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LUCRARE PENTRU OBTINEREA CERTIFICATULUI DE COMPETENTE LINGVISTICE
STEVE JOBS: THINK DIFFERRENT
COORDONATOR: ABSOLVENT: PROF. RENNER SORINA CRISTIAN MIHAI BOLCHIS
Steven Paul "Steve" Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar. In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software. After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the highereducation and business markets. In 1986, he acquired the computer graphics division of Lucasfilm, which was spun off as Pixar.He was credited in Toy Story (1995) as an executive producer. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney Company in 2006, making Jobs Disney's largest individual shareholder at seven percent and a member of Disney's Board of Directors. After difficulties developing a new Mac OS, Apple purchased NeXT in 1996 in order to use NeXTSTEP as the basis for what became Mac OS X. As part of the deal Jobs was named Apple advisor. As Apple floundered, Jobs took control of the company and was named "interim CEO" in 1997, or as he jokingly referred to it, "iCEO". Under his leadership, Apple was saved from near bankruptcy, and became profitable by 1998. Over the next decade, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services, providing several years of stable financial returns, propelled Apple to become the world's most valuable publicly traded company in 2011.The reinvigoration of the company is regarded by many commentators as one of the greatest turnarounds in business history. In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor. Though it was initially treated, he reported a hormone imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health declined. On medical leave for most of 2011, Jobs resigned as Apple CEO in August that year and was elected Chairman of the Board. He died of respiratory arrest related to his metastatic tumor on October 5, 2011. He continues to receive honors and public recognition for his influence in the technology and music industries. Steve Jobs has widely been referred to as "legendary", a "futurist" or simply "visionary",and has been described as the "Father of the Digital Revolution",a "master of innovation", and a "design perfectionist".
The Jobs family moved from San Francisco to Mountain View. his biological parents would subsequently marry (December 1955). and divorce in 1962. Jandali. Steve became interested in and developed a hobby of technical tinkering. Jobs frequented afterschool lectures at the Hewlett-Packard Company in Palo Alto. California. Later. Following high school graduation in 1972. He continued auditing classes at Reed while sleeping on the floor in friends' dorm rooms. returning Coke bottles for food money. he seemed really interested. In 1969 Woz started building a little computer board with Fernandez that they named “The Cream Soda Computer”. and getting weekly free meals at the local Hare Krishna temple. 1955 to two university students. Stephen Wozniak (also known as "Woz"). Clara was an accountant who taught him to read before he went to school. As a result. Jobs later said. Paul was a machinist for a company that made lasers. Oregon. At Monta Loma Elementary school in Mountain View. have a second child Mona Simpson in 1957. Jobs was an intelligent and innovative thinker. The parents later adopted a daughter. Jobs then attended Cupertino Junior High and Homestead High School in Cupertino. Jobs dropped out of college after six months and spent the next 18 months dropping in on creative classes." He stated in his authorized biography that they "were my parents 1. an Armenian-American whose maiden name was Hagopian. California when Steve was five years old. working with Wozniak as a summer employee. demonstrating to his son how to take apart and rebuild electronics such as radios and televisions. Joanne Carole Schieble and Syrian-born Abdulfattah "John" Jandali (. and was later hired there.000%. however. Reed was an expensive college which Paul and Clara could ill afford. one of the first high-tech firms in what became known as Silicon Valley.[ The baby was adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs (1924–1986). when asked about his "adoptive parents. who was teaching in Wisconsin when Steve was born in 1955. Patti. Jobs became friends with Bill Fernandez. California. which they showed to Jobs. They were spending much of their life savings on their son’s higher education.Early life and education Steven Paul Jobs was born in San Francisco on February 24. "If I had never dropped in on that single calligraphy course in college. that administrators wanted to skip him ahead to high school—a proposal his parents declined." Jobs replied emphatically that Paul and Clara Jobs "were my parents."Unknown to him." . a neighbor who shared the same interests in electronics. Fernandez introduced Jobs to another. but his youth was riddled with frustrations over formal schooling. the Mac would have never had multiple typefaces or proportionally spaced fonts. The father showed Steve how to work on electronics in the family garage. Jobs enrolled at Reed College in Portland. Clara Jobs had been a payroll clerk for Varian Associates. who were both unmarried at the time.At Homestead. he was a prankster whose fourth-grade teacher needed to bribe him to study. and taught his son rudimentary electronics and how to work with his hands. said he had no choice but to put the baby up for adoption because his girlfriend's family objected to their relationship. Jobs tested so well. older computer whiz kid.
When they got to the Neem Karoli ashram. Jobs took a job as a technician at Atari. California.Early career Homebrew Computer Club Newsletter. and maintained a lifelong appreciation for Zen. Atari offered $100 . later. his head was shaved and he wore traditional Indian clothing. in search of spiritual enlightenment. Jobs experimented with psychedelics. He traveled to India in mid-1974to visit Neem Karoli Babaat his Kainchi Ashram with a Reed College friend (and. Jobs had changed his appearance. Daniel Kottke. During this time. September 1976 In 1974. In India. an early Apple employee). it was almost deserted as Neem Karoli Baba had died in September 1973. Jobs then returned to Atari. then up to Himachal Pradesh and back. in Los Gatos. He also became a serious practitioner of Zen Buddhism. Jobs would later say that people around him who did not share his countercultural roots could not fully relate to his thinking. the oldest Sōtō Zen monastery in the US. After staying for seven months. engaged in lengthy meditation retreats at the Tassajara Zen Mountain Center. Jobs left India and returned to the US ahead of Daniel Kottke. Inc. and was assigned to create a circuit board for the arcade video game Breakout. According to Atari co-founder Nolan Bushnell. Then they made a long trek up a dry riverbed to an ashram of Hariakhan Baba. He considered taking up monastic residence at Eihei-ji in Japan. they spent a lot of time on bus rides from Delhi to Uttar Pradesh and back. later calling his LSD experiences "one of the two or three most important things [he had] done in [his] life".
