OBJECTIVES: The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs .
MODULE - 1 COMMUNICATION IN BUSINESS: Importance of Communication Forms of Communication, Communication Network of the Organization; Process of Communication: Different Stages, Difference Between Oral and Written Communication MODULE - 2 ORAL COMMUNICATION: Fundamentals of Oral Communication: Introduction, Barriers and Gateways in Communication, Listening, Feedback, Telephonic Messages, Public Speaking, and Presentation of Reports, Power point presentation, body language, non-verbal, facial expressions, communication and emotional intelligence, creativity in oral communication, persuasive communication, communication through organizing various events like conferences, committee meeting, press meets, seminars, fests and the like. MODULE - 3 REPORT WRITING: Writing an Effective Report: Stages of Writing, Composing Business Messages, Style and Tone; Five Ws and one H of Report Writing, Planning and Types of Reports, Divisions, Numbering and use of Visual Aids, creativity in written communication, use of picture, diagram in written communication. M ODULE - 4 BUSINESS COMMUNICATION: Writing Commercial Letters: Business Letter Format, Types of Letter – Routine Business Letters, Sales Letters, Resume and Job Applications, Business Memos, E- Mail Messages, Proposals, Technical Articles, Telegrams, Telex Message, Facsimiles, Electronic Mail, Handling a Mail, Maintaining a Diary, Legal Aspects of Business Communication, Negotiation Skills. MODULE-5 ROUTINE CORRESPONDENCE: circulars, drafting notices, handling complaints, evaluating interview performance, articles, formal invitations, proforma for performance appraisal, letters of appointment, captions for advertising, company notice related shares, dividends, MoA, AoA, Annual Reports, Minutes of Meeting, action taken report on previous resolution.


1. Scot Ober, Contemporary Business Communication, Biztantra 2. Bovee, Thill and Schatzman, Business Communication today, Pearson 3. Nageshwar Rao and Rajendra Das, Business Skills, HPH 4. Mary ellen Guffy, Business Communication, Thomson 5. M Ashraf Rizvi, Effective Technical Communication, TMH 6. Meenakshi Raman and Sangeeta Sharma, Technical Communication, Oxford 7. Micheal Osborn and Suzanne Osborn, Public Speaking, Biztantra 8. John Seely, Oxford Writing and Speaking, Oxford 9. Parag Diwan, Business Communication, EB

To enable the students gain knowledge about concepts, principles and techniques of accounting and to enable the students use financial and cost data in planning, decision making and control.

MODULE: 1 Introduction to financial accounting, uses and users of accounting information, generally accepted accounting principles and the accounting environment, the role of accounting in capital market and corporate governance. Recording of business transaction, classification of commonly used accounts, the double entry system, journal, Ledger and trail balance. MODULE: 2 Measurement of Business Income and Financial position, preparation of Profit and loss account, balance sheet, understanding of corporate Financial Statements in annual reports. MODULE: 3 Valuation of Fixed assets, depreciation accounting, valuation of inventories (as per respective accounting standards issued by Accounting Standard Board of Institute of Chartered Accountants of India) MODULE: 4 Financial statement analysis, objectives, standards of comparisons, sources of information, Techniques of financial statements analysis: Ratio analysis, du-pont analysis, Trend analysis, common sized analysis, fund flow statements, cash flow statements. (As per AS-3) MODULE: 5 Introduction to cost accounting, concepts and classification, standard costing and variance analysis, budgetary control, absorption costing and marginal costing, applications of Marginal Costing, Cost-volume – profit analysis, Concepts of Target costing, activity based costing and life cycle costing. 2

1. R. Narayanaswamy, Financial Accounting, PHI 2. Nitin Balwani, Accounting and Finance, EB

3. Dr. Jawaharlal, Accounting for Management, HPH
4. Khan and Jain, Management Accounting, TMH 5. Louderback and Holmen, Managerial Accounting, Thomson

6. Ambrish Gupta, Financial Accounting for Management, Pearson
7. Robert Anthony, David Hawkins and Kenneth Merchant, Accounting, TMH

8. James Stice and Michael Diamond, Financial Accounting, Thomson
9. Tulsian, Financial Accounting, Pearson 10. Warren Reeve Fess, Financial Accounting, Thomson 11. Bannerjee, Financial Accounting, EB

To enhance understanding of the dynamics of interaction between individual and the organisation facilitate a clear perspective to diagnose and effectively handle human behavior issues in organizations and Develop greater insight into their own behavior in interpersonal and group team situations. And Acquire skills in influencing people in organizations, to provide to the students a Foundation of knowledge in organizations and help them to become aware of the influence of organisation, structure on the attitudes behavior performance of people working in o rganizations. MODULE-1 Organizational Behavior and Management functions of management. What Manager do elements of an organisation, role of a manager in an organisation, why study organizational behavior, an organizational behavior model, learning organizations. MODULE 2 Foundations of individual behavior; Personality, shaping of personally, determinants of personality. The self concept, self esteem and self efficiency, perception, perceptual process, managing the perceptual process, Learning Process, Reward System and Behavioral management, The Theoretical process of learning, Principles of Learning, Reward and Punishment, Organizational Reward Systems 3

