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Locally Owned Nationally Recognized Globally Connected

w w w. V i l l a g e S i t e . c o m

presentation

prepared exclusively for

expertise

agent support

T
Expertise Knowledge Reliability Exposure Resources

he sales agents at Village Properties have been representing buyers and sellers in the Santa Barbara area for over 30 years. They are thoroughly experienced and well informed about the intricacies of real estate law, local codes and regulations, financing, and most importantly, the sound analysis and pricing of Santa Barbara County real estate. It takes more than just the facts to make the most of each and every transaction. It takes knowledge, dedication and attention to details. Simply put, it takes a commitment to professionalism. You might call it good judgment, we call it sound experience. Much has evolved over the past 30 years with the practice of buying and selling real estate, and at Village Properties we continually strive to stay ahead of the knowledge curve. Our talented and professional agents are supported by the highest standards of quality management, progressive marketing, and the most comprehensive advertising program available. The marketing of your home is essential in achieving the best possible sale. Part-time careers and part-time commitments are not in keeping with our company philosophy: Real estate is a full-time career, requiring full-time commitment.

ABOUT THE COMPANY

An innovative company setting new standards in real estate

illage Properties is a full service real estate firm of the finest real estate professionals with experience, integrity and commitment to service. We offer a sophisticated portfolio of services designed to assist you in every phase of the sale or purchase of a property. Our sales associates are backed by the resources that only an experienced, full service brokerage company can provide. This commitment to excellence ensures both buyers and sellers unparalleled representation in the Santa Barbara, Montecito and Santa Ynez Valley real estate markets. In a changing environment, we have established our position with new technologies and support systems that impact directly on our sales associates and their business. Our advanced technology and communications equipment, along with our progressive technological capabilities keep us ahead of the competition and allows us to be informed of local market conditions. Real estate is a competitive market, and we ensure that each of our agents are equiped with the finest tools to successfully market your property.

ABOUT THE COMPANY

Our Mission and Commitment to You

In todays fast pace, where real connections are limited, we remain focused on personal engagement, community, and family. We take the time to truly listen, understand, and indeed, anticipate all our clients wants and needs. A welcomed human presence in an increasing virtual world.

we do more.

Discretion is a must. Our reputation for doing what is right has been earned continuously over 15 years. Village team members are courteous, fair, loyal and trustworthy. Our principles and standards are defined and honed by our local leadership.

character is everything.

We know what a wonderful place this is. We are a locally owned company, with deep roots, and a deep love (and knowledge) of our special home. Our passion is sharing it all with newcomers and locals alike. We love giving back to the community, and all of our people are passionately involved with local organizations and charities.

we live here.

&

Excellence through planning and hard work is deeply embedded within our culture. We understand this market is dynamic and so too are we. We anticipate change, educate ourselves, and evolve while remaining steadfast to longstanding and proven principles.

excellence is earned

leadership
O

ABOUT THE COMPANY

ur agents do more than sell houses. They are also active members in our community.

They teach, coach, volunteer, fundraise, and preside as board members on an extensive list of non-profits and community businesses. Below is a list of the many community organizations that our agents are actively involved in.

Our Agents in the Community


Aids Research Alliance Alzheimers Association and PanCAN American Heart Association American Irish Historical Society American Red Cross Assistance League of Santa Barbara Awards Committee - SBAOR Built Green Santa Barbara CADS Pacific CALM Carpinteria Bluff Preserve Carpinteria Community Pool Casa Pacifica CC&R Committee Central Coast Regional MLS Committee City of Santa Barbara Airport Commission Community Environmental Council Contemporary Arts Forum Direct Relief International Finance Council Mission Santa Ynez Foster Care Interest Group of Santa Barbara Franciscan Villas Girls Club Goleta Boys & Girls Club Green Building Alliance HOA of Park Highlands Hospitality Group at Old Mission Santa Ines MLS Committee Montecito Rotary Montecito Trails Foundation People Helping People Music Academy of the West National Charity League Inc., SYVC Nominating Committee Old Mission Santa Ines Our Lady of Mount Carmel Church Pacific Pride Foundation Palm Springs Art Museum Pancreatic Cancer Action Network Reef and Run San Lorenzo Seminary San Marcos High School Alumni Association San Marcos High School Booster Club Santa Barbara Athletic Round Table Santa Barbara Contractors Association Santa Barbara Museum of Art Santa Barbara Real Estate Professionals Santa Barbara Zoo Santa Ynez Historical Museum Santa Ynez Valley Board of Directors SB Scholarship Foundation Semana Nautica Teddy Bear Cancer Foundation The Community Counseling & Education Center The Secret Team Transition House UCSB Economic Forecast Project United Boys & Girls Club Villa Majella Word and Life Community

Leadership Highlight
Village Properties boasts more past presidents of the Santa Barbara Association of Realtors (SBAOR) than any other real estate company

community
V
community, and the environment.

