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SUBMITTED BY: RASHI BALIYAN BBA-4C ROLL NO. 132
OVERVIEW OF SERVICE SECTOR
Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector. The real reason for the growth of the service sector is due to the increase in urbanization, privatization and more demand for intermediate and final consumer services. Availability of quality services is vital for the well being of the economy. In advanced economies the growth in the primary and secondary sectors are directly dependent on the growth of services like banking, insurance, trade, commerce, entertainment etc. Indian Service Sector In alignment with the global trends, Indian service sector has witnessed a major boom and is one of the major contributors to both employment and national income in recent times. The activities under the purview of the service sector are quite diverse. Trading, transportation and communication, financial, real estate and business services, community, social and personal services come within the gambit of the service industry. One of the key service industry in India would be health and education. They are vital for the country’s economic stability. A robust healthcare system helps to create a strong and diligent human capital, who in turn can contribute productively to the nation’s growth. Post Liberalization The Indian economy has moved from agriculture based economy to a knowledge based economy. Today the IT industry and ITE'S industry are the dominant industry in the service sector. Media and entertainment have also seen tremendous growth in the past few years .
CONTRIBUTION OF SERVICE SECTOR IN INDIAN ECONOMY
The service sector now accounts for more than half of India's GDP: 51.16 per cent in 1998-99. This sector has gained at the expense of both the agricultural and industrial sectors through the 1990s. The rise in the service sector's share in GDP marks a structural shift in the Indian economy and takes it closer to the fundamentals of a developed economy (in the developed economies, the industrial and service sectors contribute a major share in GDP while agriculture accounts for a relatively lower share). The service sector's share has grown from 43.69 per cent in 1990-91 to 51.16 per cent in 1998-99. In contrast, the industrial sector's share in GDP has declined from 25.38 per cent to 22.01 per cent in 1990-91 and 1998-99 respectively. The agricultural sector's share has fallen from 30.93 per cent to 26.83 per cent in the respective years. Some economists caution that if the service sector bypasses the industrial sector, economic growth can be distorted. They say that service sector growth must be supported by proportionate growth of the industrial sector, otherwise the service sector grown will not be sustainable. It is true that, in India, the service sector's contribution in GDP has sharply risen and that of industry has fallen (as shown above). But, it is equally true that the industrial sector too has grown, and grown quite impressively through the 1990s (except in 1998-99). Three times between 1993-94 and 1998-99, industry surpassed the growth rate of GDP. Thus, the service sector has grown at a higher rate than industry which too has grown more or less in tandem. The rise of the service sector therefore does not distort the economy.
insurance. the share of trade. Reliance Group’s flagship company. is India's largest private sector information and communications company. integrated (wireless and wireline). real estate and business services has risen from 10. ranks among India’s top three private sector business houses in terms of net worth. high-capacity. RELIANCE COMMUNICATIONS LIMITED Reliance Group Looking back. The fact that the service sector now accounts for more than half the GDP probably marks a watershed in the evolution of the Indian economy.26 per cent to 7.22 per cent to 11.61 per cent in the years under reference.Within the services sector. The share of transport.68 per cent in 1998-99. an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002). hotels and restaurants increased from 12.52 per cent in 1990-91 to 15. data and video) digital network. with over 150 million subscribers. . to offer services spanning the entire infocomm value chain. It has established a pan-India. The share of construction has remained nearly the same during the period while that of financing. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited). convergent (voice. looking forward Reliance Group. Reliance Communications. storage and communications has grown from 5. Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as the market leaders in their respective areas of operation.44 per cent.
7% of the total market capitalization • 13.4% weightage in the BSE Sensex • 11.7 billion Gross Profit : USD 4.9 billion • Revenues equivalent to 2.Reliance: Contribution to Indian Economy Turnover: USD 34.9% of India’s GDP • 12% of India’s total exports • 6.7% weightage in the Nifty Index .5% of the Government of India’s indirect tax revenues • 5.
