SRM UNIVERSITY (Under section 3 of UGC Act, 1956

)

SCHOOL OF MANAGEMENT MBA FULL TIME CURRICULUM AND SYLLABUS - 2008-10

MBA REVISED CURRICULUM 2008 - 2010 Code No Course Title L T SEMESTER – I MBN501 Organizational Behaviour 3 MBN503 Managerial Statistics 3 2 MBN505 Financial & Management Accounting 3 2 MBN507 Managerial Economics 2 MBN509 Business Law 3 MBN511 Marketing I 2 2 MBN515 Managerial Oral Communication -I MBN517 Written Case Analysis MBN519 Computer Skills TOTAL SEMESTER – II L T MBN502 Human Resource Management 3 MBN504 Financial Management 3 2 MBN506 Business Taxation 2 MBN508 Marketing – II 2 2 MBN510 Production & Operations Management 2 2 MBN512 Management Information System & ERP 3 MBN514 Business History 2 MBN516 Resource Management Techniques 3 2 MBN518 Managerial Oral Communication-II MBN520 Managerial Written Communication TOTAL SEMESTER – III L T MBN607 SUMMER TRAINING (during summer vacation after second semester exam for 8 weeks) MBN601 Ethical Practices In Business 2 MBN603 Quality Management 2 1 MBN615 Entrepreneurial development 1 MBN609 International Business Management 2 1 MBN611 Strategic Management 2 1 MBN613 Business Research Methods 2 MBN605 Software Solutions for Business 4- Electives 8 TOTAL SEMESTER – IV L T 6 Minor Electives 12 MBN602 Project TOTAL TOTAL

P 4 2 2 P 2 2 2 P 4 2 2 P 12

C 3 3 3 2 3 2 2 1 1 20 C 3 3 2 2 2 4 2 3 1 1 23 C 2 2 2 2 2 2 2 1 8 23 C 12 6 18 84

SEMESTER – I MBN501 ORGANISATIONAL BEHAVIOUR L 3 T 0 P 0 C 3

PURPOSE To understand the implications of individual and group behaviour in organizational context The students will conceptualize the components of individual and group behaviour, understand the practicability of communication and understand the various work situations and apply behavioral techniquesUNIT I 10 Introduction To Organizational Behaviour – Definition of OB – Various Disciplines Acontributing to OB – Harwthrone Experiment - Foundation Of individual Behaviour – Need And importance Of Organizational Behaviour – Nature And Scope – Framework of Organizational Behaviour UNIT II 9 Models-Personality – Types – Factors Affecting Personality Theories – Perception – Importance – Factors influencing Perception – Interpersonal Perception Types, Learning Types of Learning Styles – The Learning Process – Learning Theories UNIT III 8 OB Modification; Motivation – Theories – Importance – Types – Motivation At Work Values And Attitudes – Characteristics – Components – Formation And Measurement – Group Dynamics – Group Behaviour – Formation – Types Of Groups – Stages of Group Development – Conflict Management – Nature of Conflict – Types of Conflict UNIT IV 8 Leadership – Meaning – Importance Trait, Behavioural and Contingency Theories – Leadership Styles – Leaders Vs Managers; Power and Politics – Sources Of Power – Power Centers – Organisation Politics UNIT V 10 Organizational Structure and Design – Organisation Climate – Factors Affecting Organisation Climate – Importance; Job Satisfaction – Organisation Development – Organisation culture – Organisation Change – Current Trend in OB Total=45 Reference Books: 1. 2. 3. 4. Stephen Robbins, Organisational Behaviour, Prentice Hall of India Udai Pareek, Understanding Organisational Behaviour, Oxford University Press L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons Fred Luthans, Organisational Behaviour, McGraw Hill Book Co.

Mode. seasonal variation – Cyclical & Irregular variations (only theory) UNIT-III 9 Sampling Theory – Basic Concepts in sampling theory – T Test. Difference between means – F Test. Weighted Average. S. M.Gupta 3. U Test. Poisson.Vittal 4. 2 way ANOVA . Bayers Theorem. Regression – Simple Regression Time Series – Trend analysis.D. Range.N.P. Normal UNIT-V Decision Theory – Decisions under risk & uncertainty – Decision tree analysis. Levin David S Rubin 2.D. G. Quantitative Techniques for Management by P.Srivastava – Shailaja Rego – Statistics for Management – Tata McGrawhill .Kapoor. I way ANOVA. Z Test – One sample mean.R. . Business Statistics by V. 5. KS Test UNIT-IV 9 Probability – Introduction – Basic Concepts in Probability. T.MBN503 MANAGERIAL STATISTICS L 3 T 2 P 0 C 3 UNIT – I 9 Basic Statistics – Introduction – Measure of Central Tendency & Dispersion – Mean. Business Statistics by S. Multiple Regression analysis 9 Total = 45 Reference Books: 1.Theory of Distributions – Binomial.D UNIT – II 9 Correlation – Simple Correlation.K.χ² Test – Goodness of fit and Independent of Attributes-Non Parametric Tests – H Test. Median. Statistics for Management by Richard I.

Trend Analysis. Profit and Loss Account and Balance Sheet of business unitsInterpretation UNIT 2 8 Analysis of Financial Statements comparative statement.. Manmohan & S. Tata McGraw Hill Publishing Co Ltd.Goyal. Total = 45 7 Reference Books: 1.N. Common Size Statement.Maheswari – Management Accounting. interpretation. processes of accounting data. M. Scitech Publications Chennai 5. Jain & Narang – Advanced Accounting.Y. Sultan Chand & Sons. analysis. Sahitya Bhavan Agra. Principles of Management Accounting.MBN505 FINANCIAL & MANAGEMENT ACCOUNTING L 3 T 2 P 0 C 3 PURPOSE To understand the foundation of accounting and its implication in the conduct of Business. 4. methods. The purpose of this course is to acquaint the students with the various concepts. Kalyani Publishers New Delhi 3.N. T.Khan and Jain – Management Accounting. New Delhi . 2000. Ratio Analysis – UNIT 3 Fund Flow Statement and Cash Flow Statement8 UNIT 4 11 Marginal Cost – Cost volume profit analysis-Cost Accounting – Elements of Cost– Cost sheet – Methods of Costing UNIT 5 Budget and Budgetary control – ZBB – Performance budgeting Note: Weightage of 60% should be given for problems. S. decision making. UNIT 1 11 Financial Accounting & Management-Basics of accounting – concepts and conventions – Preparation of Trading. 2.Ramachandran – Accounting & Financial Management. techniques.

G. Mac Millon India Ltd. “Managerial Economics”... 4. Dominick Salvatore.Pricing of Joint Products UNIT V 6 Import of Macro & Micro Factor -Money Supply & Demand for Money – Inflation – Business Cycle . Macro Economics.Mote et al.Pricing under Different Objectives. Sumitra Pal. V. Cases & Concepts.Pricing under Different Market Structures.L. 3.MBN507 MANAGERIAL ECONOMICS L 2 T 0 P 0 C 2 UNIT I 6 Basic Concepts. India. India.Gupta. India . Tata McGraw-Hill Publishing Company Limited.Government Policy – Fiscal & Monetary Policy – Indian Government Policy. Scope. Tata McGraw Hill Company Ltd. John Sloman. Prentice – Hall of India. 6. Managerial Economics. “Managerial Economics in a Global Economy” 4th Edition.Accounting Cost and Economic Cost – determinants of Cost – Cost – Output Relationship – Estimation of Cost – Output Relationship UNIT IV 6 Determinants of Price.Types of Demand – Determinants of Demand – Demand Functions – Demand Elasticity – Demand Forecasting Methods – Accuracy of Forecasting UNIT III 6 Costs Concepts . Pearson Education. National Income & Current Issues Total = 30 Reference Books: 1.Price Discrimination. Importance and Definitions Relevant to Managerial EconomicsFactors Influencing Managerial Decision – Managerial Economics and other Disciplines UNIT II 6 Objectives of the Firm – Managerial Decisions-Meaning of Demand. 5. Joel Dean. “Economics”. Thomson South-Western 2.S. “Managerial Economics”.

12th Edition. UNIT V 6 Analyzing Competitors – Competitive Forces – Identifying and Competitive Strategies for Market Leader – Market Challenger – Marketing Follower – Market Nicher Strategies – Product Lifecycle Marketing Strategies – Case Study. UNIT I 6 Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of Business & Marketing – Fundamental Marketing Concepts – States of Demand – Paradigm Shifts in Marketing.Role & Scope of Brands – Brand Equity – Devising a Branding Strategy – Brand Positioning – Developing & Communicating a Positioning Strategy – Writing a Positioning Statement – Differentiation Strategies – Case Study. UNIT IV 6 Levels of Market Segmentation – Segmenting Consumer Markets – Bases for Segmenting Business Markets – Market Targeting – Case Study . . Pearson Publication. Total = 30 hours Text Book: T1 – Philip Kotler. UNIT II 6 Components of Marketing Mix – Product – Price – Promotion – Physical Distribution Forecasting – Case Study. UNIT III 6 Consumer Behaviour – Factors Influencing Consumer Behavior – Stages in Buying Decision Process – Post Purchase Behaviour – Business Market Vs Consumer Market – Stages in Industrial Buying Process – Case Study. “Marketing Management – A South Asian Perspective”.MBN511 OBJECTIVES MARKETING – I L 2 T 2 P 0 C 2 To understand fundamental concepts of Marketing in Modern Marketing Practices.

Press Meet UNIT III Role Plays – Meetings UNIT IV Programme Reviews UNIT V Presentation 6 Total=30 Reference Book: 1. Menakshi Raman.MBN 515 MANAGERIAL ORAL COMMUNICATION L 0 T 0 P 4 C 2 OBJECTIVE To develop Oral Communication Introduction: UNIT I Self Introduction – News Reading – Story Telling UNIT II Group Discussion – Presentation . Prakash Singh – Business Communication-Oxford University Press 5 5 6 8 .

To expose real life Business environment CASE STUDY I CASE STUDY II CASE STUDY III CASE STUDY IV CASE STUDY V PREPARATION & DISCUSSION 4 3 3 3 2 Total=15 . decision making and written communication skills for the effective management in an organisation. Analytical.MBN 515 WRITTEN CASE ANALYSIS L 0 T 0 P 2 C 1 OBJECTIVE To inculcate problem solving.

New Delhi 2. BPB Publications. Computer Practice – Anuradha Agencies. 6 Networking . Reading a page in a web browser 6 Total = 30 Reference Books: 1. 6 MS Power Point . Organizing. 6 MS Excel . Kumbakonam 3. • • • • • MS Word – Reporting. Professional Edition.Getting on the Internet.Formatting slides & Text in Power Point Presentation. Sorting & Filtering data and also to create reports for professional data presentation in Access.S.MBN 519 COMPUTER SKILLS L 0 T 0 P 2 C 1 INSTRUCTIONAL OBJECTIVES To have hands on experience with Microsoft office tools. Functions and Charts in Excel Worksheets.New Delhi . T. Working with E-mail. Editing & Formatting a report document in word.Managing Data. Also to learn about sending Mail-Merge documents. 6 MS Access .Mastering Microsoft Office 2000.Sheela Kumar. S.Customizing. Niranjan shrivastava-Computer Applications in Management-Dreamtech Press. Also to learn about sending email & study about various web browsers.Sridhar. Gini Courter Annette Marquis .

understand the importance of Training. and the importance of time management UNIT I 10 Meaning.MBN502 SEMESTER – II HUMAN RESOURCE MANAGEMENT L 3 T 0 P 0 C 3 The student will be able to understand the concept of Managing Human Resources and work situations. It helps to identify the effective Human Resources and working environment of the organizations-The students will understand the importance of Man Management. performance appraisal.Techniques. .Personnel Management Verses HRM-Importance of HRM-Functions of HRM-Classification of HRM Functions-Organisation of HRM Department-Qualities and Qualifications of HRM Managers UNIT II 9 Strategic planning-Basis for HRP – Meaning and Objectives of HRP – Benefits of HRP – Factors affecting HRP – Process of HRP – Analyzing the corporate and unit level strategies – Demand forecasting – Supply forecasting – Estimating the net human resource requirements – Problems of HRP – Recent Trends in HRP UNIT III 10 Definition and objectives of recruitment – Strategic management and recruitment – Company strategies and recruitment strategies – Job Analysis – Purpose & Techniques – Job Description – Job Specification – Recruitment policy – Centralized decentralized recruitment – Searching for prospective Employees/Sources of Recruitment – Traditional sources – Modern sources – Factors affecting Recruitment – Applicants pool-Meaning and definition – Essentials of Selection Procedure – Role of Selection Procedure – Organisation for Selection – Selection Procedure – Application form – Written examination – Preliminary Interview – Psychological Tests – Final Interview – Medical examination – Reference checks – Line Manager’s Decision – Job Offer – Employment – Placement – Problems – Making Effective – Induction – Objectives – Advantages – Retention of Employees UNIT IV 8 Training & Development – Purpose – Need – Importance – Techniques (on the job & off the job) – Evaluation – Benefits – Management Development Programme – Knowledge Management .Job Enlargement – Job Enrichment – Job Evaluation – Meaning – Purpose . Nature and Scope of HRM .

B Personnel Management – Himalaya Publishers 2. Subba Rao. . Arun Monappa – Managing Human Resources – Mac Millan India Ltd. Aswathappa K – Human Resource Management – Tata McGraw Hill. Flippo E. Reference Books: 1. 5. Memoria C. A – Personnel & Human Resource Management – Himalaya Publishing House 4.E – Personnel Management – McGraw Hill 3. Chandra Mohan A – Human Resource Management – APH Publishing Corporation 6.Techniques – Benefits .Career Planning – Meaning Need – Process – Succession Planning – Career Development – Steps – Career Development Actions – Advantages – Recent Developments – Time Management Retaining and Motivating – Corporate Social Responsibility.UNIT V 8 Performance Appraisal – Need – Importance . New Delhi.

Capital Structure – Computation of Indifference Point – Financial Leverage. Scope and Objectives of Finance Function – organization of finance function – Role of financial managers in general and in India. 2. . IM Pandey – Financial Management. techniques. Prasanna Chandra – Financial Management. UNIT II 11 Investment Analysis – Traditional Methods – Discounted Cash Flow Methods – Dividend decision and Bonus Issues (excluding theories) UNIT III 9 Working Capital Management – Regulation of Working Capital Finance – Sources of Short Term Funds.MBN504 FINANCIAL MANAGEMENT L 3 T 2 P 0 C 3 To introduce the function of Finance in organization and methods in managing funds for business-Finance is concerned with everything that takes place in the conduct of the business. New Delhi. UNIT IV 9 Sources of long term funds – Cost of Capital – Computation Cost of Capital for Each Source and Weighted Average Cost –. Tata McGraw Hill.Maheswari – Financial Management. and methods of planning forecasting. Delhi 4.Basics of Management Control System – Corporate Governance – Corporate Debt Restructuring. 3. New Delhi. Tata McGraw Hill. Obviously the subject seeks to develop and acquaint the students with the various Concepts. New Delhi. Sultan & Sons. raising. S. Vikas Publishing Co.Financial Management. Total = 45 Reference Books: 1.UNIT I 8 Nature.N. M Y Khan & P K Jain . effective utilization appraisal and to develop and increase the decision making ability in the area of finance. Operating Leverage – Combined Leverage and its significance UNIT V 8 Financial Information System (FIS) – Economic Value Addition (EVA) .

classification of excisable goods. * Exemption from excise duty levies .Details of procedure in relation to levy. gate passes.documents to be prepared and presented to customs authorities. compounded levy scheme and self-removal procedures. collection and exemption from customs duties . UNIT IV 6 The Central Sales Tax Act. central excise registration . contribution to Government revenues.procedure under physical control. Margham Publication. price lists and their significance. valuation of goods. clearance of imported and exported goods . * Procedure for clearance of samples.relevant rules and regulations * Drawback of customs duties paid . UNIT III 6 The Customs Act. UNIT I 5 Introduction . * Adjudication and Appeals .Reddy & Dr. levy and collection of sales tax procedure. valuation of excisable goods.S. semi-finished goods and return and retention of duty paid goods. UNIT V 6 The Central Excise including Central Value Added Tax (CENVAT). 1962 .nature and types of exemption notifications. appeals.Hari Prasad Reddy.all pervasive nature. revision and rectification of assessments procedure. tax planning and tax management . Personal Ledger Account and Daily Stock Accounts.detailed procedure. 2006 2.procedure * Detailed procedure in relation to transportation and warehousing .detailed procedure before various Excise Authorities and the Appellate Tribunal. * Clearance of excisable goods .Inter-State sales. Customs and Central Sales Tax and to integrate the relevance of these laws with financial planning and managerial decisions. taxability of inter depot/inter-branch transfer of goods. Basics of Indian Income tax act (theory only) – Service Tax – Fringe Benefit Tax .preparation and submission of drawback claim forms * Adjudication and appeals before the customs authorities and the Appellate Tribunal. concept of consignment tax. 1944 .Special features of indirect tax levies .meaning and significance UNIT II 7 Central Excises Act. Intra-State sales and sales in the course of import and export.Nature of levy of excise duty.MBN506 L T P C 2 0 0 2 To provide working knowledge of the law and procedure relating to Central Excise. fiscal preference as instrument of planning and development role of indirect tax laws. Relevant Bare Acts . Business Tqaxation by T.Entry Tax and Octroi Total = 30 BUSINESS TAXATION Reference Books: 1.Y. 1956 .

Sales Promotion. Kevin Lane.R Process – Focus Group – Questionnaire Design – Online Research – Marketing Metrics(6) UNIT II 6 Product Characteristics – Classification – Product Differentiation – Product Hierarchy – Co-Branding – Packaging – Labeling – Warranties & Guarantees – New Product Development – Related Case Studies in Product Strategies UNIT III 6 Understanding Pricing – Setting the Price – Types of Pricing Strategies – Initiating & Responding to the Price Changes – Related Cases in Pricing Strategies UNIT IV 6 Importance of Marketing Channels – Functions – Channel Design – Channel Management – E-Commerce – Marketing Practices – Retailing – Types & Recent Trends – Wholesaling – Market Logistics – Managing Sales Force – Related Cases in Distribution Strategies. Direct Marketing (Direct Mail. Ramaswamy & Namakumary-Marketing Management-Global Perspective-Indian Context-Mac Millon India Ltd . Interactive Marketing – Design attractive website – Case Study. Total =30 hours Reference Books: 1. Rajan Saxena – Marketing Management-Tata McGraw Hill 3.MBN508 MARKETING – II L 2 T 2 P 0 C 2 Objectives: To understand fundamental concepts of Marketing in Modern Marketing Practices UNIT I 6 Components of a Modern Marketing Information System – M. Catalogue. Abraham Koshy-Marketing Management – A South Asian Perspective-Pearson/Prentice Hall India Ltd 2. Tele Marketing). Philip Kotler. UNIT V 6 Role of Marketing Communication – Components of Promotion (Advertising. Public Relations – Basic Concepts). Personal Selling.

Stock Verification Total = 30 . Batch. Reverse EngineeringProcess Planning – Steps in Process Planning – Make or Buy Decision. Number of Defectives. Continuous. Return on Investment. Manufacturing Model.Inventory – Definition. Flow and Mass Production Systems UNIT II 6 Product Design – Need. Capacity Planning Strategies. Classification of Inventories. Range. Charts. practices and areas of application in shop floor management. Capacity Decision.Computer Integrated Manufacturing – Computer Aided Design . Store Records. Final Design. Selective Inventory Control Techniques. Diagrams. Job shop.-Fundamentals of Purchasing – Functions of Purchasing. Scope. UNIT III 6 Production Planning & Control – Preplanning – Fore Casting – Scheduling Dispatching – Routing – Expediting-Plant Location – Factors Influencing Plant Location. MRP-I & MRP-II. Modular Design. Maintenance Cast Balance.Plant Layout – Principles.Classification of Production Systems – Intermittent. Flow Patterns. Types of Plant Layout -Capacity Planning – Types of Capacity. Vendor Rating-Stores Management – Functions of Store Keeping. Acceptance Sampling-Work Study – Method Study – Symbols. Time Study UNIT V 6 Maintenance Management – Types of Maintenance. Importance of Environmental Health & Safety factors in deciding the location of plant Cost Factor – Semi Quantitative Techniques.MBN510 PRODUCTION & OPERATIONS MANAGEMENT L 2 T 2 P 0 C 2 OBJECTIVES To enable students understand the principles. P & Q Systems. Just in Time. Purchase Model. Procedure for Maintenance. Relationship between POM & other functional areas of Management – Effect of Time Element on POM. Functions. Purchasing Procedure. OC Curves. UNIT IV 6 Statistical Quality Control – Control Charts – Mean. Single Facility Location and Gravity Location Problem. UNIT I 6 Production & Operations Management – Meaning.Computer Aided Manufacturing – Flexible Manufacturing Systems. Number of Defects Charts. Preliminary Design.

Modern Production & Operations Management . Adam Jr. Production & Operations Management. C Chart. Capacity Planning. Buffa E. McGraw Hill International 3. Senthil. Ebert.S. Pearson Education 2. Single Sampling Problems Reference Books: 1. Production & Operations Management 4. Joseph G.Problems shall be covered in the following topics: Make or Buy Decisions.. Operations Management. Time Study. Range. Mean. Monks. ABC Analysis. Sequencing (M Job 2 machines & M Job 3 Machines) Purchase & Manufacturing Model with Shortages & without shortages. M. Individual Replacement. Gravity Location Problem. P Chart. Single Facility Location Problem.

MBN 512 MANAGEMENT INFORMATION SYSTEMS & ERP L 3 T 0 P 2 C 4 LEARNING OBJECTIVES: To understand the basic concepts of Information Systems applicable to Management To study the design.development and security of Management Information Systems To learn about the various modules in Enterprise Resource Planning System To Practice Data processing using MS-Excel and MS.Alternative System Building Approaches – Traditional Systems life cycle – Proto typing – End user development .Access SYLLABUS: UNIT I 8 Information System in the Enterprise – Digital Convergence and the changing business environment – Perspectives on information systems – Business perspective on information systems – Dimensions of information systems .Contemporary Approaches to Information Systems – Learning to Use Information Systems – New Opportunities with Technology – Major types of Systems in Organizations – ESS – DSS – MIS – TPS – Systems from a functional perspective – Introduction to BPO & KPO – Case studies.-Systems as planned organizational change – Business process reengineering & process improvement – Overview of Systems Development – System analysis – Systems design .Genetic Algorithms – Hybrid AI Systems – Intelligent agents – UNIT IV 9 Decision making & Decision support Systems – Systems for decision support – Group decision support Systems – Executive support in the enterprise – Management Opportunities challenges & Solutions – Case studies. UNIT II 10 Information Technology Infrastructure – Levels of IT infrastructure – Evolution of IT infrastructure – Technology drivers of infrastructure evolution – Managing data resources – Organizing data in a traditional file environment – The data base approach to data management – Types of data bases – Hierarchical and network DBMS – Object oriented data bases – Designing data bases – Distributing Data bases – Database trends – Data warehouses and Data mining – The web and the hyper media databases – Linking internal databases to the web – Cost benefit consideration – Data administration – Case Studies UNIT III 8 The knowledge management landscape – Important dimensions of knowledge – Knowledge Management value chain – Types of knowledge Management Systems – Enterprise wide Management Systems – Structured and Semi structured knowledge Systems – Knowledge network Systems – Knowledge work Systems – Intelligent techniques – Expert Systems – Case based reasoning – Fuzzy logic Systems – Neural networks .

Eastern Economy Edition 2. ltd.. New Delhi – 2005 3. Design & Development of Information Systems A study of Enterprise Information Planning Systems in a Company 30 Lab Exercises • • • • • • • Practice the use of MS Excel Spreadsheet Practice the use of MS Access Database Graphs using MS Excel Application of Formula in MS Excel Breakeven Analysis using MS Excel Creation of Table in MS Access Calculation of Net Margin using MS Excel Total: 75 Reference Books: 1. Structure & Development – Second Edition – Tata McGraw Hill Co.Post David L. New Delhi 5. Laudon & Jane P. Management Information System-Solving Business Problems with Information Technology – Tata McGraw Hill Publishing Co. Management Information System. Conceptual Foundations. Gordan B. Ltd.Davis Margrette H. Anderson.Olsan. JR Information Systems – Mac Millan Publishing Co.UNIT V 10 Information Systems security & Control – Systems vulnerability & Abuse – Internet vulnerabilities – Wireless security challenges – Malicious software – Hackers and Cyber vandalism – Computer crime and Cyber terrorism – Business value of security & control – Technologies & tools for security and control – Access Control – Firewalls.Laudon – Management Information Systems-Managing the Digital Form-Eighth Edition. 4. Intrusion Detection systems – Encryption and public key infrastructure – Case studies-Enterprise Resource Planning – Introduction – Related Technologies – ERP Modules – Benefits of ERP – ERP Market – ERP Implementation Lifecycle – Future Directions in ERP – ERP Case studies • • • • • Design & Development of Human Resource Information Systems for an Educational Institution Design & Development of Marketing Information Systems for an Company Design & Development of Financial Information Systems for an Enterprise. Gerald V. Ltd. Enterprise Resource Planning – Tata McGraw Hill Publishing Co. Raymond Meleod. Kenneth C. New Delhi . ltd – 4th Edition. Alexis Leon.

MBN514 BUSINESS HISTORY L 2 T 0 P 0 C 2 UNIT I 6 Economic. Oxford University Press . Korea 6 UNIT V 6 Profit Vs Loss. Public & Private Businesses UNIT II 6 Understanding the evaluation of Indian Business Lessons from successful Business men / women UNIT III 6 Public . Big Vs Small. Europe. Private .Reliance. Tatas. and Family Vs Professional Role of Law & Regulation Total = 30 Reference Books: 1. BHEL. Human Resources. ONGC. Integrations.Railways. Dwijendra Tripathi. Japan. Jyoti Jumani – The Concise History of Indian Business. Finance. UNIT IV Business History-America. Production. Different Countries. Joint Sector & Cooperative sector – IFFCO. China. Infosys. Public Vs Private. Competitive advantages of Countries. System. KRIBHCO.

Sharma-Operations Research – MacMillan Publishers . UNIT I 9 OR – Introduction – Background – Models in OR – Applications – Scope in OR UNIT II LPP – Formulation – Graphical Method and Simplex Method UNIT III Duality in LPP – Primal and Dual – Game Theory and Simulation 9 9 UNIT IV 9 Transportation Problem – Assignment Problem and Travelling Salesman Problem UNIT V Network Analysis – CPM – PERT – Crashing – Cost Control 9 Total = 45 Reference Books: 1.Sharma.V. S. Prof.MBN516 Objective : RESOURCE MANAGEMENT TECHNIQUES L 3 T 2 P 0 C 3 The students will be able to analyze the various dimensions in decision making for functional areas of Management and make the students to apply Resource Management Techniques in the real life situation.D. Resource Management Techniques 3.Sundaresan. J. Operations Research 2.K.

MBN518

MANAGERIAL ORAL COMMUNICATION II

L 0

T 0

P 2

C 1

To develop Oral Communication and Handling a Group UNIT I New Reading and Analysis Personal Interview UNIT II Paper Presentation Speech UNIT III Group Discussion UNIT IV Etiquette for Managers Talk Shows Movie Reviews UNIT V Article Reviews Book Review 4

3

3 2

3 Total=15

Reference Book: 1. Menakshi Raman, Prakash Singh – Business Communication-Oxford University Press

MBN520

MANAGERIAL WRITTEN COMMUNICATION

L 0

T 0

P 2

C 1

To develop Written Communication UNIT I Internal & External UNIT II Agenda & minutes of the meeting UNIT III Abstract / Summary of AGM speeches UNIT IV Preparing tenders and quotations 3 3 3 3

UNIT V 3 Daily report - Weekly Report - Monthly report - Quarterly Report and Annual Report Press Report - TV Report - Radio Report - Business Report - Use excels and develop a Report Proposals - Web - Portals Total=15 Reference Book: 1. Menakshi Raman, Prakash Singh – Business Communication-Oxford University Press

SEMESTER III MBN601 ETHICAL PRACTICES IN BUSINESS L T 2 0 P C 0 2

UNIT I 6 Introduction, Virtue, Morality, Ethics and Law, Business Ethics, Salient Ethical Values relevant to Business viz. Law abidance, Truth, Honesty/ Sincerity, Justice, Rights and Duties/Responsibilities, Obligations to Stakeholders and Care. Conflicts and compromises among ethical values; Need for Business Ethics and compatibility with Profits. UNIT II 6 Lawrence Kohlberg’s theory Carl Gilligan’s theory, Impact of religion, society and family on Individual Ethics and Business Ethics - Rights and Duties Theories, Virtue Theory of Ethics, Immanuel Kant’s Categorical Imperatives, Indian Theories – Gita, Thirukkural, Mahatma Gandhi/Amartya Sen’s teachings, Utilitarianism and integration with Ethical Principles. UNIT III Corporate Governance- (Perspectives, Malpractices, Regulations, Enforcement, Whistle-blowing, CSR). 6 Ethics/Conduct,

Codes

of

UNIT IV 6 Human Resource Management: Finance Management; Marketing; International Business; Production and Projects, IT. UNIT V 6 Environmental ethics- Pollution and depletion of natural resources- causes and control & sustainable development-Development of the Code & Initiating Implementation, Promoting ‘Ethics’ culture, Enforcement. Total = 30

1992) Roberrt Soloman. And R. 2002 David. 1993) William H.” Ethics And Excellence (Oxford Up. C. 2nd Edition (Guilford. Inc 1992) Roberrt Soloman. Nj: Prentice Hall. Shapitz.S: Wadsworth Publishing Company 1990) William Evan. “ Business Ethics – Concepts & Cases” . And Norman Bowie (Englewood Cliffs. “Business Ethics”. “Essentials of Business Ethics” Ken Smith and Phil Johnson. “A Stakeholder Theory Of The Modern Corporation:Kantian Capitalism.” Ethics And Excellence (Oxford Up. “Business Ethics” Peter Madsen and Jay.“Is Capitalism Still Viable?. Joseph Desjardins. “ Macho Myths And Metaphors. “Taking Sides: Clashing Views On Controversial Issues In Business Ethics And Society. 1992) Albert Carr “Is Business Bluffing Ethical”?. Thompson.” Ethical Theory And Business.Reference Books Manuel E.G. Cn: Dushkin Publishing Group. Prentice Hall of India Michael Harrington.. “ The Myth Of The Profit Motive. J. Contemporary Issues In Nbusiness Ethics. And John Mccall (Belmont. Velasquez. Eds. And Maureen Ford.Fritzche. Tom Beauchamp. Lisa Newton. 6th Edition. “Business Ethics and Business Behaviour . Shaw. M.Edward Freeman.

Pearson Education 1st Edition 2. Sundaram Clayton. Bureau of IS Guidelines for ISO 9000 implementation.Projects as value creation – Process control – Process Improvement – Self Assessment Processes. Motorola. BSNL.-Quality Practice: Solar turbines.Evans & William M. Microsoft Industries. Quality in public sector. Reliance Industries. Wall-marts.com. 4. Toyota. Infosys. James R. TVS Group – General Motors – IOC.Product Design Processes – Designing Process for Quality . Thomson Press. Xerox.-The Importance of Customer Satisfaction and loyalty – Creating and identifying customers – Understanding customers needs – Customer Relationship Management – Leadership for Quality – Strategic Planning – 7 Management and planning tools – Leadership. SPC to Pharma Company.Three levels of Quality – Quality and personal values – Quality in Manufacturing – Quality in services – Quality in Health care – Quality in Education – Quality in Small Business and not for profits.-The Demining Philosophy – Juran Philosophy – Cross by Philosophy – other Quality Philosophers – Quality Management Awards and frame works – The Malcolm Baldrige National Quality Award – International Quality Award programs – ISO 9000:2000 UNIT III 6 Six Sigma-Quality in practice: Six Sigma at Samsung. Dale H. . Quality Practice: QFD to University. Quality Practice: Bringing Process Management to Education. UNIT IV 6 Process Management – Scope of Process Management . 3. Besterfield.MBN603 QUALITY MANAGEMENT L T 2 1 P C 0 2 UNIT I 6 The History and importance of Quality – Defining Quality – Quality as Management frame work. Total Quality Management. Total = 30 Reference Books: 1. UNIT V 6 Statistical Thinking – Statistical Foundation – Tools for concept Development – Tools for Design Optimization – Tools for Design verification – Basic and other tools for process improvement – SPC Methodology – Control Charts for variable data and attributes. Quality Management – Kanishka Bedi. Amazon. 2006. UNIT II 6 Quality in practice: Ritz – Carlton hotel. strategy and Organizational structure.Lindsay “The Management and Control of Quality” 6th Edition. Apollo Hospitals.

8. Jayshree Suresh.. Dollinger. “Entrepreneurship Development”. Ltd.Jain . “Entrepreneurial Development”.. .Chand . New Delhi. J.. 2010 2. 9. Prasanna Chandra. S.C. Reprint 2010. 3. Hisrich . Oxford university press publications.Strategies and Resources”. 2006. sixth impression. “Entrepreneurship . 4. Himalaya Publications 7. Rajeev Roy. 6. 1999.. Vasan Desai.MBN615 ENTRERPRENEURIAL DEVELOPMENT L T P C 1 0 2 2 UNIT I 6 Frame work for Entrepreneurship – What is Entrepreneurship – Dimensions of Entrepreneurship (6) UNIT II Role of MSMEs – Government policies and prospects 6 UNIT III 6 The Environment for Entrepreneurship-Identification of Business opportunity – Formalities for setting up of Business – Family Business – Problems in small Business UNIT IV 6 Business Plan .2001. Tata Mcgraw Hill. “Entrepreneurship Development – Small Business Enterprises” .1996. Poornima Charantimath.Financial Management – Marketing Management – Production Management – Human resource Management UNIT V 6 Elements of Business plan – Critiquing the Business plan – Format and Presentation Total = 30 Reference Books 1. “Hand Book of Entrepreneurs” Oxford University Press. 5. P. Pearson Publication. “Project Planning Analysis” Tata Mcgraw Hill. “Entrepreneurship”. Pearson Publication. SS.khanka. Margham Publications. 3rd Edition 2005. Marc. “Entrepreneurship”. “Entrepreneurship” . 2001.

