Chamber

VOICE
Winter 2012 · VOLUME 11 · ISSUE 1
A publication of the Los Angeles Area Chamber of Commerce
Follow the Los Angeles Area Chamber of Commerce on and at lachamber.com.
usiness and government in America have long
understood the importance of international trade.
Speaking about free trade in a radio address to the nation
in 1988, President Ronald Reagan said, “e record
is clear that when America's total trade has increased,
American jobs have also increased. And when our total
trade has declined, so have the number of jobs.”
Reagan emphasized that a key factor behind our nation's
great prosperity was and always has been an open trade
policy that allows American businesses to freely exchange
goods and services with people from around the world.
Looking back at the international trade successes of 2011
— local and federal — one can only imagine that Reagan
himself would be pleased with the progress made.
In October, the Los Angeles Area Chamber of Commerce
applauded Congress when it approved multiple trade
agreements that will make it easier for American
companies to export to Panama, Colombia and South
Korea.
“Congress recognized the urgency of the situation and
provided a much-needed lifeline to American businesses,”
said L.A. Area Chamber President & CEO Gary
Toebben. “At a time when our country’s employers need
every advantage they can get to compete in international
markets, these cost-free jobs stimuli are exactly what we
need.”
With that and other key policy victories in place, as well
as programmatic mechanisms achieved throughout the
year, the Chamber is poised to seize 2012 and make it the
year of global initiatives.
B And it could not have come at a better time. With both
the City and State locked in budget decits and an
unemployment rate of 11.9 percent in Los Angeles County,
the sound of increased container ship foghorns at the Port
of Los Angeles and cargo aircra touching down on the
tarmac at Los Angeles World Airports should be music to
every Angeleno’s ear.
More than 50 percent of air cargo activity at the Los
Angeles International Airport (LAX) is international
in origin or destination. LAX handles an estimated 79
percent of the region's air cargo, including the most
exported air commodity (in tonnage) vegetables, fruit and
nuts. Other leading exports include computer equipment;
photo, science and medical instruments; paper and pulp
products; chemical products; plastics and articles thereof;
prepared foodstus; special classication provisions; and
aircra products.
Japan alone accepts more than 70,033 tons of LAX's
exports annually, which are valued at $4.1 billion.
In 2012 the Chamber will work closely with LAX as well
as the Port of Los Angeles; the Oce of Mayor Antonio
Villaraigosa; University of Southern California’s Center
for International Business Education and Research; and
the University of California, Los Angeles Center for
International Business Education on the Los Angeles
Regional Export Council. A strategic eort that will
be housed at the Chamber, the Council will put more
businesses on a path to benet from international trade by
encouraging and assisting them as they look to begin or
increase trade activity.
The trip to China with the Los
Angeles Area Chamber of
Commerce was fantastic (and I
am not really a group traveler).
The trip was well planned and our
travel group was amazing and
diversified. Most important, the
sta and every detail of the travel
was very well executed.


Tour Rates
$2,550 per person double
$670 single room supplement
FOR MORE
INFORMATION GO TO
www.lachamber.com
DELHI · JAIPUR · ACRA
The Los Angeles Area Chamber of Commerce presents
INCREDIBLE INDIA
Colden Triangle Tour
April 19 - 28, 2012
Experience the ancient wonders of India
Open to all Chamber members and guests.
Pasl L.A. Area Chamber lrips have
received rave reviews...
Fran Inman
Majestic Realty Co.
Traveled with the Chamber in 2010
Thursday, Jan. 26, 2012
5:30 p.m. Reception
7 p.m. Dinner & Program
JW Marriott at L.A. Live
900 W. Olympic Blvd.
Los Angeles, CA 90015
Individual Tickel: S500 · Reserved Table S5,000
Business Attire
PRESENTED BY
Honoring
2012 Chair of the Board
KAREN L. HATHAWAY
Presidenl & Managing Parlner
LAACO, LTD./
Los Angeles Athletic Club
PrESEnTing
Civic Medal of Honor
HAROLD M. WILLIAMS
Distinguished Business Leader
DR. BENJAMIN CHU
Presidenl
Kaiser Permanenle
Corporate Leadership Award
WELLS FARCO
For more iníormalion and lo RSVP, visil
www.lachamber.com/inauguraldinner.
For sponsorship information, please contact Director
of Events Michelle Attebery at 213.580.7585 or
mattebery@lachamber.com.
0|oba| Economy

0ateWay
Continued on page 4
Cary Toebben, Presidenl & CEO, 2l3.580.7525, gtoebben@lachamber.com
David Eads, Execulive Vice Presidenl & COO, 2l3.580.7546, deads@lachamber.com
Ben|amin Slilp, CFO &Vice Presidenl oí Adminislralion, 2l3.580.752l, bstilp@lachamber.com
David Rallray, SVP oí Educalion &Workíorce Developmenl, 2l3.580.75l5, drattray@lachamber.com
Carlos J. Valderrama, SVP oí Clobal Inilialives, 2l3.580.7570, cvalderrama@lachamber.com
Brian K. Williams, VP oí Leadership Programs, 2l3.580.7577, bwilliams@lachamber.com
Lee Ligons, VP oí Business Developmenl, 2l3.580.7523, lligons@lachamber.com
P. Anlhony Thomas, VP oí Public Policy, 2l3.580.7568, athomas@lachamber.com
Michelle Attebery, Director of Events, 213.580.7585, mattebery@lachamber.com
Beverly Kenworlhy, Direclor oí Public Policy, 2l3.580.753l, bkenworthy@lachamber.com
Chamber VOICE is a quarterly publication of the
Los Angeles Area Chamber of Commerce
350 S. Bixel St., Los Angeles, CA 90017.
For membership information, contact the Chamber at 213.580.7592
or visit lachamber.com.
The Chamber VOICE is produced by the L.A. Area Chamber Marketing &
Communicalions deparlmenl in con|unclion wilh Chamber Slah.
Mandy Denaux, Director of Marketing & Communications, 213.580.7532, mdenaux@lachamber.com
Monika Medina, Senior Inleraclive Markeling Manager, 2l3.580.75l6, mmedina@lachamber.com
Ale|andro Cuzmán, Communicalions Manager, 2l3.580.7544, aguzman@lachamber.com
Meghan Long, Markeling & Communicalions Manager, 2l3.580.7548, mlong@lachamber.com
Lily Tran, Craphic Designer, 2l3.580.7573, ltran@lachamber.com
Chamber Senior Sta
Event Highlights
MON. - WED. ] MARCH 5·7
Los Angeles on the Hill:
ACCESS Washinglon, D.C.
Join the Chamber for the annual ACCESS
Washington, D.C. trip, where more than 200 business
leaders and public ocials convene in Washington,
D.C. to advocate for Southern California.
Participants meet with members of Congress and
the president's administration on key issues. e trip
Want to know what’s coming up at the
Chamber? Visil lachamber.com/events
to view and register for upcoming events.
Below are some key signature events
you don’t want to miss:
Calendar of Events
FRI. ] FEB. 24
Principal for a Day
Principal for a Day allows you to be a part of the
solution to strengthen public education. e future of
our workforce depends on business and civic leaders
building relationships with local schools. Shadow a
Los Angeles school principal and experience a typical
day as an administrator and educator. Contact Gail
Levy, 213.580.7594 or glevy@lachamber.com.
2012: A year of recovery and
prosperity for Los Angeles
The Porl oí Los Angeles has been lhe number one busiesl conlainer porl in lhe U.S. since 2000.
Increase your organization’s visibility in Los Angeles and gain
new customers by advertising in the L.A. Area Chamber’s
publications and Web site. Advertising with the Chamber is
available exclusively to Chamber members.
Contact Monika Medina, 213.580.7516 or mmedina@lachamber.com.
Advertise in:
Chamber VOICE, lhe Chamber's award·winning quarlerly
newsletter
L.A. Business This Week, lhe Chamber's award·winning weekly
email newsletter
www.lachamber.com, the Chamber’s nationally recognized website
includes a welcome reception and two breakfasts with high ranking congressional
leaders. Contact Jessica Dubo, 213.580.7558 or jdubo@lachamber.com.
THUR. ] JAN. 26
123rd Annual Inaugural Dinner
Presenled by UPS
Join Gov. Jerry Brown and more than 1,200 business
and civic leaders at the Chamber’s must-attend kicko
of 2012. We will honor new 2012 Chamber Board
Chair Karen L. Hathaway, president & managing
partner, LAACO, Ltd./Los Angeles Athletic Club
and other distinguished honorees at the JW Marriott
Hotel Los Angeles at L.A. Live. Contact Michelle Attebery, 213.580.7585 or
mattebery@lachamber.com.
A
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C
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S
S W
ASHING
TO
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, D
.C
.
NOW RECRUITINC
Leadership L.A.
e Leadership L.A. fellowship has been helping
L.A.'s up-and-coming leaders expand their inuence,
develop their career and gain insight into their
community since 1987. It is for individuals who are
becoming increasingly active in community leadership
roles and need to understand the issues shaping the
City and County. e early application deadline is
Wednesday, Jan. 18, 2012. Contact April Tam, 213.580.7526 or atam@lachamber.com.
page
A better L.A. is our business
2
s our cover story details, 2012 is poised to
Increased trade will be due in part to the U.S.-Korea Free Trade agreement
signed in 2011 which the Chamber lobbied for continuously for three years. is
agreement — along with those signed with Columbia and Panama — is the most
commercially signicant trade agreement in more than 16 years. e three free
trade acts will reduce taris on U.S. exports and help local companies compete in
these markets.
When it comes to promoting international trade and global initiatives in L.A.,
the Chamber is, and will continue to be, at the forefront of activity. Late last year,
Los Angeles Mayor Antonio Villaraigosa announced that the newly formed Los
Angeles Regional Export Council will be housed at the Chamber. is strategic
eort will allow the Chamber to work closely with LAX, the Port of Los Angeles,
the Mayor’s oce, USC and UCLA to assist local businesses as they aim to
increase their trade activity.
e Chamber will also serve as a Private Sector Liaison Ocer for the World
Bank and coordinate activities in California with intermediaries such as other
chambers of commerce, business associations, investment and export promotion
agencies and regional and national economic institutions.
ere will be many opportunities to increase exports in 2012, and we are excited
to work together with our members and partners to make it a year of recovery
and prosperity in Los Angeles. ank you for your continued support of our
eorts and for all we do together to build a better L.A.
Sincerely,
Gary L. Toebben
President & CEO
Los Angeles Area Chamber of Commerce
A
be a year of growth in international trade for Los
Angeles and global initiatives for the Chamber. With
a favorable exchange rate and more U.S. companies
looking overseas to expand their markets, LAX and
the ports of L.A. and Long Beach are becoming
even more important to the regional economy. e
timing is right; with an unemployment rate of nearly
12 percent and both the City and the State locked in
budget decits, boosting trade and the jobs associated
with trading companies is just what we need.
More lhan 97 percenl oí U.S. exporlers are small· and medium·sized enlerprises, and lhey accounl íor nearly a lhird oí U.S. merchandise exporls. page
Chamber
VOICE
Seen + Heard at the Chamber
3
10 ways the Chamber helped your business
Your inveslmenl in lhe Chamber helps us build a slronger economy and qualily oí liíe in lhe
region. Here are a few ways we helped improve L.A. business:
Named home for Regional
Export Council
The Chamber and L.A. Mayor Antonio
Villaraigosa announced lhal lhe Chamber
has been selected to house the Los
Angeles Regional Export Council, a
collaborative eort to assist companies
looking to begin or increase international
trade activity. Los Angeles is the first of
four pilot metro areas to partner with the
Brookings Inslilulion Melropolilan Policy
Program lo develop exporl plans lhis year.
