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LTD, PERAMANGALAM, THRISSUR MINOR PROJECT REPORT Submitted in partial fulfilment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Of the UNIVERSITY OF CALICUT BY PRABEESH K M Reg. No: WFAKMBA Under the guidance of Mr. PADMANABHAN N S Lecturer Department of management studies
INSTITUTE OF MANAGEMENT AND TECHNOLOGY M.G.KAVU P.O, POTTORE THRISSUR-680581 2010-2012
Prabeesh k.m , Third semester MBA student of titled
Management Studies, Westfort Higher Education Trust, Thrissur do here by declare that this Minor project report “ A Study On customer perception at Kap India Tiles ”
Peramangalam, Thrissur , under the guidance of Mr Padmanabhan N S , Lecturer, MBA, is the result of my original work during the period of study. I have not submitted the same for the award of any other degree, diploma, and title of recognition before. All the data – both primary and secondary – are to the best of my knowledge.
With great pleasure I am presenting this project entitled “A study on customer
perception at kap India tiles Thrissur” a project of this dimension would not have been
possible without the sincere help and support provide to me from all sources that was approached. I would like to express my gratitude towards Mr. Sabu .P J, Asst Manager, Kap India Tiles, for the guidance and constant support for completing the project I express my sincere gratitude towards Dr. Narayanankutty, Principal, Institute of Management and Technology, Pottore, Thrissur. The project has been made possible by the greatest efforts and dedicated support extended to me by guide Mr. Padmanabhan.N.S Lecturer, Department of Management Studies, Institute of Management and Technology, Pottore, Thrissur. I am, deeply inhibited to my parents who were my unfailing source of my inspiration and all the members and friends of IMT, college for the inspiration and help in their own ways during the preparation of the project. Above, all I thank, God almighty for his entire blessing.
TABLE OF CONTENTS
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8
Introduction Introduction to the study Executive summary Scope of the study Objective of the study Statement of the problem Industry profile Company profile Limitation of the study Review of literature Research methodology Data analysis and interpretation Findings, suggestions and conclusion Bibliography Annexure
2. 3. 4. 5. 6. 7.
LIST OF TABLE
Table showing the price affordability of kap India tiles
Table showing the price as the factors for preferring kap India tiles Table indicating flexibility in price of kap India tiles
Table showing the design as the factors for preferring kap India tiles Table showing the attractiveness of kap India tiles
Table showing the colour preferred by customers
Table showing the colour as the factor for preferring kap India tiles Table showing the availability of variety colour combination of kap India tiles Table showing the size of tiles preferred by the customers of kap India tiles Table showing the size as the factor for preferring kap India tiles
11 Table showing the personal influence as the factor for preferring kap India tiles Table showing the satisfaction of overall features of kap India tiles Table showing the preferred by the customers of kap India tiles Table showing the gender of the customers of kap India tiles Table showing the age of the customers of kap India tiles Table showing the qualification of the customers of kap India tiles Table showing the income of the customers of kap India tiles 12 13 14 15 16 17 .
LIST OF CHARTS SL NO: 1 TITLE PAGE NO: Figure showing the price affordability of kap India tiles 2 Figure showing the price as the factors for preferring kap India tiles Figure indicating flexibility in price of kap India tiles 3 4 Figure showing the design as the factors for preferring kap India tiles Figure showing the attractiveness of kap India tiles 5 6 Figure showing the colour preferred by customers 7 Figure showing the colour as the factor for preferring kap India tiles Figure showing the availability of variety colour combination of kap India tiles Figure showing the size of tiles preferred by the customers of kap India tiles Figure showing the size as the factor for preferring kap India tiles 8 9 10 .
11 Figure showing the personal influence as the factor for preferring kap India tiles Figure showing the satisfaction of overall features of kap India tiles Figure showing the preferred by the customers of kap India tiles Figure showing the gender of the customers of kap India tiles Figure showing the age of the customers of kap India tiles Figure showing the qualification of the customers of kap India tiles Figure showing the income of the customers of kap India tiles 12 13 14 15 16 17 .
CHAPTER 1 INTRODUCTION .
The group had been at an inland village called karuvannur near thrissur.1. wall blocks.1 INTRODUTION TO THE STUDY The researcher is entitled “A study on customer perception at kap India tiles Thrissur” was done to understand the organizational climate prevailing in kap India tiles. It was great opportunity to me to understand the effort and efficiency through which it had reached such position. 8km away from thrissur . . Showcasing a vivid range of roof tiles. Customer perception plays a major contributing factor in the sales and to identify the factors that help in developing the sales. floor tiles. The kap India tiles cater to diversified needs for distinctive style and patterns of terracotta construction materials. etc they have become a trendsetter in the industry.today kap India tiles is a name written golden letters in the mainstay of terracotta industry. a new composite and integrated factory KAP group was set up in peramangalam. Customer perception plays important role in the stage of the buying-decision process. The kap India tiles were established in the year 1987. This study was aimed to determine the customer perception about the kap India tiles. weather proofing tiles. structural hollow roof.