Biztantra 7. Thomson 8. Gregory Moorhead and Ricky Griffin. Pearson 5. Organizational Behaviour. types of attitudes M ODULE 5 Management of Motivation: Motivation in work settings managerial issues and challenges. TMH 4. process & Design: the course mainly connected with nature of management – Introduction to organizations the structural Perspectives. PG Aquinas. conflict management and Change Management. BOOKS RECOMMENDED 1. dimensions of structure. Management of Organizational Behaviour. K McGregor theory X&Y. functions. Intra team dynamics. Fred Luthans. Organisational Behaviour. PHI 3. Organizational Behaviour. influence of the group on individual group decision making. power and politics leadership and management change MODULE 8 Behavior structure. Stephen Robbins and Timothy Judge. Organizational Behaviour. Organization Behaviour. leadership. P Subba Rao. Theories. what is leadership. Organizational Behaviour. values. Oxford 2. EB 4 . HPH 6. theories. Debra Nelson and James Quick. Organisational Behaviour. Uday Pareekh. Maslows Need theory. MODULE 6 Team Building and group dynamic. Steven Robbins and Seema Sanghi. Vroom”s Valance and instrumentality.MODULE 4 Attitude formation. transition of leader ship theories. Hertzberg’s Motivation hygiene theory. working teams and team effectiveness. change of attitudes. inter group relations collaboration. MODULE 7 Dynamics of managerial leadership.

Time value of money. Demand elasticity: Types. derivatives. MODULE 2: DEMAND ANALYSIS. Uses of elasticity concept in business decision making. ESTIMATION AND FORECASTING Demand theory. choice and allocation problems in business. Demand forecasting: Importance and methods. 5 . optimization principles and statistical techniques. Types of demand. measurement and factors. The course covers the standard topics of managerial economics that a re crucial to understanding the behavior of business firms in a global setting. Basic factors in business decision making: Marginalism. Qualitative and quantitative techniques. Use of quantitative techniques in managerial economics: Mathematical functions. Elasticity of demand and marginal revenue. Estimation of Demand function.MANAGERIAL ECONOMICS COURSE OBJECTIVE The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. Risks and uncertainties. MODULE 1: NATURE. SCOPE AND METHODS OF MANAGERIAL ECONOMICS Scarcity. and Opportunity cost principle. Equi-marginalism.

Cost control and cost reduction. Isoquants. Thomson 4. Chirstopher Thomas and Charles Maurice. Managerial Economics. Revenue concepts and functions. MODULE 6: THEORIES OF THE FIRM AND PROFIT Alternative objectives of the firm. Empirical estimation of cost functions. Pricing methods and practices of modern business firms: Cost-based and demand-based pricing strategies. Managerial Economics. Keating and Wilson. Managerial Economics. Empirical production functions. Atmanand. BOOKS RECOMMENDED 1. Optimum firm. Mankar. Oxford 5.MODULE 3: PRODUCTION ANALYSIS Production functions with one-variable and two-variable inputs. Biztantra 6. monopoly. Chris Lewis and Sudhir Jain. EB 2. Managerial Economics. Cobb-Douglas and CES production functions. Managerial economics. Managerial Economics. McMillan 9. TMH 8. Derivation of cost functions from production functions. Theories of Profits. MODULE 5: MARKET STRUCTURE AND PRODUCT PRICING Features of and pricing-output decisions in perfect competition. behavioral and managerial theories of the firm. Elasticity of output and Elasticity of substitution. Damodaran. Person 7. Dominick Salvatore. HPH 3. Traditional. Equilibrium of the firm and of industry under different market conditions. Optimum product mix of a multi-product firm. Welfare triangle. Paul Keat and Philip Young. Accounting profit versus Economic P rofit. Sk Misra and VK cost curves. Production possibility analysis. isocost curves and ridgelines. Returns to a factor and returns to scale. Forms of Production function. Indian Economy. Profit maximization versus sales maximization objectives. Business Economics. Break-even analysis. Discriminating monopoly. Shortrun and long. Pearson 6 . Managerial Economics. Optimum factor combination. MODULE 4: COST AND REVENUE ANALYSI S Cost theory and its applications: Types of costs. Economies of scale versus economies of scope. oligopoly and monopolistic competition. Craig Peterson. Learning curve. Degree of monopoly power. Theoretical and Empirical cost curves.

Ratio and Proportion. Functions linear. 7 . Differentiation.BUSINESS MATHEMATICS AND ANALYTICS O BJECTIVE The course facilities the students to develop and hone statistical skills for managerial decision making MODULE 1 Mathematical basis for managerial decision making. Maxima & Minima Emphasis on cost and revenue functions. quadratic exponential applications. Matrices. Fundamentals of integration.

Multiple Correlation. joint probability. Hypothesis testing -basic concept. BR Dey. Introduction to time series. NON parametric tests. TMH 3. RP Hooda. sign test. Mittal. Tests of consistency. Measures of Central tendency. Bayesian approach M ODULE 5 Sampling. Introduction to central limit theorem Estimation. Poisson. Hypotheses testing for mean and proportions for small and large samples. Theorems of probability. Chi square. run test. McMillan INFORMATION TECHNOLOGY FOR BUSINESS OBJECTIVES: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes 8 . Random variable. Mathematics for Economics and Business. conditional probability. dispersion. Sathyaprasad and Pradeep Rao. Methods of correlation analysis. Complete Business Statistics. Correlation analysis. ANOVA ONE WAY AND TWO WAY. confidence interval. Decision Tree. Definition of Statistics. Business Statistics.S test. MODULE 6 Index Numbers construction and application. GC Beri. median test rank sum test. Statistics for Business and Economics. Kruskal Walkusm K. Managerial Statistics. Baye’s Theorem. TMH 7. uncertainty and risk. Application of Statistics in Managerial Decisions making. HPH 2. Introduction to regression model building via SPSS. Lag and lead in correlation. McMillan 6. RS Bhardwaj. JK Sharma. Mathematics and Statistics for Management. MODULE 3 Probability Theory-meaning and importance.MODULE 2 Business Statistics and scope. Pearson 4. Skew ness & Kurtosis -interpretation and business applications. Probability distributions-binomial.secular trend and applications BOOKS RECOMMENDED 1. normal and exponential with business application MODULE 4 Decision Theory. expectation and variance of random variable. Business Statistics. Azel and Sounderpandian. Mann Whitney test. Regression analysis Linear and multiple regression. Decision making under certainty. sampling distributions. EB 5.