Bottom line: Expanding exporting
activity is the key to creating jobs now.
3
PRESENTED STUDENT SCHOLARSHIPS. Education
and business leaders were on hand to award 10
sludenls wilh Sl,000·scholarships al lhe Cash íor
College Family Nighl.
ADVOCATED FOR BUSINESS ISSUES AT CITYHALL.
Chamber Presidenl &CEOCary Toebben speaks aboul
|ob crealion and pension reíormal lhe 20ll ACCESSL.A.
City Hall advocacy event.
10
Lobbied for passage of
CEQA reform legislation
The Chamber applauded Cov. Jerry
Brown for signing legislation to streamline
environmental review for key construction
projects. The two bills — AB 900 and
SB 292 - signed during a ceremony al
the proposed site of the Farmers Field
stadium, are expected to drive hundreds
of millions of dollars in economic
investment while ensuring all projects
meet California Environmental Quality
Act (CEQA) criteria. The Chamber was a
proponent for both these bills.
Bottom line: Slreamlining key
construction projects will generate
significant economic benefit for
California.
Advocated the Hoover
Power bill's passage
through Congress
The Hoover Power Allocalion Acl was
passed through both houses and signed
by the president. The bill allocates and
expands lhe availabilily oí emission·íree
hydroelectric power generated at Hoover
Dam through 2067. The Metropolitan
Water District of Southern California
and Los Angeles Department of Water
& Power use the hydroelectric power
generated at Hoover Dam to support the
integration of renewable energy resources,
such as wind and solar power. The
Chamber advocaled íor lhe Hoover Power
Acl during ils annual ACCESS Washinglon,
D.C. event this year.
Bottom line: Access lo emission·íree
hydroelectric power is vital to ensuring a
well·balanced energy porlíolio.
Appointed to assist local
firms find emerging
markets
The Chamber was appointed by the World
Bank as a Privale Seclor Liaison Omcer
(PSLO). The Chamber |oins eighl PSLOs
in lhe Uniled Slales and l22 around lhe
world. As a PSLO, lhe Chamber will be
responsible for coordinating activities in
California to provide information about
the World Bank's projects and services,
and organize seminars, trade missions and
matchmaking opportunities for regional
firms interested in conducting business in
emerging markets.
Bottom line: As a PSLO, lhe Chamber will
be empowered to expand its assistance to
companies who want to export.
7
The Chamber supported AB 1069, which
will extend California's film tax credit,
and helped defeat bills that would impose
new requiremenls on developers oí large
oullels (SB 469) and eliminale payroll
cards (SB 93l), which help workers
avoid predalory check·cashing services.
The Chamber·sponsored educalion
bills signed by Cov. Brown include AB
l304 (Block), which supporls leacher
development; AB 790 (Furutani), which
will establish a Linked Learning pilot
program; and AB 250 (Brownley), which
eslablishes clear goals íor learning. Cov.
Brown also signed the California Dream
Act, which the Chamber supported.
Bottom line: This legislation will help to
make Caliíornia more business·íriendly.
Focused on business
and education reform
legislation
9
5
Advocated for job
creation at City Hall
More than 300 business leaders
converged at L.A. City Hall for the
Chamber's annual ACCESS L.A. Cily
Hall event. Chamber members called
on L.A. Mayor Anlonio Villaraigosa, Cily
Conlroller Wendy Creuel, Cily Allorney
Carmen Trutanich and City Council
Presidenl Eric Carcelli lo íocus on eighl
issues to create jobs and strengthen the
economy. In conjunction with the event,
the Chamber released the second annual
Los Angeles City Council Districts: 2011
Economic Report, which breaks down
economic trends and figures by council
district.
Bottom line: The Chamber is sending
the message to City Council members
that job creation needs to be their top
priority.
2
Supported new U.S.-Korea
Free Trade Agreement
High·level represenlalives írom lhe Korea
Importers Association (KOIMA) met with
U.S. counlerparls al lhe Chamber íor a
day of business meetings coordinated
by lhe U.S. Deparlmenl oí Commerce.
The Chamber and KOIMA signed an
agreement to share information about
new and ongoing trade opportunities,
inveslmenls and |oinl venlures. Shorlly
thereafter, the pending Free Trade
Agreemenls- Soulh Korea, Columbia and
Panama -were approved by Congress.
Bottom line: The Chamber·supporled
U.S.·Korea FTA will add Sl0·Sl2 billion lo
lhe annual U.S. CDP and is lhe nalion's
most commercially significant FTA in
more than 16 years.
1
Helped more than
11,500 students get
cash for college
Sludenls and íamilies allended ínancial
aid and college life workshops at the
10th Annual Cash for College: College &
Career Convention at the Los Angeles
Convention Center. More than 100
college and career representatives
taught about available resources to pay
for college. "This event is about giving
hope lo lhousands oí educalion·hungry
Angelenos and letting them know college
is within their reach,” said Chamber
Senior Vice Presidenl David Rallray.
Bottom line: A highly trained workforce
is vital to the future of L.A.’s economy;
thanks to Cash for College, more than
11,500 students are one step closer to
college and careers.
SIGNED AGREEMENT WITH KOREA IMPORTERS
ASSOCIATION (KOIMA). The Chamber and KOIMA
signed an agreement to share information about
trade opportunities and joint ventures.
Sporls icon and l4·lime NBAAll Slar
Jerry West al lhe Power Hour Series in
Seplember.
Called on Congress
to pass America Fast
Forward legislation
The Senale Environmenl & Public Works
Commillee, chaired by Sen. Barbara
Boxer, approved Moving Ahead for
Progress in lhe 2lsl Cenlury, a lwo·year,
$109 billion transportation reauthorization
bill. The bill includes the America Fast
Forward Financing Innovation Act, which
would increase the funding for the
Transportation Infrastructure Finance
& Innovation Act to $1 billion from the
current $110 million. Locally, this is a huge
step towards implementing the 30/10
program designed to create jobs, relieve
congeslion and improve air qualily.
Bottom line: The Chamber is a champion
of America Fast Forward, which will
jumpstart the local economy and make
our region more competitive.
6
8
IN SEPTEMBER ... U.S. Ambassador to
Chile Alejandro Wol, U.S. Ambassador
to Peru Rose Likins, U.S. Charge
d’Aaires to Brazil Todd Chapman
and Vicki Weil of the Business Council
íor Inlernalional Underslanding called
on the Chamber to explore business
opportunities in Latin America. Mike
Christensen, Port of Los Angeles,
expressed excitement about the future of
the port at the Economy & Infrastructure
Council. “This year it should be about
nothing but jobs,” said California State
Sen. Tony Strickland at the Accenture
Pancakes & Polilics Breakíasl Speaker
Series. Small business owners mel
with Beatrice Hidalgo, Omce oí Public
Engagement and Intergovernmental
Aairs at the White House, to discuss
making the process easier for small
businesses lo access capilal. Sporls icon
Jerry West spoke on subjects ranging
from his sports career to what it takes
lo be a leader al lhe Power Hour Series.
The U.S. economy is in healing mode
and there are no leading indicators
that point to a double dip recession in
the economy, said Economist Chris
Thornberg, Beacon Economics, at a
special economic briefing at the Chamber.
IN OCTOBER... Richard Drobnick, USC
CIBER, and Mark Quinn, U.S. Small
Business Administration’s Los Angeles
omce, |oined lhe Chamber and L.A.
Mayor Villaraigosa for the announcement
that the Chamber was selected to house
the Los Angeles Regional Export Council.
Assemblymember Cameron Smyth
and Assemblymember Felipe Fuentes
discussed the need for constructive
dialogue in Sacramenlo al lhe Accenture
Pancakes & Polilics Breakíasl Speaker
Series. Hon. Amina Salum Ali, African
Union Ambassador lo lhe Uniled Slales,
provided an update on Africa’s improved
economic situation. “We are building on a
history and commitment of success,” said
Marlene Garcia, California Community
Colleges Chancellor's Omce, al a lown
hall hosted by the Chamber and the
Sludenl Success Task Force. General
Motors Corporation Norlh American
Presidenl Mark Reuss spoke about
lhe íulure oí lhe company al lhe Power
Hour Series. ¨Innovalion and energy are
vital for the future of our economy and
certainly for jobs,” said California Energy
Commission Chair Robert Weisenmiller
al lhe Environmenlal Suslainabilily
Council. IN NOVEMBER ... “If we do
this right, we shape California for the
future,” said Dan Richard, High Speed
Rail Aulhorily Board, al a High Speed Rail
Task Force meeting. Under Secretary
of International Trade Francisco
Sánchez hosted the Binational Mayor’s
Conference at the Chamber. University
of Southern California Marshall School
of Business Dean James Ellis discussed
the entrepreneurial challenges that await
students once they graduate from school
al lhe Clobal Inilialives Council. ¨Il's an
‘all kids’ agenda; it’s not going to be a
'some kids' agenda inside LAUSD," said
Los Angeles Unified School District
Superintendent John Deasy at the
Chamber Board of Directors meeting
when discussing the District's new
labor agreement. Father Greg Boyle of
Homeboy Industries joined Los Angeles
Universal Preschool CEO Celia Ayala
for a candid discussion on investing in
early childhood education. California
Insurance Commissioner Dave Jones
spoke to the Health Care Council.
Don't miss out on any action this spring
go to www.lachamber.com/events for
a calendar of upcoming speakers and
events.
4
Partnered in launch of
innovation incubator
The Chamber parlicipaled in lhe ribbon·
cutting of the Cleantech Incubator,
one of the original goals of CleanTech
Los Angeles, of which the Chamber is
a founding member. The Incubator,
which has already attracted four new
companies, will íosler innovalive slarl·ups
and contribute to the region's economy.
The facility is estimated to generate 1,680
jobs and $82.5 million by its fifth year.
Bottom line: The Incubator will play a key
role in building innovative companies in
the region that can fuel the country’s clean
energy future.
The passage oí lhe U.S. · Korea Free Trade Agreemenl is expecled lo add Sl0·Sl2 billion lo annual U.S. Cross Domeslic Producl. page
A better L.A. is our business
4
Gateway to the Global Economy, continued from page 1
“is eort will result in more opportunities for more
local businesses,” said Chamber Senior Vice President
Carlos Valderrama. “When companies in L.A. tap into
opportunities overseas it presents an opportunity for job
creation and economic growth.”
e Chamber will be responsible for shaping the Council’s
structure and referral process; organizing quarterly
regional export partner meetings; developing and
maintaining a regional export website; developing target
industry and country proles and reports; and providing
research to monitor regional export performance.
As a key partner of the Council, Mayor Antonio
Villaraigosa stood with the Chamber to kick o the eort
in October and pledged his and the City’s support. “We
in Los Angeles are not waiting for Washington to create
jobs,” Villaraigosa said. “We are launching this eort to
help local businesses nd the export assistance they need
to grow their businesses and create new jobs.”
e Council will undoubtedly prove to be a vital resource
as the Chamber marches forward to bolster trade in the
region. Two annual Chamber programs that will expand
are World Trade Week and e Americas Business
Forum, which helps connect local businesses with
markets in the Western Hemisphere.
“Increasing exports of American products and services
to global markets can help revive the fortunes of U.S.
companies, spur future economic growth and create jobs
here at home,” said Under Secretary of Commerce for
International Trade Francisco J. Sanchez. “e Americas
Business Forum serves as a critical tool in helping
connect small- and medium-sized businesses in Southern
California to market opportunities around the Western
Hemisphere.”
e U.S. Small Business Administration recently
awarded the Chamber a $320,000 California State Trade
and Export Promotion (STEP) Grant that will help
enhance e Americas Business Forum. A three-year
pilot trade and export initiative, the STEP Program is
authorized by the Small Business Jobs Act of 2010 and is
designed to help increase the number of small businesses
that are exporting, as well as to raise the value of exports
for those small businesses so they can grow and create
jobs.
e grant also allowed the Chamber to partner with the
USC Marshall School of Business and UCLA Anderson
School of Management to establish Export Champions,
a program that helps companies conduct eld research,
market analysis and develop export plans.