Jobs and Wozniak were drawn to technology like a magnet. which they named “Apple Computer Company” in remembrance of a happy summer Jobs had spent picking apples. the inventor of instant photography and founder of Polaroid Corporation. At first they started off selling circuit boards. In the early 1970s. Wozniak would have given it to him. At that time.000). Land. Jobs told him that Atari gave them only $700 (instead of the offered $5. The clandestine sales of the illegal "blue boxes" went well. Jobs and Wozniak formed their own business. . and would explicitly model his own career after that of Land's. and perhaps planted the seed in Jobs' mind that electronics could be fun and profitable. According to Wozniak. Wozniak had designed a low-cost digital "blue box" to generate the necessary tones to manipulate the telephone network. but eventually they produced a complete computer prototype. a design so tight that it was impossible to reproduce on an assembly line. Wozniak reduced the number of chips by 50. Jobs began attending meetings of the Homebrew Computer Club with Wozniak in 1975. Much to the amazement of Atari engineers. and that Wozniak's share was thus $350. Wozniak did not learn about the actual bonus until ten years later. Jobs decided that they could make money selling it. In 1976.for each chip that was eliminated in the machine. He greatly admired Edwin H. allowing free long-distance calls. Jobs had little specialized knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. but said that if Jobs had told him about it and had said he needed the money.
Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. Wozniak invented the Apple I computer. when their mutual friend. 1984. Jobs and Steve Wozniak met in 1971. California. . The following year. and Ronald Wayne founded Apple computer in the garage of Jobs's parents in order to sell it. In 1983. Apple aired a Super Bowl television commercial titled "1984". asking. Steve Jobs formed Apple Computer in its garage with Steve Wozniak and Ronald Wayne in 1976. Bill Fernandez. Andy Hertzfeld described the scene as "pandemonium". "Do you want to sell sugar water for the rest of your life. introduced 21-year-old Wozniak to 16-year-old Jobs. leaving Jobs and Wozniak as the primary cofounders of the company. which led to the creation of the Apple Lisa. They received funding from a then-semi-retired Intel product-marketing manager and engineer Mike Markkula.CAREER Apple Computer Home of Paul and Clara Jobs. Wayne stayed only a short time. In 1978. Apple employee Jef Raskin invented the Macintosh. Jobs. Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO. In 1976. One year later. on Crist Drive in Los Altos. or do you want to come with me and change the world?" In the early 1980s. At Apple's annual shareholders meeting on January 24. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface. Wozniak. an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience.
1985. Jobs kept meetings running past midnight. Sculley learned that Jobs—believing Sculley to be "bad for Apple" and the wrong person to lead the company—had been attempting to organize a boardroom coup. Jobs founded NeXT Computer in 1985. but I guess the patient needed it.Apple logo in 1977. Disappointing sales caused a deterioration in Jobs's working relationship with Sculley and it eventually became a power struggle between Jobs and Sculley." And he added. Jobs was running out of money. then called new meetings at 7:00 am. the same year. sent out lengthy faxes. he said being fired from Apple was the best thing that could have happened to him. "The heaviness of being successful was replaced by the lightness of being a beginner again. "I'm pretty sure none of this would have happened if I hadn't been fired from Apple. and on May 24. created by Rob Janoff with the rainbow color theme used until 1998. A year later. While Jobs was a persuasive and charismatic director for Apple. It was awful-tasting medicine. Apple's board of directors sided with Sculley and removed Jobs from his managerial duties as head of the Macintosh division. Jobs resigned from Apple five months later and founded NeXT Inc. he appealed . and with no product on the horizon. with $7 million. called a board meeting to resolve the matter. mouse and the NeXT MegaPixel monitor After leaving Apple." NeXT Computer A NeXTstation with the original keyboard. some of his employees from that time described him as an erratic and temperamental manager. In a speech Jobs gave at Stanford University in 2005. It freed me to enter one of the most creative periods of my life. less sure about everything.
WALL-E (2008). (2001). he attracted the attention of billionaire Ross Perot who invested heavily in the company. the NeXT workstation was technologically advanced. The Incredibles (2004). In October 2005. released WebObjects. Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million. Disney. NeXT transitioned fully to software development with the release of NeXTSTEP/Intel. In 1996. With its innovative NeXTMail multimedia email system.7 percent. chief among them its objectoriented software development system. after having sold only 50. Finding Nemo (2003). such as the Mach kernel. Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7. who . and academic community. Pixar and Disney In 1986. Inc. The revised. NeXT Software. Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock. and video in email for the first time.999. Toy Story. as Pixar's contract with Disney was running out. Like the Apple Lisa. brought fame and critical acclaim to the studio when it was released in 1995. with Jobs credited as executive producer. scientific. The NeXT workstation was known for its technical strengths.4 billion. "Interpersonal computing is going to revolutionize human communications and groupwork". Ratatouille. highlighting its innovative. $5 million of which was given to the company as capital. Eventually. MobileMe services. and in early 2004. graphics.Jobs's holdings in Disney far exceeded those of Eisner. and Iger quickly worked to patch up relations with Jobs and Pixar. The first film produced by the partnership. and Toy Story 3 (2010). When the deal closed. Over the next 15 years. and of Disney family member Roy E. priced at $9. who holds 1. On January 24. image. NeXT workstations were first released in 1990. as evidenced by the development of and attention to NeXTcube's magnesium case. but was largely dismissed as cost-prohibitive by the educational sector for which it was designed. and the built-in Ethernet port. WALL-E. Up and Toy Story 3 each received the Academy Award for Best Animated Feature.This put considerable strain on NeXT's hardware division. NeXTcube could share voice. The company reported its first profit of $1. Cars (2006). After NeXT was acquired by Apple Inc. In the years 2003 and 2004. WebObjects was used to build and run the Apple Store. Ratatouille (2007). also. 2006. an award introduced in 2001. The Incredibles. Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership. Jobs announced that Pixar would seek a new partner to distribute its films after its contract with Disney expired. the company produced box-office hits A Bug's Life (1998). a framework for Web application development. Tim Berners-Lee invented the World Wide Web on a NeXT computer at CERN. Up (2009). Jobs touted it as the first "interpersonal" computer that would replace the personal computer. Jobs told reporters. Bob Iger replaced Eisner at Disney. and the iTunes Store. experimental new technologies. Jobs ran NeXT with an obsession for aesthetic perfection. Jobs marketed NeXT products to the financial. Finding Nemo. the digital signal processor chip. Monsters. second-generation NeXTcube was released in 1990.for venture capital.000 machines. Inc. Toy Story 2 (1999). under Pixar's creative chief John Lasseter. and in 1993. in 1997.03 million in 1994.