Purposive sampling technique has been used as a tool or analysis. . finding and suggestions are provided as per the information gathered from analysis.1. the main objective of the study is to analyze and evaluate the customer perception prevailing in kap India tiles and to know about the company. to understand the concept of customer perception and what are the factors influencing the customer perception.the study were done for a period of 3 week. For the researcher an executive literature survey was undertaken. To get an opinion on the customer perception from customer of kap India tiles. The questionnaire was used to collect data from a sample of 100 customers of kap India tiles. the primary data collection tool was questionnaire consisting of 17 questions. The data was analyzed using SPSS tool. it is situated thrissur Disstrict.2 EXECUTIVE SUMMARY The researcher is entitled “A study on customer perception at kap India tiles thrissur” was done to understand the customer perception at kap India tiles. Bar charts used for graphical representation of data . The kap India tiles come into being in the year 1987.
is that the researcher and company believe that this is the best market for conducting an effective study .the purpose of the study was to know the customer perception and also the company wants to know the customer and their response .1. The reason behind choosing Thissur.3 SCOPE OF THE STUDY The scope of the study is limited to geographical limit in Thrissur.
4 OBJECTIVE OF THE STUDY PRIMARY OBJECTIVE:- To study customer perception of tiles at kap India tiles. .1. SECONDARY OBJECTIVE:- To identify the most important factors influencing the customer perception towards the kap India tiles.
. kajaria etc.1. Johnson. This will help the firm to take necessary steps which will increase the sale of project. so company is expecting high completion in the year to come. As kap India tiles has number of competitors like Bell.5 STATEMENT OF THE PROBLEM The company wants to know the factors effecting customer perception kap India tiles.
Rich in alluvial deposits of red common clay. these composite earthen models mark the civilization of man on earth. They pioneered the setting up of a few factories in Mangalore first and Calicut later.6 INDUSTRY PROFILE The pre-historic passion (Touch of man and earth) : Dig into the splendid culture of the past. Its distinctive abilities to transform to any desired shape when wet. The most ancient and original form of expression of life. During 1940‟s and „50‟s the industry underwent a quintessential revolution that marked the boom of terracotta factories in Kerala. terracotta has been the quintessence of man‟s artistic interpretations. An ever-continuing passion of connoisseurs and common people. Rich with imagination and aesthetic value. .1. With the modern cutting edge technology man wisely remoulded the ancient terracotta concepts for the needs of his new habitat.deftly carved robust terracotta speaks volumes of man‟s first fascination. and to retain the form given when dried and burned gave wings to the imagination and intelligence of man that made the terracotta of today. the coast of Malabar soon became the cradle of modern terracotta in India. It has added new dimensions to a prehistoric fascination that began from time immemorial. clay roof tile was introduced with a commercial purpose in India by Christian missionaries from Germany and Switzerland about 125 years ago. He moulded his fantasies and skills in clay that surprised him with its pleasing plasticity and usability.. In contemporary architecture clay based products such as roof tiles and floor tiles play a vital role in providing elegance and characters to each building and its interior. Kap Cerra Colours carries on this enriched tradition of endless pursuit for innovation and perfection through the application of imagination and technologies. earth – the eternal mother has been the best and finest resource of mankind throughout his illustrious past. Be it pottery or shelter. It heralded new and exciting developments in clay based utility products that redefined the architectural aesthetics of the country for the coming years.
Kap India ceiling and wall tiles prove beyond fact that terracotta is still the user-friendly material of building construction.TORRACOTTA PRODUCTS :: An ancient art in clay – the plastic and practical form of mother earth – terracotta had adorned the exterior and interior of man‟s abode from time immemorial itself. . A much-advanced form of terracotta tile is flooring tiles with stunning patterns and smooth finish. Time moulded the styles and patterns of terracotta to suit the tastes and trends of modern society that continued the passion to the coming generations. The unique power of the clay to get easily shaped and its susceptibility towards heat made the material a favourite medium of man. It followed magnificent creations of man‟s imagination in clay. Kap India comes up with designer tiles that adorn the interiors of your home. It set the way for better looking and better performing application in terracotta that defined the way of life of today. the flooring tiles from Kap India can create wonders in your dream home. Ceiling and wall cladding are the next experiments man made with terracotta tiles. From a flat piece of terracotta he developed tiles with functional aspect like interlocking designs. It gave way for pleasing patterns in ceiling and walls tiles that can evoke your admiration. flooring and other reasons. It was remoulded and reshaped in the in the kiln of man‟s imagination that made the exquisite roofing tile ranges today. adaptable to any aesthetic aspects of architecture. Man created shapes and figures of his deities in clay. and raised his own home in bricks of clay. Highly conforming to modern architectural styles. TORRACOTTA PRODUCTS FOR TILING :: Be it traditional or modern architecture Terracotta is game for roofing. Beautifully paved. The use of terracotta as roofing tiles dates back to the ancient period when man first discovered its sheltering possibilities. Kap India tiles offer you outstanding varieties in all these applications. the most powerful form of them being – tiles. ceiling. The tiles manufactured from our factory excel in quality that counts first grade tiles.
