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UNIVERSITI MALAYSIA SABAH
UW 00302 ASAS PEMBUDAYAAN KEUSAHAWANAN
GROUP 7 (SECTION 12)
NOBLESSE WORLD CORPORATION BUSINESS PLAN
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Noblesse World Corporation
Table of Contents
No 1 2 3 4 5 6 7 8 9 10 11 Title Executive Summary Introduction Company Background Management Plan Product / Service Market and Competitor Analysis Strategy and Implementation Production/Operation Planning Risk Management and Exit Strategy Financial Plan Appendix Page 3 4 5 7 8 10 12 17 19 20 23
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Noblesse World Corporation also has other product besides Haunted house dervice with affordable price to everyone. Increasing of the shareholders share will attract other investor to invest in Noblesse World Corporation. The special of the Noblesse World Corporation is the innovation service that created by the department of the company.1 Executive Summary Noblesse World Corporation always ensure that S. general manager of company also wants all of the staff relax during completing their responsibility to avoid the staff stress during completing their task responsibility. the profit of the shareholders also concerned by the Noblesse World Corporation.E. Furthermore. The most important is the shares of shareholders will growth 28. Beside increased the profit of the company.5%.Noblesse World Corporation 1. In a nutshell. Page | 3 . At the same time. loyalty of the customer also increased company profits. Besides. Noblesse Company can expand the market into higher level.R (Satisfy. from RM 50 per share become RM 70 per share. Enjoy and Relax) tagline of the company always instill in the customer services and also among the company members. Moreover the price of the Haunted House that had been used is the penetration of pricing where all of the classes of consumer can bought the product. Noblesse World Corporation not only keeping good relationship with customer but also strengthens the relationship among Noblesse World Corporation members. Noblesse World Corporation is the company that provide a “haunted house” service and selling souvenir. With this opportunity.
With participating in this project. Since the major of the customer in UMS was student. The mission in this project is to fulfilled the satisfaction of the customer in UMS while get more customer in the market. To accomplish these goals. Noblesse World Corporation also give souvenir to the customer. This will attract more students to get the company service. Page | 4 . Noblesse World Corporation makes an analysis to see the opportunity that company have during this expo. Besides that. The promotion will only be given during the expo that held around PPIB tutorials room in UMS. Noblesse World Corporation can expand the company through this kind of events. Noblesse World Corporation put a reasonable price for the entire service. psychographic and geographic. Noblesse World Corporation also give a special gifts to whom that collects 5 type of different key chain (the souvenir).Noblesse World Corporation 1.2 Introduction Noblesse World Corporation involve in Fundamental of Entrepreneurial Acculturation project that held in 2 May 2012 until 4 May 2012 that organized by University Malaysia Sabah (UMS). The survey includes segmentation of the market based on 3 main factors: demographic.
Noblesse World Corporation 2. In this agreement it stated that all shareholders responsible on company losses and the profits of company will be divided fairly based on amount of shares agreement that already agreed by all shareholders. In order to avoid conflict among the members. Kota Kinabalu 2012 2 MAY 2012 RM 500.1 Company Background NAME OF COMPANY TYPES OF COMPANY TYPES OF COMPANY ORGANIZATION LOCATION REGISTRATION DATE DATE START OPERATION STARTED CAPITAL MAIN PRODUCT NOBLESSE WORLD CORPORATION PARTNERSHIP University Malaysia Sabah.00 HAUNTED HOUSE AND SOUVENIR Source: Noblesse World Corporation Noblesse World Corporation is a partnership organization that has 13 shareholders (refer to appendix 1). partnership agreement was prepared as for references. Page | 5 . Appendix 2 shows the business card of Noblesse World Corporation.
Promote a service that has a memorable scene.E. Expand the company to higher levels.R (satisfy. Operation of the company based on the 4P concept that consist of price. Maximized the profits and minimizing the cost of product. enjoy and relax) with customer and also with the members of the company. Instill the sense of entrepreneurial among the company members beside increased the quality of the business.Noblesse World Corporation Mission Fulfilled customer satisfaction with the quality service. places and promotion. Page | 6 . product. Vision Realize the company tagline-S.