and OpenDoc. "afraid that they might not have a job when the doors opened." Jobs also changed the licensing program for Macintosh clones. making it too costly for the manufacturers to continue making machines. Return to Apple Logo for the Think Different campaign designed by TBWA\Chiat\Day and initiated by Jobs after his return to Apple Computer in 1997. such as Newton. but a handful of victims was enough to terrorize a whole company. The deal was finalized in late 1996. . Jobs joined the company's board of directors upon completion of the merger and also helped oversee Disney and Pixar's combined animation businesses from a seat on a special six-person steering committee. With the purchase of NeXT. The reality was that Jobs's summary executions were rare. Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. Jobs terminated a number of projects. many employees developed a fear of encountering Jobs while riding in the elevator. Jobs Trust led by Laurene Jobs. Apple announced that it would buy NeXT for $427 million. bringing Jobs back to the company he co-founded. appealing designs and powerful branding have worked well for Apple. Upon Jobs's death his shares in Disney were transferred to the Steven P.until his 2009 death held about one percent of the company's stock and whose criticisms of Eisner — especially that he soured Disney's relationship with Pixar — accelerated Eisner's ousting. In the coming months. Under Jobs's guidance. since then. to concentrate Apple's efforts on returning to profitability. Cyberdog. At the 2000 Macworld Expo.In March 1998. In 1996. which evolved into Mac OS X. most notably NeXTSTEP. the company increased sales significantly with the introduction of the iMac and other new products. much of the company's technology found its way into Apple products. Jobs quipped at the time that he would be using the title "iCEO". He was formally named interim chief executive in September. Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO.
iTunes digital music software. the company made forays into consumer electronics and music distribution. revolutionized the mobile browsing scene. Jobs also reminded his employees that "real artists ship". which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple Worldwide Developers Conferences. 2005 The company subsequently branched out. he further expanded Apple's recycling programs to any US customer who buys a new Mac. Apple entered the cellular phone business with the introduction of the iPhone. In 2005. Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship. which also included the features of an iPod and. 2007. introducing and improving upon other digital appliances. . San Francisco. On June 29. and the iTunes Store. Apple announced it would take back iPods for free at its retail stores. With the introduction of the iPod portable music player. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. Jobs responded to criticism of Apple's poor recycling programs for e-waste in the US by lashing out at environmental and other advocates at Apple's Annual Meeting in Cupertino in April. with its own mobile browser.Jobs on stage at Macworld Conference & Expo. a multi-touch display cell phone. While stimulating innovation. A few weeks later. This program includes shipping and "environmentally friendly disposal" of their old systems. In 2006. January 11. The banner read "Steve. don't be a mini-player—recycle all e-waste".
2006. Jobs was granted stock options in the amount of 7. but remained with the company as chairman of the company's board. BUSINESS LIFE Wealth Jobs earned only $1 a year as CEO of Apple. found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003.Resignation In August 2011. and that Apple overstated its earnings by that same amount. The case was the subject of active criminal and civil government investigations.In after-hours trading on the day of the announcement. making him the 42nd wealthiest American. Walt Disney Co.000 that he did not report.10.5 million shares of Apple with an exercise price of $18.426 million Apple shares worth $2. . Jobs potentially faced a number of criminal charges and civil penalties. Hours after the announcement.3 billion in 2010. It was further alleged that Jobs had thereby incurred taxable income of $20. (AAPL) shares dropped five percent in after-hours trading. Jobs resigned as CEO of Apple. As a result. and that the exercise price should have been $21.Forbes estimated his net wealth at $8. This relatively small drop. was associated with the fact that his health had been in the news for several years. as well as 138 million shares in Disney (which he received in exchange for Disney's acquisition of Pixar) worth $4. that the impact would be felt in a negative way beyond Apple. though an independent internal Apple investigation completed on December 29. when considering the importance of Jobs to Apple. and he had been on medical leave since January 2011.5 percent.[ It was believed.4 billion.000.Jobs held 5. including at The Walt Disney Company where Jobs served as director.30. Jobs quipped that the $1 per annum he was paid by Apple was based on attending one meeting for 50 cents while the other 50 cents was based on his performance. (DIS) shares dropped 1. according to Forbes. Steve Jobs and Bill Gates at the fifth D: All Things Digital conference (D5) in 2007 In 2001. Apple Inc.1 billion. It was alleged that the options had been backdated.