Subba Rao. Gats & Telecom Sector (6) UNIT II 6 Legal Environment & Dispute Settlement Mechanism – Cultural Difference & Cross Cultural Factors – Case Studies UNIT III 6 Foreign Directory Investment – Concepts. Theory . & Industrial Sector – Trips Agreements & Pharmaceutical Industry – WTO.Case Studies UNIT V 6 Structure & Trends in Foreign Trade – Global Sun Rise Industry (Bio-Technology) – SWOT Analysis of various sectors – EXIM Policy – Special Economic Zones – Case Studies Total = 30 Reference Books: 1. 2. International Business. Prentise Hall Dr. Himalaya Publications .Determinants – Benefits – Economics Reforms – Regional Trade Blocks – India’s Trade Policy . Justin Paul.Case Studies UNIT IV 6 Global Strategic Management – Contractual Agreements – Joint Venture – Turnkey Projects – Global Hex Model – Major Players in the International Market – Staffing Policy in the Global Scenario .MBN609 INTERNATIONAL BUSINESS MANAGEMENT L T P C 2 1 0 2 UNIT I 6 Globalization – WTO Important Provisions & Agreements – International Trade & WTO – Trade Liberalization & Imports: Industry wise Analysis – WTO.Case Study with East Asian Countries – Case Studies-Foreign Exchange Market – Exchange rate Theory – FEMA – Euro Vs Dollar – Currency Crisis in developing countries . 3. Intellectual Property Rights. Himalaya Publications Frances Cherunilam. International Trade. International Business.P.

2) Types of Markets 3) Business Environment. Internal analysis-Strength and Weaknesses. J. 4) Sectoral Division of Business: Public Sector. Rao & V. Change Management. Environmental Scans and Forecasts.Saloner.Case studies UNIT V ` `6 Leadership. Directing. allocation and delegation. Joint Stock Companies & Cooperatives. Strategic issues in small business & non-profit organization . Dravid Hunger & Hrish Rangarajan – Concepts in Strategic Management & Business Policy – Pearsan Education V. Nag A – Strategic Management 2. Vision / Mission and Planning horizon. J. . 5.Case studies UNIT IV 6 Components of the Process. 7. Sultan Chand & Sons Publications. Resource mobilization. 4. and Private . Investment & Funding Plans. Components of the Planning Process. Feedbacks on overall Process -. Podolny. New Delhi. System and Processes & Code of Ethics.. 6. Strategic Management Theory – All India Publishers & Distributors.. Tata McGraw Hill. Organizational Structure. 7) Role of entrepreneurship: Govt. 2000. Opportunities and Threats. Partnership. 1998.Case studies UNIT III 6 Generating Strategy Alternatives –Existing Business and Diversifications. 5) Forms of Organisations: Sole Proprietorship. Strategic Management. Business Philosophy. Thomas L. Wheeles – Strategic Management. Shepard. Case studies Total = 30 Reference Books 1. Davidhunger & Thomas L.Strategic Management – Text & cases – Excell books 3.L. Evaluation and Control of Performance.M. Prasad.T. Strategic Choice. Jones . Business & Strategic Management. 2001. Tactical plan. Chennai. L. SWOT & Competitive advantage. Functional Strategies or Policies.MBN611 L T P C 2 0 0 2 UNIT I 6 1) Types of Governmental System. 2000. HariKrishan . 6) Forms of growth of Business: Organic and Inorganic & Dissolution. Setting quantified Corporate objectives. Addison Wesley Longman – 6th edition. Role of IT/internet. Wheelen. STRATEGIC MANAGEMENT . .1998. Unit wise/ Function wise Micro goals/Targets/policies. Project Management.Charles W.S. Strategic Management – John Wiley.in promoting business. Hill & Garefn R. Creativity.Azhar Kazmi. 8) Economic Reforms & impact on Business 9) Future scenario of Global and National issues 10) Overall Components of Strategic Management Process UNIT II 6 Corporate Governance Perspectives-Public policy and Management. Business Policy. Joint Sector and Private Sector.

Questionnaire design. parametric and non parametric tests UNIT IV 6 Presentation of results – Tabulation – Charts – diagrammes – Executive summary preparation – appendix – bibliography UNIT V Business applications Reference Books 1. conclusive. interviews. case studies method . objectives. Uma Sekaran. descriptive. Wiley Publications. 6 Total = 30 . formulation of hypothesis. coding of data. sample size estimation. problem definition. Research Methods for Business. rating scales UNIT III 6 Data analysis and presentation – editing. types of research. relevance of research for decision making in various functional areas of management. UNIT II 6 Research design and data collection : Types of research design – Exploratory. experimental. statistical inferences. scope.MBN613 BUSINESS RESEARCH METHODS L T P C 2 0 0 2 Purpose : To understand the basic concepts of research methods and its usefulness in business situations Instructional objectives The students will be able to formulate research plans which would be useful in companies to evolve strategies to manage situations UNIT I 6 Basics of Research: Research meaning.

Doing Data Analysis with SPSS !0.Ex –SAPM – Metastock – Statistica – Business Data Analysis Total: 30 LAB MANUAL: SSB Manual prepared in the School of Management REFERENCE BOOKS: 1.2002 3. Thomson Learning. first Indian Edition 2007.Financial Accounting using Tally 6. New Delhi.David Whigham. Dreamtech Press.2001 2.MBN605 SOFTWARE SOLUTIONS FOR BUSINESS L T . Oxford University Press.- P C 2 1 EXPECTED OUTCOME: To make the students Understand and use Business Application Software SYLLABUS: Use of computer packages is Finance – Marketing – Production – Personnel Management – Tally – SPSS – POM – Purse.0. Business Data Analysis Using Excel.3. .Namrata Agrawal. Carver.

FUNCTIONAL SPECIALIZATION .

FINANCE .

efficient market theory. Punithavathy Pandian. evaluation of ordinary shares. fundamental and technical analysis selection and management of portfolios. Ltd. Weightage of 40% should be given for problems.Security Analysis and portfolio management. 2.-The course attempts to impart the knowledge on valuation and return. 1997.Prediction of Share Prices-Factors influencing share prices. OTCEI. V. Financial Markets – Dr.. UNIT I 5 Money and capital markets-Trends of savings and financial flow of the Indian money market and capital market institutions UNIT II 5 Security Analysis:Objectives. principles. Gurusamy – Vikas Publishers. UNIT III 6 Stock Exchanges-Structure and functioning – the stock markets in India. Port Folio Management – Dr. assessment of portfolio performance and portfolio revision. .Security analysis and Portfolio management. New Delhi. Mechanics of trading in stock exchange. Vikas publishing House Pvt. Listing of securities in stock exchanges. provides insight into the evaluation. Security analysis and portfolio Management. New issue market. fundamental analysis.MBNF 659 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT L 2 T 0 P 0 C 2 To understand the vagaries of securities and the management of portfolio businesses. UNIT V 7 Risk and returns-Portfolio analysis-Portfolio theory. Fischer & Ronald J. and technical analysis. Donald E. different types of securities. 2001 4.A. evaluation of fixed income securities. Avadhani. 2000. Security Analysis and Portfolio Management – Preeti Singh – Himalaya Publishers 6. Jordon. Himalaya Publishing House. practical aspects. Dover – PHI Publishers 5. Prentice Hall of India Private Ltd. UNIT IV 7 Forecasting stock prices. Total = 30 REFERENCE BOOKS 1. 3..

2001.M irrelevance doctrine. Vikas publishing House Pvt. John Wiley & sons. Vanhorne.role of SEBI. Tata Mcgraw Hill publishing company ltd. adjusted discount rate. Interdependence of investment. 3. 5th edition. . pearson education asia ( Low priced edition ). 1999. 4.Foreign Collaboration Business ventures & Multinational Corporation and their role. theory and practice. financing and dividend decisions UNIT V 5 Role of all India financial Institutions – Services – Markets – Collaborations – Mutual Funds – Credit Rating . Khan and Jain – basic Financial management & practice. Prasanna Chandra.different approaches in capital structure. security analysis: simulation and investment decision. decision tree approach in investment decisions. Ltd. James C. 2.Financial Management. certainty equivalent cash flows and risk. 8th Edition. financing decision in the context of option pricing model and agency costs UNIT IV 6 Leasing as an investment and financing decision-Dividend policy.Financial management and policy. Aswat Damodaran. The underlying philosophy with their distinctive features might be a bit of stretch to cover the many facts of financial management in industries UNIT II 8 Appraisal of risky investments.Corporate Finance theory and Practice. risk analysis in the context of DCF methods using probability information. 5. 5th edition.Financial management. indifference point. 2000.stock markets. M. 2001. – OTCEI . evaluating project in terms of the total risk of the firm UNIT III 6 Cost of capital .capital structure. practice in industry. 12th edition. I. Total = 30 REFERENCE BOOKS 1. ventures abroad. UNIT I 5 The role of financial manager as a decision maker is to be emphasized with a managerial focus.MBNF 661 CORPORATE FINANCE L T P C 2 0 0 2 To familiarize the students with the Techniques and methods of corporate finance. Pandey.M. Tata Mcgraw Hill publishing company Ltd. Gordons’s dividend growth model. walter’s model. . nature of cash flows. simulation and financing decision. 2002.

Dr. UNIT III 6 VENTURE CAPITAL FINANCING: Theoretical concepts – types of venture assistance – Indian venture capital scenario – Report of SEBI (Chandrasekhar) commission on venture capital UNIT IV 6 HOUSING FINANCE: Introduction – National Housing Bank and their housing finance companies Directors – guidelines – refinance scheme – mortgage based securitization UNIT V 5 CREDIT RATING Meaning and necessity – regulatory frame work – rating agencies – rating process and methodology Total=30 Reference Books 1. MYKhan “financial Services” Tata Mcgraw-Hill – 3rd edition 2.Tripathy “ Financial Services” Printice –Hall -3rd Edition . Dr.MBNF 663 FINANCIAL SERVICES L 2 T 0 P 0 C 2 OBJECTIVES: To make the students know the various financial services and their working and the usefulness to business and industry.Guruswamy “Merchant Banking and Financial Services Tata McGraw Hill 3rd Edition 3. HIRE PURCHASING AND CONSUMER CREDIT: Concepts and classification – lease documentation and agreement – tax aspects of leasing – financial evaluation of leasing from lessor’s point of view and lessee’s point of view – Hire Purchase finance – conceptual framework – legal framework – taxation aspects accounting and reporting and financial evaluation – Consumer credit: meaning – various methods – usefulness to industry and business – requirements for such credit. UNIT II 8 FACTORING AND FORFAITING: Meaning and types of factoring – importance factoring in India – factors for the growth of factoring in India.Forfaiting – theoretical concepts – difference b between forfeiting and cross border factoring – modus operandi – parties to forfeiting – pros and cons. UNIT I 5 LEASING.

TATA McGraw Hill 4th Edition-2008. Role of RBI – Monetary policy of RBI. Total = 30 Reference Books: 1. UNIT I 6 Structure of Financial system-Equilibrium of Financial markets-Theories of the impact of financial development and its process-Indian financial system-Indian financial system at present.Foreign capital flow in India – Recent Developments in Foreign capital inflows – Foreign Exchange Market. UNIT IV 6 Call Money Market-Treasury Bills Market-Commercial Bills Market-Certificate of Deposits-The discount Market-Market for Financial Guarantees – Government (GiltEdged) Securities market – Industrial securities market.Level and structure of Interest rates – Interest rate in India.Bhole “Financial Institution and Markets” Structure. Monetary control-Recent policy development UNIT III 7 Securities and Exchange Board of India (SEBI).1956-Security contracts (Regulations) Act. options and forward market. 2nd Edition-2007 .Indicators and financial development-Structure of Financial Institutions.1956-SEBI’S functions.An introduction of futures.International Financial instruments. UNIT II 5 Reserve Bank of India-Functions.M. and Innovation.Companies Act.MBNF 665 Objective: FINANCIAL INSTITUTTIONS AND MARKETS L 2 T 0 P 0 C 2 To understand the various Financial Institutions and Markets. L. GIC and other private Insurance companies. 2. NBFCs – An overview upto 1995-96 and present position of NBFCs. Interest Rates. Regulations of NBSCs – Types of NBF’s – Public Deposits.(6) UNIT V 6 Foreign Exchange Market – International capital flow – Uses and determinants of Foreign Capital – Forms of Foreign capital. Growth.Highlights of SEBI’s performance. small savings-provident funds-pension funds-insurance companies-An overview of LIC. Commercial Banks-Co-Operative banks-Non banking Financial intermediaries and Statutory financial organizations. Meir Kohn “Financial Institutions and Markets“.central Bank policies-Financial sector reforms-Need and objectives-Major reforms.Non-Banking Statutory Financial Organizations. Oxford.

Scope & Objective of Risk ManagementPersonal risk management.Transfer-Non-insurance transfer. UNIE II.Perception of risk.Sources & Classification of Operational Risk .Uncertainty. Stages of Operational Risk Management. 6 .Regulatory issues of Operational Risk ManagementMeasurement of Operational Risk-Objectives of Operational Risk Management.Disclosure RequirementInsurance & Operational Risk Management.Frontiers of ERM. Strategic Risk Management : Strategic out look to risk management. Operational Risk Management: Importance.Type of risk handling Strategies.Risk retention group.Subjective risk. 6 PROJECT & OPERATIONAL RISK MANAGEMENT: Project Risk Management: Meaning -Source & Classification of project riskCost & Effect of project risk operation.Hazard.Corporate risk management-Risk Management Process.Prerequisite for ERM Market Risk Management: Importance.Acceptable risk versus Unacceptable risk-Classification of risk.Credit risk-Risk management models.Operative cause/perils. Securitization for credit risk. Methods to handle & control Market risk.Captive Insurer.Market risk.The cost of risk-Degree of risk-Meaning.Speculative risk -Strategic risk .constrains-monitoring & review-Risk Identification.Objective of Project Risk Management-Phases of Project Risk Management.Retention-Determination of retention levels. Measurement of Operational risk. 6 ENTERPRISE RISK MANAGEMENT Enterprise Risk Management: Meaning of ERM .Risk and Law of large number-Risk Control-Risk avoidance.Self Insurance.Prerequisite of risk responseCharacteristics of risk response. Credit Risk Management: Need. UNIT IV.Evaluation of risk reduction measures-Risk Financing.Integrated risk assessment.Classification of Pure risk. Exposure in financial markets. Operational Risk Management: Meaning .Classifications.Factors effecting strategy selection.Risk reduction.The Administration of Risk Management Process.Safety AuditRisk Evaluation . Methods for credit risk management.Operational Events.MBN F652 RISK MANAGEMENT & INSURANCE L 3 T 0 P 0 C 2 UNIT I 6 RISK MANAGEMENT:Risk.Presentation of Data.Peril.Probability Concepts.Reason -Scope.Source of risk to an EnterprisePure risk. UNIT III.Roles of Supervisor.Stages of Operational Risk Management.Insurance.Operational risk. Credit derivatives.influencing factors.Risk management in different types of project. Strategic planning to manage risk -Managing risk in Merger & Acquisitions.Role of Chief Officer.Insurance & Project Risk Management.

Typical operational structure of an Insurance Company.Insurance Ombudsman.Source of financial risk.Exclusion.Weather derivatives Insurance.Swaps.Role of T.Insurance as risk transfer & risk sharing mechanism-Benefits & Cost of insurance to society-Types of insurance businessInsurance as contract.Steel futureOptions . Arthur Williams.Integrated treasury in Public Sector Banks.Trends in Interest Rates. C. IRDA Act 1999-GIBNA 1972. Important activities of an insurance company.Deductibles-Types of Insurer.Double trigger option.Essential elements.Consumer Protection Act 1986. 4. Risk Management & Insurance. Renewal Notice.FINANCIAL & TREASURY RISK MANAGEMENT: Financial Risk Management: Definition .Aim.(6) Total = 30 Reference books: 1.Need & Importance of Financial Risk Management-Tools for Financial Risk Management: Derivatives. Rejda.Liquidity Management-Tools for Treasury Risk Management: Currency future. -Contract Act 1872Malhotra Committee.Survey Report-Basic partsClause.Riders. Insurance Act 1938. Objective & Areas of regulation.Financial future. 6 INTRODUCTION TO INSURANCE & INSURANCE INDUSTRY: Insurance. Endorsement.Purpose & need of Insurance.Options.Finance. UNIT V.Scott Harington. Risk Management & Insurance. A. Treasury Risk Management : Money market.Proposal form.Trends in Security Market.E. Enterprise Risk Management: ICFAI Publishers .Futures. Distribution system in insurance industry.Warranties.Utmost good faith-Insurable Interest.Proximate cause-Co-insuranceCondition of Average-Insurance documents.Fundamental principles of insurance.Condition.Insurance Advisory Committee.LIC Act 1956. Certificate of Insurance.Role of Chief Risk Officer. Insurance Intermediaries. Cover note. Role of Actuarial Profession-Legislative & Regulative matters. Real Options.Commodity future.C.Definition.Integrated Risk Program.Claim form. 2. 3.Volatility tradingFloating. Indemnity & its corollaries.Capital Adequacy. Principles of Risk Management & Insurance – George E.

2007 . Total = 30 Reference Books: 1 2 John C. and Other Derivatives.Hull.Binomial trees – Wiener processes and Ito’s lemma – The Black-Scholes-Merton model – Option on Stock indices. 2007 S. Options. and future: UNIT V 6 Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives – Interest rate derivatives-the standard market models – Models of the short rate. Prentice Hall India.Short term and Long term Interest rate futures – Foreign Currency Future: UNIT IV.MBN F654 FINANCIAL DERIVATIVES L 2 T 0 P 0 6 C 2 UNIT I Introduction and overview of Derivatives UNIT II. Prentice Hall. Futures. concepts and problems. Financial Derivatives theory. 6 Swaps and Options –Strategies involving Options – Options Pricing Models . 6 Hedging Strategies of Futures – Interest rates – Forward and Future Prices . 6 Mechanics of Future Markets – Financial Derivatives Market in India – Regulation of financial derivatives in India: UNIT III. Fourth Edition.L Gupta. Sixth Edition . Currencies.

. Healy. Thomson Learning 2007. Bernard. Paul M. UNIT II 6 Strategy analysis – Overview of Accounting analysis – Implementing accounting analysis – Case – Financial analysis – case. Business analysis and valuation Applications – Equity – case – UNIT V 6 Credit analysis and distress prediction – case. “Business Analysis and Valuation “Text and cases.MBNF 656 BUSINESS VALUATION L 2 P 0 T 0 C 2 Objective: To train the students in how to valuate business. Palepu. Total=30 Refernce Book: Krishna G. and Victor L. UNIT I 6 Framework for business analysis and valuation using financial statements – From financial statement to business analysis – Case the role of capital market intermediaries in the Dot-Com Crash of 2000. Mergers and Acquisitions – Corporate financing policies – communication and Governance. UNIT III Prospective analysis – Forecasting – Valuation theory and concepts Case – 6 UNIT IV 6 Valuation implementation – case.

RBI Functions-Banking Regulation Act 1949-Negotiable Instrument ActImportant Sections of NI Act-Collection of Cheques.MBNF658 Objective: BANKING MANAGEMENT L 3 T 0 P 0 C 2 To understand the roles.Anti money Laundering-Role of Banks-Financial intermediary-Constituent of Payment system-Financial service provider-Banking of Business Mathematics-Money Market Operations-Reserve Requirements-Profitability of Banks UNIT III 7 RBI Act 1934. By N.Bankers Obligations-Right of Appropriation-Different types of customers-Indian Committee-Chore Committee-Credit Risk ManagementCorporate Debt Restructuring-Book principles of Lending UNIT V 6 Various types of Capitals-Fixed Capital-Working Capital-Non-fund based facilitiesLetter of Credit-Guarantee UCPDC-Pledge-Mortgage-Hypothecation-Types of ChargesPrudential norms-Asset Classification-Income Recognition-Provisioning Asset-Liability Management-Capital adequacy in Banks-Basel-I-Basel-II-Basic of Derivatives-Camels rating of Banks-Credit Risk-Market Risk-Operational Risk-Banking Ombudsman Scheme-Customer Protection Act-SARFAESI Act 2002.Hand Book of Banking Information.Best practiced code-Corporate governance in Banks UNIT II 6 Universal Banking. . Total = 30 Reference Books 1.S. By G. Digest for Nationalised Banks.Subramanian. By Partha Roy 2.Toor.Commercial Banking and Monetary Policy.Dishonour of Cheques-RemittanceDemand Draft UNIT IV 6 Banker Customer Relationship.Narrow Banking-Private sector Bank Guidelines-Know your customer. UNIT I 5 Modern Day Banking in India-Reforms in Banking System-Autonomy for Commercial Banks. fundamental activities and rules and regulations of banking. 3.

.

Atlantic Publishers 1991 Agricultural finance in India – the role of NABARD . Cash Loans.Financing Agricultural industries – Long term loans – Need and estimation – Working Capital loans – Issues in managing Finance For Micro Finance – SHGs Bank linkages . problems and fixes. Classification of Agricultural Finance.Rajkumar K. Role of Credit in Agriculture. Estimation of Agricultural Finance.MBN F660 AGRICULTURAL FINANCE L 2 T 0 P 0 C 2 Course Objectives: To understand the perspective of financing agricultural operations and rural development in India and the current developments in this field. Consumption Credit Analysis. RBI and developmental banks. – Legal Framework for Agro finance and lending(6) V. Insurance – Crop Insurance. UNIT IV 6 State level .Cooperative bank structure and operations. 3 Rs. – New Century publications 208 .role of NABARD. Credit. Issues UNIT III 6 Theories of Agricultural Finance .Productive Vs. Financing Agro exports Total = 30 Reference Books: Agricultural Finance In India – Theories and Practices. VB Jugale. Significance of Co-op. UNIT II 6 Agricultural Finance in India. Kind Loans Vs. Traditional sources of finance for agriculture – issues. Supervised Credit – Crop Loan – Cooperative credit Financial Institutions – Central banks . Course Outline: UNIT I 6 Introduction.

6 Formation and development of Micro Services. credit. . 6 Micro Finance Services: Weaker Sections: SHG-Bank Linkage: Banks and Financial Intermediaries: SHG-Thrift. . and Other Financial Services UNIT IV.by jonna ledger wood – E book Commercial banks in micro finance.by malcolm harper and sukhwinder singh aroroa – Teri Press 2005. Micro Finance Institutions: Role of MFI in developing Micro Finance: Enhancing Institutional Finance UNIT V. 6 Micro Finance and Rural Development: Micro Credit Institutions: Non Government Organization (NGO). practices and application in Micro Finance. (6) Total = 30 Reference Books Micro finance and poverty reduction by susan johnson and bren rogaly – Oxfam 1997 Indian micro finance-the challenges of rapid growth-by prabu ghate – Sage 2007 Micro finance hand book . 6 Role of Regulatory body in Micro finance: Rural Credit system: Self Help groups (SHG): What is SHG: Features of SHG: Objectivity of SHG: Role of SHG in Micro finance: Self Help group promoting institutions (SHPI): Formation of SHG: Credit Linkage UNIT III. 6 Introduction: Evolution: Impact and Importance: Micro Financial Services: Steps Initiated in Development of Micro finance UNIT II.Prospects of Micro Finance: RBI Role in Regulating: Bank’s Role in Micro Finance: Growth of Micro Finance: Development of Micro Finance: Credit Plans: Credit Schemes: social Banking.MBN F662 MICRO FINANCE L 2 T 0 P 0 C 2 Objectives: To enable the students to understand the principles. Course Outline: UNIT I.

Currency of determination UNIT IV.Currency Swaps . International Financial Management. 2007 Milind Sathye.Currency risk. Wiley India Edition.Options versus forwards or futures in currency risk management-Pricing of currency options .Covered interest parity and arbitrage .Diversification through international portfolio choice . Rae Weston.Currency risk.International bond and equity financing . Desai. 2008 .Monetary and portfoliobalance Exchange rate determination approaches UNIT III. Wiley Publications. 6 Currency forwards and futures .European Monetary Union . International Finance. 6 Foreign exchange market efficiency and exchange rate forecasting . International Financial Management.Value-at-Risk (VAR) -Types of currency risk exposure .Currency crises . 6 International investment decisions .Law of One Price. 2006 Ephraim Clark.Evaluating international investments .Evaluating international financings Currency matching and denomination . financing and risk management . Cengage Learning.Swap valuation Swap risks UNIT V. 6 What's different about international finance? International markets for payments and international finance – Purchasing Power Parity .International financing decisions Financing choices for the international firm .Currency options .Exchange rate systems and policy .Mechanics and pricing of interest rate and currency swaps . Larry Rose.Risk management and arbitrage through swaps . and implications for investment .External and internal interest rate linkages and deviations Application of parity conditions UNIT II.Forwards in hedging.Measurement of currency risk exposure . and implications for investment. 2nd Edition. 6 ISS international capital budgeting .Innovation in international finance Total = 30 Reference Books: 1 2 3 Mahir A. A Case book.MBN F 664 INTERNATIONAL FINANCE L 2 T 0 P 0 C 2 UNIT I. speculation and arbitrage Currency futures and basis risk . Larissa Allen.Central bank intervention .

Objectives of Cost Management Systems.The Magnitude. 2.Analyzing Financial Performance – Approaches to Financial Planning – Short-term Financial Planning UNIT II 6 Strategic Alliances-Ownership Restructuring.Techniques – Defensive Strategies. ‘Strategic Financial Management’.Sell Offs. Objectives: To equip the students with necessary strategic knowledge and skills received to evaluate discussions or capital restructuring.Post Merger Integration Issue.Merger as a Capital Budgeting Decision.Distress Restructuring-Merges & Acquisitions. Mc Graw Hill. ‘Managerial Finance’ .Myers. G.Legal and Tax Aspects. ‘Principles of Corporate Finance’.CausesTurnaround.F. Tata McGraw Hill-3rd Edition Richard A. 6. Total = 30 Reference Books 1. ‘Financial Management and Policy’.Turnaround Types-Basic Approaches.Human – Phases in Turnaround ManagementUNIT V 6 Strategy and Cost Management. 5. Drydon Press James C.Broken Cost SystemCauses and Remedies. Tata McGraw Hill. Van Horne.PJakhotiya.Financial Frame Work.Different interpretation of Sickness. 4. ‘Strategic Management. Brealey and Stewat C. Sharplin.Leveraged Recapitalizations.Fred & E.Leveraged Buyouts.Cost of Quality.Activity Based Costing principles-Target Costing. ‘Innovative Corporate Turnarounds’. Pradip M. merges and acquisitions.MBN F666 STRATEGIC FINANCIAL MANAGEMENT L 2 T 0 P 0 C 2 Purpose: To train students on how to assess the employee decision making necessary at higher levels of Management.Strategy Formulation and Cost System DesignAlternate Strategies. Vikas Publications . ‘ Financial Services’. Saga Publications 7.Surgical Vs.Cross Boarder DealsUNIT IV 6 Corporate Sickness. UNIT III 6 Acquisition/Take over Codes. Brigham. Khan. Khandwalla. UNIT I 6 Sale of existing assets and making discussions on complex investment opportunities and managing risk-Financial planning. Weston J. Prentice Hall of India M.Y. 3.

UNIT II Leasing . “Indian Financial System”. Hyderabad.C. J.Origin. Economic Dailies. Bharath Publishing House. Relevant Publications in Magazines and Journal 6 6 . role of SEBI.Verma. UNIT I 6 The students will be able to know about money market functions.. “A Manual of Merchant Banking”.MBN F668 MERCHANT BANKING L 2 T 0 P 0 C 2 PURPOSE To understand money markets and different financial services. Machiraju. Vikas Publishing House. “Hand Book of Leasing”. 2001. Hire Purchase and Factoring”. Hire purchasing and Venture capital. 4. Functions. ICFAI. 2002 3 Sriram K. Credit cards and Ratings. Institutional StructureUNIT IV Legal and Regulatory frame work-relevant provisions of Companies Act UNIT V 6 SEBI guidelines Activities requiring SEBI registration and activities requiring no registration-categories of Merchant Banker-Relations with Stock Exchanges – SEBI – Regulations. 2. 1992. Factoring. Mutual funds. New Delhi. UNIT III Merchant Banking . Scope. Total = 30 REFERENCE BOOKS 1. Growth.

The psychology of judgment and decision making Mc graw hill . UNIT V 6 Over reaction – under reaction – fairness – ethics – mutual fund scandal – advertising to investors – saving behavior Total = 30 Book Reference: Scott plous .MBNF 670 BEHAVIOURAL FINANCE L 2 T 0 P 0 C 2 Objective: To enable the students to understand the psychological impact on market investors. Russell sage foundation Cambridge.1993 Daniel kahneman and Amos tverskey (Eds) Choices. Course Outline UNIT I 6 Individual investors – problems – Institution verses reasoning. Newyork Oxford University Press . port folio managers and finance economists.2000 Andrei sheifer Inefficient markets Oxford. Equity premium puzzle – volatility puzzle – disposition effect – endowment – effect and availability heuristic myopic loss aversion and mental accounting – naïve diversification – overconfidence and optimism.positive self illusions – pre requisites for rational choices quasi rational choice. values and frames.psychology. UNIT IV 6 Expected utility – violations of expected utilities – prospect theory – risk aversion – anomalies – accounting anomalies calendar anomalies – attention anomalies – celestial’s anomalies – meteorological anomalies. UNIT II 6 Efficient market hypothesis – fundamental information and financial markets – Information available for market participant and market efficiency – market predictability UNIT III 6 The concept of arbitrage – limits of arbitrage. VIC Newyork .2000 .

Market Risk. Universal Banking. Basel I. Narrow – Banking. Banking Ombudsman Scheme. working capital. Mortgage. Remittance – Demand Draft. Chore Committee. UNIT V 6 Asset Classification. Reforms in Banking system. RBI Act 1934. Corporate Debt Restructuring. Basel II. SARFAESI Act 2002. Course Outline: UNIT I 6 Modern Day Banking in India. Income recognition. Hypothecation. Customer Protection Act. Credit Risk. UCPDC. Financial Service Provider. Banker customer Relationship Bankers obligations. Prudential Norms. Total = 30 Reference: Banking Theory & Practice. Important sections of NI Act.Shekhar. Different type of customers. Constituent of payment system. Profitability of Banks. Right of appropriation. collection of cheques. Basic Principles of lending UNIT IV 6 Various types of capitals. Credit Risk Management. Vikas – 2009. Types of Charges. corporate governance in Banks. UNIT II 6 Money market operations. Asset – Liability Management. Pledge.MBN F672 COMMERCIAL BANKING L 2 T 0 P 0 C 2 Objectives: To update the participant the latest practices and reforms in the banking sector. Banking Regulation Act 1949 Negotiable Instrument Act. RBI functions. Banking of Business mathematics. Letter of credit. Private Sector Bank guidelines. Basics of Derivatives. KC. Autonomy for commercial Banks. Camels Rating of Banks. Reserve Requirements. Non-Fund based facilities. Lekshmy shekhar. Capital Adequacy in Banks. Fixed capital. Guarantee. Provisioning. Financial Intermediary. . Dishonour of Cheques. Know your customer. Anti money Laundering. Role of Banks. Operation Risk. Best practiced code. UNIT III 6 Tandon Committee.

TMG C. Pf Revision-Problem.TMG .2007 Financial Service + Markets Dr.Sasidharn.14 .Nataragan. Total = 30 Reference: Financial Service M.Entry load and exit load . UNIT III 6 Working of MF-Organization of MF-AMC . .Alex K.Meaning – Calculation-problems Advantages of MF Short comings in operation of MF.Mutual Funds .Gordon K. Pf Evaluation-Problem 6 UNIT V 6 V.K. A working knowledge of the same is imperative for the finance students.2010 Financial Service & Systems .Vikas .Y. (6) UNIT II 6 Global Scenario-Classification of MFS-operational Classification-portfolio classificationGeographical classification-structural classification-Recent Trends in MF. evaluation of port folio and regulatory frame work Course Outlines: UNIT I 6 Introduction – Risk Diversification – basics – Balanced Port Folio-ORIGIN and Development of MFS in India-Superiority of MFS over other investment options.1 . Khan. Himalaya Ch.Punithavathy Pandan. Himalaya . At end of the course the student should be familiar with the working aspects of mutual funds like construction.SEBI Regulation.2008 Financial Marketing & Services E.Guidelines on Advertisement.NAV.Regulatory Measure . UNIT IV PF Construction-Problem.Mathew .MBN F674 MUTUAL FUNDS L 2 T 0 P 0 C 2 Objectives: Mutual funds are know the most popular investment avenue for small and medium investors.9th edition SAPM-Kevin – PHI 2009.12.2009 Security Analysis and Port Folio Managemet Avadhari .

