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Introduction The e-retailing(less frequently; e-Retailing, e-Tailing, etc.

) is the concept of selling of retail goods using electronic media, in particular, the internet. The vocabulary "electronic retailing," that used in internet discussions as early as 1995, the term seems an almost in evitable addition to e-mail, e-business and e-commerce, etc. e-retailing is synonymous with business- to- consumer (B2C) transaction model of e-commerce. Although e-retailing is an independent business model with certain specific constituents like; trust model, electronic transaction process, etc, but in reality it is a subset of e- commerce by nature. E-Retailing stores sell online promotion only for goods that can be sold easily online, e.g., Amazon did for Books & CDs, etc. The online retailing require lots of displays and specification of products to make the viewers have a personal feel of the product and its quality as he gets while physically present in a shop. E-Retailing refers to retailing over the internet. Thus an e-Retailing is a B2C (Business to customer) business model that executes a transaction between businessman and the final consumer. E-Retailers can be pure play businesses like or businesses that have evolved from a legacy business such as The e-retailing is a subset of ecommerce. Thus, e-commerce is the master domain defining the e-retailing operation. Essentials of E-Retailing Electronic retailing or e-tailing, as it is generally being called now, is the direct sale of products, information and service through virtual stores on the web, usually designed around an electronic catalogue format and auction sites. There are thousands of storefronts or e-commerce sites on the Internet that are extensions of existing retailers or start-ups. Penetration of computers and proliferation of the Internet has given rise to many new forms of businesses, such as business process outsourcing, call centre based customer relationship management, medical transcription, remotely managed educational and medical services and of course, electronic retailing. There are certain essential ingredients for an electronic retailing business to be successful. One must consider these components well in advance before setting up an electronic storefront. These essential components are: 1. 2. 3. Attractive business-to-consumer (B2C) e-commerce portal Right revenue model Penetration of the Internet E-Catalog It is a database of products with prices and available stock. Shopping Cart The customers select their goodies and fill shopping cart. Finally, as in a real store, at the time of checkout, the system calculates the price to be paid for the products. A payment gateway Customer makes payments through his/her credit card or e-cash. The payment mechanism must be fully secure.

Support Services in E-Retailing The electronic retail business requires support services, as a prerequisite for successful operations. These services are required to support the business, online or offline, throughout the complete transaction-processing phases. The following are the essential support services: 1. 2. 3. 4. Communication backbone Payment mechanism Order fulfillment Logistics

Advantages of E-Retailing E-Retailing, either as an extension of the existing retail/distribution business or an altogether new start-up, has many advantages. Traditional brick-store retailers are placing more emphasis on their electronic channels and evolving into multi-channel retailers to increase their reach and support their retail channels. The new start-ups in e-retailing can be launched from a small room with one PC attached with the outside world through the Internet. 1. 2. 3. 4. 5. The electronic channel gives the existing brick-store retailers an opportunity to reach new markets. For the existing retailers, it is an extension to leverage their skills and grow revenues and profits without creating an altogether new business. E-Retailing overcomes some limitations of the traditional formats, for instance the customers can shop from the comfort of their homes. The e-commerce software that also traces the customers' activities on the Net enables eretailers to gain valuable insights into their customers shopping behaviour. The e-retail channels transcend all barriers of time and space. The retailers' server must be on 24*7. An order can come from any customer living any place at any time of the day. E-Commerce channels are definitely efficient and retailers do not have to pay a heavy price for brick-n-mortar shops in costly shopping malls.


Shortcomings of e-retailing The online retailing {e-retailing} process is not an ultimate in the field of retailing methods; it also suffers various drawbacks that are the qualifications of traditional marketing. Some of the drawbacks need mention. 1. 2. 3. It has no theatrical ambience which can be the customer. It lacks an emotional shopping experience that the customer can get in a personal shopping store. It being container of intangible merchandise (i.e., virtual display of merchandise) does not provide sensory support to the customer, these the customer cannot hold, small, feel, or try the product. On line customers are reluctant to part with their credit card details on net, fearing they may be misused. It arises security issues. The customers are not yet convinced about the foolproof status of this method, especially in Indian environment. It provides, to a large extent, impersonal services which the Indian customers are not exposed to; they are rather used to the tangible personalized services which's they miss in online retailing services. It is lacking in family shopping experience which the Indian customers enjoy at the weekends, and particularly during festive seasons and marriage marketing.