mellow individual" and never interfered with the creative process of the filmmakers. by quoting ice hockey player Wayne Gretzky There's an old Wayne Gretzky quote that I love. "The highs were unbelievable . he said "I'd shut it down and give the money back to the shareholders. a former colleague. by Alan Deutschman. 1997. But the lows were unimaginable". starting in 1987 when Jobs first criticized Dell for making "un-innovative beige boxes". Management style Jobs was a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting trends. in a Gartner Symposium. not where it has been.." Jef Raskin. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007. iCon: Steve Jobs. a $7-billion class action suit was filed against several members of the Apple Board of Directors for revenue lost due to the alleged securities fraud.' And we've always tried to do that at Apple. Much was made of Jobs's aggressive and demanding personality. by Jeffrey S. Since the very very beginning. Fortune wrote that he was "considered one of Silicon Valley's leading egomaniacs". alluding to Jobs's compelling and larger-than-life persona. Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography. to make its titles available for the iPad. And we always will. Jobs had a public war of words with Dell Computer CEO Michael Dell. 2008.Commentaries on his temperamental style can be found in Michael Moritz's The Little Kingdom. Steve Jobs announcing the transition to Intel processors in 2005. 'I skate to where the puck is going to be. Simon." In 2006.On July 1. NeXT Cofounder Dan'l Lewin was quoted in Fortune as saying of that period. to which Jobs's office replied that his personality had changed since then. The Second Coming of Steve Jobs. once said that Jobs "would have made an excellent king of France". On October 6.. In 1993. The email read: . Jobs made Fortune's list of America's Toughest Bosses in regard to his leadership of NeXT. In its 2010 annual earnings report. In 2005. Young & William L. when Michael Dell was asked what he would do if he ran then-troubled Apple Computer.. Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. and iCon: Steve Jobs.. Wiley said it had "closed a deal . at least in innovation and style. Jobs was a "mature. Floyd Norman said that at Pixar.
and persistence. appeasement. Since then the term has also been used to refer to perceptions of Jobs's keynote speeches. Steve Jobs once said the Apple II could be described as an "appliance" computer. from 1999 to 2002. Although the subject of criticism. Steve Jobs and Steve Wozniak. it turned out that Michael Dell wasn't perfect at predicting the future. Inventions and designs His design sense was greatly influenced by the Buddhism which he experienced in India while on a seven-month spiritual journey.66. and things may be different tomorrow. clasps. Then they planned to sell the machine as a kit for $666. it was often used in the technology press to describe Jobs's sway over the public. Steve Wozniak begins work on the Apple II. speakers. bravado. The Apple II was the first computer to be enclosed in plastic. and sold them all. hyperbole. keyboards. Steve. particularly regarding new product announcements. Apple Computer delivers its first Apple II system. Most of these are design patents (specific product designs) as opposed to utility patents (inventions). Reality distortion field Apple's Bud Tribble coined the term "reality distortion field" in 1981. Apple is worth more than Dell. who was at the time working for HP. charisma. sleeves. Based on today's stock market close. The desired effect was . lanyards and packages. and then he left HP to join Apple computer. but I thought it was worth a moment of reflection today. to describe Jobs's charisma and its effects on the developers working on the Macintosh project Tribble claimed that the term came from Star Trek. marketing. staircases. Jobs is listed as either primary inventor or co-inventor in 342 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based). using a mix of charm.Team. Apple I Computer The first significant invention that Steve Jobs was involved in was the Apple I which came along in 1976. for US$1295 in April 1977. The Apple’s first computer was for hobbyists and engineers so it was made in small numbers. Apple Computer moves from Jobs' garage to an office in Cupertino. Apple II Computer During 1976. Once the term became widely known. In March 1977. scraped together some cash for printed circuit boards. 2011. The RDF was said by Andy Hertzfeld to be Steve Jobs's ability to convince himself and others to believe almost anything. power adapters. As of October 9. The patent on the Mac OS X Dock user interface with "magnification" feature was issued the day before he died. Stocks go up and down. He has 43 issued US patents on inventions. A store called the Byte Shop ordered 50 fully assembled devices. His sense of intuition was also influenced by the spiritual people with whom he studied. Jobs insisted that molded plastic was essential to the computer as a consumer item. Jobs's so-called reality distortion field was also recognized as creating a sense that the impossible was possible. Jobs was also a board member at Gap Inc.
Nearly one-third of Canadians credited the Apple II as the first personal computer which having the most impact on society. it featured a bit-sliced architecture. clad in Bondi Blue plastic. In 1999. The first cartoonlike iMac. code-named Annie. and far more suggestive of a face. The Macintosh Computer The Macintosh was introduced in January 1984. The NeXT Computer was the basis for today’s Macintosh OS X and iPhone operating system (iOS). The world’s first web browser was created on the NeXT Computer. which is evidenced by the fact that many early USB peripherals were made of translucent plastic to match the iMac design. Ten months after its introduction. 2001. iMac become a breathing light. The Apple II was “elegantly styled" and it became compared to an "overgrown pocket calculator". including the handle and when the computer went to sleep. iPod The first generation of iPod released in October 23. The capacity of the first generation iPod ranged from 5G to 10 Gigabytes. The NeXT Computer was introduced in 1989. iMac’s colorful appearance showed how high Steve Jobs immediately set the bar for innovative and disruptive design. After two and a half years. Apple Computer began work on an enhanced Apple II with custom chips. narrower. At the same year. So the iMac’s success helped popularize the interface among third party peripheral makers. Apple claimed "the back of our computer looks better than the front of anyone else's". The Macintosh was identified as a computer that ordinary people could understand. but rather just the Apple logo. caused a stir. more symmetrical. The innovations of iPod were its small size. the Macintosh was taller. Apple introduced Graphite gray Apple iMac. The disk drive is below the display.evidently achieved.000 Apple II units had been sold until 1979. The computer had no “Mac” name on the front. There was some technical revolutions for iMac too. they begins work on a supercomputer named Lisa. Also the design revolutions created an connection with the user.299 at that time. he started a company that built workstation computers. it symbolized the return of Steve Jobs to the top spot in the company. in 1978. The Macintosh have a friendly appearance since it was meant to be easy to use. The NeXT Computer After Jobs was forced out of Apple in 1985. The USB ports being the only device inputs on the iMac. 50. Since then it has been switched to all-white. Steve Jobs achieved a superior listening pleasure and functional pocket-sized .000 iPods were sold before the end of 2001 . iMac Apple iMac was introduced in 1998. The Apple iMac sold for $1. The iPod sold for US$399 and more than 100.