Its cool touch on the wall and floor inspires your soul and keeps it calm and contented. TERRACOTTA PRODUCTS AND MODERN HABITS :: Being made of the mother earth. Kap India Tiles has an exquisite range of terracotta claddings with beautiful patterns and enamouring designs that may turn a modern habitat a paragon of beauty in earthenware. Today Kap India tiles with its variety of exquisite tiles compensate for the lost look of natural beauty in modern habitats. Apart from imparting structural harmony to the households Kap India Tiles and blocks are definitely steps further the contemporary brick and mortar expressions. Kap India Tiles provide the best modern solution to tranquil atmosphere that can bestow heaven in terms of peace. attempts have been made to harmonize terracotta with modern functional designs that made way for the scintillating equations of today. which is a masterpiece of precision craftsmanship. Its traditional and innovative tile ranges rebuild intact the traditional architecture in delightful designs and distinctive patterns. The rich earth with plasticity gave pleasing natural red look and alluring simplicity to his abode. Its unique ability to control the temperature of the atmosphere to a pleasurable level has made it the hot choice of most of modern architects who build in the cities. star hotels and resorts made using terracotta tiles may seem hospitable to an outsider who admires its warm and pleasant interior. From roofing to lawn paving bricks. If not for the finish and colour of terracotta. contributes to the majestic look of the habitat. Armed with high resistance power against weather changes. flooring. terracotta soon became an integral part of traditional architecture that has ardent advocates even today. terracotta plays a dual role pleasing in both situations. that which sustains supports and contains all. terracotta products bring in peace in terms of red colour and fine textures. TERRACOTTA PRODUCTS AND MODERN HABITS :: An aesthetically pleasing relief from monotonous concrete buildings is what terracotta clad house bestows its modern user. the medieval man would definitely have used it for natural harmony the tiles create with its backdrop. .TERRACOTTA HOUSING :: PRODUCTS FOR TRADITIONAL Man of the medieval period made his abode in clay products. terracotta products have a unique power to conform to any surroundings that hold it. wall cladding and building had been applied first by him. The terracotta clad home stands for a pleasing environment where you will be breathing cool fresh air even when it is situated in a polluted city. Kap India flaunts all pleasing varieties of tiles for the construction of a modern abode. roofing. Each tile. From the beginning of modern period itself. Modern villas. The use of terracotta in ceiling. It exudes a feeling of grandeur that denotes a rich tradition. chemical reactions and the like. Terracotta imparts rustic appeal to the buildings that are made in a modern style. Especially in Kerala where torrential rain and exhausting heat are climatic traits. Be it your residence or office. It controls the humidity in the air permeating heat or cold according to the climate.
edicts. Baked earth or „terracotta‟ in Italian have found place in Jocobethan Revival style as terracotta brickwork. Kap India tiles. With the passage of time. When paved in the garden lawn terracotta tiles augment the beauty of the lawn. In India Mohenjo-daro and Harappan civilization have played significant roles in promoting the importance of clay and clay made products. Likewise the Sunga.Gupta period also marks the golden time of terracotta in India. Terracotta has been the base of Indian architecture. including India has shed lights on the prominence of clay in early civilizations. A recent development in that line is terracotta tiling for lawns. Delightful experiments were practiced in terracotta that later contributed to the artistic and architectural lineage here. Having been made of natural clay. images of worship and toys in terracotta found out from Indian shores wax eloquent about the terracotta culture that once reigned here. available in a wide variety of aesthetically appealing patterns render striking out line to your lawn Terracotta and early civilization Archeological excavation in various parts of the world. With the advent of technologies terracotta found new applications that credited man‟s imagination. Most of the modern archeological thoughts emphasis the necessity of returning to terracotta culture in the building construction sector. Moorish architecture makes walls covered in glazed tiles that add to the structural and aesthetic importance of the building.TERRACOTTA PRODUCTS FOR LAWS Terracotta – a Greek word for earthenware – has been a part of human culture since civilization. Sculptures. it is a healthier substitute for concrete flooring. They believe that terracotta can definitely sustain the ecological environment undisturbed in the coming aeons. . man discovered vast utility base of clay. one of the prominent branches in architecture describes the use of steel frame buildings with masonry cladding usually terracotta. whether it is earthen pots or a habitat. The porosity of clay tile creates breathing space for our naked foot and thus binds us directly to earth. pottery. TERRACORRA & DIFFERENT SCHOOLS OF ARCHITECTURE Different foreign as well as Indian schools of architecture have time and again stressed the relevance of terracotta building material in construction. Chicago school of architecture.