Reliance: Global Ranks Global Rank Net Sales 269 Net Profit 179 Net Worth 190 Assets 299 73 15 36 52 India’s only private sector company to list in Fortune 500 list Amongst the fastest growing companies in Fortune 500 .
music. Wireless.Shri Anil D. managed Ethernet and application delivery services. Ambani COMPANY PROFILE Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group. They have established a pan-India. The company shares are listed on the National Stock Exchange and the Bombay Stock Exchange. India's third largest business house. maps. news. astrology. one-click set-up. voice. m-commerce entertainment. The company is India's largest private sector information and communications company. search. video. bollywood. high-capacity. to offer services spanning the entire infocomm value chain. These strategic business units are supported by passive infrastructure connected to nationwide backbone of Optic Fibre Network fully integrated network operation system and by the largest retail distribution and customer services facilities. with over 100 million subscribers. The Company also owns through its subsidiaries. Direct-To-Home (DTH) and internet based communications services under various business units organized into three strategic customer-facing business segments. offers the widest range of mobile content spanning e-commerce. Global and Broadband. The company is India's first telecom service provider offering nationwide CDMA and GSM mobile services with digital voice clarity. Their mobile portal. international. data and video) digital network. The company offers the full value chain of wireless (CDMA and GSM). cricket. access to email and . a global submarine cable network infrastructure and offers managed services. integrated (wireless and wireline). convergent (voice. wireline. national long distance. R World. data.
2006. Middle East and the Asia Pacific region. MPLS-VPN. In August 3. Reliance Communications Ltd was incorporated on July 15. 2004 as a private limited company with the name of Reliance Infrastructure Developers Pvt Ltd. they further changed their name to Reliance Communication Ventures Ltd. USA.77. In July 25. video. the name of the company was changed from Reliance Communication Ventures Ltd to Reliance Communications Ltd. In June 7. 2005. The company operates nationwide Direct-to-Home satellite TV services under its wholly owned subsidiary.at a bandwidth speed of 256 kbps at any place. In August 11. The company offers the most comprehensive portfolio of enterprise voice. Global MPLS VPN managed internet data centre (IDC) services to name a few. toll free services. assets and liabilities related to Telecommunication Undertaking of Reliance Industries Ltd was transferred and vested in the company on a going concern basis with effect from December 21. In March 6. During the year.social networking. As per the scheme of arrangement. the company altered the objects clause of the memorandum of association to carry on the business of telecommunication. 2005. audio solutions including Centrex. the company was converted into public limited company and the name was changed to Reliance Infrastructure Developers Ltd. the company became the holding company of minority interests in the telecommunications companies formerly controlled by Reliance Industries Ltd. Reliance Big TV Limited (Big TV). data. the global leader in tele-presence. the equity shares of the company were acquired by Reliance Industries Ltd and thus the company became the wholly owned subsidiary of Reliance Industries Ltd. high-resolution video and CD-quality audio. comprising over 2. to introduce world's first wireless. The company restructured the telecom businesses by realigning . telecommunication network and telecommunication services. As a result of a Scheme of arrangement with Reliance Industries Limited. networking and IT infrastructure needs. the equity shares of the company were listed on the Bombay Stock Exchange Ltd and the National Stock Exchange of India Ltd. 2005.000 kilometers of fibre optic cable systems in India. medium and small enterprises for their communications. Their product portfolio includes national and international private leased circuits. broadband internet access. voice VPN. They own and operate the world's largest next generation IP enabled connectivity infrastructure. 2005. infrastructure. They formed an alliance with Polycom Inc. investments. conferencing service along with simple-to-use content sharing capabilities . video conferencing . remote access VPN. telecommunication system. all the properties. internet and IT infrastructure services catering to large. Europe.. 2006. video and voice solutions.
