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Our company philosophy revolves around serving two different sets of customers and keeping the best interests of both in mind with every decision we make. On the one hand, we have the bride as our customer. To suit her needs we offer creative and fun designs that are executed in high quality materials at a value that is unsurpassed by other design house. The quality of design, corsetry and detail featured in and on our gowns is generally only found in gown collections costing much more. We are always looking to add further value to our gowns by improving the designs, build quality and features to meet the needs and desires of today’s bride. On the other hand, the full service bridal salon is our customer, without whom, this industry would collapse. While many companies look at a store as simply part of the supply chain, a ﬁnal stop in the conduit that gets a dress from the designer to the bride, we look at them for what they truly are: both a full-ﬂedged customer who deserves the highest level of service as well as a partner in helping us make educated and advised decisions about our business practices. We constantly strive to implement new, creative ways to add value for our retailers to make their job easier and more fruitful while enriching the experience of everyone involved. Ultimately, every decision we make is carefully considered in how it will affect the bride and the store and is only implemented when we feel conﬁdent that it will have a positive outcome for both customer groups.
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what we have to accept now is that it is vital to re-think our ordering times – the buy-in-September-getdeliveries pre-Christmas days are gone for good because of new production and manufacturing cycles.uk 11 . Canary Wharf.uk 8393 Wendy Adams 01423 770120 Printech Europe Bridal Buyer is published six times a year by Ocean Media Exhibitions Ltd. especially in the Far east. we’ve grown used to changes in customers’ attitudes and shopping habits. other than short extracts for review purposes. it’s beautiful. and one of the best. Reproduction of any written material or illustration in any form for any purpose. Kim Colley London NW6 1UP bridalbuyer@rogol-goodkind. once the secondary of the two annual shows. and it’s the most important show of the year Exhibitors by the hundreds are heading for Harrogate. 11-13 March Getting ready for the exclusive event that attracts top retailers from across the world 58 The Big Apple’s bridal week dazzles Regulars If you would like to purchase back issues please call us on 020 8955 7040 or email ocean@alliance-media. Editor Susi Rogol 020 7193 8535 114 Cholmley Gardens. and also to the changes in busy periods in firstname.lastname@example.org. quirky customer. It will be your ﬁrst and key buying opportunity of the new Year.com Clive Burton Nardene Smith 020 7772 8317 nardene. Neither Ocean Media Exhibitions Limited nor its agents accept liability for loss or damage to transparencies or any other material submitted for publication. Copyright ©2012 Ocean Media Exhibitions Limited. All rights reserved. Be there. looking gorgeous 28 34 Footwear that doesn’t toe the line She’s a cool. Tel 020 7772 8300 Fax 020 7772 8587 wwwbridalbuyer. London E14 5AP.smith@ Gemma Isteed 020 7772 8396 Allana House oceanmedia. Thumbs up for Terry Fox Ben Roberts looks back over the years Down under jewellery is coming up a treat Cameron Ross and Xedo delight retailers Getting adventurous with your displays Where you need to be when in 2012 60 Show business It’s big. 19th Floor. with merchandise booked in the autumn planned for late Spring arrival. Savvy retailers who want to stay ahead are looking at March as the key buying month when they will place their orders for year-end delivery. has grown in size and importance. and it is why bbeH March. is strictly forbidden. 1 Canada Square. it is simply a shift in emphasis. It is not a complex equation.co.uk / Alliance 020 8955 7040 Judith Sutton 020 7772 ocean@alliance-media.Contents 24 42 From the editor In brIdal. traditional spring weddings are no longer ﬁrst choice for many.uk 020 7772 8312 allana. The views expressed by interviewees in Bridal Buyer do not necessarily Features Top designers and favourite retailers The growth in destination weddings means a demand for the right sort of dress Congrats to Elliis as it makes its 100th Here they are.co.
com email@example.com 2012 Collection charlottebalbier.com DRESS: TUTTI-FRUTTI – CANDY KISSES 2012 COLLECTION .
au American high Tobi Hannah goes to greater lengths with the launch of Lara Hannah Celebrated for her vintage-inspired short wedding dresses.com. to fulﬁl the growing demand for long gowns with the same sense of nostalgia. who will be featured in the preview catwalk show at BBEH March (11-13) and be exhibiting in the George Hotel.larahannah. This particular gown was the overall winner in the recent Queensland Brides Design Awards. new award sponsors. The debut capsule collection features eight dresses made from luxurious silks with embellishments designed by Tobi Hannah. John Charles is to be the founder member of the Bridal Buyer Awards Hall of Fame.com 13 s retail focu sole mates s perfect prop business doing the Cover image: Glamour dressing is one of the clear trends for 2012 and it doesn’t get much more glamorous than this red-carpet gown by Justin Alexander. So much so we’ve even got a new news page (76) which we’ve ﬁlled with things that we think are of real interest NEWS… you need to know John Charles to sponsor best occasionwear award As tHe only CompAny ever to have won the same award for three consecutive years. said Chairman Barry Waterman: “We are delighted. designer Tobi Hannah has launched a sister line. Lara Hannah. stockist of some of the This is Layshaya from the beautiful new collection by Australian company Brides Desire. www. this lace and crystal-encrusted gown is cut close to the body to show up curves and its slender shoulder straps have a suggestion of detail . With a bow in the direction of the great Hollywood screen sirens.” 2011 Student Designer award winner to launch her own-name collection The WhiTe Room BRidal Boutique. this is a great opportunity for our company to put something back into the industry that has been so kind to us. A real cause for celebration and more so because John Charles is to sponsor the category. We are proud to be associated with the category which is so close to our hearts. +44 (0) 20 7870 7404 / www. new names – there’s a lot going on right now.bridesdesire.New collections. this is a relatively new category in the awards programme but its importance to retailers is growing year by year.
Mark Lesley www.uk .marklesley.co.co.uk The British Bridal Exhibition 11th – 13th March 2012 Hall Q Stand Q7 Stockist Enquiries Tel: +44 (0) 1621 784784 Email: info@marklesley.
com Vintage stars at The National Wedding Show iN KeepiNg wiTH THe gRowiNg trend in bridal. spot the difference. instead all they’ve done is advertise the idea of visiting local shops. but I bet there’s a good few mums/aunts/grannies who will spread the word.uk which itself has more than a suggestion of its own vintage ﬂavour. See the new collections at Harrogate March. hoping to pick up a real bargain. birmingham NeC 16-18 March) featuring suppliers of authentic vintage and vintage-inspired collections including bridal fashion. of the dangers of purchasing cheap dresses over the internet. the UK’s biggest consumer bridal show will be introducing a new area to its spring shows (London olympia 24-26 february. Jasmine manufactures in its own factories where individual seamstresses make each gown. It would have been such an ideal opportunity to warn women Little gems ReCeNTLy CeLebRaTiNg iTS fifTH year in the UK. The brand has built up a loyal following with over 100 accounts across the country who appreciate not only the company’s stylish collection but also those extra touches that make a difference. one of eternity’s stockists was presented with the gown by a somewhat unhappy bride-to-be who had followed up an ad on eBay (some would say. below is a ‘copy’ priced at £59. wasting our time and damaging our samples.co. the quality of the hand-sewn details is exceptional. a choice of hem lengths and the availability of rush cuts are part of the offering.jasminebridal. The British Bridal Retailers Association In the next issue of Bridal Buyer we will be looking at the work of the BBRA. Jasmine is dressing brides. Use you own website and literature you send out to highlight the dangers of buying cheap goods online. and the man behind the Brides Aware campaign to halt copyists. exceedingly stupidly). below. the association’s offer includes: support of a network of members Discounted business services Interactive brides-focused website sharing of best practice at brides Website support and seo membership of an umbrella organisation that deals with business issues Discounted rates on merchandise www.How’s this for an internet disaster? WIll BRIDes eveR leARn? tAke A look at these pictures. the newest of the membership retail trade bodies.co. britishbridalretailersassociation. As one of pete’s stockists said: “I realise that it’s unlikely that our brides are of the age group that listens to The Archers. maids. pete meads of Bonny Bridal. What can you get for £50 nowadays? Certainly not a luxurious gown that sells for thirteen times that amount. for looks from yesteryear. mums and tiny tots beautifully. on the left is a fabulous gown from eternity Bridal that retails for around £800. then trading online and being delighted with the cost and (very unrealistic) delivery time!” said pete: “I complained to the BBC about the utter rubbish quoted in that particular script of The Archers and also posted a comment on my Brides Aware facebook page and provided a link to the BBC complaints page. is now challenging the Beeb on the same subject after a character in The Archers opted to shop online for her wedding dress to save money and was thrilled with the results. message to retailers: photostat this page and hang it in your dressing rooms as a warning. +44 (0)1707 240068 / www.” the more noise retailers and suppliers make on this subject. Check out the new-look website at www.nationalweddingshow. the more likely it is to get heard. accessories and stationery as well as a café area where visitors can relax with a quintessentially british cup of tea and a delicious array of cakes. Maternity bridesmaid cuts.uk B R rit ish Brid a l n eta ile r s A s s o c i a t i o 15 .
Rainbow Club’s managing director explains: “So many of our retailers want to offer an online service but simply don’t have the time or resource to perhaps do this properly. Rainbow Club is launching a brand new. his surgeon. offers customers the opportunity to browse online for Rainbow Club shoes and accessories of choice. iTH a ReSpeCTed reputation for quality. Committee member dave Ketteridge of Tickled pink.uk Click & Collect Buy now and collect in store FIND OUT MORE watch out for a new name at bbeH March – Rosa Couture. news. which will drive further business and provide opportunities for mutual growth in the sector. sat on the board of numerous businesses. 17 . put base. driving trafﬁc to stores remains a key priority.co. Rainbow Club is looking to the future with a new service for brides and retailers. themselves amazed at the litigious nature of bridal retail and the sheer vindictiveness of some of our clients. and brides will be encouraged to visit stores to view other product offerings. the Brides protection scheme. The brand new ‘Click & Collect’ service launches in January 2012 and. Rainbow Club is introducing this new innovation as a way to meet consumer expectations and support its dedicated team of national stockists. he claims his threeyear-old grandson taught him to use it. and a good deal of dogged courage. salutes the out-going boss AlAn sAnDeRs took tHe helm of the RBA seven years ago as a stop-gap Chairman and proved so effective that the members refused to let him go –until he insisted at september Harrogate that it really was time to go.” See the new site from late January 2012 at www.And more. Alan was determined to reduce the amount of ‘volunteering’ done by RBA executive Council members. and turned it into an effective go-between and opinion-sounder. with the option to visit a stockist or place an order online for collection in store. In those seven years the Association has been formed into an effective body that sets standards for membership. and a blanket ban was imposed on all Chinese imports. google mapping for better search facilities of our participating stockists. a dry sense of humour. The product will be speedily delivered in distinctive ‘Click & Collect’ packaging and Rainbow Club will meet all carriage charges. we are very proud and excited about being the ﬁrst bridal brand to support our stockists in this way. The collection is from Julia barnes and comprises 50 wedding gowns and 70 maid and prom dresses in taffeta and organza. He also brought to the table a keen eye for legal pitfalls. media. you could text him a message and get an immediate response on his beloved Blackberry from a sunbed in tenerife. and use instead paid-for backroom services. design and service in the bridal accessories industry. New elements include retailer proﬁling for top accounts. we are therefore proposing to do this in partnership with our retailers by giving them a share of the growing e-commerce market – in what will be tougher trading conditions going forward. linking up with all sides of the bridal industry. to bring back suitcases stuffed with dresses. and better links to retailers’ own websites.. easy-to-use website supporting the initiative.. the services of a clued-up legal team – a great comfort to members – and the well-respected RBA Awards evening. exhibition organisers and the Government. to develop a truly professional association with a modern internet presence. not purely Rainbow Club product. some effective lobbying found the ear of peter mandelson and a huge pR disaster was averted – literally millions of european brides faced going to the altar without their dress. retailers. are some of his triumphs. Having come into bridal from an established background in the had developed property interests. W Rainbow Club collects the accolades Alan Sanders hands over the RBA reins as Laura daly takes on the role of Chair of the Rba. in a ﬁrst for the bridal industry. once an order is placed.. A classic case was when the eeC listened too keenly to Italian shoe-makers about the hard times they were having against Chinese importers.rainbowclub. tell us about it.. prices are from £200 to £350. and so brought with him a wealth of wide-ranging business experience and brass neck. our own suppliers had been reduced to China. as a result of a classic piece of bureaucratic stupidity. many a sponsor or supporter didn’t realise until some time after their conversation that they had agreed a deal. earning a commission of 30 per cent (of RSp less VaT) to the retailer. the consumer will be able to select a convenient location. suppliers. Major investment has gone into creating a new site that focuses on encouraging the bride to ﬁnd a stockist. Time-pressed customers are turning to the internet for more and more of their shopping needs and it is time for the bridal industry to think creatively about ways to meet this growing demand. Richard Marsh. since many of his meetings were interspersed with trips to what he calls his closest friend.
making our brides-to-be very happy. which really makes the dresses stand out. beautiful silk chiffons and georgettes with a combination of lace create a romantic. malis henderson. “today brides are discerning and focused on ﬁnding the best shape for their silhouette. halo. meanwhile the internet has made them much more designer-aware and. nathalie French and Richard designs. The desire to give the customer what she really wants is tempered by a gentle and human approach.” decorated in black. of course. “our clients are all individual and have very speciﬁc requirements for their wedding day look. I predict that over the next few years they will be looking for ﬁgurehugging styles with a ﬁtted skirt and a ﬂoaty overlay that allows them to look like a princess. We have the honour to work with a team producing innovative designs using the highest-quality fabrics and trimmings year after year. Wednesday and thursday 10am – 8pm. sometimes a bride can feel overwhelmed by a more structured gown. the shop is open monday--saturday 9am-5pm with late evenings by appointment on Wednesday and thursday. Claire michevani. lusan mandongus. they can see all the styles online before they come in. We asked four designers to each nominate a shop that is special to them and to tell us why. the collection and their understanding of the ﬁt and quality of the gowns means they are able to provide a fantastic and knowledgeable service to their clients. Gemy. elle & Charlotte and emmy london accessories. saturday 9am – 6pm and sunday 11am – 4pm. “We have noticed that the bar has been raised high by our fabulous british designers.” says owner maria sotiriou. owners mary and Regine feel privileged to be working in the bridal industry.” . the shop carries dresses by annasul Y. which in turn reﬂects well on the Stewart Parvin brand.” t eokath has been In WImbledon for six years and is open monday. the shop prides itself on offering skilled consultants to each bride. the softer ﬂoaty fabrics in particular have really captured the hearts of our brides the last few months.” says mary. as well as stewart Parvin they stock suzanne neville. naomi neoh. which gives even the most timepushed brides plenty of opportunity to ﬁnd their perfect dress. hollywood dreams.” First choice Stewart Parvin “The Bespoke Wardrobe really understands what makes our gowns unique and they are fantastic advocates of my work. Currently. the shop is opulently If the designers are the backbone of the wedding dress industry. Girls today are looking for unusual necklines and unique styling – I think strapless could be on the way out. feminine elegance. Ivory & Co. the average spend in the shop is between £2.500 and £3. david Fielden. affording her real focus and undivided attention. which never borders on being pushy. “over the past few years we have seen a lot of changes. in essex.000.RETAIL FOCUS Alan Hannah “Wimbledon-based Teokath is special to us because of their utter commitment to customer service and ﬂexibility. as well as alan hannah. and accessories by elizabeth dickens. tuesday and Friday 10am – 6pm. Louisa Shulman took note t 18 he besPoke WaRdRobe Is In the beautiful village of Ingatestone. Their enthusiasm for the brand. Pronovias and Ritva Westenius. the retailers are very much the muscle. They understand our ability to oﬀer a bespoke product so that they never have to turn a bride away who happens to be an awkward size or who wants a design change on her Alan Hannah dress.