Terracotta Products and Tranquil Surroundings :: Being made of the mother earth. . Be it your residence or office. terracotta products have a unique power to conform to any surroundings that hold it. terracotta products bring in peace in terms of red colour and fine textures. Its unique ability to control the temperature of the atmosphere to a pleasurable level has made it the hot choice of most of modern architects who build in the cities. Its cool touch on the wall and floor inspires your soul and keeps it calm and contented. that which sustains supports and contains all.
celing tiles and other construction materials. Today kap India tiles is a name written golden letters in the mainstay of terracotta industry .it assume the major role by catering to the diversified needs for distinctive styles and patterns of terracotta construction materials. a leading light and pioneering figure in the industry kap India tiles.7 COMPANY PROFILE Raised from the cradle of terracotta culture in India. Envisaged by our great visionary and founder the late K.anew composite and integrated factory KAP group was set up in peramangalam. weather proofing tiles. terracotta-distinctive shapes and figures in clay – retains its alluring charm even in our machine age. The group had been at an inland village called karuvannur near Thrissur. structural hollow roof. wall blocks. kerala. flooring tiles. Showcasing a vivid range of roof tiles.1. Their commitment to quality product and after sales service has earned us fame even in foreign lands. They own a big market share not only in Kerala but in Middle East countries as well. Their large list of satisfied clientele and contented architects speak for their products and for them. kap India tiles came into being in the year 1987. Addicted to an endless passion for perfection. floor tiles. etc we have become a trendsetter in the industry. .A Veeravu Haji.8 km away from Thrissur. FEATURED PROJECTS Kap India with its most modern research &development wing is a nonpareil manufacturer of quality tile products-be it roofing tiles. VISION An ageless obsession of mankind. It was begun as part of a great tradition namely KAP group that spanned more than 665 years.
ceiling and flooring tiles as well as wall cladding and building blocks in terracotta. Its high plasticity and workability in wet condition enable man to shape the same into any form and apply his creative mind. It is then fried in a kiln at a temperature of 850 degree Celsius.Manufacturing Process :: Man‟s evolution. . flexibility and ability to acquire any shapes when moulded. porous and aesthetically appealing earthenware. Later they were placed in the ashes of open hearths to harden and finally kilns were used.the common red clay. The refined terracotta acquires pleasing red colour. In ancient times first clay sculptures were dried in the sun after being formed. development and growth are related to terracotta. It has been used throughout history for sculpture and pottery. Later it has given way for decorative roofing. The term „terracotta‟ in Greek refers to any shapes or figures in clay like roof tiles. it still retains its aura as a most favourable medium for man‟s expressions. red burning. floor tiles. Though the history of man‟s fascination with clay dates back to 5000 B. strength and porosity that last for more than a lifetime. as well as bricks and roof shingles. similar to those used for pottery today. This work of art is then let to dry. With the primary material for the manufacture – clay – available in plenty. It is a low temperature. it was easy for the primitive man to shape up his bizarre imaginations. Terra cotta came to be a favourite working material for man owing to its pleasing plasticity. C. In the manufacturing centre. which is the most abundantly available mineral on earth is processed. bricks etc.
Our yard and garden items are outstanding treasures in terracotta that are really enjoyable too. Pottery :: Kap India Tiles have on display unique and splendid creations in terracotta pottery. They are the durable and sustainable solutions. We make use of the highest quality materials and durable finishes to furnish your home and gardens. plaques. to your dream home. As contrary to the modern building materials. We fashion immaculate images in clay that excel in artistic dexterity and design. that reduce the radiation by 15% in hot weather. Be it the interiors of your home. . yard and garden pots in different sizes and prices. We create vases. The terracotta clad home stands for a pleasing environment where you will be breathing cool fresh air even it is situated in a polluted city. They come with drain holes and without.Product coherence towards atmosphere & climatic changes :: Being made of the mother earth. Be it your residence or office. terracotta products have a unique power to conform to any surroundings that hold them. Our R & D department does extensive research in pottery items not seen at any neighborhood home and garden center. Also our unique products fight against any abrasive action of sand or salt air. Kap India produces terracotta tiles that can withstand freezing weather conditions and surface wear. terracotta renders your home an inextricable part of the earth and sky that surround it. This rejuvenating power has been made the terracotta an obsession of mankind since time immemorial. our pottery items amplify the beauty of your surroundings. planters. Unusual and innovative creations in clay with lovely carving and embellishment from our shop inspire even the traditional people. Its unique ability to control the temperature of the atmosphere to a pleasurable level has made it the hot choice of most of modern architects who build in the cities. Made of pure red earth our exquisite articles come in various shapes and figures that are both functional and fine. that which sustains supports and contains all. planters and pots all designed with superior craftsmanship. An integral part of today‟s building concepts Kap India Tiles are less susceptible to leaks. terracotta products bring in peace in terms of red colour and fine textures. flowerpots. Our custom-made pottery items have acquired a commendable place in the industry catering to the diverse needs of customers from abroad and India. Kap India Tiles provide the best modern solution to tranquil atmospheres that can bestow heaven in terms of peace. or the openness of your lawn. We also make figures like animals.
bringing nature in its purest forms to their living room. .Products for Interior & Exterior :: Kap India Tiles creates highly practical building materials such as roofing tiles. They also beautify the exteriors of an abode when placed in the garden or lawn. Since terracotta products do not remain unaffected in the earth when they are destroyed unlike concrete or other construction materials. Many world-class architects are also ardent advocates of terracotta. flooring tiles. Terracotta and Ecology :: Extracted from the mother earth clay products are essentially eco-friendly and do no harm to the world. building blocks and pottery that inspire even the world class architects. Quite natural procedures are made use of in the production of these tiles. Exquisite pottery items custom made for distinctive purposes are the commendable speciality of Kap India Tiles. and make a healthy and reliable environment for mankind. In line with the modern concept of architectural aesthetics are the distinctive terracotta products from Kap India. These decorative terracotta articles can sometimes be used to augment the beauty of the interior. Interior designers of today give prominence to delectable articles made of terracotta. ceiling tiles. Clay tiles and pottery contributes to a healthy environment for the mankind. they are the favourable choice of environmentalists. Terracotta has now become a part of modern man‟s life style and Kap India products reflect his taste and trends. With its red brown colour terracotta appeases our aesthetic demands as well as suits well to the backdrop of our homes. Terracotta augments the ambience of your abode both as a fete to your eyes and as a pleasing natural solution to your healthy life. wall claddings.