ABOUT THE COMPANY

illage Properties is committed to making a positive and constructive impact in areas where we do business. Toward this goal, we have created an environment that encourages sharing as well as participation in charities and causes. We are proud to support neighborhood projects along with those that promote education, health,

The Village Properties Teachers Fund was created by Village Properties Charitable Foundation to benefit students and honor the teaching profession. Each year, the program provides thousands of dollars to purchase much needed school supplies and educational materials that go directly into local classrooms. More information can be found at

One classroom at a time

www.teachersfund.org

Giving back to the community is unquestionably the right thing to do, and we strongly believe in the power of education. - RENEE GRUBB, Co-Owner of Village Properties

Make-A-Wish Foundation Montecito Education Foundation Montecito Union PTA Music Academy of the West Natural History Museum Santa Barbara Chamber of Commerce Santa Barbara Museum of Art Santa Barbara Scholarship Foundation Santa Barbara Zoo Breast Cancer Foundation Transition House UCSB Unity Shoppe

Village is Proud to Support the Following:


American Heart Association Ben Page Youth Center Carpinteria Chamber of Commerce Coastal Housing Partnership Coast Village Road Association Contemporary Art Forum Council on Alcoholism & Drug Abuse Dream Foundation Santa Barbara College Foundation Girls, Inc. of Carpinteria Hope School PTA Hope School Education Foundation Hospice Foundation

Global Connections

E N

XCLUSIVE
Village Properties is the exclusive affiliate for Christies International Real Estate in the Santa Barbara and Santa Ynez Valley. Together, they combine local market expertise with global access to buyers and sellers of distinctive properties.

ETWORK
A subsidiary of Christies International, the worlds oldest fine arts auctioneers, Christies International Real Estate is the worlds largest network of independent real estate brokers, dedicated to the marketing and sale of important properties. With more than 36,000 affiliated agents linked to over 900 offices in 40 countries, the referral network provides far-reaching exposure to a qualified audience of highly affluent potential home buyers. Discreet, professional service is the hallmark of Christies International Real Estate, and only the most accomplished real estate brokers at the top of their market are awarded affiliate status.

NTERNATIONAL
Village Properties places showcase properties in Christies International Real Estate Magazine, which is published four times a year. In addition, distinctive properties are featured in Christies Magazine, displayed in Christies International Real Estate offices and Christies showrooms around the world, and presented on Christies website at

www.ChristiesRealEstate.com

Comparative Summary
Average List Price
Website population - Price Analysis As of Oct. 2010

Average List Price -Marketing


Christies Great Estates Magazine, Issue III, 2010

$4.5M $3.5M $2.5M $1.5M Christies $1,600,000 $3,595,000

$14M $12M $10M $8M $6M $4M $2M Sothebys

$12,033,000

$3,595,000

Christies Magazine

Christies Online

Percentage -Online Ads, $1M


Website population - Price Analysis As of Oct. 2010

Percentage -Online Ads, $3M+


Website population - Price Analysis As of Oct. 2010

100% 80% 60% 40% 20%

88.6%

35% 25% 43.6% 15% 5%

31.5%

13.4%

Christies

Sothebys

Christies

Sothebys

Percentage -Online Ads, $10M+


Website population - Price Analysis As of Oct. 2010

Number of Offices
Source - Christies Affiliate Network, Sothebys PR

7% 5% 3% 1%

6.0%

1,200 1,000 800 2.4% 600 400

1,030

509

Christies

Sothebys

Christies

Sothebys

Global Connections

R P

ELATIONSHIPS
Established in 1960 as RELO, Leading Real Estate Companies of the World, was the first national relocation service organization. Village Properties effectively utilizes RELO when working with relocating individual home buyers.

ERFORMANCE
The extensive coverage of Leading Real Estate Companies of the World is unmatched in their location industry. Leading RE (Real Estate) dominates the United States list of top 600 real estate firms, with more of the number one market leaders in the top 90 markets than any national brand. Leading Real Estate Companies of the World is a company which believes that performance, value, and relationships are the heart of all business.

