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High End Liquor

“Beer is proof that God exists and wants us to be happy,” Benjamin Franklin exemplifies the role of beer in our lives. When the thermometer hits high notes, those who drink need a drink to cool them off to the core! To help get the most out of every gulp, Dipti.P takes you through the insightful world of this 3rd most popular drink after water and tea –Beers! Sip, Slurp and Enjoy!

The Bubbly Brew - The Friend of Summer



eer, the perfect thirst quencher for a hot summer afternoon, is a relaxing drink after a long day at work too. We love beer because it is simply delicious and fit to the season!

Know thy Beer?
The process of making beer is known as brewing and a dedicated place for making the beer is called a ‘brewery’. The process here in a nutshell starts off with ‘Mashing’ where the ‘wort’ is prepared by mixing the starch source which is normally malted barley with hot water. In the brewing jargon, this hot water is called ‘liquor’ which is mixed with crushed malt also known as grist in a mash tun, a container. This process takes around 1 to 2 hours during which the starches are converted to sugars, and then the sweet wort is drained off the grains. The grains are now washed in a process known as Sparging. This washing helps to gather as much of the fermentable liquid from the grains as possible. The process of filtering the spent grain from the wort and sparge water is called wort separation. The sweet wort collected from sparging is put into a kettle technically called ‘copper’and boiled usually for about one hour. During boiling, water in the wort evaporates but the sugars and other components of the wort remain. Hops, a flower used as stability agent, are added during boiling as a source of bitterness, flavour and aroma.
May 2012 |


High End Liquor

After boiling, the hopped wort is now cooled and ready for the yeast. Once the fermentation is complete, the yeast also settles, leaving the beer clear. Most beers fall under two categories – Ales and Lagers. When yeast ferments at a higher temperature and stays at the surface, it produces Ales whereas when the yeast is fermented at a lower temperature and does not float on the surface, it produces Lager.

The Perfect Summer Sip!
Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited expresses, “It is an undisputed fact that beer is a great beverage for the spring-summer season. It is a crisp, clear, refreshing and food friendly beverage that complements our palate best during sunny days. With light to medium body and moderate alcohol, it is satisfying to quaff a cool and refreshing drink during the season. Also beer tastes best when chilled and helps you unwind with minimum fuss.” Vaibhav Uniyal, Master Mixologist and Bar Specialist, TC – Bar and Restaurant opines that one should go for blonder beers this summer. Ask him why and he says, “With just 4-6 percent alcohol, the lowest alcohol content across all spirits, ‘hops’

beer is rehydrating and a must-have as the warm sun ushers in. While all other alcoholic drinks tend to dehydrate, ‘hops’ have rehydrating nature and is preferred before any other drink in summers. The process of making beer is also more natural and therefore is a preferred alternative to other alcohols in summer. Light beers are also a bigger hit over darker ones. So go ‘blonde’ this summer with your choice of beer.” Owner of Hinglish- The Colonial Café, Shagun Somani shares, “As winter turns to spring which in turn shifts to hot summer, at our restaurant beers are the hottest and best selling drink. It is best served chilled and the aerated components add freshness to the drink. Beer is quite popular in warm weather and quite literally there is coolness to the beer which makes it an ideal spirit of the season. It is also one of the few drinks that you can slip down in dozens without the fear of getting drunk at the same time.”

as international. Out of this wide range, the most popular ones are Kingfisher and Corona.”According to Sheikhawat, “The summer season sale is the highest and constitutes approximately 35% of annual sales. Our best sellers are Kingfisher Strong and Kingfisher Mild. The highest consumption of beer in India is in the southern state of Andhra Pradesh.” While ‘Kingfisher’ is famous all over India with both Lager and Ale beers, Rajneesh Kumar, F&B Manager, Courtyard by Marriott Gurgaon shares that the Indian consumers prefer to drink Lager beers more often. He shares, “There are various types of beer that exist in different markets e.g. Ale, Lager, Stout, etc. However, commercially in India, Lager is the most popular because of its long shelf life along with great taste. Few of the brands that are very popular in India are Kingfisher, Foster, Carlsberg, Budweiser and Tuborg which are brewed and bottled locally. Corona, Asahi, Peroni, Victoria Bitter (VB) come under the International brands. Another famous beer is Pilsner beer with its immense flavour and enormous ‘hop’ character. We serve Dutch ABV pale lager, Japanese Rice Lager, Dark Lager, Draughts, Premium Ale, and Pilsner/corn Beer.” Let this summer be cool with these brews.

The Most Popular
Taj Bengal serves about 18 variants of beers which include domestic and international brands. Vinod Pandey, Executive Assistant Manager F&B, Taj Bengal shares, “Our beverage list consists of 18 beer variants which are domestic as well


| May 2012