Based on the mission and vision of the company. Human Resource Manager. To be competitive in today’s economy. To find qualified job applicants. All the manager resume were attached in the appendix (refer to appendix 4). To realize the company objective.1 Management Plan Management Team The Noblesse management team consists of General Manager. Noblesse World Corporation use recruiting to developing a pool of qualified job applicants. Noblesse World Corporation need the best people to create ideas and execute them for the organization. company will collect the applicants resume to comparing the qualified job applicants based on the suitable position for they qualification to be selected work in Noblesse World Corporation. After the recruiting process. Page | 7 . the right employees are the most important resources to accomplish the mission.Noblesse World Corporation 3. Production Manager. the general manager creating a positive organizational culture through words and actions and monitoring the company’s business environments were stable. Marketing Manager. Financial Manager and Information Technology Manager (appendix 3).
the business has Ju On waiting at the front door. The products which is the souvenir are also simple because customer will get a key chain that will have a light feature. Page | 8 . Reaper.1 The uniqueness of product The business main activity is ghost house themed house service. the ghost are also always change from time to time to create a different persona. Besides that. the companies also ensure the hygienic of the staff by wearing clean and neat clothing to ensure that customers will be more confident to buy the product.1. The companies also treat more friendly based on company tagline SER (Satisfy. Pochong and Hantu Raya. Enjoy and Relax) for keep good relationship between company and the customers. Later on that place will be change with another ghost so that customer will feel fear because they cannot guess when the ghost will come out. The ghost provided a reasonable situation.1 Product/ process/ service 4. For example.Noblesse World Corporation 4. The example of ghost is included was Ju On. Other than that. For example.the ghost will have a scary face to instill fear to a customer.
The more important is how company ensures the satisfaction of customers was fulfilled. the customer will not buy the product. Companies also need to improve the quality of the product in order to get more customers. With the competition the market will be more careful and more creative to produce a product. Therefore. With this competition. Important to company to know what customers like and dislike because if the company provides products that are not preferred by the customer.2 Competitive advantages Each of the business will have competition. Page | 9 .1.Noblesse World Corporation 4. the company will provide or produce a better product to attract customers. consumer is the controller where companies will produced the product that demanding from customers. this opportunity should be taken to compete on a level with other people. In a market.
Noblesse World Corporation also analysis the competitive analysis to help assess the competitive environment. Most companies selling different products.1 Market and Competitor Analysis 5. Page | 10 .(Appendix 6) Overview of environmental product Overall. particularly in terms of price is very important to look at the effectiveness of the product on the market. The strength of the competitive products 1) Marketing strategies such as promotional gifts will be given to customers who purchased souvenir above RM 10 2) Noblesse Haunted house use own concepts with the latest innovations.1. strength. weaknesses. Therefore.1 SWOT analysis Noblesse World Corporation also concerned on SWOT analysis as an analysis of certain factors in implementing the analysis of products from within and outside views. There are four elements in SWOT analysis.1.2 Competitor analysis Besides the SWOT analysis. the competition is very low. 5.Noblesse World Corporation 5. identifying competitors weaknesses and strengths. Appendix 5 shows the SWOT analysis of Noblesse World Corporation. opportunity and threats.
Barriers to entry in the market Price competition in the ever-changing market.Noblesse World Corporation 3) Noblesse Haunted House only have 1 competitors. Always competing with companies with advanced technology. For example. Innovation has always been chipping renewal from time to time of all operator staffs. Little A Corporation selling drinks and ice cream products as primary products.Competitors are companies that sell products similar to products like the company's products sell such as drinks and snacks. Page | 11 . 4) All the Noblesse World Corporation products price affordable for all types of customers such as students. Competitors .
The price is set for RM 2.Noblesse World Corporation 6.1 Strategy and Implementation To success in this business. Noblesse World Corporation take maximized the profit and minimized the cost through marketing. Appendix 9 shows that the segmentation market of the Noblesse World Corporation. one of the new products.2.2 Promotion Strategy Advertising Page | 12 . sales and sales forecast strategy.1 Pricing Strategy Penetration Pricing Marketing department will penetrate the price with setting a low initial price on the new products to appeal immediately to the mass market such as the Noblesse Haunted House souvenir (Halloween Key-Chain).2 Marketing Strategy 6. this strategy can compete with other products by other competitor. Other than that.2.00 per key-chain. This price was the medium prices where all the customers can buy the product. 6. 6.