ALUE
As a member of Leading Real Estate Companies of the World, your Village Properties agent is more equipped to sell your property. The network is comprised of 150,000 sales associates in 5,000 offices in over 30 countries around the world, and consistently out performs any other national real estate brand by supplying home sellers with qualified national and international prospects.

www.LeadingRE.com

Global Connections

The largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate.
The 600 firms affiliated with Leading Real Estate Companies of the World (LeadingRE) are represented by 5,000 offices and 150,000 associates in more than 30 countries worldwide. Collectively, this group sold nearly 1 million homes worth $250 billion last year, more than any national real estate brand. LeadingRE dominates the United States list of top 500 real estate firms, with more of the Number One market leaders in the top 90 markets than any national brand.

Global Connections

Village Properties is a proud affiliate of Luxury Portfolio International, the luxury extension of Leading Real Estate Companies of the World the largest global network of premier locally branded companies dominated by many of the worlds most powerful independent luxury brokerages. Their award-winning website was launched in 2005 and in its first year featured more $1 million-plus residences than other luxury real estate organizations. The network continues to grow and now markets over 25,000 of the worlds most remarkable homes annually and attracts over 1.2 million high-net-worth visitors a year. By presenting a gallery of the finest luxury properties and brokerage worldwide, their brand is recognized throughout the world as the luxury standard of excellence. Luxury Portfolio International markets properties in over 45 states and 25 countries, website visitors from over 200 countries/territories every month, site translation in nine languages, and a total inventory of available properties totaling almost $34.5 billion. The 200 luxury affiliates represent the luxury component of an organization which encompasses nearly 550 companies, 4,600 offices and 140,000 associates producing $225 billion in annual home sales in 30 countries. Based in the United States, Luxury Portfolio International TM is backed by the experience of the most well respected and well known experts in luxury real estate in markets worldwide.

www.LuxuryPortfolio.com

Global Connections

Whos Who In Luxury Real Estate / LuxuryRealEstate.com is an international network of real estate professionals in more than 80 countries representing the finest residential luxury estates and property brokerages in the world. Each member, carefully selected, has been recognized as a leader in the marketing of distinctive and luxury properties, committed to high performance, professionalism, and quality service. LuxuryRealEstate.com, a Webby Award Honoree, has been voted Best of the Web by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal and has been ranked Best Website by consumers according to surveys by the Luxury Institute. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet. LuxuryRealEstate.com has several times more $1,000,000+ content of any nearpeer, and has consistently driven more traffic to member websites and generated more qualified inquiries than any other website. A global collection of the finest luxury real estate brokers in the world, this group of more than 70,000 professionals in more than 85 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000.

www.LuxuryRealEstate.com

Global Connections

uxury real estate marketing


THE COLLECTION is the luxury face of Village Properties, and features an expanded menu of marketing services, tools, advertising and partnerships designed to showcase our $3 million-plus properties. By presenting a gallery of the finest luxury properties in the Santa Barbara, Montecito and Santa Ynez areas, this brand is recognized as a mark of excellence.

reater Exposure
THE COLLECTION showcases the finest homes with extraordinary photography, marketing and advertising - both in print and on the web. Many of these listings can be seen in some of the most prestgious local, national and global real estate and lifestyle publications, including:

Christies International Real Estate Online & Magazine Luxury Portfolio International Luxury Real Estate Online & Magazine Robb Report Exceptional Properties Online & Magazine Haute Living Magazine Montecito Magazine Santa Barbara Magazine

internet

Marketing Advantages

Leading the way with technology


website marketing
With nearly 90% of home buyers desiring photos and detailed property descriptions online, Village Properties is proud to offer an extremely competitive web presence.

VillageSite.com ~The dynamic internet site for Village Properties,


currently ranking on the first page in organic search results for both Santa Barbara Real Estate and Montecito Real Estate. We also offer detailed property listing and company information to a world-wide audience.

The Village MOBILE SITE


ENHANCED FOR YOUR SMARTPHONE. Search Listings, ANYTIME, ANYWHERE, ANYPLACE!

Effective, proven delivery to a broad web-based audience


Through our own sophisticated website, and our numerous affiliate websites, your property will be targeted towards a qualified audience of influential homebuyers, investors, and other qualified persons of interest. Diverse venues and effective web marketing approaches provide powerful results in marketing your home on a local, national, and international scale.