MARKETING .

product strategy UNIT IV 6 Product modification . 2005 .Hill.Defining competition UNIT II 6 Category attractiveness analysis .Marketing planning process .sales forecasting . Lehmann and Russell S.marketing plan components .Competitive analysis .marketing strategy decisions of pricing advertising .MBNM 651 PRODUCT MANAGEMENT L 2 T 0 P 0 C 2 Objectives To understand the product management function and its strategic role.Financial analysis for Product Management – Marketing Metrics Total = 30 Reference Book: Donald R.new products .customer analysis UNIT III 6 Market potential .methods of estimating market . “Product Management".promotion – channel UNIT V 6 Customer Relationship Management .Differential advantage analysis . Winer. Tata McGraw. UNIT I 6 Overview . To learn the issues involved in the product management function through the cases and project.factors influencing product and markets .

information processing & Involvement. limited and extensive problem Solving behavior.laws on consumer rights. Vanity and consumer behavior. Life style profiles. theories and their relevance. Cross culture.influences. UNIT I 6 Consumer Behaviour and Marketing Strategy. Socialization of family members.MBN M653 CONSUMER BEHAVIOUR L 2 T 0 P 0 C 2 Objective: To understand the buyer’s behaviour better. Adoption process. Advent of consumer protection movementsconsumerism. Kollat-blackwell and Nicosia models of consumer decision-making. UNIT IV 6 Opinion leadership & process. Brand loyalty. consumer imagery.Psycho-analytical neo-Freudian and social approaches to personality. models and role relationship. Groups . Understanding consumer diversity. Personality . Family.Sources of learning & influence on attitude formation. Types.Nature .self concept. Dynamics. Solomon. Self-image. Learning . Perceptual organization and defense. Measurement and corporate strategy of opinion leadership. Total=30 hours References: 1.programmed and non-programmed buying occasions. Perception . Relationship marketing.Nature. Function of family. Innovation. Impact of communication process on developing persuasive strategies Consumer gifting behavior.Process.Characteristics Measurement.nature. strategies. . characteristics and types. Attitude formation & change . Motivational research. Personal influence. Online buyer behaviourcharacteristics-difficulties and challenges. Culture. Strategies of Attitude change. Sub-cultures. Brand personality. Need. Howard-Sheth. Diffusion of innovation.types.Identification and CB application on various social classes. Different buying situations. Role. Brand equity & leverage. Family life cycle. and marketing strategy. Family Decision Making – consumption . Elements. Characteristics. UNIT V 6 Consumer decision-making process: Reutilized response. PHI Learning Private Limited . Relationship between behaviour & attitude. Influence of reference groups – Friendship& Workgroup. Learning theories . Michael R. motivation and opinion leadership. perceived risk & how to handle the risk UNIT II 6 Motivation . nature and scope of Consumer Behaviour. UNIT III 6 Social Class . Market segmentation. OL and firm’s marketing strategy. Profile of opinion leader. Profile of consumer innovator.related roles. Celebrities. and brand personification. Engell. interpretation.

Distribution. Ajay Pandit and others. Total = 30 hours Reference Books 1. “Services Marketing”.Promotion. 2004.Price .MBN M655 SERVICES MARKETING L 2 T 0 P 0 C 2 Objective: To understand about the services marketing and its growing importance in the competitive environment UNIT I Services characteristics and categories – Trends in services marketing UNIT II Consumer behaviour-Marketing mix elements for services – Segmentation UNIT III Product. . Vaiarie A Zeithaml.role of people in services marketing 6 6 6 UNIT IV 6 Physical evidence of a service – Service quality – Measurement – Control – Demand supply management-Marketing Research in services marketing – Marketing effort Service Tax UNIT V 6 Tourism and travel – Hotel Management and catering – Hospitals – Educational institutions – Financial consultancy – entertainment – Seminars and projects. 4th Edition.” Services Marketing”. Govind Apte. 2008. Oxford Press. 2. McGraw Hill Special Indian Edition.

Still.Fringe Benefits. UNIT IV 6 Training .MBN M657 SALES MANAGEMENT L 3 T 0 P 0 C 2 UNIT I Evolution of the Sales Department Personal Selling objectives 6 . Edward W.P. . Motivation And Compensation Of Sales Force : Building Sales Training Programs – Defining Training Aims – Deciding Training Content – Selecting Training Methods – Organization for Sales Training – Evaluating Sales Training Programs Motivation – Motivational Help from Management .Requirements of a Good Sales Compensation Plan – Devising a Sales Compensation Plan – Types of Compensation Plans . UNIT V 6 The Sales Budget: Purpose of the Sales Budget – Form and Content – Budgetary Procedure .Organization for Recruiting and Selection – The Pre-recruiting Reservoir – Sources of Sales Force Recruits – The Recruiting Effort – Selecting Sales Personnel .Sales Management – Objectives – Types of UNIT II 6 Market Potential – Sales potential – Sales Forecast – Analyzing Market Potential – Market Indexes – Sales Forecasting Methods – Determining Sales-Related Marketing Policies. 5th Edition.Quotas: Objectives in using Quotas .Govoni. “Sales Management “ Prentice – Hall of India .Richard R.Cundiff & Norman A.Types of Quotas and Quota-Setting Procedures – Sales Territories: Sales Territory Concept – Reasons for Establishing Sales Territories – Procedures for Setting up Sales Territories – Routing and Scheduling Sales Personnel.(6) Total = 30 Reference Book 1. UNIT III 6 Nature of Sales Management Positions – Functions of the Sales Executive – Qualities of Effective Sales Executives – Relations with Top Management – Relations with Managers of other Marketing Activities – Compensation Patterns for Sales Executives Purposes of Sales Organization – Setting up a Sales Organization .Basic types of Sales Organizational Structures – Field organization of the sales department . Personnel Management in the Selling Field : Sales Force Management – Job Analysis – Job Description .Schemes for dividing Line Authority in the Sales Organization.

Applications of CRM in Product and Service Industries(6) Total = 30 hours Reference Book: Francis Buttle. benefits and process of creating long term value for individual customers. Elsevier Publications P Limited. Customer Relationship Management.MBN M652 CUSTOMER RELATIONSHIP MANAGEMENT L 2 T 0 P 0 C 2 Objective: To make the students understand the organizational need. UNIT I 6 The concept of CRM – Strategic imperatives – Conceptual foundations of CRM UNIT II 6 Building customer relationship-Economics of CRM – CRM in B-C markets – CRM in B – B market-Components of e CRM – Product offerings in the CRM market space UNIT III Contact centers for CRM-The CRM Road Map UNIT IV Operational issues in implementing CRM 6 6 UNIT V 6 Various CRM packages . . create awareness about formulation and implementation of CRM and to e-CRM .

2005 . UNIT I 6 Understand the issues .Product .Retail space management UNIT IV Retail pricing. “Retail Management”.Retail Promotion strategy UNIT V Relationship Marketing – seminars and projects. 6 6 Total= 30 Reference Book: Chetan Bajaj.MBN M654 RETAIL MANAGEMENT L 2 T 0 P 0 C 2 Objective: To expose students to the emerging area of retailing.merchandise -Management . Rajnish Tuli. Oxford University Press.opportunities -and problems-Retailing role – relevance and trends UNIT II Retail Organizations – Retail in India 6 UNIT III 6 Retail location strategy – Merchandising . Nidhi V Srivastava.

marketing. Planning. Coordination. Design from the event managers point of view. Carlos (2009). Types of special events. Media Development & publicity. UNIT II Event management in the real world. legal ethical risk management.(6) Total = 30 hours Reference Books Lynn Van Der Wagen and Brenda R. Celebrity management.MBN M656 EVENT MANAGEMENT L 2 T 0 P 0 C 2 Course Objectives: To enable students to understand techniques and acquire competency to conduct events in successful manner UNIT I 6 What are events? Physical and virtual events. Important concepts of communication and synergy UNIT IV Special event management:-principles of event coordination. Public relation & Advertisement. 6 UNIT III Five stages of event management:. Marketing environments for events. UNIT V Design & decoration. sponsorship. Ticketing. Why an event? Goals & objectives. Pearson Prentice Hall .Research – different types including the 5 W’s and SWOT analysis. Evaluation. 6 administration. Types of events. management. Types of special event professionals. Event Management.

V.market agencies and institution – marketing programs UNIT IV 6 Food processing and manufacturing Traditional marketing systems – Market integration – effectiveness.V.Farm products – Transportation of farm products – grading – standardization – storage and warehousing UNIT III 6 Market Information – Financing . cost and price UNIT V Training – research and agricultural marketing – Trade in agricultural products Total =30 Reference Book: Badi. UNIT I 6 Rural Marketing Definitions – scenario – Agriculture surplus – Demand . N. R. To understand the problems.. challenges in rural marketing. “Rural Marketing”. 2007 hours . Badi.supply Marketing of farm inputs UNIT II 6 Futures markets – Agricultural input – consumer durables – rural marketing strategies .MBN M658 RURAL MARKETING L 2 T 0 P 0 C 2 Objective: To expose the students to the reality of rural markets.. Himalaya Publishing House.

MBN M660 INDUSTRIAL MARKETING L 3 T 0 P 0 C 2 Objective: To expose students to Business to Business marketing and its relevance in today’s context. . Purpose: To train students to apply the theories of Industrial Marketing UNIT I A Business Marketing perspective-The industrial market UNIT II perspective on the Organisation buyer-Dimensions Organisational Buying Behaviour-Business(6) of Organisation 6 6 buying- UNIT III 6 Marketing intelligence-Segmenting the Organisational market-Organisational -Demand Analysis-Measuring Market Potential and sales Forecasting UNIT IV 6 Business Marketing Planning-Strategic perspective-Managing the Business Product LineBusiness.Marketing Channels-Business Pricing Function-Advertising . Edward G.Sales Promotion -Personal Selling Function UNIT V 6 Controlling industrial marketing strategy-Managing your customer service/sales profilechoosing your CRM Strategy-Tools for capturing customer information-Managing Relationships through conflict Total=30 hours Reference Books: Robert & Reeder. Industrial Marketing: Analysis planning and control-Prentice Hall of India Ltd.Reeder.Brierty and Betty H.

MBN M662

LOGISTICS & SUPPLY CHAIN MANAGEMENT FOR MARKETING

L 2

T 0

P 0

C 2

Objective: To enable the students to understand the principles, practices and application in Logistics and supply Chain Management UNIT I 6 Importance and Scope of Supply chain, Supply Chain Strategies, Drivers of Supply Chain, Examples of Supply Chains and integrated view of Supply chains-Managing Supply & Demand, UNIT II 6 Significance of Forecasting, Aggregate Planning Strategies, Inventory Models, Safety Inventory, procurement & Outsourcing Strategies UNIT III 6 SRM and Strategic Sourcing-Various Distribution Models, Warehouses as Integrators in Supply Chain, Distribution Network Planning, Modes of Transportation, Design Options for a Transportation network UNIT IV 6 Pervasiveness of Information Technology in Supply Chain Management – ERP, RFID, GPS, E-Procurement. Frame work for strategic alliances – 3 PL / 4 PL, performance Metrics in Supply Chain, risk management(6) UNIT V 6 CRM-The Frame work and four driving forces of Globalization, Risk management in Global Logistics, Containerization, Export-Import procedures in detail. Total= 30 Reference Book 1. David Taylor and David Brunt, Manufacturing Operations and supply Chain Management, Vikas Thomson Learning, 2001.

MBN M664

INTERNATIONAL MARKETING

L 2

T 0

P 0

C 2

Objective: To expose the students to the concepts of international marketing. UNIT I 6 The concept of International Marketing – GLOCAL marketing – emerging opportunities in international marketing UNIT II 6 WTO -Economic environment – International Marketing Research – Decision making process –market selection-Entering international markets UNIT III 6 Product strategy - product quality – Building brands in international markets – pricing decisions -International logistics and distribution – Communication (6) UNIT IV Export Import Policies-International trade - risk management UNIT V Export procedure – documentation – Infrastructure – Emerging issues 6 6 Total=30

Reference Book: Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005

MBN M666 Objectives:

BRAND MANAGEMENT

L 2

T 0

P 0

C 2

1. To gain insights into working of a Brand 2. To understand Brand development and it’s sustenance in competitive marketUNIT I 6 What is a Brand- Can anything be Branded-Strategic brand Management process-Brand elements (Criteria and option) - Building a strong brand and it’s applications(6) UNIT II 6 Identifying and establishing brand positioning-positioning guidelines –Brand valuesInternal branding-Co branding-Corporate Branding-Brand Audit- Brand equity concepts UNIT III 6 integrated marketing communications and program to build brand equity-Brand leveraging-Brand equity management system-Qualitative and Quantitative techniques for measuring brand equity UNIT IV 6 The Brand product Matrix- Brand Hierarchy-Designing a Brand Strategy –Brand extensions- Reinforcing Brands-Revitalizing Brands UNIT V Rebranding -Retiring Brands-Adjustments to 6 Brand port folios Total = 30

Reference Books: Building measuring and managing Brand equity, Kevin lane Keller, Second Edison, Prentice hall of India Brand Management text and cases - W.Mathur, Macmillan India

Summary of process and free tools for online marketplace analysis. Internet changes the immediate environment of an organisation. from environmental analysis to strategy development and implementation.Situation Analysis. multi-channel marketing. goal setting. strategies of partnering and promotion. Internet Marketing Mix. competitors and intermediaries.in-depth research programme into online consumer buyer behaviour(6) . Political and Legal environmental influences on Internet strategy and its implementation. e-marketing.MBN M668 Learning Objectives: WEB ENABLED MARKETING L 2 T 0 P 0 C 2 "Web enabled Marketing "is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject. Economic. technology. i. evaluation of interplay between them. UNIT II 6 Internet Microenvironment . UNIT III 6 Internet Macro environment . e-commerce and e-business. benefits of Internet. UNIT I 6 Introduction to Internet Marketing : An introduction to Internet marketing.examining customers. impact of the SLEPT or PEST or PESTLE environment factors. Technological. UNIT IV 6 Internet Marketing Strategy: Internet marketing strategy aligned with business and marketing strategies. planning an online marketing campaign.Situation Analysis. Online marketplace analysis and mapping.e. differences from other media. the relationship between Internet marketing. type of environment analysis need to support Internet strategy . Social. including marketplace and channel structure. using the Internet as part of customer-centric. strategy formulation and resource allocation and monitoring.situation review.

Analysis of customer needs. customer service quality objectives. e-mail. and creating the site. EMarketing Excellence (Emarketing Essentials) (Paperback). affiliate networks. promotion in search engines and directories. Business-to-business Internet Marketing Total= 30 References 1. Maintenance and Monitoring : Successful updating of a site and online and offline methods for assessing the effectiveness of the site in delivering business and marketing benefits. 2. usability and accessibility design. co-branding and sponsorship.UNIT V 6 Customer Relationship Management. PR Smith . different online and offline promotion techniques .user-centered design. Service Quality (web design) Delivering the online customer experience.banner advertising. Interactive Marketing Communications: Novel characteristics of new media. Dave Chaffey .Customer Relationship marketing (E-CRM) using the Internet details the strategies and tactics for using the Internet to build and sustain ‘one-to-one’ relationships with customers. Business-toconsumer Internet Marketing. Internet Marketing (Paperback) Dave Chaffey . loyalty techniques and PR. design of the site structure and layout.

.” Strategic Marketing”. 2006..Porter’s generic competitive strategies – competitive position UNIT III 6 Segmentation – targeting – positioning strategies – Relationship strategies-Product innovation and development strategies – Branding strategies – Service marketing strategies UNIT IV: 6 Pricing and distribution strategies – Marketing communication strategies – E –marketing strategies-Strategy implementation and control UNIT V Social marketing and corporate social responsibility. UNIT I 6 Overview – Marketing Strategy – Perspective – Orientation – Planning – Where are we? UNIT II 6 Environmental analysis – external – internal – strategic fit – market information – intelligence-Strategic marketing decisions and choices . John Ford. 6 Total = 30 Reference Book: Douglas West. Oxford Press.MBN M670 STRATEGIC MARKETING L 2 T 0 P 0 C 2 Objective: To understand marketing from the strategic point of viewpoint. and Essam Ibrahim.

2004.Stark. change management for PLM. reason for implementing a PDM system. UNIT III 6 Product Design engineering design. market entry decision. its identification. UNIT I ` ` 6 Introduction to PLM Need for PLM. implementing new product development. Grieves. morphological methods and mission flow diagram. Concept of redesign of product. Product Design for the environment-A life cycle approach. 2006. John. UNIT II 6 PLM Strategies Industrial strategies. invocating rates of technological change. PLM feasibility study. methodical evolution in product design. new product financial control. Total – 30 References Fabio Giudice. Product Lifecycle Management. SpringerVerlag. components of PLM. uses in manufacture alternative. Estimating market opportunities for new product. launching and tracking new product program. different views of PLM. barriers to PDM implementation. Product Lifecycle Management: Paradigm for 21st Century Product Realisation. design for central development model. Anselmi. strategy elements. Product Lifecycle Management. combining forecast of different technologies. recycling. 2004. Springer-Verlag. Modeling and simulation in product design. product design process. financial justification of PDM. each student should have a stronger appreciation of the Theoretical and practical aspects of product life cycle management. Guido La Rosa. concurrent engineering. UNIT V 6 Technology Forecasting Future mapping. UNIT IV 6 New Product Development Structuring new product development. Saaksvuori. opportunities and benefits of PLM. Antti & Immonen. Michael. building decision support system. phases of PLM. ISBN . PLM visioning. Taylor & Francis 2006. selection and implementation. organization and decomposition in product design.MBN M672 PRODUCT LIFE CYCLE MANAGEMENT L 2 T 0 P 0 C 2 Objectives: Upon completion of this course. human factors in product design. methods of technology forecasting such as relevance trees. McGraw-Hill. Product Data Management (PDM) PDM systems and importance. Strategies for recovery at end of life.

MBN M674

RURAL DEVELOPMENT

L 2

T 0

P 0

C 2

Objectives: To equip students to understand the process of rural development. UNIT I 6 Concepts of Rural Area and Rural Development Definition and Scope of Rural Development Causes of Rural Backwardness Need for Rural Development Historical Evolution of the Concept of Rural Development in Indian Context. Population Growth in India Analysis of Trends and Changes in the Composition of Rural population and Rural Work Force Problems of Unemployment and Underemployment in Rural Areas Conditions and Problems of Agricultural Labour. UNIT II 6 Levels of Living of Rural People poverty indicators Measurement of Rural Poverty Poverty Line Integrated Rural Poverty. UNIT III 6 Education in Rural areas: Literacy Rates Educational Institutions Formal and Non formal Education: Qualitative and Quantitative Aspects. UNIT IV 6 Health Services in Rural Areas Structure Accessibility Maternal and Child Health Nutrition CDSE radiation of Contagious Diseases Issues in Community Health AIDS Control Programme National Health Policy of India. UNIT V 6 Housing in Rural Areas: Problems Rural Housing Programmes Low Cost Housing Appropriate Technologies in Rural Housing. Drinking Water Supply: Sources Problems Programmes to Solve Drinking Water Problems; Problems of Sanitation in Rural Areas Low Cost Toilets. Total= 30 References Books Katar Singh (2009), Rural development principles, policies and management, Sage publications Tadlock cowan, B.Ellington Foote (2007), Rurual Development, Novinka Books

HR

MBN H667

INDUSTRIAL RELATIONS

L 2

T 0

P 0

C 2

Objectives: This course will help the student to get exposure on Industrial Relations. Understand the relations ship between the employee, employer, union and government. UNIT I 8 Industrial Revolution – IR Concept, Importance & Scope – Factors affecting IR – Approaches to IR – IR Policy Pre Independence & Post Independence – ILO - Changing Scenario of Industrial unrest – Case Studies UNIT II 6 Trade Union Movement in India – Aim, objectives, structure and governing of trade unions - Theories of trade unionism - Disputes – Impact – Causes – Strikes – lockouts -layout – Prevention - Industrial harmony - Government Machinery – Conciliation – Arbitration – Adjudication - Grievance procedure – Case Study UNIT III 6 Labour Welfare works – concepts, need, importance, scope & Features – Approaches to Labour Welfare – Worker’s Education – Concept, Objectives – Workers Education in India – Levels of Workers Education – Workers Training – Case Studies UNIT IV 5 Collective Bargaining – Concept, Features, Importance – Principles of Collective Bargaining – Forms of Collective Bargaining – Process of Negotiation during Bargaining UNIT V 5 Worker’s Participation in Management – Concept, Objective – Forms of participation – Levels of participation – Functions of Joint Council – Condition necessary for effective working – Case Studies Total=30

References Books 1. Dynamics of Industrial Relations, Memoria, Memoria & Gankar (2008), Himalaya Publishing House 2. Industrial Relations in India, Ratan Sen (2010) MacMillan 3. Industrial Relations Emerging Paradigms, B.D.Singh (2010), Excel Books

Irwin Goldstein. UNIT IV 5 Management Development Programme (MDP) – Concept. Structure and functions of training department – Training purpose – Benefits of training-Training & Development Policy UNIT II 7 Training Process / Steps – Training Need Analysis (TNA) – Methods of TNA – Organizational analysis and Individual analysis – Selection of trainees – Selection of Trainer – Skills & Qualities required for a trainer UNIT III 6 Selection of Training Place – Training Time – Preparing Training Budget . Total=30 References: 1.Effective Training – System. UNIT V 5 Evaluation of training – Stages of training evaluation – Models of Training evaluation – How to select appropriate evaluation method – Various Models of evaluation.Creating appropriate training environment – Case Study-Techniques of training – On the job training (OJT) – Off the job training – Induction – Refresher Course – On the job training methods – Job Rotation – Internship training – Apprenticeship – Vestibule School – Coaching – Job Instruction training – Committee Assignment – Off the job training methods – Lecture – Conference & Discussion – Case Study – Role Play – Programme Instruction – T Group Training – Relative merits and limitations of methods – Mentorship Training . James W Thacker. 2006.Nick Blanchard. Measuring effectiveness of training – Training & Development Practice in India – Training Institute in India – Case Study. education and development – Learning principles – Objective. II Edition. 2.UNIT I 7 Meaning and Definition of Training-Concepts of training & development – training. need & importance of MDP – MDP Process – Requirements for the success of MDP – Methods for improving Decision Making Skills – Case Study – Various Method of Management Development Programme – Relative merits and limitations of methods – Case Study. 2007 . PHI. Strategies & Practice. Thomson Learning. New Delhi. India.MBN H669 TRAINING & DEVELOPMENT L 2 T 0 P 0 C 2 Objectives: This course will help the student to get exposure on how companies use training to equip employees for a certain task and acquire knowledge to do the task.Case Study-. Training in Organization. P.

Understand the different segments and issues relating to performanceUNIT I 7 Performance Management – Concept. MacMillan . Challenges – Theoretical Foundations of Performance Management – Learning theories – Motivation theories – Performance Management Systems – Case Studies UNIT II 7 Reward Management – Rewards in Performance Management – Theoretical Foundations of reward based Performance Management – Factors influencing reward system – Reward based Performance Strategy – Non Monetary Rewards – Case Studies UNIT III 6 Career Strategy – Significance – Theoretical Foundations of Career based Performance Management – Career based Performance Management Strategy – Team work in Performance Management – Theoretical Foundations of Team work in Performance Management – Team based Performance Management Strategy – Case Studies UNIT IV 6 -Organization Culture – Significance – Theoretical Foundations of Organization Culture in Performance Management – Culture based Performance Strategy – Measurement based Performance Management – Theoretical Foundations of Measurement in Performance Management – Measurement based Performance Strategy – Case Studies UNIT V 5 Competency Management – Significance – Theoretical Foundations of Performance Management – Competency based Performance Management – Leadership in Performance Management – Theoretical Foundations of Leadership in Performance Management – Leadership based Performance Strategy – Case Studies Total=30 References: 1. Prem Chandha. Srinivas R. Prentice Hall India 2.Performance Management.Performance Management.Kandula.MBN H671 PERFORMANCE MANAGEMENT L 2 T 0 P 0 C 2 Objectives: This course will help the student to get exposure on Performance Management.

Current challenges and Practices in Organization structure cases.Evolutionary and Revolutionary change in organization-Managing change. UNIT I 7 What is Organizational – Definition-Importance of Organisations-Organisation as system – Organizational Design – structural dimension –Organization Theory – Evolution and Design – The role of Organization Theory and Design. .Service technology mass production -Advanced Manufacturing Technology Impact of Technology on Job Design.Organizational Eco systemsPopulation Ecology-Organization Level-Technology and Organ.Perspective on structure Functional structure –Geographical sturuture-Market structure-Matrix Structure-Horizontal structure –Hybrid StructureApplication of Structural Design.managing the innovation Process.Datt Vanderbilt university THOMSON Total=30 Reference books: Organizational Theory . Organization stake holders-Top managers and orgn Authority –Top managers and Organisational Ethics –Untemporary Trends in Organization Design Current Challenges and Practices in Org Design of Strategy .Cost cutting policies of Organization UNIT II 7 Organizational purpose-Mission-Operative Goals. UNIT V 5 Current Challenges and Practices in Open system Design Elements.Organization SIZE.MBN H673 ORGANISATIONAL STRUCTURE AND DESIGN L T P C 2 0 0 2 This course will helps to understand the importance of organization structure and its design.Innovate or perish. Google’s Global Ambitions.SS technologies – AOL – Time Warner Apple and Dell computers. Richard . Effectiveness – Manufacturing Technology.It also helps to understand the dimensions and importance of organizational ethics.Kelloys Rapid product innovation Fortaking innovation at 3m TNT-UKOrganization Theory and Design .Starbucks cofte Co.Taking the Lead-CISCO System. Johnson+Johnson . Blue Bell . Microsoft copp. Design and Change Gareth R.L.Technology change. Importance of Goals-Organizational Strategies and Design-Importance and Consequences of poor Organizational Design.Then Global UNIT IV 6 Strategy and External Environment-Environmental Domain Functional-Level StrategyBusiness Level Strategy Corporate Level Strategy. INNOVATION and CHANGE.current challenges and practices of organization theory – the ethical dimensions. Wal-Mart Goes National .Tommy Hilfiger Toyota Motor corporation-Taking the Lead Volleswapen – Charles Corp.Use of Animal in cosmetic testing is it Right to use child Labour.Creameries Inc… shake up at DUPONT. Xerox. Asea Brown Brover (ABB) UNIT III 6 Organization structure –Authority –How and why vertical Differentiation occurs-controlFactors Affecting the shape of the Hierarchy principal of Bureaucracy-Influence of information-Processing .Jones-Pearson. LIFE CYCLE and Control Organization Bureaucracy and control Organization culture – Ethical values in organization .Innovation and Information Technology Current+Challenges and practices in internal Design Elenments.

1947 UNIT II Industrial Employment (Standing Order) Act. employer. Himalaya publishers 2. 1961 References: 1.MBN H752 LABOUR LEGISLATION L 3 T 0 P 0 C 2 Objective This course will help the student to get exposure on Industrial Law.Srivastava (2009). 1936 Minimum Wages Act. S. 1965 Payment of Gratuity Act. 1961 The Apprentice Act. 1952 Trade Union Act.Vikas 7 7 6 6 5 Total=30 . Industrial Relations and Labour Laws.D. 1948 Industrial Dispute Act. 1972 UNIT V Workmen Compensation Act. union and government and to have awareness of various industrial laws relating to employees. UNIT I Factories Act. 1946 Employee Provident Fund & Miscellaneous Act.Kapoor (2006). 1926 UNIT III Payment of Wages Act. 1948 UNIT IV Payment of Bonus Act. 1948 Employee State Insurance Act. Industrial Law. 1923 Maternity Benefit Act. N.C. Understand the relations ship between the employee.

2010. Wiley India Pvt.MBN H754 Objectives KNOWLEDGE MANAGEMENT L 3 T 0 P 0 C 2 The student will be able to understand the concept of knowledge management and scope and significance.Building a Global Strategy Around Knowledge Sharing -Identifying and integrating Technology UNIT II 7 Leading a Knowledge-Driven Company – Knowledge-Sharing Bedrock: Building a Foundation of Trust – Stripping Management Control over Information – Build or Buy a Knowledge System UNIT III 6 Custom-Made and Off-the-Shelf Solutions – Turning the IT Department into Something New– Encouraging the Flow of Knowledge UNIT IV 6 Letting Customers Guide – Recognizing Knowledge Sharing – Building the Critical Mass – Strategies for Building Communities – Creating Virtual Teams UNIT V 5 Knowledge Based Products and Services – Practical Education: Letting the organization grow – Metrics: Outcomes from the Flow of Knowledge – Speculation for the Future. This course will help the students to create and collaborating knowledge sharing and delivering value based knowledge. The student will understand to utilize integrate the technology. Reference Books: Knowledge Management Shelda Debowski Shelda Debowski’ . PHI . The course will expose to the students how knowledge management helps global corporations in: UNIT I 7 Introduction . Ltd Knowledge Management Rajiv Shaberwal Rajiv Shaberwal – 2010.

Druker.Thinking Hats methods – redefinition techniques – Random stimulus . Lifelong Creativity – Pradip N 2.Khandwalla Tata Mc Graw Hill.MBN H656 CREATIVITY &INNOVATION MANAGEMENT L 3 T 0 P 0 C 2 Objectives: To enable students to understand creativity and innovation management. Total=30 References: 1. UNIT I 7 Realm of creativity . Diff between lateral and vertical thinking UNIT III 6 Attitudes towards lateral thinking – Basic nature of lateral thinking – techniques – The generation of alternatives – challenging assumptions – innovation – suspended judgment . generation of creative ideas in group and brainstorming.generation of creative ideas in groups – Brainstorming – Reverse Brainstorming – synaptic – Morphological Method. innovation and Entrepreneurship. Lateral Thinking – Edward de Bono Penguin Pub. Training Creative Thinking . Managing creativity For Corporate Excellence – N Rastrgi Mac Millan.Davis Gary and Scott New York Pub.can creativity be enhanced – Road blocks and block buster’s – Puzzles of creativity – The body and the mind as root of human creativity – Spiritual and social roots of creativity – Entrepreneurial and Empowerment creativities – Quality of creativity.Peter. Creativity Exercises Mental Gym-The way the mind works. This course will help to understand individual and group creativity. . Quiz – Mental Gym – Case study UNIT II 7 What is creativity – individual and group creativity – convergent thinking – divergent thinking and Generation of creative ideas is individual.analogies – The new word PO CASE STUDY UNIT IV 6 LATERAL Thinking – Mental Gym -What is a problem – defined problems – Creative Problem Solving – Models of techniques of Creative Problem solving – Creative problem solving – A comparison of creativity Techniques – Mental Gym Quiz-Blocks of creativity – Fears and Disabilities UNIT V 5 Energy for your creativity – formative Environment and Creativity – Adult Environments – Pumping your creative muscels – Environmental Stimulants of creative – making your environment more Creativgenic – The creative Life Quiz – Mental Gym – Case Study.

Nature. Thomson Leaning. International HRM. Dowling. IHRM is emerging as a crucial factor since organizations are run by peopleUNIT I 7 International Human Resource Management – Concept. International HRM. Tata McGraw Hill. 2010 3. Recruitment & Selection – Trends in International Staffing – Training & Development – Training Strategies – Expatriate Training – Cross Cultural Training – Trends in Training for Competitive Advantage – Case Studies -International Business Structure – Types of Multi national Structure UNIT IV 6 Performance Management in International Organizations – Variables influences performance of expatriate – International Compensation management – Variables influences Compensation – issues in compensation – Case Studies UNIT V 5 Repatriation – Concept – Benefits from Returnes – Challenges of Re-entry – Repatriation process – Managing Repatriation – International Industrial Relations – Nature & Approach – Case Studies Total=30 References 1. 2010 2. K. Denice E. S. Mac Millan. Peter J. 2010 .MBN H658 Objectives: INTERNATIONAL HRM L 2 T 0 P 0 C 2 This course will help the student to get exposure on how global business realize the huge potential they can tap in the developing nation. Gupta. International HRM.Aswathappa& Sadhna Desh.Welch.C. Scope – Difference between IHRM & Domestic HRM – Developing IHRM strategies – Case Studies – UNIT II 7 Globalization & HRM – Stages in Internationalization of Business – IHRM Approaches – Cross Cultural Implications – Culture and Organization Performance – Case Studies UNIT III 6 -Staffing of Multi Nationals – Planning.

Employee involvement & Work Design – Case Studies UNIT V 5 HRM Interventions – Performance Management.Radha R. Organizational Transformation – OD in Global Setting – OD in Private & Public Sector Organizations – Case Studies Total=30 References: 1. Characteristics – Assumptions of OD – Model of OD – OD Process – Diagnosing Organization. TMH publishers 2.JIM Grieves (2010). Sharma (2010). Change management concept and applications. Developing & Assisting members – Strategic Interventions – Competitive & Collaborative Strategies. Group & Jobs – Collecting & Analyzing the information – Feeding Back information – Leading & Managing Change – Evaluating the OD interventions – Case Studies UNIT IV 6 Human Process interventions – Individual. Framework – Perspective of Organizational Change – Factors determining Change – Dimensions of Change – Theories of Change – Forces of Change – Case Studies UNIT II 7 Models of Change – Types of Change – Resistance to Change – Managing the resistance & Change – Change Agent – Role & Skills – Implementation of Change – Organizational Culture and Change – Case Studies UNIT III 6 Organizational Development – Concept.MBN H660 ORGANISATION CHANGE & DEVELOPMENT L 2 T 0 P 0 C 2 Objectives: To enable students to understand organizational change and development. frame work and dimensions of change which results into better performance. Organisational change. Interpersonal & Group Approaches. Organization Process Approaches – Techno structural Interventions – Restructuring Organizations. Oxford publishers . UNIT I 7 Organizational Change – Concept.

New Delhi.” Managing Stress”.dealing with making.1996.Chakaravarthy S.Jeff Davidson. Prentice Hall of India.Frances A. . what are the causes and remedies to overcome stress and manage crisisUNIT I 7 Meaning and Definition-sources of stress –consequence of stress-burnout-symptoms of Burnout-stress verses Burnout-model of stress-strategies for coping stress (individual and organizational strategies) –case study UNIT II 7 -Charge Management-process of charge-resistance to charge-overcoming resistance to charge-stress resistance to change-counselling-need for counseling.” Wheeler Publishing. steps in decision making-decision making techniquedecision making and stress-case studies UNIT III 6 Principles of Time management-inability to say no-procrastination-delegation-getting organized-communication-process-barriers-overcoming barriers of communication-role of technology and tools for effective time management-role of group cohesivenessconflict resolving and stress-case studiesUNIT IV 6 Career plateauing.L.1995. 4. 3. New Delhi..BahtiaR. Wheeler Publishing..MBN H662 STRESS MANAGEMENT L 3 T 0 P 0 C 2 Objectives: To understand stress and techniques to manage the same-The students will be able to understand what is stress.1996. Total=30 Reference Books: 1. 2.”Total Career Management”.types of career plateauing-managing the plateau-crisis managementmeaning-issues-managing crisis-crisis management decision making UNIT V 5 Creativity-process of creativity-Barriers –developing creativity-Brain strategy-Humour at work-team spirit-reducing conflict with humour-self development-principles of self Development-ways to develop positive mental attitudes –meditation for peace –yoga for life-problems-when to council-counselling and stress management-problem solving and decision. New Delhi.1996.”The Executive Track: An action plan for Self development”.K. the ill effects of stress. types of counselling.Clark.”Human Values for Managers. Mc Graw Hill/ Henley Management Series.

