Advertising questionnaire Please check the appropriate or right answer in response to the following questions: 1. Are you?

a) Male b) Female 2. Which age range do you fall into? a) 18-25 b) 26-30 c) 31-40 d) 41-50 e) 50+ 3. What is your current marital status? a) Married b) Single Advertisement 1 – JK Super Cement 4. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective

5. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well

6. Based on this advertisement, how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely

Which of the following would you use to describe this advertisement? Please check all that apply. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective 10. Do you use the product that is represented in the advertisement? a) Yes b) No 8.7. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well 11. how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely . a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly Advertisement 2 – Ibibo.com “Don’t be a Balti” 9. Based on this advertisement.

Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly Advertisement 3 – Lemon Mobile Phones 14. Do you use the product that is represented in the advertisement? a) Yes b) No 13. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective 15.12. Based on this advertisement. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well 16. Do you use the product that is represented in the advertisement? a) Yes b) No . how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely 17.

how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely 22. Based on this advertisement. Which of the following would you use to describe this advertisement? Please check all that apply. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly Advertisement 4 – Karbonn Mobile 19. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective 20.18. Do you use the product that is represented in the advertisement? a) Yes b) No . How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well 21.

a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly Advertisement 5 – Dominos Double Burst Pizza 24. how likely would you be to purchase this product in the future? a) b) c) d) e) Very likely Somewhat likely Undecided Not very likely Not at all likely 27. Do you use the product that is represented in the advertisement? a) Yes b) No . Which of the following would you use to describe this advertisement? Please check all that apply. What is your overall general impression about this advertisement? a) b) c) d) e) Very effective Somewhat effective Neutral Somewhat ineffective Very ineffective 25. How well did this advertisement catch your attention? a) b) c) d) e) Very well Somewhat well Undecided Not very well Not at all well 26.23. Based on this advertisement.

. a) b) c) d) e) f) g) h) i) Appealing Honest Distasteful Credible Convincing Creative Believable Not credible Silly Thank you very much for giving us your valuable time. Which of the following would you use to describe this advertisement? Please check all that apply.28.

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