The advantages of e Retailing outweighs its draws, thus it is showing a positive growth rate across the boundary. Success factors for e-retailing The success of e-retailing depends on multiple factors that are required to be taken into consideration as prima-facie, missing even a single small consideration is quite liable to create a greater negative impact on entire business, since the customers and business both are far from each-other. The customer is aloof from reality of the business regarding with whom he is going to enter into a business relation; whether the relation will go for a short-term or for over a longterm, no matter. The e-Retailing business pattern is sophisticated as well as quite delicate; rather it may be defined more correctly as "fragile". Thus, every consideration requires equal importance in its own status. Following are some of the factors to be taken care of, however it is neither exhaustive nor the ultimate, since it may change according to the nature of business too. At the same time the business ambience, magnitude and type of competition, changing need of consumer and many more external factors may influence it to a larger extent. Thus, the early recognition of necessary current requirements and its implementation along with time is always a wise proposition. The important factors are: 1. 2. Strong Branding Unique Merchandising

3. 4. 5. 6. 7. 8.

Value Addition Competitive Pricing Better CRM Better Distribution Efficiency Soothing Website Design Transparency in Services.

As e-retailer is alone in the e-Retailing market rather he is also surrounded with a number of competitors, thus to ensure sale he has to think competitive pricing so that he can attract his customer. The competitive pricing finds scope from potential decrease in charges and expenditures that he had to bear while in brick-and-mortar mode of marketing. It is a matter of careful exercise to enclose a real competitive price to its products or services. The first abroad of the customer is website. The aesthetic and easy handling facilities are two important terms in this relation. The aesthetic provides initial attraction along with keeping the visitor long held with the site. The maneuvering easiness keeps the visitor surfing it for long. The aesthetics of the website must provide soothing look and feel and clarity of objects or scripts to the visitor along with sufficient ergonomic considerations, so that the visitor does not feel tired at the earliest. The careful placement of buttons and links provides ease in handling it. Finally, the transparency of services creates faith on the visitor of the site as well as on the customer of the business. Transparency of services is identified with the "truth". Challenges of E-Retailing 1. Unproven Business Models In the formative years of dot-com era, most of the businesses on the Net were experiments in new areas and did not provide enduring sources of profit. This was the primary reason behind closing down of 90 per cent of the purely e-commerce companies in the beginning of this century. Today, dot-com businesses have matured a little. Still some of the businesses are at experimental level and do not guarantee regular revenue. 2. Requirement to Change Business Process The process of procurement, storage and logistics in e-businesses is different from that in traditional brick-store businesses. The e-retail organization has to carefully redesign and integrate various processes to suit the new e-business. Traditional sections of departments and management hierarchy may pose hindrances and bottlenecks in the process of order processing and shipments, for example, the traditional business may require the goods to be present at the warehouse and inspected before being shipped to the customer, but in electronic retailing, shipping of goods from one place to another to a customer would not be possible. The retailer may appoint a local supplier at the city where the customer resides and instruct the supplier to deliver the goods. This would require by passing certain business rules and a lot of faith on the local supplier. It would require business confidence that the supplier would follow the instructions and deliver the same product in good quantity and perfect quality. Merchandise planning and demand analysis is also difficult in e-retailing, as compared to traditional retail businesses.

