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2012

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FINANCIAL HEADLINE NEWS & ANALYSIS

FINCHANNEL.COM | 23 APRIL, 2012

green business

Environment Protection
a Core Element of HeidelbergCements
Sustainability Policy
The FINANCIAL
By MARIAM PAPIDZE
eidelbergCements
entire investment in
Georgia amounts to
more than 200 million EUR, out of which more
than 12 million EUR has been
allocated for environment
protection alone. Installation of new fabric f lters, the
Quarry Life Award and Public
Private Partnership projects
are the main projects of HeidelbergCement within the
framework of environment
protection.
We have a big responsibility not just for our production
but for the environment as
well, Akaki Chkhaidze, Sales
and Marketing Director at
HeidelbergCement Caucasus,
told The FINANCIAL. In
accordance with the Groups
standards and sustainability
policy, HeidelbergCement has
been focusing on environment protection in Georgia
since 2006, he added.
Q. What responsibilities do you feel in regards to your product
and the way
way you
you make
makeitit
having an
an impact
impacton
onthe
the
environment?
A. The installation of new
fabric f lters at the Rustavi
and Kaspi plants is a signif cant contribution to environment protection. More than
12 million EUR was invested
for the purpose of de-dusting
with the installation of new
fabric f lters. Both plants operate six kilns in total, so the
six new fabric f lters had to be
installed without signif cantly
disrupting the production
process.
The problem of pollution is
of great concern to the population of Georgia. The company takes on an enormous
responsibility for the welfare
of the people, especially for

23 , 2012

AKAKI CHKHAIDZE, Sales and Marketing Director at


HeidelbergCement Caucasus

tion. This competition gives


us the opportunity to show
that quarrying operations are
completely in line with environment protection.
In addition, following our
biodiversity
management
guideline (which was incidentally the f rst ever issued
biodiversity guideline by a
building materials producer)
is essential for having proper
communication with local society to prepare for optimal
use of the land after raw material extraction has ended.
Consequently the competition
offers this tool for the involvement of communities in biodiversity management.
Three quarries are open for
the national, Georgian competition: Kavtiskhevi Limestone Quarry (Shida Kartli), Gardabani Clay Quarry
(Kvemo Kartli), and Dedoplistskaro Limestone Quarry

(Kakheti).
The f rst edition of the
Quarry Life Award launched
by HeidelbergCement elicited
strong interest from students
and researchers. Over 300
project proposals are competing in eighteen countries
on four continents. According to international statistics,
Georgia reached the highest
number of project proposals
of all eighteen countries participating.
As for Georgia, 19,304 hits
on the website show the readiness of the public to be active
participants in biodiversity
development. 215 persons
were registered on the Quarry
Life Award site and 53 interesting proposals have been
submitted for the Quarry Life
Award.
The competition had two
stages, submission of an idea
and project submission. The

result of the f rst stage is that


the f ve best proposals were
displayed this year. They have
till September to write out
their projects and the jury in
Brussels will name the winner. The competition will
have winners on a national
level and winners selected by
the global jury. Three winners
on the national level, selected
by the national jury, can receive f nancial support from
HeidelbergCement to cover
the project costs and will be
awarded with 1,500, 3,000
and 5,000 EUR respectively.
Global winners selected by the
global jury will be awarded
10,000, 20,000 and 30,000
EUR respectively.
The Georgian Ministry of
Environment Protection and
Natural Resources was involved in this project and its
Minister was one of the jury
members.
Q. What about the Public-Private-Partnership
lic-Private-Partnership
project running
running in
inGeorGeorgia?
A. After extracting raw
materials, i.e. limestone, it is
important to restore the quarries - the land should be made
useful again.
The goal of the PPP (public
- Private - Partnership) project in cooperation with the
German GIZ (Gesellschaft fr
Internationale Zusammenarbeit), is to promote biodiversity through the development
and implementation of different recultivation models
in all mining sites of HeidelbergCement in Georgia. In
addition, this project aims to
promote the share of experience on modern recultivation
/ renaturation practice with a
variety of stakeholders (local
community, authorities, universities, etc.).
In the frames of the abovementioned
project
HeidelbergCement Georgia is
supported in developing a

modern recultivation / renaturation technique which fully corresponds to the already


implemented environmental
management systems.
With this new approach,
local habitats adapted to the
natural environment are developed, as opposed to the recultivation practice currently
used in Georgia.
Q. Please could you
brief y summarize HeidelbergCements activities in Georgia?
A. HeidelbergCements activity in the Georgian cement
market began in 2006, since
2008 HeidelbergCement has
expanded in the ready-mixed
concrete business line. Nowadays, the company runs three
cement plants with total cement production capacity
of around 2 million tons per
year and three ready mixed
concrete plants in Georgia.
The whole investment of
HeidelbergCement in Georgia is more than 200 million EUR. Over the period of
the past three years HeidelbergCement has opened f ve
operational units in Georgia:
June 2008 - Opening of a
dry process cement plant in
Rustavi; April 2009 - Start up
of a concrete batching plant in
Tbilisi; April, 2010 - Opening
of the second concrete batching plant in Tbilisi; April, 2011
- Opening of Sufsa (Black Sea
coast) cement terminal; September, 2011 - Mobile readymixed concrete plant started
operation.
HeidelbergCement is the
global market leader in aggregates and a prominent player
in the f elds of cement, concrete and other downstream
activities, making it one of
the worlds largest manufacturers of building materials.
The company employs some
53,000 people at 2,500 locations in more than 40 countries.

#28
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2012

those who live in the area


of the plants. By installing
modern f lter technologies,
cement dust reduced by 99
percent. Thus, in addition to
climate protection, replacing
the old f lters with new ones
will optimize cement production.
Local authorities strongly
support HeidelbergCement
in Georgia which is proved by
the memorandum on cooperation with the Georgian Ministry of Environment Protection and Natural Resources.
In discussing this issue it is
important to pay attention to
the standards of the company
itself. If the company does
not meet the standards, then
any type of production may
have a negative impact on
the environment. As for HeidelbergCement, its policy is
relevant to international standards. That means that the
factory in Georgia and other
factories, i.e. in Germany,
have the same f lter technologies. Using these f lters means
that the risk of pollution is
minimal.
Q. Asides from f lters,
what other projects are
being implemented by
HeidelbergCement in the
framework of environment protection?
A. We started implementing a very important project
in December last year. This
is an international project
about international scientif c
and educational competition - The Quarry Life Award,
conducted simultaneously in
more than f fteen countries,
including Georgia. Students
and researchers and NGO
partnerships were invited
to participate in the Quarry
Life Award individually or as
teams.
The idea of this competition
is the protection and promotion of biodiversity in quarries during and after extrac-


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