1. . survey covered only a limited number of customers.8 LIMITATIONS OF THE STUDY The study was constrained to Thrissur district Time limit was 3 weeks Some of the respondents were busy and so they responded to the question in a vague manner. Since there was a specific time limit.
CHAPTER-2 REVIEW OF LITERATURE .
not comparing products that are ready in the market.CUSTOMER PERCEPTION IN FASHION(2005) AUTHORS:CUMULUS LIBSON PRIDE AND PREDESIGN ABSTRACT:- In order to support the design of new product with an analysis of the features of cloths and their relationship with the users perception of needs and satisfaction .colour.lifestyle. Analysis of customer perception in fashion and clothing products was carried out. . are the factors which play an important role in the fashion . but providing a significant possibility of creating new materials and shapes based on the tangible and intangible.culture.design. personal influence.
CUSTOMER PERCEPTION FOR PERSONAL DIGITAL ASSISTANCE (PDA) IN HOMGKONG (2007) AUTHORS:STANLEY. By this study it was found that the impact of high technology product on living standerd was one of the reasns for it. . a test was done by designing a product by market simulation in order to recommented to PDA manufactures in doing product design .JOHNY ABSTRACT:To find out the customer perception for PDA . Another finding was that the attitude to search the information of new electronic product and the attitude to buy high technology products frequently.size.convenience and trendy were factors which make the customer to buy the PDA .design. they fund that the price.
this system is designed to have learning .perception influence and knowledge re-trievel and to have an incremental learning mechanism for the new obtained important information .SHIM ABSTRACT:For making more intelligent system in the information society it is necessary to implement the automatic filtering system which can extract the information considering personal perception from a large amount data. According in this paper we define relative importance (RI) factor as a criterion for representing the personal perception and purpose intelligent information filtering system considering RI.AUTOMATIC FILTERING SYATEM FOR ANALYSING CUSTOMER TASTES (2003) AUTHOR:Y.this system is applied to the area for the analysis of customer‟s tastes and its performance is analyzed and compared .
Mmichael Steine ABSTRACT:- Perception measurement is inportent in the early stages of new product development .AHP is a compositional methods where as CA is designed in a decopositional manner .inspecting the results in detail reveals considerable differences. These methods mainly differ with respect to their basic conception. However . .This study aims at comparing the methods as instrument.MEASURING CUSTOMER PERCEPTION IN NEW PRODUCT DEVELOPMENT(1999) AUTHORS:Roland Helm. conjoint analysis (CP) and anaiytic Hierarchy process (AHP) are common methods for measuring perception with conjoint analysis dominating marketing research and practice. Armin Scholl. The result shows a high degree of predictive and convergent validity of both methods. which indicate that AHP performs slightly better. Laura Manthey.
MODELING OF CUSTOMER PERCEPTION ON PRODUCT FEATURES AND COMPARING THE COMPETITOR‟S PERFOMANCE (2006) AUTHORS:PRASUN DAS . SANDIP MUKHERJEE ABSTRACT:Understanding of customer perception about various product features helps comparing to identify their own strength and weakness. . Features-based preferences by the customers to evaluating companies in the retail footwear are reported here. This articles aims at finding the relative band position of a company along with the nature of perception as perceived by the customer towards its major competitors. Information Obtained through a feedback survey was subjected to analysis using multivariate statistical techniques.
employing hundreds of thousands of people and affecting billions of people‟s lives worldwide. as well as sponsoring different events. . Examples of such companies that spend billion of dollars on marketing strategies in order to stay key players in their industry are The Coca-Cola Company and PepsiCo. entertaining and innovative advertisement messages. it is vital that companies differentiate themselves from competitors by creating even more powerful. and Cecilie Lindström ABSTRACT:Advertising is a multi-billion industry. Yet. seeing as advertising clutter has increased tremendously and is more intense than ever.A study about different factors affecting consumer preferences Coca-Cola or Pepsi. AUTHORS:Eva-Lena Andersson. Evelina Arvidsson.