Yipes Holdings Inc. inter alia. . Anupam Globalsoft (U) Ltd.the economic ownership of various businesses into the company. Reliance Globalcom Services Inc. Alsign Holdings Pte Ltd. Reliance Infocomm Infrastructure Pvt Ltd. 2007. Reliance Business Management Pvt Ltd. Reliance Infoinvestments Ltd and Synergy Entrepreneur Solutions Pvt Ltd amalgamated with Reliance Communications Infrastructure Ltd with effect from July 23. Reliance Digital World Ltd and NIS Sparta Ltd ceased to be subsidiaries of the company and Gateway Net Trading Pte Ltd. Reliance Big TV Ltd. Consequently. Ambani Enterprises Pvt Ltd. Reliance Communications Solutions Pvt Ltd and Panther Consultants Pvt Ltd were amalgamated with the company and the and Network division of Reliance Communications Infrastructure Ltd was de-merged to the company. Under a Scheme of Amalgamation and Arrangement which became effective from September 12. Reliance Communication (Australia) Pty Ltd. Reliance Telecom Limited (RTL) and Reliance Infratel Limited (RITL). Reliance Telecom Ltd and Flag Telecom Group Ltd became the subsidiaries of the company. the company acquired Uganda-based company Anupam Globalsoft (U) Ltd. 2006. with effect from December 17. 2007 and September 1. As per the scheme of arrangement amongst the company. Reliance Communications (New Zealand) Pte Ltd. Lagerwood Investments Ltd and Reliance Telecom Infrastructure (Cyprus) Holdings Ltd became the subsidiaries of the company. Reliance Telephones Ltd and Gateway Net Trading Pte Ltd ceased to be subsidiaries of the company. 2007 respectively and Reliable Internet Services Ltd amalgamated with Reliance Telecom Ltd with effect from September 29. Upon the Scheme of Amalgamation and Arrangement all the subsidiaries of erstwhile Reliance Infocomm Ltd. YTV Inc. Reliance Software Solutions Pvt Ltd. During the year 2007-08. Reliance Infocomm Ltd. While. RCOM Malaysia SDN BHD. Synergy Entrepreneur Solutions Pvt Ltd and Reliance Next Generation Technology Pvt Ltd became subsidiaries of the company. Yipes Systems Inc. Reliance Communications (Hong Kong) Ltd. the passive infrastructure of the Company and RTL was de-merged and vested into RITL. Formax Commercial Pvt Ltd. FLAG Telecom USA Ltd was merged with Yipes Holdings Inc. During the period 2006-07. Actaram Capital Pte Ltd. Reliance Communications Technologies Ltd. Reliance Tech Services Pvt Ltd. Reliable Internet Services Ltd and Campion Properties Pvt Ltd including the subsidiaries of Reliance Communications Infrastructure Ltd. Paradox Studios Ltd. 2007. Flag Projects Pte Ltd. The group structure involving various subsidiaries of the company was reorganized during the year. 2007. During the year. Reliance Communications (Singapore) Pte Ltd. with effect from April 10.
During the year 2008-09. Reliance WiMax Mozambique B. As per scheme of arrangement between the company and Reliance Infratel Ltd.Also. the Optic Fiber Undertaking of the company was de-merged and transferred to Reliance Infratel Ltd with effect from April 1. Reliance WiMax Zambia B. Global Innovative Solutions Pvt Ltd.C. they also acquired controlling stake in Reliance WiMax World Limited (formerly eWave World Limited). rich media content and superior Internet browsing.. Internet. FLAG Telecom France Network SAS. a premier co-operative society with an unparalleled marketing network in rural India. formed a joint venture with Krishak Bharati Cooperative Ltd (Kribhco).V. While.holding Public Infrastructure Provider License and Public Service Provider License to offer Mobile. 'Reliance Netconnect Broadband Plus'. Reliance Mobile Ltd and Vanco (India) Pvt Ltd ceased to be subsidiaries of the company. Reliance WiMax Mauritius B. National and International Long Distance services. Reliance WiMax D. Reliance WiMax Gambia B. the company launched GSM services in 14 service areas and commenced commercial operations. a wholly owned subsidiary of the company . they made a tie up with SAS for better business intelligence and analytics and AMDOCS for Customer Self Service systems. Fixed Line. Access Bissau LDA became the subsidiaries of the company. Reliance WiMax World Ltd and Gateway Net Trading Pte Ltd became the subsidiaries of the company. The company through their wholly owned subsidiary. Also.. video surveillance.V.V. a leading technology provider. marking their entry in Uganda In April 2008. They received start-up spectrum to launch GSM services from Department of Telecommunications (DoT) under their existing Unified Access Service License (UASL) in 14 service areas. a wholly owned subsidiary of the company launched fully Digital Home Entertainment Direct To Home (DTH) Service on the most advanced MPEG 4 DTH Platform.V.V. The company rolled out their fastest Wireless Internet service.R.1 Mbps. a UK headquartered company focused on the rapidly developing market for wireless telephony services using the WiMAX technology standard. FLAG Telecom France Services EURL. Reliance Big TV Ltd.V.. Reliance Communications Infrastructure Ltd. FLAG Telecom Korea Ltd and FLAG Telecom Espana SA ceased to be subsidiaries of the company. During the year 2009-10. The company made a tie up with Flytxt. Reliance WiMax Niger B. This makes Netconnect Broadband Plus best suited for video streaming. for the implementation of an integrated carrier-class mobile marketing software platform called Neon on the RCOM Network. While. in addition to WiMax and Wifi services. with a downlink speed of up to 3. During the year. Reliance Gateway Net Ltd. B. Reliance Vanco Group Ltd and their subsidiaries. 2008.
