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QUESTIONNAIRES

Academic Based Exploratory Research on Atlas Honda Motorcycles

Questionnaire No:

1. End Customers

2. Distributors

3. Organizations

4. Manufacturers

End Customers Questionnaire


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Section One: Introduction


An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles. To be administered to all bike users to find out the factors/variables affecting the market share of Honda. All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body


Q: 1.Which bike do you ride?

Q: 2.Why did you select the above bike?

Q: 3.Which attributes do you prefer when you think of purchasing a bike?

Q: 4.Do you want to buy Honda? O Yes O No

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Q: 6. Rank Honda on following attributes (From 1 most imp to 5 least imp) Price Quality Placement Awareness Style Q: 7.Do you think difference between the prices of Honda and other bikes is justified due to difference in features? Give reasons

Q: 10.Price is the most crucial factor you consider in purchasing a bike? O Strongly Disagree O Agree O Disagree O Somewhat agree O Strongly Agree

Q: 11.Are Honda bikes easily available in the market? O Yes O No

Q: 12.Are you satisfied with the Price of Honda bikes? O Yes O No

Q: 13.Write some comments on ads of Honda bikes.

Q: 14.Do you agree that the ads of Honda bikes are meaningful? O Yes O No
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Q: 15.How much you are satisfied with the mileage of Honda bikes? O 20-40% O 40-60% O 60-8O% O 80-100%

Q: 16.Do you think the numbers of Honda Atlas showrooms are enough? O Yes O No

Q: 17.Better resale value is one of the reasons of buying Honda bike? O Strongly Disagree O Agree O Disagree O Somewhat agree

O Strongly Agree

Q: 18.What is the most important attributes you look for when you buy a bike? Rate 1-5 Price Speed Style Mileage Resale Value Q: 19.Do you think the technology advancements improve the quality of bikes? O Yes O No

Q: 20. Media fragmentation plays an important role in creating awareness among customers. O Strongly agree O Agree O Somewhat agree O Disagree O Strongly Disagree Q: 21. You heard about Honda bikes from? O TV O Print media O Word of Mouth

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Q: 22.Inflation is one of the reasons for entrance of low price bikes industry in market. O Strongly agree O Agree O Somewhat agree O Disagree O Strongly Disagree Q: 23.Rate the following bikes according to Quality.1-5 Honda Yamaha Suzuki Ravi Pak Hero Q.24: Have you seen any Advertisement of Honda bike on TV or any other media like Newspaper, Journal etc O Yes O No Q: 25.From which age group do you belong? 15-20 20-25 25-30 30-40

Section Three: Personal Information


Name: Contact no: Email Address: Occupation:

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Distributors Questionnaire
Section One: Introduction
An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles. To be administered to bike Distributers to find out the factors/variables affecting the market share of Honda. All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body


Q.1: Why you preferred the dealership of Honda Motorcycle?

O Incentive to dealers O Easy dealership available O Much sale


Q.2: How is the security requirement for its dealership? O High O Low O Normal Q.3: How much the incentive given to you? O Very Much Q.4: O Much O Normal O Less

You decided to Deal in Honda bikes because of its advanced technology? O Yes O No

Q5: Do you advise your family members, friends to purchase it? O Yes O No

Q.6: Why people purchase it? Because of O Fuel consumption O Spare parts availability O Four stroke

Q.7: Do you check the bike before its sale? O Yes O No

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Q.8: How much are your monthly Sales? O 1-10 O 11-20 O 21-30

Q.9: How much profit you get on the sale of a bike? O 1000-2000 O 2000-4000 O 5000 or more

Q.10: What is the behavior of its user about it? O Very good O Good O Normal O Poor

Q.11: What step you have taken for its promotion? O No Step O Motivating People & suggestions to the company

Q.12: Quality response of Honda bikes from customers was Good? O Yes O No

Q.13: Your experience of selling Honda bikes was Bad? O Yes O No

Q.14: Which is the most suitable bike maintenance point of view?Rate 1-5 Honda _______ Yamaha _______ Suzuki _______ Pak Hero _______ Ravi _______ Q.15: Is inflation one of the reasons for entrance of low price bikes industry in market? O Strongly disagree O Disagree O Agree O Somewhat agree O Strongly Agree

Q.16: Share your views about dealership of Honda.

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________________________________________________________ ________________________________________________________ ________________________________________________________ _______________ Q.17: Technology of Honda Bikes _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ______________ Q.18: Q.18: Is Placement of Honda bikes enough? O Yes O No

Q.19: You decided to deal in Honda bikes because it has better placement. O Strongly disagree O Disagree O Agree O Somewhat agree O Strongly Agree

Q.20: Customers buy Honda because it has better Quality? O Strongly disagree O Disagree O Agree O Somewhat agree O Strongly Agree

Q.21: The Profit margin earned by the dealers depends on bikes quality O Yes O No

Q.22: What were main parameters by which you selected Honda dealership? Rate 1-4 o Resale value o Profit margin o Placement _____ _____ _____
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o Customers Response

_____

Section Three: Personal Information


Name: Contact no: Email Address: Occupation: Location:

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Organizations(Institutions) Questionnaire
Section One: Introduction
An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles. To be administered to bike all organizations, which gives bikes to their employees, to find out the factors/variables affecting the market share of Honda? All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body