London. The Bespoke Wardrobe has an elegant but intimate interior with huge mirrors and rugs and wall-hangings with in a private home. The service. 19 .Teokath’s Canterbury branch. uses rich dark colours and cleverly-planned lighting to make the absolute most of its gorgeous collection of gowns. Paradox and > Vivien sheriff. only with the wardrobe contents on display L ondon bRIde CoutuRe has been open for six years and is the largest stockist of Ian stuart dresses in the uk. above and left. alterations and aftercare are second to none.” A favourite of Royal designer Stewart Parvin. mikaella and John Charles. In november they took on three new accounts: YolanCris. Each bride is treated like she is the only bride in the world and is given wonderful advice in a beautiful setting with Champagne and classical music. experience. they also carry Pepe botella. If I were a bride I would be sure to shop there. to complement the dresses they stock accessories by Polly edwards. Paloma blanca. Veerle Praet and sanyukta shrestha. Extended opening hours are core to the service on offer Ian Stuart “London Bride Couture is a beautiful shop in Pimlico. that looks and feels like a Parisian boutique.
huge antique mirrors and gorgeous chandeliers. others want a more understated classical feel. dresses range in price from around £1. meanwhile. Carina says that gentle hues of colour are making their way in. asking for soft lace.000.000 and £3. Claire Pettibone for magical mysticism and internationally-renowned Jenny Packham (as worn so frequently by the duchess of Cambridge). “our brides constantly tell us it is the best bridal boutique they have ever seen!” says Carina. Polly edwards. “after countless requests to dress the mothers of our brides we are going to open our sister shop for exclusive occasionwear for elegant mothers and red carpet sophisticates!” . lace has deﬁnitely been the biggest success story of the past year.000. Flo & Percy. Paradox and Rachel simpson. “there is a lot of diversity among brides right now. style and materials are very ﬂexible now. and for the beautiful drapes that separate different areas.” “Carina and Lucy started their shop. Opulent silks have been used for the soft furnishings. intimate experience with expert advice and care from our team.” Carina baverstock carries a wide range of accessories by Jenny Packham. “We carry an enviable a. knowledge and hands-on approach. Carina Baverstock. “our shop offers a highly personal. Carina and lucy are trading on their success and expanding.” says Carina. and they opened in the middle of the season. In the past ﬁve years the amount of research brides will do has increased greatly and it is quite normal for them to visit upwards of seven shops to try on dresses.” says kim mcCool.lister’s dream of outstanding designers. Ritva Westenius for glamour. Colour. to dress the walls. just over a year ago. “many are asking for a dress which is dramatic. david Fielden – chic and contemporary. delivering every bride full attention and asking us plenty of questions to ensure that most orders are closed. stephanie browne. this could be down to there being a greater variety of dresses available and the ‘rules’ about what is acceptable bridalwear becoming more lax. silk or simple a-line designs. We pride ourselves on taking on the best and most exciting new designers as well as maintaining a lovely relationship with Ian stuart and remaining his largest stockist. open six days a week 10am-5pm with evening appointments available. every celebrity’s dream designer at the moment. these brides have been excited by Paloma blanca and Veerle Praet. she thinks that winter weddings are becoming more popular and brides are asking for capes. “our ﬁrst year has been better than we could ever have dreamt. We are also the only store in england to stock Veerle Praet’s elegantly sophisticated couture gowns. the average price of dresses sold in the past 12 months was £2. We have been very impressed by their professionalism.RETAIL FOCUS open monday – saturday 10am – 5 pm.” David Fielden W 20 e aRe based In the picture postcard town of bradford on avon – 15 minutes from bath but with better coffee shops!” says Carina.000-£5. who owns the shop together with susan levy. suzanne neville. Shimmering crystal chandeliers and side lamps are a wonderful addition and produce pools of light that highlight displays boutique is sumptuously decorated with French country furniture and luxurious silks.” says susan. Within little time plenty of reorders started coming in. boutique-like shop has art deco and French-romantic elements which is what gives it the Parisian feel that Ian loves. nieve Couture. the average spend is between £2.000. the intimate. sassi holford for countryside romance. which is brave but it did not hinder their success. theatrical and deﬁes convention and they love Ian stuart’s modern beautiful creations. the large The interior of Carina Baverstock has been designed to create an atmosphere of grandeur and comfort. louis mariette. matthew Williamson – debuting his bridal collection. there appears to have been a huge move away from large formal skirts and there is deﬁnitely less structure in the gowns.
Georgia Daniels heads off for the sunshine 24 .000 Brits get married abroad each year. and the ﬁgures are rising. As many as 80.travellıng Gowns to go: right ‘Have dress will travel’ seems to be the motto for a growing number of brides today.
Between 6. Many couples are juggling full-time jobs with children even before they marry and handing the organisation of their nuptials over to an expert turns if from a stress fest into a dream come true.” says Burton.” As well as being able to. who runs the Bridal Consultant. “we are now dealing with those who once would have been happy to spend £15. and retailers should ensure they get a slice of the action. Most people opt for somewhere that sunshine is near enough guaranteed. friendly people and most of all value for money combine to make it the perfect choice. lisa Burton.” Opposite page: Maggie Sottero. it has really taken off. this is deﬁnitely a more discerning clientele. involving a smaller scale event with fewer guests.t He lure of tHe wHite sAndy CAriBBeAn BeACH HAs long been hard to resist for many couples.000 people travel to our shores from other countries each year to get married.” 25 . especially those who want to escape and do it alone on their big day. this page. “not only has the number of weddings abroad increased over the past few years. destination weddings are big business. than ofﬁcial numbers quote. Anoushka G. it is no longer good enough for specialists such as us to just run a phone or web-based service – we have opened ofﬁces where our clients can come and talk to us face to face. Sanyukta Shrestha and Tobi Hannah all cater to the destination wedding market with clever cuts and lightweight fabrics that travel it seems it’s not only english couples who want to get married abroad. retailers also appear to turn their noses up when the bride > says she is getting married abroad. on average. beautiful locations. Couples ﬁnd that if they marry in greece in the summer months and give their guests enough notice. ever since the Mamma Mia movie. one of a growing number of specialist companies that have sprung up to cater for the needs of wanderlust brides and grooms. “the number one bug bear of brides who come to me is that they struggle to ﬁnd a suitable dress.000 and 10. As such. clockwise from left. but the type of people doing it has changed too. and they save further money by already being in situ for their honeymoon. “they complain that bridal retailers are sorely lacking in expertise when it comes to advising them on a suitable dress to take abroad. : Amanda Wyatt. and therefore calls for wedding gowns. says that greece is the most sought-after location. which means that there are far more weddings.” says Burton. couples ﬁnd that it is far less stressful. and it is growing. but new york City and a handful of european destinations are increasingly popular. Marriages abroad are not included in the ofﬁce of national statistics ﬁgures.000 but no longer can or simply want to hang on to their pennies in this unpredictable economy. many of them will combine the wedding with their summer holiday. halve their costs if they marry abroad. too. retailers need to sit up and take note. the fantastic weather. they say that the choice is poor and the knowledge of what kind of fabrics travel well is scant. “i have been in this business for eight years and greece has always been popular but.
Made from organic silk. plenty out there for destination brides. lightweight and fairly slimline. still has a wow factor. a good tip from Mon cheri is that any beading on the dress is properly protected so that the beads do not snag on any other part of the material. the combination of fabrics keeps the body cool in hot weather and is resistant to uV light. our travel Maxi box is the largest size that an airline will permit in the cabin. yet all airlines have restrictions on hand luggage. which is always a great relief. If the dress is too heavy to go onto the plane as hand luggage and therefore has to go in the hold. they travel well and with price tags ranging from £275 to £400. salt water and abrasion.049 and there is a chiffon overlayer at £744. anoushka G advises covering the dress in a polybag and then putting it into a long over-bag as the air between the plastics help prevent creasing. mould. but are on the increase. it is easy and comfortable to wear in soaring temperatures. Maybe it’s time to check your stock for what may be suitable. Maggie sottero’s most sought-after destination wedding gown (style rd1044) is made from billowing gossamer chiffon and retails at around £925. at Maggie sottero the suggestion is to turn the dress inside out. but even the larger dresses will ﬁt if they are packed correctly. and it seems that weddings abroad are not only here to stay. are destined expressly for brides who go travelling Packing tips Manufacturers each have their own advice. travel boxes also double up as wedding dress storage boxes and are made from special ph-neutral board that prevents discolouration of the dress. if necessary. if she buys the travel box from the retailer she has the added advantage of getting it packed for her. Mon Cheri’s chiffon Amalﬁ gown (£600) is made from lightweight chiffon that is perfect for a destination wedding. the dress should be hung from the highest place in the room and then cold-ironed on the inside. the case should be labelled: ‘fragile Wedding Items’. which of course makes it even easier to pack. Dresses in the lovely Dessy Bride collection. upon arrival the bride should take the dress out of the case and hang it up (with the train. “we encourage retailers to keep a stock of our boxes so that the bride can purchase one as soon as she buys her dress. and it is big enough to ﬁt any dress as along as all the air is pressed out of it.” says Amanda Aislabie at Maggie sottero. Anoushka g’s lace Katrina dress (srP £1. sultry dress with a single ﬂoral embellished shoulder strap. sincerity and tobi Hannah both offer chiffon dresses at around the £720 mark that are eminently transportable and the fabric makes them ideal to wear in hotter climates. “we are ﬁnding that the popularity of weddings abroad has increased in recent years and we have reﬂected this by bringing a destination range into our collection. the tobi Hannah dress is short. giselle Hulme at the empty Box Company has been successfully supplying travel boxes for wedding dresses for 20 years.” she says. the creases should drop out. in fact. has all the right fashion-now features. which retailers should pass on. as an industry we need to wise up to all trends. bottom right. at the destination. A quick tour round the manufacturers shows that there is. When the bride gets to her destination she should take it out of the bag and hang it in a steamy bathroom. they are brilliant value and perfect for those on a budget and keen to save money by choosing to get married abroad. Maggie sottero 26 agrees with anoushka G – a steamy bathroom will help drop creasing. shown on the previous page. this is a slimline. “no bride wants to put her dress in the hold when she goes on the aeroplane. Most destination wedding dresses are sleek and slender.050) . bamboo and organic cotton. she wants to – in fact should be advised to – keep it with her at all times. mildew. right. ensuring that corset bones do not bend. fold the sides of the gown inwards so it is it is being transported in and then to fold the bodice of the dress over the case. Amanda wyatt has a chiffon gown in the collection (£800) which. if there is one. has a beautiful range of organza and tulle dresses which are great for overseas weddings. sanyukta shrestha’s esther gown is her best-selling destination wedding dress and has been a favourite with the press. sanyukta shrestha says the luggage with some acid-free tissue and covered with soft muslin. but retailers certainly need to do their homework on what might be suitable to wear in hot weather. and certainly bear destination dresses in mind when you visit BBeh in March. is very lightweight and hardly creases. pulled out over a chair if possible) so that any creasing is reduced as much as possible by the wedding day. dessy Bride. and what travels well.” . transporting the dress to the dream location is something brides need to be advised on. the srP is £2. despite being lightweight and slinky. too.chiffon gown. this extremely lightweight dress is timeless and simple in design.
it was after successfully creating her own wedding dress that ada Ellis founded the company back in 1912. her son James Ellis the marketing and general manager. their opinions count. it’s an unusual set-up in that everyone cares about the company.” ada’s son sidney recalled on Ellis bridal’s 75th anniversary in 1987. and set up a blouse factory in east london. ada realised she needed a whole team of machinists and cutters. “she was a great designer. regine’s husband barry Waterman is chairman. “Films in particular were a tremendous source of inspiration. today’s managing and design director is regine Ellis. of the 30-odd employees at the Ellis bridals headquarters in Wood Green. James says that. it has been around longer than anyone else on the planet. too. because the family reputation is always at stake.” says James who joined his mother and step-father in 2009 after cutting his teeth as a studio manager with alexander McQueen. she would see a dress in a ﬁlm and make it the next day. Ellis bridals bends over backwards to keep its retailers happy. i think that’s one of the achievements of our business. several have been with the company for decades. “if people have been working with us for years. nobody rushes to clock out at the end of the day. Ellis bridals has moved from small beginnings in london’s East End to market leader on a multinational platform. her ﬁrst business was launched from her and her husband’s ﬂat above their barber shop in Pimlico. What’s even more astounding is that. . she had arrived in london from Poland at the age of 15. before the First World War she moved to a larger premises in Commercial road. happy 100th to one of the uK’s great success stories… and the nicest bunch of people you could meet.” Customer service is paramount.” as the ﬂedgling business ﬂourished. over all those years. north london. in Whitechapel. “they can also have their say and inﬂuence in the company. Dominic Bliss goes down memory lane 100 C 28 ould Ellis bE thE oldEst bridal housE in the world? as far as the company knows.years of bridal’s best over the past century. they almost become part of the Ellis family. it has steadfastly remained a family-run business.
