Advertising questionnaire Please check the appropriate or right answer in response to the following questions: 1. Are you?

a) Male b) Female 2. Which age range do you fall into? a) 18-25 b) 26-30 c) 31-40 d) 41-50 e) 50+ 3. What is your current marital status? a) Married b) Single Advertisement 1 JK Super Cement 4. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective

5. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well

6. Based on this advertisement, how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely

7. Do you use the product that is represented in the advertisement? a) Yes b) No 8. Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly

Advertisement 2 Ibibo.com Dont be a Balti 9. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective

10. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well

11. Based on this advertisement, how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely

12. Do you use the product that is represented in the advertisement? a) Yes b) No 13. Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly

Advertisement 3 Lemon Mobile Phones 14. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective

15. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well

16. Based on this advertisement, how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely

17. Do you use the product that is represented in the advertisement? a) Yes b) No

18. Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly

Advertisement 4 Karbonn Mobile 19. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective

20. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well

21. Based on this advertisement, how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely

22. Do you use the product that is represented in the advertisement? a) Yes b) No

23. Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly

Advertisement 5 Dominos Double Burst Pizza 24. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective

25. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well

26. Based on this advertisement, how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely

27. Do you use the product that is represented in the advertisement? a) Yes b) No

28. Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly

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