3. Channel Conflicts Companies selling through the Internet as well as through brick stores may find their interest conflicting at many places. In electronic storefront orders, the goods directly reach the end-consumer and so the distributors and sellers may feel the threat to their existence. Most of the time, it is seen that retailers tend to reduce price over the Net. The sale at the brick store may store may drop because the retailer may tend to sell more through the Internet as a result of reduction of prices. 4. Legal Issues Proper laws have not yet evolved for Internet based transactions. Validity of e-mails, digital signatures and application of copyright laws is being checked by various government authorities. E-mail and digital signatures are now being recognized as valid for any legal purpose. Value Added Tax (VAT) is yet another area that creates problems. Taxes on goods and services are still an issue. Since the taxes are levied and shared by multiple government agencies at local, state or federal level, there are no clear rules to guide retailers on that. In e-retailing, the place of billing, the place of dispatch of goods and the place of delivery all differ. If these three places fall in different jurisdictions of governments, levy and submission of taxes would be a problem. 5. Security and Privacy Security is one of the major challenges in the digital world. Despite a lot of security arrangements, such as passwords and firewalls, we come across the news of website hacking and data pilferages. The Internet being on public domain is more susceptible to unauthorized peeping. People are wary of divulging information regarding their credit cards and personal details on the Net because they can be misused. Cyber criminals have exploited the Internet weaknesses and have broken into computer systems, retrieving passwords and banking information. Security of payment gateway is a major concern, which has to be taken care of by the retailer by putting up proper security layers. Conclusion Finally, to conclude that e-retailing isn't just about building a pretty website. An established management consulting firm will bring in the requisite skills to evaluate business plan, check out revenue models, help identify alliances and integrate supply chain processes with e-commerce initiatives. As per the projection by internet and online association of India (IOAL), online shopping will increase to Rs.2300 crore by 2007. Today, around 38.5 million Indians use internet and the figures are likely to reach at 100 million by 2007-2008. Through online sales, some retail majors want to reach small towns where they do not have the outlets, when most are planning to go eretailing, some are of the conventional view that it is essential to have look, and experience while shopping garment e- retailers should follow the above-mentioned strategies.

The most and important concentration is focused on back- end system. Customers keep coming back only if earlier shopping experiences have been pleasant and successful. Quit gloating over the 70% success rate of on-line purchases. In this intricate business world, the eretailing will become tremendous business strategic concept, and it may be very helpful and most profitable method of business process in coming decade to the textile and garment industries. E-RETAILING A BRIEFING
To start an e-Retailing business, an organization or an individual should have the below.

1. A Unique Idea / Product to sell

When all Personal computer assemblers sell PCs and Servers in a traditional way, Michael Saul Dell, founder CEO of Dell Inc., got a unique idea of selling PCs over web. Beyond this he allowed users to choose all components one by one based on their interests and requirements and delivered a assembled PC over web, which was a grand success.

2. A Perfect Business Plan

Is all about the e-Retailing business idea, Product or services, people involved, their expertise, a Project report with all standard projected statements prepared by a professional team, Competitor analysis, Capital investment, Loans, Business location, Government regulations & policies, Technology plans, and IT infrastructure required.

3. Technology Plans
Organization may start off in a small way and then based on the response they can get more funding and grow in a big way. They need to finalize an attractive easy to remember domain name e.g. . V.Srikanth & Dr.R.Dhanapal
International Journal of Business Research and Management (IJBRM),Volume(1):Issue(3) 107

Need to finalize a hosting server to book web space from their various plans e.g. to start with and later go for their own scalable IT infrastructure setup based on the response and growth. Need to Acquire IT team for developing e-Commerce website or to outsource the work. Also we can think of using Open source like OS Commerce a popular eCommerce application and Open source CRM application for customer relationship. If we are going to develop from the scratch on our own technology, the below website development process will be followed as per Fig. 3. Web site development process.

Compare and finalize Payment gateway based on their initial setup fee / transaction fee the popular payment gateway service providers are CC Avenue, ICICI, Bill desk, Pay pal and few more players. Once the website is launched, related internet marketing, popularly called as SEO (search engine optimization) work to be started to increase the popularity and visitors of the site. Plan and organize supply chain management to deliver product or service to the online users who place orders. Post sales support plans.