” sidney’s grandson James explains. according to Ellis’s charted history. the second World War saw this part of london decimated by German air raids. Ellis bridals were no exception.” sidney recognised the potential of Far East manufacturing as early as the mid-1950s. ada wisely decided to relocate to brighton for the rest of the war. “the production facilities and skills on offer meant that dresses which would previously have been unaffordable were suddenly accessible. “he had his mother’s eye for beauty but also his father’s level head when it came to business which helped him keep the brand successful. “and that was the start > Main picture: Gown from the lavish Centenary collection. the showroom opening in 1957. settling in the bow quarter in east london. sidney moved forward to spearhead the business and returned the company to the capital. later. when peace returned. their studio façade destroyed by a bomb blast.part of the thriving East End rag trade. Ada’s daughter Minie marries Harry Monk in 1936 . treasured pictures from the company’s past. above clockwise: Ada marries Sam Ellis in 1910.
with italy. and to have them commercially available in stores within days. Praise for Ellis bridals abounds within the industry. With so much history and success behind them. “the collection comes straight out of the Ellis history books.” says Miranda Eason. at the same time. “Ellis combines great design with ﬁgure-ﬂattering construction. John Charles. James explains how there is often a storyline behind the bridal photo shoots they do. Far left: Barry and Regine with awards presenter John Scott and Susi Rogol at the Bridal Buyer Awards 2011. stunning silhouettes and luxury fabrics. just like Kate Middleton at buckingham Palace. by the 1960s both collections were being stocked in both harrods and selfridges. he was the ﬁrst designer to recreate the wedding dresses of both lady diana and sarah Ferguson. look to the future. John Chares now moves into the hall of Fame. all at can’t-believe-it prices. “his designers worked furiously during the royal weddings. and that we are the oldest bridal house in the world. a massive 13. both Yasmin le bon and Melanie sykes posed as Ellis brides. sketching. north london. it was around this time that Ellis bridals realised the full potential of advertising to brides. Left and below: early images from Brides magazine in the 1980s sidney pulled off a coup.” inevitably the centenary is a chance for the company to take stock of its history and. all of which are planned in-house. Kelsey rose has been awarded the best bridesmaid Collection twice so far ELLIS BRIDALS DATELINE 1910 Ada Ellis makes her own wedding dress and starts trading from her as ever. this year’s centenary celebrations are sure to be high-spirited. James says regine and barry haven’t ﬁnalised party plans yet. “a company that is still going strong after 100 years is doing something right. editor of You & Your Wedding. advertising will play a crucial role in this new collection.” in spite of all this success. makes me incredibly proud.of the company’s real growth. ofﬁce and workshop in Wood Green.000-square foot warehouse. especially through the use of social media. Currently they sell into around 500 retailers in the uK. but the existing three – Ellis.” there was a further royal seal of approval in 1987 when Princess anne visited the bow factory. they weren’t afraid to spend large on campaigns.” 1912 Ada opens a studio and 1941 to Brighton during the 1946 Ada’s son Sidney joins the 1955 1959 1969 Ellis are featured on the front Brides & Setting Up 1984 1986 1987 1992 1998 Kelsey Rose bridesmaids 2012 1981 Home dress just days after the 30 . photographers and models. John Charles and Kelsey rose – are to be promoted internationally. as the company matriarch herself stresses: “the fact that Ellis has stayed within the family all these years. We combined this historical aesthetic with our contemporary design work to create a sumptuous collection that reﬂects our distinguished heritage.” Ellis Bridals Awards three times winner of the bridal buyer awards for best occasionwear Collection. the company history remembers what a massive success it was. in 1995 the company moved premises to their current location.” regine says.” in 1959 the Ellis launched their mother-of-the-bride label. the benelux countries. For the centenary campaign they chose syon house. piecing together our history in fashion – a wealth of intricate embellishments. eastern Europe and China particular targets. James also wants to boost marketing opportunities to potential brides. cutting and piecing together gowns which looked identical to the originals but at prices the average bride could afford. ireland and mainland Europe. there are no plans to increase the number of brands in the portfolio. right now they need to ensure their Centenary Collection 2012 impacts with style. “We spent many late nights searching through old photos and letters. a beautiful stately home in west london.” James explains. “the history of the house ties in with our centenary. and for our model we wanted a modern-day princess. “We try to keep it sophisticated. it’s the family side of the business that James and regine insist is most important.
exhibitors and visitors alike have had a huge input into annually improving the Harrogate show. just like the electricity bill. BBA “BBEH in Harrogate – love it or hate it. and the social aspect is an important consideration for most. as the enduring and endearing home of bridal. and keep ahead of the game. For manufacturers and retailers alike.” Nick Day. Harrogate. with characters like Wendy Adams heading the list. and seen as a cost of doing business rather than a weekend away. BBEH. delivers the business “Over the years. regardless of the distance they have to travel. The importance of visiting this major show should never be under-estimated. To them. Harrogate is a few days in the year when you can show loyalty for past investments. it’s the one show that you need to visit to stay in touch with what’s new. Sincerity “It is clear from collating research responses from our members that most of them regard BBEH as their principle buying event. Was there ever a ‘Harrogate’ without Wendy?” Joe Sweeney. this long-standing and ever-popular twice-yearly show has a reputation for bringing together some of the best international manufacturers and niche collections with the country’s most professional and passionate retailers. Harrogate is regarded as a must-visit.Why BBEH is the very best Now in its 30th year. It seems that Ocean Media has big ears because it certainly listens. Continuity of personnel is the key to permanent success.” Gordon Symonds. The March and September dates should be worked into every retailer’s yearly calendar and accounted for in the annual budget. BBRA 32 .
our choice of when and where to buy new gowns has never been more varied. editorial and trend alerts for our readers. In fact trying to plan next year’s spending is proving harder than choosing a new phone tariff. in London. Much as the rBA welcomes change and encourages progress in this industry. Manager. For the small independent bridal retailer. the boltons and upgrades are what make our lives more interesting. buying the perfect mix can prove Emails pop up on my new iphone nearly every day informing me of the next ‘must see’ trade exhibition. Having recently heard that the market is to fragment even further with more splinter “BBEH is important because it’s the show where BIS members get the majority of their orders for the year. we’d all be in a pickle! Laura Daly. Last September we exhibited in the Media Lounge for the ﬁrst time which surpassed expectation. and to meet different suppliers. Then there’s the roaming tariff to consider if you stock. something I thought would be impossible to beat! There’s the basic tariff of March and September Harrogate.” Andy Jackson. some things in our already have the perfect venue in Harrogate! What sounds best. or a soul-destroying schlep around several venues in London? What’s the betting that one of your suppliers will only be showing at Harrogate anyway. A unique and beautiful town with a fabulous choice of restaurants and bars all within walking distance of the exhibition halls and hotels. But the shows are also special because that’s when you get most retailers and suppliers together in one place. BBEH provides a platform for the industry. the show is the perfect place to get advice on what you need in stock. but it’s also becoming confusing. attending all these shows just isn’t a viable option. I can’t help thinking that the bridal world’s gone a little bit mad! Being in the grip of a long hard economic winter as we are. with promises of huge footfall and big spenders? It seems that everyone has a different opinion as to what exactly is the best time for new dresses to land in our shops. We always return with ideas . how many labels can sustain showing at all or nearly all of these shows without passing the cost on to the retailer? Are designers and suppliers being pushed to exhibit all over the place. The atmosphere is perfect . it doesn’t follow that the whole exhibition industry needs to shatter into disjointed array.” A From the RBA S THE NEW YEAr kICkS in. in much the same way as we are pushed by all and sundry to attend wedding fairs. you may want a bolt on of May’s designerwear offerings. and an upgrade to occasionwear at Pure or Moda in February and August.” Louise Dicks. or if you fancy going to the numerous international fairs in America and Europe. all you could need is one well-laid-out treasure hunt. at Harrogate you can catch up with friends when you’re setting up your stand. and I look forward to it every March and September.” Rachael Rowles. but a pleasurable three days away too. Richard Designs “Harrogate as an exhibition venue is one of my favourites. with a fantastic social scene as well.“BBEH presents the perfect atmosphere for us exhibitors to show our new collections at their very best. For new shops. and that the dresses you thought you’d get in earlier than your competitors if you went to order them in July. during the show. as the whole of bridal is brought together in one place. at the fashion shows or at one of the must-attend social events such as the BISCO. Scottish Wedding Directory through the door. Although the old buy-in-September-deliver-in-January formula may be out of kilter with today’s buying patterns. Apart from the some shows fall slap bang in our busiest periods. and buy on the next. actually all arrive in the shops at the same time as those ordered later? Don’t get me wrong. BBEH is a twice-yearly concentration of this wonderful sector in which we work. makes attending BBEH not just worthwhile for business. It gave us a base to meet suppliers and many of our Scottish advertisers popped by to tell us about collections they had seen/ ordered and to ask whether they’d be good for editorial coverage. allowing us to socialise. time-consuming and expensive. with lots of opportunities for socialising. and to share information and ideas. I wonder how many of us retailers will be having a quiet little panic at the thought of where and when they’ll be going to buy next season’s dresses? The need to spend wisely and buy intelligently has never been greater. but these days. for example Pronovias. White Mischief 33 . build on new and existing relationships.relaxed and friendly. Trudy Lee “BBEH has always been the place we visited to both view the latest collections and search for fresh designers.and inspiration for our future shoots.” Christine Marchant. Chair Lorna Leckie. ensuring you make good buying decisions. so it’s crucial when it comes to maintaining levels of business. True. picturesque Harrogate. We would always recommend that you can look around on one day. but without that basic tariff. BIS “We have exhibited at Harrogate for over 20 years – it is where we release our new collections twice a year. and (hopefully) a new exhibitions in May. It’s important to us that everything featured in our magazine can be bought in Scotland and this level of contact has given us an insight into what our Scottish retailers buy.
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bridalbuyer.com Perfect Wedding Wedding Ideas Scottish Wedding Directory 37 .Men’s formalwear Anthony Formalwear Antonio Villini Avant Garde by Heirloom Cameron Ross Etiquette Formal Hire Heirloom Waistcoats Jean Yves Masterhand Meadows Bridal Shoes Peter Posh Formal Hire Robelli Torre The Ultimate Formal Suit Hire Company Victoria & Edward Wilvorst Rainbow Club Gorgeous Goya London Hermoine Collection Hilary Morgan Hollywood Envy by Precious Formals Jean Yves Jim Hjelm Occasions JLM Europe Joan Lee Kelsey Rose Little Temptations Lou Lou Luna B Lux Gal by Precious Formals Childrenswear 15 Teen by Precious Formals Alexia Designs Amanda Wyatt Angel Couche Tot Emmerling Frazer & James of Knightsbridge Gino Cerruti Glam Gurlz by Precious Formals Joan Lee Linzi Jay Childrenswear Little Temptations London Harmony Lou Lou Lux Gal by Precious Formals Peppermint Posh Angels by Precious Formals Premier Design Starlets Junior Prom Tara Lee True Bride True Essentials Twilight Designs Twinklets Communion Dresses Venus Bridal Victoria Kay Watters Veromia MacDuggal Manon Mark Lesley Kiss Prom Mascara by the House of Frank Saul Mori Lee Occasions by PLG PF Starz by Precious Formals Phoenix Gowns Posh Angels by Precious Formals Posh Precious by Precious Formals Precious Divas by Precious Formals Precious Prom by Precious Formals Premier Designs Promise by Linzi Jay Reprise Prom Ruby’s Gems by Precious Formals Sassy Boo Opulence by Romantica Signature Starlets Junior Prom Tiffany Prom True Bride Twilight Venus Bridal Victoria Kay Watters Special extras / services / trade associations Bridal Consultancy Service Bridal Industry Development Bridal Retailers Network Brimas Bridal Software Concept Covers Consultancy Service (Bridal) Eastman Staples Else By Rainbow Club Klassy Covers Merry Modes Omnisew/Omni-Pro-Steam Propress Fabric Steamers Retailers Network (Bridal) Services and Trade associations Victoria & Edward Xedo Software Prom 15Teen by Precious Formals Alexia Designs Alvina Valenta Alyce Designs by FF London Amanda Wyatt Angel Anoushka G Bluemoon Champagne Fashions Crystal Breeze Prom Diamond Edition D’Zage Prom Fairygodmother Gino Cerruti Glam Gurlz by Precious Formals Media Ronald Joyce Maggie Sottero Bridal Buyer / www.
CAROLINE ATELIER AWARD WINNING BRIDAL DESIGNER Style .com (00353) 877704341 .com info@caroline-atelier.Emmy All New Stockists Welcome www.caroline-atelier.
and when the winners in the following categories are announced: t leek and wensleydale cake with beurre blanc sauce roast chicken supreme* Crushed new potatoes with tarragon sauce assorted spring vegetables strawberry millefeuille with yorkshire clotted cream * Vegetarian option Butternut squash and goat’s cheese gratin with basil oil Menu Best Bridal Manufacturer Best Groomswear Manufacturer/supplier Best Bridesmaid & Prom Collection Best Occasionwear Collection Best Bridal headdress designer British Bridal designer of the year Best Plus size Collection Best British Bridal designer Best student designer wedding dress of the year Best Bridal retailer north Best Bridal retailer south Best Groomswear retailer north Best Groomswear retailer south Best new Bridal retailer Best retail website Champagne reception Pre-dinner entertainment dinner awards presentation dancing to live band discotheque ‘ ON LO ND I VO E u xq RY Tia ite ra Jew s & & CO ell er y . reaching the ﬁnalist line up is a considerable achievement and allows use of the awards Finalist branding for a full year. and the ly. attended by more than 600 guests representing all sectors of our industry. r i yougia Pickyo: ningle t0c 0. now is the time to book your ticket for the big event and plan to celebrate the best. oo e su ts b s ar f ten cke table o ets price Ti k tic . is a highlight of the year. those who have awards entries were opened. short made it to the ﬁnalist lists will be informed. t bject to ke .the AwArds 2o12 On 5 december. 39 . in style he Bridal Buyer awards stand for excellence within our industry. and recognise the professional expertise and creative talents of the individuals and companies who have helped ensure that uK bridal design is of world-class standing. et )1423 770120 tick+44 (0 ket £70. at the harrogate exhibition Centre. the awards ceremony will take place in harrogate on Monday 12 March. and will be hosted again by tV stylist John scott. the boxes were closed. is t : si befo uiri 75. during BBeh. k t Geor nuar s £80 t £8 Boeocontac re 31 Ja able of 12ngle ticke s. 900 enq ooked ten £6 at date f 12. £ et o th tick kets b ble of able ter Vat For ta Tic d af £775. the glittering event.
uk Style: 1036 . Quality & Styles at competitive prices.The Art of the Dress www. Please visit our web site to see our stunning new collection. For more information or to book an appointment please contact us on 01424 427284 or e-mail: firstname.lastname@example.org. With no minimum order.co.uk Fantastic offers always available.
wedding dress of the year ﬁnalists The t 42 he voting has closed. We asked category sponsor ivory & co to select a sparkling ﬁnish for each gown. the nominations have been counted. the voting process has taken four months with brides-tobe nominating their favourite gown via the Your & Your Wedding and national Wedding show websites. the winner of the coveted Wedding dress of the Year title will be announced. at the Bridal Buyer awards 2012. and on 12 March. Amanda Wyatt Style Sookie A stylish strapless satin gown with a .