Reliance Communications corporate clientele includes 2.000 kilometers of fibre optic cable systems in India. During the year.000 towns and 600. with a customer base of over 85 million including over 2. ranksamong the Top 5 Telecom companies in the world by number of customers in a single country. They also won this award in the Best Device Category where they participated with a new network device. data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain. The Company.CMAI National Telecom Award for the 'Largest Telecom Network' category. Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai Ambani Group.Reliance Communications is India’s foremost and truly integrated telecommunications service provider. and over 800 global. regional and domestic carriers. Telecom Commission. . The company received the Frost and Sullivan Market Share Leadership award for 'Data Center and Managed Services' category (FY 2009). presented by Secretary.000 villages. DoT and Chairman. held in London. developed with CISCO. Reliance Communications has established a pan-India. convergent (voice. integrated (wireless and wireline). covering over 24. Europe.amalgamated with the company with effect from July 13.2 million individual overseas retail customers. the company won the prestigious Global World Communication Awards 09.100 Indian and multinational corporations. next generation. comprising over 277. USA. Middle East and the Asia Pacific region. 2009. They also received INFOCOMM . Reliance Communications owns and operates the world’s largest next generation IP enabled connectivity infrastructure. India’s third largest business house. The company was the only Indian company to win an award at WCA 09.
2007. has appointed Shri. -Reliance Comm. shaving by half to one-third the existing entry level mobility costs in the country.HISTORY OF -2006 RELIANCE COMMUNICATION -Nokia and Reliance Communications Ltd have joined hands to market the Nokia 1255 mobile handset in India at a price of Rs 1. former Chairman of State Bank of India. . -2008 -The US-French telecom equipment supplier Alcatel-Lucent and Reliance Communications announced on May 12.Reliance Communications Ltd has informed that the Board of Directors of the Company at its meeting held on July 17.999. -Reliance Communications Ltd has launched Money Transfer through mobile phones across the country through it's tie-up with ICICI Bank. -Microsoft Corp and Reliance Communications (RCom) announced their joint foray into Internet Protocol Television (IPTV) or simply put television on internet instead of the traditional route.Reliance Communications rolled out a range of mobile handsets priced at between Rs 777 and Rs 888. -2007 . . 2007. as an Additional Director of the Company with effect from July 17. forays into video conferencing. a joint venture to provide network services to telecommunications operators. A K Purwar.
content back-up and other applications. photo-sharing. the global leader in tele-presence. . .Telecom operator Etisalat DB. including push email support. Microsoft is said to offer Windows Mobile solutions to RCom customers. triggering a war of tariffs on data services from voice calls.Reliance Communications on Nov 27 introduced one paise per SMS for both GSM and CDMA customers. the subscribers of both post paid as well as pre paid can access unlimited mobile internet at Rs 99 per month. GetJar will offer Reliance Communications its extensive catalogue of over 65. .Reliance Communications. in order to introduce world's first wireless. today announced an unlimited internet access plans called -MobileNet Plan. . formerly known as Swan Telecom. will be outsourcing its telecom infrastructure requirements to the Anil Ambani Group company Reliance Communications as part of a Rs 10.-2009 .Reliance Communications (RCom) has inked an alliance with GetJar. Under the alliance. under which.000 free mobile applications. high-resolution video conferencing service. -2010 .000-crore deal spread over the next 10 years. chat.Reliance Communications has entered into a pact with Polycom Inc.Reliance Communications announced its partnership with Microsoft for offering Windows Mobile solutions on its wireless networks where according to the agreement. . video and voice solutions.