At Village Properties we promise to leverage our in-house marketing system to deliver fast-response web-based marketing. - Chris Burns, Operations Manager.

web exposure
Village Properties streams your property listing to over 50 high-traffic websites including, but not limited to, the following websites:
Village Properties is a member of ListHub, the nations #1 NETWORK for listing distribution, which offers an aggressive strategy for attracting home buyers to our listings. By distributing your listing infomation, along with photographs, to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualified buyers.

Foreclosure.com HomeOnTheTube HomeWinks RealtyStore TweetLister Cyberhomes Vast LakeHomesUSA PropBot DataSphere eRealInvestor FreedomSoft HomeTourConnect Enormo LiquidusMedia Relocation.com USHUD.com CLRSearch MyREALTY.com Overstock *ListHug, March 2010. Website subject to change. Posting criteria and frequency of updates may vary by website. These websites are owned and operated by thrid party companies and Village Properties is not responsible for any information contained within these sites.

internet

Marketing Your Home

Leveraging Social Media


At Village Properties we recognize that the value of social media will only continue to grow, both in terms of usage and in the manner in which buyers utilize and accept it.

Facebook + Twitter + YouTube


The Village Properties marketing team understands that social media offers an unmatched marketing tool to become relevant with todays savvy, technologyoriented buyers, and we believe strongly in leveraging this virtual landscape in order to build profitable relationships with new and past clients and better serve their informational needs.

Village Insight
A cutting edge digital magazine that enables us to effectively capture and retain the attention of perspective buyers and clients, both online and on mobile devices. This marketing tool boosts the effectiveness of social and content marketing strategies by delivering an interactive reading experience.

advantages

Print Marketing

Village Properties will promote your property effectively and efficiently. Our formula for success is simple: We provide the finest, up-to-date marketing services in the industry tailored to the uniqueness of your home.

A Customized Strategy

Your home will be advertised weekly in one or more local and regional publications until sold, including: CASA Magazine Santa Barbara Santa Barbara News Press Santa Ynez Valley News Montecito Messenger Village Properties regularly places certain properties in premier local, national and global publications, further exposing homes across the country and abroad.

print advertising

Montecito Journal Homes Magazine Montecito Magazine Seasons Magazine Santa Barbara Magazine Homes & Land

local

national & global

&

Christies Magazine Luxury Real Estate Magazine Wall Street Journal Leading Estates of the World Robb Report Haute Living Magazine

advantages

Print Marketing

High quality, full color property brochures are an integral part of real estate marketing. Our aesthetically appealing brochures, each one uniquely created by professional designers in our marketing department to capture the most important elements of your home, serve to generate initial interest from prospective buyers. Effective brochures should leave a lasting impression on prospective buyers, also serving to reinforce a buyers inital decision to purchase.

Unique Property Brochures

your custom marketing program


Each marketing program is tailored according to the list price of your home. Included in all programs is a high quality full color flyer or brochure. Below are examples of various custom designed brochures.

Offering custom designed 4 & 8 page brochures

A DIGITAL VERSION of your brochure will be sent by email to EVERY member of the Santa Barbara MLS

Offering exceptional 2 sided color brochures

Offering charming 1 page color flyers

advantages

Direct Marketing

Using our extensive proprietary contact lists, we will consistently market your property using both direct print mail and direct email marketing techniques. This effective and agile advertising medium is a powerful tool, and can communicate to a large audience on a short notice. Village agents and their marketing team will regularly send these communications to potential buyers and other agents.

Direct Print & Email Marketing

Eye-Catching Postcards
Direct mail postcards are an effective tool to further expose your home to a broad audience. Village Properties regularly sends out direct mail campaigns for New Listings, and Sold Homes

Custom Designed
Direct marketing email campaigns will be utilized to market your home, and will be distributed to a large buyers audience, as well as every member of the Santa Barbara MLS

Offering custom designed full color postcard marketing

unsurpassed

Marketing Highlights

A feature unique to Village Properties! We boast a 1/2 hour TV real estate listing program on Cox channel 8, airing 9 times per week. The 1/2 hour real estate show airs as follows: Monday-Friday: 7:30 am Saturday: 9:30 am & 12:30 pm Sunday: 9:30 am & 11:00 am

television home showcase

View properties anytime on Cox Channel 2640. This digital channel receives thousands of views every month and is a proven marketing