There will be a huge team working on the back end systems of the web site which is called as control panel / system admin. In which a group of people will be updating the product categories, products, prices, specifications and many other information before its getting listed in the website. Other than this to attract more users, the Marketing team will often send mailers / newsletters by giving more offers. For an basic idea below image depicts the minimum required pages for a e-Retailers web site.

5. Payment Gateway
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International Journal of Business Research and Management (IJBRM),Volume(1):Issue(3) 108

Now the e-Retailers web site is ready with products listed and when the online users orders the product online, the Retailers should link the Bank account with 3rd party payment gateway, to which the payment will be credited.


Normally a user will get to know about a online shopping web site through many ways, most frequently all online users will find websites on the go by using Google search or any other search engines. When they see the web site information link, they click to it, complete the website registration process if any, choose the products they are interested, compare similar products specification cost etc., and confirm the items selected and finalize the invoice and make payment via their debit card / credit card bank account or via Pay Pal or Google checkout.

Once the payment is received the merchant will receive the payment, start processing the order, and ship the product to the users delivery / shipping address. Further if the product is carrying warranty, post sales support and service should be facilitated to the customer in order to create good word of mouth and get a good returning customer base which is the key success factor for the e-Retailer. Let me illustrate the buying process in the image below:

1. Online visitor of the site, will pick up the items to be purchased. 2. Confirming / finalizing the item list selected and checkout. 3. Enter the credit / debit card / Pay Pal information to make the payment.
V.Srikanth & Dr.R.Dhanapal
International Journal of Business Research and Management (IJBRM),Volume(1):Issue(3) 109

4. User payment information is getting checked with banker via payment gateway and once its

5. The payment will be credited to retailer account and an Order confirmation is shown to the
visitor along with order details and shipping information. The visitor will also be notified on the purchase made via email. The visitor will be able to track their order status and an SMS / email update will be frequently sent to visitor on the product or service delivery.


Once the Retailers business model and web site design layout is finalized. The software consulting and development team will start developing the site. They will create all product categories, price, specifications and other details; put it in a test site for unit and integration testing. Once the testing is over, its being handed over to retailer for their acceptance testing. Once the retailer is satisfied with the performance of the web site; upon getting acceptance; the web site is moved to production server.Now the Retailer will initiate the web site promotional activity in order to get more visitors and generate revenue V.Srikanth & Dr.R.Dhanapal
International Journal of Business Research and Management (IJBRM),Volume(1):Issue(3) 110


Around the world all organizations have their websites; few of them generate more visibility and revenue.

For a web store / e-Retailing site, we need to study the business and marketing goals, and then pick / find the best keywords matching the products and services listed in our website. Based on the Keyword analysis we need to build quality unique content for the store which will make the store to gain good ranking among the search engines. While publishing the content blended with product listing, we need to ensure that competitor web store strategies are analyzed and considered. Now its the time to plan for the sitemap, which is all about when a visitor is browsing our site, they should feel easy to navigate to all pages of the site without any difficulties. On the other side the site navigation should be developed as a RSS feed which is search engine friendly i.e. the site map will be read by the search engine crawler and got indexed, which results in good search results.

After building the sitemap, we start building the static and dynamic web pages with unique content. Each page should be optimized (On page optimization) so that search engine ranks the page; on completing this process. We need submit our site URL / sitemap feed to all popular search engines viz., Google, Yahoo, MSN etc., After submitting the site, we need to have plans to index our site in popular directories, classified sites. And then start indexing in social book marking sites. Now a days the most popular sites Face book, Linked in and Twitter were few and there are 1000s of other book marking sites, in which we need to update our store information in relevant categories or Tags. There are few sites which offers code snippet e.g. by which we display links which will make the visitors to index a specific page to all popular social book marking sites, then email this page to friend, link to face book and twitter