sales promotion and personal selling. This strategy is an efficient means for reaching large number of customers. Direct Selling Direct selling is the two way flow of communication between a buyer and seller. More pamphlets were distributed. This pamphlet is one of the targeted tools to convey information about products to customers. the pamphlet will be distributed before and during the last expo. it also includes some forms of advertising. This strategy is used to influence the customers purchase decision. the more customers that can be attracted. It is cheaper for the company to hold the products in own retail store as there are no intermediaries.3 Distribution Patterns Direct Channel Direct channel is used because Noblesse World products are sold directly to customers without using intermediaries. Direct Marketing This strategy covers many activities such as direct mail and telemarketing which create and exploit direct relationships with customers. 6.2. This strategy is believed to be able to get quick response from customers because of the selecting team using two way flow of communication with the customers.Noblesse World Corporation Since the target market is students. Page | 13 Noblesse World Corporation Customer . staffs and visitors coming from outside.
Noblesse World Corporation uses this kind of strategy to sale the product. II. Page | 14 . Telemarketing Noblesse World Corporation using the telephone to interact with consumer and sell directly to consumers. This is because telemarketings are often viewed as a more efficient means of targeting consumers. and Indah Permai. Besides. Noblesse World Corporation using direct selling to reach consumer who prefer one-to-one customer service and social shopping experience rather than big-store shopping or online. CD. Noblesse World Corporation use direct selling when sale product in Hostel such as Hostel AB. E. Noblesse World Corporation use advertising to make sure consumer know place and product been made by Noblesse World Corporation. III.Noblesse World Corporation Source: Noblesse World Corporation 6. Besides. Advertising Advertising is any paid form of non personal communication about an organization.3 Sales Strategies I. good. service. advertising help Noblesse World Corporation announce about the product. or idea by an identified sponsor. Direct Selling Direct selling also known as door-to-door retailing which involving direct sales of good and services to consumers through personal interactions and demonstrations in their home or office.
finance. production scheduling. Qualitative forecasting a) Jury of executive opinion This techniques are combines and average the outlook of CEO such areas General Manager of Noblesse World Corporation will bring the following marketing.Noblesse World Corporation Noblesse World Corporation using advertising product at lecture hall. production and purchasing.4 Sales Forecast Noblesse World Corporation use sales forecast in order to estimate of the company revenue for a specified future period. This is because forecasts play major roles in new-product decisions. this faster and inexpensive method generates good forecasts for sales and new-product development of Noblesse World Corporation. procurement. 6. capabilities to the process: experience and knowledge about the situations that influence sales. financial planning. Sales forecast are divided into two: (a) (b) Qualitative forecasting Quantitative forecasting 1. telephone and ext). b) Sales Force Composite Page | 15 . hostel. However. Moreover. inventory planning. open-minded attitudes toward the future. distribution and human resources. and awareness of the bases for their judgments. advertising do not have an immediate feedback loop as does personal selling. and technology (social networks.
When historical data available. b) Trend analysis It is help Noblesse World Corporation develops forecast for future sales by analyzing the historical relationship between sales and time. and competitive knowledge also offer the best insights concerning short-term future sales. World Corporation member closest to the marketplace.Noblesse World Corporation This technique will develops forecasts based on the belief that Noblesse It is related to one. whom has knowledge with company product. 2. Noblesse World Corporation will begin by establishing one or more test markets to gauge consumer response to a new product under the actual market place condition. Page | 16 . alternative promotional strategy and other marketing mix variations by comparing results among different test markets. Quantitative Forecasting a) Test markets Frequently helps Noblesse World Corporation asses consumer response to newproduct that are selling by Noblesse World Corporation. Noblesse World Corporation assumes that the collective causes of the post sales will continue to exert similar influences in the future. This will help Noblesse World Corporation permit experimenters to evaluate the effect of different prices. planners can quickly and inexpensively complete trend analysis. Sales forces composite are typically works from the bottom up. customer.