which is a virtual assistant that is capable of voice recognition.” Jobs also added that when he has some time we would start a public foundation but for now he does charitable acts privately." when he initially approached Apple with the invitation to participate in the program. After the introduction of iPod. the iPod’s success prepared the way for the iTunes music store and the iPhone. which supported voice control. compared to Bill Gates's efforts. Tuberculosis and Malaria. the first iPhone was released on June 29. 3G data and quad-band UMTS/HSDPA.The newest model of the iPhone was introduced in October 2011. Apple released the hard drivebased iPod classic. screenless iPod Shuffle in the following years. The selling point for the iPhone 4S was Siri.music player by the invention of iPod. The key feature for the iPhone 3G was it supported assisted GPS. Apple has been the largest contributor to the Global Fund to fight AIDS. according to Bono. After many months of hard work. Apple has taken a big bite out of the music industry. iPhone Steve Jobs began work on the first iPhone in 2005. Also. . video-capable iPod Nano. Later. In June 2009. Philanthropy Arik Hesseldahl of BusinessWeek magazine stated that "Jobs isn't widely known for his association with philanthropic causes".The Apple iPhone is a small device with multimedia capabilities and functions as a quad-band touch screen smartphone. producing red versions of devices to give profits from sales to charity.In an interview with Playboy in 1985. It is thinner then previous models. In contrast to Gates. Apple has gone on to become the largest contributor to the charity since its initial involvement with it. After resuming control of Apple in 1997. under Jobs. the iPhone 3G was released in July 2008. Jobs said in respect to money that “the challenges are to figure out how to live with it and to reinvest it back into the world which means either giving it away or using it to express your concerns or values. The chief of the Product Red project. After the 1st generation of iPod. a better camera. again". called the iPhone 4S. 2007. Through its sales. Jobs’ friends told The New York Times that he felt that expanding Apple would have done more good than giving money to charity. The iPhone 4 has a five megapixel camera which can record videos in 720p HD. singer Bono cited Jobs saying there was "nothing better than the chance to save lives. by Steve Jobs in June 2010. Jobs did not sign the Giving Pledge of Warren Buffett which challenged the world’s richest billionaires to give at least half their wealth to charity. There was a survey that said six out of ten Americans were aware about the release of the iPhone. and it also adds an secondary front facing camera for video calls. Jobs eliminated all corporate philanthropy programs initially. iPhone 4 was described as “this changes everything. and a faster processor was introduced by Phil Schiller. the iPhone 3GS. the touchscreen iPod Touch. Apple signed to participate in Product Red program. Just a year later.
California. Jandali taught political science at the University of Nevada in the 1960s. Even as a feminist. with a single mother. Because we were poor and because I knew my father had emigrated from Syria.not tell him anything about me. and Eve in 1998. she raised their daughter on welfare while Jobs denied paternity by claiming he was sterile.PERSONAL LIFE Jobs's birth parents met at the University of Wisconsin. Jobs said: "When I was looking for my biological mother. plotting a new world for the Arab people. in a ceremony at the Ahwahnee Hotel in Yosemite National Park. when Mona introduced him at a party for her first book. obviously. I asked her to not tell him that we ever met.. Joanne Schieble Simpson. ." In a taped interview with his biographer Walter Isaacson. followed by daughters Erin in August 1995. and I learned a little bit about him and I didn't like what I learned. Abdulfattah "John" Jandali. who lives in a nursing home in Los Angeles. a Bay Area painter. ten months after giving up their baby boy. they were the same age because Jandali had "gotten his PhD really young. a Zen Buddhist monk. That's not harsh. Without knowing who his son had become. In her eulogy to Jobs at his memorial service. was born September 1991. When speaking about his biological parents. In December 1955. I met that man and he was my brother. you know. and then made his career in the food and beverage industry. Lisa Brennan-Jobs." Schieble had a career as a speech language pathologist. and since 2006. Schieble and Jandali married. has been a vice president at a casino in Reno. so she became known as Mona Simpson." Jandali stated in an interview with the The Sun in August 2011. For two years. Mona Simpson. Later. Jobs's first child. I was looking for my biological father at the same time. Reed. The siblings kept their relationship secret until 1986. that his efforts to contact Jobs were unsuccessful. aired on 60 Minutes. a Syrian Muslim. Presiding over the wedding was Kobun Chino Otogawa. a sperm bank thing. who could love me. For decades. he later acknowledged Lisa as his daughter. after I'd met my father. taught there. I tried to believe he'd changed his number and left no forwarding address because he was an idealistic revolutionary. the daughter of his longtime partner Chris Ann Brennan. Jobs found his birth mother. he was a great tipper. 1991. I hoped he would be rich and kind and would come into our lives (and our not yet furnished apartment) and help us. Joanne Carole Schieble was his student. Jandali told Mona that he had previously managed a popular restaurant in the Silicon Valley where "Even Steve Jobs used to eat there. Their son. After deciding to search for their father. In the 1980s. In 1957 they had a daughter. it's just the way it was. nothing more. was born in 1978." Jobs was in occasional touch with his mother Joanne Simpson. Her mother remarried and had Mona take the surname of her stepfather. Yeah. and Jandali lost touch with his daughter. When I was 25. Nevada.. who told him he had a biological sister. I'd thought that man would be my father. Mona Simpson stated:I grew up as an only child. Mona. Simpson found Jandali managing a coffee shop. The family lives in Palo Alto. I imagined he looked like Omar Sharif. They divorced in 1962. my whole life I'd been waiting for a man to love. Jandali mailed in his medical history after Jobs's pancreatic disorder was made public that year. They met for the first time in 1985 and became close friends. Jobs stated: "They were my sperm and egg bank. Jobs later married Laurene Powell on March 18.
