .

.37 .359 which is greater than the constant value of tabulated value of 0. (2tailed) .63 1.05.00 1. 7 of them said they interact with the peoples. Significance is . TEST OF HYPOTHESIS-V Q. how active are you in safeguarding (protecting) the following information submitted by you on social networking sites? Page 43 .00 Binomial Test Observed Category unavailable Group 1 yes Group 2 no Total N 7 12 19 Prop.00 Test Prop. In general. 12 of them said no.49559 .49559 . so the alternate hypothesis is accepted RESULT: the alternative are accepted because in this many peoples some time didn’t cooperate with the peoples and are not interested to inter fair in their life’s. In general.50 Exact Sig.6316 . So the standard deviation found is at. . how concerned are you about the privacy of the following information you submit on Social networking sites? Q.359 ANALYSIS: It is observed that people who selected the yes option.Descriptive Statistics unavailable 19 .

00 Test Statistics privacy Chi-Square df Asymp.00 3. Page 44 .0 ANALYSIS: The level of significance is 0.03110 the asymp sig.0 5.0 -2. Sig.0 2.0 .659 privacy Observed N Expected N Residual not at all a little some what highly Total 3 5 7 5 20 5. 1.0 5. N privacy 20 Mean 1.Descriptive Statistics Std.659 and its observed that people are concerned about their privacy and some time hidden everything from other people which they don’t know.0 5.600a 3 .03110 Minimum Maximum .05 and the standard deviation is 1. is 0.7000 Deviation 1.0 .

TEST OF HYPOTHESIS VI Descriptive Statistics Std. .00 Binomial Test Observed Category trust Group 1 yes Group 2 no Total N 17 3 20 Prop. So the null hypotheses are accepted.1500 Deviation . (2tailed) . N trust 20 Mean . .15 1.003 ANALYSIS: It is observed that mostly people are trust on social networking sites for use them for their networking and want to communicate with their colleagues. Page 45 .36635. the exact sig is 0.05 and the standar deviation is 0.003.00 Test Prop.RESULT: The survey is conducted and we know that most of the people are concerned about their privacy and they show everything to their friends not everyone. The level of significance is 0.00 1.50 Exact Sig.85 .36635 Minimum Maximum .

Page 46 .  FINDINGS:  It is observed that mostly peoples like to use facebook as compare to other social networking site because facebook are very common in young generation as well as old peoples also.  The survey which is conducted by researcher is mostly peoples have friends in social networking but the age around is about 11-30 because the youngster preferred to friendship with these type of age people.RESULT: The survey was conducted and we know that people use social networking sites because of trust they nobody harm their in these site the generation know about this.  The alternative are accepted in this test this result show as how we people interact with other peoples and they are interested to know about other lives.

 The alternative are accepted because in this many peoples some time didn’t cooperate with the peoples and are not interested to inter fair in their life’s.  The survey is conducted and we know that most of the people are concerned about their privacy and they show everything to their friends not everyone.  The survey was conducted and we know that people use social networking sites because of trust they nobody harm their in these site the generation know about this. Page 47 .

Your answers will help me in my research activity. The objective of this research is to analyze the student perception about social networking sites. 1.QUESTIONNAIRE I am conducting a research which is a part of my Project. Name: _________________ Email address: ______________ Gender: Male/Female Age: • 13-19 • 20-30 • 30-40 • 40-50 • 50 and Above Occupation: • Students • Housewife • Service Business Others (Please Specify) _________ Note: Please tick(√) the following answers as per your preferences. Which of the following (if any) social networking sites are you a member of?  Facebook  Orkut  Linked In Page 48 .

Do you use social networks to interact with new people you do not know?  Yes  No 4. Please indicate what information you indicate on your Social networking sites?  Email Address  Mobile phone numbers  Photographs of others  Political views Page 49 . Bebo  My Space 2. Roughly how long have you been using Social networking sites?  Daily  Twice a month  1-6 months  1-2years  3 years+ 3.