In May, the Chamber gathered more than 500 business
executives and members of the diplomatic corps for
the 85th Annual World Trade Week Kicko Breakfast.
BNSF Railway Company Chairman & CEO Matt Rose
joined the Chamber and spoke about the importance of
international trade to the railroad system in the United
States and supply chain challenges the economy faces.
“If there was ever a time when our country stood to
benet from global trade … at time is now,” Rose
said. “World Trade Week is not simply about celebrating
our international successes, but also serves as a rallying
point for local business to become engaged by identifying
existing opportunities and acting out on them.”
During World Trade Week, the Chamber recognized Dr.
Richard Drobnick, director of the Center for International
Business Education and Research at the USC Marshall
School of Business and managing director of the
Association of Pacic Rim Universities World Initiative,
with the Stanley T. Olafson Award for his unwavering
commitment to expand opportunities and foster relations
with the Asia Pacic region.
Yet another key achievement for the Chamber came in
October when it was appointed as the ninth Private Sector
Liaison Ocer (PSLO) to the World Bank, which does
billions of dollars in contracts every year. e PSLO is
responsible for helping California companies compete for
new business stemming from those contracts.
As a PSLO, the Chamber will be responsible for
coordinating activities with various business
intermediaries, such as chambers of commerce and
industry, business associations, investment and export
promotion agencies and other regional and national
economic institutions.
“e Private Sector Liaison Ocer role is a natural t for
us,” Valderrama said. “We’re already in the business of
building awareness for international trade, and now we’ll
have access to even greater resources … those of the World
Bank. is will be a tremendous benet to businesses in Los
Angeles looking to expand their share of the export market.”
With the achievements of 2011 serving as a solid
foundation, the Chamber is now focused on continuing to
build awareness about international trade and paving the
way for new opportunities.
“e Chamber has a role in encouraging the types of
policies that improve the business environment in Los
Angeles,” said Dr. Ira Kalish, director of global economics
at Deloitte Research. “It also has a role in educating public
and political leaders about what issues matter most and
what impact they can have.”
“Global trade is an important driver of economic activity
for greater L.A. As I expect that trade will grow as a share
of the national economy, L.A. is well-placed to benet
from this trend.”
Contact Carlos J. Valderrama, 213.580.7570 or
cvalderrama@lachamber.com.
- Cary Toebben
Presidenl & CEO
Los Angeles Area Chamber of Commerce
“ “
...the Chamber is poised to seize
2012 and make it the year of
global initiatives.
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ìhaì supporì ìhc grovìh of our rcgional cconomy.
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THE ENERGY OF
x
EC0N0M!C DEVEL0PMENT

Statewide Term Limits Reform - Californians for a Fresh Start
The Chamber parlnered wilh lhe L.A. Counly Federalion oí Labor on a lermlimil reíorminilialive lhal has qualiíed íor lhe nexl slale·
wide eleclion. The inilialive will reduce slale lawmakers' lime in omce lo l2 years, bul allowlhemlo serve lhe enlire lime in a single
house. This allows lawmakers lo íocus on developing experlise and long·lermpolicy solulions ralher lhan on lheir nexl eleclion.

Big dreams for a better L.A.
or more than 120 years, the L.A. Area Chamber has F
championed L.A.’s port, an international airport, water
system, entertainment industry and freeway system. We
asked members of the Chamber’s Board of Directors, what’s
your dream project or policy idea for the L.A. region that the
Chamber can help make a reality?

My dream is for a world-class
transportation system where the whole
state would be connected by high
speed rail, and where City residents
would have highly accessible local
transportation so that most of us could
leave our cars at home. Residents
would seek housing based on the
proximity to public transit. My hope
is that the Chamber will continue to
help make this dream come true by
staying involved in our transportation
development plan.
Valeria Velasco
Commission Vice Presidenl
Los Angeles World Airports
and 2012 World Trade
Week Chair
In 2010, 506,500 jobs in the Los Angeles Area were related to international trade
SUPPORT BUSINESS ADVOCACY PRIORITIES
STATEWIDE POLITICAL REFORM:
Reforming the City of L.A.'s Uncompetitive Business Tax (Gross Receipts)
The City of Los Angeles levies a gross receipts tax on most businesses, which places the City at a competitive disadvantage. The
Chamber remains in strong support of the elimination of the gross receipts tax and stands behind the recommendations of the
Business Tax Advisory Committee (BTAC). BTAC has recommended the elimination of the tax in order to bring balance to the tax
position of L.A. and encourage business growth.
L.A. City Oce of Economic Analysis
In 20l0, lhe Chamber won a unanimous vole al Cily Hall íor our proposed Omce oí Economic Analysis lhal will provide a non·parlisan,
independent reviewof proposed City legislation to identify the potential job and economic impact. The pilot project was funded for the
first year with $250k. The Chamber is working with City Hall to identify a permanent source of funding for fiscal year 2012.
L.A. City Planning & Permit Reform
L.A. has one oí lhe mosl expensive and coníusing planning/permilling processes oí any ma|or U.S. cily. Applicanls oílen have lo
deal with multiple city departments with diering standards and timelines. The Chamber strongly supports the Mayor’s eorts to
slreamline lhe work oí íve key Cily deparlmenls resulling in a more lransparenl and emcienl syslem.
Local Ports & Goods Movement
The Port of Los Angeles is a S50 billion per year economic engine, and supporling pro·|obs priorilies and iníraslruclure
improvemenls are essenlial lo mainlaining lhe Porl's compeliliveness (when lhe widened Panama Canal opens in 20l4). The
Chamber advocates for expediting terminal improvement projects, ensuring an economically feasible clean air action plan and a more
competitive port infrastructure.
America Fast Forward
In 2008, volers approved a sales lax increase lo generale S40 billion in lransporlalion íunding over lhe nexl 30 years. Formerly
known as the 30/10 Initiative, America Fast Forward seeks to partner with the federal government to build a dozen major
transportation projects within the next 10 years rather than over three decades. This innovative bipartisan plan will create more
lhan l00,000 |obs. Currenlly in lhe draíl Senale version oí lransporlalion reaulhorizalion, lhe Chamber will advocale íor a robusl
reauthorization in 2012.
Los Angeles International Airport (LAX) Modernization
LAX is a $60 billion annual economic engine for our region and supports thousands of local jobs. The Chamber is proud of recent
progress to modernize outdated terminals for a better passenger experience. However, there is still a pressing need to reconfigure the
lwo norlhern runways íor grealer passenger saíely and lo accommodale lhe nexl generalion oí larger, cleaner and quieler aircraíl.
BUSINESS CLIMATE
REGIONAL ECONOMIC ENGINES
L.A. City Budget Crisis & Public Pension Reform
Los Angeles’ pension crisis is the single greatest financial threat to the City’s solvency. The Chamber supports structural reforms
lo lhe Cily's budgel process lhal: l) overhaul lhe Cily's pension syslemand require currenl and íormer employees lo conlribule
lo lheir heallh care beneíls; 2) slrenglhen lhe reserve íund; 3) implemenl períormance·based mulli·year budgeling and improve
accounling praclices and 4) íocus on lhe delivery oí essenlial cily services.
The California Environmental Quality Act (CEQA) Strengthening
CEQA was originally intended to ensure that development projects met environmental standards. However, the law is often abused
to stop projects for political reasons wholly unrelated to the environment. In March of 2011, the Chamber convened a wide range
oí L.A. based CEÇA experls and developed a working documenl lilled ¨CEÇA Slrenglhening Recommendalions." The Chamber
slrongly supporled AB 900 (Buchanan/Cordon) which broughl CEÇA relieí lo large scale developmenl pro|ecls and placed a
limeline on lawsuil challenges. The Chamber will conlinue lo engage lhe legislalure in 20l2 lo íurlher supporl medium·and small·
scale projects to expedite development and lower the threshold of lawsuits.
REGULATORY & FISCAL REFORM
Business Leaders Homelessness Task Force (Partnership with United Way of Greater Los Angeles)
The Chamber and Uniled Way oí Crealer Los Angeles íormed lhe Business Leaders' Task Force and launched lhe Home For Good
reporl · a íve·year slralegic plan lo end chronic and veleran homelessness in L.A. via permanenl supporlive housing (PSH). Placing
a chronically homeless individual in PSH cosls laxpayers 42 percenl less lhan when lhey are living on lhe slreel.
REGIONAL STEWARDSHIP
Supporting Investments in Early Education
California was selected as one of nine states to share $500 million in federal “Race to the Top” early learning grant money. The
Chamber was a key partner in helping the state compete and played a key role in drafting A Blueprint for Great Schools, which outlined
plans lo |ump·slarl improvemenls in early childhood programs.
Taskforce on Student Success
As a resull oí Chamber·sponsored SB ll43, lhe Caliíornia Communily Colleges Board oí Covernors crealed lhe Sludenl Success
Task Force which embarked on a planning process to examine best practices and eective models to improve community college
achievement. With Chamber support, the task force produced draft recommendations which will be presented to the board of
governors and subsequenlly lhe legislalure by March 20l2.
Encouraging Local Compromise to Improve Education
The Chamber applauds Los Angeles Unified School District and United Teachers Los Angeles for negotiating an important labor
contract which is a major step forward in improving education. The Chamber encouraged the agreement, and as a convener and a
signer of the L.A. Compact, will be essential in the implementation.
EDUCATION & WORKFORCE DEVELOPMENT
page
Chamber
VOICE
5


Noel Massie
Presidenl · Cenlral
California District
UPS
My dream is that our region becomes
a place where educational success is
as important as business success. e
capital that any business will need
rst is human capital, so for L.A. to
achieve high economic growth, we must
produce high caliber K-12 systems. e
education initiatives currently engaged
within the Chamber are spot on. e
only way to eliminate joblessness and
business loss is to drive world caliber
education systems.



e L.A. region continues to make
history by developing innovative
technologies for aircra and space
systems that promote national security
and scientic achievement. is work
provides thousands of productive,
rewarding jobs which support not only
our tax base but schools and other
infrastructure. My vision is to work with
the L.A. Area Chamber to establish
business friendly public policies that
will ensure L.A. remains the world’s
center of aerospace excellence.
Paul Meyer
Seclor Vice Presidenl &
Ceneral Manager
Northrop Grumman
Corporation
ACrowing Companies
ProgramSponsored by
On time, on point, every month.
SMALL BUSINESS OWNERS ROUNDTABLE
SMALL
BUSINESSES
THINKINCBIG
The Small Business Owners Roundtable is chaired by Paul Butler of Newleaf Training & Development.
For more information, contact Bridget Netter, 213.580.7576 or bnetter@lachamber.com.
WHERE AND
WHEN?
Roundtables will be
held at the Chamber
írom 7:l5 · 9 a.m.
To register for the
nexl Small Business
Owners Roundtable,
visit www.lachamber.
com/events.
WHO CAN
PARTICIPATE?
You musl be a Chamber
member and the owner of a
small business.
WHAT IS THE PURPOSE OF
SMALL BUSINESS OWNERS
ROUNDTABLE?
To íacililale meaningíul peer·lo·
peer discussion lhal drives BIC
results for small business owners.
We promise you:
A¨no·sell" zone.
We will start and finish on time.
We will stay on point.
We ask you to:
Be present and engaged.
Be open to new ideas.
Oer constructive contributions.