In 1984. 14bedroom Spanish Colonial mansion designed by George Washington Smith in Woodside. they are done by a team of people. planning to demolish the house and build a smaller home on the property. And the total was greater than the sum of the parts. the authors suggest that Jobs might have married Baez. In June 2004. Jobs was also a fan of The Beatles. and Princess Yasmin Aga Khan. Jobs spent years renovating his apartment in the top two floors of the building's north tower. a friend of Jobs from his time at Reed College. an apartment building in New York City with a politically progressive reputation.M. Deutschman quotes Elizabeth Holmes. slept in the Lincoln bedroom of the White House. Steve Martin. the Woodside Town Council gave Jobs .000-square-foot (1. From the early 1990s. The Second Coming of Steve Jobs. Steven Spielberg. Jobs bought an apartment in The San Remo. they balanced each other. Jobs purchased the Jackling House. author Alan Deutschman reports that Jobs once dated Joan Baez. Jobs allowed Jackling House to fall into a state of disrepair. President Clinton dined with Jobs and 14 Silicon Valley CEOs there on August 7. Jobs never moved in. also had apartments. He referred to them on multiple occasions at Keynotes and also was interviewed on a showing of a Paul McCartney concert. he replied: My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check. According to reports. Simon. Great things in business are never done by one person. When asked about his business model on 60 Minutes. only to sell it almost two decades later to U2 singer Bono. Clinton returned the favor and Jobs. but he met with complaints from local preservationists over his plans.600 m2). In another unauthorized biography. 1996. With the help of I. but her age at the time (41) meant it was unlikely the couple could have children. California. Jobs lived in the mansion for almost ten years. he kept a 1966 BMW R60/2 motorcycle in the living room. who was a Democratic donor. daughter of Rita Hayworth.Jobs demonstrating the iPhone 4 to Russian President Dmitry Medvedev on June 23. iCon: Steve Jobs by Jeffrey S. where Demi Moore. Although it reportedly remained in an almost unfurnished state. as saying she "believed that Steve became the lover of Joan Baez in large measure because Baez had been the lover of Bob Dylan" (Dylan was the Apple icon's favorite musician). at a meal catered by Greens Restaurant. Jobs lived in a house in the Old Palo Alto neighborhood of Palo Alto. and let Bill Clinton use it in 1998. a 17. 2010 In the unauthorized biography. Pei. Young & William L. In 1982.
A number of people expressed interest. but he kept explaining to us reasons why things can't get done. Jobs usually wore a black long-sleeved mock turtleneck made by Issey Miyake (that was sometimes reported to be made by St. by a court decision. Obama that he was "headed for a one-term presidency. both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. and the mansion was demolished beginning in February 2011. HEALTH ISSUES . which did not display its license plates." He was a pescetarian." Jobs proposed that any foreign student who got an engineering degree at a U. The court decision was overturned on appeal in March 2010.approval to demolish the mansion. Later that same year. university should automatically be offered a green card. and New Balance 991 sneakers. but no agreements to that effect were reached. Jobs was denied the right to demolish the property.he came to like the idea of having a uniform for himself. President Barack Obama.000 to a Republican. "The president is very smart. as he took advantage of a California law which gives a maximum of six months for new vehicles to receive plates. Jobs leased a new SL every six months. a local preservationist group began seeking legal action to prevent demolition.. It infuriates me. Croix).S.. In a 2011 interview with biographer Walter Isaacson. Jobs told Walter Isaacson ". Jobs commented. complained of the nation's shortage of software engineers. on the condition that he advertise the property for a year to see if someone would move it to another location and restore it.000 to associated special interests and $1.000 to Democrats. $19. Jobs's car was a silver Mercedes-Benz SL 55 AMG.. After the meeting.S. Jobs revealed at one point he met with U. giving $209. In January 2007. including several with experience in restoring old property. and told Mr.. Levi's 501 blue jeans." Jobs contributed to a number of political candidates and causes during his life..
In early August 2006. far less aggressive type known as islet cell neuroendocrine tumor. herbal remedies and other treatments he found online. his choice of alternative treatment "led to an unnecessarily early death". "for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined. Jobs was diagnosed with cancer. participants responded to repeated questions about Jobs's health by insisting that it was a "private matter". In October 2003.Following the keynote. he announced to his employees that he had a cancerous tumor in his pancreas. During a July conference call discussing Apple earnings. Ramzi Amir. voiced the opinion that shareholders had a right to know more. According to Jobs's biographer. Apple officials stated Jobs was victim to a "common bug" and was taking antibiotics. bowel cleansings and other unproven approaches. inspired a flurry of media and Internet speculation about his health. Others. Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. The prognosis for pancreatic cancer is usually very poor. Walter Isaacson. instead consuming a special alternative medicine diet in an attempt to thwart the disease. ran the company. During Jobs's absence." "Instead. and in mid-2004. His "thin. and even consulted a psychic. Jobs apparently did not receive chemotherapy or radiation therapy. In contrast. together with his choice to delegate significant portions of his keynote to other presenters. He also was influenced by a doctor who ran a clinic that advised juice fasts. however. that appeared to successfully remove the tumor. according to an Ars Technica journal report. The New York Times published an article based on an off-the-record phone conversation with Jobs. he tried a vegan diet. before finally having surgery in July 2004. Jobs stated that he had a rare." He eventually underwent a pancreaticoduodenectomy (or "Whipple procedure") in July 2004. head of worldwide sales and operations at Apple.” Two years later.Jobs addressing concerns about his health in 2008. acupuncture. Tim Cook. noting that "While his health problems amounted to a good . similar concerns followed Jobs's 2008 WWDC keynote address. Despite his diagnosis. given Jobs's hands-on approach to running his company. According to Harvard researcher Dr. while others surmised his cachectic appearance was due to the Whipple procedure. almost gaunt" appearance and unusually "listless" delivery. Jobs resisted his doctors' recommendations for mainstream medical intervention for nine months. an Apple spokesperson said that "Steve's health is robust. Worldwide Developers Conference (WWDC) attendees who saw Jobs in person said he "looked fine".
Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service. 2011. (News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's death. Apple announced that marketing vice-president Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009. Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company." On August 28. Jobs concluded his presentation with a slide reading "110/70". in an internal Apple memo. to allow him to better focus on his health. Jobs became chairman of the board and named Tim Cook his successor. 2008. Jobs's prognosis was described as "excellent". Apple announced that he had been granted a medical leave of absence. 2008. Tim Cook. intensifying rumors concerning Jobs's health. who previously acted as CEO in Jobs's 2004 absence. many news carriers and blogs reported on it. In a statement given on January 5. that day has come. and before the Cupertino city council (June 7). Jobs announced his resignation as Apple's CEO on August 24."At a subsequent media event. Jobs announced his leave in a letter to employees. Jobs said that he had been suffering from a "hormone imbalance" for several months. stating his decision was made "so he could focus on his health".deal more than 'a common bug'. the WWDC keynote introducing iCloud (June 6). again reviving questions about Jobs's health. Jobs had worked for Apple until the day before his death. As during his 2009 medical leave. 2009.) Although the error was promptly rectified. Despite the leave. DEATH . Jobs wrote that in the previous week he had "learned that my health-related issues are more complex than I originally thought". "Unfortunately.com." In April 2009. On January 17. became acting CEO of Apple. Jobs underwent a liver transplant at Methodist University Hospital Transplant Institute in Memphis. with Jobs still involved with "major strategic decisions. stating he would not address further questions about his health. Tennessee. 2011. a year and a half after Jobs returned from his liver transplant. containing blank spaces for his age and cause of death. on Apple. for he could "no longer meet [his] duties and expectations as Apple's CEO". 2009." wrote Jobs. he made appearances at the iPad 2 launch event (March 2). they weren't life-threatening and he doesn't have a recurrence of cancer.Jobs responded at Apple's September 2008 Let's Rock keynote by quoting Mark Twain: "Reports of my death are greatly exaggerated. and announced a six-month leave of absence until the end of June 2009. referring to his blood pressure. On January 14. On December 16.
from October 6 to 12. to fly their flags at half-staff. 2011. due to complications from a relapse of his previously treated islet-cell neuroendocrine pancreatic cancer. children and sister at his side. and died with his wife. Memorial candles and iPads to Steve Jobs outside the Apple Store in Palo Alto California shortly after his death . Bob Iger ordered all Disney properties. resulting in respiratory arrest. on October 5. His death was announced by Apple in a statement which read:We are deeply saddened to announce that Steve Jobs passed away today. on the evening of Steve Jobs's death. Both Apple and Microsoft flew their flags at half-staff throughout their respective headquarters and campuses.m. He had lost consciousness the day before. including Walt Disney World and Disneyland. Jobs died at his California home around 3 p.Flags flying at half-staff outside Apple HQ in Cupertino. 2011.
of which details were not revealed out of respect to Jobs's family. celebrities. showing Jobs's name and lifespan next to his grayscale portrait. and then over their shoulders past them" (Mona Simpson). His last words. and Coldplay. but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages. Present were Cook. our very dear friend. The world is immeasurably better because of Steve. with guards at all of the university's gates. the one thing he always said was to 'make it great. were:"Oh wow. For two weeks following his death. Those in attendance included Apple and other tech company executives. his wife of 20 years. His greatest love was for his wife. 2011. then for a long time at his children. Norah Jones. and thoughts. A video of the service is available on Apple's website. Our hearts go out to his wife Laurene and their children during this incredibly difficult time. John Lasseter and Edwin Catmull. He is survived by Laurene. integrity. He will forever be part of Pixar's DNA. members of the media. Apple announced on the same day that they had no plans for a public service. Apple's corporate Web site displayed a simple page. and Lisa Brennan-Jobs. then at his life's partner. An email address was also posted for the public to share their memories. A small private funeral was held on October 7. Steve took a chance on us and believed in our crazy dream of making computer animated films.. Clicking on the image led to an obituary. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. on the Apple Campus in Cupertino. and his spirit will forever be the foundation of Apple. Yo Yo Ma." . close friends of Jobs. Sunday. Laurene. Also dedicating its homepage to Jobs was Pixar. 2011. Laurene. spoken hours before his death. which read: Apple has lost a visionary and creative genius. passion and energy were the source of countless innovations that enrich and improve all of our lives. was in attendance. condolences. Over a million tributes were sent. The service was highly secured. Steve leaves behind a company that only he could have built. which lasted longer than an hour. which are now displayed on the Steve Jobs memorial page. Bill Campbell. and the eulogy they wrote: Steve was an extraordinary visionary. and beyond what anyone ever imagined. along with Jobs's family. Jobs is buried at Alta Mesa Memorial Park. His family released a statement saying that he "died peacefully". and a helicopter flying overhead from an area news station. Bono. and his family. their three children. was declared "Steve Jobs Day" by Governor Jerry Brown of California. Al Gore. and our guiding light of the Pixar family. and the world has lost an amazing human being.' He is why Pixar turned out the way we did and his strength. 2011. On that day. He saw the potential of what Pixar could be before the rest of us. Oh wow. October 16. Some of Apple's retail stores closed briefly so employees could attend the memorial. He "looked at his sister Patty. and politicians. his daughter from a previous relationship. Laurene. and Joan Baez performed at the service. and Jobs's widow. and love of life has made us all better people. A private memorial service for Apple employees was held on October 19. the only non-denominational cemetery in Palo Alto. an invitation-only memorial was held at Stanford University. with a photo of Jobs. Our hearts go out to them and to all who were touched by his extraordinary gifts. Oh wow.Steve's brilliance.