Ellis Bridals Style 11197 Justin Alexander Style 8610 tulle features a sweetheart 43 .
Mark Lesley Style Eve Maggie Sottero Style Adeline 44 .
see page 39 45 .Veromia Style VR61067 The Bridal Buyer Awards To book tickets for the Awards.
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on the phone to...
Okay, where did the idea for Klassy Covers come from? When setting up my stand for Tusneem Bridal at BBEH it was difﬁcult to make a plain mannequin look engaging. I bought a piece of sparkly lace and attached it to the mannequin and had so many enquiries that a new concept was born. How did you set about ﬁnding a maker? And where are you manufacturing now? We started off with freelance seamstresses, but when production increased we found our own manufacturer in Manchester. Now we are looking to bring all manufacturing inhouse. Business is obviously booming. How many retailers have you sold into in the UK, and are you focusing on bridal shops? We have sold to over 250 bridal shops to date and nearly 175 fashion boutiques in the UK alone. Are you selling abroad, too? Yes all over, as far as Australia. How are you publicising the collection? Via magazines such as Retail Focus, VM focus, also Morplan advertising but mostly has been
Spotting a niche, this talented designer-turned-entrepreneur, created the Klassy Covers concept
VM and Display show in London and Modatex in Essen. We are also looking at New York as another hot spot for Klassy Covers. Which model is your own personal favourite? I would say the new Dark Silver Sequin cover. It has wow-factor appeal and the right tones to contrast with almost anything. Four pieces of advice please on how brdal retailers can use Klassy Covers to best advantage. The covers speak volumes so don’t overdo your windows. Work with a colour pallette using different type covers to create more interest in both the windows and instore. For example, silver, ivory and white tones for Winter or Christmas. Picking a theme makes it easier. Change your looks all the time with new covers. Speak to one of our team for advice –we can recommend the best selection of covers to suit the look of your boutique. What are your plans for future development – where will you be, say, ﬁve years from now? We are progressing rapidly with Klassy Covers, but our plans are to work with VMs from the high street to high end stores, to expand our range with Morplan for the UK, and to move on into supplying distributors globally.
How many different models do you have now? What’s the very newest and which one looks like being the all-time best seller? A mix of the lace and sequin covers are the most popular. We have over 30 styles in our standard bust form collection and over 60 styles for bespoke which caters for all shapes of mannequins.
word of mouth. So has this become an allconsuming passion, or are you still designing bridal gowns? I was a bespoke designer for 12 years before I moved into the
wholesale arena, and realise now that, as a designer who uses very elaborate fabrics, cuts and embellishment, the broad, midmarket audience was not for me. My bridal label will be back some time in the future but very much focused on the top end and with a celebrity involvement. Where will you be exhibiting in 2012?
Making May special
While many of the world’s top names are working on the collections that they will debut at the exclusive White Gallery London show in May, we asked Event Director Alejandra Campos to explain what makes this the deﬁnitive designer event
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Where and when
White Gallery London Battersea Evolution 20-22 May 2012 www.whitegallery.com
If you had to deﬁne White Gallery London’s particular USPs, what aspects of the show would you choose? This exhibition has so many distinct features that make it stand out from all other bridal trade events, but they are actually quite easy to deﬁne. Of overall importance is the fact that, for the very ﬁrst time, top designers have a platform that is totally dedicated to their talents, and focused on their positioning within the market. The exhibitors may be very different to one another in their approach and the personality of their product, but they share the same price points and the same discerning clients. From a retailer’s standpoint, White Gallery houses a tremendous choice of top-end, international talents; they don’t have to search out brands appropriate to their needs because they are all here, in one place. And of course, it goes without saying that the location of White Gallery is perfect for the visitor; its proximity to the airports and mainline stations is so important, but the fact that it is so close to some of the capital’s best hotels, restaurants and shops adds appeal to the proposition. May will see the third edition of the show. What are the major changes that have taken place since it was introduced in 2010? The move to Battersea was probably the most meaningful change. Saatchi Gallery was a wonderful launch pad for White Gallery London, but Battersea Evolution allows us to present visitors and exhibitors with a practical yet beautiful layout in a striking, purpose-built environment. Having the ﬂexibility to structure the ﬂoor plan within the available space means that our individual designers can have their own intimate areas; buyers responded really well to the ambience we created in 2011 and we have added more features to that for this year’s show.In addition to the Kissing Room, a lavish Champagne bar, and the Vintage Café, there’s something new and especially exciting, but I can’t tell you just yet… How many exhibitors are you expecting this year? We now have 57 top-name international designers showing their 2013 collections at White Gallery London – 19 more than
“White Gallery creates a ﬁne platform for the best in bridal design, with prestige and elegance.”
Kim McCool, London Bride Couture
Alan Hannah Anny lin Anoushka g Amanda Wakeley Augusta jones Babe Blue Bridalwear david fielden donna lee elizabeth stuart gatti nolli couture gemy couture Halo & co Harriet Wilde Hollywood dreams jesus peiro ian stuart Bride ivory & co katzi jewellery kisui johanna Hehir lea-Ann Belter linea raffaelli lusan mandongus lyn Ashworth madeline isaac-james mH tiaras miamia nicki macfarlane novia d’Art ottavio nuccio ozlem suer pepe Botella peter lang polly edwards rachel simpson ritva Westenius sanyukta shrestha stephanie Allin stephanie Browne stewart parvin terry foc the vintage Wedding dress company tobi Hannah vivien sheriff Yolancris
Carina, Carina Baverstock
“I can’t wait for White Gallery - I love seeing all that talent and creativity under one roof.”
HAlo & co
The New Talents
claire mischevani ellie & charlotte Hazaar of london katyakatya shehurina
ivorY & co
the ﬁrst edition. Alongside some of Britain’s very ﬁnest talents, there are world-class designers from France, Italy, Belgium, Germany, Spain, the Middle East, the Far East, North America and Australia. Several of the designers staged individual catwalk shows at White Gallery London in 2011. Is this something that will be repeated this year, and if so, who will be up there in the spotlight? White Gallery London‘s invitationonly catwalk shows have been hugely successful. They are wonderfully glamorous and give designers the opportunity to present their collections with their own stamp to their buyers and the media. Visitors are inspired by seeing new looks come to life on stage and particularly the way the designers themselves choose to style and accessorise them – it often helps conﬁrm those buying decisions. The reception prior to each show is a great opportunity to mingle, too. The international press love the White Gallery London catwalk performances – proof of that is their attendance, their feedback and the resulting worldwide coverage. This year, in their own, specially-staged shows, will be Alan Hannah, Anoushka G, Ian Stuart, Ritva Westenius, Stephanie Allin and Stewart Parvin. What sort of press coverage did the event, and exhibitors themselves, get last year? The media coverage was phenomenal – valued at over £250K. White Gallery London and the participating designers were featured in more than 50 publications around the world, as well as online and on television. We work really closely with our media partners to guarantee coverage for our designers as part of our PR and marketing campaign. What is planned for the other exhibitors – anything special? Oh yes. In the second edition we introduced the Designers Preview and New Talents Preview catwalks which were extremely well received by everyone. White Gallery London 2012 will feature two amazing special productions. We are currently working on the programme but some of the designers already confirmed include Elizabeth Stuart, Johanna
Hehir, Kisui, Lusan Mandongus; Sanyukta Shrestha and Terry Fox. To last year’s New Talents – Terry Fox, Sanyukta Shrestha, The Vintage Wedding Dress Company and Tobi Hannah – White Gallery proved to be a springboard to recognition, creating instant awareness of their name, style and product. Who should we be looking out for this May? The 2011 young stars are exhibiting this year as highlyrespected designers. Following in their footsteps for 2012 are Claire Mischevani, Ellie & Charlotte, Hazaar of London and KatyaKatya Shehurina. Alongside the bridalwear designers who will be debuting their 2013 collections at White Gallery, who will be there showcasing accessories? We have some sparkling names here: jewellery and headdresses from Babe, Halo & Co, Ivory & Co, Katzi, Malis Henderson, Peter Lang, Polly Edwards, and Stephanie Browne; shoes by Rachel Simpson and Harriet Wilde and hats and headpieces from the Royals’ favourite, Vivien Sheriff. White Gallery must require some serious investment. Where is the promotional money spent? How do you spread the word about the show and pull in the international buyers and press? Our integrated marketing and PR plan is a vital element in the success of White Gallery London. Its aim is two-fold: to create global awareness among the target visitor audience and to maximise on exposure for exhibitors. The wide promotional mix includes advertising, direct marketing, and web and e-marketing campaigns on targeted markets around the world. Bridal Buyer’s publications and website are also a pillar to support our clients and be in constant communication with the industry at all levels. In addition, we have an overseas programme for international buyers and a dedicated PR agency. If I have a shop and I want to attend the show, what do I do? Online registration for buyers will open in January at www. whitegallery.com where there will also be regular exhibitor and event updates.
stepHAnie Allin steWArt pArvin
tapasmaiti.com .showing at: wedding photography: www.
Bridal Buyer asked some of the leading brands for the new season’s trends. sequins and crystals Decorated wedges Contemporary courts 20 new styles t +44 (0)1476 514524 W www.paradoxlondon. foot-tapping reaction Hassall Velvet and lace Floral decoration Vintage detailing 13 new styles SRP £55-£65 t +44 (0)1392 207030 W www.95-£69.uk Style: Grenadine Pink Lace treatments Super-high heels Scalloped courts 3 new styles SRP £54.com Style: Lamour Else Cross-over straps Wedge and block heels Elegant embellishments 16 new styles SRP £55-£65 t +44 (0)1392 207030 W www.co.paradoxlondon.co.Benjamin Adams Double platforms 5-inch heels Crystal-encrusted wedges 8 new styles SRP £159-£350 t +44 (0)20 8509 0001 W www.uk Style: Enchanted Shades Shoes Embroidery.com Style: 728 52 .rainbowclub.shadesshoes.95 t +44 (0)20 8509 0001 W www.rainbowclub.com Style: Fancy Feet ﬁrst With no less than 24 shoe collections stepping out at Harrogate in March. pearls. We got a sparkling.
co.99-£99.99 t +44 (0)20 8509 0001 W www.com Style: Violet Rainbow Couture Skyscraper heels Diamanté detailing Pleating effects 9 new styles SRP £125-£149 t +44 (0)1392 207030 W www.com Styles: l-r: Antibes.Heavenly Shoes Jewelled platforms Pointed diamanté straps Pleating 19 new styles SRP £55-£65 t +44 (0)1634 406052 W www.rainbowclub. Hollywood Belle Lots of sparkle Cut-away sides Platforms 3 new styles SRP £79.perfectbridalshoes.co.uk Style: Dali Lexus Lace court shoes Little kitten heels to towering 8.lexusinternational.uk Style: Flo 53 .paradoxlondon.com Style: Felicity Perfect Bridal Vintage-style lace Loads of bling Sexy platforms 30 new styles SRP £42-£90 t +44 (0)1455 823814 W www. Vegas.5cm Gorgeous glitz 20 new styles SRP £40-£100 t +44 (0)1902 456800 W www.herbestkeptsecret.
she is a favourite with stockists looking for something different as Dawn Walters discovered 54 .Foxy lady Wild. whacky and wonderfully adventurous. Terry Fox is a designer with an amazing pedigree. Conﬁdent and quirky herself.