HOW MUCH DOES
IT COST?
This is a membership value
opportunity, so there’s no
cost to participate.
WHAT WILL BE
THE TOPICS OF
CONVERSATION?
We will discuss issues
related to business finance,
human resources, leadership
and management, legal,
operations, sales, marketing
and technology. And of course,
whatever else is on your mind!
One in l0 privale seclor workers were employed by íoreign·owned and ·amlialed businesses in Los Angeles Counly in 2008.
page
A better L.A. is our business
6
1 2 3
Featuring Beijing, Hangzhou & Shanghai
n November, business leaders |oined lhe Chamber
on an all·inclusive lrip lo China and gained insighl inlo
Chinese culture, received an inside peek at the changing
business climate and took in the country’s ancient
marvels and natural beauty. The trip was organized by
Chamber Explorations, a division oí Premier World
Discovery that specializes in providing great travel
experiences and one·oí·a·kind nelworking opporlunilies
to chamber of commerce and community members from
around the country.
¨You're able lo see some oí lhe mosl amazing siles in lhe
world-such as Tiananmen Square and lhe Creal Wall oí
China—as well as build relationships with local business
and induslry leaders," says Slephen Birkell, owner oí
Chamber Explorations. “China is a big destination for us,”
he says. “Another incredibly popular trip is our new 2012
Discover Cuba tour, which oers Chamber members a
once·in·a·liíelime opporlunily lo experience lhe hislory
and culture of this island nation.” Birkett says that he
expecls Chamber Exploralions/Premier World Discovery
to take around 10,000 passengers on tours in 2012.
Read more about what travelers, including Chamber
Board Member Art Leahy, CEO, Metro, experienced on
lhe November lrip lo China:
Day 1 – Nov. 8
The group arrived in Beijingand enjoyed a tour of the
Summer Palace, an ancienl royal palace buill by lhe
“Dragon Lady” in the last dynasty. Then they visited
lhe siles oí lhe 2008 Olympic Cames.including lhe
íamous Bird's Nesl Sladium and Waler Bubbles building.
After lunch they checked in at the hotel and then took
a tour of Beijing’s ancient alleyways by rickshaw. They
also enjoyed a great meal and got to know their fellow
travelers.
Day 2 – Nov. 9
The group visited the Temple of Heaven, where emperors
used to pray for the harvest. The complex is more than
600 years old and the architecture and landscape design
is very impressive. Later in the morning they visited
the Forbidden City, the world’s largest surviving palace
complex, where emperors ruled for centuries. After
lunch, lhey slopped al Tiananmen Square, lhe sile oí
several important events in Chinese history.

Day 3 – Nov. 10
Today, lravelers spenl lhe day al lhe Creal Wall oí China.
Slrelching íor 4,000 miles, il lruly is one oí mankind's
mosl remarkable íeals. They also visiled lhe Sacred Way
I
Spotlight on the L.A. Area Chamber’s November trip to China
Scenes from some of the Chamber’s
key events in 2011
Chamber Snapshots
1. Los Angeles Cily Conlroller Wendy Creuel speaks lo lhe more lhan 300 members oí lhe business communily al lhe ACCESS
L.A. City Hall advocacy event. 2. From righl, Ll. Cov. Cavin Newsom discusses his economic growlh and compeliliveness agenda
wilh LAEDC Presidenl and CEO Bill Allen al a lownhall hosled by lhe Chamber, the Los Angeles County Economic Development
Corporation and California State University, Los Angeles. "Let's start reading our history and focusing on what made our state
greal," said Newsom. 3. Robert Rodine, The Polaris Group, and 2012 Chamber Board Chair Karen Hathaway, LAACO, Ltd./Los
Angeles Athletic Club al lhe Holiday V.I.P. receplion al Omni Los Angeles Hotel at California Plaza.
he Trade
Trade Commissioners
Networking Group
T
Commissioners
Networking Group is
a program designed
to support foreign
trade commissioners’
and diplomats’ eorts
to establish better
commercial ties with
local companies
involved in global trade
and investment. is
quarter we spoke to the
group’s co-chair, Tonia
Van de Vyver, trade
oí lhe Ming Tomb and saw ancienl slone·carved animals.
In the afternoon, they visited a cloisonné factory to see
how this traditional enamelware is made. In the evening,
lhe group en|oyed a delicious dinner oí Peking duck.
Day 4 – Nov. 11
The group flew to Hangzhou, the capital of Zhejiang
Province-one oí lhe weallhiesl regions in China. Il's
also considered to be one of the most beautiful areas in
China; with its lakes, hills and pagodas, it’s a breathtaking
city. Travelers visited Lingyin Temple and a famous tea
plantation that produces a signature “Dragon Well” tea
only grown in this area.
Day 5 - Nov. 12
The group visited the Economic Development Zone today
and learned about the many investment opportunities
available in China. Afterwards, they went on a boat cruise
of the West Lake and enjoyed some extraordinarily
beautiful views of Hangzhou. In the afternoon, they flew
lo Shanghai, lhe mosl cosmopolilan cily in China. Aíler
checking into their hotel, travelers enjoyed a great group
dinner at a local restaurant. Afterwards, some members
of the group received traditional foot massages—a relief
after a few heavy walking days.
Day 6 - Nov. 13
This morning lhe group boarded a íighl lo Xian. Upon
arrival they met their guide and began a fascinating
tour of the City. They visited the Xian City Wall and saw
the famous Terracotta Army at the Terracotta Warriors
Excavalion Sile and Museum. The army sculplures were
discovered in l974 by local íarmers; lhey depicl armies oí
the first emperor of China and date back to 210 BC. After a
relaxing dinner, lravelers relurned lo Shanghai.
Day 7 - Nov. 14
Today lhey wenl on a lour oí Shanghai, China's largesl
cily wilh a populalion oí l4 million people. The group
rode along the Bund, the riverside boulevard that shows
oh lhe l930s era high·rise archileclure. Aílerwards, lhey
visiled lhe Carden oí lhe Mandarin Yu and a silk weaving
workshop. In the evening, they all met for a farewell dinner
to say Zai Jien (goodbye) to China, and then enjoyed a
speclacular acrobalics show. A wonderíul end lo a world·
class trip!
Join lhe Chamber on ils nexl lrip lo India! For more
information, see the feature on page 1, or contact Mandy
Denaux, 213.580.7532 or mdenaux@lachamber.com.
commissioner for Flanders Investment and Trade.
What is the mission of the Trade Commissioners
Networking Group?
Our mission is to bring the trade commissioners of
all the dierent countries represented here in Los
Angeles closer to the local business community to foster
international business cooperation, including trade,
investment, and research and development.
What happens at a typical meeting?
e group organizes tours and meetings with relevant
local government departments, businesses, universities
and research institutes to explore the possibilities for
cooperation between the companies and organizations of
our respective countries and those local entities.
How are the programs customized to the commissioners’
individual business strategies in L.A.?
e members of the Trade Commissioners Networking
Group have a say in what the program will look like.
Each year, they can give suggestions for activities which
t closely with their own priorities. e decision of
which activity will be included in the program is decided
in a plenary session by everyone present.
How has the program assisted diplomats with making
valuable connections and partnerships in Los Angeles?
e various trade commissioners have a shared interest
in establishing closer connections with the Los Angeles
business community. Organizing visits and meetings
through the Trade Commissioners Networking Group
gives us easier access to important decision makers, who
might not be as accessible if we tried to approach them
each individually.
anks to the visit to e Boeing Co., the Belgian Trade
Commissioner was introduced to the person at Boeing
in charge of developing international cooperation,
and they have been in discussions to organize a trip
to Belgium to introduce Belgian companies to new
technologies from Boeing.
For more information on the Trade Commissioners
Networking Group or to get involved, contact
Carlos Valderrama, 213.580.7570 or
cvalderrama@lachamber.com.
Tonia Van de Vyver
Trade Commissioner
Flanders Investment and Trade
The San Pedro Bay Porls are responsible íor l.l million |obs lhroughoul Caliíornia.
Of world economic growth
in the next five years will
occur oulside lhe U.S.
87%
numbers
By the
Of the nation’s goods from
Asia are brought in through
the ports of Los Angeles
and Long Beach.
40%
Of the world’s customers
are oulside lhe U.S.
95%
Every $1 billion in
exports creates more than
6,000 jobs
of L.A. manufacturers
currently export
In November, lhe number oí loaded
export containers leaving the
Porl oí Los Angeles íor overseas
destinations reached a record high
of 195,877
In the past 25 years, U.S. exporls
went from $224 billion to over
$1.1 trillion.
15%
page
Chamber
VOICE
4. More lhan 300 oí lhe region's lop business, governmenl and nonproíl leaders came logelher íor lhe Soulhern Caliíornia Visionaries Awards Luncheon al lhe Millennium Biltmore Hotel. SCLN
Board Chair Kimberly Freeman, Southern California Gas Company, a Sempra Energy utility, moderated a dialogue about leadership with the day’s honorees, including Ambassador Frank Baxter,
Jeheries & Company, Inc.; Caliíornia Slale Conlroller John Chiang; Tom Conley (LSC '99), State Farm Insurance Companies; Janel Lamkin, Bank of America California; Dr. Cynthia Telles, UCLA;
and Blake Mycoskie, TOMS. 5. Al lhe 20ll Small Business Summil on lhe arl oí bidding and procuremenl, a panel oí experls shared lools lo gain a compelilive edge in largeling RFPs, negolialing bid
agreements, building partnerships and winning business. 6. Sludenls mel wilh more lhan l00 college and career represenlalives al lhe l0lh Annual Cash íor College: College & Career Convenlion al
the Los Angeles Convention Center. More than 11,500 students and their families received information on college and careers.
7
Southern California's economic engines:
4 5 6
L.A. is boosting the economy through exports
ast year, President Obama stated, “In a time when L
millions of Americans are out of work, boosting our exports
is a short-term imperative.” In his 2010 State of the Union
address, the president announced the National Export
Initiative and set a goal of doubling U.S. exports by the end of
2014, helping U.S. companies become more internationally
competitive and supporting two million American jobs.
Los Angeles has answered the president’s call in a big way.
With 1.9 million cargo containers shipped overseas as of
November, the Port of Los Angeles announced that it had
already broken the previous year’s exporting record. In
November, more U.S. goods than ever before moved out of
Los Angeles, up 15 percent from 2010.
"Adjusting for ination, we are on a pace to see the best year
ever for California exports," said Jock O'Connell, Beacon
Economics' international trade adviser in a statement to the
Los Angeles Times. "We've got a fairly minimal exposure
to the weaker markets in Europe, and we have beneted
strongly from the weakness of the U.S. dollar, which makes
U.S. products a bargain internationally."
Traditionally, importing has been the highlight at the ports of
Los Angeles and Long Beach, the country’s rst- and second-
ranked container ports, respectively. Together the ports bring
in more than 40 percent of all seaborn international cargo
coming into the U.S., and by November the Port of L.A.
had moved 7.3 million containers into the United States—a
one percent increase from last year. However, with foreign
markets for U.S. goods growing at a rapid rate, exporting is
set to be the new star.
e exporting surge includes agricultural goods and
raw materials like cotton and grains, as well as high-
value manufactured goods such as industrial machinery,
computers, medical equipment and aerospace components.
e ports are not the only ones to see an exporting boost.
e L.A. Customs District as a whole, which also includes
Los Angeles World Airports’s LAX and Ontario airports,
has reported a rise in nearly all export categories.
is is good news for local workers, since more than half
of the state’s 1.1 million cargo-related jobs can be found in
Southern California. More exporting activity means more
work for dockworkers, logistics professionals, truck drivers,
distributors and railroad workers.