Theories and models of Intelligence. Nature and Scope. synapse and neurotransmitters. needs. Application of hemispheric knowledge to diagnostic purposes. Memory and forgetting. Measurement of memory (Recall. Es. Social motivation: Achievmentm power . Application of Mnermonic devices etc. Language and thought and acquisition of language. Clinical and case study method. Reliability and validity. Survey method. Transfer of training. Theores of forgetting (Decay and Interference theories and Repressive forgetting). Creative thinking and its applications. Biological . Learing and motivation. UNIT II 7 Structure of neuron. Life span development tasks. Sutdy of personality(Trait. Perceptual readiness and constancy. to improving memory. Perception of form. Modeling and observational learning. social and cultural factors in perception.Short term and memory . Preceptual process. Nature and development of thinking. Endocrine system and hormonal control of behaviour. drives and motives. Individual Differences: Heredity and environment. Mental retardation. affiliation motives and influence of early experiences.for certain jobs like that of driving. depth and time. Physiological basis of emotion. Concept of formation. Application of knowledge of perception to skill development (e. Concepts and Definition of personality. Hemispheric spectalisation. Methods in Psychology. Branches of psychology. Characteristics of psychological studies.Concepts of multiple. Maslow’s motivational hierarchy). emotional and artificial intelligence and their application. Application of the above to the improvement of academic performanve in education. nature and scope of psychology and various branches of psychology.g. cognitive physiological theory). Problem solving. Application of psychology to society and social problems. type and eclectic approaches) Development of personality (Freud. Perceputal organization. Definition and concept of instinct. Correlation. airline pilots etc. observation .Theories of emotion (James-Lange and cannon-Brand theories. UNIT IV 6 Definition and concept. Recognition. methods in psychology.MBN H664 HUMAN PSYSHOLOGY L 2 T P 2 0 C 2 Objectives: This course will help the students to understand human psychology. Physiological basis of memory. Application in test constrction. nerve impulses. Central and peripheral nervous system-structure and neural control of behaviour. Measurement of intelligence and aptitude. Application of the method. Measures of central tendency and dispersion.) UNIT III 6 Classical conditioning and operant conditioning. Theories of motivation aned their application (drive reduction theory. UNIT I 7 Introduction to psychology . Sensitive or critical periods of development in human life cycle and its application.Relearning). Levels of measurement. Exceptional intelligence. Erikson. Quantitive Analysis:Concept and definition of psychology . Role of motivation. colour. Experiomental method.

Lindgren. Education(Programmed through group cohesiveness and leadership). Measurement of Attidutes(Thurstone. stereotypes and prejudice. meditation and relaxation therapies). Total=30 Reference Books 1. 3. Factors affecting adjustment (frustration and confliec). 2. pencilpaper tests).Measurement of Personality (Projective tests. Person perception. personal space concept. Socio-cultural factors and behaviour. pollution reduction) Information technology (Application to commercial. recruitment and training ). implicit personality theory and integrating impressions. Likert attitude scale and Bogardus Social Distance scale ).Application of stress management techniques. Baron and Byrne Tate McGraw Hill Introduction to Social Psychology.Health and mental health (Yoga. Application of personality profiles in fitting a person to a job. UNIT V 5 Concept and definition. Application of person perception to impression management.Sources of stress and reactions to stress. Kuppusamy. Coping with stress. . Asia Publishing House Social Psychology. Environment (man-nature interation. Introduction to Psychology.and socio-cultural determinants). Strategies for reducing prejudice and changing attitude. educational and health areas). Development of attitudes. Industry (Assessment centre approach in selection.

.Behavioral Event Interview – Competency Application. It helps to identify the features of competency methods.Features Of Competency Methods. A Hand Book Of Competency Mapping – Seema Sanghi –Response Books. Competency Mapping Procedures And Steps UNIT II 7 Business Strategies – Performance Criteria.Tools For Data Collection.Criteria Sampling. UNIT I 7 Meaning. 3. Competency Based HRM – Ganesh Sharmon – Tata Mcgraw-Hill.Role Of Competency – Identification Of Role Competency Competency Data Recording And Analyzing The Data UNIT V 5 Content Analysis Of Verbal Expression – Validating The Competency Models – Categories Of Competencies – Differentiating The Competencies – Functional Or Technical Competencies – Leadership And Managerial Competency Total=30 Books: 1. The student will understand the procedures and steps involved in competency mapping and also to understand the developing competency models and using competency profiles in HR decisions. approaches of competency mapping.MBN H666 COMPETENCY MAPPING L 2 T 0 P 0 C 2 OBJECTIVES: The student will be able to understand the definition and the concept of competency and competency mapping. 2010 2. 2004.Shortcut Methods.Competency Mapping For Future Jobs.Validating The Competency Models.Surveys – Job Task Analysis. UNIT III 6 Approaches to Competency Mapping – Using Competency Profiles In HR DecisionsDifference Between Skill And Competency – Components Of Competency.Competency Assessment – Purpose Of Competency Mapping Methods Of Data Collection For Mapping UNIT IV 6 Critical Incident Techniques – Expert Panels. Competency at Work – Lyle M Spencer – Signe M Spencer – John Wiley And Sons Inc. Definitions and Concept of Competency and Competency MappingCompetency Methods In Human Resource Management.

1948 – Payment of Wages Act. The student will be able to understand the different theories. Merits & Demerits – Performance Appraisal – Strategic Perspective on Benefits – Factors. This course will help the students to understand the new trends in compensation management and recent changes in the compensation management.MBN H668 COMPENSATION MANAGEMENT L 2 T 0 P 0 C 2 Objectives This course will help the student to get exposure on Compensation Management. 2007 .Singh. UNIT I 7 Compensation – Concept.D. 1976 – Managerial Remuneration – Tax Planning – Salary Structuring – Recent trends in Taxation – Case Studies. UNIT III 6 Salary Progression – Methods of Payment – Competency based compensation – Incentive scheme Types. Excel Books. schemes relating to the compensation management. 2006 2. Classification – Case Studies UNIT IV 6 Minimum Wages Act. Package & Problem – Recent Changes in Compensation Strategy – Case Studies Total=30 References: 1. Compensation & Reward Management.Compensation. dimensions & system – Rewards – Concept – Non Financial Compensation System – Economic Theory – Behavioural Theory – New trends in Compensation Management – Case Studies. 1936 – Equal Remuneration Act. legislations. Tata McGraw Hill. UNIT V 5 Voluntary Retirement Scheme – International Compensation – Objectives. Milkovich & Newman. B. UNIT II 7 Compensation Strategy at Macro Level – Wage Policy – Wage Determination – Pay Fixation – Collective Bargaining – Pay Commission – Compensation Strategy at Micro Level – Job Evaluation – Methods & System – Case Studies.

Mac Millan 2Strategic Human Resource Management.Prasad. Oxford 3.MBN H670 STRATEGIC HRM L 3 T 0 P 0 C 2 Objective This course will help the student to get exposure on Strategic Human Resource Management. UNIT III 6 Performance Management – Performance Appraisal System – Reward & Performance Management – Motivation – Job Redesign – Job Enlargement – Wage Structuring – Wages & Salary policies – Legal frame work – Wage differentials – Job Evaluation – Incentive Payment system – Payment by result – Case Studies. UNIT IV 6 Training Methodologies – Management Development – Career Development – Succession Planning – Welfare & Health – Industrial Relations – Concept. Scope & Objectives – Changing Values & impact UNIT V 5 Trade Unionism – Employee participation in management – Collective Bargaining – Grievance Procedure – Case Studies. Understand the different strategies relating to human resource management. K.Human Resource Outsourcing – Planning Retirement – Human Resource Management in Indian Context & International Context – Ethics in India – Work & Business Ethics – Corporate Social Responsibility – Corporate Governance – Case Studies Total=30 References Books 1Strategic Human Resource Management. Thomson Learning . UNIT I 7 Human Resource functions in India – Emergence of Human Resource Management – Distinctive features of human resource management – Strategic Human Resource Management – Aligning human resource to corporate strategy – Human Resource Management in practice – Case Studies UNIT II 7 Organization Socialization process – Mentoring – Organizational Culture – Organizational Change – Human Resource Planning – Employee Resourcing – Recruitment & Selection process Placement – Case Studies. Tanuja Agarwal.Strategic Human Resource Management.

MBN H672 LEADERSHIP L 2 T 0 P 0 C 2 Objectives The student will be able to understand the meaning.P. Richard L.Biztantra. Himalaya Publishing House . role of women entrepreneurs and leaders for the academic development of the country.2007 4. principles of leadership.New Delhi ..Anbhrew J Dusin . definition and concept of leadership. Understanding Behaviors for effective Leadership Jon.Chandra Mohan. Total=30 Reference Books 1.2009 2. women leadership concept and significance of women leadership UNIT V 5 women employee and Manager. Leadership styles of Indian managers. leadership influence tactics. definitions and concepts leadership. importance of leadership. Leadership and Management.2007 . Ethics-Ethical theories . Research findings and Prachce . meaning and definition of power. New Delhi .Ltd. leadership doing Right things –Leading across culture.2008 3. It helps to influence the people to work effectively in an organization and to understand the importance leadership and styles of leadership to develop the team works and motivate individuals as well as group members.principles of ethical leadership-leadership in action UNIT III 6 Leadership and values.MC Graw Hill Companies . qualities of leader. UNIT IV 6 Power and Influence. Leadership. scope and insignificance of leadership. A. UNIT I 7 Meaning.Howell .PHI Learning Prt. difference between leader and manager difference between leadership and Manager UNIT II 7 Theories of leadership-Types of leader leadership styles.Hughes .

Reference Books 1.MBN H674 Objectives TEAM MANAGEMENT L 2 T 0 P 0 C 2 The student will be able to understand its meaning. Morale and decision making skills for effective team management UNIT IV 6 Job satisfaction of team members – factors influencing to motivate team members UNIT V Some Management insights for improving organization effectiveness. significance of team management UNIT II 7 Communication in groups and Teams -Team communication performance strategies. Bonnie T Yarbrouch . Himalaya Publishing House.2008 2. It helps to study be behavior of team members and to manage team effectively. High Performance Leadership.Rathan Reddy.Cengage Learning. R. team Management.reasons for conflict.K.New Delhi . Leading groups & Team.2008 4. definitions.Excell Books. Group Rynamis and Team Building. concept of team –team work. UNIT III 6 Management of Teams – Strategies for managing Team conflict . definitions and the concept of team management and its importance.Sabu .2009 3. JAICO Publishing House . objectives. Team Development & leadership B. G. Mumbai – 2010 5 Total=30 .New Delhi .Role of team. UNIT I 7 Meaning.different types of conflict .Vijaya Raghavan. Team works and Team Building Motivation and problem solving skills for effective decision making.

Anchoring-reframing-meta model-use and perspective of NLP-Quick view of NLP. State of Mind -Thinking style Meta-programs Presuppositions. Brain gymnastics. Mo Shapiro (2009). NLP-Neuro-Linguistic Programming: An initial introduction to the wide field of NLP. the effect of Music and Self-Hypnosis UNIT II 7 Communication Intrapersonal. . UNIT I 7 . Total 30 References: 1. NLP –Pre suppositions of NLP-models. interpersonal. stress and emotion concepts more effectively. Hodder & Stoughton Publishers 2. Druk and Bindung Publishers. To equip students to understand verbal and nonverbal communication and make them to familiar with various learning tools. methods and techniques of NLP-Rapportcalibration-pacing and lead.MBN H676 NEURO LINGUISTIC PROGRAMMING L 2 T 0 P 0 C 2 Objectives: To enable students to understand the process of Neuro linguistic programming. Stress Management -Review of assignments. verbal and nonverbal communicationLanguages -Eye Accessing --Rapport –fames –Metaphors -Psychology of persuasion. Sandra Janicki (2010).Perceptual Position -Time line and its applications -Modeling and perceptual positioning exercise UNIT IV 5 Creativity and Strategies -Disney model creativity strategy -Introduction to Milton model and Meta model in communication and interpersonal relationshipsUNIT V 5 Power of Mind Colour Psychology. Neuro Linguistic Programming. UNIT III 6 Applications of NLP -Neurological levels .

OPERATIONS .

MBN O683 PROJECT MANAGEMENT L 2 T 0 P 0 C 2 UNIT – I 6 Project Management concept-Attributes as a project-Project life cycle-The Project Management process. Wiley India.Benefits of Project Management. .Identification-Project selection-preparing a request for proposal-Soliciting proposals-Proposed solutionsProposal Marketing-Bid/No-Bid Decision-Developing Winning Proposal-Proposal preparation-Proposal contents-Pricing Consideration-Proposal Submission and Followup-Customer evaluation as proposals-Types of contracts-Contract provisions-Case study UNIT – II 6 Planning-Project Objective-Work Break-down structure-Responsibility Matrix-Defining activities-Developing the network plan-Planning for Information system developmentProject Management softwares-Scheduling-activity duration estimates-project start and finish times-Schedule calculation-Scheduling for information systems development-Case study UNIT – III 6 Schedule control-Project control process-Effects of actual schedule performanceIncorporating project changes into schedule-Updating the project schedule-Approaches to schedule control-Schedule control for information system development – Resource consideration-Constrained Planning-Planned resources utilization – Resources levelingLimited scheduling-Project Management software – Cost Planning and PerformanceProject cost Estimates-Project Budgeting-Determining actual cost-Determining the value of work performed-Cost performance analysis-Cost forecasting-Cost control-Managing Cash Flow-Case study (6) UNIT – IV 6 Managing Risks-Risks identification-Risks Assessments-Risks recharge planning-Risks Monitoring-Feasibility-Technical Feasibility-Marketing Feasibility-Socio-Economic Feasibility-Managerial Feasibility and Function Feasibility..Mantel JR.Needs. Jack R. Edition 2006.Ethical Behaviour conflict on project-problem solving-Time Management-Project Communication and Personal Communication-Effective listening-Meetings-Presentation-Report-Project documentation and Controlling changes-Types of project organization-Functional type of organizationMatrix organization-Case study.Meredith.Case study UNIT – V 6 Project Manager-Responsibilities of the Project Manager-Skills at the Project ManagerDeveloping the skill needed to be a Project Manager-Delegation-Managing Change – Project Team-Project Team development and Effectiveness. Total = 30 Reference Books: 1.Samuel J. Project Management.

Project Management. Jack Gido and James P Clements. Bhanesh M.. .C. Project Management. (Edition 2009) Cenage Learning India pvt Ltd. Thomas SouthWestern. Edition 2008. Vikash Publishing House Pvt Ltd.Clemats and Jack GIGO.Patel. New Delhi. 6. PHI New Delhi. 4. Effective Project Management. 5. Santakki. Larry Richman-Project Management step by step. Edition 2008.V. Edition 2006. Project Management. Himalaya Publishing House. 3.James P. Edition 2007..2.

PRODUCTION PLANNING AND CONTROL. 1975.Measuring capacity.Types of layout.for Process Industries (PP-PI).Load. McGraw-Hill.Capacity management.Facilities location. 2ND EDITION PHI . John F Muth.Optimized production (6) UNIT – IV 6 Technology-Quality characteristics. Prentice Hall Inc. Moving average models UNIT –II 6 Capacity. Joseph. New way of life in Production Inventory Management. Flow pattern.Inputs-Output control-Forward and backward scheduling. New Jersey. New York. Total = 30 Reference Books: 1: Holt.Planned Load.Auto correlation. 2: Orlicky.Modular design concept-Basic steps in forecasting. Auto regressive models (AR).Quality improvement.Capacity planning. Charles C.Management of Quality UNIT – V 6 Master Production.Production-Planning for repetitive manufacturing.MBNO 685 PRODUCTION PLANNING AND CONTROL L T P C 2 0 0 2 OBJECTIVE: To enable the students to understand the principles. Material Requirement planning.MUKHOPADHYAY.Capacity control.Scheduling (MPS) – Gantt chart.K. 3.Single machine sequencing.Moving averages.Techniques for sequencing.Jenkins method. practices and applications in production planning and controlUNIT – I 6 Principles.Capacity requirement planning (CPP) .CRP output.Trend and seasonality method. Benefits and Drawbacks of CRPUNIT – III 6 Types of Manufacturing Scheduling. Franco Modgiliani.Exponential smoothing. Planning Production Inventories and Workforce.Single facility layout problem-.Box.Inputs to CPP-.Facilities layout in manufacturing.Simple average methods. 1998.Quality Assurance-Quality and Reliability.G.Unplanned load. Text and cases by S. and Herbert A.Simon.

P. Legal aspects of buying spare parts management. New Delhi. 3. Just-in-time manufacturing. materials handling 6 UNIT – III 6 Vendor rating. material management Total= 30 Reference books 1. A. 5. 2001. 2001. value analysis in material management. 6. P. New Delhi. Datta. J. UNIT –V 6 Cost-effectiveness & performance management. Chapman. material requirement planning.R.K. Sundaresan. Mumbai. Prentice – Hall of India Private Limited. Gopalakrishnan & M. New Delhi. Material Management an Integrated Approach.MBN O687 MATERIALS MANAGEMENT L 2 T 0 P 0 C 2 OBJECTIVES To understand the working of a materials management department. New Delhi. UNIT – I 6 Objectives of materials management. Product & Processes. 4. codification & standardization. organization of material function. purchasing cycle. Materials Management Procedures. 2. . A. Purchasing and Materials Management. Tata McGraw Hill Publishing Company Limited. Prentice Hall of India Private Limited. P. Prentice. 2001. Information system. Banergi.. Aspects of Stores management. Forecasting. materials. stores management. Text and Cases.Hall of India Private Limited. contract management. Gopalakrishnan. Maintenance and Spare Parts Management. 2001. UNIT – IV 6 Capacity management. Material quality. Incoming. Materials Management. Warehousing management and material requirement planning. Jaico Publishing house. Datta. TQM.K. Gopalakrishnan & A. UNIT – II Warehousing management. 2001. 2001. Introduction to Materials Management. Planning. Tony Arnold & Stephen N. Inventory Control and Logistics.K. material management. Pearson Education Inc.

Philippe –Pierre Dornier. Modes of Transportation. New York. Supply Chain Management for Global Competitiveness. performance Metrics in Supply Chain. Vikas Thomson Learning.Shapiro. E-Procurement. 2001. 2001. Distribution Network Planning.S. Containerization. Thomson South-Western College Publishing.Closs. (6) Total = 30 Reference Books David Taylor and David Brunt. Logistical Management. SRM and Strategic SourcingVarious Distribution Models. B. practices and application in Logistics and supply Chain Management. John Wiley & Sons Inc. Jaico Publishing House. Thomson Learning. Inventory Models. Export-Import procedures in detail. GPS. 2000.Bowersox & David J. Design Options for a Transportation network-Pervasiveness of Information Technology in Supply Chain Management – ERP. Aggregate Planning Strategies. Delhi 2000. (6) UNIT V 6 Risk management in Global Logistics. risk management. Tata Mc Graw Hill Editions. Mc Graw Hill Companies Inc. Mumbai 2001. Supply Chain Strategies. Manufacturing Operations and supply Chain Management. Significance of Forecasting. Drivers of Supply Chain. David Simchi – Levi & Philip Kaminsk. Jermy F. Just in time. purchasing and Supply Chain Management. Warehouses as Integrators in Supply Chain. Monezka / Trend/ Handfield..Sahay. Examples of Supply Chains and integrated view of Supply chainsUNIT II 6 Managing Supply & Demand. . New Delhi. CRM-The Frame work and four driving forces of Globalization. Designing and managing the supply Chain. David Hutchins. UNIT III 6 Safety Inventory. procurement & Outsourcing Strategies. Modeling and Supply Chain. Frame work for strategic alliances – UNIT IV 6 3 PL / 4 PL. Donald J. Macmillan India Ltd. Syllabus: UNIT I 6 Importance and Scope of Supply chain. RFID.2000. Global Operations & Logistics.MBNO 689 LOGISTICS AND SUPPLY CHAIN L MANAGEMENT FOR OPERATIONS 2 T 0 P 0 C 2 Objectives: To enable the students to understand the principles. 2002. 2000.

Martin Christopher. Logistics and Supply Chain Management. 2000. . Financial Times Management.

Technological Environmental changes UNIT – II 6 Managing Research Function – Research & Development – Product life cycle – multistage decisions – R&D projects UNIT – III 6 Creative process. Himalaya Publishing House.project proposal process – project planning tools – network models controlling cost &schedule. S. V Moorthy. influence of environmental trends on R & D-Designing & engineering – Simultaneous engineering – Product Liability and Safety UNIT – IV 6 Product life characteristics curve – infant mortality – Human factors in engineering – value engineering-Flexible manufacturing systems . .MBN O652 TECHNOLOGY MANAGEMENT L 3 T 0 P 0 C 2 UNIT – I 6 Meaning of technology – Technology versus Technique – Technology Development – Technology Transfer . Total = 30 Reference Book Technology management – C.Technology lifecycle .Synchronized manufacturing – UNIT – V 6 Factors of the future .Facilities engineeringProject definition . First edition 2006.Just in Time – Quality control techniques .

New York 1996.overview of India’s status-Business Strategy and global competitiveness UNIT – V 6 Generic manufacturing strategies for the information age – Developing strategic thinking in manufacturing – Issues in strategic planning for world class manufacturing – Implementing the world class manufacturing plan – Need for performance measurement – Human resource dimensions in world class manufacturing – Manufacturing strategy Futile search for an elusive link – The manufacturing strategic intent classification. America’s best: Industry Week’s guide to world class manufacturing plants.the need and how to achieve the same– The philosophy of world class manufacturing – The practices of world class manufacturing – Quality in world class manufacturing-Overview of systems and tools – Information management tools – Material processing and handling tools – An assessment manufacturing systems and tools UNIT – IV 6 Competitiveness of Indian Manufacturing – Manufacturing performance and planned strategies of Indian manufacturing firms – Manufacturing objectives and strategy – Manufacturing management practices – IT infrastructure and practices – The manufacturing strategic Intent framework – Manufacturing Applications – Manufacturing strategy. 3. The competitive Advantage of Nations. World class status and IT use. KBC Saxena and Ashish Kumar. 2007 – McMillan India ltd.Sahay. 2. UNIT –I 6 The emergence of Information age – Business Challenges of the information age – Operating Environment of Information age business – Globalization and international business – India’s global competitiveness UNIT – II 6 Manufacturing Excellence – World class manufacturing and Information age competition – Manufacturing Challenges of the Information age – Time based knowledge – Managing Knowledge – Problems in the manufacturing Industry-Manufacturing excellence and competitiveness UNIT – III 6 World class manufacturing. World Class Manufacturing – A Strategic Perspective – B .World Class Manufacturing K.C . Kinni. John Wiley. New York 1990.Shridhara Bhat . T.. Porter M. practices and applications in WorldClass Manufacturing.E .B. Reprinted 2006. Total=30 References Books 1. Free Press.MBN O654 WORLD CLASS MANUFACTURING L 3 T 0 P 0 C 2 OBJECTIVE: To enable the students to understand the principles.2000. I edition.

disadvantages. . 2007 2.Total Productive Management –Contract maintenance – Breakdown history and other maintenance records UNIT – IV 6 Technical and financial factors for replacement – Methods of replacement analysissalvaging spare parts procurement UNIT – V 6 warehousing and logistics management. Prentice Hall of India.MBN O656 MAINTENANCE MANAGEMENT L 2 T 0 P 0 C 2 Objectives: To enable the students to understand the principles. Importance of Maintenance. Maintenance and spares Parts management – P Gopalakrishnan & A K Banerji. Dhanpat Rai & Sons.O P Khanna.Roles and responsibilities of maintenance professionalsUNIT – II 6 Safety management. lubrication. Industrial Engineering and Management.2008 Handbook of Quality Management – J M Juran. calibration and maintenance quality. practices and applications in Maintenance Management. (6) Total = 30 References: 1.maintenance as a perspective of asset management. UNIT – III 6 Typical causes of BDM. UNIT – I 6 Objectives. Emerging trends in maintenance management – Global scenario-Indian experience – need for maintenance training – Managing obsolescence.Productivity and maintenance. Scheduled maintenance – preventive maintenance – predictive maintenance – planned maintenance – corrective maintenance routine maintenance – inspection.

ISBN-10: 0324135564 -. 552 pages . UNIT – I 6 Services & Society-Nature of services & service Encounters .ISBN-13: 9780324135565 3.Queuing and simulation . Madeleine Pullman (Author) South-Western College Pub.work measurement in services .Human Resource Management in services . 3rd Ed. 2001. Metters (Author). Paperback. Kathryn H. Fitzsimmons.service inventory system. Strategy.. and Mona J. Service Management: Operations. UNIT – V 6 Forecasting demand for service . James A.Robert Johnston. and Information Technology. Fitzsimmons. 1st edition 2002 -.. Graham Clark. Total=30 Reference Books: 1.locating facilities and designing their layout. each student should have a good appreciation of the Theoretical and Practical aspects of service management.MBN O658 SERVICE MANAGEMENT L 2 T 0 P 0 C 2 Objectives: Upon completion of this course.Project Management Linear and Goal applications for service .3rd Edition .Service Design & Systems Delivery .ISBN13: 9781405847322 .vehicle routing and scheduling .Customers as the focus of service Management UNIT – II 6 Service Management in the international Arena -Service Strategy and Competitiveness. Successful Service Operations Management with CD-ROM [Hardcover] Richard D. King-Metters (Author).Service Quality and continuous improvement .ISBN10: 1405847328 2. 2008. UNIT – IV 6 Managing Demand and supply in services . UNIT – III 6 Technology & its Impact .Tools and techniques of total quality management Service productivity and measurement of performance. Service Operations Management. Irwin/McGraw-Hill. .

. financial justification of PDM. product design process. new product development. digital mock-up.market entry decision.change management for PLM UNIT – II 6 Product Data Management (PDM) -. Product design areas. integrating various aspects of technology.Need for PLM -. methods of technology forecasting such as relevance trees. methods and tools in the innovation process according to the situation Virtual product development tools for components. launching and tracking new product program -. uses in manufacture alternative Integration of technological product innovation and product development in business processes within enterprises. UNIT – IV 6 Technology -. building decision support system -.Industrial strategies. new product financial control.components of PLM -. UNIT – I 6 Introduction to PLM -.PDM systems and importance. model analysis. selection and Implementation -. PLM Strategies -. barriers to PDM implementation Product Design -. its identification.MBN O660 PRODUCT LIFE MANAGEMENT L 2 T 0 P 0 C 2 Objectives: Upon completion of this course. model building. morphological methods and mission flow diagram.Concept of redesign of product.PLM visioning.Estimating market opportunities for new product. strategy elements.Modeling and simulation in product design UNIT – III 6 New Product Development Structuring new product development.different views of PLM -.Forecasting Future mapping. recycling.opportunities and benefits of PLM -. and manufacturing plants: 3D CAD systems. machines.phases of PLM -. implementing new product development -.PLM feasibility study -. invocating rates of technological change. reason for implementing a PDM system. each student should have a good appreciation of the Theoretical and Practical aspects of product Life management. methods and tools in the innovation process according to the situation. organization and decomposition in product design. human factors in product design -. methodical evolution in product design.Engineering design. concurrent engineering -design central development model -.Strategies for recovery at end of life. production (process) planning. combining forecast of different technologies. and product data technology.

Product Lifecycle Management: Paradigm for 21st Century Product Realisation. product description data. Fabio Giudice. Springer-Verlag. status of items Total = 30 Reference Books: 1. . from the idea to waste disposal Product structures: Variant management.UNIT – V 6 Product conception process: Business processes. Michael Grieves. 2. product configuration. Stark. Product Design for the environment-A life cycle approach. product Life Cycle Management Springer. 2008. Taylor & Francis 2006. John. 2009. data-process relationship. 4.Dreamtech. Tata McGraw Hill. Product Lifecycle Management. Data models. Saaksvuori Antti / Immonen Anselmie. 3. 2004. material master data. Life cycles of individual items. Guido La Rosa.

Examples from Developed Countries .Training & Development .Towards Multi-Brand Auto Retail .BMW .Case Study in Promotion Management . UNIT – I 6 Analysis of Auto Business Environment . James M. Total= 30 Reference Books 1. Automotive Industry: Technical Challenges.Toyota Market Plan for Innova .Case Study in Channel Management . .Introduction to Automotive Technology .Advertising & Sales Promotion in Auto Markets .Parts & Service .Lessons in Product Development UNIT – III 6 Definition of “Channel” in Auto Marketing .Audi UNIT – II 6 Global Market Development Strategies . The Automobile Revolution -.The Impact of an Industry-Authors: Jean-Pierre Bardou. Design Issues and Global Economic Crisis.Merc’s Global Partner Management Model .Role of Brand Ambassadors in Promotions .Lessons in Brand Power .PLC Strategies for Auto Products . 2.Partner Management Models in Auto Industry .Hyundai .Audi’s e CRM Model.Product Development.Sustainable Market Development in Auto segmentThe way forward . Jean-Jacques Chanoran. Market Development & Diversification Strategies in Auto-Markets .Customer Relationship Management .Case Studies in Product Management .Partners for Life .Developing a Marketing Plan for Auto Products .Tata Nano’s ad – campaign UNIT – V 6 Supplier Relationship Management . Laux Publisher: The University of North Carolina Press Chapel Hill.. Author: Stuart K Drammond and Gordon A Maxwell Publisher: Nova Science Publication Inc.Ashok Leyland . each students should have a good appreciation of the Theoretical and Practical aspects of various issues involved in Auto Industry.Branding Auto Products & Managing Auto Brands .New Product Development Strategies for Auto Products .A dying Brand? .Hyundai and SRK .Sales Management .Significance of Public Relations in Auto Marketing .Automotive Laws & Ethics .Case Study in Market Planning & Market Development.Dealership Sales Operations Automotive After-Marketing UNIT – IV 6 The competitive Edge for Auto Brands .Maruti 800 .The Supplier Relationship Management Champion .MBN O662 AUTO INDUSTRY L 2 T 0 P 0 C 2 Objectives: Upon completion of this course.Case Study in Relationship Management . Patrick Fridenson.

Frej. Friedman.Developers and The Team UNIT – II Inception of the Idea and the Design . Gayle Berens. Urban Land Institute. 2.Taxation and Legal Liability Issues. 6 Total = 30 Reference Books: 1. ISBN: 0874208947 3. 5th Edition (September 1. ISBN: 0874208254. . ISBN: 0764112643. Harris.Operations and Management UNIT – V Pre-Construction Services -. 3rd Edition (January 17.Leasing and Tenant Improvement -. 2000).Retail and Office Development 6 6 UNIT – IV 6 Debt Financing and Equity Investment . Peiser. Mike E. Miles. Jack P. Barron's Educational Series. Richard B. Professional Real Estate Development. UNIT – I 6 Introduction to the Course -. Urban Land Institute. 2000).Market Research and Feasibility UNIT – III Land Development and Housing -. Jack C. Dictionary of Real Estate Terms. each student should have a stronger appreciation of the Dynamics of Real Estate development and management. Weiss. Real Estate Development: Principles and Process.Introduction to Real Estate Development -.MBN O664 REAL ESTATE MANAGEMENT L 2 T 0 P 0 C 2 Objectives: Upon completion of this course. J. Marc A. 2nd Edition (January 2003). Anne B. Bruce Lindeman.

need and scope – Guidelines – Issues – Best practices Competitiveness – Evaluation – achieving business transformation -. . Outsourcing and insourcing in an International context – Marc J.MBNO 666 BUSINESS OUTSOURCING L 2 T 0 P 0 C 2 Objectives: Upon completion of this course. UNIT – II Call centres – Evolution. . 6 UNIT – III 6 Business Process Outsourcing – Service scope. each student should have a stronger appreciation of the Various issues concerned with business outsourcing. Schniederjans et al – 2008 edition – Prentice Hall of India. UNIT – I 6 Outsourcing – Definition. Ltd. Sople – Eastern Economy Edition – 2009 Edition – PHI Learning Pvt. UNIT – V 6 Service supplier selection – service level agreement – Transition from BPO to KPO up the value chain – The road ahead for business outsourcing – Pre-requisites and precautions – Service quality issues in business outsourcing Total = 30 Reference Books: Business Process Outsourcing – A supply chain of expertises – Vinod V. Technology and Success factors. New Delhi.Business Model. benefits – Indian Scenario – Framework for execution – Managing transition UNIT – IV 6 Business Processes – Types – Strategy and Process of outsourcing – Challenges -Classification of BPO outfits – Models – Governance – Legal issues – Regulatory issues.

SYSTEMS .