Q1 Why did you select the Honda bike for your organization? ________________________________________________________ ________________________________________________________ ________________________________________________________ Which attributes do you prefer when you think of selecting a bike for your organization? ________________________________________________________ ________________________________________________________ ________________________________________________________

Q2

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Q3

Quality of Honda bikes as compared to other bikes. Please share your thoughts with us on this issue. ________________________________________________________ ________________________________________________________ ________________________________________________________ Rank Honda on following attributes (From 1 most imp to 5 least imp) Price _____ Quality _____ Placement _____ Awareness _____ Style _____ Do you think difference between the prices of Honda and other bikes is justified due to difference in features? Please give reasons if your answer is Yes or No. ________________________________________________________ ________________________________________________________ ________________________________________________________

Q4

Q5

Q6

Price is the most crucial factor you consider in purchasing a bike for your organization? O Strongly disagree O Disagree O Somewhat agree O Agree O Strongly agree

Q7 Q8 Q9

Are Honda bikes easily available in the market? O Yes O No Are you satisfied with the Quality of Honda bikes? O Yes O No Write some comments on ads of Honda bikes. ________________________________________________________ ________________________________________________________

Q10 How much you are satisfied with the mileage of Honda bikes?
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O 20-40%

O 40-60%

O 60-80%

O 80-100%

Q11 What are the most important attributes you look for when you buy a bike for your organization? Rate 1-5 Price _____ Speed _____ Style _____ Mileage _____ Resale Value _____ Q12 Do you think the technology advancements improve the quality of bikes? O Yes O No Q13 Is Honda a durable bike? O Yes O No Q14 Inflation one of the reasons for entrance of low price bikes industry in market. O Strongly disagree O Disagree O Somewhat agree O Agree O Strongly agree Q 15 Rate the following bikes according to Quality.1-5 Honda _____ Yamaha _____ Suzuki _____ Ravi _____ Pak hero _____ Q16 Your experience with the Honda bikes in your organization was bad? O Yes O No Q18 How many employees in your organization use the Honda bike provided by you? O 15-20 O 20-25 O 25-30 O 30-40 Q19 How effective Honda bikes are for your employees?

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________________________________________________________ ________________________________________________________ ________________________________________________________ Q20 Do you often get complains from your employees about the bikes provided by you? O Yes N No Q21 What is response of your employees when you offer them Honda bike for use? O Very good O Good O Normal O Bad

Section Three: Personal Information


Name: Contact no: Email Address: Occupation: Location:

Manufacturer Questionnaire

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Section One: Introduction


An academic survey by MBA students of PAK AIMS students to verify any change in market share of Atlas Honda Motorcycles. To be administered to bike Manufacturers of Honda bikes to find out the factors/variables affecting the market share of Honda? All personal information provided by you will be kept confidential and it is just an academic exercise.

Section Two: Body


Q,1: Total Number of Employees: _________ Q.2: If we talk about the comparison of quality of Honda bikes and other bikes please share your thoughts with us on this issue. ________________________________________________________ ________________________________________________________ ________________________________________________________ Q.3: Do you think difference between the prices of Honda and other bikes is justified due to difference in features? Please give reasons if your answer is yes or no? ________________________________________________________ ________________________________________________________ ________________________________________________________ Q.4: What is the customers satisfaction level as far as Quality of Honda bikes is concerned? O 20-40% O 40-60% O 60-80% O 80-100 % Q.5: Do you feel threat from any of your competitors? O Yes O No Q.6: Quality of Honda bikes does not meet the customer expectations? O Strongly disagree O Agree O Agree
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O Somewhat agree O Strongly agree

Q.7: Specify the % age of Honda bikes demand? ________________________________________________________ ________________________________________________________ Q.8: Do you provide promotional activities? O Yes O No Q.9: Which age group is the target market for Honda bikes? O 15-20 O 20-25 O 25-35 O 35 % above Q.10: Is the mileage of Honda bikes good? O Yes O No Q.11 Do you agree that the ads of Honda are meaningful? O Yes O No Q.12: Rank Honda on following attributes (From 1 most imp to 5 least imp) Price _____ Quality _____ Placement _____ Awareness _____ Style _____ Q.13: Technology advancement is one of the reasons that helps Honda in bikes quality O Yes O No Q.14: Do you think that the showrooms of Honda are enough? O Yes O No Q.15: In the space below, please provide us with any information you may have on changes you have seen in the market for your product and with consumers and dealers. ________________________________________________________ ________________________________________________________ ________________________________________________________

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Q.16: Inflation is one of the reasons for entrance of low price bikes industry in market. O Strongly disagree O Agree O Disagree O Somewhat agree O Strongly agree

Q.17: Better resale value is one of the reasons of buying Honda bike? O Strongly Disagree O Disagree O Somewhat agree O Agree O Strongly Agree Q.18: Are Honda bikes easily available in the market? O Yes O No Q.19: Do you think the technology advancements improve the quality of bikes? O Yes O No Q.20: Do media fragmentation plays important role in creating awareness among customers? O Yes O No Q.21: Is Honda is durable bike? O Yes O No

Section Three: Personal Information


Name: Contact no: Email Address: Occupation: Location:

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