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INTAKE CODE MODULE CODE AND NAME
: : BM007-3-1-IMT (Introduction to Management)
DATE OF SUBMISSION
: 01 November 2010
Table of Contents Sno 1 Introduction Topic Page No’s 1 2 Mega Environment ( Legal Political and Technological Element ) 2-3 3 Task Environment ( Customers and Clients and Competitors ) 4-5 4 Conclusion 6 5 References 7-8 6 Group Task Report 9 .
 To increase effectiveness and efficiency of its output. Dell Inc. the new name “Dell Computer Corporation” was adopted and they began expanding globally. They believe in a very simple concept. Therefore. Texas with the former name “PC’s Limited”. They emphasize on team work. Every person in the organization is believed to contribute significantly to the brainstorming process.  It is the world’s leading direct seller of computer systems which has employed more than 96. Dell’s mission is to deliver innovative and cost-effective solutions to their customers. it was rebranded “Dell Inc. business operations might be affected in either a positive or negative way since the markets are changing all the time. sells and supports computers and related products and services. Taylor which focuses on job division and responsibility. .  Dell follows very closely the American corporate culture. Dell emphasizes on the scientific management introduced by Frederick W.” in a means to recognize the company’s expansion beyond computers.000 people and is serving worldwide in almost 180 countries. In 2003. However. it is extremely important to take into consideration the mega and task environment. Each employee has to take responsibility of their actions. was founded by Michael Saul Dell on 4th Figure 1 November 1984 in Austin. In 1988. which is by direct selling of computer systems the company could best understand the customers’ needs and efficiently provide the most effective computing solution to meet their requirements.Introduction Dell Incorporated is a multinational information technology corporation that develops. Every employee is required to speak English.
To ensure the resale and recycling of obsolete or excess computer systems. Dell now has set a goal of becoming the greenest technology company. Dell was awarded the National Recycling Coalition’s ninth annual Recycling Works Award for their efforts. Very often people tend to take things for granted and neglect the seriousness of this issue. Dell’s objective is to minimize the stress on the environment simultaneously achieve speed. Throughout this campaign. Dell helps customers to decrease electricity usage and system operating costs as well as educating them to become effective environmental stewards.Mega Environment The Mega Environment consisting of Technological. donation. prolong product life span and provide effective and convenient equipment recovery solutions. Hence.” said Michael Dell. responsiveness and cost savings. In 2007. . The options include recycling.  Dell tends to conserve product energy consumption. and lease return. Dell believes no computer should go waste. people are advised to keep technology out of the trash. Sociocultural Element Peoples nowadays need to be extremely vigilant about the environment. Global Warming being the major concern. Dell has proved to be an environmentally friendly company by promoting “earth friendly products”. value recovery. reduce or eliminate materials for disposal. “From the time we conceive and design a product to the point when that product is responsibly recycled. Dell provides Asset Recovery and Recycling Services. Dell was the first company in the IT industry that established products’ recycling programme. Sociocultural and International Elements is the general environment reflecting the conditions and trends in the societies and markets within which an organization operates. we seek to minimize our company’s impact on Figure 2 the world and empower our customers to join us. Economic. Legal-political.
most of the technological products are cheap in cost and Figure 3 price. In fact. In order to remain competitive. Dell should innovate for low price to high quality products to move with the shift that is currently happening in China.Technological Element The technological element reflects the current state of knowledge regarding the production of products and services. Due to the wide range of competition in China. With the expanding internet technology. Dell started offering low end products. In order to compete with the markets. And this restricts Dell from achieving high levels of market share in China. Every single product comes out with a better technology.  . pricing competition in China is the greatest war in the world. This will ensure that Dell could keep on delivering the newest technologies. this is such a flaw because the only way to achieve market share is through good quality higher end products. Today technology is changing every day. However. it is extremely important for Dell to stay updated about the latest technologies and the development of new technologies. Dell took this opportunity to expand its business globally by allowing customers to purchase products via internet. Therefore.
In addition. reputation and sales. The channel highlights business several innovators that have chosen Dell to help them in their success. It has become increasingly important to stay up-to-date with the needs and demands of the customers as they are crucial to the organization’s success. Companies need to be flexible . It is thus critical at this point of time for companies to quickly move to a process – driven model to respond to threats and manage these risks.  Customers and Clients Customers and Clients of an organization are those individuals and organizations that purchase its products and/or services. Labour. more than 37% of Business owners watch video on YouTube. the channel also features almost videos Figure 4 200 aligned select to and technologies solutions. These conditions are not stable but are volatile. Dell hopes to reach out to those people with their new YouTube channel: IT Solutions for Business.Task Environment The Task Environment consisting ideally of the Customers and Clients.  The malicious and criminal use of cyberspace or cyber crime as it is commonly called is widespread these days. According to a recent survey. Cybercriminals have become a permanent part of the Internet’s ecosystem and they are responsible for financial losses and putting critical infrastructures at risk. They are the recipients of the Organization’s output (Products / Services). Competitors. The organization interfaces with these elements in the course of conducting its business. They also have a feedback system that helps users determine what type of video content they would like to include to the channel. Suppliers and Government Agencies includes sectors with which the organization interacts directly and that have a direct impact on the organization’s ability to achieve its goals.