Design Engineering. Web applications and Software Project Management UNIT I 6 PROCESS MODELS Introduction to Software Engineering – Changing nature of software – software Myths – Generic view of process – Capability Maturity Model Integration – Process Patterns and Assessment – Process Models – Process Technology – Waterfall Model – Incremental Model – Evolutionary Models – Specialized Process Models – Unified Process – Agile Process – Agile Process Models UNIT II 6 SYSTEM ENGINEERING Software Engineering Practice – Communication Practices – Planning Practices – Modeling Practices – Construction Practice – Deployment – System Engineering – Modeling – Simulation – Business Process Engineering – Product Engineering – System Modeling – Requirement Engineering Tasks – Initiating the Requirements Engineering Process – Eliciting Requirements – Developing Use-Cases – Building the Analysis Model – Negotiating Requirements – Validating Requirements UNIT III 6 DESIGN & TESTING STRATEGIES Design Engineering – Design Process and Design Quality – Design Concepts – Design Model – Pattern-Based Software Design – Testing Strategies – A Strategic Approach to Software Testing – Strategic Issues – Test Strategies for Object Oriented Software – Validation Testing – System Testing – The Art of Debugging UNIT IV 6 WEB ENGINEERING APPLICATION Web Engineering – Web App Engineering Layers – Web Engineering Process – Web Engineering Best Practices – Design for Web Apps – Design Issues for Web Engineering – Web E Design Pyramid – Interface Design – Aesthetic Design – Content Design – Architecture Design – Navigation Design – Component Level Design – Hypermedia Design Patterns – OOHDM – Design Metrics for Web Apps .MBN S675 SOFTWARE ENGINEERING AND PROJECT MANAGEMENT L T P C 2 0 0 2 OBJECTIVES: To learn about Software Engineering Practice. Process Models.

B3. Richard H. B1 – Rohit Khurana . B2. 1996 7. B4. Wiley Student Edition.UNIT V PROJECT MANAGEMENT & REENGINEERING 6 Project Management – Management Spectrum – The People – The Product – The Process – The Project – W5HH Principle – Critical Practices – Component Based Development – CBSE Process – Domain Engineering – Component Based Development – Classifying and Retrieving Components – Economics of CBSE – Reengineering – Business Process Reengineering – Software Reengineering – Reverse Engineering – Restructuring – Forward Engineering – The Economics of Reengineering Total = 30 Reference Books: 1. B8 Capers Jones. Software Engineering Fundamentals. Hudson. . B6. Fourth edition. Fundamentals of Software Engineering. 2nd Edition. McGraw – Hill. Software Engineering: A Practitioner’s Approach. Software Engineering Project Management. Pearson Education. Kathy Schwalbe. Mehdi Jazayeri. Ltd. Software Engineering : Principles & Practices . 2003 4. Seventh Edition. 2007. Information Technology Project Management. 2. First edition. 2008 6. B9 Frederick Brooks. PHI Learning Pvt. Dino Mandrioli. 2010 5. Software Engineering Best Practices. Thayer and Edward Yourdon. Carlo Ghezzi. Software Engineering. Vikas Publishing House Pvt Ltd. B7.Sommerville. Second Edition. 1995 . The Mythical Man-Month: Essays on Software Engineering. Oxford University Press. 2009 9. McGraw-Hill co. . Sixth Edition 3. Pressman.Roger S. Cenegage Leraing India Pvt ltd. B5. Ali Behforooz and Frederick J. 2000 8. Addison-Wesley publisher.

Systems that solve Business problems-Required skills of the Systems AnalystAnalyst’s Role in strategic planning UNIT II 6 Object Oriented development & the unified process Systems Development life cycle-Methodologies.MBN S677 OBJECT DESIGN ORIENTED ANALYSIS & L 2 T 0 P 0 C 2 Objectives: To enable the students to define and understand the need for object-oriented philosophy. the impact of an object orientation on testing and how to develop test cases and plans. System Interfaces. UNIT I 6 System Development and the Unified Process .Design System User-Interface.System Analyst as a Business problem solver. Models.Designing the user-Interface Layer Identifying & classifying Inputs & outputsunderstanding the user Interface. UNIT IV 8 Design Discipline Design Activities & Environments-Elements of Design-Design Discipline ActivitiesNetwork Design-Databases and Data base Management Systems-Data base Design within the UP . Tools & Techniques-Unified process as a system Development Methodology-UP disciplines-overview of objectoriented Concepts-Tools to support system Development-case studies UNIT III 6 Modeling & the Requirements discipline Requirement discipline-System Requirements-Models & modeling-Use case and Domain classes-Events and use cases-Problem Domain classes-Class Diagram-use case Modeling and Detailed Requirements-System Process-System Sequence diagram-State chart Diagram-Integrating object-Oriented Models. Controls and Security . To be able to apply basic OO analysis and design skills through case study and apply the appropriate design patterns To define and understand testing strategies. unified approach and Software development process To understand the concepts.Guidelines for Designing user Interfaces-Documenting . methodologies and techniques of object oriented analysis & design and to master OO.

Kendall. 2010 7.Matha. Applying UML and patterns: an introduction to object-oriented analysis and design . Object-Oriented Analysis & Design”-Mike O’Docherty. Ltd. Ltd.Grady Booch. Gary Pollice. Jackson. 2007 9. McGraw-Hill/Irwin. Julie E. Prentice Hall. Systems analysis and design . 2006 . 2008 6. Wiley Pvt. Pearson Education India.Ltd.Kenneth E. Head first object-oriented analysis and design . Lonnie D. Bentley.. Satzinger.Craig Larman.Jeffrey L. 1998 8. Laxmi Publications. Pearson Education India. outputs-Designing Integrity Controls. Prentice Hall PTR. Object-Oriented Analysis & Design with the unifies Process”.. 1999 10. 2006 5. O'Reilly Media. Inc.. 2006 4. Testing & Deployment-Current Trends in System Development. PHI Learning Pvt.. Object Oriented Analysis And Design Using Uml: An Introduction To Unified Process And Design Patterns .Dialog Designs-Guidelines for Designing Windows and Browser forms-Guidelines for Designing Wed sites-Designing system Inputs. Object Oriented Analysis & Design With Application .Cengage learning – IInd edition. Applying Domain-Driven Design and Patterns . Security Controls – UNIT V 5 Implementation. Object-Oriented Analysis and Design Through Unified Modeling Language Gandharba Swain. Burd. Systems analysis & design methods . Whitten. Testing & Deployment disciplines Implementation-Testing-Configuration and change Management-Deployment-planning and Managing Implementation. May 2005 3. Total=30 Reference Books 1. David West.Brett McLaughlin. 2008 2. Kendall.Nilsson.

Procedures and Practices – Site Security – Protecting the Network – Firewalls – Securing the Web Service – Securing Network Transaction – Transaction Security UNIT IV 6 Cryptography – Algorithm – Public Key Algorithm – Authentication Protocols – Digital Signatures – Electronic Mail Security – Security Protocol for Web Commerce – Electronic Payment Systems – Online Payment Systems – Prepaid Electronic Payment Systems – Post Paid Electronic Systems – Requirements Metrics of a Payment SystemSearch Engines & Directory Services – Information Directories UNIT V 6 Internet Advertising – Emergence of the Internet as a Competitive Advertising Media – Models of Internet Advertising – Banner Advertisements – Sponsoring Content – Screensavers and Push Broadcasting – Corporate Web Site – Interstitials – Superstitials – Opt-in’s – Mobile Commerce – Benefits – Impediments – Mobile Commerce Framework – Agents in E-Commerce – Agent Technologies – Agent Standards and Protocols – Agent Applications. . UNIT 1 6 Introduction to Electronic Commerce – Benefits – Impact – Classification – Application of Electronic Commerce Technologies – Business Models – EDI – Conventional Trading Process – Building Block of EDI Systems – Layered Architecture – Value Added Networks – Benefits of EDI – Applications of EDI -Framework of Electronic Commerce UNIT II 6 Network Infrastructure – Local Area Networks – Ethernet – Wide Area Networks – Internet – TCP/IP Reference Model – Domain Name Systems – Internet Industry Structure -Information Distribution & Messaging – File Transfer Protocol Application – Electronic Mail – World Wide Web Server – HTTP – Web Server Implementations – Information Publishing Technology – Information Publishing UNIT III 6 Web Browsers – Hypertext Markup language – Common Gateway Interface – Multimedia Content – Other Multimedia objects – Virtual Reality Modeling Language -Securing the Business on Internet – Security Policy.business concepts and to implement these applications in business world.MBN S679 E-BUSINESS MANAGEMENT TECHNOLOGY & L 2 T 0 P 0 C 2 OBJECTIVE: To learn the E.

Brain Stanford Smith. application & technologies. 2006 Edition Ravi kalakota.Business Revolution. Paul T. Feng Li. 2007. Blackwell publishing ltd. second edition. First edition. 2004. E-Business 2. Dr. the Tata McGraw Hill Publishing Company limited.Total= 30 Reference Books B1: Bharat Bhaskar.Ribbers. Peter Cunningham. E-Business organizational and Technical foundations . Marcia Robinson. ADDSION . Electronic commerce: framework. Second Edition.A. Wiley –India. technologies and applications.Papazoglow and Pieter M.0. 2006. B2: Michael P.Kidd. New Delhi. E – Business Key issues.WESELY . Pearson Education. Dave Chaffey. What is E Business? . E. Springer Verlag Berlin Heidelberg 1999. Friedrich Froschl. 2009 . IOS press 2004. Pearson Education ltd. E Business & E commerce Management.

Fundamentals of Database Management Systems by Alexis Leon. Basic concepts in Database Administration Total = 30 Reference Books: T1.Database System Concepts. Sub Queries and Correlated Sub Queries. Michael V. Normalization. The Normalization process. . Johannes Gehrke. A logical view of Data. Composite Entities. SQL functions. Mcgraw-Hill. Mark Gillenson.Database Systems. Data miningProcess and Applications. Indexes. Database Architecture. Tata McGraw-Hill Education. UNIT IV 6 STRUCTURED QUERY LANGUAGE Structured Query Language-DDL.Database Management Systems. Peter Rob. Cengage Learning EMEA. UNIT V 6 TRANSACTION MANAGEMENT AND DATA WAREHOUSING Transaction Management and concurrency control. Raghu Ramakrishnan. Post. Cengage Learning EMEA. Relationship participation. The Evolution of Data Models. S. codd’s Relational Database Rules. Wiley Publications. UNIT III 7 ENTITY RELATIONSHIP MODEL Entity Relationship(ER) Model-Relationships. PL/SQL. Isrd Group. Relationship Degree. Mannino . Relationship within the Relational Database. Relational set operators. Data Redundancy Revisited.Database Systems: A Practical Approach to Design. Abraham Silberschatz. Integrity rules. Relationship strength. DCL. Concepts of Object oriented Data base Management Systems -Data Warehousing-OLAP. 4/E. Implementation and Management.The need for Normalization. Colin Ritchie.2007 .Introduction to Database Management Systems. McGraw-Hill. Tata McGraw Hill Publishers. Developing ER diagram. UNIT II 7 RELATIONAL DATABASE MANAGEMENT The Relational Database Model. the data dictionary and the system catalog. UNIT I 4 INTRODUCTION An overview to DBMS. 2006 R7. Patricia Ward. Mathews Leon. Fundamentals of Database Management Systems. Advanced SQL-Set operators.Database Application Development and Design. Improving the design. Database Principles and Design.Database Management Systems 3e with Cd. Implementation. 2008 R10. 2001 R5.DBMS Functions. McGraw-Hill/Irvin. Connolly. Henry F. DML. Degrees of Data Abstraction. Pearson Education India. Higher level normal forms. Reprint 2008 R2. 2010 R9. 2008 R6. Existence dependence. 2010 R1. Korth. Connectivity and cardinality.MBN S681 DATABASE MANAGEMENT SYSTEM L 2 T 0 P 0 C 2 EXPECTED LEARNING OUTCOME: The course is structured to make the students understand the concept of Database Management System and also to effectively apply the concept in designing Database for an organisation. George Dafoulas. Weak entities. Second Print.Database Management Systems. Carlos Coronel . Join operators. Sudarshan. Tata McGraw-Hill Education R8. 2005 R4. 2003 R3.

Post Writing Process-Technical editing-indexing .MBN S652 TECHNICAL WRITING & DOCUMENTATION L 2 T 0 P 0 C 2 Objectives Introducing the career option of managing Technical Writing to the MBA students. UNIT I 5 About Technical Writing Introduction to technical writing-skills of a Technical writer-Documentation Types UNIT II 6 Life Cycle Integrating DDLC with SDLC-planning the Project-Determining the audience-writingReviewing the Documents. Outlining the concepts and basic aspects of the various role requirements in this profession and the skills needed Provide an experience to the students by way of real time situations in the Technical writing career jobs demanding the skills needed and get them to appreciate the concepts. UNIT IV 8 Technical writer at work Becoming a Technical writer –Technical writing as a career-writing an impressiveresume-attending an interview-At work-Team culture. . Structure of the Document-Organizing information-structuring the information-parts of a Document – Structuring various documents.style and standards-Good Documents UNIT III 7 Quality Management Quality and usability of Documents-setting the standards and style-Guidelines. UNIT V 6 Tools of the Trade Language and Checklists-A Dozen Punctuation Rules-Rules of Effective writingFrequently Misused words-Checklists.

Scriptorium Publishing. Summertown.Total= 30 Reference Books 1. Gary Blake. Technical writing-B.2009.2004. Harper & Row. New Delhi.Nell Ann Pickett.Ltd. Pearsall Allyn and Bacon. McGraw-Hill. Alred. Technical English: vocabulary and grammar .Thomas Arthur Rickard. Technical writing –Sajitha Jayaprakash. Walter E.Paulay. and speaking . Sarah O'Keefe. 4. standards. Ann A. BiblioBazaar. New Delhi. Oliu. Brusaw. 2003 6.Alan S. Bedford/St.N. Alison Pohl. 2002 .Basu Prentice-Hall of India Pvt. and style . Laster. Bly. The elements of technical writing .Thomas E.Himalaya Publishing House. 2000 Edition2 9.. Technical writing: structure.Robert W. Martin's. 2. 1980 10. Technical Report writing today-Daniel G. reading. Technical English: writing. Technical Writing . Pringle. 2008 5. Handbook of technical writing . Technical writing 101: a real-world guide to planning and writing technical documentation .Dreamtech Press.2004 3. 2008 7.Riordan & Steven E.Gerald J. Charles T. 1982 8.Nick Brieger.

6 6 6 Models & standards for process 6 Total = 30 Reference Books B1. B3.MBN S654 OBJECTIVES SOFTWARE QUALITY MANAGEMENT L 2 T 0 P 0 C 2 • • To understand the basic concepts of Software Quality Management To study and understand the various issues related to the Quality Management aspects of computer software UNIT I 6 The theory of Software Quality – Introduction – Hierarchical models of Quality – Measuring Software Quality UNIT II Developments in measuring Software Quality – the CASE for Tools & Methods UNIT III Quality Management Systems UNIT IV The ISO 9000 servers of Quality Management standards improvement UNIT V Case Studies – Trends in Quality in the future. B2. Software Quality Theory & Management 2nd Edition 2003 Alan C Gillies. Software Engineering Principles and Practices Rohit Khurana ITL ESL VIKAS PUBLISHING HOUSE PVT LTD. . Reprint 2008. Software Testing Principle & Practice Srinivasan Desikan Gopalaswamy Ramesh Pearson Education Fourth Impression 2007.

marketing. Irwin/McGraw Hill. To develop an awareness of the opportunities that information technology can have for enhancing service firms competitiveness. Understandn new service development from both a product and process perspective. information technology and organisational issues. Fitzsimmons. Service Mangement :Operations. Total=30 Reference Books : Fitzsimmons. UNIT IV 6 Managing sevice operations-creating a service culture-the service encounter-managing queues-maanaging capacity and demand-competing on service quality-service process analysis.MBN S656 MANAGERIAL SERVICES L 2 T 0 P 0 C 2 COURSE PERSPECTIVE This study deals with the Service Management from an integrated with a focus on Customers satisfaction. To understand the dimensions of service growth and expansion both domestically and internationally. Strategy and Information Technology. James A. UNIT II 6 Building Customer loyalty-zero defections : quality comes to services using information systems to better serve the customer-the service delivery system-new service development and process design. The subject integrates operations.and Mona J. UNIT III 6 Achieving breakthrough service-structuring the service enterprise-delivering service on the web-servicde facility design and layout-service facility location-service consolidation. 4. 2001(Fitz) . 2. COURSE OBJECTIVES 1. 6. strategy. To gain an appreciation of the complexities associated with implementing change. To appreciate the organisational significance of managing the service encounter to achieve internal and external customer satisfaction. SYLLABUS UNIT I 6 The role of services in an economy-the nature of services-creating breakthrough servicesmarketing positioning-launching an innovative service-new service development-new service development and process design.. UNIT V 6 Service outsourcing-serrvice supply chain management-cultural transferbility growth and global expansion process innovation quality and productivity improvement. To Develop an understanding of the « state of the art » of service management thinking. 5.. 3. 3 nd Ed.

Prentice Hall Professional. second edition (2007) B4. Kuldee[ singh Kohar “ Network Security”. First Edition (2009) B2.Pearson Education India.ATM UNIT – IV 6 Wireless Mobile Communication . Second Edition (2008) B3. Williams Stallings “Data and computer communications” ." Computer Security". 2009 B9.Cengage Learning.LAN – WAN – MAN .Intrusion Detection Systems (IDS) . Pearson education India. 2005 B7. Willey India.Types of switching techniques – Network Topology – Baseband Vs Broadband – Repeaters – Bridges .Data Transmission Networks – ISDN . 2005 B10. TCP / IP guide by charles kozierok B5.UDP Vs TCP . Dietor Gollmann. Kenneth c. Whitman and Herbert J.Jones & Bartlett Learning. Mansfield. 2007 Edition B1. Thomson Course technology. Antonakos “Computer networking from LANs to WANs: hardware. Andrew Tanenbaum “Computer Networks” . 2003 B6. Vayu Educational of India. Mattoro. Todd King “Computer Networking illuminated” . james L.Fiber optics Communications -Types of Optical Transmission modes UNIT – V 6 Security – Firewalls . Disasters Prevention . Kurose “Computer Networking: A Top-Down Approach Featuring the Internet. software and security” . 3/e”.MBN S658 OBJECTIVES SECURITY AND COMPUTER NETWORKS L 2 T 0 P 0 C 2 • • To understand the basic concepts of Computer Networks To study and understand the various issues related to the security aspects of computer networks UNIT – I 6 Introduction of data communication . 2007 B8.Fundamentals of Data Communication – Basic Terminology – digital Vs Analog signal – Types of communication modes Transmission media – Bounded media Vs unbounded media – satellite Communication UNIT – II 6 Networking Fundamentals .Recovery Security . Robert C Newman “Computer Security: Protecting Digital Resources” - . Rajneesh Agrawal & Bharat Bhushan Tiwari "Data Communication & Computer Networks".Basic Concept of GSM Networks .FTP Total = 30 Reference Books: TB1. Diane Barrett. "Principles of Information Security". Michael E.Virtual Private Network (VPN).Routers – Switches – Virtual LAN UNIT – III 6 OSI Model & TCP/IP Suite – seven layer protocol suite .Internet Architecture – ARPAnet – Ethernet –Telnet – SMTP . Vikas Publishing House Pvt Ltd.

Thomas A. Jon M. Paul Swang Sanda. Powell. 2009 4. “Designing Interactive Web site”. S. 2009. “Web Design Technology”. Thomson.Chand.Current Design Trends . Deital and Deital.S.2004. Pearson education. To understand the principles of creating an effective web page. August 2002 5. D.P. 2000. “Web Design: The Complete Reference”. . 6 Total= 30 References books: 1.Balance of content and graphics UNIT II 6 Web Design Application programs – Designing Interactive Non Linear Structure – Designing for Effective content and Efficient Delivery UNIT III Browser – HTML Tags & Formatting web page 6 UNIT IV 6 Design with Tables -Using Text in Tables – using graphic in Table page Design with Frames UNIT V Advanced Graphic Techniques – Multimedia Techniques.MBN S660 OBJECTIVES: • • • • WEB DESIGNING L 2 T 0 P 0 C 2 To understand the importance of the web as a medium of communication. DELMAR CENGAGE Learning .HTML UNIT I 6 Introduction . “Introduction to web Design and Programming”. Duff. 3. Goldberg “Internet &World Wide Web”.Mohler. Nagpal. 2. third edition. To learn the basics of designing and developing a web site To learn the basic web language . Katila. McGraw-Hill. James L.

Springer.Overview of Business Intelligence 5 Components of Business Intelligence. Earl Cox. Springer. Data mining – a tutorial based primer.Mehmed Kantardzic. E-CRM Total = 30 Reference books: 1. 2007 5. organizing and using data as an aid to making managerial decisions. Model base UNIT IV– New Tools 5 Neural Networks. Pivot tables-applications. Hand. online analytical processing. MIT Press. 2011 8. Models.Geatz. how is business intelligence different from information. E-T-L (Extract.Decision Support system. Principles of data mining . Roman W. Customer relationship management. Blackwell Co. Anita Wasilewska. Witold Pedrycz. Load) concepts UNIT III – Data Mining 8 Difference between data ware housing and data mining. Support vector methods. discriminant analysis. Micheline Kamber. Ian H.Krzysztof J. mind-set required for a business analytics profession Unit II – Data Warehousing 6 Concepts of data warehousing. Morgan Kaufman Publishers 4. Transform.MBN S662 BUSINESS INTELLIGENCE L T 2 0 P C 0 2 Objectives: This course focuses on collecting. Witten. Michael W. advanced regression analysis. 3. Data mining: foundations and practice . algorithms. Data mining: a knowledge discovery approach . UNIT I .. classification and regression trees.D. Multidimensional analysis. 2001 6. Data mining. 2008 . Ying Xie. Data Mining: Concepts. Data mining: know it all . organizing for data ware housing. Pearson Education 2. HR. Wiley-IEEE. J. Padhraic Smyth. Morgan Kaufmann. and Algorithms . Heikki Mannila. dataware housing. Vector methods. Methods.Soumen Chakrabarti. Managing strategic Intelligence Techniques and Technologies-Mark Xu. Roiger. Cios. conjoint analysis and cluster analysis. algorithms for data mining. 2008 7. MBA students should be able to understand the concepts involved and be able to use appropriate techniques in using them for decision making. data mining.Concepts and Techniques-Jiawei Han. Web mining and text mining UNIT V – Using Business Intelligence 6 Applications of Business Intelligence in Marketing. Swiniarski. Finance.Tsau Young Lin. logistic regression. classification and prediction.Richard J.

Pearson Education Canada.Efraim Turban. Information system Definitions and Examples. GE Power systems: A Case Study UNIT IV 8 Managing the Accounting and Finance Systems. Business Intelligence: A Managerial Approach .By James O Brien McGraw-Hill publication. Janine E. 7th Edition . Trends in CRM. Managing production/operations and Logistics. Comparison of Traditional HR to E-HR. The cases are chosen from various books. 2010 10. The students will be exposed with related cases. Busy-An Accounting Software-Case study. MTV Networks and First Citizens Bank: Case study on Hacking and virus attack. Porter’s competitive forces model and strategies. David King. Mclean-Wiley India-4th Edition B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th Edition B3-Managing Information Systems. Prentice Hall Professional. CRM Failures. Ford. UNIT III 8 Enron Corp and others: Lessons in the strategic Business use of IT. Information technology and trends. and IBM: Success and failure with six sigma. Delta technology and First Health group: Evaluating the ROI of strategic IT. Managing Human Resources system. e-Commerce &payment processes. Ethical issues involved in IT related transactions. How IT supports various types of organizational activities. Cisco’s case. UNIT I 8 Doing business in the digital economy. Aronson. Managing Global IT.9. Customer Relationship Management. Aeronautica civil’s case. Dursun Delen. Cincinnati Bell: Change Management challenges of business convergence-Case study. UNIT II 8 Security and Ethical issues in Information Technology. Managing Marketing and sales systems. Business intelligence for the enterprise . Benefits and challenges of CRM. 2003 MBN S 664 IT SYSTEMS MANAGEMENT L 2 T 0 P 0 C 2 Objective: To educate the students about the application of Information systems to various functional areas.Mike Biere. Implementing CRM in Mitsubishi Motors-Case Study UNIT V 8 IT Planning. CRM strategies and implementation. Corning Inc: IT planning in challenging times-Case study. Merril Lynch &co: The business case for global IT consolidation Total= 30 Reference Books B1-Information technology for Management-By TURBAN. Ramesh Sharda. Dow chemical.

.

VERTICAL SPECIALIZATION .

MBA-HOSPITALITY MANAGEMENT MBN H657 HOSPITALITY MANAGEMENT L 2 T 0 P 0 C 2

UNIT I 6 The World of Hospitality: Introduction to Hotel, Travel and tourism Industry Nature of Hospitality: Communication, Turnover, Demands and Rewards - Economic and Other Impacts of Hotel, Tourism, and Travel Industry - Early History of Lodging -Globalization of the Lodging Industry – Franchising UNIT II 6 The Organization and Structure of Lodging Operations: Size and Scope of the Industry - Classifications of Hotels - Hotel Market Segments - Organization of Hotels -Food Service Industry : Composition and Size of Food Service Industry - Organization of Hotel and Restaurant Food Service - Management and Operation of Food ServicesUNIT III 6 The Rooms Division: The Front Office Department - The Reservation Department -The Telecommunications Department - The Uniformed Service Department-Functional areas UNIT IV 6 Engineering and Maintenance Division - Marketing and Sales-Division - Accounting Division - Human Resources Division - Security Division-Hospitality Marketing: Distinctive characteristics – UNIT V 6 Seven Ps of Marketing Segmentation., Targeting and Positioning - Future trends in Hospitality Industry: Usage of CRS in Hotel Industry, Chain of hotels- Role of Associations in hospitality management Total = 30 Reference Books Gray and Ligouri (2002),: Hotel and Motel Management and operations (Delhi: Prentice Hall India) Andrews (2002), Hotel front office training manual Bombay: Tata McGraw Hill. Negi (2004), Hotels for Tourism Development Delhi: Metropolitan India. Negi (2003), Professional Hotel Management Delhi: S.Chand

MBN H758

INTERNATIONAL MANAGEMENT

L 2

T 0

P 0

C 2

UNIT I 6 Globalization & tourism sector Globalization & the business world, the tourism industry,challenges, Factors affecting Global & regional tourist movements, Demand and origin factors,-destination & resource factors. Contemporary trends in international tourist movements.-The emergence of international hotels & tourisms .Historical aspects, development of chains,-development abroad, airline connection .-Political aspects of the international travel, tourism – UNIT II 6 Barriers to travel, tourism investment & business, regulations, international organizations-dealing with barriers viz : WTO, IMF, IHA, need for government support of tourism, national tourism organizations, UNIT III 6 Political stability, travel advisories, political risk, crisis management-International hotels -Balancing global & local perspectives -Operating in a multinational-environment International rules & regulations -a brief study UNIT IV 6 Human resources & cultural diversity -Understanding cultural diversity, cultural perceptions,-business protocol, cultural considerations in negotiations-International tourism sales & marketing -Market research, developing an international-marketing strategy, understanding various travel distribution systems viz GDS, product positioning UNIT V 6 Global competition & the future -Long -term tourism growth trends, tourism growth in major-regions, transportation developments, technology & automation, Development issues, tourism & the environment.(6) Total = 30 Reference Books A.K. Bhatia (2001), International Tourism Management, Sterling Publishers Pvt. Ltd., New Delhi. Alan Clarke and Wei Chen (2007), International Hospitality Management, Macmillan Company

MBN H659

EVENT MANAGEMENT

L 2

T 0

P 0

C 2

UNIT I 6 Event Management: Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business etc. Need of event management, key factors for best event management. Case study of some cultural events (Ganga Mahotsava, Lucknow mahotsava and Taj Mahotsava)UNIT II 6 Concept of MICE. Introduction of meetings, incentives, conference/conventions, and exhibitions. Definition of conference and the components of the conference market. The nature of conference markets and demand for conference facilities. The impact of conventions on local and national communities. Budgeting a Conference Exhibition: Use of Budget preparation, Estimating, fixed and variable costs, cash flow, sponsorship and subsidies. UNIT III 6 Registration, Seating Arrangements, Documentation, interpreting press relation, Computer Graphics, Teleconferencing, Recording and Publishing Proceedings; Interpretation and language. UNIT IV 6 Role of travel Agency in the management of conferences. Hotel Convention Service Management: Human Resources Management Transportation, Group Fares, Airline Negotiation, Extra Services, Cargo Transportation. UNIT V History and function of ICCA, Role of ICCA, Roles and function of ICIB. 6 Total = 30 Reference Books Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational institute of AH & MA.

Professional Chef. The Theory of catering. requisitioning and Issuing-StoresUNIT III 6 Menu Planning-Type of Menu. Educational institute of AH & MA .Layout and set-up of different types of Kitchen.Project work(6) 6 6 Total = 30 Reference Books Aravind Saraswat (2009). Educational institute of AH & MA Ceserani and Kinton’s (2009).coorganization between different department of kitchen-Kitchen Audit – UNIT IV Food and Beverage Management –Menu engineering-SecurityUNIT V HRD-Training-HACCP-Kitchen Steward.MBN H651 KITCHEN MANAGEMENT L 2 T 0 P 0 6 C 2 UNIT I Kitchen management-Kitchen organization-kitchen supervision- UNIT II 6 Food and Beverages control –sales analysis-Yield-Good costing –volume forecastingIndenting.

MBN H653 GUEST MANAGEMENT L 2 T 0 P 0 6 6 6 C 2 UNIT I The lodging industry –hotel organization-front office operations-reservationsUNIT II Tariff structure – registration-Front office responsibilityUNIT III Front office & guest handling-communication-check out settlement- UNIT IV 6 Front office accounting-Night Auditor-Planning & evaluating operations-Yield ManagementUNIT V Managing Human Resources-Hotel & Guest security-computers in Hotel 6 Total = 30 Reference Books S. Front Office Management – Educational institute of AH & MA Bakes.K. Huyton and Brandley (2008). Front Office Procedure. Principles of Hotel Front Office Operation Educational institute of AH & MA Michael.Bharnagar (2009). Richard M Brooks .Lkasayana (2008).

Profit. Sales Promotion-Project Work Total = 30 Reference Books Richard Kotasv & Chandana Jayawardeni (2009).MBN H652 SERVICE MANAGEMENT L 2 T 0 P 0 C 2 UNIT I 6 Introduction to Hotel Industry-Food Service Operation in Hotels-Licensing & Catering Trades-Fast Food ManagementUNIT II Service Concepts-Planning & Designing-Layout-Marketing Designing –Furniture & Other Equipment PlanningUNIT III Staffing & Selection . Labour Cost-Budgeting-Advertise & Promotion ManagementAdvertising Agency. Educational institute of AH & MA . UNIT V 6 Food Cost Management. Hotel & Tourism Law. Training-Appraisal-Hiring-Employee-Performance the 6 Outlets-Interior 6 Measure-Uniform UNIT IV 6 Company & Personnel Policy Manuals Internal Controls –Maintaining Records. Sales. Food & Beverage Management. Educational institute of AH & MA Jagmohan Negi (2009).

cost and management of hospitality facilitiesUNIT II Managing Maintenance needs –water & waste water systems- UNIT III 6 Electrical systems-Laundry system-Telecommunications system-Food Service equipment UNIT IV Energy Mangement –Packing areas –Lodging Planning DesignUNIT V Food service panning & design 6 6 Total = 30 Reference Books S.Hajra Chaudhry (2008). Hospitality Facility MnagementEducational institute of AH & MA . Educational institute of AH & MA Daavid M Stipanuk & Harold Roffmann (2007).MBN H655 FACILITY PLANNING L 2 T 0 P 0 6 6 C 2 UNIT I The role.K. Production Management.

Educational institute of AH & MA G Raghubalan & Smritee Raghubalan (2008). Hotel Housekeeping Operation & Management.MBN H654 ADVANCE ACCOMMODATION OPERATIONS L 2 T 0 P 0 C 2 UNIT I 6 Introduction to Hotel Housekeeping-classification & Hotel Room ClassificationUNIT II 6 Sections of House Keeping Duties & Staff Hierarchy-Eco Hotels-Management in Housekeeping DepartmentUNIT III 6 Budgeting and forecast Planning for House Keeping Department-Safety & security in House Keeping Controls of House Keeping-Budget-Expenses SystemsUNIT IV Contract-Purchasing-Procedure & systems-Management of on premises UNIT V Laundry-Project work(6) 6 6 Total = 30 Reference Books Margaret M Kappa (2009). Housekeeping Management. Educational institute of AH & MA .

Educational institute of AH & MA Jag Mohan Nagi (2008).(6) UNIT IV 6 Labour Legislations-Consumer Protection act-Compensation of Work man-Bailor & BaileeUNIT V Public & Private enterprises-Guarantee & Warrantee 6 Total = 30 References: Roger petes (2008). Hotel & Tourism Law. Educational institute of AH & MA .MBN H760 HOTEL OPERATIONS L 2 T 0 P 0 C 2 UNIT I 6 Introduction to Hotel Tourism Law-Law Relating to Hotel & Food & Beverage Business UNIT II 6 International Hotel Regulations –Food Legistration-Food Poisoning-Food AdulterationFood Inspectors –PenaltiesUNIT III 6 Industrial Organization of Food Trade-Entrepreneur-Partnership-Joint Stock-CoOperative. Essential Law for catering students.

vandana joshi (2009).MBN H756 ECO TOURISM L 2 T 0 P 0 C 2 UNIT I 6 Principles of Eco Tourism-Types of Eco Tourism-Global growth and magnitude of Eco tourism-Eco Tourism venues-Public protected areas-Privately owned protected areasmodified spaces-indigenous territoriesUNIT II 6 Impact of Eco Tourism-Economic impacts-Environmental impacts-Exploring sociocultural impacts on local communities-Developing indicators for designations sustainabilityUNIT III 6 Rural development-Planning. Thomson Delmar Learning. Tourism operations and management. Management and institutions-Management tools and techniques-Policy and planning-Eco tourism-related organizations-Eco tourism in the inter sectoral contextUNIT IV 6 The place of Eco tourism in public policy and planning-The Business of Eco tourismAccommodations-Tour operations-Tour guides and interpretations-the business of Eco tourismUNIT V 6 Club organization and operations-background on clubs-types of clubs-club ownershipclub organization. Archana viwal. Access Introduction to Travel and Tourism. oxford university press Marc mancini (2007). .club operation Total = 30 Reference Books Sunetra Roday.