Employee Centricity and Innovation. be amongst the top 3 most valued Indian companies. and being the industry benchmark in “Customer Experience.” MISSION Meeting and exceeding Customer expectations with a segmented approach Establishing. Communication & Entertainment services. re-engineering and automating Processes to make them customer centric.MISSION AND VISION Vision By 2015. efficient and effective Incessant offering of Products and Services that are value for money and excite customers . providing Information.
Reliance’s market share would go to more than 36. KEY COMPETITORS OF RELIANCE COMMUNICATION If all goes well according to the Anil Ambani’s planning to take over Hutchison Essar. The Reliance Com. nurtures talent and propagates RCOM Values by personal example. . will be the largest telecom company in the country. With taking control of Hutchison Essar’s GSM mobile services in India. the Reliance Communications will get the top most position in India’s telecom industry.3 per cent from 20 per cent in terms of GSM and CDMA combined. Providing a Network experience that is best in the industry Building Reliance into an iconic Brand which is benchmarked by others and leads industry in Intention to Purchase and Loyalty Developing a professional Leadership team that inspires.
On the financial angle equity the Reliance will have the upper hand over its competitors in this area. Reliance’s subscriber base will go up from currently 28. Bharti has over 22 per cent of market share and a subscriber base of more than 30. The West Bengal and Kolkata will be only overlapped circles where both Hutch as well as Reliance is operating GSM services. Reliance Com. # According to Macquaire Research the combined revenues of Reliance-Hutch will have greater revenue growth. According to Macquaire Research. will fetch top position from Bharti. If the acquisition comes through. # Hutch generates the best average revenue per minute and Reliance one of the lowest. Rel. # In the 12 of the circles its cost of network operations would be lower than other competitors. Com. Reliance has now the GSM operations in nine circles. # The Reliance-Hutch has the second highest ARPU (Rs 351) in the business after Bharti (Rs 372).6 million to more than 46 million. will become market leader in 13 out of the 16 circles where Hutch is operating currently. It will enter into 16 GSM circles across the country with this take over.3 million in India. .If the take over will go through.
ORGANIZATION STRUCTURE CHAIRMAN PRESIDENT (PERSONAL BUSINESS) PRESIDENT (ENTERPRISES BUSINESS) PRESIDENT (HOME BUSINESS) SENIOR V.M SENIOR MANAGER .M D.M A.P G.G.G.P V.
’s most aggressive. As Anil Ambani gets more serious about the GSM route.. bold marketing campaigns or strong below the line activities. Reliance Communications would be a frontrunner. The . Branding Head of the company: “Reliance has been a pioneer in spear heading the value creation and product innovation in the Indian telecom market.. RCL has constantly stormed the Indian telecom market with its aggressive streak. Be it the sassy branding activities. One experiences this belligerence in RCL’s approach.MANAGER DEPUTY MANAGER ASSISTANT MANAGER MANAGEMENT TRAINING INTRODUCTION ABOUT MARKETING STRATEGIES Airtel beware. even when talking to Sanjay Bahl. your nemesis is finally here! If you formulate a list of India Inc.
Most of its initiatives like the Mobile TV. by launching a series of campaigns last year. All this aggression plus cheap lifetime validity offers and a phone@Rs 777 have resulted in record monthly subscriber additions and an astounding net profit increase of 612%. .spirit of our marketing strategy lies in leading the market growth. internet on the move and One India Plan (launched by RCL even before BSNL) went a long way in changing traditional market paradigms.” says Sanjay. RIL India calling card. the RCL brand has been creating maximum stir over the last few months. Always hawkish in its approach. “Our ‘Go Colour campaign’ (Baton baton mein rang chaa gaye hain) and ‘Bus batan dabao campaign’ have been popular.” he iterates.
The pricing policy/ strategy vary in various situations. . Now they are launching about more than 1100 network towers to provide more coverage to its customers. distribution. Place Another element of Marketing Mix is Place.7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. or intermediary. Place is also known as channel. Product has to sell itself. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans. Price There are many ways to price a product.