Production and Operation Management Systems.a nd decision making. system approaches. SCM. organizational sub-systems. object oriented analysis and design ETHICAL AND SECURITY ISSUES IN INFORMATION TECHNOLOGY Need for security. Intranet. COMPUTER HARDWARE AND SOFTWARE: Application and Systems Software. Systems Analysis and Design DECISION SUPPORT SYSTE M DSS and ES. Composition of Intranet. FUNCTIONAL AND ENTERPRISE SYSTEMS: Management Information Systems. BOOKS RECOMMENDED 1. Extranets. Software for Decision Support. Thomson 2. DATA AND SYSTEMS INTERFACE Database Management Systems. Electronic Commerce. Internet Architectures. Pearson 9 . difference between data and information. Business Applications on Intranet. INTRODUCTION TO E-BUSINESS: Electronic Business. Internet. SPSS. Fundamentals of Information technology. Types of Electronic Commerce. Excel. Electronic Commerce Models. Types of Operating Systems – functional and cross functional system. support system. systems applications in strategy building. Electronic Data Interchange . Group Decisions making. e-CRM. KMS. PowerPoint. P RACTICAL: MS Office. Internet Applications. I NFORMATION SYSTEMS AND STRATEGIC IMPLICATIONS Data information systems. Introduction to Information Technology. Accounting and Finance Systems.Components of Electronic Data Interchange and Electronic Data Interchange Communication Process. encrypting. information system activities and resources. Enterprise wide computing. World Wide Web. ECommerce in India. ERP and BPR. introduction to Programming and their Classification. cyber terrorism and other measures preventing misuse of IT. Web Based Tools for Electronic Commerce. organizational sub systems Transaction Processing Information Systems. Human Resources Management Systems. Ralph Stiar and George Reynolds. Value Chains in Electronic Commerce. Marketing and Sales Systems. security techniques – firewalls.

sectoral shares. Business Ethics and Values. Code of Conduct and Corporate Governance. Wanan Jawadekar. MODULE 3 Industrial and regulatory perspective of business: Regulatory role of government impact of political environment on business–industrial policy and performance –public sector – privatization –government and business interface –trends industrial production . MODULE -2 Key indicators of economic perspectives. information system for technology development. agricultural output. Gross Domestic product. Information Technology. Thomson 5.I Introduction: Concept. Instruments of monetary policy.3. economic infrastructure. industrial diversification – SMEs policy and development – incentives for SSIs. Management Information systems. Oxford BUSINESS PERSPECTIVES OBJECTIVES: The course aims to provide basic concepts and knowledge with regard to a business e nterprise and its various functional areas. impact on business. 10 . R&D environment. state budget. Williams and Sawyer. Industrial Sickness. forms of business enterprise Concept of business as a system. Role of BIFR and status of entrepreneurship India MODULE 4 Social and technological perspectives: Social responsibilities of business. social indicators. Nature and Scope of Business. EB 7. MODULE 5 Monetary and fiscal perceptives: Monetary policy. TMH 4. forex reserves. exchange rates. Management Information Technology. energy recourse management. Business and Environment Interface. finances of union and state and finance commissions. Management Information System. Management Information Systems. MODULE . Mahadeo Jaiswal and Monika Mital. money supply. electricity generation. fiscal policy. foreign trade. Carroll Frenzel and John Frenzel. Business objectives. rate of inflation. union budget. Ashok Arora and Akshya Bhatia. incentives for technological research. TMH 6. environmental cost audit –Technology policy technology transfer.

TMH 5. Justin Paul. characteristics of sound measurement. sources of primary data – observation. Interview methods. McMillan 7. MODULE 4 Sources of data – primary vs. HPH 3. WTO. EB RESEARCH METHODOLOGY & TECHNICAL WRITING OBJECTIVES: The objective of this course is to develop the research skills of students in investigating the research problems with a view to arrive at objective findings. MODULE 5 11 . Defining research problem. the manager and researcher relationship. Saleem. Business Environment. secondary data. Types of sample Design – probability and Non Probability sampling designs. Adhikary. Business Environment. Research Design. Scaling techniques. concept of Measurement and scaling. MODULE 2 Formulation of research problem. MODULE 1 Meaning and significance of Research in Management. survey and experimental studies. Types of research – Historical studies. criteria for good research. interpretation of data and conclusions of their investigation in the form of systematic reports. sampling errors. concept of MNCs and TNCs. factors influencing globalization. Classification of research designs. Features of good research design. case studies. Different Approaches to research – Scientific method and non scientific Methods. Generating research hypothesis.International business salient features of exim policy.M ODULE 6 Global environment: Meaning and levels of globalization. international business risk. size of sample. Research proposal MODULE 3 Sampling Techniques. Pearson 4. Need for Research design. They are also expected to learn basic statistical tools of analysis to sharper their research studies. Steps in sampling. Business environment. BOOKS RECOMMENDED 1. Francis Cherunilam. Research process. EB 2. questionnaire construction and design. Suresh Bedi. survey method. Global Buisness Management. EB 6. Business Environment. Business Environment. Raj Agarwal. recent growth trends in major industrial segments. effected of globalization. Palle Krishna Rao.

