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Table of Content
No. 1 1.1 1.2 1.3 1.4 1.5 2 2.1 2.2 3 3.1 3.2 4 4.1 4.2 4.3 4.4 4.5 5 5.1 5.2 5.3 5.4 6 6.1 6.2 6.3 6.4 7 7.1 7.2 7.3 8 History HP Origin HP Corporate Objectives HP Shared Values HP Time Line Organizational Structure Competitors Personal Computer Market Printer Market Cultural Issues HP Culture HP Human Rights policy Products Laptop, Tablet & Netbooks Desktop & All-in-One PCs Printers, Ink Toner & Paper Smartphones & Handhelds Other Electronics & Accessories Price Laptop, Tablet & Netbooks Desktop & All-in-One PCs Printers, Ink Toner & Paper Smartphones & Handhelds Promotion Advertising Public Relations Personal Selling Sales Promotion Place HP Website Headquarter HP Stores Bibliography Page. 3 3 3 4 5 7 8 8 10 12 12 13 15 15 15 16 16 16 17 17 20 24 26
HP Origin: The Company Hewlett Packard (HP) was founded by two engineers namely Bill Hewlett and Dave Packard who have graduated in electrical engineering from Stanford University. In 1939, Packard and Hewlett established Hewlett Packard (HP) in Packard’s garage with an initial capital investment of US$538. Hewlett and Packard tossed a coin to decide whether the company they founded would be called Hewlett Packard or Packard Hewlett. Packard won the coin toss so it comes as Hewlett Packard Company. HP incorporated on August 18, 1947, and went public on November 6, 1957.
HP Corporate Objectives: Following are the corporate Objective of Hewlett Packard (HP). 1. Customer loyalty We earn customer respect and loyalty by consistently providing the highest quality and value. 2. Profit We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives. 3. Growth We recognize and seize opportunities for growth that builds upon our strengths and competencies. 4. Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions. 5. Commitment to employees We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.
6. Meaningful innovation We are the technology company that invents the useful and the significant. 3. Speed and agility We are resourceful and adaptable.6. 2. respect and dignity for all. exemplify our values and lead us to grow and win. honest and direct in our dealings. and we achieve results faster than our competitors. each person's contribution is critical to our success. Leadership capability We develop leaders at all levels that achieve business results. 4. Results through teamwork We effectively collaborate. Uncompromising integrity We are open. intellectual and social asset to each country and community where we do business. 7. Achievement and contribution We strive for excellence in all we do. HP Shared Values: 1. always looking for more efficient ways to serve our customers. Trust and respect for individuals We work together to create a culture of inclusion built on trust. 7. Page 4 . Global citizenship We fulfill our responsibility to society by being an economic. 5. Passion for customers We put our customers first in everything we do.
This is a short timeline a brief timeline is available on HP website. Acquisitions by HP from the start to year 2010. (The line is in the bibliography) • 1940s Technology o Signal Generators o Voltmeters o Oscilloscopes o Frequency Counter o Thermometers o Time Standards o Wave Analyzers Partnerships o Sony o Yokogawa Electric Joint Ventures o Yokogawa HP Technology o HP 2100/100 Mini Computers o X86 Architecture o Desktop & Business Computers Technology o RISC technology o ASCII terminals o Scientific Electronic Calculator o Logic Analyzer Instrument Technology o Inkjet & Laser Printers o Scanner • • 1960s • • 1970s 1980s • Page 5 . Partnerships. Joint Ventures.HP Time Line: HP time line show the focused technology.
a nurse in a Veterans Affairs hospital scans bar codes created by the HP Patient ID system to ensure patients receive the correct medication. • • Page 6 . In the United States. In Canada. In Singapore.• Acquisitions o Apollo Computer o Convex Computer Technology o Scientific Instruments o Semiconductors o Optical Networking Devices o Electronic Test equipment Merger o Compaq Computer Acquisition o 3Com Acquisition o Palm. opening up new avenues for learning. Inc. a sales team gathers in an HP Halo solutions room rather than boarding an airplane to meet with colleagues in Germany. a bank uses the HP Carbon Footprint Calculator to evaluate the greenhouse gas emissions from powering its printers and PCs. And in India. more than 1 billion people rely on HP technology every day: • • • In Australia. Technology o webOS 1990s • • 2000s • • 2010s • Around the world. teachers and students use HP Tablet PCs to connect and collaborate. Lithuania and Nicaragua. a nonprofit organization taps into HP cloud computing technology to develop a solution that reduces the time for manufacturers to trace and remove recalled food products from the supply chain.