especially colours. wild. plus i also wanted to do something different. but her shop itself is a treasure trove of gorgeous delights. “i had been used to the one-off. to sell on to the other girls. some brides have more classic taste. as well as appearances on The Clothes show and a range of magazine articles. accounts book in hand. From this Fox made the move into producing mainly bridalwear.” her book. six of which she picked up at White gallery last year. ‘Crazy’. a world of using the ﬁnest fabrics to create any shape you could imagine in your wildest dreams. “The relationship between Terry Fox and a stockist is instant and special. laces and silks. Terry Fox made CloThes For her Tressy dolls. a maze of romantic colours. Then we offer individual variations – changes of colour and detail. so we aim to be here for them 24/7. i loved the madness of the prints combined with the simplicity of the designs. means that every bride feels she is having a special. experience when she goes to consult about her dress s a liTTle girl. later. The experience gained during these apprenticeships gave Fox the conﬁdence to go it alone. she set up the english Couture Company. a job with Zandra rhodes was a dream come true. were almost non-existent. they asked me to top and tail the show as a presenter. soon followed. While running a sewing school for liberty of london she was asked to appear in an 18-part BBC series called Wear it after several years producing for individual private clients from a studio. This attention to detail and wish to charm. i was lucky enough to work for the emmanuels. made-to-measure side of the business so i thought i needed to ﬁnd out about the retail side of the industry. packaged up the outﬁts and took them to school. psychedelic fashion was very much her thing. shiny things – diamantes and crystals. The pieces i put into harrods sold out!” her unique style. but still want a Terry Fox ‘twist’ – you won’t believe the lengths that we can go to so a girl can do the rumba in a big silk dress! it has always been our belief that no one knows their business and its clients as well as our stockists do. i feel very privileged to have seen these methods applied and also sad to see them get forgotten as the years go on. vintage jars ﬁlled with dreams and glass bowls offering choices of embellishment…” her designs are also stocked in a number of retail outlets. as her dresses tend to attract those looking for something different. fashion shows and shops. and i enjoy showing people how things are done. and the only way to create the look she really wanted was to create it herself. Fox opened her own store in suffolk in 2005. she found the venture was no longer challeging. where i discovered the building techniques for creating couture bodices and this has remained in my work to the present day. together with a number of Fox’s bridal designs. living in london as a young woman in the 80s. “it was so exciting – the fabrics were beautiful. Terry Fox Fashion Collection: 10 Couture garments to make from start to Finish. her true passion. bowls of pearls to run your ﬁngers through. almost magical. eventually.A Not only are Terry Fox’s gowns the ultimate in romanticism.” she says. i added blush colours to my collection by backing the classic ivory with coloured fabrics. however. i also discovered couture. “Then i worked for a number of companies and i couldn’t get enough of what the fashion world had to show me. so she sold it and went back into designing wedding dresses. as an expert on couture techniques. i like the down-to-earth side of things. “We work with each stockist to create something quite unique to them – making sure that they select a number of dresses from the main collection that work together. however. was inspired by Christian lacroix and featured lots of colours with black and white stripes. she got an appointment to see the head buyer at harrods and they took the collection. and appeal to the type of girls in their area. her ﬁrst collection.” she says. a bit like the ﬁrst time a child discovers santa’s grotto! i wanted the shop to be a place just for brides. she says that each > 55 . i didn’t want to sell my dresses in a traditional bridal shop environment – i wanted it to be an experience. it was a fantastic experience. it was mind-blowing to see the decade explode with ideas. i made for ﬁlm and theatre. girls loved it as it was very different at the time.” Fox’s target audience is quite diverse. running workshops for students. “in those days bridal fabrics. as well as explaining all the behind-the-scenes stuff. “in between ﬁlming. it was hugely successful and Fox hosted workshops all over the world.” Well. enthusiasm and passion meant that many opportunities came Fox’s way. “Walking along Knightsbridge and seeing one of my wedding dresses in harrods’ window was one of the highlights of my career!” she says.
Absinthe and La Fee Verte. i swear i have one of those living through the other side of my wardrobe!” Terry Fox dresses are manufactured in the UK to maintain control. silk of all kinds is very much her mainstay fabric and infrastructure is her big thing. embroidered with ribbons reading ‘Wedding Fairy’ or the child’s name. a 60s-style dress. a winner is a little ﬂower fairy dress. in a good colour for me.” she says.co. consistency and provide ﬂexibility to stockists. highlighted with beadwork made from original vintage materials. to push the boundaries a little – i suppose that’s because i get bored easily. “i nearly always sell styles in ivory.” Fox believes that accessories are a major part of the overall look. from a hidden embroidered dragonﬂy. Opium.” Bridesmaids are also catered for. ripped organza and hand-cut laces.Watch out for.com Fox says that she is inspired everywhere and by everything. “Being of a similar age. one that’s suited to the more mature bride.. and preferably something that i could wear again. or organza ribbons with the couple’s names and wedding date embroidered on them. i adore lots of layering to tone down the colouring and add depth. i am always going to be big on colour. age it and work it! overall. darkened ivories are a winner. i would like something stylish.uk . most of all the whimsical and fantastical. and so on. or you apply several shades and brush it. This is a mystical collection of layered worked crafting techniques. including pearls. in silk and tulle. polish it. but you can’t help falling in love with soft hazy pinks. enticingly called Love is the Drug. We make many of our own headpieces and decorate our brides’ veils – but it’s the mix that counts. We can’t wait to see what this A hint of colour and a dazzling array of detail can be added to any gown design has a reason for being there – she never produces a gown simply to make up the numbers in a collection. especially the beautiful. Fox is very excited to be showing her 2013 collection at White gallery. and we know she will. with a 50s glamour line to it.terryfox. serene and delicate ones who are a little bit playful. i love to combine fabrics and textures such as ﬁrm silks and soft silks with georgette. “i hate things to be too easy and feel i have to do something different and fresh.” Photography Courtesy Of Matthew Christopher Gowns www. i love quirky and i often describe my style as rock Chic Fairy.” she says. simple but slightly edgy..matthewchristopher. Terry Fox + 44 (0)1284 752 191 / www. “i know that if it were me. “i like to style my girls for their wedding. “last year was so rewarding for us and we are really hoping to repeat that. “i believe in fairy stories. The dresses have bohemian names such as Laudanum. free-spirited and sometimes positively naughty. pale greens and silver greys. “in terms of what you see on top. to a tiny blue ribbon.” Quirky mums looking for something a little different but “without committing the cardinal sin of upstaging the bride!” may like her motherof-the-bride range. which means that the accessories have to work with that design. This features many rare and unusual fabrics to achieve a one-off look. not the match. so there may be a vintage dress. the entire dress is controlled from underneath. in may. dream worlds and changeling creatures. it’s a bit like painting furniture – you either take a brush to it and paint it one colour. Terry is currently working on her 2013 collection. i tend to connect with the mums. ribbons and appliqués.” she says. crystals. purely because the dresses look so gorgeous in colour. i love it when the bride says she keeps ﬁnding another detail on her dress each time she looks at it.
i use the word ‘struggle’ advisedly. and an early user of this new source). with the then immature bridal industry taking what space it could in the hotels. followed up by representatives carrying their ranges from shop to shop. trade grew at the expense of the dressmaker. dealing a blow to home producers and leaving my company with a 50 per cent reduction in sales that year. this was the start of the heydays for manufacturers like ronald Joyce and ellis Bridals. as i know of no-one who hitched their wagon to this industry – be they retailer. and with it a whole new bridal look involving the use of beading embellishments (i was a supplier as well as a retailer at the time. by a dressmaker working to a chosen pattern. Gowns were either individually made by an exclusive designer or. right after the January sales. too. many of the big us bridalwear manufacturers set up bases here as a springboard into the new europe. in its maturity. But the new suppliers quickly found their level and grew the market and. wedding dresses were displayed in windows for one week. the second is that the bridal business. bridal shops. manufacturer or service provider – who did so without coming to well understand its meaning. and the little sister came of age. i well recall my earliest department store connection with the industry back in the early 1950s period of austerity. we thought you’d like to read them in full. played a part in bringing stability in the market. this pattern of ready-made gowns grew for two decades along with the steady opening of bridal shops and store specialist departments. and i recall there being a struggle to get them to allow a 50 per cent markup on their costs. and in the late 70s. while shops and stores carried a few ready-made dresses on their eveningwear rail. One of my abidingly fond memories is of the overwhelming proportion of retail customers whose prime driving force was the sheer joy of their product and the purpose for which they were supplying it. as we know them today. as a result. later. has Bridal Buyer magazine. by appointment at the manufacturers’ west end showrooms. by devoting itself entirely to industry affairs. plus two other factors. taking over hotel ballrooms. and we’d like to thank Ben for the compliments in the last paragraph we were The way fashionwear’s little sister. 57 . more small bridal shops emerged then than at any other period.I well recall Bridal Buyer’s Birth and its determined but fruitful struggle in achieving what today is a much-respected role within the bridal industry. two things happened then which rocked the boat: ﬁrst. soon afterwards. this tradition was replaced by the fashion exhibition we know today. these mini entrepreneurs with laudable motives (so at odds with those in some other industries). the ﬁrst was the arrival of Joseph sweeney and his formation of the rBa and later the BBa. and moved into the exhibition halls. customers and end users. the massively positive offset of working in a friendly and emotionally satisfying environment of colleagues. stores had established a ‘department’ – to the extent that. in those days retailers purchased their fashion spring and autumn. the number of suppliers to the uK virtually doubled. then. Manufacturers could ﬁx a retail price then. he brought to the industry a wise hand of diplomacy and a ﬁrm hand of direction. fashion and bridal split. were non-existent. which has stayed the course and grown with it. eliminating a number of well-known names. the introduction of taiwanese sources of supply. they mostly learned. like a circus. more often. bridalwear was tagging along as the recollections Ben roberts sent us for our 20th anniversary issue tell the story of industry change over the years. and by the late 1950s. when europe grew and became a much larger market that included the uK. during this period. at that time. Gradually. the upheaval completely changed the industry. while some of the larger manufacturers would travel from one city to another. when the fashion industry started exhibiting in harrogate. at a stroke. distributor.
“of course.” he suggests. rings. celebrities who have sported his creations include nicole Kidman in moulin rouge. maybe designers are focusing more on the fun of the roaring 1920s. lang boasts that he has created one-off pieces for ﬁlm. there’s a parallel in what’s happening nowadays.” is how she describes it. like lang’s. like classic costume jewellery for their wedding. rhodium bases. very much of the art deco school of design.” while the summer coral turquoise line features “dramatic colours of red and turquoise” and “exotic tassels and stone settings”. lang’s spring/summer 2012 collection has several lines: spring crystal cascade has “a real elemental feel… with dewdrop crystals and seductive gold tones of mesh and metal. down Under jewellery designers are among the world’s best one of the brands that Barberini represents is peter lang. paris Hilton. cufﬂinks. “the popular styles of the 1920s showgirl era. Barberini also represents leading australian bridal jewellery designer stephanie Browne.S sparkle ome call it depression chic. “in the context of what’s going on economically. pink. they’d rather cheer themselves up by splashing out on something expensive. brooches. Beyoncé and amelia in X-Factor. paul Wendt. Just as overly-ornamental jewellery ﬂourished during the Great depression years of the 1920s and 1930s. Gillian anderson. hair clips.” Yet he’s keen to stress that his two brands don’t compete with each other. and ﬁnally the signature Gala deco line with an “edgy but sophisticated look. peter is 58 . and that his designs regularly grace magazine photo-shoots. crystal-encrusted deco scrolls and elaborate buckle-drop pendants”. is convinced brides are willing to ignore the recession. creating tribal and futuristic patterns. Featuring swarovski crystals and pearls. tV and music productions. so vintage costume jewellery is enjoying a resurgence during this modern-day world recession. in future generations. their own grand-daughters will say the same thing. the last thing brides want to do is economise. brooches and belts.” That certain australian design has moved up to a whole new level and is now widely regarded as a centrestage player. hark back to that period between the two world wars. lady Gaga. emu and peacock feathers and silk ﬂowers. Kylie minogue at the sydney olympics. Wendt says both the brands he distributes have that special heirloom appeal. so it’s possible that. then there’s the softer Vintage Golden Glow pearl line with its “double and triple strands and exquisite pearl-drop pendants”. bracelets. Kelly rowland. “stephanie is much more of a headpiece designer. even if it’s just to spend that extra bit on their wedding accessories. the UK and european distributor of two successful australian jewellery designer brands. who focuses on hair accessories. he also produces a range of bridal jewellery. that’s how the roaring 20s came about in the ﬁrst place. on his website. liv tyler. necklaces. from Barberini Fashion. Jerry Hall. “it reminds brides of something their grandmothers used to wear. too). as well as earrings. headbands and belts (although she makes bracelets. as the economy sinks further into the doldrums. red-carpet events and fashion shows. earrings and necklaces. Browne’s creations. Kelly osbourne. a sydney-based designer who specialises in hand-made jewellery featuring swarovski crystals and semi-precious stones.
there will always be brides who want quality and great design. he found that there was some resistance from potential stockists. Before that he spent 20 years as a management consultant. there’s a real going-out culture helped by the warm climate which encourages people to want to be showy when they dress up. Wendt says that showing the brands at both Harrogate and the White Gallery has given his clients invaluable exposure. and tara Jarmon and Franck et Fils in paris.” he says. “i think there will always be luxury. the feedback from a more UK conservative culture was how excited they were to see something new and fresh.” Both lang and Browne design and handmake their jewellery in australia. both in fashion and jewellery.” When it comes to success this side of the globe. he represents a dutch fashion brand. we’ve been seeing sales growth. “a few told us that they loved the look but that they didn’t think people brides in their area would wear this sort of thing. But we now have stockists all over the UK and the collections are ﬂying out. deco-style Browne comb. ireland. “Because we’re the high end of the market [in costume jewellery]. peter is darker. Germany. Harvey nichols in dubai and Hong Kong. switzerland and France. an australian himself. again pointing to the roaring 1920s. the former set up business 30 years ago and has a factory in sydney. Above. also. there’s a strong asian inﬂuence. “australia has a lot of multicultural inﬂuences.” he explains. We’ve got the designer edge without it being outrageously expensive. his biggest challenge now is to persuade retailers that designer costume jewellery is recessionproof. He was delighted with the results. vintage comb from Brown’s new collection. He is in around 50 european stockists including 20 bridal retailers. as well as peter lang and stephanie Browne. Wendt says he has to encourage his stockists to be bold with their own customers. clockwise haircomb and net by Stephanie Browne. Flannels and chattertons in the UK.Main picture. with wholesale prices ranging from £20 to £300. showing the brands at Harrogate for the ﬁrst time. “You have to get the brides to try on these pieces with their dresses so they can see the overall look. Wendt suggests there are several reasons for this. and asos. Both designers cover the high end of the costume jewellery market. Peter Lang’s jewelled straps. left: sumptuous chains and ropes by Peter Lang. hairpiece by Browne: classic drop earrings by Lang. Browne has around 120 pieces available across 25 stockists in the UK. however bad the economy gets. “We have big Greek and italian communities. more edgy. heavy signature bracelet by Lang more earrings and necklaces. given the huge distance and different time zones.” he explains. the fact that he’s in the UK means he can offer european retailers a more personal touch than an australia-based distributor could. He is more fashion-led than bridal. “australian jewellery is often quite dramatic. the latter has been designing for over 20 years with a workshop in melbourne.” he says. Wendt has been working as a fashion and accessories distributor since January 2010. matches.” +44 7739 518701 www.barberinifashion. he’s london-based with an ofﬁce in chelsea and a showroom in shoreditch. as the economy continues to stagnate. and now with Barberini Fashion. which works well.” nevertheless.com see both brands at White Gallery. from top left. When it comes to his two australian clients. lang designs around 120 pieces a year for the UK bridal market. spijkers en spijkers. opulent necklace by Lang. their success comes on a wave of great australian design in recent years. 20-22 may 59 .