Moreover. Therefore. The buying behaviour is however not found to be influenced by the combination of the two firms. it can be stated that the need for pre-acquisition analysis regarding strategic fit and compatibility of values and associations is assured. which will be analysed in reference to consumers‟ reactions towards it. In conclusion. the thesis reveals an observable trend towards a correlation of the awareness of the acquisition and a negative shift in customer perception. By analysing the results of the questionnaire.The acquisition of Body Shop by L‟Oréal – AUTHORS:Catherine Robens Abstract:This thesis aims at investigating consumers‟ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The acquisition of Body Shop International by L‟Oréal represents the practical case. The study clearly identifies that brand dilution is a possible threat for established brands and implies the risk of lost . principles and associations that might affect a company‟s appeal. an expert interview with a Body Shop representative will be executed in order to add the company‟s perspective. underlying reasons for M&As will be elaborated upon as well as branding concepts based on brand image.Consumer perceptions on the incorporation of established brands . loyalty and reputation in order to bridge the two theoretical areas with a case study. Quantitative consumer questionnaires will be conducted in order to collect representative data on consumers‟ perceptions and associations of the brand Body Shop. The combination of two or more brands in a newly formed conglomerate implies a combination of values.
pricing. increasing market share and optimizing profit extracted from private label brands in a managerial context. To this end.most notably in developed markets. etc.Consumer perceptions of private label brands withinthe retail grocery sector of South Africa AUTHORS:Justin Beneke ABSTRACT:This exploratory study serves to investigate the perceptions of fast moving private label brands in theSouth African grocery food sector. availability. Successful positioning of these brands has been achieved globally. However. . research has been undertaken in order to better understand the current position these brands occupy in the minds of South African consumers. packaging. in a South African context this does not appear to be thecase. Included in the study is the consideration of critical branding elements such as trust. The knowledge gained through this research should ideally facilitate the process of advancing private label brand research in an academic context and improving brand positioning.
CHAPTER-3 RESEARCH METHODOLOGY .
To get opinion on the customer perception from the customers of KAP INDIA tiles the primary data collection tool was questionnaire consisting 20 questions. they are: primary data and secondary data.the tools for analysis are percentage analysis . While deciding about the method of the collection to be use for the study.RESEARCH METHODOLOGY Research is a careful investigation or inquiry especially through search for new facts in any branch of knowledge .bar chart are used for graphical representation of data.11.the findings of the companies opinion survey were tabulated . AREA OF THE STUDY: KAP INDIA TILES peramangalam.2011 METHODS OF DATA COLLECTION The task of the collection begins after a research problem has been defined and research design checked out.to understand the concept of customer perception and what are the factors influencing an customer perception.research methodology is a way to systematically solve the research problem .2011 to 14. the questionnaire was used to collect adata from a sample of 100 customers of KAP INDIA tiles.the finding and suggections were devised. . A census survey was conducted to check the validity of the questionnaire development.it may be understood as a science of studying how research is done scientifically. the researcher should keep in mind two types of data. An extensive literature survey was undertaken.based on the analysis.11. 8KM away from thrissur PERIOD OF THE STUDY: The study was conducted for a time period of 21 days starding from 23.
company records. Interview The interview technique is a verbal method of securing data specifically in the field of research connected with the social problems. . SECONDARY DATA The secondary data consists of readily available data and already complied statistical statement and report whose data be used by researchers for their studies. questionnaire etc. I used mixed type of questions..it has an important role for data collection in a social research. A questionnaire consists of a number of questions printed or typed in a definite order on a former set of forms. in this method a questionnaire is send to the person concerned with a request to answer the question and return the questionnaire.PRIMARY DATA Primary data is a fresh hand data which the investigator collects for his objectives..the main purpose of a Questionnaire is to collect information from people who are widely distributed and to achive success in collecting reliable and dependable data . For my research . various book etc. magazines. Questionnaire Questionnaire is a devise that is most frequently used in collecting primary data or information by using survey technique. It collected through journals. websites. Data was also collected through personal interview.
Number of questions: 16 topic related questions and 4 personal questions. The likert scale consists of a number of statements which express either a favorable or unfavorable attitude towards the given objective to which the respondent indicates his agreement or disagreement with each statement in the instrument. size and personal influence.QUESTIONNAIRE DESIGN Questionnaire is mainly depends on the variable which influence customer preference it includes price. disagree. agree. Sample size:- n N = Z2 4e2 . It includes open ended questions and closed ended questions are included in the questionnaire and also linker‟s 5 point scale. The sample size selects here is 100 customers. design. and strongly disagree) Open ended questions:Open ended questions required the respondents to provide their answer t o their own answer to the question. colour. This is referred to as a response. neutral. provide Closed ended questions:It is an extreme form as the multiple choice question which allowed the respondents to choose one from responses like Yes or No Sample size:Sample size refers to items to be selected from the Universe to constitute a sample. Each response is given a numerical score indicating it‟s favorable or unfavorable (strongly agree.
DEPENDENT VARIABLE Here the dependent variable is customer perception 2.01 = 3. The Sampling technique used here is non probability sampling.the population infinite. TOOLS FOR ANALYSIS: Percentage analysis (SPSS) THEORETICAL FRAME WORK OF THE STUDY VARIABLES USED FOR STUDY 1.04 =100 SAMPLING TECHNIQUE: Sampling technique is used to measure the sample. PERSONAL INFLUENCE .8416 .962 4×. POPULATION: Population refers to the customers of Kap India tiles In Thrissur district .04 = 96. SIZE.Where: N = sample size Z =standard variant at 5% confidence level e = probable error Then N= 1. INDEPENTED VARIABLES Here independent variables are: PRICE DESIGN COLOUR.