Imaging and Printing Group ("IPG"). Page 7 . HP products. Personal Systems Group ("PSG").are structured beneath the broader Enterprise Business (EB) Group in order to capitalize on up-selling and cross-selling opportunities. HP Enterprise Services ("HPES"). HP ProCurve (now part of ESSN). and Corporate Investments. HP Software Division.ESSN. The three business segments-. Servers and Networking ("ESSN"). and give a solution sale approach across the HP enterprise offerings. HP Enterprise Services and HP Software Division -. Organizational Structure: HP's operations are organized into seven business segments: • • • • • • • • Enterprise Storage. services and solutions are profoundly changing how the world lives and works. HP Financial Services ("HPFS").In these and countless other ways.
education. IT management software. having a market share of 14. • Dell: Dell is an American multinational information technology corporation based. personal digital assistants (PDAs). storage devices. Michael Dell. servers.5%. workstations. government. in 2005 for approximately $1. displays. the current share of Lenovo is 7. It is the 2nd closest competitor to HP having a market share of 10. As previously IBM was the closest competitor to HP but after acquisition of IBM computer unit by Lenovo is loses a lot of market share. which marketed the ThinkPad line of notebook PCs. the company is one of the largest technological corporations in the world. that develops.1% • Acer: Acer is a Taiwan-based multinational computer technology and electronics corporation that manufactures desktop and laptop PCs. and home users. Personal Computer Market: In Personal Computer market HP has a direct competition with following companies and below then is the market share pie chart as of 2009.75 billion. storage drives. servers. Lenovo acquired the former IBM PC Company Division. and related services. sells and supports computers and related products and services. It is incorporated as Legend in Hong Kong in 1988. Bearing the name of its founder. it is the closest in competition with HP.6% • Lenovo: Lenovo is a People's Republic of China-based multinational computer technology corporation that develops. • Toshiba: Page 8 . smartphones and peripherals.COMPETITORS The markets in which HP operates are highly competitive following are the details about HP competitors in different markets and its market share. Acer provides e-business services for business. manufactures and markets desktops and notebook personal computers.
Its product range includes motherboards.Toshiba Corporation is a Japanese multinational conglomerate corporation.6% and trying to survive in PCs industry by introducing new technologies. Japan. In PCs industry it hold a very little market share which is 4. laptops.50% Page 9 . One example of this was the Sony VAIO W Series personal computer. It was originally an acronym for Video Audio Integrated Operation. headquartered in Tokyo. The branding was created by Timothy Hanley to distinguish items that encompassed the use of consumer audio and video.60% HP Acer Dell Lenovo Toshiba Others 14.90% 10. but since 2008 amended to Visual Audio Intelligence Organizer. It has a competition with HP in netbook market with it Eee Family brands. It has not big market share as compared to other players it fall somewhere inside other. consumer products. which functioned as a regular computer and a miniature entertainment center.60% 7. The company's main business is in infrastructure.10% 4.20% 44. electronic devices and components. servers and mobile phones. last time it get a big hit by supporting HD DVD instead of Blu-ray Disc. • Asus: ASUSTeK Computer Incorporated is a multinational computer product manufacturer centered in Taiwan. as well as being conventional computing products. • Sony Vaio: VAIO is a sub-brand for many of Sony's computer products. 18.