School Of Business and Economics (SBE) – Students and lectures (targeted buyers) 2.5 Marketing Budget The following show the cost used by marketing department of Noblesse World Corporation in ITEM Printing advertisement Paper use in advertising Total Source: Noblesse World Corporation marketing budget. batch method. COST RM 20 RM 30 RM 50 7.2 Places that are targeted to market The company strategic places to distribute products had shown as below: University Malaysia Sabah 1.1 Production methods There are four types of production methods which are used by various types of company based on what kind of product they are producing. Lecture Hall . company chooses to use batch method as company process of production and material for it is quite the same.1.1.Students Page | 17 .Noblesse World Corporation 6. As for Noblesse World Corporation. flow method and group methods. These four production methods are job method.1 Production/Operation Planning 7. 7.
hostel CD. The targeted buyers are students. While. lecturers and staffs in UMS.2 Suppliers There are several suppliers which supply the resources to conduct company operation. Within that. company can get the lowest price of all those raw materials of the product. company also can get more buyers and gain more profit. other materials supply by Jimat mini market. hostel E hostel Indah Permai and also hostel King Fisher. The targeted places to sell souvenir and promote our haunted house are student’s hostel such as hostel AB.Noblesse World Corporation 3. Furthermore. company also promoting products. As a result. Therefore. 7. Hostel/ dorm . 7. The main supplier for haunted house is from Kota Kinabalu that relatives of one of company shareholders. Staff in UMS Location is the most important components when start the business. Company also attracts more customers to buy company products and at the same time. company has the advantage to cut down the cost in terms of buying product raw material especially crackers. Appendix 10 shows the materials that needed to produce company product.3 Operation Page | 18 . Hostel is the most targeted places because they are the places where students will be possible are aside from lecture hall and library. company can gain profit quickly and promote products more efficiently.Students 4.
customers preferred a nice weather to visit the haunted house. thus.1 Risk management and exit strategy Risk management The risks are getting losses suffered as a product is not sold out. company decide to sell the souvenir for short period where only sell to customer start 9am till 5pm. weather also one of the risks that company must consider.Noblesse World Corporation After getting company resources from supplier. To overcome this problem. all company staffs have own their responsibility in their department that lead by the operation manager. Example of the situation where our souvenir cannot be sold out because there is less customer visiting our haunted house and customers more interested inthe food compare to souvenir. This solution can solve the problem and ensure that company fulfilled the consumers satisfaction. staffs of the company start working on producing products. In addition. All of this will affect the sales of company and make the profit in business will decrease. provided the product is not necessarily loved by everybody. Besides that. Otherwise. 8. This because of the location of the haunted house is at PPIB building which is quite far from the bus stand. As all of company workers have all the skills required. company will Page | 19 .
it can reduce the losses of company. The decision of this amount of investment is made by agreement of all members of the company.1 Financial Plan SOURCES OF DEFRAYAL The sources of company defrayal is from the company members which is stated in company organization. TABLE OF FINANCIAL COST ITEMS GHOST PROPS COST COST PRICE : RM 50 NUMBER PURCHASE : 7 Units TOTAL : RM 350 HAUNTED HOUSE PROPS COST PRICE : RM 100 TOTAL : RM 100 Page | 20 . With this solution. 9.00.Noblesse World Corporation reduce the production of souvenir and focused more on haunted house service. there is 10 members in the company and each member will invest minimum of RM50.
00 RM 500.00 908.00 RM Cash flow from financial activity Capital Net cash flow from financial activity Increase of Cash flow RM 500.00 PRO-FORMA CASH FLOW STATEMENT Cash flow for end of week Cash flow from operation Activity Cash receive from customer Cash paid to supplier RM 750/days 450 (only for once) Cash paid to operation Net cash flow from operation activity (135.Noblesse World Corporation TOTAL PURCHASES RM450.00 Page | 21 .00) 408.
Noblesse World Corporation PRO.FORMA BALANCE SHEET Non-fixed assets Cash Inventory Total Assets Owner Equity Capital Net profit Total Owner Equity 500 950 1450 RM 1415 35 1450 RM PRO-FORMA INCOME STATEMENT RM SALES (-) COST OF GOOD SOLD (+)PURCHASES (-) ENDING INVENTORY COST OF GOOD SOLD GROSS PROFIT (-) EXPENSES TRANSPORTATION EXPENSES PACKAGING EXPENSES PREMISE EXPENSES OTHER EXPENSES TOTAL EXPENSES NET PROFIT 50 45 30 10 (135) 250 Page | 22 RM RM 800 450 (35) (415) 385 .
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