Seventymm .com's Summary

Seventymm is a one stop hangout for movies. At Seventymm, we believe and swear by the term Filmy and we have tried to live up to its true spirit. Seventymm is designed for people like you - the hard core movie buffs, enthusiasts and even those who claim that they dont have a filmy bone in their body. Dont miss our special attempts to focus on regional and bollywood movies! There are various reasons for you to hangout at Seventymm Besides becoming a member of Indias largest movie rental service and renting good quality movies from Seventymm, you can just sign in and indulge by taking the quiz or creating one, rating movies, starting a club, testing your movie compatibility with your friends or simply read more about the movies and review them. Now, enjoy movies and a lot more at your finger tips! Seventymm Hangout is your space, you can decide on who to let in and who not to, what to put up there and what not to. You are the leading person in your hangout, so get set - wear the Directors cap! Specialties Since our launch Seventymm has grown bigger and we want you to be a part of our progress in a better way. From being Indias largest movie rental service, offering access to over 20,000 titles in 18 languages, we have morphed into a space for movies with a thousand reasons to indulge.

Gurgaon, Haryana, India, December 15, 2011 a leading shopping portal specializing in movie merchandise and movies, cartoon character inspired products has re-designed website and launched a new user interface. The new look of the website is inspired from movie making and portraits the essence of which is all about films, film inspired lifestyle. Bhawna Agarwal COO commented that the new re-launched site contains more content, improved layout and navigation. The new structure will allow us to expand and extend the functionality and content of the site in a more ordered way. About Seventymm: Seventymm is a movie, cartoon characters and entertainment inspired online shopping portal.It has a carved a niche for itself by being only portal providing platform for fans of film fraternity to connect with their favorite films, film stars, cartoon characters by offering them authentic film, character based merchandise. Seventymm also offers exclusive range of Slogan t-shirts, bollywood fashion accessories and entertainment -- communication gadgets.


2.1 INTRODUCTION The basic concept of cell phones began in 1947, when researchers looked at mobile car phones and realized that by using small cells (range of service area) with frequency reuse, they could increase the traffic capacity of mobile phones substantially. However, at that time, the technology to do so was not available. Anything to do with broadcasting and sending a radio or television message over the airwaves comes under the control of Federal Communications Commission (FCC) Regulation of the United States. A cell phone is a type of two-way radio. In 1947, AT&T (American Telephone & Telegraph) proposed that the FCC allocates a large number of radio-spectrum frequencies so that widespread mobile telephone service would become feasible and AT&T would have an incentive to research the new technology. The FCC decided to limit the number of frequencies available in 1947, the limits made only twenty-three phone conversations possible simultaneously in the same service area. AT&T and Bell Laboratories proposed a cell phone system to the FCC of many small, low-powered, broadcast towers, each covering a 'cell' a few miles in radius and collectively covering a larger area. Each tower would use only a few of the total frequencies allocated to the system. As the phones travel across the area, calls would be passed from tower to tower. (Rastogi 2003)

2.2 HISTORY OF CELL PHONE Martin Cooper, a former general manager for the systems division at Motorola, is considered the inventor of the first modern portable handset. Bell Laboratories introduced the idea of cell phone communications in 1947 with the police car technology. However, Motorola was the first to incorporate the technology into a portable device that was designed for use outside an automobile. By 1977, AT&T and Bell Laboratories had constructed a prototype cellular system. A year later, public trials of the new system were started in Chicago with over 2000 trial customers. In 1979, in a separate venture, the first commercial cell phone system began its operation in Tokyo. In 1981, Motorola and American Radio Telephone started a second U.S. cell phone radio-telephone system test in the Washington/Baltimore area. By 1982, the slow-moving FCC finally authorized commercial cellular service for USA. A year later, the first American commercial analog cell phone service or AMPS (Advanced Mobile Phone Service) was made available in Chicago by Ameritech. Despite the incredible demand, it took 37 years for cell phone services to become commercially available in the United States. Consumer demand quickly outstripped the 1982 system standards. By 1987, cell phone subscribers exceeded one million and the airways were crowded. (COAI 2005) 2.3 CELL PHONE SUBSCRIBERS 15 TOP RANKING COUNTRIES The worldwide number of cell phone subscribers surpassed 2 billions in 2005up from 11 millions in 1990 and 750 million in 2000. China led the cell phone subscribers list with nearly 400 millions as at the end of 2005nearly twice as many as in the USA. Russia has seen tremendous growth in the last few years and is projected to be running in third place by the year-end 2005. Rapid expansion of cell phones in India will see a future climb in the rankings to a possible number two in 2010. Worldwide cell phone subscribers are estimated to reach 3.2 billions by the end of the year 2010.