hectic experience. from the heart of glossy. bridal market takes over and is a magnet for the country’s buyers (many travelling several thousand miles to be there) who want to see what’s on offer – and that covers everything from the mass-market labels with multiple-promotional offers to the uber-cool designer collections that play to an invitation-only audience. a great pulsating beat of a city. glitzy manhattan to the sprawling suburbs to where most people head home to each night. or wait interminably for a yellow cab driver to take pity on you and stop and then expect you to have every address detail. takes up a decent- Claire pettibone . the wedding channel couture show. and the a/w 2012 ing short of delicious ons that were shown were noth collecti egardless of the climate – weather-wise or economic – New York is unquestionably one of the most vibrant and inspiring places to visit. it is round-the-clock alive. including the closest cross-streets to your ﬁnal destination. now revamped and re-branded as the couture show. You zigzag across the city through monstrous trafﬁc jams. But that’s all part of the game and once you suss out how to play it.rmona keveza R New York report 60 of the Big apple bridal taking the proverbial bite out market is always a huge pleasure. twice a year. New York’s original trade event. Bridal week is hard work. you can enjoy the whole. and realise that a spare pair of ﬂat shoes in your bag is as essential as a brolly. and gets harder every season because of the spread of the shows. a street number and road name won’t get you far here.
were featured in a number of designer around the bodice. Johanna hehir. while ﬁt-and-ﬂare silhouettes included > Junko Yoshioka reem Acra tulle SJ Couture Anne Barge 61 . facing central Park. over a strapless dress. presented a small. to echo a particular whose exhuberant approach makes for shape. elaborate staging and dozens of models are part of the equation designed to make the big impression. the work of design partners lai mcNairy and antonio gual. film star stuff. her newest collection featured some beautiful point d’esprit pieces. intricate embellishments are what one expects from this ﬁvestar designer who works in partnership with her daughter Veronica and strives always to be that little bit different. Nicki macfarlane and Vivien sheriff. including a number of country-house joie de toiles. and dramatic organza leaves adding texture and movement to a curvaceous ﬁshtail or full ballgown. Jasmine. is certainly used to form a ‘top’ going places.Ines di Santo sized chunk of the Barclay intercontinental hotel on east 48th (if you are cabbing it. and angel rivera for collections his extraordinary back-scoop dress. polish and investment that go into the designer runway shows give no clue to these recessionary times. romona’s short dresses met with applause from a highly-appreciative audience and doubtless her big celeb following will be snapping them up fast. designer Jeanne hankerson. two by rosa clara and marina K. some overlayed with a ﬁne ﬁlm of tulle. while classicist anne Barge. like Novia d’art. watch out for a great harrogate in march when the new collection is unveiled in the UK. over at Pier 94 and international Bridal week. that’s between Park and lexington!). silk ones. and some of the best gowns to have emerged from this label in seasons. tight collection of vintageinspired gowns in silk tulle and silk charmeuse. with a vast train attached to a beaded panel below the waist. Asymmetric tiers statement gowns with a real design twist edged in wide bands of – this time ‘shards’ of fabric that wrap tulle. showing in the vast. Picking up on topend trends. edged in sequins. but the style. romona Kevaza. ﬂowing top-skirts over short. each and every one. a fresh new name. lusan mandongus. mirrored ballroom at the Jumeirah essex house. their small but perfectlyformed range included romantic ﬁshtales caught up with full-blown pink roses. delighted buyers with her supremely chic. Now in its second season (the ﬁrst resulted in winning the 2010 emerging designer title at Phoenix Illusion takes on a fashion week) this label. this time round there were delicate shades of blush and vanilla alongside white and ivory. the lace ‘capes’ provided the perfect cover-up solution. the Us may be going through a rough patch. the work of whole new meaning. ladylike style. there were great illusion backs. sJ couture. tulle. edged in a band of perfect beadwork. such as Justin alexander. appliquéd laser-cut ﬂowers and full-skirted ballgowns with layer over layer of point d’esprit. colour made a big statement here – rich reds. an exciting ﬁnd at the couture show was a new label. lavenders and blues for full-on eveningwear. indeed. alongside some of the biggest Us names. many of white gallery regulars were strutting their stuff for an eager Us audience. superb fabrications and amazing. claire Pettibone featured some extraordinary fabrics. and skirts made of petals. and demetrios. the three-day event kicked off with a maggie sottero catwalk show. were many favourite international designer collections. amanda wakeley. most recently responsible for the melissa sweet collection. often with long. ines di santo’s collection was in exactly the right surroundings – understated luxury all the way. and a fabulous heavy lace shirt-waister tied with a pink bow. Junko Yoshioka added sequins to lace and created dramatic keyhole backs showing every bit of smooth skin possible. two other collections stood out from the or simply as a detail crowd: New Yorker matthew christopher. ian stuart and david fielden led the wg Britpack that included stephanie allin. lavish settings in the city’s best hotels. black and navy for elegant cocktailwear. what’s to be said? her dresses are simply divine.
there was a featherweight quality woven into the collection. with detail piled upon extravagant detail. PROPRESS – The steaming brand that delivers on both. her particular style has an air of lightness and a sense of delicacy. daringly-high split skirts. slender mermaid shapes were the most popular here and while strapless ruled the day.” well that’s one way of putting it. but more than anything else a bow to quality and couture attention. illusion bateau necklines and out-size bow details. Some may say a marriage made in heaven! small sleeves. intricate fabrics with surface detailing and elaborate selfprints. always beautifully styled for the catwalk. It’s all about making a big impression – vast trains. inspired by the 13th-century poet and philospher. see-through petals. and bead-worked illusion tops over plain strapless bodices. what bridal retailers ensure for the perfect dress. Angel rivera Monique Lhuillier . certainly. it seems. who believed that “the spirit undergoes many an evolutionary process to become closer to the divine ego”. with ﬂowing chiffons. her fall 2012 had a particular message – that lasercut sheer organzas and tulles are the new-generation lace. with scatterings of soft. sheer was also the story at monique lhuillier. for us less-poetic souls.PERFECTION – What brides expect on their big day. the designer who. expect a new lightness that will ﬁlter its way through collections everywhere. and innovative twists and turns of fabric to add shape and re-form silhouettes. metre after metre of tulle. held in place with a circlet of ﬂowers – an idea worth copying. this year we were kept waiting. but the wait proved worthwhile. pearls and crystal layered onto lush fabrics. there were sweet cap sleeves. the New York shows would not be the same without a performance by the highly-talented rani totman of st Pucchi. this collection was all about romance and fantasy with rufﬂed skirts. super-star reem acra uses her own fifth avenue showroom to debut new collections. too. ines’s models had ﬂowing ribbons around their wrists. and folds cascading from corseted bodices in a waterfall of movement. For bridal. New York was at its gorgeous best 62 Matthew Christopher were trends set in New York? without question. rumi. combining translucent paillettes and pearls with embroideries. illusion panelling that becomes increasingly daring. but sufﬁce it to say. the dresses are pretty fab. can do no wrong. and superﬁne laces layered one atop the other to create a cloud of ever-moving textures. low-dipping backs. each gown in the collection has “a traditional basis but reﬂects movement in time and a modernised feel. and ﬂoor-length veilings adding a further dimension.
then yes. This could work either way. Perhaps ask what he can do for you. If you do go ahead. Does he have a big wedding customer base that he could put your way so that the deal is mutual? If not.uk advises on running music and showing prices on your website and evaluates the ‘extras’ you have been asking about Let’s face it. just because you heard it on the radio and have found it online. The main thing to ﬁnd out is whether the track you’re using is rights-free or not. This is known as backlinking and yes. Web Editor at www.co. Alternatively. Whether this impresses the bridal community as a whole I cannot say. I would limit the free exposure you’re offering. On the one hand this could be costly. Who knows what other potential advertisers this might attract? I would advise looking into partnering up with a recognised e-card company who will already have the software in place. I think brides are always going to want to ‘shop around’ for a few options within their price range (and a few out of it!). you could contact your website development team (if you have one!) for advice. being able to promote any chosen charity is a worthwhile venture. but on the other it would ensure that you’re getting a quality product out there with your branding on. put some advertising rates in place so that it works for you too. For the most part.Q&A added You & your website Helen Young. One thing’s for certain. Buying a wedding dress is such an emotional experience that this will surely dictate where someone buys their dress and not whether it has a visible price tag – within reason of course! You’ll also need to consider how quickly prices change each season and whether you have the resources to amend your website on a daily basis to keep prices current.youandyourwedding. this puts a lot of websites off using music. 63 . In effect. this could have a negative impact and you don’t want to get a reputation for inaccuracy. and if you’re time-poor. for example: ask them to link from their website to your site as a stockist.e. Whether you include prices or not. afﬁliating your brand to a well-known charity organisation – whether local or global – will certainly open the door for potential advertising beyond your own website. there are heaps of beneﬁts! You can try sharing links with other sites by contacting them directly and offering a link exchange (i. You’ll need to be careful that you don’t end up paying royalty fees on a popular track. Backlinking is really the best way to spread the word about your brand with little effort. you link to them and vice versa) or you can make it a prerequisite for any suppliers you stock. If he is still super keen to feature on your site. which can only be a good thing. you can try uploading sound yourself on to your website – there are lots of free programs online to do this. this could prove a real plus. I think the decision to add music to your website has to be a personal one.
com 01189 884472 .rosacouture.LAUNCHING AT BBEH IN MARCH 2012 STAND C1 & C2 www.com info@rosacouture.
” said Xedo and acs managing director. it is that the bridal and formal hire industry has a lot to talk about. out at a wedding fair or even working from home using a laptop. checking orders. stock management. with only seven of the top 16 waistcoat designs in 2008 still appearing in the 2012 order list. bridal retailers and menswear experts – could gain the maximum beneﬁt. topics covered ranged from the latest trends in men’s formalwear and bridalwear to new technology. the place was buzzing with lively conversation on everything from the latest fashions to the impact of social media – and it went on until late into the night. both designers and retailers must remain alert in what is an increasingly dynamic market. we’ve got a lot to think about in the year ahead. there were ‘breakout’ areas which were welcomed by guests as staff from Xedo were on hand to host demonstrations of the ﬁrm’s latest software and provide general assistance. invoicing and administration. freedman said: “as an industry.com 65 . We also loved hearing about what Xedo plans to do with both the web and with the new marketing module to help communicate with our customers and grow our business. In addition. each one designed to deliver information.O ver 120 guests from all sectors of the industry gathered at the recent glasgow event. the latest update underlines the company’s determination to deliver software that allows designers and retailers to connect and trade with maximum ease and beneﬁt. and across the wedding sector people are going to have to keep abreast of the latest developments if they want to maintain momentum and keep their businesses moving forward. Designed to incorporate feedback and suggestions from both sides of the industry into the service. owners of Wedding Belles. the latter of course. with the right strategy social networking sites and search engines could prove to be the essential tools that will keep their business moving forward in the years ahead. “If one thing is clear from this event. It was a packed day of discussion groups and presentations and continued into the evening with a champagne reception and dinner at the city’s celebrated supper club. fashions have always changed. the open day was carefully planned so that guests – designers.” he added. By introducing a new level of ﬂexibility through synchronising with the brand-new Xedo Bridal online (XBo) service. it provides retailers with instant access to their records irrespective of whether they’re on the shop ﬂoor. latest ﬁgures from acs show that choices have varied considerably over the past ﬁve years. specially-planned sessions on the day. ”We had a fantastic time at the open day and it was great to meet other people and share ideas. and how software can help meet the challenges faced by retailers today and in the years ahead. the latest menswear trends show that while the popularity of grey formal wear continues to grow meanwhile. answer questions and encourage discussion. but the overwhelming mood at this year’s event was positive and forward-looking. is vital as new-generation technology is de-mystiﬁed by explanation.xedosoftware. smartphone or iPad. online plans. “there may be a lot of gloom surrounding the economy as a whole. they were given the opportunity to get involved in a number of different. The way forward leading bridal software supplier Xedo software has used its recent open day to brief an audience of designers and retailers on the developments it believes will keep the industry buzzing in the year ahead this included showcasing the upgraded Xedo bridal system which introduces a raft of improvements designed to help bridal retailers slash the time that gets swallowed up by setting up products.” said melanie storer and claire Jackson. to discuss the key issues facing the market in 2012.” Xedo 44 (0)141 781 6545 / www. It was unquestionably one of our most successful open days to date. attendees at the presentation on internet marketing were told that while many independent retailers have traditionally viewed the online world as a threat. hosted by Xedo and its partner company acs clothing. but now the way that people shop and do business is changing too. richard freedman. Xedo revealed its exciting strategy for helping its customers prosper in the online world.
dzd.uniquecoathangers. for jewellery and haircombs Graham and Green www.cardtiers.co.grahamandgreen. maribou feathers. Stack of boxes. metallic effect – pretty much anything you want.com 67 .Shiny boxes. Laura Ashley or Liberty fabrics.co. either upright or lying down. both mahogany and natural wood – what better way to hang your hats? Columns and urns. for hats.co. great for shoes and jewellery DZD www. spot net over satin. or vintage lace.marksandspencer. fascinators and shoes The Empty Box Company www. Art Decostyle heads and also a fab 5-tier millinery stand. for dressmakers’ dummies.emptybox. sequins and beads.uk Tiered cake stands for little extras Cardtiers www.uk who do the most amazing things with coathangers.uk do a display hand for jewellery.co. trimming them with Cath Kidston.com More choice www.uk Gilded wire platter – pile it high Marks and Spencer www.