• Samsung: The Samsung Group is a multinational conglomerate corporation. The other electronic items they produce range from home appliance to Cellphone. toner. As in competition to HP it holds a market share of 14%. In printer market it is the closest competitor to HP having a market share of 19. and below it is the market share chart for 2010. • Epson: Seiko Epson Corporation more commonly known around the world as Epson is a Japanese technology company and one of the world's largest manufacturers of computer printers.7%. In printer market they have a market share of 5. Ltd is a diversified Japanese company that produces a wide variety of products including printers. large machine tools. fax machines. label printers. • Canon: Canon Inc. paper etc. including cameras. multifunction Page 10 .Pie Chart data is for year 2009 Printer Market: In Printer market HP has a direct competition with following companies. It markets its multifunction printers as Multi-Function Centers (MFCs). one of its companies Samsung Electronics is the world’s largest electronics company as to revenue.3% as HP of 41%. and other computerrelated electronics. sewing machines. MFC lines of printers include 5-in-1 models awarded with PC Magazine’s Editor’s Choice Award for best multi-function printers. and typewriters. is a Japanese multinational corporation that specializes in the manufacture of imaging and optical products. it is a market leader in LCD industry. including laser and inkjet printers. steppers and computer printers.3% because its more focus is on multifunction printers. It holds a market share of 5. • Lexmark: Lexmark is an American corporation which develops and manufactures printing and imaging products. information and imaging related equipment. It also includes Ink cartridges. photocopiers. • Brother: Brother Industries.
printing supplies. It is a niche player and fall in others for market share. 14. and services for business and individual consumers.30% 5.70% 14% 19.30% HP Canon Epson Samsung Brother Others 41% Pie chart data is for year 2010 Page 11 .products.60% 5.
Language. We focus on a high level of achievement and contribution. We achieve our common objectives through teamwork." The following are the tenets of The HP Way: • • • • • We have trust and respect for individuals. We work hard to reduce the impact of our operations and inspire our customers to do the same. HP has the brainpower and resources to make huge strides through our global citizenship. • Through Design for Environment. Folktale Symbol. Together. beliefs and values (personal and cultural values) of an organization. We’re a global team but we strive to keep our footprint small. After all. HP Culture: The HP unique management style is known as “The HP Way”. "a core ideology . The adventurous spirit of our people never wavers – HP keep coming up with new and better ways to use technology. We conduct our business with uncompromising integrity.CULTURAL ISSUES Organizational culture is an idea in the field of organizational studies and management which describes the psychology. Values. HP wants to keep the world healthy for their family and ours. Ritual. Here are just a few of the contributions HP has made to our global community.. we can use technology to create a low-carbon economy. Saga. In Bill Hewlett words. Myth. and a view that the company exists to make technical contributions for the advancement and welfare of humanity. a commitment to community responsibility. We encourage flexibility and innovation. Belief and Heroes/Heroines. we live here too. a dedication to affordable quality and reliability. our product designers dream up ways to reduce our energy and materials and invent products that are easier to recycle. Metaphors. Cultural issues that usually arise in organizations are based on Rites. Story.. • Page 12 . which includes a deep respect for the individual. Legend. Ceremonial. experiences. attitudes. But with that success comes a genuine sense of responsibility for the planet we share.
• Supply Chain: For its supply chain HP has made a Supply Chain Code of Conduct which is underpinned by international labor and human rights standards. was a founding member of the Global Business Initiative on Human Rights. They adhere to the United Nations Universal Declaration of Human Rights (UDHR) and respect employees’ rights to organize in labor unions in accordance with local laws and established practice.• • For companies and individuals who want to join the green movement. we lead the way with our tips and tools. HP’s Human Rights and Labor Policy commits to the fair treatment of all employees wherever they operate. individuals on our team donate thousands of hours to our social programs and other community initiatives. HP supports programs and Page 13 . They do not under any circumstances tolerate discrimination or harassment. HP Human Rights policy: HP is committed to the respect of human rights. as well as our leadership in other global citizenship areas. We encourage our employees to give back to their communities. • Employees For employees HP has a Standards of Business Conduct which require integrity and ethical behavior. Areas where human rights consideration directly impact HP’s business are following. HP. • Education: HP long-term commitment to social innovation and community engagement enables them to provide improved access to information technology and educational assistance around the world. it is integrated into many aspects of their business. Their clear commitment to promoting human rights. Every year. respect and courtesy. Workers also have the right to a workplace free of harassment and unlawful discrimination. together with a group of other leading companies. HP believes workers at supplier facilities have the right to freely chosen employment and the right to associate freely and join or be represented by works councils or labor unions on a voluntary basis and bargain collectively as they choose. is key to retaining and recruiting employees. Their diversity policies require that every employee is treated and treats others with dignity.