This includes all of the tools available to the marketer for ‘marketing communication’. so a consumer tends to rely on material cues. Reliance has recently started doing heavy promotions. PROBLEMS ENCOUNTERED 3.Promotion Another one of the 4P’s is promotion. A good service recovery can turn a disgruntled customer into loyal one and turn a frustrating experience into a fond memory. They provide a very cheap call rates affordable to the lower class. BLUE PRINT PROCESS 2. Reliance's reputation depends on earning the trust of . One way to enhance service recovery us to motivate the front line employees to identify problems and empower them to correct service mistakes. Service organizations occasionally make a mistake and might mistreat their customers. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service. SUGGESTIONS FOR IMPROVEMENT Service is involved with the need to satisfy the customer. SERVICE RECOVERY STRATEGIES: 1.There are a number of perceptions of the concept of process within the business and marketing literature. As Reliance mobile provide various rental plans. People Reliance always valued their customers. or 7P’s. Professional business firms attempts to sell their competence and build reputation. Process Process is another element of the extended marketing mix.
including picture messaging. They also address other consumer issues such as responsible mobile phone use. Customers can now access an everexpanding range of features and services on their mobile phones. Their loyalty is vital to the long-term success of our business. but can also raise concerns about misuse.its customers. contact and commercialism. internet access and mobile television. These technologies bring significant benefits to our business and personal lives. driving safety and mobile theft. the way they handle customer privacy and measures to protect customers from inappropriate content. . music. the responsibility of our marketing material. pictures and video clips. Important consumer issues include the clarity of our pricing. downloadable games.
COUPAN CHAIR MACHINE ETC. GIVE FULL DATA GET DATA PARKING LOT. . SOLVE PROBLEM SOFTWARE ETC.SERVICE BLUE PRINT OF RELIANCE COMMUNICATION PHYSICAL EVIDENCE PARKING LOT TICKET TABLE. GET SLIP VISIT DESIRED COUNTER TELL PROBLEM TABLE. CHAIR ETC. DOOR LEAVE SHOWROOM CUSTOMER VISIT SHOWROOM EMPLOYEE ON STAGE LINE OF VISIBILITY EMPLOYEE BACK-STAGE LINE OF INTERNAL INTERACTION SUPPORT CENTRE COMPUTER PRINTER SOFTWARE ETC.
tables. firstly the Functional interview and then the Functional Head and HR Head takes the interview. There are two type of interview which is taken up at Reliance. The person will get its problem solved in the better and convenient way. The interaction between the executive and the customer is the line of visibility. the person will meet the executive and will tell him the problem. The slip gives the token number for meeting the executive in the showroom. software etc. There are three types of sourcing done at Reliance. INTERNAL SOURCING Employee Reference Re-employment of former employee . The physical evidence in the show room are the chairs. The interaction between onstage and back stage is separated by line of interaction. Several points like Revenue generation. ticket vending machines etc. The executive will transfer the problem to the back office that will solve the problem. Acquisition number. these will help the employee provide the better service. The support service which will help the service are the computer. RECRUITMENT PROCESS STEP 1: MANPOWER PLANNING. this process is taken up every year. AOP(Annual Operating Plan). The department head will then shortlist the same and they ask the HR department to fix an interview with the selected candidates. In the show room the first thing he comes in contact is the parking lot followed by the slip delivering machine. It is taken up at Personal Level and Entity Level. STEP 2: SOURCING ACTIVITY. etc.PROBLEMS AND SUGGESTIONS Service Blueprint of Reliance Communication for a small problem solving The above blue print is for the person who faces some problem while getting the service and he approaches for a complaint to the showroom. After the resumes of candidates are chosen then the same is sent to the department head where the vacancy arises.
AVERAGE TIME PERIOD: The process of recruitment takes about 10 – 15 days ELIGIILITY CRITERIA: Education Qualification – MBA with any specialization Not frequent job changes Tenure of last job should at least be 1. The HR executives will Negotiate the CTC with the candidate. Then the same is sent to CRL. Then after it is sent to ECRC. Campus Recruitment STEP 3: APPROVAL. The approval is sent to the CRC (Corporate Recruitment Cell).Monster. the Avenue. the Age. Job Portals . OFFER is made to the candidate.5 – 2 yrs OTHER REQUIREMENTS: Reference check is usually done for High level job The recruitment may differ with the current position of the business . The applicant code is given to HR CIRCLE. The same is then sent to Management for SAP Applicant Code. NAUKRI. EXTERNAL SOUCING Placement Consultant – Ruchika. which leads to the Joining Procedure.
