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Presented By : Abhijit Dey,Asutosh Dash
“ FEEL THE COMFORT”
Abhijit Dey Ashutosh Dash .SOLACE STORE IN RETAIL SECTOR IN BHUBNESWAR Prepared for FIN ELITISM Prepared By :.
Date: Place: Bhubaneshwar Lecturer .Certificate This is to certify that the project entitled one Stop Store in retail sector in Bhubaneswar with reference help embodies the analysis by Abhijit Dey.Asutosh Dash under my supervision.
MEMORANDUM DATE: TO: 20TH December. pizzas. etc of daily needs and they find that the stores that they go is either sometimes open and mostly closed and the students have to face a hard time. consisting of a store which would provide solution to all the needs of the college students.pens pencil. This idea is applicable to all the Colleges of Bhubaneswar. Most of the students need things such as print out .along with that the students need some recreation facilities like: 24hrs coffee facility. buns. Guess if all these things they are going to get under one roof and apart from that facility that would be provided until the college closes down and that to under a BRAND NAME(which is the most essential) We thank Fin Elitism for giving us the opportunity to generate such a business plan and present it to you.burgers softdrinks etc.2011 FIN ELITISM FROM: ABHIJIT DEY.sheets. .ASUTOSH DASH SUBJECT:ONE STOP STORE in retail sector In Bhubaneswar Here is a report which we have prepared on the concept of one stop store which is a new of its kind in the business market. This is whole new kind of business idea based on the retail.copies.photocopy .
She in a way took many of responsibilities. strength. provided me with adequate reference helps. Last but not least I wish to avail myself of this opportunity. I am very grateful to my other teachers kind co-operation to the completion of my project work.Acknowledgement In writing this report . express a sense of gratitude and my classmates and my director for their manual support. So she being a major source of success to this task. . I have got immense help from my renowned and ever supportive lecturer and guide . help and for everything . She has provided me with continuous motivation and support to end my task successfully.
Introduction-------------------------------------------------8 2.Table of Contents Acknowledgements------------------------------------------5 Abstract---------------------------------------------------------7 1. Impact on Retail sector---------------------------------10 4. unique selling proposition-------------------------------14 . marketing strategy----------------------------------------13 6. cost of project and means of finance-----------------12 5. Background--------------------------------------------------9 3.
INTRODUCTION In this era with the advent of the changing technology and marketing techniques every economy is striving for retail type of marketing. . All the peoples now a day’s want to buy products according to their needs with their own choices this phenomenon has led to the development of the retail marketing. In todays world retail marketing such as wallmart and future group are flourishing and this indeed has made us to bring about this project.
There comes the need of some store which will have a brand name and will provide the adequate items needed by the students and also some recreation facility which the students need at the most like facility of fast foods and indoor games. All the goods would be of some Brand and these brands would provide us with the initial capital as we are providing them with the 3p’s such as price . Today the students with the advent of the growing colleges need grater services to satisfy their needs .promotion techniques To know the situations and the know the demand we would employ the students who are studying in that particular colleges and are interested in part time jobs. This Store would function for 24*7 There will be medicines available Earlier there was cafes and we will change this as most of the college students are being provided with laptops but they are not satisfied with the wi-fi facility of the college so we will also provide with the wi-fi service at a reasonable price. place . and the worst part being they are operated on the account of the owner of the store as a result the students find it very difficult to get access to the things as sometimes the stores are closed and they also do not get the right things according to their needs. But no colleges in Orissa has a branded store where in they can get all the items that are needed in the day to day life of the students. . if we consider the colleges in the Bhubaneswar area we come to know that the students contribute a lot towards the economy of Orissa and that’s the reason why so many colleges are coming up in the area of Bhubaneswar .Abstract Today with the changing circumstances the life style of the students have changed to a large extent.