organizations that align with their business goals and their commitment to enrich communities where they work and live. governments and civil society are collaborating to uphold the principles of fair information practices in the light of 21st century technology. they encourage cross-border collaboration governed by clear and consistent rules that companies can understand and implement. When HP meets with regulators. • Privacy: Privacy issues are complex and interconnected. HP support governments and industry in their efforts to help individuals understand privacy risks and control how their information is used. Businesses. Page 14 .
HD movies. a computer that could fit on a desk was considered remarkably small. I will now explain them one by one in detail. Other Electronics and Accessories for their products. Pavilion. Smartphones. writing documents etc. In Laptops HP have 3 Categories Everyday Commuting. Ink Toner. The products HP deals in are Laptop. Printers. lightweight. High Performance and Envy. Netbook. Desktop. Some have swivel joint or slide joint screen so that the screen may lie with its back upon the key board.PRODUCT Product is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Tablet. Envy. and inexpensive laptop computers. All-in-One PCs. In tablet categories HP have Ultra-Portable and Netbooks are a category of small. including a display. Desktop computers come in a variety of types ranging from large vertical tower cases to small form factor models that can be tucked behind an LCD monitor. Paper. surfing internet. These three are available in the market by the brand names of TouchSmart. legacy-free. Tablet & Netbooks: As most of us now a day knows what is a Laptop is a personal computer having mobile capabilities. In this HP have 5 categories Everyday Computing which fulfill the normal computing function like watching movies. Tablet is a personal mobile computer which has and integrated touch screen and is primarily operated by touching the screen. Handhelds. a pointing device and speakers into a single unit. a keyboard. Laptop. G62 and mini Desktop & All-in-One PCs: A desktop computer is a personal computer (PC) in a form intended for regular use at a single location. 3rd one is High Performance which fulfills High end users’ needs like Graphical works. the 4th in the Page 15 . Playing Video games etc. Presario. Prior to the widespread use of microprocessors. integrates most of the typical components of a desktop computer. 2nd one is Slim and Sleek which are slimmer in size as to typical models. In this category HP have Mini.
Page 16 . Smartphones & Handhelds: A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary feature phone. In this the brands are Photosmart. Cameras. Batteries. HP ink and toner are compatible with these printers. Other Electronics & Accessories: Other Electronics & Accessories are those products which HP not mainly manufactures but imprints HP on them. Officejet focus on professional printing needs. Officejet Pro. The brands are Pavilion. Touchscreen and QWERTY keyboard. It has two brands Pre and Pixi which support HPs operating system webOS. a printer is a peripheral which produces a text and/or graphics of documents stored in electronic form. This includes LCD. Pavilion Slimline. have multi-tasking capabilities. Pavilion Elite. usually on physical print media such as paper or transparencies. LaserJet Focus on high-speed high-volume and highquality printing. Chargers. Officejet. Omni and TouchSmart. LaserJet. Deskjet focus on home based simple text and photos printing. and Keyboards & Mouse. Docking Stations and Carrying cases. Photosmart brand is ink cartridge based printer focus on normal printing need.category is All-in-One PC in which the CPU in integrated into the LCD and the last one are TouchSmart who are similar to All-in-One PC but having a touch screen. In handhelds HP is planning to release mini tablet which is webOS based. Designjet and ENVY. Printers. In Paper business HP produces high quality papers which are suitable to use with its printer. Officejet Pro is laser printer focus on cheap printing. DeskJet. Ink Toner & Paper: In computing. As HP has recently Acquire Palm so by that it enters in to this market. Calculator. Music devices. Designjet focus on large paper high quality graphic printing and ENVY focus on web-connecting printing.