Also Featuring Cox Digital Express Link ~

To reach a broad audience we air TV commericials featuring your property on KCOY, KKFX, and Cox Communications in Santa Barbara and Charter Media in North County, running nearly 1,000 ads a month during top rated TV shows.

tv commercials

With nearly 1,200 members, the Santa Barbara Association of Realtors & Santa Barbara Multiple Listing Service is an extraordinary outlet for agents to share exclusive data, as well as enhance their ability to communicate listing details with one another. The SBMLS streams each listing to many local and national consumer real estate websites, thereby exposing your home to an even larger market.

comprehensive mls listing

Collaborating closely with our worldwide affiliates, professional press releases will be written and distributed on appropriate properties. These PR endeavors are regularly seen in major magazines, newspapers, the internet and television.

public relations

Well placed and well maintained real estate signs are an important part of real estate advertising. Village Properties will ensure that your FOR SALE signs are effectively placed and follow all community regulations.

signage

Every week we email an electronic property listing report to all of our clients. The report includes: weekly and monthly activity trends for your listings, unique visits to our website, as well as a competitive overview of other properties in your area and price range.

property listing reports

the process
S

Marketing Plan

With an emphasis on integrity, our goal is to expose your property to the widest group of qualified buyers in order to achieve the optimum sales price.

Marketing Goal Assurance

Your Village Properties agent pledges to use their broad experience and skills to achieve the above marketing goal by developing a comprehensive marketing plan that includes the following steps.

tep 1
Preparation for Sale Meet with you to define your propertys amenities, its history and your goals. Consult specially selected Realtors for their professional opinion on pricing. Prepare a Comparative Market Analysis. Collaborate with you to strategically determine the list price. Advise you of any needed reports. Photograph your home. Order high quality property flyers/brochures for your home. Have a visually appealing For Sale sign installed on your property. Advise you of any recommended staging.

tep 2
Networking with Realtors List your home with color photos on Santa Barbara Multiple Listing Service Email all Realtors and invite them to view a photo tour With your approval, hold Brokers tours regularly Send emails to local Realtors via email Ensure your property is displayed on all high-traffic real estate websites Follow-up with agents who show the property for their feedback Continually network with Realtors until your home is sold

the process
S
tep 3
Marketing Your Property

Marketing Plan

Consult with advertising department to effectively advertise your property Consult with marketing department to develop a custom marketing plan for your property, as well as order full color flyer/brochure and/or postcards Advertise your property bi-weekly in Santa Barbara NewsPress or CASA Other publications may also be utilized, including: Homes Magazine Homes & Land Montecito Journal Montecito Messenger Christies International Real Estate Magazine Luxury Real Estate Magazine Haute Living Robb Report, and more....

tep 4
Website Marketing & Social Networking Taking full advantage of the internet is an essential step to marketing your property in todays crowded marketplace. Website marketing offers tremendous opportunity to get your listing in front of as many buyers as possible, instantaneously. In addition to marketing your home on VillageSite.com, Village Properties also advertises all our listings on multiple high-traffic real estate sites, as well as contemporary social net working sites such as Facebook and YouTube.

tep 5
Facilitating Escrow Present and review all offers with you. Gracefully represent you in negotiations. Organize what can be a complex, tedious process. Provide guidance in completing documents. Provide necessary disclosure documents. Manage the escrow process, e.g.inspections, repair work, loan processing, title work, disclosure and insurance clearance, etc. Coordinate a successful close of escrow.

Market Analysis

Our sellers expect the highest and best results

hat is why they turn to Village Properties for exceptional service and performance. A proven industry leader,

Village Properties has earned their unsurpassed track record by mastering the two essentials of home sales:

Pricing & Timing


Timing
- Research shows that the activity surrounding your home is greatest in the first 21 days that

it is on the market. Village Properties uses this peak period of interest to your best advantage by following our cardinal rule of advice: price your property realistically from the start

Pricing

- Even in a strong market, it is important to price your property appropriately in order to get

the most attention from buyers and agents right from the beginning. Fortunately, your Village Properties professional is committed to introducing your home with attractive, sound pricing, crafted from comprehensive analysis and their solid expertise. This strategy assures you a competitive edge and the ability to sell your home under any market condition.

Market Analysis

Results

- From listing date to close of

escrow, Village Properties realistic pricing pays huge dividends: Your home is sold faster with the highest and best results.

*Graphs indicate the interdependent relationship between pricing and timing