.pens etc There would be ambience which is lacking in the small retail outlets. This would help them with the brand awareness as we would have brands such as ITC.Impact on Retail sector It will have a impact on the small retail outlets as we will provide all the items that they are providing at prices much cheaper to them as we are operating under a brand so we will directly approach the producer cutting down the cost of middlemen and also the students would avail the facility of choosing their own products. As this is a brand so the promotion would be made by the word of mouth among the college mates. PAPERMATE.MANORAMA. PIONEER for the list of the copies and apart from that there would be coffee machines of the NESCAFE .
COFFEE MACHINE) ELECTRICAL INSTALLATION PRELIMNARY AND PREOPENING EXPENSES (IN LACKHS) 10.COST OF PROJECT AND MEANS OF FINANCE COST OF PROJECT LAND AND DEVELOPEMENT BUILDING CIVIL FURNITURE & FIXTURE MACHINARY(3 PHOTOCOPY MACHINES.00 87.00 22.00 25.00 .00 15.00 INDOOR GAMES EQUIPMENTS TOTAL MEANS OF FINANCE OWENERS CAPITAL TERM LOAN FROM BANK FROM FRANCHISEE HOLDERS 2.3 COMPUTERS.4 PRINTERS.00 10.00 30.00 40.00 5.00 15.
2nd Yr.000.15. 4Th yr.00 Rs.00.00 Means of Finance a) Term Loan : Rs.00.00 Rs.00.000. 5. 5TH yr. 30. 2nd Yr.00 . 70% 80% 80% 80% 80% Turn over (Rs.40.00. some major colleges in Bhubaneswar Product Commercial Production : Capacity utilization : : students utilities along with food & beverage 3 months from sanction of term loan 1sT Yr. 4th yr. 3rd Yr. Ashutosh Dash & Abhijit Dey. In lakhs) : 1st Yr. Working Capital : Project cost : a) Land & Site Development b) Building c) Plant and Machinery d) Furniture and Fixture e) Preliminary expenses and reserves Rs.000.10. 15.00.00 Rs.000. 3rd Yr.PROJECT AT A GLANCE Name of the Project Form of Business Name of the Proprietor Site of Unit & Showroom : : : : solace retail joint venture.000.000.75.000.00. 00.00 Rs. 5Th Yr.00 Rs.
00 Financial a) b) c) parameters : Debt Equity Ratio Debt service Coverage Ratio Break-even Point Market :The project has a ready market.b) c) Franchisee contribution Promoters Contribution Rs.000. 00.000. With . Promoter & Management :The venture is dynamic Sufficient resources.87.000.00.00 Rs.00 Rs.22.25.00.
college fest .MARKETING STRATEGY PRODUCT: The Product that we are going to produce in the market includes the following: 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Food & Beverages Photocopy and Print Out Carom board . .Chess & Table Tennis Wi-Fi Facility Medicines & Doctor Facility Notebooks. Giving students the opportunity to do internship with the company’s we are collaboration with. As we know that the prices of the retailers are high due to the involvement of the middle men thus we can reduce this margin and sell our products initially at a lower price than the retailers. Newspapers. The prices of the Recreation facilities are to be decided by us thus implying we are the decision makers at this particular segment. PLACE: The Place here is the college campuses around Bhubaneswar PROMOTION: The promotional measures would be done through Event Sponsorship such as OPL . Railway & Flight Reservation at reasonable price and at time Mobile & Laptop Repairing PRICE: The Prices are to be decided by the company but the margin at which we are going to sell are to be decided by us. Street Hoardings & electronic media Would Facilitate the Student Membership Card : each student can earn points on the card and get discount accordingly. Also we would provide advertise ment in the college magazines . Pens & Other Stationary Items Photo Studio Gift’s Corner Passport & Pan Card Facility.
It is a one stop solution as you will find all of the needs of the students. .UNIQUE SELLING PROPOSITION We would generate employment by employing students from the particular college in which we are functioning and providing them with part time job facility We would provide scholarship facility to the eligible students. We would operate for 24*7.
. This concept is basically focused to cater the needs of the youth in a organised manner.CONCLUSION This project when becomes successful would be implemented on a lot many colleges of India and the retail chain would flourish as a result. This store is a unique concept among itself and could be implemented in every colleges of India as this is a new concept.