Research indicates that every $1 billion in exports creates
more than 6,000 jobs. In October, the Chamber and Mayor
Antonio Villaraigosa announced that the Chamber will house
the new Los Angeles Regional Export Council to coordinate
export services in the L.A. region and connect companies
with the services they need to grow their business and create
new jobs.
With 95 percent of the world’s customers as well as
the fastest-growing markets outside the United States,
American businesses have a lot to gain by entering the global
marketplace. According to the International Monetary Fund,
nearly 87 percent of world economic growth in the next
ve years will occur outside the United States—that means
more customers than ever for U.S. businesses with exporting
capability.
“It’s imperative that Los Angeles take advantage of the
growing global market,” says Chamber President & CEO
Gary Toebben. “e boost in exports shows that our region is
on the path to a more prosperous future.”
- Presidenl Barack Obama


...in a time when millions of
Americans are out of work,
boosling our exporls is a shorl·
term imperative.
ADVERTISINC
Billboard Connection Outdoor
Advertising
40 percenl oh all produclion charges
plus free graphic design with any
advertising campaign. Minimum $3,500
total campaign budget. Contact Brian
Alexander, 3l0.429.3900.
SEO Networker
10 percent discount on our marketing
services and free business overview
analysis. Contact Ramiro Ceballos,
323.942.9983 or
Ramiro@seonetworker.com.
ADVOCACY
Move LA
10 percent o events for the next
12 months. Contact Amy Williams,
310.310.2390 or amy@movela.org.
ATTORNEYS
Dickerman & Associates
20 percent discount on hourly rate for
business, real estate and general civil
litigation. Contact William Dickerman,
310.268.6666 or
wmdickerman@gmail.com.
AUDIO VISUAL
CCS Presentation Systems, Inc.
S75 oh pro|eclor renlals. Conlacl Cina
Riberi, 323.954.7754, exl. l2.
AUTOMOBILE SERVICES
Enterprise Rent-A-Car
10 percent o with code 32w2630. Call
l.800.593.0505 or your local omce.
High-N Mobile Auto Detailing
20 percent o auto wash and detail.
Services provided al your localion.
Conlacl James Douglass, 2l3.840.3379.
BUSINESS DEVELOPMENT
All City Employees Benefits Service
Association
l0 percenl oh AMC movie lickels, l0·45
Member Advantage
The Chamber's member·lo·member discounl program ohers a variely oí savings, írom holel rooms lo prinling and shipping. Ií you'd like lo oher olher members a
discounl on your producls or services, conlacl Pal Clark, 2l3.580.7595 or pclark@lachamber.com.
Member Highlight
CONFERENCE
CENTER
UCLA
Conference
Center – Lake
Arrowhead
percent o Disneyland, Knott’s Berry Farm,
Magic Mountain tickets, and 25 percent
oh See's Candies Ciíl Cerliícales. Conlacl
Rosalyn Carler·Phillips, 2l3.485.2485.
Co-Pilots Advisory Boards & Business
Services
Special Pilol l0l Advisory Board: S395 per
person íor all (4) sessions (slandard cosl:
S795). Conlacl Wade Sorola, 626.506.6284.
COMMUNICATIONS
CoolerEmail, Inc.
20 percenl sign·up discounl on any email
markeling service plan. E·mail Dan©
coolermail.com with LAChamber in subject.
One discount per account.
COMPUTER & AV
SmartSource Rentals
20 percenl oh all renlal equipmenl.
Reslriclion: Discounl is on equipmenl sublolal
only. Conlacl Kim Webb 3l0.237.5324
EDUCATION PROCRAM
UCLA Anderson School of Management
10 percent o any Executive Education
Program. Reslriclion: Cannol be combined
with any other discount. Call 310.825.2001.
CHAMPIONS: Adventure, After School &
Sports programs
20 percent o team building low ropes
courses. Call 3l0.67l.4400
FINANCIAL
Los Angeles LDC, Inc.
$250 o any loan application fee or loan
documentation charge. Loans must be
$150,000 or less. Contact Rob Lowe,
213.312.9117.
Ploutus Advisors, LLC
20 percent o real estate and financial
consulting fees. Contact Adnan Tapia,
3l0.6l4.77l0 or alapia©ploulusadvisors.com.
ProAmerica Bank
SBA7a/504: S2,000 loan packaging íee
waiver on applicable loans booked through
l/3l/l2. EÇUAL OPPORTUNITY LENDER.
Conlacl Miguel Juarez, 2l3.787.2838 or
Miguel.Juarez©PromericaBank.com.
ProAmerica Bank
Fee credits up to $100/mo for six months on
applicable new accounts through 1/31/12.
Contact Roberto Manzano at 213.787.2833 or
Roberlo.Manzano©PromericaBank.com.
Thomas Investment Management
30 percent o first year annual fee for
investment advisory services. Restrictions:
$250,000 Account minimum. Contact Marc
Thomas, 424.239.9535 or
marc@thomasinv.com.
FITNESS
Los Angeles Concrete Lifestyles
10 o per session or $200 for eight sessions.
Reslriclions: Croup lraining only, no one·
on·one sessions. Conlacl Alíonso Valleza,
3l0.290.4575 or lelsrun©email.com.
FRUIT & CIFT BASKETS
Melissa’s/World Variety Produce, Inc.
15 percent o exotic baskets. Contact Lori
Hirai, 888.588.0l5l, exl. 340.
HOUSINC
Oakwood Worldwide
l0 percenl oh daily rale íor a íully·íurnished
one bedroom apartment in downtown
Los Angeles. Conlacl Nancy Walsh,
800.595.3102.
Pegasus Apartment
One monlh íree on l2·monlh conlracl lease,
upon approved credit. Come in today. Call
2l3.430.9ll2
Real Pro-Real Estate Group
15 percent o commission over $1,000,000
lransaclion. Conlacl Ken Park, 2l3.580.7500.
INTERIOR DESICN
Design Theory
15 percent o design hourly rate or
l0 percenl oh design íal íee. Co lo
www.design·lheory.com.
Robinson Environmental Design
10 percent o plants, pots, materials, and
specially selected furniture. Contact Ralph
Robinson, 3l0.387.3548 or
rr4redesign©aol.com.
JANITORIAL SERVICES
Elite Services
New clienls receive lwo hours cleaning or
janitorial services. May not be used with
any other oer. Contact Rose McCoppin,
323.982.9500
MARKETINC & DESICN
North Bronson Software
l0 percenl oh hourly consulling or íal·
rale conlracls lo build iPhone and iPad
applicalions. Conlacl Rick Van Voorden,
213.568.7082 or rick@northbronson.com.
WireMedia Communications, Inc.
10 percent discount o branding, marketing
and design services per hour. Contact
Marcy Rye at touchbase@wiremedia.net or
9l7.848.8257.
PET CARE
Bark Avenue
10 percent discount on award winning dog
daycare, boarding, pet parties and more.
Reslriclions apply. Conlacl Jay Blumberg,
2l3.748.7485 or |ay©barkavela.
PHOTOCRAPHY, ARCHITECTURE &
CONSTRUCTION
Architectural Photography & Design
10 percent o architectural photography fees
· includes exleriors, inleriors, conslruclion
progress and more. Conlacl Richard J. Levy,
213.250.0100 or arcphoto@pacbell.net.
PBF Photography
10 percent o normal hourly rates or
15 percent o packages. Contact
Palrick Bolz·Forbes al 323.309.3332 or
patrick@pbfphotography.com.
PRINTINC & COPYINC
Universal Reprographics, Inc.
15 percent o color copies, posters, b/w
digital printing and copying, CAD plotting
and blue printing. Contact Madeline Wilson,
213.365.7750.
PROFESSIONAL DEVELOPMENT
Newleaf Training and Development
30 percent o training and development.
Conlacl Paul Buller, 66l.288.l004 or
paulbuller©newleaí·ca.com.
PUBLIC RELATIONS
Weisman Hamlin Public Relations
l0 percenl oh WHPR's íull public relalions and
markeling services per hour. Conlacl Sydney
Weisman, 323.730.0233.
TECHNOLOCY - MOBILE PHONE
APPLICATION
VezTek USA
15 percent discount o all retail prices on all
services and Sl05 Coogle AdWords Voucher.
Conlacl Sani Abdul·Jabbar, 3l0.928.35l4 or
info@veztekusa.com.
TELEPHONE
Sprint
Minimum of 15 percent o monthly bill for
new and existing accounts. Contact Marvin
Lee, 2l3.256.7344 or marvin.lee©sprinl.com.
TIME MANACEMENT
A Clear Path: Professional Organizing for
Home, Work, and Life
l0 percenl oh a íour·hour minimum ¨de·
cluller" session anywhere wilhin lhe Crealer
L.A. area. Conlacl Regina Lark, 8l8.400.9592.
TRANSLATION
Dynamic Doingness, Inc.
One·lime 20 percenl discounl on lranslalion
services. (30 percent for nonprofit).
Conlacl Mary Jo Smilh·Obolensky,
818.662.9731 or info@dynamicdoingness.
com, or go to www.dynamicdoingness.com
TRANSPORTATION
Cheap Airport Parking
10 percent o with promo code lachamber at
cheapairportparking.org.
SuperShuttle Los Angeles
Sedan Services: Sl0 discounl on airporl
transfer. Book online at www.execucar.com;
use discounl code HKCKA. Conlacl Jose
Alcocer, 310.222.5500 ext. 10519.
TMO Business Capital
$250 o any loan application or any business/
equipmenl loan íunded. Conlacl John McCarr,
3l0.223.0824.
WallyPark
20 percenl oh valel or selí·park service per
day wilh a minimum lhree·day slay. May nol
be used with any other oer. Contact Bryan
Cusdorí, 800.PK.WALLY or 800.759.2559.
WASTE MANACEMENT
Republic Services
25 percent o our most competitive rates
for new service. Applies to commercial and
induslrial services in non·íranchise areas only.
Restriction: Residential services not included.
Conlacl Mark Beckman, 3l0.242.l324 or
mbeckman@republicservices.com.
WEB DESICN
Fouts Ventures, LLC
10 percent o entire software or website
project. Free hosting for one year. Contact
Matthew Fouts, 800.277.5221 or
Matthew@foutsventures.com.
10 percent o total conference invoice.
Valid íor coníerences írom November
to April. Restriction: Chamber
membership to be indicated in writing
prior to the contract being accepted
and agreed lo. Conlacl Sleve Caloca,
909.337.2478 or scaloca@ha.ucla.edu.
CONSULTANTS
Majestic Hospitality
l5 percenl oh all íxed·íee bids. Conlacl
Christopher Henry, 310.895.7925 or chris.
henry©ma|eslic·hospilalily.com.
Thank you to the sponsors of the 2011 Cash
for College: College and Career Convention.
Thanks to your investment, more than
11,500 students received information on
financial aid and career resources.
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A better L.A. is our business
8 In Caliíornia, exporls oí merchandise climbed l9.3 percenl in 20l0 lo Sl43.3 billion.
Los Angeles International Airport ranks 13th in the world in the amount of air cargo tonnage handled.
Face to face:
City of Los Angeles Mayor Antonio Villaraigosa
The L.A. Area Chamber speaks with a civic leader on issues aecting the business community in the L.A. region.
his quarler we spoke lo Cily oí T
Los Angeles Mayor Antonio
Villaraigosa aboul L.A.'s leadership
role in international trade and how
exporting will grow our local economy.
In October, you announced the launch of the Los Angeles
Regional Export Council which will be housed in the
L.A. Area Chamber. Why did the Brookings Institution
Metropolitan Policy Program choose L.A. as the rst of four
metro areas in this pilot program?