PERSONAL INFLUENCE According to „word of mouth‟ communication the customers prefer the tiles. DESIGN It shows the external appearance and applicability of the tile. COLOUR It shows the attractiveness and appearance of the product with different colour combinations. . SIZE According to the convenience of the customers.PRICE It is factor in term of money which provides maximum satisfaction on spending for acquiring it. they prefer different length and thickness on their requirement.
CHAPTER -4 DATA ANALYSIS & INTERPRETATION .
0 100.0 8.0% 10.0% Percent 20.0% 30.0 26.0% strongly agree agree neutral disagree strongly disagree pice INTERPRETATION Out of the 100 responces 39% no opinion .0% 0.TABLE: 1 PRICE AFFORDABILITY OF KAP INDIA TILES Response strongly agree agree neutral disagree strongly disagree Total Frequency 8 19 39 26 8 100 Percent 8.19% agree. .8% stronglyagree.0 FIGURES:1 PRICE AFFORDABILITY OF KAP INDIA TILES 40.36% disagree.0 19.0 39.8% strongly disagree on the price affordability.
22% agree.0 100.0% 20. .0% 0. 4% strongly disagree.0% 40.0 FIGURE: 2 PRICE AS THE FACTOR FOR PREFERING KAP INDIA TILES 50.0 47.0% 10.0% Percent 30.0 15.0 23. 15% disagree.TABLE: 2 PRICE AS THE FACTOR FOR PREFERING KAP INDIA TILES Response strongly agree agree neutral disagree strongly disagree Total Frequency 11 23 47 15 4 100 Percent 11.0% strongl y agree agree nuetral disagr ee strongl y disagre e prefer INTERPRETATION Out of the 100 respondent 47 of them have neutral opinion that the price is the factor for preferring kap India Tiles.0 4.
0% yes no quantity INTERPRETATION Out of 100 respondents 79% of them agree that price is flexible and 21% say not flexible.0% Percent 40.0 100.0 21.0% 60. .0% 20.0 FIGURE: 3 FLEXIBILITY IN THE QUENTITY PURCHANSE 80.TABLE: 3 FLEXIBILITY IN THE QUENTITY PURCHANSE Response yes no Total Frequency 79 21 100 Percent 79.0% 0.
29% no opinion and 13% disagree.0 46.0 29.0 2.0% 10.0% 20.0% 40.TABLE: 4 DESIGN AS THE FACTOR IN PREFERRING KAP INDIA TILES Response strongly agree agree neutral disagree strongly disagree Total Frequency 10 46 29 13 2 100 Percent 10.0 FIGURE: 4 DESIGN AS THE FACTOR IN PREFERRING KAP INDIA TILES 50.0% Percent 30.0 13.0 100. .0% 0.0% strongly agree agree nuetral disagree strongly disagree design INTERPRETATION Out of 100 respondents 46% agree that the preference depends upon the design.
.0 FIGURE: 5 ATTRACTIVENESS OF KAP INDIA TILES 70.0% 10.0 Total 100 100.0 38.TABLE: 5 ATTRACTIVENESS OF KAP INDIA TILES Response yes no Frequency 62 38 Percent 62.0% 60.0% yes no attractive INTERPRETATION Out of 100 respondents 62% have said yes and 38% have said no that the design attractive.0% 0.0% Percent 40.0% 30.0% 50.0% 20.
0% yes no colour INTERPRETATION Out of 100 respondents 75% have said yes and 25% are said colour not making them prefer.0% 60.0 25.0% 20.0% Percent 40.0 FIGURE:6 THE COLOUR MAKES PREFER THE CUSTOMERS 80. .0% 0.0 100.TABLE: 6 THE COLOUR MAKES PREFER THE CUSTOMERS Response yes no Total Frequency 75 25 100 Percent 75.
0% Percent 20.0% 10.0 FIGURE: 7 COLOUR COMBINATION OF KAP INDIA TILES 40.0 17. .0% 30.0 35.0% 0.35% disagree and 12% argee.TABLE: 7 COLOUR COMBINATION OF KAP INDIA TILES Response agree neutral disagree strongly disagree Total Frequency 12 36 35 17 100 Percent 12.0% agree neutral disagree strongly disagree combination INTERPRETAYIOM Out of 100 respondents 36% of them have no opinion .0 100.0 36.
0 FIGURE: 8 VAREITY OF TILES SIZE AVAILABLE IN KAP INDIA TILES 70.TABLE: 8 VAREITY OF TILES SIZE AVAILABLE IN KAP INDIA TILES Response yes no Total Frequency 70 30 100 Percent 70.0% 10.0% 50.0% yes no variety INTERPRETATION Out of the 100 respondents 70% are said yes and 30% are siad no vareity of sizes in kap india tiles.0% 60.0 30.0% 0. .0 100.0% 20.0% Percent 40.0% 30.