coding. guidelines for effective writing. MODULE 7 Technical Report writing. precis writing and reporting committee findings. correlation and Regression analysis. instructions m anuals. Methodology of Research. KN Krishnaswamy. Test of randomness. classification and Tabulation. Research Methodology. Persuasive nature of reports. Business Research Methods. technical proposal. William Trochim. Reports for Decision Making. Biztantra 12 . cluster Analysis. Measures of Dispersion and skewness. TMH 3. ANOVA. Sivakumar and Mathirajan. target audience. BOOKS RECOMMENDED 1. M ODULE 6 Hypothesis testing – Null and alternate hypothesis. Data Analysis by software packages. EB 4. Presentation of a report. Research Methodology. Research Methods. Dipak Kumar Bhattacharyya. Management Research Methodology. pre-research proposals. Panneerselvam.Processing of Research data – Editing. one and two sample tests. Types of reports objectives and function of report formal and informal. Business Research Methods. Business research Methods. Biztantra 8. Discriminate Analysis. report writing process. Alan Bryman and Emma Bell. OR Krishnaswami & Rangantham. final reports. Technical Report Writing Today. Wiilam Zikmund. Donald Cooper and Pamela Schindler. Daniel Riordan and Steven Pauley. HPH 2. PHI 7. Measures of central tendency. Pearson 5. Thomson 6. Measures of variation. Oxford 9. Research report format. level of significance. progress reports.

Valuations of bonds and stocks. Capital Asset pricing model. Functions. Risk analysis in capital budgeting. Time value of money. Average rate of return. Measuring portfolio Risk. Role of Financial Manager. Objectives. Risk in a portfolio context. the financial environment: Markets and Institutions. Benefit cost ratio. MODULE – 1: INTRODUCTION TO FINANCIAL MANAGEMENT: Scope. MODULE – 3: INVESTMENT DECISIONS: Nature and importance of capital budgetary process.FINANCIAL MANAGEMENT OBJECTIVE: To provide a strong conceptual foundation for corporate finance and an overview of the global and Indian context. Basic principles in estimating costs and benefits of investments. Net present value. M ODULE – 2: FUNDAMENTAL CONCEPTS IN FINANCIAL MANAGEMENT: Risk and Return trade off. 13 . Appraisal criteria – pay back period. Internal rate of return. Interface of Financial Management with other functional areas.

Pearson 4. Cost of Equity and reserves. Cost of preferred stock. Financial Management. weighted average cost of capital. Fundamentals of Financial Management. TMH 8. MODULE – 5: CAPITAL STRUCTURE: Introduction.MODULE – 4: COST OF CAPITAL AND SOURCES OF FINANCE: Cost of debt. Lease financing. Subramanyam & Robert Halsey. Venture capital financing. TMH 2. Tax issues. Khan and Jain. Factors affecting capital structure. Financial Management. Financial Management. John Wild. Leverages: Operating. Thomson 5. Prasanna Chandra. Determinants. Determinants of dividend policy. TMH 3. Hybrid financing. Biztantra 6. Importance. EB 7. Dividend decisions and valuation of firms. Concepts at working capital. stock split. Managing various components of working capital. Buy back of shares. Financial Management. Term loans. Financial Statement Analysis. Basic Financial Management. Prasanna Chandra. Capital structure theories: Net income approach. Miller Modigliani propositions I and II. Features of an optimal capital structure. Tools for a nalysis and managing working capital. Bonus issues. Warrants. Financial and Combined. TMH PRODUCTION AND OPERATIONS MANAGEMENT O BJECTIVES To familiarize the concepts of production and operations management systems and to appraise customer expectations of quality and relationships and to update and Technologies to meet global competition and to understand functions of interrelation departments and decisions i nvolved therein for effective operations management. James Van Horne and John Wachowicz. 14 . Brigham & Houston. Debentures. Fundamentals Financial Management. Ashok Banerjee. Paresh P Shah. Dividend theories – relevance and irrelevance: Walter. Leverage and firm value. Net operating income approach. Garden and M M Hypothesis. Credit management. MODULE – 7: WORKING CAPITAL MANAGEMENT AND FINANCING: Meaning. BOOKS RECOMMENDED 1. MODULE – 6 : DIVIDEND POLICY: Introduction. Long term financing: shares. Factors affecting cost of capital.