PRICE The price is the amount a customer pays for the product. Tablet & Netbooks: HP ENVY 14 series From $999.99 up to $1649. Laptop. HP also provides credit on its products for 6 months interest free but for this customer has to get a credit approval. 3MB L3 Cache) with Turbo Boost up to 2. The prices for the different products of HP are as follows.99 as features are increased.93GHz 1GB ATI Mobility Radeon(TM) HD 5650 DDR3 switchable graphics [HDMI] . • • Genuine Windows 7 Home Premium 64-bit Intel(R) Core(TM) i5-480M Dual Core Processor (2.For Dual Core Processors 4GB DDR3 System Memory (2 Dimm) 500GB 7200RPM Hard Drive with HP ProtectSmart Hard Drive Protection Backlit Keyboard Beats(TM) audio for superior sound • • • • • Page 17 . The pricing of the product is based on the feature it have the more feature the more costly.66GHz.
Page 18 .99 as features are increased. • • • Dolby(TM) audio + Altec Lansing speakers Compaq Presario CQ56Z series From $599.99 up to $1099. 3MB L3 Cache) + Intel(R) HD Graphics 4GB DDR3 System Memory (2 Dimm) FREE Upgrade to 500GB 5400RPM Hard Drive with HP ProtectSmart Hard Drive Protection SuperMulti 8X DVD+/-R/RW Double Layer Support with From $579.2-year hardware limited warranty HP Pavilion dv6t series • • Genuine Windows 7 Home Premium 64-bit Intel(R) Core(TM) i3-370M Dual Core Processor (2.99 as features are increased.40 GHz.99 up to $1099.
11b/g/n WLAN Up to 4.99 up to $449. 512KB L2 Cache) 2GB DDR3 System Memory (2 Dimm) FREE Upgrade to 320GB 5400RPM Hard Drive 802.0 hours battery life (6 cell)+++ • • • • HP Mini 110 series From $299. 512KB L2) + Intel(R) Page 19 .99 as features are increased. • • Genuine Windows 7 Starter 32-bit Intel(R) Atom(TM) Processor N455 (1.3GHz.66GHz.• • Genuine Windows 7 Home Premium 64-bit AMD V-Series(TM) Processor for Notebook PCs V140 (2.
99 as features are increased. VGA] 4GB DDR3 System Memory (2 Dimm) FREE Upgrade to 500GB 7200RPM Hard Drive with HP ProtectSmart Hard Drive Protection Up to 6 hours of battery life (6 cell)+++ 2-year hardware limited warranty From $449. 3MB L3 Cache) + Intel(R) HD Graphics [HDMI.5 hours of battery life (3 cell)++ + HP TouchSmart tm2t series • • Genuine Windows 7 Home Premium 64-bit Intel(R) Core(TM) i3-380UM (1.Graphics Media Accelerator 3150 • • • • 1GB DDR3 System Memory (1 Dimm) 250GB 7200RPM Hard Drive Webcam with Microphone Integrated Digital Up to 4.33GHz.99 up to $799. • • • • Desktop & All-in-One PCs: Page 20 .
1MB L2.HP Pavilion p6700z series • • • • Genuine Windows 7 Home Premium 64-bit AMD Sempron(TM) 150 processor [2. FREE UPGRADE! 500GB 7200 rpm SATA 3Gb/s hard drive from 320GB HP Pavilion Slimline s5710t series From $379.99 up to $599.8GHz. • • Genuine Windows 7 Home Premium 64-bit Intel(R) Pentium(R) Dual-Core processor E5800 [3.99 as features are increased.99 as features are increased. 2MB L2. up to 4000MHz bus] 2GB DDR3-1066MHz DIMM] SDRAM [1 From $299. 800MHz FSB] FREE UPGRADE! 3GB DDR3-800MHz • Page 21 .1GHz.99 up to $499.
VGA adapter] Norton Internet Security(TM) 2011 .99 up to $1499.99 as features are increased. 2MB L2.15 month From $599.SDRAM [2 DIMMs] from 2GB • • FREE UPGRADE! 500GB 7200 rpm SATA 3Gb/s hard drive from 320GB 6-in-1 media card reader HP Pavilion Elite HPE-500z series • • Genuine Windows 7 Home Premium 64-bit AMD Athlon(TM) X4 640 quad-core processor [3.0GHz. • • • • Page 22 . up to 4000MHz bus] FREE UPGRADE! 6GB DDR31333MHz SDRAM [3 DIMMs] from 4GB FREE UPGRADE! 1TB 7200 rpm SATA 3Gb/s hard drive from 750GB 512MB DDR3 NVIDIA GeForce 315 [DVI. HDMI.