(6) Total = 30 Reference Books K. Family size.Demographic Cycle. Population Density. New Delhi) . New Delhi) VHAI..MBA-HOSPITAL & HEALTH CARE MANAGEMENT MBN C651 EPIDEMIOLOGY & BIO-STATISTICS L 2 T 0 P 0 C 2 UNIT I 6 DEMOGRAPHY.World Population Trend.Gupta.Mahajan and M.International Health: WHO and Other United Nations Agencies. Literacy.National Health Programmes in India.Demographic Trends in India: Growth rate. and Life Expectancy-Population Policy. State of India’s Health – 1992 (VHAI.Epidemiological Triad.C. Urbanization. Sex Ratio.National Demographic GoalsUNIT II 6 EPIDEMIOLOGY.Concept of Disease. Age Pyramid. Ltd. Text Book of Prevention and Social Medicine (Jaypee Medical Publishers P.Concepts of Control and Prevention-(6) UNIT III COMMUNITY HEALTH-Community Diagnosis and TreatmentUNIT IV Communicable and Non-communicable Disease 6 6 UNIT V 6 NATIONAL AND INTERNATIONAL HEALTH.

Types of Hospitals and Role of Hospital in Healthcare. Park and K.). CEO. Executive Board and Advisory Board.Structuring Hospital OrganizationUNIT V 6 Current issues in healthcare. Types of Care. Nursing Administration and Hospital Administration. Challenges UNIT II 6 History of Medicine.Disaster Management. Elaine La Monica. UNIT III 6 Composition of Health Sector. Management in Health Care (Macmillan Press Ltd. Classification of Service Organizations.Levels of Managers and Management Skills. Stephen P. Principles of Hospital Administration and Planning (Jaypee Brothers Medical Publishers Pvt.M. functions and theories-Management and OrganizationsManagement Role.Health Tourism-Health Insurance and Managed Care.E. Hospitals. Ltd. Textbook of Preventive and Social Medicine (M/S Banarsidas Bhanot Publishers. Robbins and Mary Coulter.. Francis and et al. Ltd. J.Hospital Wastes Management Total = 30 Reference Books 1. Pyramidal Structure of Health Services..Accreditation. Srinivasan (ed. S.Middle Level Mangers in Hospital and their Responsibilities. New Delhi) . Management Process in Health Care (Voluntary Health Association of India. London) 4. Characteristics. New Delhi) 5. Healthcare Revolution..Services. Health. New Delhi) 2. Indicators of Health Types of Healthcare Organizations.MBN C652 HEALTH POLICY & HEALTH CARE DELIVERY SYSTEM L 2 T 0 P 0 C 2 UNIT I 6 Management concepts. C. Hospital Administration (Jaypee Brothers Medical Publishers Pvt. Ltd. Park. Jabalpur) 3. Dimensions of Health. Complexity of Hospital Organization UNIT IV 6 Hospital management: levels and roles-Governing Board..M.Tele-health. B. Medical Administration. Management (Prentice Hall of India Pvt. New Delhi) 6. Sakharkar.

Key Stages. Operations Research (Sultan Chand and Sons. H.Planning CycleUNIT IV 6 Role of Project Manager and Skills Inventory. Mission and Strategic Plans to ProjectUNIT II 6 Pre-project Phases: Needs Analysis. Project Tracking.Problem Analysis: Cause and Effect. Staffing Pattern and Training Plan. UNIT V 6 Job Description. Tasks. Phases and Project Life CycleUNIT III 6 PROJECT PLANNING. Sub-subtasks. Subtasks. Managing Risk. New York) 3. Publicize the Success. Total = 30 Reference Books 1. Online Project Management-Review and Evaluation.Advantage of Project Framework for Healthcare Programmes. Re-plan. Project Management: A System Approach to Planning. Managing Time.Process of Developing Objectives. New Delhi) . Kanti Swarup and et al. Kerzner. Project. Feedback. Recordkeeping and Reporting. Donna Deeprose. Main Activities: Regular Monitoring.MBN C653 HEALTH PROGRAMME MANAGEMENT L 2 T 0 P 0 C 2 UNIT I 6 Fundamentals.Programme. Project Management (Capstone Publishing. Elements.Characteristics of Project. Regular Reviewing Progress. Oxford) 2.Linking Vision. Audit Trail. Scheduling and Controlling (Wiley Eastern. Factors that Lead to Successful Projects.

Methodology of the Study.Sales Force in Healthcare Organizations.Product (Service) Decisions.Target Market Strategy. REFERENCE BOOKS .Cognitive.MBN C654 MARKETING MANAGEMENT OF HOSPITAL & HEALTH SERVICES L 2 T 0 P 0 C 2 UNIT I 6 APPLICATION OF MARKETING IN HEALTHCARE-Marketing Concept of Marketing-Importance of Marketing to Healthcare Organizations. Evolution of Public Relations.Measuring Images and Attitude of the Relevant Public.Advertising in Healthcare Industry.Service Portfolio Strategy.Marketing Approaches to New Services DevelopmentService Mix Decision.Publicity Practices.Nature and Characteristics of Services. Fulltime Staff and Hiring ConsultantsUNIT II 6 MARKETING MIX DECISIONS. Classification of Public from Healthcare Marketing Perspective. Behaviour and Value ChangesUNIT IV 6 PUBLIC RELATIONS.Place Decisions.Introduction to Public Relations.Developing Cost Effective Public Relations Strategies.Major Distribution DecisionsStrengthening Referral Systems. Speeches and Telephone Information Services.Establishing Image and Attitude Goals for the Key Publics. Meaning of Public Relations.Pricing Objectives in Healthcare-Pricing StrategyPresent and Future Situation.Health Service Public Relations Officer.Demand Generation.Service Item Decision.Implementing Actions and Evaluating ResultsUNIT V 6 COMMUNITY OPINION SURVEYS TO ASSESS THE IMAGE OF AN ORGANIZATIONA Model Questionnaire used in Healthcare Services.Steps in Social Marketing.Materials: Written and Audiovisual.Challenges in Practicing Marketing in Healthcare Industry.Promotion Decisions.Service Life Cycle Decision.Public Relations Tools. Action. Events.Sales Promotion Practices in Healthcare Organizations.Marketing Organisation: Chart. Information and Research System.Marketing Intelligence.Pricing Decisions.Media: News. Identifying the Relevant Publics.Price Quality StrategyCompetitive Positioning Strategy.Marketing Strategies..Market Expansion Strategy.Marketing Mix StrategyUNIT III 6 SOCIAL MARKETING.Profile of Public Relations Officer-Changing Role and Responsibilities of Health Service PRO.

1995) ISBN 1-85775-028-4 3.. Marketing for Healthcare Organizations (Prentice Hall Publication) 2. How to Market Your Hospital Without Selling Your Philosophy (Prism Books Pvt. Philip Kotler and Roberta N. Clarke. Roger Silver.1. Ltd. 2000) . Health Service Public Relations (Radcliffe Medical Press Ltd. Oxford. John F.D. Healthcare Marketing Sales and Services: An Executive Companion (Health Administration Press) ISBN 1-56793-150-2 4. G. Kunder. Bangalore.. O’Malley.

UK) 4. India) 2. Care and Safe Use of Hospital Equipment (VSO.Inventory Control.Objectives and Elements of Purchasing. Sundaresan. STORAGE AND DISTRIBUTION OF MATERIALS. WHO.Equipment Repair and Maintenance.Planning Consideration of Stores.Condemnation and DisposalUNIT V 6 SCIENTIFIC INVENTORY MANAGEMENT-Codification and StandardizationValue Analysis.Materials Cycle.Inspection and Verification of Materials.Goals and Objectives of Materials Management.Information Systems for Materials Management UNIT II 6 PURCHASING. Ltd.Purchase Cycle.Legal and Ethical Aspects. New Delhi) ISBN 81-2030027-0 .Equipment Utilization and Operation.ArbitrationUNIT III 6 EQUIPMENT PURCHASE AND MAINTENANCE. Hospital Stores Management: An Integrated Approach (Jaypee Publications.Introduction.Purchase Procedures.MBN C655 MATERIALS & EQUIPMENT MANAGEMENT L 2 T 0 P 0 C 2 UNIT I 6 MATERIALS MANAGEMENT. Materials Management: An Integrated Approach (Prentice-Hall of India Pvt. Maintenance and Repair of Laboratory.Lead Time. Diagnostic. New Delhi.Storage of MaterialsDistribution of Materials. Shakti Gupta and Sunil Kant. P..Equipment AuditUNIT IV 6 INSPECTION. Imaging and Hospital Equipment (WHO. Geneva) REFERENCES 3.Case Studies on Inventory Control.Conditions of ContractFinancial Rules. Total = 30 Reference books 1.Purchasing System.Planning and Selection of Equipment-Import of Equipment.Selective Controls. Gopalakrishnan and M.Definition and Function.Functions of Materials ManagerProblems and Issues in Hospitals. Safety Stock and Reorder LevelEconomic Order Quantity (EOQ). Murriel Skeet and David Fear.

Equipment and Facilities. Design and Layout.Life Saving Drugs. CSSD.Types of ICUsUNIT V 6 OPERATION THEATRE.Disaster Management: Principles and Classification. Francis and et al. Ltd.Diagnosis. Bangalore .FunctionsLocation.Objectives. Objectives.Managing DeathsIntensive Care Units. Physiotherapy and Occupational Therapy.Staffing.Policy and Procedures. Hospital Planning and Administration (Jaypee Brothers Medical Publishers P. New Delhi) 5.Daily Planning and Scheduling of Work..Location.Location. Location.Medico-social Works / Patient Counselling.Sub-stores. Staffing.Functions.Staffing.Key Result Areas and Performance / Quality Indicators. Design and Layout. Immediate Postoperative Recovery Rooms-Safety Issues Total = 30 Reference Books 1. C.Functions.Equipment and Facilities. Prism Books Pvt.Guiding Principles in Planning Hospital Facilities and Services. Key Result Areas and Performance / Quality Indicators. Hospital Administration (Jaypee Brothers Medical Publishers Pvt. Gifts Shop. Reservation. Organization.Communication SystemUNIT IV 6 INPATIENT SERVICES. Planning Team and Stages of Project.. Prayer / Meditation Room UNIT III 6 TRAUMA CARE: EMERGENCY AND CASUALTY SERVICES. Space.Daily Planning and Scheduling-Determinants of number of Operating RoomsZoning and Aseptic / Sterile Techniques Clinical Protocols. NHS.Policy and Procedures.Organization.M. Kunders. B. Principles of Hospital Administration and Planning (Jaypee Brothers Medical Publishers Pvt.Ambulance and Paramedic Services.Steps in Hospital Planning.Emerging Concepts: Day Care.Key Result Areas and Performance / Quality Indicators.. Design and Layout-Policy and Procedures. G.Key Result Areas and Performance / Quality Indicators.Estimation.D. Design and Layout.M..Concept of Planning. New Delhi) 6. London) 2. R.. IMPLEMENTATION. Syed Amin Tabish.Organization. Ltd. Designing for Total Quality in Health Care.Managing Time: Waiting Time and Total Time Spent by a Patient.Specialty.Regional Planning and Factors to be emphasized.Forms and Registers to be maintained. Policy and Procedures.Admission. Billing and Discharge Procedures. New Delhi) 3. New Delhi) 4. Llewelyn Davies and HMC Macaulay. Hospital and Health Services Administration Principles and Practice (Oxford University Press. Sakharkar. and Utilities UNIT II 6 OUTPATIENT SERVICES-Objectives.Key Result Areas and Performance / Quality Indicators.MBN C656 PROGRAMME PLANNING.Staffing-Equipment and Facilities.Organization.Objectives. Guide to Good Practices in Hospital Administration (Department of Health and Social Security: National Health Services.Functions. Transfer. Sub-specialty and Super Specialty Clinics. Ltd. Appointment by Phone.Equipment and Facilities. Ltd. Architect Brief and Master PlanSelection of Site and Decision on Land. MOINTORING AND EVALUATION L 2 T 0 P 0 C 2 UNIT I 6 HOSPITAL PLANNING.Other Facilities: Pharmacy.Medicolegal Procedures.Equipment and Facilities.

Ltd. Stores and Issues.MBN C657 ORGANISATION OF CLINICAL SERVICES. B. Design and Layout.Automation.D.Types of Forms. Duties of CSSD In-charge. Bed Occupancy Rate.Location. Average Length of Stay (LOS). Medical Records Committee-Technology Advancements: EMR. New Delhi) 5. Admission and DischargeLocation.Radiology Services.M. Ltd. Microfilming and Smart Cards UNIT II DIAGNOSTIC SERVICES.Policy and Procedures-Equipments Types and Characteristics.Medical Records-Objectives and Functions -Characteristics. Principles of Hospital Administration and Planning (Jaypee BrothersMedical Publishers Pvt. Inspection and Installation. New Delhi) .(6) Total = 30 Reference Books 1. Design and Layout.Housekeeping. Bed Turnover Rate.Purchases. Syed Amin Tabish. Gross / Net / PostoperativeDeath Rate. Design and Management (Prism Books Pvt.CSSD.Therapeutic Committee-Hospital Formulary Dietary Services-Equipment and Physical Facilities.Laboratory Services6 UNIT III 6 OTHER SUPPORTIVE SERVICES. Records and Statistics. Hospitals: Planning. NHS. Purchase.Objectives and Functions.Objectives and Functions-Advantages of Centralized System. Responsibilities-Levels of Maintenance. G.Distribution System. Kunders.Hospital Beds.Pricing and Control MeasuresUNIT V 6 MAINTENANCE MANAGEMENT. London) 2.Bangalore) 4. Retention Policy.Linen and Laundry. New Delhi) 3. Daily Ward Census..Pharmacy.. Service Contracts and Disposition. Hospital Administration (Jaypee Brothers Medical PublishersPvt. L SUPPORT SERVICES & UTILITY SERVICES 2 T P 0 0 C 2 UNIT I 6 FRONT OFFICE AND MEDICAL RECORDS.Location. Sakharkar. Bed Compliment. Hospital and Health Services Administration Principles and Practice Oxford University Press.Records.StaffingInformation and Communication..Staffing.Staffing. Bed Days. Ltd. Francis and et al.Security Services UNIT IV 6 SALES OUTLETS. C.. Guide to Good Practices in Hospital Administration (Department of Health and Social Security: National Health Services.M.

indemnity payment. mandatory referral system.Risk Management Tools.Health Insurance in Indian Context.Issues to be considered: Financial resources. deductibles. diagnostic support services.Welfare Loss from Health Insurance UNIT III 6 Actuarially Fair Premium. additional services and operating costs. Employer-Based Insurance.Social security: A fundamental concept. adverse selection. Expected Loss.MBN C658 HEALTH INSURANCE L 2 T 0 P 0 C 2 UNIT I 6 HEALTH INSURANCE. Moral Hazard: Copayment / coinsurance. cost escalation. Premium Setting: Calculation and determining premium (6) Total = 30 References: www. fraud and abuse. existing infrastructure and quality care. group policies .com .Cost Escalation: Treatment protocol. fixed fee per illness.Fraud and Abuse (free rider): Insurance cared with photograph UNIT IV 6 DESIGNING BENEFIT PACKAGE AND PREMIUM SETTING Designing Benefit Package: Introduction. hospitalization. Load Factors. Health Micro Insurance (MHI) and Reinsurance.Various models of CHI and MHI tested / implemented in developing countries. cream skimming. consultations. priority. Social Health InsuranceUNIT II 6 Fundamental differences among various Health Insurance Schemes. UNIT V 6 Costing the Benefit Package: Cost of pharmaceuticals.Private Health Insurance for profit.irda. MARKET FAILURE AND RISKS Concept of Health Insurance-Types. utilization. estimating maximum demand.Public Health Insurance: National Health Insurance. pattern of disease and injury. evolution and importance:. origin.Adverse Selection: Collective membership.Risk and Insurance-Demand and Supply for Health InsuranceEconomics of Scale.Private Health Insurance not-for-profit: Community Health Insurance (CHI). level of health services.Risks: Moral hazard.

Anand and Sidhartha Satpathy.The Biomedical Waste (Management and Handling) Rules. Elements of Mercantile Law (Sultan Chand and Sons.Doctors Patient Relationship Medical Malpractice. R.Medical Consent.D. New Delhi) ISBN 8171797318 4. New Delhi) ISBN 8171797202 .Legal Testimony in Medico-legal cases.Blood Transfusion UNIT III 6 The Medical Termination of Pregnancy Act-The Prenatal Diagnostic Techniques ActDying Declaration.Narcotic Laws.Export Import Policy UNIT V 6 Exemption of Income Tax for Donations. Ram Krishna Chaube.The Human Organ Transplantation Act ToxicologyUNIT IV 6 HOSPITAL ADMINISTRATION.Emergency Care.Legal Issue in Death Cases.C.Medical Jurisprudence.Tax Obligations: Filing Returns and Deductions at Source (6) Total = 30 Reference Books 1.The Consumer Protection Act.Negligence.Medical EthicsUNIT II 6 MEDICO LEGAL COMMITMENTS.Mental Illness Tuberculosis.Drugs Addicts and Alcoholics. Raj Kumar. N.Law of Insurance.Medical Licensure Law. Consumer Protection and The Medical Profession with Legal Remedies (Jaypee Brothers. Kapoor. Acts Applicable to Hospitals in India (The Christian Medical Association of India.Clinical Investigation.The Drugs and Cosmetic Act Drug Control Policy.Patients Rights and Responsibilities. New Delhi) ISBN 8170142067 3.Quality and Standard of Medical Care.Radiation Safety System.MBN C659 LEGAL & ETHICAL ISSUES IN HEALTHCARE L 2 T 0 P 0 C 2 UNIT I 6 Medical Council of India. New Delhi) 2. Hospital Waste Management: A Holistic Approach (Jaypee Brothers.

New Delhi) . Accreditation: JCI.Develop Key Result Areas and Performance IndicatorsUNIT III Feedback: Customers.Satisfaction and Delight Quality Indicators of Patient Satisfaction.Quality Teams: Task Force. Quality Assurance in Health Care – A Hand Book (Edward Ainoid. Quality Awards Scheme. Caring ServiceUNIT II 6 Individual Behaviour: Stress.Job Description of Quality Manager. The TQM Movement – What Total Quality Management is Really All About (UBSPD.Excellent Customer Service. Hospital Wide Quality Assurance (Saunders.ISO Certification.. Roger Ellis and Dorothy Whittington.Customer Experience: Core Service & Delivery of Service. etc.Rights and Responsibilities of Patients. Follow Up and Continuity of Care.Quality Policy: Commitment to Patients and Staff. H. BS Mark.Define Customer and Identify Customers. London) ISBN 0-7279-0317-9 6.Measuring Quality.Obstacles to Practice QualityUNIT V 6 RECENT TRENDS. London) ISBN 0-340-55273-5 4. Suppliers. Ontario) 2. Wilson CRM..Complication and Infection RateAdmission. Business Process Reengineering Total = 30 REFERENCE BOOKS 1.). Audit in Action (British Medical Journal.Quality Audit and Review Techniques 6 UNIT IV 6 ORGANISATION AND ROLES IN QUALITY. Hugh C.Setting Objectives and Agreeing upon Standards. Nankemp and Eileen Richardson. Edward W. Second Edition) ISBN 0-7506-2326-8 7. Richard Smith (ed. Kogh. Staff. Quality Circle.Code of Conduct for Health Professionals. Communication and Interpersonal Relationship Patient Satisfaction.Quality Council. Cambridge) 5. London.Quality Steering Committee. Out of the Crisis (Cambridge University Press. Quality Assurance In Nursing Practice (Butterworth Heinemann Ltd. Helga Drummond.Clinical Quality. Deming.MBN C660 QUALITY ASSURANCE IN HOSPITAL L 2 T 0 P 0 C 2 UNIT I 6 HEALTHCARE QUALITY Quality / Customer Service. Total Quality Management in Health Care (Longman Publication) ISBN 0582 04696 3.

UNIT IV 6 Product decision-product classification. packing and labouring. The changing concept of pharma marketing. shifts and patterns in pharmaceutical marketing. Strategic Pharma marketing . Dunkel proposals and their implications. Pricing decision – Pricing methods and strategies. Communication in pharmaceutical industry. Total = 30 Reference Books Mickey C. UNIT II 6 Options in the Indian environment-Elements of business-marketing strategy. branding. UNIT V 6 Distribution decisions – importance and functions of distribution channel. product life cycle strategies.Smith (2008).The process of competitive analysis strategic competitive advantage. PHARMACEUTICAL MARKETING. Promotion decisions – Promotion-Mix elements. positioning and targeting in pharmaceutical marketing. UNIT III 6 Market segmentation.MBA-PHARMA MBN P651 STRATEGIC PHARMA MARKETING L 2 T 0 P 0 C 2 UNIT I 6 Dynamics of pharmaceutical marketing-Reflective scanning. corporate strategic optimism strategic marketing options. distribution channel members. Concepts and models for brands and markets products strategic options. Strategic advantages in pharma marketing. Excel books Smarta (2008). integrated strategies.

selecting jobs to be studied and making a time study . UNIT II 6 Productivity analysis – Management. Predetermined motion time system.MBN P652 PRODUCTIVITY AND INFRA STRUCTURE MANAGEMENT L 2 T 0 P 0 6 C 2 UNIT I Concepts and definition of productivity. UNIT IV 6 Method study – Introduction and selection of jobs. micro motion study. classification of movements. UNIT III 6 Introduction to concepts of work study. Time study. Productivity. Total = 30 Reference books Venkata Seshaiah Sakalya (2007). techniques to reduce work contents and ineffective time. flow diagram. multiple activity chart. Analytical estimating. simo chart. classification of movements. techniques of work measurement. string diagrams.Issues in Economic Development . principles of motion economy. Rating allowance. Activity sampling. micromotion study. synthesis.Human in application of work study. productivity improvement factors .. flow process chart. travel chart. simo chart. use techniques and procedure of work measurement. UNIT V 6 Work measurement – purpose.

protection of plants and animal genetic resources. Patent infringement meaning. Useful information sources for patents related information-internet sites. Protection for computer data bases. concepts regarding Intellectual property(IP) Intellectual property protection(IPP) and Intellectual property rights (IPR). Indian Copyright Law and digital technologies – Bema convention. types of patent application. case studies and examples.disclose. costs. status in India and other developing countries. Practical aspects regarding maintaining of a PATENT FILE. WIPO copyright treaty (WCT).WIPO(world Intellectual property org). WIPO Performance and Phonogram Treaty(WPPT). Trademarks legislation and registration system in India-an introduction. types of patent Indian act. fee. role of IP in pharmaceutical industry. copyright and trademark protection criteria for patentability. precautions before patenting-disclose / non. publicationarticle/thesis. specialized services. mechanisms for protection of Intellectual property-patents. copyrights. prior and search published patent .provisional. non provision.search request.GATT(general agreement on tariff and trade)TRIPS(trade related Intellectual property rights)TRIMS( trade related investment measures) and GATS( general agreement on trade in service). UNIT II 6 Trade related aspects of Intellectual property rights-Intellectual property and international trade. concept behind WTO(world trade org). periodicals. Patents attorneys technical aspects.economic importance. lectures and scientists-University / organizational rules in India and abroad. rights and responsibilities of a patentee.WTO and modification under TRIPS: filing of a patent application. penalties for violation. addresses. Trade secrets-scope modalities and protection: Case studiesdrug related patents infringements.MBN P653 LEGAL ASPECTS FOR PHARMA INDUSTRY L 2 T 0 P 0 C 2 UNIT I 6 Intellectual property-concepts and fundamentals. Financial assistance for patenting – Introduction to scheme by NRDC and TIFAC. Significance of copyright protection for researchers. Thesis research paper publication. UNIT IV: 6 . Publication of patents – gazette of India. factors effecting choice of IP protection. gene planting. brouchers. patent application-forms and guidelines . filling application for trademark registration. UNIT III 6 Nuts and bolts of patterning.1970. biological materials.fee structure. CD ROMs. international Patenting – requirement procedures and costs. scope litigation. case study and examples TRIPS issues on herbal drugs. credit sharing by workers. time frmames. global ramifications and financial implications. internet search patent sites. status in Europe and US. financial incentives. Patenting by research students. PCT and convection application. trademark. biotechnology/drug related IPR issues. Patent annuity. criteria for selection. meaning of trademark criteria for eligibility. multi media works.

) Total = 30 Reference Books Intellectual Property Rights by Christopher May. UNIT V: 6 Funding sources for commercialization and technology – Preparation of project report. Intellectual Property Protection for Multimedia Technology by Hideyasu Sasaki. financial appraisals. Drug related technology development. Toxicological studies. Phase I. Ethics and values in intellectual properties. Approved bodies and agencies. and business models. Phase II. clinical trials.Susan K. Phase III. bioequivalence (BU).Sell. A hand book of Intellectual Property Management (Property developing and exploiting your intellectual property assts )by Adam Jolly .Technology development / transfer commercialization related aspects – Technology development-meaning.

Branding concepts. elements of branding. brand equity. brand decisions.MBN P654 PHARMACEUTICAL BRAND MANAGEMENT L 2 T 0 P 0 C 2 UNIT I 6 Brand management . brand portfolio.V. managing brand equity through brand loyalty. 6 UNIT IV 6 Brand positioning. brand awareness.Brand personality. brand image. 6 Total = 30 Reference books Brand Management Verma Harsh. perceived quality and brand associations. UNIT V Brand packaging design. . brand identity.Future of branding in pharmaceutical industry. Brand Management Chaurasia Harish. UNIT III Strategic brand management process. Branding in pharmaceutical industry Pharmaceutical brand name development. UNIT II 6 Creating brand .

UNIT V International logistics management. Logistics management: the supply chain imperative . 6 6 6 Total = 30 Reference books Martin chriatopher. measures of logistics. Packaging and material handling. Supply chain management UNIT II 6 Logistics system and analysis and design. Logistics and supply chain management: creating value adding networks Sople.MBN P655 LOGISTICS AND SUPPLY CHAIN MANAGEMENT L 2 T 0 P 0 C 2 UNIT I 6 Introduction to logistics and its interface with production and marketing.transportation systems. Warehousing and distribution centres. UNIT III Dispatch and routing decisions and models.Logistics future directions. their location . UNIT IV Logistics and control. Inventory management decision.

nature and background. testing skills and achievements using and not using tests. UNIT V 6 Safety psychology – Safety management and safety psychology . Total = 30 Reference books 1. self efficiency. application blanks and reference – The interview. Remington.. Social perception –Non-verbal communication.MBN P656 SOCIAL AND INDUSTRIAL PSYCHOLOGY L 2 T 0 P 0 C 2 UNIT I 6 Social and industrial psychology-Definition. theories of attribution. UNIT II 6 Social identify-Self concept. application blanks and biographical inventories. impression management. Reference and background investigations.Differential accident liability. testing personality. Science and pharmacy practice . self esteem. UNIT III 6 Social influence – Conformity. UNIT IV 6 Employment testing – Testing abilities. Interviews. compliance and obedience. self monitoring and self focusing.

hazards appraisal and control. Instrumentation and process control.Introduction to pharmaceutical Engineering by Dr.Record keeping as required by different statutory bodies .explosion .V. gaseous Pollution and control. UNIT IV 6 Documentation and regulatory record keeping .A. UNIT V 6 Pollution and Pollution control –concept and type of Pollution. hazards of some selected organic / inorganic chemicals –methods for handling them. UNIT III 6 Corrosion and its prevention –corrosion characteristics of selected organic / inorganic chemicals and compatible materials of construction. pharmaceutical Engineering by C. Total = 30 REFERENCE BOOKS 1. ecology and ecological balance .management information system(MIS). UNIT II 6 Safety aspects –fire .toxicity. disaster planning.R.MBN P657 INDUSTRIAL PHARMACY L 2 T 0 P 0 C 2 UNIT I 6 Drug and pharmaceutical plants-Building layout.S. Subramaniam . equipment layout. Pollution and health hazards. waste minimization technology. water Pollution and control. regulatory requirements for the same.Paradkar 2.

6 Industrial buyer – Buyer situations. UNIT III 6 Services – Service sector and economic growth. UNIT IV evidences and process decisions.MBN P658 INDUSTRIAL AND SERVICE MARKETING L 2 T 0 6 P 0 C 2 UNIT I industrial products. buyer characteristics. Application of service marketing – Marketing of health. factors influencing industrial buyer decisions. segmentation. productivity in services. managing service quality. Shah. Jain and Dhireen P. consumer market vs industrial market. Total = 30 Reference books: 1. Elsevier . Industrial and service Marketing. Nayak. Types and characteristics. Biren N. price. Shah (2010). Designing a service strategy. UNIT V 6 6 Marketing mix in services marketing – product. challenges in service marketing. Vieet C. people. service concept characteristics and classification of service. place. Bhavesh S. industrial markets. promotion. financial services. buying process and procurement. UNIT II Industrial market – Nature of industrial market. Industrial marketing and selling strategy. physical Strategic issues in service marketing – Service differentiation and positioning.

Pharmaceutical –Issues for Industrial management. Total = 30 REFERENCES: 1. 2.V. . Published by Varghese Publishing House.GMP-Linear programmingProduct design-Plant Layout-Documentation-Production PlanningUNIT II 6 Control Evaluation-Evaluation of Production-Developing Quality in production systemSteps in developing QM-ISO UNIT III 6 Pilot plant studies-Definition & purpose-Organization of a pilot plant study departmentNumber of personnel’s-Space/Area requirement –Scope-pilot plant studies for solid dosage forms-material handling-Dry blending-Granulation-Drying size reductionBlending-Compression-Coating UNIT IV 6 Plant Layout design of pharma unit –Product layout.MBN P659 PHARMACEUTICAL PRODUCTION DECISION L 2 T 0 P 0 C 2 UNIT I 6 Production management-Definition-Purpose & Objectives. Theory and Practice of Industrial Pharmacy by Liebermann and Lachman.S Subramanian-Published by MK JAIN for Vallabh Prakashan 3. S.Arora. Pharmaceutical Engineering –C.process layout-Methods for determining layouts Pharmaceutical Production-parameters-Automation in pharma industry UNIT V 6 Maintenance Management –Types-Planning-Organisation&maintenance departmentInspection Actual maintenance –Records-Control and Evaluation of maintenance Programmes. Frank brother & Co (Publisher) Ltd.

UNIT II 6 Project analysis. evaluating the capital budgeting systems. portfolio planning tools and interface between strategic planning and capital budgeting). abandonment analysis. line estimation and determination of critical path for both PERT and CPM models. time value of money. Pharmaceutical project management – Second edition by Tony. project analysis facts.Market and demand analysis including demand forecasting. UNIT III 6 Project management and control _ Project organization. cost of capital. line off balances) UNIT IV 6 Network techniques for project management – basic concepts of networks. technical analysis and financial analysis( cost of project.MBN P660 PROJECT MANAGEMENT L 2 T 0 P 0 C 2 UNIT I 6 Project planning and phases – Need and importance. Kennedy 2. performances evaluation. Total = 30 Reference books 1. planning and control of project and human aspects of project management . initial review. Tony Grundy. UNIT V 6 Project review – Need for reviews. appraisal criteria and analysis of risk. Project management for Pharmaceutical industry by Laura Brown. Generation and screening of project ideas. resources allocation frame work ( investment strategies. phases of capital budgeting. . working capital requirement and its financing) Project selection – Project cash flows. project control tools ( Gantt charts. network cost systems and activity crashing.

UNIT II 6 Motivation . Motivational research. consumer imagery. Adoption process. Engel. Role.Process. Impact of communication process on developing persuasive strategies Consumer gifting behavior.Nature . Different buying situations. Brand personality.self concept.laws on consumer rights. Elements.G.nature.MBN R653 MBA-RETAIL CONSUMER BEHAVIOUR L 2 T 0 P 0 C 2 To understand the buyer’s behaviour better. Learning theories . Vanity and consumer behavior. strategies. UNIT III 6 Social Class . and marketing strategy.programmed and non-programmed buying occasions.Psycho-analytical neo-Freudian and social approaches to personality. Total = 30 References Books 1. nature and scope of Consumer Behaviour.. Consumer Behaviour. Consumer Behaviour.L. motivation and opinion leadership. Family life cycle. UNIT V 6 Consumer decision-making process: Reutilized response. Relationship marketing. Personal influence.influences.Sources of learning & influence on attitude formation. models and role relationship. OL and firm’s marketing strategy. Self-image. theories and their relevance. Life style profiles.Nature. Cross culture. Relationship between behaviour & attitude. Perceptual organization and defense. characteristics and types. perceived risk & how to handle the risk . Roger & Blackwell. Family Decision Making – consumption .L. Function of family.types. Groups . UNIT IV 6 Opinion leadership & process. Characteristics. . Types. UNIT I 6 Consumer Behaviour and Marketing Strategy. Market segmentation. Measurement and corporate strategy of opinion leadership. interpretation. Need.L. Innovation. Strategies of Attitude change.related roles. . Dynamics. PHI/Pearson. Celebrities. Howard-Sheth. and brand personification. limited and extensive problem Solving behavior. 2.information processing & Involvement.Characteristics Measurement. Personality . Attitude formation & change . Socialization of family members. Kollat-blackwell and Nicosia models of consumer decision-making. Profile of consumer innovator. Schiffman. Advent of consumer protection movementsconsumerism. Perception . Diffusion of innovation. Brand loyalty. Learning . Understanding consumer diversity. Brand equity & leverage. Influence of reference groups – Friendship& Workgroup. Sub-cultures. Family. Culture. Online buyer behaviourcharacteristics-difficulties and challenges. Engell. & Kanak. Profile of opinion leader.Identification and CB application on various social classes.