FGS: Push V/S Pull System. QFD and FMEA & POKAYOKE. Introduction to SIX SIGMA. Stratification. Method Study. Cause and Effect Diagram. Capacity Planning and Assessment. Concept of Value Engineering. Merits & Demerits: Volume – Variety relationship. SN Chary. Productions and Operations Management. Standard Operating Procedure. WIP: Lean Manufacturing. Concept of “5S” House Keeping. Martin K Starr. Yearly Planning – to Quarterly. Cases – How to improve quality. Desired Output. Productivity. Various Techniques of Method Study and Work Measurement + Problems. Production and Operations Management. Spares: EOQ & Breakeven Analysis to Reduce Total Inventory Monthly – to Weekly – to Daily. condition Maintaining. Advantages of Pull System. MATERIAL MANAGEMEN T Inventory Management: RMC Inventory. Line Balancing. Product Design Criteria. Seven Tools of Quality Circles. SPC. Chunawalla and Patel. Modern Practices of Production Management. Vender Development and Vender Quality Rating. TMH 2. Predictive. Biztantra 15 . Production Planning and Control. Limited Resources. BOOKS RECOMMENDED 1. Enterprise Resource Planning (ERP). Concept of Special Purpose M/C (SPM’s). Check Sheets. Lead-time Management. Histogram. Scatter Diagram. PLANNING Material Requirement Planning (MRP). Work Study. Master Production Scheduling. Pareto Chart. EB 3. Concept of Total Quality Management + Problems. Cost Control V/S Cost Reduction. Preventive. Concept of OEE (Overall Equipment Effectiveness) + Problem. Fixed Station. Total Productive Maintenance (TPM). QUALITY MANAGEMENT Inspection V/S Quality: Seven Stages of Quality.. M ANUFACTURING TECHNOLOGY CIM / CAD Introduction. ABC Analysis.OPERATIONS MANAGEMENT Plant Location Criteria. Line of Balance. Cell Layout. Work Measurement. ISO 9000 & ISO 14000. Control Charts. JIT. Production and Operations Management. Designing Production Systems at Shop Floor. Plant Layout Types: Product. Automation. Line Balancing. Monitoring Productivity Measurements. Work Instructions. Quality. Supply Chain Management & Logistics Management – Introduction. Breakdowns & etc. Pareto Principles. Upendra Kachru. Excellence in all Subsystem Leading to Organisational Excellence. MAINTENANCE MANAGEMENT Different Types of Maintenance: Breakdown. Productions and Operations Management. HPH 4. Process.

Kansihka Bedi. Pearson 6. William Stevenson. Operations Management. Thomson 16 . Mahadevan. TMH 8. Production and Operations Management. Operations Management. Productions and Operations Management. Oxford 7. Norman Gaither and Greg Frazier.5.

objectives. To make the students to understand the linkages between corporate vision mission strategies policies and human resources management. socio-economic and political. Emergence of Human Resource Management as a distinct model of people management. IS HRM possible in India Various obstacles to its implementation. selection and socialization. Union and non union HRM Comparison of conventions models and HRM MODEL. concept of learning organization and knowledge management. legal environment structural reforms their implication for HRM in India. linking corporate strategies and policies with Human Resources Management. response of the management. MODULE 2 The Paradigm shifts in people Management. To help the students to understand the intricacies o Human Resources management and acquire skills in effectively managing human resources in whatever functional areas of management they would be engaged MODULE 1 Environmental context: New economic policy and changing business. scope and functions: Perspectives of Human Resource Management. legal and social constraints on 17 . MODULE 4 Human Resource Planning: Concept of Human Resource Planning meaning objectives scope corporate planning and human resource planning process methods and techniques of human resource planning human resource information system MODULE 5 Resourcing and recruitment.HUMAN RESOURCES MANAGEMENT OBJECTIVES To prepare the students to understand the changing environment and its implication for managing the Human Resources to achieve the competitive advantage and corporate excellence. technological. workers and unions to structural adjustment. MODULE 3 Concept of Human Resource Management: Meaning.

employee benefits. Wayne F Cascio. career planning and management. Pearson 7. John. HRD experiences of different companies. Human Resource Management. bonus and social security. objectives. Oxford 18 . Fisher. objectives. EB 2. Human Resource Management. Schoenfeldt and James Shaw. compensation systems. law on industrial relations. philosophy and process. Human Resource Management. performance management for team and team appraisal. the dilemma of practice. state and industrial relations. MODULE 8 Compensation/rewards system: Significance of reward system in business organization. Gary Dessler. TMH 3. meaning. Managing Human Resources. MODULE 7 Performance management and appraisal: Concept. employees associations. Thomson 6. trade unionism in India. performance coaching and counseling. HRD movement in India – HRD or HRM for total quality management. MODULE 10 Trade unions and trade unionism: Theories of trade unions. MODULE 9 Labour management relations: Objectives and theories of industrial relations. VSP Rao. Jyothi and Venkatesh. human resources development for managers and workers. managerial compensation. performance appraisal systems. changing nature of industrial relations. training and development programmes. promotion and transfers. Robert Mathis and John Jackson. Biztantra 4. Human Resource Management. TMH 5. Raymond. dearness allowance.employment MODULE 6 Human resources development: Concept. issues and problems. managerial unionism BOOKS RECOMMENDED 1. trade union law. characteristic features of industrial relations in India. Human Resources Management. laws on wages. Human Resource Management. systems of promoting equity compensation/rewards. productivity bargaining. labour and industrial relations policy. Barry and Patrick. bonus. collective bargaining-a method of managing employment relations.

Marketing plan. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS Meaning and Scope of Marketing. changing consumption pattern of global consumer and Indian consumer. MODULE 3: CUSTOMER CONCERNS Building and maximizing customer value. Wayne Mondy and Robert Noe. demand measurement and forecasting. Angelo DeNisi and Ricky Griffin. Brand Positioning. elements of marketing and marketing strategy and to develop in them application skills towards managerial decision-making based on theoretical knowledge . Product and product mix decisions. Fundamental Marketing Concepts. implications. value chain MODULE 4: STP AND THE MARKETING MIX Identifying Market Segments and Targets. buyer behaviour. Marketing in the Indian Economy. Impart an grasp on the crucial topics like market segmentation. the Buyer decision process and theories of consumer decision-making. data warehousing. measuring customer satisfaction. Events and Public Relations. Marketing and customer value. Human resource Management. customer life time value. advertising and sales promotion. marketing intelligence and information system. Strategic Planning. 19 . data mining. Pricing strategies and programs. Human Resource Management. Biztantra 9. management of product lines. Product Life-Cycle marketing strategies. Pearson MARKETING MANAGEMENT Present to the students an insight into the basic concepts of marketing. Market research system. Company orientations towards the Marketplace. analyzing consumer markets and key psychological processes. MODULE 2: MARKETING TRENDS Scanning the environment. Creating brand equity and Brand Strategy. Managing Marketing channels. Marketing Communication. customer relationship management customer profitability. satisfaction and loyalty.8. customer equity. Competitors. constructing a customer database.