2011 WINNER Best Plus-size Collection .
business energy costs have almost Only 15 per cent of small businesses know what rate A good price for electricity at the time of writing is just under 10p/unit (kWh) but some suppliers are renewing contracts at around 16p/unit and out-of-contract rates your credit rating has a serious impact on rates quoted and some suppliers won’t offer to supply businesses with a credit score under 46/100. you can leave your old supplier if you move premises. indeed you may only have a 30-day period to instigate a switch. they will restrict the suppliers you can move to. or the consultant. don’t move into the new premises and rejoice at being contract-free. so whatever your situation. the supply of energy is no different. the length of the contract affects the prices you pay. the window of opportunity to switch can be 90 to 120 days before the contract expires. the better the value you will see being returned. the bottom-line? read terms and conditions carefully.uk if a business can prove (or debate long enough) that the letter wasn’t sent. further. you’ll pay more initially for longer-term deals because you’re hedging against rises in rates. some energy suppliers are pushing businesses to install ‘smart meters’ on the basis that it will save money as they only pay for energy consumed instead of estimated. if that letter doesn’t arrive – or you fail to act upon it – you could be automatically rolled over into another contract with a rate of the supplier’s choosing and no exit route. But smart meters are in their technical infancy and while they can aid cashﬂow. Adam Bernstein reports uppliers often rely upon inaction from their customers when it comes to pricing. annual gas usage under 200000 kwh or electricity usage under 55000 kwh). you should request a copy under data protection rules. these rates are often used as loss leaders. your postcode inﬂuences the rate too – electricity transmission costs charged by national Grid (who own the power lines) are built into the unit charge – and where you are based can add up to 15 per cent to a unit of electricity. there are savings that can be made by paying for usage via direct debit rather than by cheque on receipt of the paper bill – at the time of writing you can save two per cent with eDf and four per cent with eon.com.03 01 Business things you should know our latest round-up of advice to keep you well informed Make it cheaper offers a webpage that can calculate how long a business has to switch provider. whether there’s a standing charge and what the notice period is.co. gocompare. on the contrary. will make the switch for you. so what seemed like a good deal when you signed up may be hopelessly out of touch with the market price now.com. > 69 . ideally you should return meter readings to the energy supplier on a regular basis. you’ll need to keep tabs of your notice window to play this game. as rates rise. the terms you’ve signed up to. these sites require you to make contact as they need to take details to perform a search. you’ll have inherited the supplier that the previous occupier was tied to and you’ll be charged ‘out-of-contract rates’ which may be twice as much as was charged to the previous tenant. according to energy consultancy utility-options. Statistics According to Ofgem. don’t let inertia stop you from switching. as will consultancies such as utility options who will also manage your account. energy industry regulator Ofgem said that it wants a ‘radical overhaul’ in which the big six power companies’ complex tariffs are to go under the microscope. including the rate you are being charged. Moving energy supplier is not difﬁcult. rather like the deals offered on a ﬁxed-rate mortgage. if a letter was sent there should be an electronic reference to it. but again. But. it’s worthwhile shopping around at least once every year. some utility suppliers will admit defeat and break a rolled-over contract. tariffs are always changing. or time consuming. uswitch. However. arguably.com and others can assist. energy companies are obliged to give notice of tariff changes to domestic users and microcompanies (under ten employees. But unlike comparison websites for consumers. the new supplier. improving your business credit rating will yield results for your business overall. and moneysupermarket. deal with queries and any metering problems. if you keep switching you can take advantage of ‘new customer’ rates offered by the energy suppliers. Can businesses lower their energy bills? S In June 2011. so you must enter into a formal energy supply contract. Before you can make any changes you need to be certain of the deal you’re on.
they’ll suspect the worst and assess you to tax accordingly. there are legal requirements to retain the information. if you are being investigated. they cross-check information from many sources to see if the same details crop up. the cost of discs/thumb drives and the like is so low now that there’s no excuse. clearly and completely but without any extra information. review HMrc’s notes afterwards as they will be part of their evidence. so don’t just copy across from last year. don’t be afraid to ask HMrc to put their questions in writing. if you had a ﬂood and lost weeks of work. own too expensive a car or take too many foreign holidays. rather than speciﬁc traders in those areas. Jason Piper. vehicle. any inspector worth their salt will ask you where monies have come from or why your turnover has suddenly dipped compared to competitors. there are several reputable providers around or your accountant may be able to recommend one. the inspector probably doesn’t know your business. especially when you compare it to the cost of losing all your records and having HMrc estimate the numbers for you. so challenge any inaccuracies in writing. but if you do you should get an agenda and have an adviser present. complicated and change every year. there’s nothing you can do when HM revenue and customs send out task forces of specially-trained inspectors to investigate businesses thought to be the most likely tax offenders. not getting what you thought you’d paid for.02 Ten ways to avoid getting a tax investigation A Tax investigations are bad news – they take time and cost money. but they’re reduced for co-operation. scans and the like are acceptable. HMrc intelligencegathering is getting better. and then answer those questions only. there’s no point paying for cover you don’t need. HMrc may have to resort to formal information notices to get what they want and these will be framed for the revenue’s convenience. apart from anything. do your research thoroughly.. but experience (and common sense) says… as far as HMrc are concerned. But as always. they are more likely to identify deductions that you should be claiming. Very few tax inspectors have any real world experience of running a small business. if you don’t reply to formal notices. over the next four years.. not yours. they and the Department for Work and pensions will be investing £45m in a fraudmonitoring system. you don’t have to agree to a face-to-face meeting. a Technical Officer at the Association of Chartered Certified Accountants explains proportion of tax enquiries opened each year are totally random. make sure that the costs and any insurance proceeds are clearly identiﬁed in the return. there’s nothing they’ll be able to do if you’ve held things back and HMrc ﬁnd out. . checking that the income declared on a mortgage application matches the details submitted to the taxman. ask for assistance from your accountant – tax returns are long. but many more are targeted on ‘high risk’ sectors. or the precise metrics they’ll treat as suspicious. any good accountant will ask for ‘handover’ details from their predecessor. if your affairs are complex using a specialist will reduce the risk of errors creeping in. further. the mortgage industry already collaborates with HMrc in the Mortgage Veriﬁcation scheme. remember to keep backup copies of everything. if a tax inspector asks for details of them and you can’t hand them over. if your return is late then that may be a good indication that you’re too disorganised to have kept proper records. But you can make sure that you’ll only ever be in the ‘random’ section by following some guidelines and good practices which should help keep the whole process as quick and painless as possible if you are selected. and should be avoided. . tax is complicated. so avoid or explain any specialist terms. remember. so you could get away with a cD or two rather than whole ﬁling cabinets full of paper. speciﬁcally to look for anomalies in computerised records. and if you have unexplained cash deposits in your bank accounts. daily penalties can be imposed. or possibly even very much about the sector as a whole. they’ll have a better chance of ﬁnding something amiss in your late tax return than in one that was submitted on time. although photocopies. if you ignore the ﬁrst letter. Make sure that what you put into the tax return agrees with all the supporting records. if you’ve been left money by a distant relative and used it to buy a new 70 . and they may quite innocently get the wrong end of the stick. though. Bear in mind that for obvious reasons HMrc won’t publish the exact signs they look for. avoid estimates – you shouldn’t need to use them at all. so making sure that if you do get an enquiry it’ll be a random one – and then you can answer all the questions quickly. that you must be honest with your accountant. therefore. explain why. they are likely to ﬁnd out. if your number comes up. this will help with the ﬁrst two points above. or worse. such as enhanced capital allowances. on the other hand. say so. but if you do. there may be penalties for any mistakes in your return that they do ﬁnd. and start asking you huge numbers of questions to try to settle an issue that isn’t really there.
guides you through to maze L easinG preMises is Generally one of the top three expenses of any company. it is possible for a business to ﬁnd itself in the position of having leased space it no longer requires. as a tenant. this may be timeconsuming and costly so should only be reasonably required where you are going to do something that affects the structural integrity or capital value of the premises. ten or 15 year terms are now more the norm for ofﬁce premises often with the right for the tenant to terminate the lease at the end of years ﬁve and ten whilst retail leases tend to run for up to ten years. it is likely that they will not be in perfect condition. the rules by which the rent can be changed need to be clear and understandable. Adam Youatt. you may also want to use the premises for a different operational part of your business or sell your lease to a business that is in a different sector to your own. if the building is destroyed by terrorist activity it should not be the tenant that has to reinstate the premises. Whilst the initial rent will be a known ﬁxed amount. you assess the issues well in advance of signing on the dotted line and consider the implications of unquestioningly accepting the terms landlords have traditionally offered. 71 . occupation is given up. there should always be an agreed independent method of resolving any disputes. a partner in the real estate department of law firm Gateley. ideally backed by photographs. particularly service charges and insurance rent. or even inclusive rents. any restrictions should be reasonable. and there are no continuing sub-leases. it is also likely that. in those circumstances. as the lease code 2007 states. requiring owners to predict how they will perform in the future – difﬁcult for even the most established players. this can lead to some expensive works or payments to the landlord at both ends of your occupation. insurance costs should be fair and reasonable any physical changes to the premises will commonly require the landlord’s consent. There are a number of common mistakes that tenants make when leasing property. the market norm is for upwards-only rent. for minor non-structural internal changes there should be limited restrictions. whilst there has been considerable debate as to whether up and down rent reviews should be compulsorily imposed on landlords. Most leases will also let the landlord off insuring against risks that are not easily or economically insurable. the starting position of any negotiations should be an unconditional right to terminate early. a tenant also pays less stamp Duty land tax on a shorter-term lease. unless addressed. you therefore need to ensure that the permitted use under the lease is sufﬁcient for your purposes but also ﬂexible enough to still be a marketable lease. But it is the additional costs. rent is the most obvious leasing cost and with the advice of a good surveyor it should be straightforward to establish if this is being set fairly. most commercial leases will let the tenant off having to carry out repairs that are caused by a risk for which the landlord has insurance cover. commonly every ﬁve years. unless you are taking on a brand new premises. However. However. the tenant has a relatively short interest in the property whereas the landlord has the long-term capital interest. your landlord will want the ability to review your rent. that can come as a surprise. at the very most. the average length of a commercial property lease has been falling over the past decade or so. are unfair. landlords have been keen to keep a tight control over the terms of any sale or under-letting of a tenant’s lease. leases that make the tenant responsible for repairing damage caused by a risk that the landlord doesn’t insure. other methods of review are becoming more widespread particularly indexlinked reviews. the only conditions that should be accepted are those recommended by the lease code – ie that the annual rent is up to date. it is also one of the longest commitments that a business makes. it is vital that. without onerous restrictions. if long-term continuity and security are a concern then options to renew for further short terms should be considered. the former are still holding good. However. the ability to easily off-set or off-load that liability. but both are ways a tenant can either pass on or reduce the cost of leased premises. is very important. such as damage caused by terrorist activity. a tenant may also be able to negotiate a maximum uplift percentage giving certainty as to its overall costs exposure going forward. are becoming more common. and limit your obligations accordingly. the repairing obligations of the lease will make you responsible for returning the premises to the landlord in a better state than you received them.03 Leasing premises? and should represent value for money. agree the condition of the property at the beginning of the lease. seeking to balance the landlord’s desire to protect its capital value interest in the property and the tenant’s need to effectively manage its business costs. service charge caps. for industrial premises short-term six-year leases are widely available.
de Best men’s fashion to celebrate www. Experienced sales agents required. BS30 6LW Tel: 0117 932 7905 | wilvorst@ara. Bristol.masterhand.com T: 01622 844670 email@example.com | www.madelineisaacjames.uk C Moments in .co.com Designed in the UK UK agent | Andrew Roberts Agencies Ltd Island House.com info@madelineisaacjames. email natalie@madelineisaacjames. East Swinford Mill | Swineford.wilvorst.OD E TC WA H M OV IE www.uk.com AN SC Limited number of exclusive territories still available.
uk the FitBot was launched in 2010 in a male version only. the high street needs something more as it is here where remote shopping is important.com KOBO E-rEAdEr allows you to carry a whole library in a unit lighter than a paperback and there’s no keyboard.co. £70. has developed a set of robotic mannequins called FitBot that adjust themselves to hundreds of thousands of real body types.logitech. It invites visitors to its online store to enter four essential measurements from shoulders to hips. But would it work for bridal? think not that allows them to set up virtual stores anywhere they like. simon Forster. whatever strange pose they might have adopted for the photo. online fashion retailer meemee. ‘hourglass’ and ‘rectangle’ for body shape. with the fantastic backdrops of iconic uK locations. because the male torso is easier to model than the female. Slightly smaller than standard so £50.uk digiTAL SiLENcE dS321-d hEAdphONES Active noise-cancelling headphones electronically eliminate background noise in trains or planes. For the reassurance that a new garment will be ‘totally them’. co. a process that takes just a few seconds.com director says: ‘this really is the future of high street shopping. eal shops have the huge advantage over online retailers in that they offer real ﬁtting rooms where brides can experience the gown and be reassured that it ﬁts. and to choose between ‘pear’. www.Fitting subjects R new web technology is enabling retailers to reach out to internet-savvy consumers. falls properly and looks truly fabulous – which is why fashion sales online are dragging compared to their bricks and mortar competitors. Automatic correction for the ‘keystone’ effect caused when the projector is tilted upwards. debenhams. and shops that fail to give them that option may see them going elsewhere. upcload has started a collaboration with north Face in the us and will be rolling out a uK trial this summer. but it still does not show the customer what it will look like in the mirror.whsmith. debenhams has been trialling a system called goldRun SONY TABLETS LOgiTEch cOLOr cOLLEcTiON cOmBO KEYBOArd + mOuSE brightens up your computer. www. as it would allow them to sell to visitors without having to provide an expensive ﬁtting room. in effect. in a mall or at a festival. the FitBot system may ensure a garment bought online will ﬁt properly. Books are downloaded via Wi-Fi. they can even upload the pictures to Facebook or twitter so their friends can see their choice.amazon. and dress themselves using the app. the system can work out the customer’s measurements with a considerable degree of accuracy. If they like what they see. they take pictures of themselves using the built-in phone or tablet cameras. There are more than a million free books available. a number of ‘magic mirror’ technologies are emerging that take an image of the customer from their webcam or mobile phone and overlay pictures from the catalogue. they can log on to the WiFi network and download an app that displays a selection of garments and accessories that are being promoted there. Carphone Warehouse cANON prOjEcTOr LV-7290 A digital slide projector that uses the current XGA format for crisp images even when enlarged considerably.” the goldRun technology would be extremely useful for retailers exhibiting at shows. they can order them right away for delivery to their homes. which is almost impossible just from a picture. Robots can conform to over 85 per cent of female online shoppers 73 . where the male FitBot has already been implemented. this technology could be used by bridalwear retailers to ensure they have a bride’s measurements correctly before a ﬁrst appointment and ensure they have gowns that ﬁt properly in stock. and you can buy the latest from WH Smith’s online store. www. they will. Recent locations included trafalgar square. and displayed in the right shape for their body type. the site can then give a better approximation of how a garment will look. It is a formidably difﬁcult problem. in the street. the store is invisible – created by a WiFi network linking to customers’ smartphones or tablets (currently iphone or ipad2 only. It must also try to model how the garment will fall over their body. Because the system records a picture of the customer. £100. buyers upload a full-length image of themselves holding a dvd. a more sophisticated approach to ‘dressing’ visitors to a website is adopted by Berlin-based upcload. today’s brides want to browse designs from home or during their lunch hours. Fits. This pair works well and are not too expensive. to use an upcload-equipped website. now a female FitBot is arriving at retailer hawes & Curtis. shoppers need a system that will show them actually wearing it. it is possible to create accurate images of the garment being worn as well as giving the reassurance that the size will be right. it is worth knowing that technologists are developing many ways of helping online window-shoppers get a better idea of how a garment will look on them. but will be extended to other operating systems if trials are successful). FitBots are being sold to clothing manufacturers to help them with patterns and size-grading and also to allow a customer visiting a website to enter their measurements so that the right size in that brand can be automatically chosen.me virtual Fitting Room. see the garment as it will appear when they wear it. a company in estonia. but while good websites are essential in bridal and the in-store experience a vital part of the buying equation. When customers reach the spot. £400. the system must estimate how big the person is. me uses a simple ‘be honest about your body type’ approach. It combines the hassle-free element of online. so it’s small enough to pop into a handbag. especially if the customer dresses in close-ﬁtting clothes for the picture. Because all dvds are exactly the same size and colour. says Chris Partridge. Just plonking the garment on top of the customer’s image isn’t going to create a good impression. although it may not affect our industry right now.