suitable candidates are first searched internally within the organization. Internal candidates are considered in accordance with their abilities and potential. Re . Employees can check available vacancies on Intranet and can submit the resumes of prospective candidates who fit the Job profile. The process is coordinated by CRC (Central Recruitment Cell) at Corporate Office. EMPLOYEE REFERENCE: In Reliance Communication.INTERNAL SOURCING In the event of an open position in Reliance Communication. Employees can refer a candidate with whom he/ she have worked in his/ her previous employment. RE-EMPLOYMENT OF FORMER EMPLOYEE: Re Hiring of an employee done in Reliance Communication with a view to take trained manpower back in the company. This is based upon in-house talent which could be redeployed. Advertisement for internal vacant position is done by following two ways: Through sending mail to all Reliance Infocomm employees across all locations including DAKC (Dhirubhai Ambani Knowledge City) Through DAKC Circular Employees of Reliance Communication who have completed more than 12 months of continuous service only those employees can apply for position placed on Intranet.
the minimizing the time taken in receiving and sorting applications. Reliance Communication browses the profile of candidates from the Job portal like naukri.com and then candidates are accessed through e-mail or telephone. monsterindia. it goes for campus recruitment as per requirement. Reliance Communication chooses Consultants having national presence. This sourcing option is only considered by the company when there is scarcity for candidates with requisite experience and skills.com.Hiring is done as per the policy issued by Central Recruitment Cell at Corporate Office EXTERNAL SOURCING PLACEMENT CONSULTANCY: The placement agencies call for resumes of prospective candidates. This helps the employer to interview a limited number of potential candidates. For management level recruitment. . JOB PORTAL: The spread of Internet has enabled employers to search for candidates globally and has made recruitment easier. Consultant’s interview candidates and shortlist those according to the criteria laid down by the companies. which act as a good source of recruitment for the companies. CAMPUS RECRUITMENT: Reliance Communication goes for Campus recruitment every year for technical department. etc. If vacancy arises.
For filling up position for GET (Graduate Engineering Trainee). MT position includes candidates having Educational qualification in MBA and GET Position includes candidates having Educational qualification in BE (E&C.e. At last PI (Personal Interview) is conducted for those candidates who had passed out GD and Personal Interview is taken by respective head of department and HR Head. (MAT) Mental Ability Test is taken for those candidates who has got aggregate 60% in all semesters. following procedure is followed by Reliance Communication: HR representative of Reliance Communication gives Description about Job to all candidates Written Test i.For filling up position for MT (Management Trainee). Electronics).e. At last PI (Personal Interview) is conducted and Personal Interview is taken by respective head of department and HR Head. . following procedure is followed by Reliance Communication: HR representative of Reliance Communication gives Description about Job to all candidates Written Test i. (MAT) Mental Ability Test is taken for those candidates who has got aggregate 60% in all semesters. GD (Group Discussion) is conducted for those candidates who had successfully pass MAT.
etc. and promote goodwill towards the company. To assess subjective aspects of the candidate – facial expressions. nervousness and so forth. . In this step the interviewer matches the information obtained about the candidate through various means to the job requirements and to the information obtained through his own observation during the interview.MT is placed in either of the following departments: Prepaid Postpaid PCO Customer Care Commercial HR Web world GET is placed in Network Department. Interview gives the recruiter an opportunity: To size up the candidate personally To ask questions that are not covered in tests To make judgments on candidate’s enthusiasm and intelligence. This is the most essential step in the selection process. programmes. the policies. appearance. INTERVIEW Interview is the oral assessment of the candidates for employment. To give facts to the candidate regarding the company.
TELEPHONIC INTERVIEW: There are various reasons to take a telephonic interview. lodging. in certain location Reliance Communications does not have its Webworld. The use of video conferencing can add value to the process by allowing real time. Even if the interview of a candidate cannot . the interview panel rates the candidate and takes the selection decision. experience etc. face-toface interactions without the costs associated with physically transporting candidates to the campus. usually face to face interviews are conducted but for those candidates who are located at other state for them video conference interviews are conducted. Reliance Communications uses Video conference for following reasons: Time savings Faster Decision making Cost savings in candidate travel. so in that case the interview of that candidate will be taken over telephone. For example. Based on the candidate’s performance in the interview. An opportunity to meet the candidates before narrowing the list An opportunity to see and converse with candidates. functional and managerial competencies and other factors like education. VIDEO CONFERENCE: At Reliance Communication. In a personal interview. etc. evaluate their responses to questions and gauge their interest in the position. candidates are accessed on behavioral and personality characteristics.MODE OF INTERVIEW PERSONAL INTERVIEW: Personal Interview is a formal in-depth conversation conducted to evaluate the applicant’s acceptability.