Rajen Saxena. 2. Alternate solution of LP. product mix and various managerial applications and Graphical method of problem solving. Imbalance in total availability and total allocation – impossible shipments. degeneracy. OR Models: Linear programming. Implications of Global marketing.A. Introduction to LP. Scope. marketing Organization). N-W Corner Rule. benchmarking. Sensitivity analysis only just to know no problems need be worked out and software packages to be used to solve LP models. 2007. BOOKS RECOMMENDED 1. advantages. Marketing Management. empowering & customer engagement MODULE 6: RURAL MARKETING Rural market environment. EB 4. Thomson 7. merging. Ramaswamy and Namakumari. Biztantra 6. 3 rdEdition. Online marketing Challenges. supplier partnering. Problem formulation. S. MODULE 1 Introduction to OR. TMH 3. Finding optimal solution. Corporate social responsibility in Marketing. Pearson. Tests for optimality. Oxford 5. Introduction to Marketing. Joel R Evan and Barry Bervan. Marketing Management. Marketing. Rural Marketing Strategies. Marketing Management. (country-of origin effects. McMillan 8. internal marketing. Marketing Management. TRANSPORTATION MODELS Nature and scope of transportation and allocation models. Scope of OR in business activities. Duality in LP. flattening. Sherlekar.MODULE 5: NEW TREND S Direct Marketing. Importance of OR. and other methods. Alternate methods of solutions. e-choupals. Optimization concept. Kotler & Koshy. outsourcing. Network marketing. Marketing Management. Adrian Palmer. Environmental concerns. S Jayendran. focusing. Problems of Rural Marketing. its economics interpretation. Formulation of dual problems. Marketing Management – A South Asian Perspective. and maximization as objective Scope of transportation models. 20 . different methods for finding initial solution – VAM. HPH QUANTITATIVE METHODS & OPERATIONS RESEARCH OBJECTIVES To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. Methods of allocation. accelerating. Czinkota and Kotabe.

Project crashing. BOOKS RECOMMENDED 21 . Probabilities in PERT analysis. Processing ‘n’ jobs through 3 machines. Row Minimum. project time calculations. time cost considerations (No resource leveling) MODULE 4 Inventory models. activities. Maximization. Balanced. Problems based in EOQ formula. Probability distribution in queuing system. Multi server. precedence. Critical path analysis. description of other queuing models (only description) SEQUENCING PROBLEMS Processing 'n' jobs through 2 machines. Simulation procedures. Operating characteristics of queuing system. critica l evaluation of software and using customized software. no problems and No Graphical method) SIMULATION Introduction to basic concepts. Meaning and importance of inventory management. Column Minimum.sum games. float. events. Single server/Single Queue. CPM techniques. MODULE 2 Queuing theory (waiting line). Essential features of queuing system. Single Queue. Introduction to PERT. EOQ formula. two person zero . description of other models and their managerial application (only description. errors and dummies. Types of Inventory control methods MODULE 5 Theory of games – introduction. . Dominance theory. Application of simulation. Infeasible. No 2 jobs on ‘n’ machines REPLACEMENT MODELS Replacement of items deteriorating with time. Iteration. Network components. Saddle point. economic lot size.ASSIGNMENT PROBLEMS Traveling salesman problem. Replacement of items that fail completely. Unbalanced. WHEREVER POSSIBLE. (No group replacement) MODULE 3 Network models. NOTE: TEACHERS ARE ADVISED TO EXPOSE STUDENTS TO VARIOUS SOFTWARE PACKAGES.

Quantitative Analysis. JK Sharma. Anderson. Quantitative Techniques in Management. MODULE: 1 Introduction .Overview of Business laws in India . McMillan 5. TMH 3. Frederick Hillier and Gerald Lieberman. Pearson 6. Ralph Stair and Michael Hanna. Barry Render.sources of business law. Operations Research. ND Vohra. Operations Research. TMH 7. Quantitative Techniques. Pearson LEGAL ASPECT OF BUSINESS OBJECTIVES To equip students to have the glimpses of various business legislations in the global environment and to make students understand legislations and enabling them to assert their rights emerging out business at the same time knowing the compliance of legal requirements of business transactions.1. Quantitative Methods for Business. Sweeney. Thomson 4. Williams. Natarajan. Operations Research. Balasubramani and Tamilarasi. The 22 . JK Sharma. McMillan 2.

constitution of India with special reference to economic principles enshrined in the constitution, Article 246 read with Schedule 7 of Indian Constitution. (BUSINESS RELATED MATTERS ONLY) MODULE: 2 THE INFORMATION TECHNOLOGY ACT, 2000: Significance of E- Commerce and Egovernance, paperless society importance terms in IT Act, digital signature, certifying authority, computer resources, cyber crimes, offences and penalties. THE COMPETITION ACT, 2002: Salient features covering essentials of competition, components of competition act, competition commission of India, offences and penalties. THE RIGHT TO INFORMATION ACT, 2005: Background, salient features covering important terms in the act, powers and functions information officers, transparency, rights of the citizens to get information of the Public Authority (Central and State Government), offences and penalties under the Act. MODULE: 3 THE CONTRACT ACT, 1872: Salient features covering essentials of Contract, offer, acceptance, consideration, contingent Contracts. Salient features of sale of goods act 1930 THE CONSUMER PROTECTION ACT, 1986: Rights of the Consumer, Defects and deficiency, services included under the act, district forums, state commission, national commission, treatment of complaints of goods and services. MODULE: 4 THE INDIAN PATENT ACT, 1970 & 2004: Patent, patentee, Inventions and Noninventions, EMR, grant of patent, opposition to patent, surrender of patent, infringement of patent, WTO and patent rules, decided cases on Basumathi Rice, Turmeric, Tomato and Pharma products. FOREIGN EXCHANGE MANAGEMENT ACT, 1999: Definition of Foreign Exchange, money changer, rules regarding ownership of immovable property, money laundering,