Do you become frustrated or angry when a social networking site goes down or is unavailable?  Yes Page 50 . Relationship  Sexual orientation  Real name 5. How many social networking sites communities/ groups are you a member of?  1-5  10-20  31+ 7. Roughly how many friends in total do you have in all your Social networking sites?  0-10  11-30  31-60  61-100  101+ 6.

how active are you in safeguarding(protecting) the following information submitted by you on social networking sites? Not at all Dating history Financial information Gossip between friends Intimate secrets     A little     Some what     Highly     Page 51 . In general . No PRIVACY WITHIN SOCIAL NETWORKING SITES 8. In general. how concerned are you about the privacy of the following information you submit on Social networking sites? Not at all Dating history Financial information Gossip between friends Intimate secrets Religious/Political beliefs      A little      Some what      Highly      9.

Religious/Political beliefs     10. Do you trust information you obtain via social networking websites?  Yes  Yes if it comes from my friends/connections  Yes if comes from professional communities  Yes if it comes from company official profiles/pages  No. I’m always critical to such kind of information and check other sources THANKYOU Page 52 .

But the payoff matches the effort: a good friend is invaluable. It is observed that 8 people use facebook. 2 peoples use bebo and 3 peoples use my space. In table 3 Making friends in the real world can be hard. is central to understanding the dynamics of the relations between social actors. In table 1 the Social Networking site is a revolutionary idea with a very bright future with further scope for advancements. The total sum of peoples is 20. countries. You can find people with similar interests as you and get to know them better. vulnerability and. the word "friend" is a lot less meaningful. 3 people use orkut. In table 2 the study of social interactions. conflicting loyalties. 4 peoples use linked in. Until you have a chance to build a Page 53 . or social networks. sometimes. associations. intimacy. reconnect with old friends or acquaintances. companies. it includes your most casual of virtual acquaintances.Conclusion Online social networking offers people great convenience for social networking. even if they are in a different country without having to worry about an enormous phone bill or going over the restricted minutes on a phone card. You need to overcome issues of trust. Social actor as used here can refer to individuals. etc. In the world of online social networks. meet new people. as well as their behaviour and performance. and even conduct business with the click of a few buttons. It allows people to keep in touch with friends.

"There is one thing which is stronger than all the armies of this world. the aggregation of large amounts of attributive information on SNS profiles poses new privacy risks. Users disclose identity-relevant information via their profile to others. In table 5 Social Network Sites (SNS) are websites that allow users to upload information to a public profile. However." Victor Hugo Page 54 . directly referring to a person. Members of both sites reported similar levels of privacy concern. Facebook and MySpace. describing attributes to the data subject. This information is either referential. And when they are not working people get frustrated. and browse the profiles of other users of the SNS. along with willingness to share information and develop new relationships. An online survey of two popular social networking sites.a. Although most laws and regulations restrict the access to referential information. In table 4 A social networking website is a place located on the Internet that generates a huge quantity of un useful and duplicated content and has a good chance to affect people's relationships with others. The websites have membership rules and community standards. compared perceptions of trust and privacy concern. "buddies" or "contacts". attributive information is not protected as such. your interaction with your online friends (a.certain level of trust with them. and that is an idea whose time has come. respect and affection.k. create a list of online friends. In table 6 It is not well understood how privacy concern and trust influence social interactions within social networking sites. or attributive. depending on which social network you're using) will often be the digital equivalent of nodding at each other as you pass in the hall.

open. There are some real dangers involved. Spend some time browsing the network's site. Here are our tips for making this happen (More information about social networking is available by scrolling down this page. and simple guidelines.RECOMMENDATION Social Networks or Online Communities have become an integral part of the lives of many teenagers today. participation in an online community can be a safe and enriching experience. calm dialogue. we suggest that with some common sense. as there are in off-line aspects of a young person’s life. This will give you familiarity with the world that is so essential to your teen(s) and their friends and will facilitate future conversations. Try to establish a context for discussion that is not combative or accusing. • We recommend a minimum age of 16 for participation in on online community. Page 55 . Create your own account on social networking sites. Generally. • • Begin an open conversation about your teens' social networking experience. But rather than attempting to deny access and participation in this form of online socializing. children younger than 16 are not mature enough to handle the opportunities and challenges of social networking.

com www.edu www.com www.Bibliography Websites: • • • www.fictionfactor.businessreview.com wwwpacific.com • • • • • • • Page 56 .about.wikianswers.com www.com www.com www.ofcom.google.dreamgrow.com www.script.com www.uk.blogspot.org.

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