0GHz. 2MB L2.99 as features are increased.HP Omni 100z series • • • • • Genuine Windows 7 Home Premium 64-bit AMD Athlon(TM) II 170u processor [2. FREE UPGRADE! 500GB 7200 rpm SATA 3Gb/s hard drive from 320GB Wireless-N LAN card HP TouchSmart 310z series From $699. 1MB L2. up to Page 23 . • • Genuine Windows 7 Home Premium 64-bit AMD Athlon(TM) II 245e dual-core processor [2.9GHz.99 up to $1599.99 up to $899.99 as features are increased. up to 3200MT/s bus] 2GB DDR3-1066MHz DIMM] SODIMM [1 From $449.
99 as features are increased.36" color display with TouchSmart frame Printing from mobile devices via HP ePrint HP Officejet Pro 8500A Printer From $89.99 as features are increased. Page 24 . Ink Toner & Paper: HP Photosmart e-All-in-One Printer D110a From $69.99 up to $299.99 up to $399. • • • • Easy wireless setup Prints up to 29 pages/min in black.4000MT/s bus] • FREE UPGRADE! 4GB DDR31066MHz SODIMM [2 DIMM] from 2GB FREE UPGRADE! 750GB 7200 rpm SATA 3Gb/s hard drive from 500GB Wireless-N LAN card • • Printers. 23 in color 2.
innovative design High-resolution touchscreen display Page 25 . copies. 35 color Automatic two-sided printing Network ready HP ENVY 100 e-All-in-One--D410a Price $249. 22 color Built-in wireless 802.11n Compact.99 • • • • • Prints. scans.• • • • Up to 50% lower cost/color page. 50% less energy use than a laser printer Super fast: up to 36 pages/min black. Web Print speeds up to 27 pages/min black.
Price $299. lightweight phone that fits in your pocket Full text-ready keyboard at your fingertips Simultaneous contacts/calendars Google.99 up to $54. LinkedIn viewing of from Facebook. simultaneous navigation through multiple apps Artist series separately) back covers (sold Page 26 .99 • • Easy.• Printing from mobile devices via HP ePrint HP Paper From $9. Smartphones & Handhelds: Palm Pixi Plus • • • Thin.99 as quality increase.
99 Page 27 .Palm Pre 2 • • • • • • GSM device Twice the speed of Palm Pre Plus Cool features with new HP webOS 2.0 Slide-out Qwerty keyboard in elegant. easy design Automatic updating of contacts and calendars The ability to see all open apps at once Price $499.
PROMOTION Promotion represents all of the communications that a marketer may use in the marketplace. Petra Nemcova. Now we will discuss how HP does it promotion. and Newsletter. Internet. • TV Advertisement: HP’s campaign. Advertising: For advertising HP use different kind of Channels like TV. Jay-Z. Gwen Stefani. It plays a very important role in the success of business and it also creates the good business image in customer mind. Promotion has four distinct elements: advertising. The Computer is Personal Again was designed to bring back the fact that the PC is a personal product. • Internet Advertisement: Page 28 . Some of the ads featured well-known personalities. and Shaun White. public relations. personal selling and sales promotion. Mark Cuban. The campaign utilized viral marketing. Mark Burnett. including Pharrell. sophisticated visuals. Brochures.
public information and other. major shops. Brochures are most commonly found at places that tourists frequently visit. Below is the green marketing campaign of HP. For this HP advertisement the design adds to those websites where its targeted market usually visits. Distributions of brochures are done by HP on different technologies show. such as museums. Billboards present large advertisements to passing pedestrians and drivers. new products launch. We can see some of the pictorial example below Page 29 . typically found in high traffic areas such as alongside busy roads. and tourist information. HP advertises on billboards on hotspots location where there are large number of pedestrians who are in IT business like Time square NY. • Brochures: A brochure is a type of leaflet. • Billboards: A billboard is a large outdoor advertising structure.Internet advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Public Relation: An earlier definition of public relations. predicting their Page 30 . HP emails its newsletter to its subscribers about new products.• Newsletter: A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. new technology. new campaigns and many others. price list. by The first World Assembly of Public Relations Associations "the art and social science of analyzing trends.