hawala transaction, directorate of enforcement, penalties and offences. MODULE: 5 INDIAN COMPANIES ACT, 1956: meaning of company, types of company, memorandum of Association, articles of association, IPO, book building, difference between private and public company, different kinds of meeting, agenda, quorum, resolutions, winding up of the companies. MODULE: 6 WOMEN AND HUMAN RIGHTS AT WORK-PLACE: Gender Equality, harassment of women in organisation, types, fundamentals rights, nature of human rights, NHRC, UN protocol on Human Rights, Job reservation in private sectors, discrimination, whistle blowing, prons and cons, Supreme Court on protecting women rights at workplace. ENVIRONMENT PROTECTION ACT, 1986: concepts of environment, environment pollution, environment pollutants, hazardous substance, occupier, types of pollution, global warning, causes for ozone layer depletion, remedies, powers and rules of central government to protect and promote environment in India . BOOKS RECOMMENDED 1. S.S. Gulsan, Business Law, 3 rd Edition, EB 2. Akhileshwar Pathak, Legal Aspects of Business, 2 nd edition, TMH 3. K.R. Bulchandani, Business Law for Management, 4 th edition, HPH.
4. Prof. (Cmde) P.K. Goel, Business Law for Managers, Biztantra 5. C L Bansal, Business and Corporate Laws, EB 6. P. Sarvanvel and S. Sumathi, Business Law for Management, HPH.


3.1 - ENTREPRENEURSHIP AND NEW VENTURE CREATION Objectives: • To make students to understand the different dimensions of entrepreneurship . • To inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers • To develop the skills required to prepare a Business Plan
Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS 4 hrs Nature and Development of Entrepreneurship, Definition of Entrepreneur Today,

Entrepreneurial Decision Process, Role of Entrepreneurship in Economic Development, Intrapreneurship, Entrepreneurship, Entrepreneurial Careers and Education, The Future of Entrepreneurship
Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND 6 hrs The Entrepreneurial Process, Identify and Evaluate the Opportunity, Develop a

Business Plan, Determine the Resources Required, Manage the Enterprise, Managerial versus Entrepreneurial Decision Making, Causes for Interest in Intrapreneurship, Corporate versus Intrapreneurial Culture, - Climate for Intrapreneurship, Intrapreneurial. Leadership Characteristics, Establishing in the Organization, factors affecting entrepreneurship — qualities of successful entrepreneurship.
Module 3 SMALL & MEDIUM ENTERPRISES (SME) 4 hrs Role of SME, concept and definitions of SME, government policy and SME in India,

growth and performance of SME sector, problems for SMEs, Sickness in SME, criteria to identity sickness, causes, symptoms and remedial measures of sickness, institutional

Private Offerings. Building the Prototype of 26 . Measuring Plan Progress. Internal or External Funds. what is the Business Plan? Various types of business plans. Writing of business plan. Market Scope Strategy. Penetration Strategies. Debt or Equity Financing. Diversification Strategies. Module 4 STARTING THE BUSINESS . Opportunity Recognition . climate. Idea Stage. Validating the Venture Concept.BUSINESS IDEA & INNOVATION 8 hrs Business idea. barriers to creativity. Different sections of the business plan . The organization plan. Module 9 CORPORATE VENTURING 14 hrs The necessity of Corporate Venturing. Governmental and Developmental Sources. Establishing intrapreneurship in the organization Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR 4 hrs Various forms of organization. and Growth Strategies: Where to Look for Growth Opportunities. Various Misconceptions. Module 6 PROJECT PREPARATION AND APPRAISAL 6 hrs Project Preparation. Creating the Right Environment.The marketing plan. Approaching. FDI Module 8 MANAGING and GROWING THE NEW VENTURE 8 hr s Risk Reduction Strategies for New Entry Exploitation. Procedure. The Alpha Stage: The Shift from Planning to Product Creation. turnaround strategies. techniques for improving the creative process. Nature of Venture Capital. Types of Investors. feasibility and evaluation. intrapreneurial leadership characteristics. Format of business plan. Imitation Strategies. Updating the Plan. Legal Issues in Setting up the Organization. Product Development Strategies. Bootstrap Financing. Test Marketing Stage.An Overview. Venture Capital . Innovation and entrepreneurship. Using and Implementing the Business Plan. Product Planning and Development Process. The various statutory registrations and clearances required. Formalizing the Vision for The Venture. Establishing Evaluation Criteria. Private Placement. Creativity. Various schemes. Funding from Banks and Financial institutions. presenting and obtaining the for SMEs. The financial plan Module 7 FINANCING THE NEW VENTURE 6 hrs Sources of capital . corporate entrepreneurship. Why Some Business Plans Fail. Concept Stage Product Stage. Types of Loans. Market Development Strategies. causes.