Mayor Villaraigosa: Los Angeles is the ideal region for
launching an initiative like this. We are the number one
region in the U.S. for exports jobs and number one for
manufacturing jobs; we have the nation’s busiest ports;
and we have a thriving entrepreneurial small business
sector full of companies that are ready to take that next
big step to exporting their products to markets abroad.
Between 2003 and 2008, we saw some of the L.A. region’s
exports growth potential: we led the nation in exports job
growth, creating nearly 160,000 jobs.
Most importantly though, we were ready to go and had
the infrastructure in place for implementation. Increased
exports will create quality jobs and additional revenues
in Los Angeles, and will help us to pull ourselves out of
the lasting impacts of the recession. We are proud to lead
the nation as the rst in Brookings’ Metropolitan Export
Initiative, but rst and foremost we are ready to get to
work now to increase exports and create good jobs.
How will the Regional Export Council create jobs in the
L.A. region?
Mayor Villaraigosa: e L.A. Regional Export Council
(LARExC) will work to streamline and coordinate the
export services network in the Los Angeles Region—
meaning that for L.A. companies looking to start
exporting or increase their exports, quality help will be
easier to nd and the support network will be easier to
navigate. e region already has some great export service
providers, and many of them specialize in certain aspects
of the export process. But these providers operate in silos
without coordination; we’ve heard from export-interested
businesses that it’s dicult to know where to start, and
that getting lost in the process is common.
e number one reason that businesses give for not
exporting is fear: It’s easy for a business to feel lost—not
only in terms of knowledge of foreign markets but of the
regional support network as well. is council will work
to remove fear by helping companies know where to get
the kind of help they need. If we can help more companies
get past the fear aspect and improve the eciency and
eectiveness of our support services network, then we
will increase exports for L.A. companies.
Only 15 percent of L.A. manufacturers export, but so
many more make products that have demand abroad. We
have a natural connection to emerging markets in Asia
and Latin America through our Pacic Rim location, our
ports and airports, and our diverse population. We have
a unique opportunity to leverage those assets to tap into
economies that are growing much faster than ours here
in the U.S., which will grow our local economy and create
jobs. When you consider that every $1 billion in exports
generates more than 6,000 manufacturing jobs, the
potential for job creation is huge.
What types of businesses and industries do you see
beneting most from this partnership?
Mayor Villaraigosa: We are focused on the local
industries that have the greatest demand abroad. More
than 77 percent of the L.A. region’s exports and 81
percent of export growth are concentrated in just 10 core
industries, including manufacturing, professional services
and royalties. L.A. is a global leader in aerospace, apparel,
clean technology, education, food processing and of
course entertainment—and we know that in these sectors
L.A. is unmatched.
But it is oen tough for businesses to know where their
products will be most successful, and so market research
will be a necessary component of this initiative. We
want to make sure—for example—that a startup clean
technology rm with an innovative solution to improving
water quality knows that there is great opportunity in
expanding markets where resource scarcity is a growing
concern. L.A. is where the world creates and innovates,
and this initiative will help our businesses tap into the
demand that already exists for their products abroad.
e Brookings Institute’s Export Nation report nds that
boosting exports is critical to the national economy. Do
you nd that other mayors are beginning to embrace
metropolitan export initiatives?
Mayor Villaraigosa: Minneapolis, Portland and Syracuse
are each involved in the Brookings pilot MEI program,
and they are in the development stages of their own
initiatives that will be similar to our Los Angeles Regional
Export Initiative. ese cities are looking to Los Angeles
to lead the way, but will each draw on their own unique
assets and opportunities. As the president of the U.S.
Conference of Mayors, I have seen that many cities have
begun to appreciate the fact that foreign growth can mean
success at home. JPMorgan Chase recently launched its
Global Cities initiative with Brookings, and this program
will work with the nation’s 100 largest metropolitan areas
to determine opportunities for economic development.
I know that exporting will be a major component of this
initiative.
How important is it for small businesses to get involved in
exporting?
Mayor Villaraigosa: Exporting is important for small
businesses because 80 percent of global economic growth
is expected to be outside of the U.S. in the coming decade.
If you’re a small rm that is looking to grow, an export
strategy is critical today. As 95 percent of the world's
consumers are outside of our borders, our rms can
no longer expect to nd their growth markets entirely
domestically. It can be dicult to nd the right market
and to gain familiarity with the export process, but there
are support services that are ready to help. LARExC will
help make it easier to access the right organizations and
ensure that companies stay on track to success.
L.A. is also the nation’s leading small business region, so
getting small businesses involved in exports is crucial to
the success of the entire region. e City of Los Angeles
has some 400,000 businesses, and more than 300,000 of
them are small businesses. If we want to grow our local
economy, we have to encourage and support the growth
of our small businesses. Exports can be a great way to do
this.
You recently returned from a trade mission to China, Japan
and South Korea, L.A.’s three largest trading partners.
Based on your trip, what do you see in the future for L.A.’s
relationships with these countries?
Mayor Villaraigosa: China is L.A.’s largest trading
partner, and we are fortunate to have this relationship.
Over the next four years, Chinese GDP is expected to
grow twice as fast as the global rate, and more than three
times as fast as the U.S. In the last year alone, two-way
— L.A. Mayor Antonio Villaraigosa


We are proud to lead the
nation as the first in Brookings’
Metropolitan Export Initiative,
but first and foremost we are
ready to get to work now to
increase exports and create
good jobs.
trade between the Los Angeles Customs District and
China amounted to $190.4 billion. As China’s economy
grows, so will Los Angeles’.
South Korean GDP is expected to grow roughly twice
as fast as the U.S. e recently-adopted Free Trade
Agreement between the U.S. and Korea will help us take
advantage of this growth—trade between our countries
is expected to grow by $10 billion and generate 70,000
domestic jobs through U.S. exports. Los Angeles is poised
to benet disproportionately because of our geographic
location and our historical ties to the Korean market.
Japan is the largest source in the City of Los Angeles for
jobs and wages from foreign businesses. L.A. is home
to the most Japanese-owned businesses in the country,
employing 16,200 Angelenos and paying $792 million
in wages. Although Japanese growth is not as robust
as China’s or Korea’s, it is important that we maintain
our special relationship and continue to develop our
economic ties.
Based on these encouraging facts, I see a bright future
between L.A. and China, Japan and South Korea. As these
countries continue to grow, so will our local economy.
In what other ways is your oce working to raise L.A.’s
global prole?
Mayor Villaraigosa: During my trade mission, I
informed our Asian business and political partners on the
creation of the Los Angeles Regional Export Initiative,
and explained to them how this initiative will work to
increase exports from L.A. I can tell you that there is great
interest for the goods and services coming from the L.A.
region, and they were excited to hear about the work we
are doing.
Furthermore, the recent location of oces for companies
such as BYD and China Telecom in L.A. has generated
a lot of attention. As we continue to attract world class
companies, we are seeing other international companies
investigating the various options in L.A. During the
trip, we met with top executives from the Bank of
Communications and Huawei to discuss their interest in
opening oces in our city. By drawing businesses to L.A.,
we hope to create a clustering eect that will attract more
companies and create jobs and economic impact.
What does L.A. need to do to remain competitive with
other U.S. cities in the international market, and how can
the business community support these eorts?
Mayor Villaraigosa: L.A. no longer has the option to
sit on the sidelines and wait for businesses to come to
us. Oakland, Houston and other U.S. cities have been
proactively reaching out to businesses in Asia and
developing the relationships necessary to bring about
economic opportunities for their cities. It is important
that L.A. continues to do the same. LAEDC and the L.A.
Area Chamber of Commerce led trips to Asia this year,
and my recent trip complements and supports these
missions. e business community needs to continue to
support these eorts and ensure that foreign companies
and investors are aware of the opportunities of doing
business with L.A.
page
Chamber
VOICE
9
The value oí lwo·way lrade lhrough lhe Los Angeles Cusloms Dislricl increased by 2l.8 percenl in 20l0. page
A better L.A. is our business
10
Bottom-Line Benefits Save up lo 50 percenl by ulilizing lhe advanlages provided by lhe L.A. Area Chamber and ils members.
Find out more at lachamber.com/bottomline. For more iníormalion conlacl Pal Clark, 2l3.580.7595 or pclark@lachamber.com.
The Chamber has adopted the next generation eCert technology
as our standard to process your Certificates of Origin.
lachamber.com/ecertify.
Certificates of Origin
Chamber members can now ¨Connecl 4 Lunch" lo make personal
connections with three other members in an intimate lunch setting.
lachamber.com/bottomline.
Connect 4 Lunch Los Angeles Area Rx Card
As a resident of L.A. County, you and your family have access to a
FREE Discounl Prescriplion Drug Card program. Download and prinl
a Los Angeles Area Rx Card. lachamber.com/rxcard.
Chamber members will receive a íree six·monlh membership wilh lhe
Employers Croup, Caliíornia's preeminenl human resources experl.
employersgroup.com/lachamber.
Human Resources Expertise
Oce Depot
Save up lo 65 percenl on omce supplies írom Omce Depol, wilh
nexl·day delivery and convenienl ordering by íax, phone or web.
www.lachamber.com/bottomline.
The Parking Spot
Save 20 percenl al bolh localions oí The Parking Spol al Sepulveda
and Century. www.lachamber.com/bottomline.
Focus on small business:
Helping people and
organizations be their best
SMALL BUSINESS CORNER
The SBDC has a leam oí business
advisors who provide no·cosl
one·on·one business advising al
Clobal Thursdays.
Global Thursdays — Increase Profits:
Exporl lo Clobal Markels
bout a year ago, Eniko Weinberger’s company, A
Buttery Vista Corporation, was just an idea. She wanted
to export American food products to Europe, but didn’t
have anything to export.
Today, Weinberger has an American food manufacturer
and wholesaler signed on with her company to export
to Europe. is came to fruition aer Weinberger began
meeting with Elizabeth Glynn, business advisor with the
California Small Business Development Center (SBDC).
Weinberger’s goal is to have more manufacturers and
wholesalers signed on — she has contacted more than 30
businesses already — and is well on her way.
roadblocks for small businesses looking to export include:
identifying global markets, global market entry, nancing
export transactions, compliance and regulatory matters,
getting products delivered overseas or creating an export
roadmap.
“ere’s a lot of information and access to resources
out there,” Glynn said. “What I’m helping them to do is
connect the dots so they can implement.”
Small business owners oen don’t have a clear and solid
plan, which is what the SBDC advisors give guidance on.
e advisors advise the owners to commit time and have
dedicated resources in order for their company to grow
and succeed.
“e business is very competitive,” Weinberger said. “It’s
hard work to enter into the market. It takes a lot of time
and persistence.”
But Weinberger, who is working on this business venture
on the side while working a full-time job, wouldn’t have
it any other way. She already has plans to import once her
exporting business lis o.
For more information, contact Carlos J. Valderrama,
213.580.7570 or cvalderrama@lachamber.com.
“Now she can build the infrastructure,” Glynn said. “If
you build a solid infrastructure, then you can expand.
She is building the process and will have a much stronger
company." Weinberger and Glynn meet on ursdays
as part of Global ursdays at the Los Angeles Area
Chamber of Commerce.
e SBDC has a team of business advisors who provide
no-cost one-on-one business advising at Global
ursdays. e advisors are a resource for small
businesses that are looking to export, expand or start
up their organization. Besides one-on-one consulting
services, the SBDC also hosts workshops that delve
deeper into exporting.
“Without her knowledge it would be impossible,”
Weinberger said about Glynn. “She’s been very helpful
and is very experienced in international trade.”
Small businesses that have questions on exporting
abroad are encouraged to use this resource. Common
Eniko Weinberger, Bulleríy Visla Corporalion, (leíl) meels wilh
Elizabelh Clynn, Caliíornia Small Business Developmenl Cenler, al lhe
L.A. Area Chamber íor Clobal Thursdays.