0 12.0 100.0% 30.TABLE: 9 SIZE IS THE FACTOR IN PREFERRING KAP INDIA TILES Response strongly agree agree neutral disagree strongly disagree Total Frequency 1 22 32 33 12 100 Percent 1.0 22.22% are agree the size is preferring and 33% are disagree.0 FIGURE: 9 SIZE IS THE FACTOR IN PREFERRING KAP INDIA TILES 40.0 33.0% 0.0 32.0% strongly agree agree neutral disagree strongly disagree size INTERPRETATION Out of the 100 respondents 32% have no opinion.0% Percent 20.0% 10. .
25 % are agree personal influence is the factor and 18% are disagree.0 34.0 25.0% strongly agree agree neutral disagree strongly disagree personal INTERPRETATION Out of the 100 respondents 34% have no opinon.0% 0.0% 10.0% Percent 20.0 100.0 FIGURE: 10 PERSONAL INFLUENCE IS THE FACTOR FOR PREFERRING KAP INDIA TILES 40.0 18.TABLE: 10 PERSONAL INFLUENCE IS THE FACTOR FOR PREFERRING KAP INDIA TILES Response strongly agree agree neutral disagree strongly disagree Total Frequency 13 25 34 18 10 100 Percent 13. .0% 30.0 10.
0% 60.0% yes no delivery INTERPRETATION Out of 100 respondents 71% said services are attractive and 21% said services are not attractive. .0% Percent 40.TABLE: 11 DELIVERY AND OTHER SERVICES ARE ATTRACTIVE Response yes no Total Frequency 71 29 100 Percent 71.0% 20.0% 0.0 FIGURE: 11 DELIVERY AND OTHER SERVICES ARE ATTRACTIVE 80.0 29.0 100.
0 100.TABLE: 12 KAP INDIA HAVE GOOD BRAND IMAGE Response yes no Total Frequency 67 33 100 Percent 67.0% 60.0% 30. .0 FIGURE: 12 KAP INDIA HAVE GOOD BRAND IMAGE 70.0% 0.0% 20.0% Percent 40.33% are said NO.0% 50.0% 10.0 33.0% yes no brandname INTERPRETATION Out of 100 respondents 67% are said kap india tiles have good brand image .
TABLE: 13 OVERALL FEATURES OF KAP INDIA TILES ARE STATISFIED Response strongly agree agree neutral disagree strongly disagree Total Frequency 4 40 37 15 4 100 Percent 4.0 40.0% 30. .0% Percent 20.0 37.0 100.0 FIGURE: 13 40.40% are agree the overall features are statisfiable and 15% are disagree.0% 0.0 15.0% 10.0 4.0% strongly agree agree neutral disagree strongly disagree overall INTERPRETATION Out of the 100 respondents 37% have no opinon .
TABLE: 14 GENDEROF CUSTOMER OF KAP INDIA TILES Response female male Tota l Frequency 86 14 100 Percent 86. .0% 60.0% female male gender INTERPRETATION Out of the 100 respondents 86% are male customers and14% female customers.0% Percent 40.0 FIGURE: 14 GENDEROF CUSTOMER OF KAP INDIA TILES 100.0% 80.0% 20.0 14.0% 0.0 100.
19% between 20-30and 9% above 50.0% 30.0% 10.0 FIGURE: 15 AGE OF CUSTOMERS OF KAP INDIA TILES 50.0 31.TABLE: 15 AGE OF CUSTOMERS OF KAP INDIA TILES Response 20-30 30-40 40-50 50&above Total Frequency 19 41 31 9 100 Percent 19. .0 100.0% 20-30 30-40 40-50 50&above age INTERPRETATION Out of 100 respondents 41% are age between 30-40.31% are between 40-50.0 41.0% Percent 20.0% 0.0% 40.0 9.
0 100.0 48.0 16. .0% 40.0 FIGURE: 16 QUALIFICATION OF CUSTOMERS OF KAP INDIA TILES 50.14% are sslc and 8% are post graduates.TABLE: 16 QUALIFICATION OF CUSTOMERS OF KAP INDIA TILES Response Frequency sslc 14 +2 30 degree 48 pg 8 Total 100 Percent 8.0% 30.0% sslc +2 degree pg qualification INTERPRETATION Out of the 100 respondents 48% customers are of qualification of degree.0 28.0% Percent 20.30% areplus two.0% 10.0% 0.
0% 10000-20000 20000-30000 30000-40000 40000-50000 50000&above income INTERPRETATION Out of 100 respondents 44% of the customers are having the income of 20000-30000.0 8.0% 40.TABLE: 17 INCOME OF THE CUSTOMERS OF KAP INDIA TILES Response 10000-20000 20000-30000 30000-40000 40000-50000 50000&above Total Frequency 19 44 18 10 9 100 Percent 19.0 100.0% 30.19% are 10000-20000.0% 0.and 10% are 40000-50000.0% Percent 20.18% are 30000-40000.0% 10.0 1.0 44.0 10.0 FIGURE: 17 INCOME OF THE CUSTOMERS OF KAP INDIA TILES 50.0 18. .
CHAPTER-5 FINDINGS. SUGGECTIONS. CONCLUSION .
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