and checking facts. setting up interviews with HP executives or scientists. but will always ultimately end with an attempt to "close the sale". Sales promotion is a media and non-media marketing communication are employed for a pre-determined. preorder product etc. and implementing planned programs of action. reduced cost. The HP Media Relations provides journalists and editors with assistance in referencing background information. The personal selling may focus initially on developing a relationship with the potential buyer. stimulate Page 31 . For personal selling HP contact its customer for wingbacks. counseling organizational leaders. limited time to increase consumer demand. which will serve both the organization and the public interest. extending warranties.consequences. • • • • • • • Customer Service / (800) 474-6836 Technical Support / (800) 474-6836 Investor Relations / (866) 438-4771 Industry Analyst Relations Marketing Inquiries / (312) 324-7000 Philanthropy Advertising Personal Selling & Sales Promotion: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. securing press materials. Some other services which are available round the clock are as follows." For public relation HP has started many services one of them is HP Media Relations.
It can include any physical store as well as virtual stores on the Internet.market demand or improve product availability. PLACE Place represents the location where a product can be purchased. It is often referred to as the distribution channel. socially responsible investors. Following is the website picture. 2009). HP has a website domain www. videos or other digital assets.hp. Website: A website is a collection of related web pages containing images. It is their primary communication to people who want in-depth information about our global citizenship efforts and progress. Our audience includes customers. Following are some of the pictorial examples. For sales promotion HP arrange contests. nongovernmental organizations. employees and corporate responsibility specialists. industry analysts.com . The comprehensive website describes HP's global citizenship policies and programs. Page 32 . point of purchase displays. The HP placement channels are following. as well as their performance through the 2009 fiscal year (ended October 31. rebate and free travels or products.
Friday. Monday . try them and purchase them following are the list of countries in which stores are available.m. The address is as follows.m. Africa • • Africa-English South Africa • • America Argentina Bolivia • • Asia Pacific Australia China • • Europe Austria Belarus Page 33 . to 5:00 p. CA 94304-1185 USA Phone: +1 (650) 857-1501 Fax: +1 (650) 857-5518 Open 8:00 a. HP Stores: HP store are opened worldwide where customer can easily see the product demonstration. Hewlett-Packard Company 3000 Hanover Street Palo Alto. Pacific Time.Headquarter: HP has its register headquarter where it deal with other corporations big contracts.
Middle East • Israel • • • • • • • • • • • • • • Brazil Canada Caribbean Central America Chile Colombia Ecuador Mexico Paraguay Peru Puerto Rico United States Uruguay Venezuela • • • • • • • • • • • Hong Kong India Indonesia Japan Korea Malaysia New Zealand Philippines Singapore Taiwan Thailand Vietnam • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Belgium Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Kazakhstan Latvia Lithuania Luxembourg Netherlands Norway Poland Portugal Romania Russia Serbia Slovak Republic Slovenia Spain Sweden Switzerland Turkey Ukraine Page 34 .
CULTURAL IMPACT Now we discuss the cultural impact on the HP due difference Page 35 .
hp.com/promo/obc/uk/en/business-it-advice/web-2.BIBLIOGRAPHY Internet: • • • • • • http://en.hp.www4.org/wiki/List_of_Hewlett-Packard_products http://www.html http://en.html http://welcome.org/wiki/Netbook http://h41112.wikipedia.org/wiki/Hewlett-Packard http://welcome.wikipedia.com/hpinfo/abouthp/histnfacts/timeline/index.wikipedia.com/country/us/en/cs/home_c.hp.html http://en.com/country/us/en/termsofuse.html • Articles: • • HP: Changing the equation HP CEO Leo Apotheker – Biography and HP fast Facts Influence and passivity in Social Media – HP labs Research • Page 36 .hp.0-forbusiness/how-to-advertise-and-sell-online.
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