Table 2.1 Top 15 Countries with the Number of Cell Phone Subscribers Year 2005 Cell phone subscribers Share (Per cent) (in millions) 398 202 115 95 86 79 73 19.3 9.9 5.6 4.6 4.1 3.8 3.5

China USA Russia Japan Brazil India Germany

Italy UK France Mexico Turkey Spain South Korea Indonesia Top 15 countries Worldwide Total

59 58 47 46 40 39 38 38 1,414 2,065

2.9 2.8 2.3 2.2 1.9 1.9 1.8 1.8 68.5 100

Source: Business Wire, Sep 26 2005 WORLD WIDE MARKET SHARE OF CELL PHONES BETWEEN 2004 AND 2005 Year Company 2004 ( in thousands) Per cent 2005 ( in thousands) Per cent Increase per cent (200405) 2.3 2.2 0.7 0.4 -0.4 -2.2 3.0 100

Nokia Motorola Samsung LG

46,368 24,626 18,981 9,495

29.6 15.7 12.1 6.1 6.6 6.9 23.1 100

60,794 34,018 24,479 12,374 11,843 8,895 38,096

31.9 17.8 12.8 6.5 6.2 4.7 20 190,499

Sony Ericson 10,354 Seimens Others Total 10,823 35,997 1,56,643

Circle-wise Subscribers in India during 2004 Circle-wise Subscribers Circle Gujarat Karnataka Maharashtra Tamil Nadu Haryana Kerala Madhya Pradesh Punjab Rajasthan U.P. (E) U.P. (W) West Bengal Andaman & Nicobar Assam Bihar Himachal Pradesh Jammu & Kashmir North East Orissa Calcutta Mobile subscriber base 2584966 2308123 2896007 2044819 675061 1595985 1053848 2433335 864895 1109981 1218547 333122 712 89234 631809 170626 42285 30631 347577 1235074

Chennai Delhi Mumbai All India Source: Kathuria (2004

1440513 4236138 3637687 33700599

The history of mobile phones charts the development of devices which connect wirelessly to the public switched telephone network. The transmission of speech by radio has a long and varied history going back to Reginald Fessenden's invention and shore-to-ship demonstration of radio telephony, through the Second World War with military use of radio telephony links. Hand-held radio transceivers have been available since the 1940s. Mobile telephones for automobiles became available from some telephone companies in the 1940s. Early devices were bulky and consumed high power and the network supported only a few simultaneous conversations. Modern cellular networks allow automatic and pervasive use of mobile phones for voice and data communications. In the United States, engineers from Bell Labs began work on a system to allow mobile users to place and receive telephone calls from automobiles, leading to inaguation of mobile service on June 17, 1946 in St. Louis, Missouri. Shortly after, AT&T offered Mobile Telephone Service. A wide range of mostly incompatible mobile telephone services offered limited coverage area and only a few available channels in urban areas. The introduction of cellular technology, which allowed re-use of frequencies many times in small adjacent areas covered by relatively low powered transmitters, made widespread adoption of mobile telephones economically feasible. The advances in mobile telephony can be traced in successive generations from the early "0G" services like MTS and it's successor Improved Mobile Telephone Service, to first generation (1G) analog cellular network, second generation (2G) digital cellular networks, third generation (3G) broadband data services to the current state of the art, fourth generation (4G) native-IP networks. Cell phones may be new devices, but they originated in the 1920s. Radios were used since 1921. Features were put into these radios in the 1940s, and they were used by police. The concept of the cellular phone was developed in 1947 which originated from the mobile car phone. The concept of the cellular phone was produced by Bell Laboratories. The first actual cell phone was made in 1973 by Martin Cooper of Motorola and other assisting inventors who used the idea of the car phone and applied the technology necessary to make a portable cell phone possible. Cell phones were first made available to the public in 1984. Back then, they were very large, expensive instruments.