London: McGraw-Hill. C. LEVY. retail marketing philosophy. captains of the Indian retail industry. 2007. Total = 30 REFERENCE BOOKS 1. Henry Assael : Consumer Behaviour & Marketing Action.F.. P.. Emerald.... 2002. UNIT I The nature of the retailing sector. the positioning of the retail sector in the contemporary Indian industrial scene. DUNNE. environmentalism. and WEITZ.3. R. number: 1 page: 22 .36. UNIT III Demographics affecting the retail sector. IT usage.. 3.A. 6 C 2 UNIT II 6 Retailing models and formats. operation and promotion of retail businesses. Thomson Learning. 1999. DOHERTY. Retailing Management 4th ed. Retailing. Loudon & Della Bitta : Consumer Behaviour . ELLIS-CHADWICK. retail classifications. In: International Journal of Retail and Distribution Management 1999 volume: 27. N. HART. retail market sectors. Thomson. . B. South-western 2. consumerism. MCGOLDRICK. 6th ed. Retail Marketing. TMH 4. including the environment in which they operate. F. Boston: Irwin McGraw Hill. Cyber retailing in the UK: the potential of the Internet as a retail channel. 2001. and LUSCH. P. MBN R654 RETAIL ENVIRONMENT L T P 2 0 0 Aims of Module To provide the student with the ability to explain the nature and scope of the retailing sector and to describe the organisational classifications. M.. 6 6 UNIT V 6 Retail strategies. retail outlet location. 4. UNIT IV International retailing.

1997. 3rd ed. G. UNIT I Classification. 2002. C. Oxford: Bakewell Scientific Publications DONNELLAN. BARNARD. Surrey: Eaton Publications. textile specifications.. 1996. durability. Technology of Textile Properties. 2nd ed. product differentation for different market sectors. Milton Keynes: City Print Ltd... comfort.. food poisoning and microbiology. 1994. R. UNIT II Consumer trends. and TIFFNEY. Introduction to Clothing Production Management. UNIT IV 6 Roles of the food and garment technologist: legal obligations of individuals and management in the retail context. 1998. M. TAYLOR. M. strength.A. Total = 30 Reference books ASTON. food hygiene and safety. food safety hazards and methods of control. performance. 6 6 UNIT III 6 Labeling. London: Forbes Publications . London: Routledge. influences on purchase patterns. The Essential Guide to Food Hygiene.. A.A. Food for Thought. UNIT V 6 Fabric properties. J.. Fashion as Communication. SPRENGER. aesthetics.MBN R655 MERCHANDISE TECHNOLOGY AND PLANNING L 2 T 0 P 0 C 2 Aims of Module To provide the student with an understanding of the characteristic features of food and fashion products. UK: Highfield Publications. CHUTER.J. Hygiene for Management. 1995.

customer loyalty. UNIT III loyalty cards. 2001. London: Gower. UNIT II anchor stores. Customer Loyalty. L. Customer loyalty programmes and clubs. and ETHERINGTON. S. Total=30 Reference books BUTSCHER. programmes and clubs. USA: Harvard Business School Press. Retail mix. 2nd ed. Customer Loyalty How to Earn it How to Keep it. 6 6 6 6 Retail activities. A Guide for Time Travellers. speciality. S. Profits and Lasting value. tenants and rental. UNIT IV personal shopper. 2002. F. price bargain. . communications and relationships. centre management. ROBINSON. added value. and cost of setting up schemes. benefits of schemes. The loyalty Effect The Hidden Force Behind Growth.. San Francisco: Jossey-Bass REICHHELD. experiences. J. 2002.. special. UNIT V Internet. Types of shopper. 2006..F. the development and importance of building effective relationships with customers and loyalty schemes in the retail context.. lifestyles and shopping orientation. catalogues. Basingstoke Hampshire: Palgrave Macmillan GRIFFIN. Loyalty schemes. UNIT I 6 Retail experience. meaning and definition.MBN R656 RETAIL LOYALTY L 2 T 0 P 0 C 2 Aims of Module To provide the student with the ability to explain the principles of the retail experience. shopping centres. shopping zones.

STONEHOUSE. D. UNIT I 6 Decision-making for strategic management: business plans. UNIT V Career planning. the decision-making process. London: CIPD . Managing for Results. Managing your placement: a skills-based approach.MBN R657 BUSINESS ENTERPRISE SKILLS L 2 T 0 P 0 C 2 Aims of Module To provide students with a knowledge and understanding of the issues involved in managing a business project and equip them with the relevant interpersonal skills to add value to organisations. G. UNIT IV 6 Examine entrepreneurship and intrapreneurship looking at the skills that entrepreneurs bring to the workplace. A. K. 2nd ed.. and HOUSTON. G. 2nd ed. 2005.making. Oxford: Butterworth-Heinemann. 6 Reference books: CAMPBELL. decision relating to the operation of a business. Basingstoke: Palgrave Macmillan. business and organisational objectives of the competitive environment.. Business Strategy: an introduction. I. 2002. B. Contrast these with the traditional management skill-set. self marketing techniques. and GALLAGHER. HERBERT. UNIT III 6 Decision-making within a simulated business setting. and ROTHWELL.. 2005. introduction to the strategic options and their selection criteria.. drawing on the above aspects of the decision. WATSON. UNIT II 6 Mission.

pp. UNIT III 6 The principles of planning. 2004. 2005. UNIT IV Management and allocation of resources. 32(8). political. 1997. organising. D. USA: University of North Texas Press. performance 6 REFERENCE BOOKS KERRIE. International Journal of Retail & Distribution Management. 403 – 411 BODDY. Management: An Introduction. Minding the Store: a memoir. Retailing Management. UNIT II 6 The commercial. NEWMAN. J.. 5th ed. Boston: McGrawHill/Irwin. 3rd ed. communication. UNIT I 6 The management process with reference to organisations in the service sector and the external environment. 2002.MBN R658 SERVICE SECTOR MANAGEMENT L 2 T 0 P 0 C 2 Aims of Module To enable students to understand the underpinning management theory and practice within the service sector in national and international contexts and apply these to today’s changing business environment. socio-cultural. economic. S... and WEITZ. A. B. M. UNIT V Motivation. UK: Thomson Learning . MARCUS. B. 2004. Retailing: Environment and Operations. technological and ecological factors influencing organisations. and EVANS.. London: Financial Times/Prentice Hall. LEVY... The Secret to a Fashion Advantage is Brand Orientation. directing and controlling evident in effective service organisations.

signage. M. CAD UNIT V Visual merchandising packages 6 6 Reference books CLIFF .. 1995. music and scent. 2001. atmospherics. LEVY. USA: Harcourt. PEGLER. Brace and Company.MBN R659 STORE DESIGN AND VISUAL MERCHANDISING L 2 T 0 P 0 C 2 Aims of Module To provide the student with the ability to apply the principles of store design. M. store image.. Barsford Ltd.. Retailing. DUNNE. 1999. merchandise fixtures and fittings. and LUSCH. layout and visual merchandising to retail outlets. graphics. UNIT IV Visual communications. and WEITZ. S. store design interior and exterior. UNIT I Store environment elements and objectives. 6 UNIT II 6 Store planning. Retailing Management. . Boston: Irwin McGraw-Hill.T. space planning and allocation. store circulation and flow. Visual Merchandising and Display. logos. The Best in Retail Corporate Identity. New York: Fairchild Publications. 1995. London: B. R.. B. lighting. P. UNIT III 6 Visual merchandise techniques.

UK: Thomson Learning. S. and WEITZ.. sale of goods 6 6 Reference books COX. 2002. A. Boston: McGrawHill/Irwin MARCUS. LEVY.MBN R660 RETAIL OPERATIONS L 2 T 0 P 0 C 2 Aims of Module To provide the student with the ability to understand the duties and responsibilities of store management UNIT I Store manager. trade descriptions. Retailing Management.. and BRITTAIN. Retailing: Environment and Operations. duties. receiving. 2004. maintenance. quick response. 5th ed. USA: University of North Texas Press. Minding the Store: a memoir. UNIT V packaging and recycling. P. stock management. M. 5th ed. B. UNIT II Ancillary services. cleaning. London: Financial Times Prentice Hall. sales based ordering. inventory losses. skills. 6 6 UNIT III 6 energy management. NEWMAN. 2004. responsibilities. delivery. Retailing: an introduction.. tracking. UNIT IV appropriate retail legislation. 1997. . R.. consumer protection legislation.

including Business-Consumer. K. 6 Reference books CHAFFEY. London: Prentice Hall. UNIT I 6 Current technologies utilised in the retail sector . and RANDALL. DAVID. VARMA..300. 2001. the rise and rise of the supermarket chains. Business models. UNIT V Reactions to different e-retail models. A. Kogan Page. UNIT III 6 Strategic impacts of e-business on organisations. G. 1999. 2002. electronic funds transfer (EFT). BusinessBusiness.MBN R661 Aims of Module E-RETAIL L 2 T 0 P C 0 2 To enable the student to describe and evaluate the effect of the Internet on companies and consumers in the retail sector.. leading e-retail exponents such as Amazon. S. London: McGraw Hill. and ELLIS-CHADWICK. 2002. Jr. CITRIN.. Retail Marketing. F.. and DONALD. New York: Palgrave. Adoption of Internet shopping: the role of consumer innovativeness Industrial Management & Data Systems. e-mail. UNIT II 6 E-retail distribution. STEM. Emerald online. R. SILVERMAN. MAYER. N. web sites. ROWLEY.. pp 294 .including: Internet. MCGOLDRICK. The Grocers. JOHNSTONE.. J. P. intranet. E. E-business. Internet Marketing. UNIT IV 6 Patterns of consumption in the online environment: demographics. E. A.number 7. external issues relating to the ability to consume.com and tesco..com... 2000. principles and practise. . D.. S.. volume: 100. government initiatives relating to IT. SETH.

Building a strong brand and it’s applications UNIT II 6 Identifying and establishing brand positioning-positioning guidelines –Brand valuesInternal branding-Co branding-Corporate Branding-Brand Audit.W. Indicative Module Content Reference Book: Brand Management text and cases . To understand Brand development and it’s sustenance in competitive marketUNIT I 6 What is a Brand.Brand equity conceptsUNIT III 6 Integrated marketing communications and program to build brand equity-Brand leveraging-Brand equity management system-Qualitative and Quantitative techniques for measuring brand equityUNIT IV 6 The Brand product Matrix.MBN R666 Objectives: BRAND MANAGEMENT L 2 T 0 P 0 C 2 1. students are expected to be able to: Identify the key roles of members in a retail organisational structure and the importance of cultivating a dynamic workforce. To gain insights into working of a Brand 2.Brand Hierarchy-Designing a Brand Strategy –Brand extensions. Investigate appropriate stock management processes and the factors that affect these for a range of retail oulets.Can anything be Branded-Strategic brand Management process-Brand elements (Criteria and option) .Reinforcing Brands-Revitalizing BrandsUNIT V Rebranding -Retiring Brands-Adjustments to 6 Brand port folios Text Books: Building measuring and managing Brand equity Kevin lane Keller. Macmillan India . Second Edison.Mathur. Outline the procedures to ensure the provision of relevant facilities management and planning. Prentice hall of India Learning Outcomes for Module On completion of this module.

Account Assignment Objects. Purchasing Organization / Group. Purchase Requisitions. and subcontracting materials Illustrate basic knowledge of Customizing settings for Materials Management 9 UNIT I Basics of Procurement Process Business Scenario. Procurement Cycle. Delivery Costs. Material Type. Material Master Data. Calculation Schema. Function Process: Creating RFQs. Valuation of Goods Receipts. Plant. Processing Purchase Requisitions. Multiple Account Assignment (e.MBA-ERP MBN E661 OBJECTIVES MATERIALS MANAGEMENT PROCESSES L 1 T 0 P 2 C 2 • • • • • • • • • • • Name the basic organizational levels. Invoice Processing. Material Master: Organizational Levels.Procurement of Consumable Material: Procurement of Consum. Purchasing Info Records. Exercises. Master Data in the Procurement Process. Cross-Plant Purchasing Organization. consignment. Sources of Purchase Requisitions. Procurement via Blanket Purchase Order. Maintaining a Material Master and Vendor Records. Conditions. Collective Number. Creating a Purchase Requisition. Valuation Area. Documents for Goods Movements. UNIT III Procurement of External Services 10 . Valuation Class. Standard Procurement for Consumable Material. Stock Overview. Exercises. Stock Material <=> Consumable Material. Client. Organizational Levels in Inventory Management. Valuated Goods Receipts. and functions of SAP ERP for the procurement processes in the supply chain Carry out a procurement process for stock material in SAP ERP Carry out a procurement process for consumable material in SAP ERP Carry out a procurement process for external services in SAP ERP Make use of selected automation options in the procurement process Explain the materials planning process in Materials Management List the various options for optimizing purchasing operations and their prerequisites Describe additional functions in Purchasing Carry out a goods receipt. Cross-Company-Code Purchasing Organization. master data.g. Company Code. Material and Accounting Documents. Vendor Master Data. Material Valuation Procedures. Goods Receipt. Master Data in the Procurement Process: Master Data: Business Scenario. Procurement for Consumption. Transfer Postings. Copying Purchase Requisition Data to the PO. Cost Centers). Exercises. Consumable Material. Storage Location. reservation and goods issue Handling pipeline. Purchase Order. Characteristics of Blanket Purchase Orders. Exercises. Plant-Specific Purchasing Organization. Blanket Purchase Orders. Organizational Levels in the Procurement Process. Quotation Processing. Blanket Purchase Orders. Advantages of Blanket Purchase Orders. Effects of a Goods Receipt. UNIT II Procurement of Stock Material 14 Business Scenario. Industry Sector. RFQ / Quotation. Structure of the Purchasing Info Record. Matl: Business Scenario. Vendor Master Record: Organizational Levels. Logistics Invoice Verification. Converting Purchase Requisitions.

Static Lot-Sizing Procedures. 2007. McGraw-Hill Education Singapore. 2004. Tony Arnold. SAP Logistics Information System (LIS). Reversals and Return Deliveries. Arjan van Weele. Reporting in the LIS. 2nd Edition. Stock Material <=> Services. Fraser Johnson. Automatic Payment Program. Creating Source Lists Automatically. Atomated Procurement : Automated Procurement: Business Scenario. Shipping Notification and Goods Receipt. Pipeline material handling. Goods receipt in Quality inspection without Quality Management. 2005. 3. P. Stock transfer/Transfer posting. Fearon. Introduction to Materials Management (6th Edition). SAP Press. Logistics Data Warehouse. Source List. Automatic Generation of Purchase Orders. and Harold E. 13th ISE edition. Michael Hugos.Business Scenario. Evaluated Receipt Settlement. CENGAGE Lrng Business Press. Essentials of Supply Chain Management. UNIT V Reporting in MM 6 Business Scenario. ISBN-10: 0132337614. Automated Procurement: Overview. Martin Murray. The Logistics Data Warehouse in the SAP System. Wiley. Reservations and Goods issues. ISBN-13: 978-1844800247 5. ISBN10: 0071249664. SAP MM: Functionality and Technical Configuration. 2. Procurement of External Services Cycle. Purchasing and Supply Chain Management. Scope of List and Selection Parameters. Service Master Record. Format of the Stock/Requirements List. Net Reqmts Calculation in Reorder Point Planning. Exercises. 2 edition. Service Specifications in the Purchasing Document. Leenders. ISBN-13: 978-0071249669 4. Types of Contract. Special Inventory Management topics. Purchase Req. Contracts. Anna Flynn. Exercises. Exercises. ISBN-10: 1844800245. Invoice Verification for Entry Sheet. Order Acknowledgements. Processing Source Lists. Exercises. 2nd Edition. From Document to Analysis. UNIT IV Inventory Management 6 Goods Receipt without reference to purchase order or production order. ISBN-13: 978-0132337618. 2006. ISBN-10: 0471776343. PRACTICALS Basics of Procurement Process Master Data in the Procurement Process Procurement of Stock Material Procurement of Consumable Material Procurement of External Services Atomated Procurement Inventory Management Total 45 Reference Books: 1. 4 edition. Consignment and subcontracting material purchasing. ISBN-13: 978-0471776345 . and Lloyd Clive. Service Entry and Acceptance. Reporting in Standard Analyses. Steve Chapman. Standard Reporting. Defining Price via Master Conditions. Materials Requirements Planning. Reorder Point Planning. Materials Planning Procedures. Purchasing Supply Management. Overview of Materials Requirements Planning. with Assigned Source of Supply. Prentice Hall. Michiel R. Goods receipt Blocked stock and release.

Maintaining Employee Data. Personal Data. Basic Pay. Assigning Persons. Applicant Structure. Organizational Management: Business Scenario. Employee Group.Oriented Design. Editing Infotypes. Selecting Infotypes Using Tab Pages. Personnel Actions. Object Types: Jobs. Applicant Activities. Methodology . Maintaining Employee Data: Business Scenario. Publishing Vacant Positions. Organizational Units. Vacancies in the Recruitment Process. Personnel Administration. Creating Positions. Storing Data For Specific Dates. Payroll Accounting Areas. Employees and HR Structures. Methodology – Planning. Hiring An Employee. Employee Subgroup. Searching for Applicants. Shift Planning. Exercises. . Training and Event Management. Simple Maintenance. Exercises. Applicant Actions. Employee Data. Career and Succession Planning. Employees in the Organizational Structure. Client and Company Code. Maintaining Infotypes. Planned Working Time. Work Centers.MBN E662 OBJECTIVES • • HUMAN RESOURCE MANAGEMENT PROCESSES L 1 T 0 P 2 C 2 • Describe the organizational plan and the organizational structure concept Identify the major functions in the following areas of the HR System: Recruitment. Monitoring Personnel Data.Object . From Vacancy to Hiring an Applicant. Enterprise Structure. Benefits and Cost Planning Perform HR evaluations using the information systems. Reporting. Applying Via The Internet. Correcting Actions: Example (Entry). Hiring. Maintaining Infotypes: Overview. Time Management. Payroll and subsequent activities. Selecting Infotypes Using Infotype Number. Typical Application Procedures. Applicant Correspondence. Hiring An Applicant. Restarting a Personnel Action. Creating Organizational Units. Employees in the Enterprise Structure. Contract Elements and Monitoring of Dates. Infotypes. Methodology: Plan Versions. Integration Between Personnel Administration and Organizational Management. Employees in the Personnel Structure. Organizational Plan.Personnel Administration and Planning. Compensation Management. Applicant Status. Personnel Subareas. Subtypes. Structures in Human Resources 8 UNIT I Business Scenario. Integration . Creating Jobs. Organizational Structure. Entering Work Center and Tax Data. Dynamic Infotype List. Positions. Tasks. Travel Management. Enterprise and Personnel Structure. Personnel Areas. Actions. Organizational Assignment. UNIT II Personnel Management 8 Recruitment: Business Scenario. Hiring an Employee: Business Scenario. Persons and Users. Generating Histories.

Exercises. Travel Privileges. Work Schedule. Overtime. Maintaining Time Data: Methods. Overview of the Employee Master Data Infotypes. Requirements Definition.Travel Management: Travel Management: Business Scenario. Recording Time Data. Menu Structure. Posting Travel Expense Data to FI. Time Sheet Recording Variants. Cost Distribution. Cross-Application Time Sheet. Overview. Temporarily Assigning An Employee To A Different Job. Additional Actions. Absences. Day-To-Day Activities: Dynamic Attendance Menu. Collision Checks: Examples. Quality Scales and Alternative Qualifications. HR Master Record (Mini Master) – Infotypes. Travel Management – Environment. Information Menu. Edit Target Plan: Day View. Central Approval. Work Schedule Deviations. Profile Matchups. Personnel File. Planned Working Time (Infotype 0007). Completing Target Plan and Editing Actual Plan. Career and Succession Planning. Shift Planning: Use. Shifts And Shift Groups. Step 1: Enter Time Data. Integration with Other Application Components. Changing Shift Plan in Color Design. UNIT III Personnel Development and Qualifying Actions 10 Scenario. Annual Calendars and Monthly Calendars. Shifts. Creating Profiles for Jobs/Positions. Determining Proposals. Organizational Forms of Data Entry. Processing Trip Data: Overview. Dynamic Actions.Prerequisites and Process Steps. Absence Type: Leave. Training Proposals for Qualification Deficits. Monthly Calendars. Employee Self-Service Applications: Example. Functions in Receipt Entry. Business Event Hierarchy. Training and Event Management Overview. Profile Matchup: Example. Accounting and Payment. Profile Evaluations. Trip Status. Personnel Development and Qualifying Actions. Time Evaluation. Business Event Brochure. CATS . Exercises. Exercises. Planning for Organizational Unit. Following Up Business Events. Cancel Attendance. Time Management Prerequisites: Concepts. Qualifications and Requirements. Time Management. Time Events Infotype . Time Evaluation. Framework Trip Data. Fast Entry. Time Recording Information (Infotype 0050). Public Holiday Calendars. Qualifications Catalog. Correspondence. Fast Entry of Trip Data. Creating Profiles for Persons/Applicants. Assignment To A Work Schedule Rule. Booking Attendances. Finding Persons. UNIT IV Time Management 10 Business Scenario. Data Flow Between the Time Recording System and the HR System. Substitutions. Processing Time Data. Step 2: Release Time Data. Shift Planning. Weekly Report for Trip Data. Trip Costs Accounting. Training and Events Management. Requirements Matchup.Correcting Actions: Example (Leaving). Weekly Calendar. Calling Up A Shift Plan. Absence Type: Sickness. Careers. Time Recording using the Cross-Application Time Sheet.Find Documents. Profile Matchup: Graphic. Travel Management. Step 4: Transfer Approved Time Data. Document Display . Entering Receipts for a Trip. Step 3 : Approve Time Data.

Budgeting. SAP Press . Payroll Log. ISBN-10: 1592290248. HR Reporting with SAP. Payroll Driver Selection Screen. Compensation Management: Infotypes. Editing Defaults. Calling Error Processing. Mastering HR Management with SAP. Hans-Jürgen Figaj. Carrying Out Personnel Cost Planning. SAP PRESS. and Song Yang. Lists / Statistics Per Payroll Period . Time Evaluation Driver (RPTIME00). Compensation Adminstration. Wage and Salary Transfer .Richard Haßmann. UNIT V Compensation Management and Cost Planning 9 Business Scenario. Displaying the Costs of an Organizational Unit or Cost Object. Starting Reporting. Ad Hoc Query. Personnel Cost Planning Functionality. The Budgeting Process. Satish M. Statutory and Voluntary Deductions. Error Processing. Simulation Capabilities. Payroll Administration. Payroll Accounting. 2004. HR Personnel Planning and Development Using SAP. SAP Press 2.Data Medium Exchange. Exercises. Compensation Administration. PRACTICALS Structures in Human Resources Personnel Management Personnel Development and Qualifying Actions Travel Management Time Management Compensation Management and Cost Planning Payroll Accounting Total Reference Books: 45 1. The Information System in HR. Christian Krämer. ISBN-13: 978-1592290246 3. Remuneration Statement. Exercises.and Anja Junold. Payroll Accounting: Payroll Accounting: Business Scenario. Cost Planning. Compensation Management: Functions.Sven Ringling. The Payroll Run. Exercises. SAP Press 4. Job Evaluation Results (Infotype 1050). Accessing HIS. Output and Viewing Methods. Subsequent Activities in Payroll Accounting. Christian Kramer. Form Layout . Compensation for Employees. Practical SAP US Payroll. Payroll Areas. Calculation of Remuneration Elements. Badgi. Reports. 1st edition. Salary Survey Results (Infotype 1051). Human Resources Information System (HIS). Personnel Cost Planning Methods. Transferring Costs to Controlling. Information System: Information System: Business Scenario. Overview of the Payroll Procedure. Saving Your Plan Scenario.(2011). Business Graphics. Exercises. Components of the Compensation Process.

Organizational Levels: Production. 6 edition. BOM Item Categories. Make-to-Stock Production – Process. 12 edition. Wendell French. Plant. Stock / Requirements List. Elements of a Production Order.5. Consumption Logic. BOM Structure. BOMs in Production Planning. PP Costing Data. Make-to-Stock: Strategies. Multi-Level Bill of Material Structure. Accounting View. MRP: BOM Explosion. ISBN-10: 0324542755. Material Master: Basic Data View. Production Order: Production Order Creation. Maketo-Stock Production. MRP. Work Center Data. Planning . Sales and Distribution. BOM Usage. BOM Category. Company Code. 2006. Component Assignments. SOP Process Flow. MPS . Routings: Sequences. Production Order Goods Movements. Material Type. repetitive manufacturing and KANBAN production techniques Interpret the results of the discrete manufacturing planning and execution processes Master Data 8 UNIT I Master Data: Business Scenario. Production Order Goods Receipt. Planning Without MRP Areas. South-Western College Publishers. SOP Planning Table. Work Center Hierarchy. Creating a Sales Plan. ISBN-13: 978-0324542752 MBN E663 OBJECTIVES • • • • • PRODUCTION PLANNING PROCESSES L 1 T 0 P 2 C 2 Explain the manufacturing organizational structures Describe the basic PP master data Perform MRP using various repetitive and make-to-order production strategies Execute the plans using production orders. Human Resources Management. Availability Check. Exercises. Disaggregation. Work Center. Production Orders: Costs. Routings: Groups. Master Production Scheduling.MRP Comparison. Creating a Production Plan. Production Orders . Planning with MRP Areas. MRP: Scheduling. Material Master Record: Views. MRP View.Process Chain. PP Costing. Bill of Material Definition BOM. Human Resource Management. ISBN-10: 0618507213. Demand Management. MRP List and Stock / Requirements List. MRP: Net Requirements Calculation. UNIT III Make-to-Stock Production 8 Make-to-Stock Production: Business Scenario. ISBN-13: 978-0618507214 6. Stock / Requirements List and MRP List. Manufacturing Master Data. Robert L. Routings: Overview. Production Resources/Tools. Planning Strategies. Sales and Operations Planning. Production Order Goods Issue. Planning Procedures. 2007. MRP: Single-Item Planning. Work Center Relationship to Operation. BOM Effectivity. MRP: Total Planning. Planned Orders. UNIT II Planning and Execution with Final Assembly 10 Planning and Execution with Final Assembly: Business Scenario. Material Master Data. Material Master Record: Data Structure. Production Orders. Work Scheduling View. Order Confirmation . MRP Overview. Transfer to Demand Management. Single-Level Bill of Material. Houghton Mifflin Company.Order-Related Cost Object Controlling. Production Order Release. Exercises. Jackson. Mathis and John H. Storage Location. Product Groups. Planning With Final Assembly.

KANBAN: Master Data. Material Availability Check. Excluding Materials from MRP. Available Capacity. Repetitive Manufacturing. ISBN-10: 1592291066. Capacity Planning: Subsections. Scheduling. Capacity Planning: Environment. Lot-Sizing Procedures. Creating a Production Order: Methods. Sap Press America. Jorg Thomas Dickersbach. Flexible Determination of Stocking Level. Variant Configuration: Overview. Confirmation: Backflushing. Repetitive Manufacturing: Backflushing. Material Availability: Missing Parts List. 2007. Business Management Environment for KANBAN. Configuration of a Pump. Basic Dates: Forward Scheduling. Capacity Planning. Master Data: Rate Routing. Gerhard Keller. Setting Kanban to Full. Planning Without Final Assembly: Master Data. Setting the Kanban to EMPTY. KANBAN. UNIT V Repetitive Manufacturing / KANBAN 12 Repetitive Mfg / KANBAN: Business Scenario. General KANBAN Procedure. Overview Tree. Pull List With Direct Transfer Posting. Planning Without Final Assembly: Sales Order. Assembly Processing: Changes. Repetitive Manufacturing: Planning. Period-Based Planning. Lead Time Scheduling. Supply Sources in the KANBAN Procedure. Assembly Processing: Availability Check. Interactive MPS. Master Data: Material Master. Exercises. Reqmts. Supply Area. Repetitive Manufacturing: Material Staging. Material Master: Production Versions. Functions of the MRP List. Exercises. Planning w/ o Final Assembly: Plnd Indep. Individual/Collective Requirements Indicator. Discrete Manufacturing Versus Repetitive Mfg. Graphical Planning Table. Processing the Planning Result. Make-to-Order Production. Master Data: Production Line. Repetitive Manufacturing: Master Data. Stocking Level. Capacity Requirements. Production Plannning and Control with SAP. Variant Configuration. PRACTICALS Master Data Planning and Execution with Final Assembly Make-to-Stock Production Make-to-Order Production Repetitive Manufacturing / KANBAN Total Reference Books: 45 1. Repetitive Manufacturing: Overview. Functions of the Stock / Requirements List. Final Delivery and Technical Completion. Tabular Planning Table. Dispatch List. Master Data: BOM. KANBAN Control Cycle. Push Principle / Pull Principle Comparison. Basic Dates: Backward Scheduling. MRP / KANBAN: Comparison. Make-to-Order Planning. Planning Without Final Assembly. 2 edition. Collective Display of Stock / Requirements List. KANBAN Board. Confirmation: Types and Functions. Operation Dispatching. Collective Display of MRP Lists.Time Fence. Assembly Processing: Process Flow. Assembly Processing. ISBN13: 978-1592291069 . Operation Lead Time. Exercises. UNIT IV Make-to-Order Production 7 Make-to-Order Production: Business Scenario. Repetitive Manufacturing: Line Loading. and Klaus Weihrauch. Planning Table: Period-Based Planning.

David Clay Whybark. 2006. SAP PRESS. William Lee Berry. ISBN-10: 159140777X. 1 edition. Chetan S. SAP SCM: Applications and Modeling for Supply Chain Management (with BW Primer). Implementation Strategies for Sap R/3 in a Multinational Organization: Lessons from a Real-world Case Study.2. Jochen Ballas. and F. ISBN-13: 978-0471769910 5. ISBN-13: 978-1592291137 3. Wiley. . Robert Jacobs. Daniel C. ISBN-10: 007144033X. ISBN-10: 1592291139. 2004. McGraw-Hill. ISBN-13: 978-1591407775 4. 2007. and Karl-heinz Rau. Sankar. ISBN-10: 0471769916. 5 edition. ISBN-13: 978-0071440332 . Wood. MANUFACTURING PLANNING AND CONTROL SYSTEMS FOR SUPPLY CHAIN MANAGEMENT : The Definitive Guide for Professionals. Cybertech Publishing. Production Planning with SAP APO-PP/DS. Thomas E Vollmann. 2006.

Sample Determination (Procedure). Requirements for QM Systems. Source Inspection. Managing QM Documents with SAP. Delivery Inspection. Event-Controlled Processes.MBN E664 OBJECTIVES • • • • QUALITY MANAGEMENT PROCESSES L 1 T 0 P 2 C 2 Understand business processes from a Quality Management viewpoint Understand the integration of Quality Management in the logistical processes of a company Be familiar with the functions of QM Know the basic conditions involved in implementing QM Basics 8 UNIT I Basics: Business Scenario. Quality Documents for Supply Relationships. Reference Operation Set. Quality Inspection Functions. Supply Chain: Business Scenario. Exercises. Production Chain. Approval Procedure. QM-Relevant Information Records. Material Specifications. QM in the Logistics Supply Chain. Quality Planning: Activities. QM in the Storage Process. Quality Inspection: Activities. Early Insp. Inspection During Production. Overview of QM in the Logistics Supply Chain: Objectives. Electronic Transmission of Certificates. QM in Production / Process Industry. UNIT II QM in the Logistics Supply Chain 12 QM in Log. Order Release. General Master Data: Overview. Vendor Request for Quotation (RFQ). Combination of Partial Lots into Batches. DIN EN ISO 9001: 2000 Quality Elements and SAP. Functions in Quality Management. Catalogs. at Goods Receipt from Production. Inspection for Repetitive Manufacturing. QM in Sales & Distribution (Sales Order). Chars. QM in Shipping. EDP-Based Quality Management. Test Equipment (PRT). UNIT III Quality Planning and Inspection Functions 9 Functions in Detail: Business Scenario. Material Specification with Batch Valuation. Inspection for External Processing. QM in Production. QM in Sales and Distribution/Service. Repairs Processing Using Quality Notifications. Quality Planning Functions. QM in Procurement. Sample Determination (Basic Data). Work Center. Quality Management in the SAP System. Task List Types. Information Management. Inspection Lot Creation. QM as a Strategic Management Tool. Inspection Lot Creation. Repairs Processing Using Inspection Lot. QM in the Logistics Supply Chain. Basic Data for Inspection Planning. Sequence of Inspection Lot Processing. Functions in the QM Component. Inspection Lot Processing. Quality Control: Activities. Master Insp. Goods Movements. Sales Chain. Inspection Methods. Service. QM in Production (Materials Planning). Inspection Planning. Distribution of QM Master Data. Using Task Lists. Processes in the Company. Procurement Chain. Planned Processes. Quality Management with the SAP System. Exercises. Inspection Plan Structure. Quality Certificates at Goods Receipt. Inspection Lot Origin and Inspection Type. QM Processes in the Logistics Supply Chain. Basic Data in the Inspection Plan. Purchase Order. Test Equipment Management: Activities. Quality Notifications: Activities. Handling Unit Management. Inspection Specs . QM in Procurement. QM in Service. Quality Inspections Using Handling Units. Contributions of Quality Management. Quality Certificates: Activities. QM in Company Processes. Delivery. Creating a Notification for Order Confirmation. Quality Criteria for Vendor Selection. QM in Production. Uses and Benefits of the QM Component. Processing Inspections at Goods Receipt.