Immediately after
lhe 9·ll lragedy, Paul
Butler — who was
then working with
Hilton International
as a regional finance
director in Europe —
was asked to bring his family out of his native England
and come lo work in lhe Uniled Slales on a lwo year
assignment for Hilton Hotels Corporation (then based
in Beverly Hills).
Upon complelion oí lhe assignmenl, he and his
family returned to England and immediately gave
themselves a goal to get back to California. “We
just loved it here,” Butler says. “Obviously the
weather’s better, but we also enjoyed the energy of
Los Angeles County, the incredible diversity and the
plentiful opportunities in one of the world’s largest
economies.”
In addition to his regular duties at Hilton, Butler
had previously taught many of Hilton’s senior
management classes back in Europe, and so he
decided to apply for an entrepreneur visa to return
lo lhe Uniled Slales and sel up his own company,
Newleaf Training and Development. “It took nearly
two years to get the visa approved, but when we
eventually got it, we felt like we’d won Willy Wonka’s
Colden Tickel," Buller says.
Newleaí Training and Developmenl slarled in
February 2006 and has just completed its fifth year
in business. “Having moved 5,000 miles and never
having run a business before, we feel very blessed to
have not only survived, but to have thrived,” Butler
reports.
Aboul halí oí Newleaí's l35 clienls are large corporale
enlilies such as Princess Cruises, ITT Aerospace and
CB Richard Ellis. Other clients include large private
and public educational institutions such as; The
California Institute of Technology, Pepperdine
University and College oí lhe Canyons in Sanla
Clarila (where Newleaí Training and Developmenl is
based).
Newleaí delivers seminars, keynoles and coaching
in areas such as leadership, customer service,
teamwork, time management and business financial
intelligence.
When asked what inspires his personal philosophy
of how to run an eective small business in a highly
competitive marketplace, Butler responds by saying,
¨I'm a Chrislian, and so I lry lo live by lhe Colden Rule
(do to others what you would have them do to you).
We focus on really serving our clients to the best of
our ability and being fair in all our dealings with our
associates and vendors. That seems like common
sense, but it surprises me how common sense is just
not that commonly practiced in business!”
Slruggling wilh how lo connecl lhe dols on your company's exporl plan or
need help slreamlining exporl operalions? As parl oí lhe Chamber's Clobal
Thursdays program, advisors are available every Thursday lo answer queslions
you have about:
How to get involved with Global Thursdays
Identifying potential global markets
Facilitating export operations
Clobal markel enlry
Financing your export transactions
Compliance and regulatory matters
Celling your producls delivered
overseas
Creating your export roadmap for
success
Find out about upcoming workshops and make an appointment today by contacting
Elizabelh Clynn al glynn_elizabeth@smc.edu.

The Small Business Developmenl Cenler (SBDC) has an enlire leam oí business advisors
who provide no·cosl, one·on·one business advising and ahordable lraining. For more
iníormalion, conlacl 3l0·434·3566 or visil www.smcsbdc.org.
Newleaf Training and Development has been a
Chamber Member since 2007, and Paul Butler is
the chair of the Small Business Owners Roundtable.
Visit www.newleaf-ca.com, or call 661.288.1004 for
further details on their services.
page
Chamber
VOICE
11
Member Anniversaries
Congratulations to our renewing members! We greatly appreciate your continued support and involvement. *Circle Level Members are in bold.
Welcome to the Chamber
Thanks lo our new members who |oined lhe Chamber during Augusl, Seplember, Oclober and November. To learn more aboul Circle Level membership beneíls, call 2l3.580.7592.
Faces of the Chamber
Members talk about why they invest in the L.A. Area Chamber
“The L.A. Area Chamber is a leader
in our global trade community.
Their support and collaboration is
invaluable.”
Bronwen Madden
Deputy Director
Center for International Trade
Developmenl · El Camino College
Member since 2007
The L.A. Area Chamber serves as a hub
for the international trade community.
It provides a platform where we connect
on global business issues, coordinate
trade activities and advocate for export
policy developmenl. Signalure evenls,
including World Trade Week and The
Americas Business Forum, provide access
and insight into international markets. As
host to the L.A. Regional Export Council,
the Chamber brings together influential
stakeholders who work to increase trade
activity and create jobs for the region.
¨You have lo go lo lhe L.A. Area
Chamber to really understand
what’s going on at a national and
international level.”
Monica Banken
Oulreach Programs Coordinalor
RAND Corporalion
Member since 1969
I can count on the Chamber to give me
a broader national and international
perspective on policies important to
business. I have particularly enjoyed
lhe Chamber's Clobal Inilialives
Council and World Trade Week
Committee as venues for sharing
lhe RAND Corporalion's research
and analysis with policymakers and
decision·makers in lhe public, privale
and nonprofit sectors.
”The Chamber is a living
rolodex of the best our business
community has to oer.”
David Herbst
Execulive Vice Presidenl
Corporale Slralegies
Mercury Air Croup, Inc.
Member since 2003
Mercury Air Croup has been a Chamber
member since 2003. I am also involved in
lhe L.A. JOBS PAC, which works lo elecl
pro·business candidales in lhe Cily and
County of Los Angeles. The chief benefit
of L.A. Area Chamber membership
is the people you meet. Through my
involvement at the Chamber, I’ve met
some extremely bright and driven people
from a vast array of professions.
Asia is home lo eighl oí Los Angeles' lop l0 lrade parlners accounling íor more lhan S250 billion in lwo·way lrade and hundreds oí lhousands oí |obs.
“Boeing appreciates the
Chamber’s eorts in providing
conneclions and access lo policy·
makers.”
Jim Herr
Senior Manager, Caliíornia Region,
Clobal Corporale Cilizenship
The Boeing Co.
Member since 1963
As the chair of the Education & Workforce
Developmenl Council, I see írsl·hand lhe
amazing work that the Chamber does
in providing lop·nolch iníormalion lo ils
members on a variety of subjects. The
Chamber is leading eorts to develop the
workforce for the 21st century. That is
important to an engineering company like
Boeing, whose success depends upon
a skilled and educated workforce and a
competitive business environment.
“The Chamber has a wide range
of programs that seek to create
business partnerships and foster
new economic opportunities for
companies.”
Hiroto Kobayashi
Chieí Execulive Omcer
JETRO Los Angeles
Member since 1962
JETRO Los Angeles promoles lrade and
inveslmenl belween Japan and Soulhern
California. Because of our activities,
JETRO and lhe L.A. Area Chamber share
similar objectives. One of the great
benefits of Chamber membership has
been our participation in programs that
have been a calalysl íor increasing U.S.
business conneclions wilh Japan. We
believe that in 2012 the development of
relalionships belween lhe U.S. and Japan
will be more important than ever.
PLATINUM
OneWest Bank FSB
J. Scoll Scheeringa,
800.669.2300
Financial Services
GOLD
Skanska
Mike Aparicio, 213.785.0112
Contractors
SILVER
Brookfield Oce Properties
Bert Dezzutti, 213.330.8020
Real Estate/Developers
ecoSolv Distribution, LLC
Rick Fry, 909.982.0125
Energy Conservation Services &
Products
UCLA Conference Center -
Lake Arrowhead
Sleve L. Caloca, 909.337.2478
Hotels & Motels
BRONZE
Advantage, Inc.
Juan C. Fuenles, 7l4.538.388l
Printers
Alliance Vendor
Management Solutions
Amy Deak, 888.502.3600
Stang
BA, Inc.
Kenyon A. Walker, 213.622.2100
Engineers
BPM Windes - Long Beach
Craig M. Ima, 562.435.ll9l
Accounting/CPA
California State Polytechnic
University, Pomona
Palrick E. Slewarl, 909.869.2472
Universities & Colleges
Cappuccine, Inc.
Roberl Weke, 760.864.7355
Beverages/Coee & Tea
Cessna Aircraft Company
Kriya C. Shorll, 480.477.6770
Manufacturers/Aerospace
Cirque du Soleil
Matthew Boone, 866.353.5625
Entertainment
City of Hope - Medical Center
Krislen Pugh, 626.256.8738
Hospitals
CSULA - College of Extended
Studies & International
Programs
Juslin Cassily, 323.343.4900
Universities & Colleges
East Los Angeles College -
ELAC Foundation
Marlha Pelayo, 323.265.890l
Universities & Colleges
Emmis Communications
Nick Cavarra, 8l8.238.6630
Media/Radio
Green Hasson & Janks, LLP
Margaret Karren, 310.873.1600
Accounting/CPA
Haight, Brown &
Bonesteel, LLP
S. Chrislian Slouder,
2l3.542.8000
Attorneys/Business &
Civil Litigation
KKMedia, Inc.
Keith R. Kaplan, 866.691.7776
Web Development
MB Diversified Energy
Solutions, LLC
Michael V. Bible, 423.836.l758
Energy Conservation Services
& Products
Modern Postcard
Fred Hernandez, 800.959.8365
Marketing and Design
Operation Hope
Lance W. Triggs, 213.891.2900
Economic Development/
Financial Information
Our Weekly Los Angeles
Nalalie Cole, 323.905.l300
Media
PANFA Solutions
Sleve Delaire, 2l3.624.3400
Stang/Technical
Popular Community Bank -
Anaheim
Ceorge Sevilla, 7l4.864.5l50
Banks
Sitrick And Company
Holly K. Baird, 310.788.2850
Public Relations
Supermedia, LLC
David Yu, 562.799.7l00
Marketing and Design
The Bank of Tokyo -
Mitsubishi UFJ, Ltd.
Kennelh Tanaka, 2l3.488.3700
Banks/International
The Gonzales Law Group
Michael Conzales, 2l3.996.8358
Attorneys
The J. Paul Getty Trust
Myron A. Harlwig, 3l0.440.7360
Education
The Sheppard
Mallhew Sheppard,
323.200.2l64
Advertising
The Svensen-Rodriguez
Group (USA), Ltd.
JimHall, 620.464.823l
Security
Walter P. Moore
Palricia Harburg·Pelrich,
3l0.254.l900
Engineers
STANDARD
Alliant Insurance Services
Palricia Moore, 2l3.270.0978
Insurance
American Well Technologies
Cigi L. Marie, 800.766.2579
Construction/Products
ARC
Tony McInlosh, 2l3.973.ll4l
Copiers/Sales & Service
Asthma &Allergy of America,
CA Chapter aka AAFA
Trina Celise, 800.624.0044
Health Care/Services
BCIpr
Beth Binger, 619.987.6658
Public Relations
Bee Catchers
Nicole Down, 866.544.0074
Pest Control
Benchmark Merchant
Solutions
Alesya Nazarova, 323.24l.9l36
Credit and Debit Card Processing
BGreen Lighting Co.
David A. Kevorkian,
8l8.469.9699
Lighting
Black Halo Productions, Inc.
Sean Pallison, 2l3.893.7600
Clothing/Designer
BookEnds
Robin M. Keeíe, 3l0.478.2665
Education/Services
BridgeArc
Jay Tsao, 3l0.288.6588
Distributors
British Consulate General/
UK Trade & Investment
Mike Roseníeld, 3l0.48l.003l
Consulate Oces
Broadway Garage Creative
Farnaz Maghsoud, 818.929.7908
Graphic Designers
The Cavalry Productions
Chris Wedding, 3l0.966.4440
Video & Film Production
Cargo Maritime, Inc.