The Federal Communications Commission made a regulation that limited radio-spectrum frequencies. This is the reason only twenty-three simultaneous conversations were possible in the same service area. In 1968 the FCC decided to increase the frequencies to allow research for better connections. The FCC worked together with AT&T and Bell Towers to establish broadcast towers. The towers were small with low power and covered a cell that was a few miles in radius, but actually covered a larger area. This allowed calls to pass from tower to tower.

"Information On The History Of Cell Phones." "Cellular Phones - Industry Overview "Martin Cooper - Inventor of the Cellphone

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Due to its utility, necessity and affordability, mobile phone is one of the most ubiquitous gadgets that one finds in the world. From Sony Ericsson to Nokia, Motorola, Apple, Samsung, LG, HTC and every other mobile phone manufacturer comes out with its own range of offerings with something new, something different and something unexpected being always the high point. And with the value added features varying from music/sound capabilities to web browsing abilities dominating user's choice, the voice call function seems to have taken more of a back seat.

But not every mobile phone comes loaded with all the features. They all have some underlying utility and other aspects for which they are designed and offered in the market. And accordingly they can be broadly classified into following categories; Basic Mobile Phone: It is the simplest and the most original of all the mobile phones that you would see in the market. The cheapest of them all, it is sold in maximum numbers. Though with cost of technology falling and customer expectations rising most of the basic mobile phones now come with value additions like ring tone options, etc. Most of the mobile phone brands offer basic models. (Buy Mobile Phones in India) Smartphones: These phones are for those who want a single gadget to be fully loaded so that it can serve any and every purpose - from communication to computing and from entertainment to productivity. Smartphones do multiple tasks from email and web browsing to playing music, capturing and playing videos, storing and managing data and many other functions too. These have higher price tags but the features they offer fully justify their price. RIM's BlackBerry, Nokia's N97 and Apple's iPhone are some of the most popular smartphones. Most of the latest mobile phones fall in this category. (Find more on why one should buy a smartphone, or learn more about smartphones) PDA Phones: Personal Data Assistant phones are the favorite companion of business executives. Running on operating systems like MS Mobile Pocket PC and Palm OS these are offered by HP, PalmOne and the likes. In fact the mobile phone market has become

so demanding, dynamic and competitive that the line that divides smartphones from PDA phones is fast fading. (PDAs in India) GSM/CDMA Mobile Phones: GSM (Global System for Mobile Communications) and CDMA (Code Division Multiple Access) are the two most important and commonly used networking technologies and your phone would be designed to work on either. Both the technologies have their own pros and cons and same get transferred to the corresponding mobile phone. The latest innovations though have now made it possible to use both the technologies in the same mobile phone. See Dual SIM Mobile Phone for more. Mobile phones can also be categorized as lifestyle phones, business phones, entertainment phones, gaming phones, etc. depending upon the features and consumer market segment that these may be targeting. The best thing is that you can make a mental note of what all you want in your mobile phone and you will be surprised to find that it is already available in the market. Resources: 1. 2. 3. 4. 5. 6. Buy Mobile Phones Buy Mobile Phones in India HTC Mobiles HTC Mobiles India Dual SIM Mobile Phones Smarthones

s V.Srikanth & Dr.R.Dhanapal

International Journal of Business Research and Management (IJBRM),Volume(1):Issue(3) 110