Action Box. Easy Entry of Notifications. Cengage Learning. Mobile Results Recording. Inspection Process Using Unplanned Physical Samples. Gert Hartmann and Ulrich Schmidt. Sample Records and Sample Drawings. UNIT V Quality Certificates. Characteristic. David L. Process-Optimized Results Recording. ISBN-10: 0131189298. Defects Recording. Western Electric Rules. Internet Service Request. General Worklists. and Stanley B. Certificate Transfer. Product Lifecycle Management with SAP. Subcriteria of the Main Criteria. Evans. Goetsch. Intervening in the Process. Notification and Control Functions 10 Quality Certificate Functions. Additional Characteristic from Variant Configuration. Physical-Sample Categories. PRACTICALS QM in the Logistics Supply Chain Quality Planning and Inspection Functions Inspection Results Recording Quality Certificates. Inspection Specs from Batch Determination. Results Recording for Master Insp. Inspection Process. Quality Notifications in the Log. SAP Press 3. Quality Certificates. Cost Processing with QM Orders. Elements of the Quality Notification System. 5 edition. Planning the Physical Samples. Certificate Processing. Early Warning System. Dynamic Modification of the Insp. Sample Management. Quality Notifications on the Internet. Supply Chain. Quality Score for Inspection Lots. 2005. Quality-Related Costs. Using Planned Physical Samples. Davis. The Management and Control of Quality. Notification Processing in the SAP System. Example of a Certificate. Exercises. UNIT IV Inspection Results Recording 6 Results Recording. Problem Processing in the Company. Using Statistics. Recording Steps. Valuation in Configuration. External Systems. . Exercises. Processing Quality Certificates at Goods Receipt. 2007. Scope (at UD): Statistical Process Control (SPC). Standard Analyses in QMIS. SAP Press 2. Quality Management. Exercises.from the Variant Configuration. James R. Prentice Hall. Quality Certificate for Delivery to Internet. Certificate Planning. Quality Control Functions. ISBN-13: 978-0324382358 4. Results Recording on the Internet. Control Charts and SPC Criteria. ISBN-13: 978-0131189294 . Worklist in Results Recording. Notification Processing (Sequence). Vendor Evaluation. Michael Hölzer and Michael Schramm. Notification and Control Functions Total Reference Books: 45 1. QM Information System (QMIS). Quality Notification Structure. Quality Notification Functions. Inspection Lot Completion. Quality Management with SAP. ISBN-10: 0324382359. Digital Signature.

Material Information Record. Forward Scheduling. Material Master. Output. Data on the Sales Area Data Tab Pages. production and accounting Carry out evaluations on the sales and distribution processes in the SAP System 8 SALES AND DISTRIBUTION PROCESSES L 1 T 0 P 2 C 2 UNIT I Enterprise Structures in Sales and Distribution Enterprise Structures: Business Scenario. Processing. Payment. Posting Goods Issue. ISBN-10: 0130993069. Collective Processing in Shipping. Delivery Scheduling. Division. Distribution Channel. Organizational Units in Sales and Distribution. Common Master Data – Divisions. Sales Organization. Condition Master Records in Pricing. Document Flow with . Pricing in Sales Orders. Complete and Partial Deliveries. Sales Document Structure. Common Master Data . Glen Besterfield. Document Flow at Item Level UNIT II Master Data in Sales and Distribution 8 Unit Business Scenario. Division-Specific Sales.Distribution Channels. Outbound Delivery Options. Plant Check. Sales Area. Shipping Point. Sales Document Types. Overview of Sales Processes: Sales Processes: Business Scenario. Customer Master. 2002. Structure of Delivery Document. Control of Availability Check. Creating an Order. Collective Processing for Posting Goods Issue. and Mary BesterfieldSacre. Condition Master.Available 14 Processes with Stock: Business Scenario. 3 edition. Transportation Scheduling. Sales Document Functions. Determining the Route Automatically. Route. Creating an Outbound Delivery. Document Flow in the SAP System. Data on the General Data Tab Pages. Effects of Changes in the Customer Master. Documents in Sales and Distribution. Dale H. Data on the Sales Tab Pages. Material Availability Date Check. Transfer of Requirements.5. Inventory Sourcing. Prentice Hall. UNIT III Sales From Stock . ISBN-13: 978-0130993069 MBN E665 OBJECTIVES • • • • • • • • Recognise the basic processes in sales and distribution Carry out the most important functions from pre-sales right through to the receipt of payment Understand the basic sales and distribution processes in SAP System Learn to use SAP functions Maintain sales and distribution data and name the enterprise structure required for these Work with different sales and distribution documents Describe the routes from sales and distribution to areas such as materials management. Plant and Storage Location. Worklists. Order Entry Using Customer-Material Info Record. Collective Processing in Billing. Sales from Stock – Shortage: Unit Business Scenario. Company Code. Determining the Shipping Point Automatically. Cross-Division Sales. Billing Options. Billing. Shipping. Sales Order Processing. Partner Functions in the Customer Master. Picking in Shipping. Collective Processing in Picking. Besterfield. Backward Scheduling. Data on the Company Code Data Tab Pages. Customer . Carol Besterfield-Michna. Data Origin in Sales Documents. Picking. Pre-Sales Activities. Billing Document Structure. Shipping Point. Determining the Delivering Plant Automatically. Creating a Billing Document. Incompletion Log. Picking Options. Effects of Billing Document. Availability Check in the Sales Order. Total Quality Management. Backorder Processing.

Outbound Delivery from Sales Order Stock. 2005.Outgoing Shipment.L. 2003. Returns and Credit Memo Processing: Returns / Credit Memo: Business Scenario. McGraw-Hill Osborne Media. Make-To-Order Production with Assembly Processing. Gerhard Oberniedermaier. How Information Structures are Organized. S. Logistics Information System. ISBN-13: 978-8174461834 . Panda. ISBN-13: 978-3528057701 5. USA. 2008. Data Warehouse Concepts. UNIT IV Make-To-Order 8 Unit Business Scenario. Invoice Correction Procedure. Gupta. Rajen Iyer. Approval of a Credit Memo. Williams. Sales and Distribution Management. Processing Worklists. Processing Returns. 2002. Cost Management by Item. Loading and Packing Shipments. Billing Shipment Costs to the Customer. Flexible Analyses RACTICALS Overview of Sales Processes Master Data in Sales and Distribution Sales From Stock . Make-To-Order Flow. Sources of SD Information. Item Category Determination Normal Item. and Sunil Sahadev. Sources of Information in the SAP System. Standard Analyses. Processing Invoice Corrections. Item Category Determination in the Standard Order. D. ISBN-13: 978-0071497053 3. Connection to Financial Accounting. Item Categories. Cancelling a BIlling Document 7 UNIT V Reporting and Analysis on the Processes in Sales and Distribution Reporting and Analysis: Business Scenario. Processes in Complaints Processing. List of Sales Orders. Document Flow. Lists and Reports. Pre-Sales Documents. ISBN-10: 0071497056. Sales and Distribution Management. Packing. ISBN-10: 8174461833. Tapan K. Sales Support Tasks. SAP Press 45 2. GWV-Vieweg. Information Structures in Sales and Distribution. 1 edition.Shortage Make-To-Order Returns and Credit Memo Processing Total Reference Books: 1. Document Flow in the Pre-Sales Phase. ISBN-10: 0195673905. Processing Credit and Debit Memos. Excel Books. Make-To-Order Production without Assembly Processing. and Tamara Sell-Jander. ISBN-10: 352805770X. Creating Shipment Documents. Implementing SAP R/3 Sales and Distribution. 1 edition. Glynn C. Sales and Distribution with SAP: Making SAP SD Work for Your Business. ISBN-13: 978-0195673906 4. Effective SAP SD. Documents with a Specific Status. Oxford University Press.Available Sales from Stock .

Notification Types. Use of Material Master in Service. Order Completion. Stock Material: Process Flow. Contents of Work Center Master. Organizational Structure Cost Accounting.List Editing. Resource-Related Billing. Order Processing. Customer Interaction Center (CIC). Installed Base. Service Orders . Service .Sales & Distribution. Catalogs. Printing / Faxing Order. Service Notification Functions.Service Categories. Documents in CS.Accounting. Time Confirmation. Types of Technical Objects. Functional Locations.External (with Service Sheet): Process Flow. Organizational Structure . Master Record for Functional Location. Service – Process. Equipment Master Record. Exercises. Equipment. Order Release. Vendor Master . Notification Completion. Organizational Structure .Main Functions. Serial Number Management. Personnel Master. Communication. Roles in Customer Service. Activity Report.Materials Management. Order Operations . Notification Receipt.External: Process Flow. Material Confirmation. Notification Processing. Order Confirmation. Service Notification: Task Determination. Service Order Functions. Structure of Service Order. Organizational Structure – Service. Solution Database.MBN E666 OBJECTIVES • • • • CUSTOMER SERVICE PROCESSES L 1 T 0 P 2 C 2 Describe how customer service processes are represented and supported in the SAP System Use the business transactions for customer service List the evaluation options Understand the integration of customer service component with other applications CS . Warranty Processing. Services. Equipment and Serial Numbers. Business Completion . Cost and Revenue Analysis in the Service Order. UNIT II Technical Objects 11 Technical Objects: Business Scenario. Simple Notification Processing. Notification Completion. Warranty Types. . Follow-up Actions for Service Notification. CS . Simple Order Processing. UNIT III Field Service Planning 11 Field Service Planning: Business Scenario. Object-Related Warranty. Billing. Service . Organizational Units. Organizational Elements. Criteria for Functional Locations. Process Flow in Service Order Processing. Service . Order Creation Options. Status of Notifications and Tasks. Service . Bills of Material: Objectives. External Services in the Order. Master Data: Customer Master.Overview: Business Scenario. Order Components. Service Quotations. Exercises. Process Flow for Simple Order. Material Serial Numbers and Equipment: Serial Numbers. Structure of Master Warranty. Creating a Quotation from a Service Order. Non-Stock Material Confirmation.Overview 7 UNIT I CS . Order Confirmation. Order Entry and Planning.Overview: Topic Objectives. Billing Service Orders. Exercises. Notification Interface. Scheduling and Capacity Planning. Technical completion. Order Settlement. Object Hierarchies. Work Centers in Service. Warranties.Internal Processing. Notification List Editing. Helpdesk: Business Scenario. Notification Processing with CIC. Order and Operation Statuses. Service Order with Advance Shipment. Exercises. Material Master. Criteria for Equipment Master Record. Non-Stock Material: Procedure. Service Bills of Material. Organizational Structure . Notification Structure.

3. Repair Acceptance. ISBN10: 0201715147. UNIT V Planned Customer Service 7 Planned Customer Service: Business Scenario. Standard Analysis Options.Contract Data. Contract Billing. Exercises. Technical Check and Repairs Processing. Service Contracts. Repair Start. PRACTICALS Field Service Planning Returns and Repairs Service Contracts Evaluations Total Reference Books: 45 1. ISBN-13: 978-0073545448 4. Order Entry and Returns Delivery. Repairs Processing. Supported Scenarios. Service Processing with Contract Reference. Overview. Paul R. SAP(R) Process. Task List Selection in Service Order. Maintenance Plans. Hotline Processing with Service Contract. Prentice Hall. Exercises. 4th Edition. Scheduling Overviews. Customer Repairs Order and Service Order. Data Warehouse – Concept. 2003.UNIT IV Returns and Repairs 9 Returns and Repairs: Business Scenario. Configured Service Product. Service History. Implementing and Configuring Sap Global Trade Services. Thomas Teufel. Types of Maintenance Plan. Value Flow. Completion Confirmation. Analysis Views and Information. 2006.Billing Plan. Task Lists in Service. ISBN-10: 0073545449. Additional Functions of LIS. ISBN-10: 1592290965. Structure of Customer Repairs Order. Structure of Maintenance Plan. Service Contract .Maintenance Contract. Customer Service Skills for Success. Career Education. Logistics . Structure of Task List. Sales and 2. Fixed Service Product. Service Order with Service Contract. 2007. Configurable Service Products. Jurgen Robricht. Exercises. SAP PRESS. Billing in Repair Order. . Configurable Service Products – Context.Data Warehouse. ISBN-13: 978-0201715149 Jitendra Singh. Value Flow. Customer Service: Career Success Through Customer Loyalty. Configured Service Products: Example. Service Information System. Service Contract Assignment. Service Contracts: Business Scenario. 1 edition. Evaluations: Business Scenario. Scheduling. ISBN-13: 978-0132236584 . Structure of Service Contract. Definition of Maintenance Plan. Service Contract – Price Agreements. Overview of Service Products. Contents of Service Contract. and Peter Willems. Task Lists. Notification and Order History. ISBN-13: 978-1592290963 Robert W Lucas. Elements of the Service History. 4 edition. Distribution and Customer Service. Addison Wesley Publishing Company. 2008. Service Contract . Phases of Repairs Processing. Exercises. Outbound Delivery and Billing. Timm. ISBN-10: 0132236583. Definition of Service Products. Serviceable Item and Service Product. Link to Maintenance Plan .

Assets in FI Organizational Units. Exercises. Standard/Complex Postings. Asset Class. Unplanned Depreciation. Daily Accounting Transactions in Accounts Receivable. 4th Edition. Group Assets and Sub-Numbers. Account Information. Asset Master Data. Daily Accounting Transactions in Accounts Payable. Closing Operations in Accounts Payable. Purchasing Data in the Vendor Master Record.Accounts Receivable:Accounts Receivable: Business Scenario. Control Data in Depreciation Areas. ISBN-13: 978-0131989375 MBN E667 OBJECTIVES • • • • • FINANCIAL PLANNING PROCESSES L 1 T 0 P 2 C 2 Describe the basic structure and procedures of the Financial accounting in the SAP ERP System Perform essential functions of Financial Accounting Explain the roles of various applications in Financial Accounting Explain how the financial modules relate to each other Perform typical accounting transactions in the application components of Financial accounting General Ledger Accounting 8 UNIT I Business Scenario. Accounts Receivable Information System. Transaction Type. Financial statement versions. Transfer. Value Adjustments: Parameters. Company Code. Printing Dunning Notices. Integration with Sales and Distribution. Parallel Accounting Methods. Credit Control Area. Master Data in Accounts Receivable. Changing the Dunning Proposal. 2006. Sales Process. The Recurring Entry Program. Dunning Procedure. Overview: Accounts Payable Closing Operations. Print Payment Media. Company Code Specific Settings. Prentice Hall. Account Groups for Customers. Posting Key. Exercises. Workplace and User Roles. Parameters. Business Area. Important Standard Document Types. ISBN-10: 0131989375. CO Account Assignment Logic. Foreign Currency Valuation. Invoice/Credit Memo Entry. Reconciliation Accounts. Edit Proposal. G/L Account Postings. Account Determination. Incoming Payments. Parameters. Vendor Account in SAP FI. UNIT III Asset Accounting 7 Business Scenario. Elaine K. Dunning Run. Closing Operations in Accounts Receivable. Credit Management. Harris. Proposal Run. Integration with Materials Management. Depreciation Areas. Accounting Transaction Within a Period in G/L Accounting. Dunning Functions. Divisions. Credit Control Process. Standard Posting Keys. Valuation Run.5. Credit Management Master Record. Daily Accounting Transactions in Asset Accounting. Invoice/Credit Memo Entry. Reclassify Payables. Overview: Accounts Receivable Closing Operations. Sales Areas. Chart of Accounts Assignment. Payment Run. Account Groups for Vendors. Sales Area Data in the Customer Master Record. Transaction Figures. Account Groups for G/L Accounts. Balance Confirmations. Correspondence. Exercises. Asset . Customer Account in SAP FI. Assets Under Construction. Customer Service: A Practical Approach. Elements of the Payment Transaction. UNIT II Accounts Payable 15 Master Data in Accounts Payable. Asset Transactions. G/L Account Master Records: Charts of Accounts.

Financial Accounting: A Business Process Approach. EC-CS: Data Flow. 2009 John A. 2006 4. SAP Consolidation — Future Development. 5th Edition.Introduction to Financial Accounting. Status Monitor. Exercises. 6. PRACTICALS General Ledger Accounting Accounts Payable Accounts Receivable Travel Management Bank Accounting Preparing Financial Statements Total Reference Books: 1. 2008 3. Bank Accounts. Barry Elliott. 2nd Edition. Published by McGraw-Hill. Exercises. ISBN-13: 978-0-273-70253-5. Jamie Elliott. Inventory. ISBN-10: 0-13-147972-5. Bank Directory. Accounting Transactions in Bank Accounting. Bank Accounting: Bank Accounting: Business Scenario. Cash Journals. Exercises. ISBN-10: 0-13-147386-7. Horngren. SAP Strategic Enterprise Management . ISBN-13: 978-0-13-147972-2. Preparing Financial Statements for Period Accounting. Travel Manager. Master Data in Bank Accounting. Bank Account Statement. Processing Incoming Checks. Sundem. Accruals. Derivation of Functional Area. Lockbox.Explorer. Cash Journal Transaction. Closing Procedures in Asset Accounting. John A. Horngren. UNIT V Preparing Financial Statements 8 Business Scenario. Discover SAP ERP Financials. Incoming and Outgoing Checks. Consolidation. Master Data in HR and in FI-TV. Balance Audit Trail. ISBN-13 9780073527000. Schedule Manager. Travel Expenses . Introduction to Accounting: An Integrated Approach. Charles T. Types of Cash Journal Transactions. Jane L. . Gary L. Elliott. Manish Patel. Bank Transfers. Charles T. GR/IR Analysis. Cost of Sales Accounting Ledger. Data Transfer to EC-CS. Master Data in Travel Management. Overview: Asset Closing. 2006 5. Donna Philbrick. 2nd Edition. Depositing Checks. Elliott. Closing Procedures in the General Ledger. Posting a Check Deposit. Reimers. Managing Outgoing Checks. Accounting Transactions in Travel Management. Vendor Master Record for an Employee. Period Accounting. Accruals/Deferrals for Revenues & Expenses. Exercises. SAP Press 45 2. ISBN-10: 0-273-70253-X. 9th Edition. Published by Prentice Hall. UNIT IV Travel Management 7 Business Scenario. Asset History Sheet. Financial Accounting. Reporting. ISBN-13: 978-0-13-147386-7. Reporting & Analysis: International Edition. Cost of Sales Accounting. Published by Prentice Hall. Published by Prentice Hall. Penne Ainsworth and Dan Deines. Depreciation Posting Run. EC-CS: Organizational Units. Overview: General Ledger Closing.

BW Strategy: An End-to-End Solution. Data Granularity. Master Data and Info Cubes. UNIT III Data Warehousing 12 Data Warehousing: Business Scenario. Filtering Data in the Query Definition. Info Catalog. Master Data InfoSource. Creating a Query. OLTP Structure. InfoSource Components. UNIT V Business Explorer Data Warehousing Administrator Workbench Exercises PRACTICALS Total 45 . Exercises. Business Content Benefits. InfoSource: Features. Filtering Data in the Worksheet. Changing a Query. Activating Queries in Business Content. Choosing Characteristics and Key Figures. Information-Based Management. BW Strategy: An Open System. SAP OLTP Reporting Toolbox. Administrator Workbench. SAP New Dimension Initiatives. SAP BW: extended Star Schema: Detail. Star Schema. Dimensions. BW Strategy: Rich Business Content. Business Explorer Components. Exercises. Business Information Warehouse Architecture. Extraction from Multiple Sources. InfoObject within BW. Transaction Data InfoSource. UNIT II Business Explorer 12 Business Explorer: Business Scenario. ISBN-10: 0131968750. Introduction to Financial Accounting. InfoCube: SAP BW Design.7. From InfoCube to Worksheet. Published by Prentice Hall. 2005 MBN E668 BUSINESS INTELLIGENCE L 1 T 0 P 2 C 2 OBJECTIVES • Understand the functional and technical overview of the SAP Business Information Warehouse • Acquire a basic level of knowledge about business warehouse UNIT I BW Overview 12 BW Overview: Business Scenario. OLTP versus OLAP. UNIT IV Administrator Workbench 9 Administrator Workbench: Business Scenario. Characteristics and Key Figures. SAP BW Data Model. Meta Data Update for SAP OLTP. BW Business Content Components. Staging Engine. Business Explorer Browser. Data Extraction. Executing Queries. Scheduler. From Data Model to Database. OLTP Environment. BW and the Business Framework. Exercises. SAP Business Information Warehouse. Extraction Methodologies. Administrator Workbench Additional Functions. Choosing a Workbook from the InfoCatalog. BW Architecture Details. Multidimensional analysis. Saving Workbooks in the InfoCatalog. Why BW?. Scenario for new InfoObject. Data loading status indicator in the Monitor. Fact Table. ODS Functions in Administrator Workbench. Terms used with MDM / Star Schema and BW. Exercises. Monitoring. Source System. Specific features of the BW Star Schema. ISBN-13: 978-0131968752.

SAP(R) BW: A Step-by-Step Guide. SAP Press 2. SAP Press 5. David C. Muska & Lipman Publishing. Inmon. Biao Fu. Ralf-Patrick Sawicki. and Oliver Schrüffer. Addison-Wesley Professional. 2000. and Henry Fu. Jean-Marie Feichter. and W. SAP Press 4. Peter Scott . 2 edition. Dixon. Andreas Wilmsmeier. Naeem Hashmi. SAP BW Reporting and Analysis. Mastering the SAP Business Information Warehouse: Leveraging the Business Intelligence Capabilities of SAP NetWeaver. H. ISBN-10: 0761523359. ISBN-13: 9780761523352 7. 2002. Addison-Wesley Information Technology Series. Norbert Egger. Sebastian Kramer. Jean-Marie Fiechter.Reference Books: 1. Jean-Marie Fiechter. and Jens Rohlf. Business Information Warehouse for SAP (Prima Tech's SAP Book Series). ISBN-10: 0764596373. Jens Rohlf. Norbert Egger. 2006. Kevin McDonald. Wiley. and Stephan Weber. SAP Business Intelligence Up-to-date for SAP NetWeaver 2004s. Norbert Egger. SAP BW Data Modeling. ISBN13: 978-0201703665 6. ISBN-10: 0201703661. Jörg Rose. SAP Business Explorer (BEx) Tools. SAP Press 3. ISBN-13: 9780764596377 .

Basic Dates for WBS Elements. Work Breakdown Structures: Functions. Confirmation Options. Aspects of Project Execution. Availability Control. Sales Pricing.PS Interface. PS Texts. Hierarchy Graphic. Integration with MM and PP. Activities: Maintenance Options. Distributing Budget from the Investment Program. Incoming Orders and Billing Plan. payments in projects. Planning Costs and Revenues. Resource Planning. Sales Pricing . revenue planning. Aspects of Planning. Planned Costs in Networks. Material Requirements Planning (MRP). Exercises. UNIT II Planning 10 Planning: Business Scenario. Internal Processing. . information systems and integration with other applications Project Structures 10 UNIT I Project Structures: Business Scenario. Project Planning Board. Project Planning Board: Integration. Execution Services. Work Breakdown Structures: Structures. resource planning. Mass Change. network. Work Breakdown Structures: Maintenance Options. Cost Planning in Projects. UNIT III Budgeting 6 Budget: Business Scenario. budgeting.MBN E670 OBJECTIVES • PROJECT MANAGEMENT PROCESSES L 1 T 0 P 2 C 2 Understand the following: work breakdown structures. Exercises. External Processing. Activities and Networks: Structure. Work Breakdown Structures: Organization and Responsibilities. Exercises. ABAP List Viewer (ALV) for Line Items. Activities and Networks: Functions. Actual Dates for WBS Elements. project builder. Cost Planning and Budgeting. Milestones: Assignments. Documents. Overview of Budgeting. Evaluation Using Cost Reports. BOM . Easy Cost Planning. Project Builder. materials in projects. The Project Planning Board: Objects. project planning board. Cross Application Time Sheet (CATS). Scheduling. period end closing. cost planning. UNIT IV Execution 10 Execution: Business Scenario. Planning Revenues – Methods. Work Breakdown Structures: Operative Indicators. Materials in Projects.Creating Quotations. date planning. OPEN PS. Distribution of Work Among Workforce. CO Account Assignment of Documents. Network Structure Graphic. commitments and actual data.

AMACOM. Project Management with SAP Project System. Sutton. 2007. Structure Overview and Individual Overviews. Project Management in Practice Wiley. ISBN-10: 0470121645. Fundamentals of Project Management (Worksmart). Scheduling. Third Edition. ISBN-13: 978-0470121641 . Reporting. Settlement: Scenarios. Structure Information System: Functions. Exercises. ISBN-13: 978-0814408797 5. and Controlling. Scott M. Jack R. ISBN-10: 0814408796.. Kerzner. Samuel J. Jr. ISBN-13: 978-0471741879 3. Lewis. and Shafer. 2005. Information Systems: Level of Detail. Meredith. Schedule Manager. 6 edition. Wiley. 2006. Hierarchy Reports. Meredith. Period-End Closing: Processes. 2005. Wiley. Milestone Billing. Importing and Exporting Data. Editing All Objects. Mantel. ISBN-10: 0471741876. UNIT V Closing 9 Closing: Business Scenario. Margaret M. Cost Element Reports. and Samuel J. Graphical Evaluation. SAP Press 2. Mantel. Mario Franz. Exercises. ISBN-13: 978-0471715375 4. Information Systems. ISBN-10: 0471715379.D. Project Management: A Systems Approach to Planning. Project Cash Management. Project Management: A Managerial Approach. PRACTICALS Project Structures Planning Budgeting Execution Closing Total Reference Books: 45 1. Ph. Harold. Exercises. James P. 9 edition.The Purchasing Process.. 3 edition. Claim Management. Jr. Jack R.

Important Controlling Areas. Types of Profitability Analysis. Accounting Architecture. Multiple Assignment. Example of Price Calculation. Overhead Cost Controlling (CO-OM) and Activity-Based Costing (ABC). Drilldown Reporting. Reporting Requirements. Multiple Valuation Views UNIT II Representing Your Business in CO 7 Portraying Your Business in CO: Enterprise Scenario. Profit Center. ABAP List Viewer UNIT III Planning and Planning Integration 10 Planning and Plan Integration: Enterprise Scenario. Product Cost Controlling (COPC). Planning Statistical Key Figures. Material Ledger Concept.Reporting Tools: Business Scenario. Basic Data and Structures. Internal Order. Actual Costing. Product Cost by Order. FI and CO: Standard versus Flexibility. Controlling Architecture. Planning Primary Costs that are Activity-Dependent. Versions. Planning Secondary Costs. Cost Object Controlling. Introduction to Planning. Business Process. Cost Center Accounting. Options in Report Writer Reports. Profitability Analysis per Market Segment. Cost Elements and Revenue Elements. Integration With Other Modules. Product Cost Controlling: Overview. Report Selection. Activity Type. Profit Center Assignments. Product Cost by Sales Order. Managing a Global Enterprise. Planning: Goals. Planning with Different Cost. Statistical Key Figures. Organizational Units. Planning Layouts. Profit Center Accounting. Using Activity Types. Typical Controlling Area Tasks. Reporting Tools of CO. Master Data in Profitability and Sales Accounting. Product Cost by Period. Master Data in Product Cost Controlling. Master Data in COPC. Accounting Methods. Report Painter/Report Writer. Integration Within CO Value Flows. Basic Concepts of CO-PA. Master Data Groups. Organization of the Planning Views. Product Cost Planning. Cost Allocation Methods for Planning. Activity Type Planning. Different Views of a Corporate Group. Cost and Revenue Element Accounting. Internal Orders. General Tasks of Controlling. Typical Questions in Profit Center Accounting. Integration. Interactive Information System. Organizational Units and Structures. Planning in Cost Center Accounting. Typical Questions in Profitability Analysis. Overview of CO Components. Accounts and Cost Elements. Aspects of Profitability and Sales Accounting. Cost Allocations. Activity-Based Costing: Model. Primary Cost Planning. Transfer Price Concept in ERP. Copy Plan and Actual Data. Cost Center. Cost Accounting Methods. Profitability and Sales Accounting: Methods.MBN E672 CONTROLLING PROCESSES L 1 T 0 P 2 C 2 OBJECTIVES • • • • • • • UNIT I Use the main controlling (CO) functions Identify the components in CO that address different business requirements Explain how the CO components are integrated with each other Explain how CO is integrated with other SAP ERP components Understand SAP CO terminology Describe the different cost allocation methods and explain the differences between them Decise which CO tools to use in given business situations Overview Of Controlling 8 Overview Of Controlling:Business Scenario. Master Data in Overhead Cost Controlling. Examples of Typical . Options for Drilldown Reporting. Profitability and Sales Accounting. The Components of Controlling. Pure Cost Allocations.

Variance Calculation on Cost Centers. Overview of the Data Flow in Profitability Analysis. Period-End Postings: Schedule Manager. Accrual Calculation: Percentage Method. Integrated Planning Cycle. Templates for Easy Cost Planning. Planning Integration . Transfer Prices in Profit Center Accounting. Commitments. Product Cost Controlling. Assigning Overhead Costs: Overview. Variance Calculation. Periodic Cost Allocation – Methods. Selling Goods and Services. Planning Integration . Overview of the Data Flow to Profit Center Accounting. Integrated Activity Based Costing. Template Allocation. Cost Accounting at Order Level. Easy Cost Planning & Execution Services. Cost Allocation with Template UNIT IV Posting to CO from Other Modules 10 Posting to CO from Other Modules: Enterprise Scenario. Relevant Transactions for Profitability and Sales Accounting. Reposting Line Items. Overhead Cost Controlling.Product Cost Planning.PA: Planning. Delivery to Stock. Revalue using actual prices. Planning Internal Orders. Product Cost Planning: Overview. Price Update.Update Sales Plan/CO-PA. Integrated Planning: Cost Center Planning. Overhead Rates.with Sales Order Controlling.Sales Planning. Statistical and Real Postings. Typical Activities in Cost Object Accounting. Determining the Periodic Unit Price. Cost Controlling at the Product Level. Typical Steps in Period-End Closing in CO-PC. Methods for Periodic Quantity Allocation. Selling Goods and Services . Order Settlement to ProfitabilityAnalysis. Postings of Statistical Key Figures. Periodic Activities in Overhead Cost Controlling. Distribution/ Assessment. Planning Process Costs. Direct Activity Allocation. Schedule Manager: Advantages. Integrated Planning . Transfer Prices. Calculating WIP at Actual Cost. Method Comparison. Actual Activities for Sender not Entered. Example for Transfer Prices UNIT V Period-End Postings in CO 10 Period-End Postings in CO: Business Scenario. CO. Time Sheet. Schedule Manager: Monitor. Process Chain: OrderRelated Manufacturing. Posting to CO from Other Modules. Selling Goods and Services . CO-PA: Top-Down Distribution. Overhead Rate.Planning Steps for Cost Centers. Posting to a Real Order. Distribution. Availability Check. Cost Object Controlling (Product Cost by Order). WIP Settlement. Accrual Costs. Planning Integration . Assigning Planning Methods to Controlling Methods. Assessment. Balance Sheet Items in EC-PCA.Flow Definition. Posting to a Statistical Order. Process Chain: Order-Related Manufacturing. Posting from MM to a Cost Center. Schedule Manager: Task List . Planning Integration – Transferring Activity Requirements to Cost Center Accounting. Single-level Material Price Determination. Order Settlement. Steps in Sales Order Processing. Reconciliation Ledger. Transferring Sales Order Receipts to CO-PA. Transferring Planned Values for Cost Centers. Assessment of Cost Center and Process Costs. Posting from HR to a Cost Center. Actual Costing: Preliminary Valuation. Posting Logic. Posting MM Purchase Orders to a Cost Center. Indirect Activity Allocation.without Sales Order Controlling. Transferring Statistical Key Figures from the LIS. Transactions Relevant to Cost Object Controlling. Integrated Planning in Profit Center Accounting. True and Statistical Objects in CO. Period-End Postings: Actual Costing/Material Ledger. Periodic Reposting. Comparison of The Push and Pull Approaches . Transferring the Costing Results to COPA. Integrated Corporate Planning. Cost Rollup in Product Cost Planning. Posting to a Profitability Segment. Reconciliation Reports . Delivery and Billing. Enter Actual Activities for Sender. Period-End Postings in Profitability Analysis. Transaction-Based Postings In CO: Transactions related to Overhead Cost Controlling. Budget Management. Schedule Manager: Scheduling.Planning in PP. Integration of Services in Planning. Posting from FI to a Cost Center. Example of Period-End Closing in CO-OM. Variance Settlement. Multilevel Material Price Determination.

Cost Accounting. Raiborn. 2007. 2005. Cecily A. Marco Sisfontes-Monge. ISBN-13: 9780131495388 5. Chris Ittner. Charles T. 2008. Asap World Consultancy. ISBN-10: 0324374178. 2007. Sybex. Administering Sap R/3: The Fi-Financial Accounting and Co-Controlling Modules. South-Western College Pub. 13 edition. Kinney. ISBN-10: 0136126634. ISBN-13: 9780136126638 . Horngren. Cost Accounting: A Managerial Emphasis. Principles of Cost Accounting. Michael R. George Foster. ISBN-10: 0782125972. 12th edition. Srikant M. 1998. Jenice Prather-Kinsey. Madhav Rajan. ISBN-10: 0789715481. 1st edition. ISBN-13: 978-0782125979 2. Que. Edward J. ISBN-10: 1592291376. 6 edition. ISBN-10: 0324235011. Prentice Hall. Charles T. Quentin Hurst. Vanderbeck. Jonathan Blain. 2000. ISBN-13: 978-1592291373 3. Datar. South-Western College Pub. 2008. David Nowak. ISBN-10: 0131495380. 1st edition. Datar. 1st ed edition. SAP Press. Configuring SAP R/3 FI/CO: The Essential Resource for Configuring the Financial and Controlling Modules. Srikant M. 14 edition. ISBN-13: 978-0789715487 4. Controlling-Profitability Analysis (CO-PA) with SAP. Cost Accounting: Foundations & Evolutions.PRACTICALS Representing Your Business in CO Reporting Tools Planning and Planning Integration Posting to CO from Other Modules Transaction-Based Postings In CO Period-End Postings in CO Total Reference Books: 45 1. Horngren. ISBN-13: 978-0324374179 6. George Foster. ISBN-13: 978-0324235012 7. Prentice Hall.

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.