Joy P. Askgaard, 3l0.670.5000
Freight Forwarders/International
Catering|by|Ashley
Bill Blackburn, 866.295.1782
Caterers
Charlie-Olisa Kaine/Olisa4Gold
Healthy Coee & Organic
Tea Company
Charlie Olisa Kaine,
310.967.9359
Beverages/Coee & Tea
ClearWater
R. Morgan Harwith,
3l0.428.6905
Manufacturers/Machinery
Creative Vision Studio, LLC
Monica M. Hendrix,
800.985.9157
Graphic Designers
CRG, LLC
Lisa L. Brimm, 7l4.432.0990
Consultants/International Trade
Dream Design Construct, LLC/
BC Professional Drafting
Services (BCPDS)
Gabriel Bustamante,
818.290.0330
Architects/Engineering
Farmers Insurance Group -
Walt Whitney
Walt Whitney, 310.559.7300
Insurance Agents
G Fiori Floral Design
Ann Donahue·Schwarlz,
213.765.3365
Florist
GABA German American
Business Association of
California, Inc.
WolíramDoelker, 949.266.5829
Trade Organizations
GAGUA
Irakli Cagua, 8l8.242.2452
Software Developers
Good Bye Junk, LLC
Reginald C. Webster, II,
2l3.6l3.l8l4
Waste Management/Rubbish
Disposal
Grand Destinations
Mrs. Yimei Cuo, 626.3l0.l026
Travel Agencies
Holiday Inn Express
Downtown West
Javier Bara|as, 2l3.483.6363
Hotels & Motels
Hyder & Associates
Sharon Hyder, 8l8.507.0008
Consultants/Records
Management
Insperity
Eddie W. De Ochoa, 8l8.546·3ll3
Human Resources
The Janel Group of
Los Angeles, Inc.
Vincenl Iacopella, 3l0.670.7623
Freight Forwarders/International
JDJ Distributers, Inc.
Shimon Chayol, 8l8.594.0000
Real Estate/Investments
Jewish Vocational Service
Randy H. Lapin, 323.761.8888
Community Organizations
JT Blinds, Inc.
Ivan Kinkennon, 818.361.2300
Window Coverings
Judith Steele, Ph.D.,
Consultant Services
Judilh J. Sleele, 562.924.9577
Consultants/Transportation
Kindred | Posey Intellectual
Property Attorneys
Alan M. Kindred
888.499.5558
Attorneys/Patent Law
Konica Minolta
Business Solutions
Dana Bergman, 2l3.437.3600
Copiers/Sales & Service
L.A. Air Cargo Association
Sherri L. Dunlap, 3l0.549.637l
Trade Organizations
LA Computer Fix
John Druand, 3l0.367.4743
Computers/Oce Systems
Labor Management
Services, Inc.
Andrew S. Blauerl, 8l8.887.7326
Insurance/Workers
Compensation
Landa's Painting Co.
Pedro Landa, 3l0.848.4l80
Contractors/Painting
Law Oces of Amir
Soleimanian, Mr. Ticket
Munee Duran, 866.780.l234
Attorneys/DUI -
Criminal Defense
Legends of Hollywood
Tours, LLC
Mark Morrow, 323.928.2024
Tour Operators
Lentini Design
Hilary Lentini, 323.766.8090
Marketing and Design
Liberty Hill Foundation
Darrell Tucci, 323.556.7200
Community Organizations
Loclville.com
KimBraden, 8l8.26l.4l00
Internet/Online Community
Los Angeles
Concrete Lifestyles
Alíonso Valleza, 2l3.290.4575
Health - Weight Management
M.I.B. Chock, LLC
Dr. Margaret Chock, 310.829.1612
Consultants/Information
Technology
Mather Consulting Group, Inc.
Barbara A. Malher, 3l0.985.4342
Consultants
MBSG
Robert Michlin, 818.865.1373
Consultants/Business
McKim- Gresh Architect, LLP
Jonathan McKim, 602.315.9996
Architects
McTigue
Andrew Pedrick, 3l0.562.8l96
Architects
Meathead Movers, Inc.
Andrew J. Pipes, 866.843.6328
Movers & Storage
MoZaic Real Estate, Inc.
Monika Zakaryan, 8l8.606.7824
Real Estate/Investments
N.S.A. International, Inc.
Crace Feng, 626.292.7l97
Consultants
New York Life-Tassycia
McFarlane
Tassycia McFarlane,
323.875.9372
Consultants/Financial
Oday&Sons, LLC
Lynda S. Wilson, 2l3.359.8633
Mailing Services
Profitable Solutions
Institute, Inc.
Lynn M. Hoopingarner
310.652.5678
Consultants/Management
R&C Consulting Group, Inc.
Rebecca Zhou, 626.780.0099
Consultants
Ritz Properties, Inc.
Richard Rilz, 2l3.487.87ll
Real Estate/Property
Management
Rosa Mexicano Restaurants -
LA Live
Ann Lee, 2l3.746.000l
Restaurants/Full Service
Scarlett Hospitality Group
Julius A. Scarlett, 213.239.4805
Travel Agencies
SEO Networker DBA
Ramiro Ceballos, 323.942.9983
Consultants/Internet
Sion ResearchAssociates, Inc.
Cherie Sion, 3l0.827.8656
Consultants
Stephen Gould Corporation
Chris Comstock, 310.338.9050
Packaging/Custom
Sterling Transportation
Stephen Taglianetti, 310.338.9333
Transportation
Strategic Shift
Roberl Sichinga, 424.442.0424
Consultants/International Trade
Studio Bert Forma
KevinA. Maldonado, 213.625.3500
Manufacturers' Representatives
Sunrise Apartments
Antoinette Nix, 949.748-8200
Housing
Taya International, Inc.
Tommy Wang, 626.507.8091
Travel Agencies
ThinkLA
Susan Franceschini, 310.823.7320
Trade Organizations
Thomas Investment
Management
Marc Thomas, 424.239.9535
Investment Services/
Management
WAMS, Inc.
Allison M. Kirk, 800.421.7151
Information Technology/Services
Watts Village Theater
Company
David Mack, 661.802.1546
Entertainment
WilmerHale - Jessica Kurzban
Jessica Kurzban, 213.443.5360
Attorneys/Business &
Civil Litigation
115-Year Anniversary
Ralphs Grocery Company
70-Year Anniversary
Anthem Blue Cross
60-Year Anniversary
American Research Bureau
30-Year Anniversary
Consulale Ceneral oí Canada
15-Year Anniversary
American Red Cross
Blood Services
Crand Cenlral Square, L.P.
10-Year Anniversary
Mitra IT
Morlon's The Sleakhouse
The Parking Spol
Union Rescue Mission
Walden House, Inc.
Weisman Hamlin Public Relalions
5-Year Anniversary
ACF Media Services
AM/PMMainlenance Personnel, Inc.
Billboard Connection Outdoor
Advertising
BNY Mellon
Conner Freight
Daily Crill
Fosler Planning Mill
Hirsch Pipe & Supply, Inlernalional
Sales
JBS Croup, Inc.
Law Oces of Dominick W.
Rubalcava
Miller Ward & Company
Nestlé USA, Inc.
Nelwork Public Ahairs
ProAmerica Bank
Qvantage
RTKL Associates, Inc.
Sidley Austin LLP
Snak King Corporation
TMO Business Capital
Valley Presbyterian Hospital
Westfield Corporation, Inc.
ZERO TO THREE· Weslern Omce
1-Year Anniversary
3shades, a design & marketing firm
Alexandria Care Center, LLC
Best Buddies, CA
CareerBuilder.com
CHAMPIONS: Advenlure, Aíler
School & Sporls Programs
Club Deportivo Chivas USA
Coro Southern California
D &A Prinling Consullanls
David Nahai Consulting Services,
LLC
DeVry University
EMC2 Billing
Execulive Markeling Services
Found Animals Foundation
Freebirds at USC aka Tavistock
Freeman
Gateway Group One
Calhers Slralegies, Inc.
Clobal Markeling Parlners, Inc.
Goldline International
Grandpoint Bank
Crealer Los Angeles Zoo Associalion
AKA CLAZA
Hi·Con Consulling
I Have A Dream
Jensen + Parlners
JMFiber Oplics, Inc.
JS Clobal, Inc.
L &Z Sporls Travel Consulling Lld.
LA Fashion District
Linda Blakeley/A Proíessional
Psychological Corp.
Live Nation Merchandise
Los Angeles County Oce of
Education
Los Angeles Small Schools Cenler
Nova
Oppenheimer & Co., Inc. · Richard
Caylon
Paciíc Imporl Exporl Syslems, Inc.
Pacific Western Bank
Pink Lolus Breasl Cenler
Property ID
Purolalor Inlernalional Forwarding
Sims Recycling Solulions
Skid Row Developmenl Cenler
Springer & Daly, Inc.
Sprint
Sweel Velvel Treals
TDI Properlies, Inc.
Teddy's Cheí Services
Tel·Us Call Cenler, Inc.
Terra·Pelra
The Conference Interpreters, Inc.
Ullimale Care Hospice
Valley Hospice Services

350 S. Bixel Sl., Los Angeles, Caliíornia 900l7
2l3.580.7500 ] Fax 2l3.580.75ll
lachamber.com
Our Mission
By being the voice of business, helping its members grow and promoting
collaboration, the Los Angeles Area Chamber of Commerce seeks full prosperity
for the Los Angeles region.
Diamond Club
The Chamber gratefully acknowledges the support of our largest member
investors, the Diamond Club, for their help in fulfilling the Chamber’s mission.
AT&T
Aulomobile Club oí Soulhern Caliíornia
Bank of America
Chevron Corporation
Clear Channel Outdoor, Inc.
JPMorgan Chase Bank, N.A.
Kaiser Permanenle
Majestic Realty Co.
Microsoft Corporation
Occidenlal Pelroleum Corp.
Porl oí Los Angeles
Ralphs Crocery Company
Siemens Corporalion
Soulhern Caliíornia Edison
Soulhern Caliíornia Cas Company, a Sempra Energy ulilily
Soulhwesl Airlines Co.
Time Warner Cable
Toyola Molor Sales, U.S.A., Inc.
UPS
Verizon
The Walt Disney Company
Wells Fargo
Be a part of the L.A. Area Chamber’s
signature events by becoming a
sponsor.
Dierent sponsorship levels are available. Contact Lee Ligons,
213.580.7523 or lligons@lachamber.com.
123rd Annual Inaugural Dinner | JAN. 26
Principal for a Day | FEB. 24
Los Angeles on the Hill,
ACCESS Washington, D.C. | MARCH 5-7
The Los Angeles Area
Chamber of Commerce is
committed to advancing
global trade in the region and
helping local businesses build
international relationships and
expand global reach.
For more information or to get involved
in our Clobal Inilialives Council, visil
www.lachamber.com/globalinitiatives.
To read about our global
initiatives accomplishments
in 2011, scan this QR code
with a smart phone.
page
A better L.A. is our business
Los Angeles welcomed 5.2 million inlernalional visilors in 20l0, conlribuling S4.9 billion lo lhe local economy.
Sharpen your business performance
with a custom program tailored to
your company’s needs.
From leadership development for top managers to communication skills for an entire workforce,
UCLA Extension can tailor an educational program to fit your specific needs and deliver it
on-site at your workplace.
With a UCLA Extension Custom Program, you:
· Get expert advice to pinpoint your training needs
· Enjoy ÜCLA quality instruction at your workplace
· Learn at your convenience with a daytime or evening program
· Save money with group pricing - save time with no employee travel
With over 100 certificates in more than 20 fields, we have the resources and expertise
to customize a curriculum that can sharpen the performance of your organization.
Choose from popular programs in International Business, Computers & Information
Systems, Engineering & Technical Management, Business & Management, Leadership
& Supervisory Skills, English as a Second Language, and more.
For more information contact Sig Ferregur at (310) 206-3565 or
customprograms@uclaextension.edu.
explore. experience. expand.
12410-11