Dell should work more on the production of netbooks thereby targeting effectively the younger market as well. the competitors and the likes and dislikes of the consumers. help – wanted ads. Sony.  Dell takes these challenges seriously and strives to protect its customers and business partners. One major concept of Dell that has given the company an upper hand over its competitors is the “Direct Customer Contact”. Gateway. simultaneously providing and maintaining a safe environment. Michael Dell. business reports. talking to people and being part of discussions to keep an update on the happenings of the industry. Competitors Competitors are other organizations in the same industry or type of business having the same target market. The organization needs to keep abreast of what their competitors are doing. They have begun investigating innovative ways to develop a secure supply system and to integrate security encryption and other technologies into their hardware and security services. They have to keep a track on the latest products or services and upgrades being brought about by their competitors. cheaper and convenient systems that could help in their coursework and at the same time be easy to carry around. Dell has its product launched in terms of Slates and Convertibles. and advertisements. They have been able to be at the top of the industry by delivering the best possible customer experience by directly selling products and services online. but it hasn’t yet entered the Hybrid Figure 5 market. Sun Microsystems. Lenovo. Acer. Dell should thus venture into this product in the near future. the founder of the company uses a variety of approaches like chatting. Toshiba and Asus. Dell’s major competitors include HP. Netbooks are a good choice for this.enough to accommodate the users evolving and complex needs. Slates and Hybrids. Convertibles. The four forms of tablet PC’s are Booklets. . Students these days are looking for lighter. Its major rivals HP and Lenovo have already inculcated this technology into their products. This could be done by obtaining information from news clippings. A Tablet PC is a portable personal computer equipped with a touch screen as the primary input device.
solutions. and services to individuals of different sectors such as home. In order to achieve more success. hardware. The direct model enables Dell to develop a complete understanding of what are their customers’ expectations thereby assisting them strengthen customer relationships and increases customer satisfaction and loyalty. and large enterprises worldwide. customer relationship has become the most important management strategy. small and medium sized businesses. Dell needs to maintain their valuable customers. competition is extremely intense. Dell Computer Company’s direct-to-customer sales service business model is the key to the company’s dramatic growth and success. Consumer awareness surveys should be conducted to ensure the positive image that Dell has created for itself is maintained. public sector. software. In order for Dell to sustain its competitive advantage. Dell always initiated ways to overcome its weaknesses and use its strengths to gain advantage over its competitors. Dell must be aware of the benefits they wish to achieve.Conclusion In the PC business. . It also helps Figure 6 eliminate the middleman and offers customers more powerful configured systems at better prices. Thus the present leader is surely to be credited and appreciated for the success of the organization. Careful analysis of the various factors and business strategies that contributed to the company’s success and subsequent implementation of them created the path for the company’s continued success. and also the appearance of the computer casing and the mode of delivery of the system. One of the most distinguishing features of Dell that is a critical success factor is that they provide the mode to customize computers based on the customers’ requirements on systems. technologies. how it will be realized and they must ensure appropriate investments of resources to obtain these benefits. Dell provides products.
Available from http://www. (2010) Define Task Environment [Online].euro. 2007.html [Accessed October 2010].com/business_guide/cs_im_dell.community. 2. 6th ed.com/content/topics/global. 1. About Dell|History | Dell Österreich.com/methodology/technology-partners/ [Accessed October 2010]. US: Soft Serve. 5. 6. Jacob Augustine (2010) Dell’s Corporate Culture [Online].softserveinc. Dell. US: Pacific Lutheran University.1000ventures.com/content/topics/global.aspx [Accessed September 2010]. DELL-Laura (2010) Bringing Innovators and Technology for Business to YouTube [Online]. 2010.dell. Retrieved from: http://en. Go Green with Dell.com/definition-of/task-environment [Accessed October 2010]. US: Dell.edu/~augustja/doc/dell-corporate. Available from http://www.com/dellblogs/Direct2Dell/b/direct2dell/archive/2010/09/24/bringing-innovators-and-technologyfor-business-to-youtube. United States: South Western Educational Publishing. NA: 1000 Ventures.aspx/vectors/en/2007_go_green_with_dell ?c=us&l=en&cs=555 [Accessed 15th October 2010] 4.aspx/about_dell/company/history/hist ory?~ck=ln&c=at&l=de&lnki=0&s=corp [Accessed 4th October 2010] 3. Anon. [online]. Retrieved from: http://googledefinition. Vadim Kotelnikov (2009) Case Study: Dell Computer Corporation [Online]. Anon. (2010) Dell [Online]. Dorothy Marcic (2008) Understanding Management.doc [Accessed 26th October 2010]. Retrieved from: http://www. Daft. [online]. Retrieved from: http://www. Dell. .plu. Retrieved from: http://www.dell.dell. US: Google.References Richard L.
in/tablet-pcs/2009/10/dell-latitude-xt2-convertibletablet-pc-announced/ Figure 6: http://e-learning.htm Video: http://www.com/college-dropouts-who-became-billionaires/ Figure 3: http://www. DELL-Pam C (2010) Two Sides of the Coin: Cyber Benefits and Cyber Threats [Online]. Figure 1: https://www. US: Dell.7.dell.aspx Figure 2: http://thepirata.com/dellblogs/Direct2Dell/b/direct2dell/archive/2010/09/23/two-sides-of-the-coin-cyberbenefits-and-cyber-threats.aueb.aspx [Accessed September 2010].community.dell.dmst. Retrieved from: http://en.engadget.dell.com/dellblogs/Direct2Dell/b/direct2dell/archive/2010/09/24/bringing-innovators-andtechnology-for-business-to-youtube.techgadgets.aspx Figure 5: http://www.com/dellbusiness .com/portal/en/Home.community.dosd.youtube.com/2007/03/21/chinese-dudes-and-dudettes-getcheap-dell-desktop/ Figure 4: http://en.gr/mis/Cases/Dell/Case/overview.
Task / Description / Responsibility Name & Signature 1 Task Environment – Introduction and Customers and Clients Compilation and Editing of individual works 2 Mega Environment – Technological Element 3 Introduction to the organization Mega Environment – Introduction and Legal Political Element 4 Discussion about the success of the organization and conclusion Task Environment – Competitors .Group Task Report Group Members: No.