the less likely they will be to grant permission and if they do. any ideas? It would be unwise to confront her or other members of staff about this unless you have evidence to prove her involvement. Throughout this process. your goods must match the sample. This means that you must be able to use them for the purposes that you would normally expect from this type of product. However. Many Local Authorities have recent planning applications on their website or available upon request. Potentially if the case is sufﬁciently serious. You need to carry out an investigation to ﬁnd the necessary evidence required in order to take action. when agreeing this with a seller or advertising this. you may be justiﬁed in dismissing the guilty employee for gross misconduct. To consult privately with Raj Dhokia call Freedman Green Dhokia on +44 (0) 20 7625 6003 or email r. However. Speak to other shop owners within your parade to see whether they would support your objection to any planning application that may have been submitted.dhokia@fgdlaw.I raj Dhokia of solicitors Freedman Green Dhokia looks at the issues that may be affecting your business. the law states that they must have the following requirements or else the purchaser may be entitled to a remedy: They must be of satisfactory quality. in some transactions. you should follow your company’s disciplinary procedure. it must be accurate. The planning application will then be considered by a local authority planning committee and your views and those of the community will be taken into consideration. To minimise the risk of legal claims. You may wish to seek independent legal advice to help you formulate your objections. They should be of the quality that a reasonable person would expect given the description. I would suggest that you contact the Advertising Standards Authority (ASA) to discuss requirements regarding advertising the general notion that you will be selling old or damaged goods for a discounted price for any speciﬁc requirements. This might be.uk 75 . the more objections that the Local Authority receive.com What are the laWs that govern a sale in a shop? at the end of the season i would like to sell old and damaged samples off cheaply and to advertise that on my website and perhaps in the local paper. a garter. There are four types of decisions that can be made: Permission is refused – the developer may either appeal or change their proposal and submit a new application Application is not decided within 8-16 weeks – the developer can submit an appeal Permission is granted but with conditions – the developer can either appeal or start work and opponents can appeal on limited grounds Permission is granted – again the developer can start work and the opponents can appeal but only on limited grounds. If a planning application has been submitted then you may have grounds to object to permission being granted. i have a horrible feeling my one of my part-timers has been helping herself to small items from stock – a brooch. you must ensure that you remain fair and impartial towards all members of staff. be aware that employees have the right to appeal against any evidence that you present. And if you choose goods after seeing a sample. This means that if there is a verbal or written description of the goods. You may wish to increase your security measures. there is talk locally that the land behind the parade of shops where my bridal boutique is (and has been for more than ten years) could be developed privately to create a small housing estate or a motel – either of which would be disastrous for my business and the area itself. a pair of tights etc. i have no proof and would feel dreadful if i challenged her and was wrong. Seek independent legal advice from a solicitor before making any serious decisions regarding dismissal. you would be able to confront them by calling a meeting and presenting the evidence to them. They must match their description. including minor ones. you must clearly state any faults on any speciﬁc items you advertise.bridalbuyer. Do i need to specify anything in particular? A question of law When selling goods in a shop.co. price and any other relevant circumstances. a discounted price for goods that are cosmetically damaged. you can agree on a particular condition of sale which you have negotiated with the purchaser on an individual basis so long as it is not deemed to be unfair under the Unfair Contract Terms Act. This means that the goods should be free of any faults. The types of investigatory measures that you could employ range from being extra vigilant in regards to your staff’s movements to carrying out a detailed stock check everyday and perhaps moving staff around at work or even completing spot searches (which must be consented to). they are likely to restrict development in some way. They must be ﬁt for the purpose. as failure to so do may result in unfair claims being brought against you. You will need to monitor any application on a regular basis – check with the Local Authority weekly. They must be safe when used properly. If you do manage to obtain evidence of an employee’s theft. Generally. But. for example by installing security cameras in your stock room. for example. What action can i take and what protection do i have? I suggest that you contact your Local Authority to conﬁrm whether any planning applications have been submitted to develop the area. or any purpose that you have told the seller you want to use them for. Questions will be answered in the ﬁrst possible issue of Bridal Buyer and shown online at www.
co.bbeh.uk exhibiting enquiries wendy@harrogate-bridal. daily catwalk shows and informative business seminars.british bridal exhibition 11-13 March 2012 AutuMn/Winter 2012 Pre-register at www.uk harrogate the uK’s largest bridal trade show with over 600 collections over two shows.co.* *Business seminars at March only .
com June PARIS BRIDAL FAIR 2-4 June Paris. New York www.eu SI SPOSAITALIA COLLEZIONI 22-25 June Milan BBEH 9-11 September Harrogate www.newyorkbridal.parisbridalfair. Chiswell Street.co. New York www.co.co.topdrawer.whitegallery.co.jewellerylondon.com for tickets TOP DRAWER 15-17 January Earls Court www.uk BRIDAL BUYER AWARDS 2012 12 March Harrogate Exhibition Centre For tickets: 01423 770120 NATIONAL WEDDING SHOW 16-18 March Birmingham NEC www.uk BBEH 11-13 March Harrogate www.co. visit the individual websites August mODA 12-14 August Birmingham NEC www.com 77 Buyers cross the world to visit White Gallery London Ian Stuart Venus .moda-uk.bestweddingshops.uk October NATIONAL BRIDAL mARKET 29 September-2 October Chicago www.co.nationalweddingshow.londonfashionweek.moda-barcelona.com NATIONAL WEDDING SHOW 5-7 October Birmingham NEC www.nationalweddingshow.nationalweddingshow.co.co.co.uk NATIONAL WEDDING SHOW 24-26 February London Olympia www.moda-uk.com PREmIER VISION 14-16 February Parc d’Expositions Paris Nord Villepinte www.com LONDON FASHION WEEK 17-22 February London www.Hot dates January WEDDING IDEAS AWARDS 13 January The Brewery.com WHITE GALLERY LONDON 20-22 May London Battersea Park www.co. London www. when and how.purelondon. Germany www.uk April COUTURE WEDDING SHOW 14-16 April New York City www.purelondon.com mODATEX 16-19 June Essen.uk NATIONAL WEDDING SHOW 28-30 September London Earls Court www.com March TEXTILE FORUm 7-8 March London www.premierevision.bbeh.uk RBA ANNUAL DINNER AND AWARDS 10 September Harrogate.topdrawer.co.nationalweddingshow. For the where.uk PURE LONDON 19-21 August www.co.modatexfair.uk TOP DRAWER 16-18 September Earls Court www.co.uk mODA 19-21 February Birmingham NEC www.com BBEH is the biggest show in the business February PURE LONDON 12-14 February www.weddingideasawards.bbeh. Majestic Hotel www.com NEW YORK BRIDAL WEEK 14-16 April Pier 94.textileforum.uk COUTURE BRIDAL SHOW 13-15 October New York City www.coutureshow.com September INTERNATIONAL JEWELLERY LONDON 2-5 September Earls Court 2 www.newyorkbridal.uk May NOVIA ESPANA 11-13 May Barcelona www.coutureshow.com NEW YORK BRIDAL WEEK 13-15 October Pier 94. Porte de Versailles www.uk Diary at the ready – these are some of the key 2012 events you will want to check out.nationalbridalmarket.
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once again. Shelves have been dusted. whether it’s a customer complaint. anyway. in reality. dropped us in a bottle after her wedding. with the right attitude and focus in 2012 it could prove to be a brilliant year for you too! So. except the year before last when I went to a food allergy testing clinic with my unwilling husband. we’ve analysed business sales performance and identiﬁed areas of training that we need to deliver and soon we’ll begin work in detail on our exciting 2012 in-store events that we are planning. her sanity is questionable but she became the unofﬁcial founder of our fan club and is now in charge of global marketing! I’m well aware that 2011 has been a difﬁcult trading year for many. I’m midthirties (ahem. are now ﬁxed ﬁrmly. and as you can see there’s nothing particularly half hearted about our intentions for our forthcoming business year. the retail market-place is gaining speed at a pace that some will ﬁnd hard to maintain. eat anything containing wheat or gluten and especially to avoid any cow derived products! Begrudgingly we parted company with £100 (ouch) and left feeling totally miserable about a future without enjoyable food! after a fractious conversation about what an earth we were allowed to eat for dinner (erm… cardboard?) we rebelliously went to our favourite restaurant. rang his best man from an aeroplane (about to take off) to inform him that he had changed his New Zealand and. Mmm. we’ve considered our product offering and reacted to what customers say that they want. worse still. my resolutions are always the same. Mr Twenty Twelve – our business will continue to ﬂourish. every business has its challenges. Oh yes – it’s going to be another great year! Ok so I may well have to become a Spanx pants-wearing. plus a bit) and have decided life’s too short! Besides. that little New year’s project didn’t quite go to plan! wine is not something I intend to give up and besides sometimes our lovely customers buy us bottles to say thank you after their big day. not see enough coming through your doors? well if you’ve answered yes to any one of the above then you’re not alone and can take comfort in knowing that every business has its hills to climb from time to time! when things go wrong. You have to laugh we’ve enjoyed lots of fabulous brides and grooms in 2011 and only experienced a handful of strange or difﬁcult customers. such problems can be overcome. we’ve taken time out to reﬂect on staff and our team dynamic. promptly ate a fourcourse meal including everything we shouldn’t have. She was a dream customer who effortlessly bought in every one of our departments. and polished off a bottle of pinot Noir. and actually the year for us has not been without its minor hiccups. am so ticklish) and were both told we really shouldn’t drink alcohol. or a staff matter it’s important to learn what you can from it and take the positives. could he obtain a refund from us. spent in excess of £6k with us and quite literally sang our shop’s praises. Going forward our 2012 goals. our rails and mirrors are shining and samples have been cleaned. It was a mistake. at the end of each year we do a formal and thorough business health check and literally ask ourselves: “what business challenges have we faced and what needs to improve in the forthcoming year?” It’s wise for . less chocolate. with the right attitude and a little steadfast focused determination. giving up certain foods and drink isn’t really that important to me because when I put my mind to something. It arrived 12 weeks ahead of her wedding date (yes. It is a new year so put new and measurable controls in place in order to prevent similar difﬁculties from arising. Abi Neill owns the award-winning Abigail’s Collection & The Groom’s Room in Colchester. a business process. we smashed 2011’s annual target. if you don’t ask you don’t get”. retail in general is rapidly becoming a consumerfocused and concept-led industry where customers’ shopping habits are analysed. a very lovely lady called Karen. I mean really put my mind to something and focus on it positively – I succeed. During each year our sales against targets are closely monitored and I’m proud to report that. we’re constantly looking for new ways to impress our customers and this coming year we’ve reviewed business processes to ensure an even smoother client experience. if I’m honest I’m usually a tad halfhearted about New year’s resolutions. brides will continue to buy and we intend to enjoy our rewarding work in an amazing industry with each and every fabulous customer along the way! Here’s to a fantastic year everyone. launching new promotions and basically delivering more of the unbeatable customer service that we’ve become known for. Karen was quite simply wedding. and so what was difﬁcult for you and your business last year? Did you overspend on samples? was ‘staff’ the absolute bane of your business? Did you lose your promotional mojo? Did awkward relationships with suppliers get the better of you? was cashﬂow just too tight for comfort? Did you relentlessly lose brides to Bridal Bloggs up the road or. their senses tantalised and their spend ultimately maximised! Don’t get left behind. on the day of his wedding. 82 . we had probe type things attached to our toes (hellish for me. as he wasn’t attending the wedding.A new business year H New year resolutions? Not for Abi Neill who is wisely spending time looking at last year’s good and bad experiences as a retailer and putting plans in place to ensure that 2012 tops all records everyone to do something similar. You can follow her tweets@AbigailsColl or contact her on +44 (0)1206 574575 appy New year! I’ve decided this year – no personal New year’s resolutions. miraclecream-loving bridal-shop owner but let’s get one thing clear. less wine and more exercise. in short. Very cheeky indeed! the groom who. that’s three months) and only one week after we promised! She was politely and professionally told ‘no’ to her compensation worries. including monetary budgets for our buying and marketing. especially in the current climate where overheads are climbing and the market is being squeezed from all angles. the metaphoric till is well and truly ready for customer kerching! yes. Here are a couple of favourites: the bride who sent an e-mail requesting compensation for the late arrival of her wedding dress.and our shopobsessed and while on honeymoon she posted pictures on facebook of our branded boutique bag sunbathing on the beach in a deckchair! yes. we’re introducing new products. a favourite bride of 2011.