designed to sever fools from their freedom. Several notable people. Steve Jobs. His gift lay in taking what was in front of him ." said longtime Silicon Valley reporter Dan Gillmor. British Prime Minister David Cameron. Apple even sued a teenager. Sean Wisely." Free software pioneer Richard Stallman drew attention to the tight corporate control Apple exercised over consumer computers and handheld devices. The issue included a photographic essay by Diana Walker. Wired News collected reactions and posted them in tribute on their homepage. including US President Barack Obama. as the star. diluted the punch of its highly choreographed product launches with Jobs. CBS. a retrospective on Apple by Harry McCracken and Lev Grossman. Steve Jobs is pictured in gray scale. Time published a commemorative issue for Jobs on October 8.  Numerous newspapers around the world carried news of his death on their front pages the next day." . On its cover. Although reporters wrote glowing elegies after Jobs died. are outright hostile to the practice of journalism. William Gibson. how Apple restricted news reporters. has died". Major media published commemorative works. Under Jobs. Isaacson's essay served as a preview of his biography." Rainey wrote that Apple wanted to kill ThinkSecret as "It thought any leaks. ad-free issue.. in which he is sitting in the lotus position holding the original Macintosh computer. in his iconic jeans and mock turtleneck outfit. Nicholas Ciarelli. featuring extensive essays by Steve Jurvetson. and ruthlessly refining it. not inventive. and The Walt Disney Company's Bob Iger commented on the death of Jobs. 2011. and a six-page essay by Walter Isaacson. Bloomberg Businessweek also published an commemorative. Microsoft founder Bill Gates. who wrote enthusiastic speculation about Apple products beginning at age 13. taken by Norman Seeff.MEDIA COVERAGE Steve Jobs's death broke news headlines on ABC. and NBC. such as Steve Wozniak and George Lucas. They remind us how Apple shut down a youthful fanboy blogger. The issue marked the eighth time Jobs has been featured on the cover of Time. ThinkSecret. first published in Rolling Stone in January 1984. in my opinion." Apple "has taken stances that.. was a play on Apple's slogan "Think Different. Los Angeles Times media critic James Rainey reported that they "came courtesy of reporters who—after deadline and off the record—would tell stories about a company obsessed with secrecy to the point of paranoia. punished a publisher that dared to print an unauthorized Jobs biography and repeatedly ran afoul of the most basic tenets of a free press. and persistently violated privacy: "Steve Jobs. His popular blog. Under Jobs. The issues cover featured a portrait of Jobs. Apple sued three "small fry" bloggers who reported tips about the company and its unreleased products and tried to use the courts to force them to reveal their sources. even favorable ones. John Sculley. along with with his name and lifespan. and Walter Isaacson. the pioneer of the computer as a jail made cool.Malcolm Gladwell in The New Yorker asserted that "Jobs's sensibility was editorial. Other statements of condolence were made by many of Jobs's friends and colleagues.
High-tech could not be designed and sold as a consumer product. Jobs was ranked No. Beard Award) in 1987. On December 5. the former PepsiCo executive who once ran Apple. In November 2010. pioneer and genius—perhaps one of the foremost—in the field of business. Jobs was widely described as a visionary. and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (also known as the Samuel S. by Inc. On November 5. Jobs was awarded the National Medal of Technology by President Ronald Reagan in 1985. California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame. When Time named the computer as the 1982 "Machine of the Year". 2009. John Sculley." At the time of his resignation. the magazine published a long profile of Jobs as "the most famous maestro of the micro".'". "How wrong can you be. In August 2009. innovation.Honors and public recognition Steve Jobs with the first generation iPad tablet After Apple's founding. revolutionized at least six different industries. and a man who had profoundly changed the face of the modern world. with Steve Wozniak (among the first people to ever receive the honor). and again after his death. Jobs was named the CEO of the decade by Fortune magazine. Jobs was named the most powerful person in business by Fortune magazine. Jobs was selected as the most admired entrepreneur among teenagers in a survey by Junior Achievement. said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. and who was an "exemplar . the Financial Times named Jobs its person of the year for 2010. "In his autobiography. ending its essay by stating. Jobs became a symbol of his company and industry. On November 27. In December 2010. located at The California Museum for History.17 on Forbes: The World's Most Powerful People. magazine. 2007. having previously been named Entrepreneur of the Decade 20 years earlier in 1989. 2007. This was a lunatic plan. Women and the Arts.The Financial Times closed by rhetorically asking of this quote. and product design.
Jobs was characterized as the Thomas Edison and Henry Ford of his time. Jobs was posthumously awarded the Grammy Trustees Award. In January 2012. The Disney movie John Carter is dedicated to Jobs. In his The Daily Show eulogy. He felt that we had. Graphisoft company in Budapest presented the world's first bronze statue of Steve Jobs. in a sense." Statue of Jobs at Graphisoft Park. and "the quintessential entrepreneur of our generation". In March 2012. an award for those who have influenced the music industry in areas unrelated to performance. visionary. inspiring". Jon Stewart said that unlike others of Jobs's ilk.His death was widely mourned and considered a loss to the world by commentators across the globe. Steve Jobs placed second behind Thomas Edison. such as Thomas Edison or Henry Ford. 2011. Budapest On December 21. calling him one of the greatest personalities of the modern age. when young adults (ages 16 – 25) were asked to identify the greatest innovator of all time. but his feeling on Jobs was that "we're not done with you yet.for all chief executives". describing him as "brilliant. Jobs died young. On February 12. "wrung everything out of" these other men. . 2012. global business magazine Fortune named Steve Jobs the "greatest entrepreneur of our time". After his resignation as Apple's CEO.
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