happen through video conference because of unavailability of any Webworld timings. MANAGER. Sr.(MAGERIAL POSITIONS) EXPERIENCE: 11 – 15 + years L3: ASSISTANT MANAGER. MANAGER. then telephonic interview is taken. MET. Interview is taken by respective functional head and HR head and for MT Interview is taken by 2-3 functional heads. Sr.(SUPPORT POSITONS) EXPERIENCE: 2 – 4 + years GET. VICE PRESIDENT. HR head and final interview is taken by Circle CEO. DET: Trainees EXPERIENCE: Fresher . EXECUTIVE. Sr.(EXECUTIVE POSITIONS) EXPERIENCE: 5 – 11 + years L4: EXECUTIVE. CAMPUS RECRUITMENT: For GET.(LEADERSHIP POSITIONS) EXPERIENCE: 17 – 20 + years L2: DEPUTY GENERAL MANAGER. PRESIDENT. GENERAL MANAGER. LEVELS OF DESIGNATION & EXPERIENCE L1: VICE PRESIDENT.
selection decision is to be made. interviews. the candidate is contacted and informed about the decision to conduct a reference check with the referees whose names have been provided in the personal history form.REFERENCE CHECK Once the hiring decision is taken. The final decision is to be made from the pool of individuals who pass the tests. To know weaknesses. References are checked for following reasons: To check whether or not the applicant was truthful about his or her employment history. . Many employers request names. addresses and telephone numbers of references for the purpose of verifying information and perhaps gaining additional background information on an applicant. strengths of the applicant. SELECTION DECISION After obtaining information through the preceding steps. The other stages of selection process have been used to narrow the number of candidates.
It includes the checking of the message flow between the network subsystem when a call is initiated or released. Companies have to train them for making comfort to doing job. In reliance communication their training as based upon MINS (mobile integrated network system). 2 .It was a newly prepared project for wireless communication by the reliance info.TRAINING AND DEVELOPMENT Training is the second most steps after the recruitment and selection of employees. Theoretical knowledge about the MINS from the documentSRS_MINS which was provided by the company to us on our personal computer at reliance communication. Comm SOME FOCUSED AREAS OF TRAINING INCLUDE: Conducting organizational needs assessments to identify areas for development Strategic planning for leadership teams to solidify organizational vision. They include certain phases in their training: 1. mission and core values Leadership retreat and conference planning Customized training sessions in the following areas: Leadership development Effective communication Change management Building effective teams Conflict management Strength development Customer service . 3.Testing of the project. Theoretical knowledge about the networks and layers.
5000/. p.Reliance give both financial as well as non financial motivator to there employee . up to 1000 cc : Rs.30000/Medical Rs.all levels Fuel & Maintenance For all levels a.111000/b.MOTIVATION Motivation play a great role in the development on an employee in RELIANCE COMMUNICATION .? Annual salary revision.15000/.a. CTC Policy Limits : Components Limit (Rs.What type of motivational tool given in reliance info comm.for all levels Gift vouchers Rs.15600/. Promotion Job enrichment Delegation & authority Telephone facility Bonus Quarter Reliance share etc WAGE & SALARY Reliance Info comm.150000/Persons choosing the above will not be able to choose Conveyance Allowance Food coupons Rs.) Office wear allowance All levels Rs. above 1000 cc : Rs.for all levels LTA 2 month’s Basic pay for all levels .
24000/CHA Rs.co.com www.in www.google.9600/. REFRENCES www.relianceadagroup.com www.scribd. 7200/Superannuation Any amount upto 15% of Basic pay for all levels.slideshare.for all levels – for persons not choosing Fuel & Maintenance Children Education Allowance (CEA) / Children Hostel Allowance (CHA)For all levels – CEA Rs.com .HRA 50% of Basic pay Conveyance allowance Rs.
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