Dynamics of Entrepreneurial Development and ManagementHPH 3. The Beta Launch. Mathew J Manimala :.the Business. Testing the Waters. Arguments for and against business ethics. peters. Prentice Hall of India 6. Competitive issues. Hisrich. Entrepreneurship. sixth edition. History of the development of business ethics. Excel books 2. organizational factors. From Corporate Venture to Business.lall. tata mcgraw-hill. robert d.. M.. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business Management. michael p. Prentice Hall of India 3. dean a: entrepreneurship. Need and benefit of business ethics. Capturing Strategic Value REFERENCE BOOKS: 1.Entrepreneurship at the Crossroads . Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hr s Definition and Nature of Business ethics. Framework for ethical decision making – Individual factors.Biztantra 5. Economic issues. Market Calibration and Expansion. and shephered. Mohanty – Fundamentals of Entrepreneurship. Corporate Governance — a dimension of ethical making.2 BUSINESS ETHICS AND CORPORATE GOVERNANCE OBJECTIVE: To enable students to critically examine ethical dilemmas and to understand the importance of governance mechanisms in a globalized economy. Legal and Regulatory Philanthropic issues. 2007 4. Vasant Desai :. Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs 27 .

Bajaj. Module 3 EXTERNAL CONTEXT 10 hrs Ecology: The dimensions of pollution and resource depletion. Interpersonal relationships in organization. Global values. structure and business ethics. Code of Conduct Ethics training and communication. cross cultural. The ethics audit. 3. Velasquez – Business Ethics: Concepts & Cases. Module 6 CORPORATE GOVERNANCE 10 hrs Meaning. Perspectives In Business Ethics. Mcgraw-Hill 2. Cognitive moral development. Teleology and Deontology. The relativist perspective. Need for organizational ethics program. the social costs view of duties. The employee Rights. role of independent directors. Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs Ethical perceptions and international business. Accountability issues. Steiner And Steiner. training and development of directors.Moral philosophy — definition and different perspectives. Virtue ethics. Advertising Ethics. Baxi. board structure. C. Gender issues. The due care theory. Discrimination — utility. Prentice Hall Of India 7. current context of CG in India. Board objectives and strategies. rights and justice.S. the ethics of control. The employee’s obligation to the firm. Corporate Governance. Consumers: -Markets and consumer Protection. Prasad – Corporate Governance. performance evaluation of board. Excel Books.Raj Agarawal :-Business Ethics Biztrantra 5. P. The of care. Thee firms duties to the employees.V. The role of Corporate Culture and Leadership. Moral reasoning. cross religion & cross racial issues. REFERENCE BOOKS : 1. Affirmative action. Accounting standards & accounting disclosures. the ethics of conserving depletable resources. Prentice Hall Of India 28 . O C Ferrell-Business ethics-Biztantra. The role of opportunity and conflict. Hartman. the multinational corporation and various ethical issues. Mcgraw-Hill 6. systems to Monitor and enforce ethical standards. Integration of the various perspectives. Laura P. Consumer Privacy Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs Job discrimination — its nature and extent. Government And Society. Justice and Fairness. 4.

M1 . Gopalaswamy – Corporate Governance. New Age International (P) Ltd.BUSINESS MARKETING Course objective 29 ..8.

performance evaluation. sales territories. account management Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs 30 . sales promotion. channel member performance Module 4 BUSINESS ADVERTISING. quotas. Classification of Industrial customerscommercial enterprises. tradeshows. Environmental Analysis in Industrial/ Business Marketing. sales force organization. recruitment. participants in the business marketing channel design. Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs What is Industrial/Business Marketing. Marketing strategies for each of industrial customer categories. the subject needs a special attention . channel administration. selection. institutions. Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs Business marketing channels. sales effort control. Market segmentation and B2B Marketing. As industrial or business marketing is emerging as one of the major employment provider. Difference between Business and Consumer Marketing. SALES PROMOTION & PUBLIC RELATIONS 12 hrs The role of advertising in Business marketing. training. types of resellers. Classifications and characteristics of Industrial Products. Unique characteristics of each type of industrial customers. Characteristics of Business Marketing. Types of Organizational customer. motivation. advertising budgets.The subject is designed to give insights to the students about the applications of marketing concepts in business to business marketing scenario as it is different from consumer marketing due to some inherent characters. government. Purchasing Orientations and Practices of Business Customers. compensation. and selecting channel members. nature of industrial goods and services. motivating c hannel members. Classification of Industrial products. publicity. internet based marketing communications. Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs Understanding of the concept of Business marketing in contrast with the consumer marketing. managing B-B advertising. Nature of Demand in Industrial Markets. measuring advertising effectiveness. Role of personal selling in business marketing.

Excel Books 3.S.HPH 31 . pricing across PLC. pricing methods REFERENCE BOOKS: 1. Competitive biding. Francis Cherunilam-Industrial Marketing .pearson 4. Krishna K Havaldar. H. pricing objectives. strategies for competitive bidding. Mcgraw-Hill 2.Meaning of price. Industrial Marketing. Industrial Marketing. pricing strategies. Industrial Marketing. Prentice Hall Of India. Robert Reeder. cost fundamentals. Mukherjee. industrial pricing process.

Customer satisfaction. place and 32 .SERVICES MARKETING Objectives: To develop insights in to the field of services marketing. Customer relationship and marketing research Module 4 SERVICES MARKETING MIX 15 hrs 4Ps of Marketing: . Module I INTRODUCTION 12 hr s Emergence of GATS in world trade — Service sector and Indian economy. To expose the students to marketing in various services industries of India.M2 . Consumer choice Module 3 CUSTOMER EXPECTATIONS 8 hrs Meaning. Module 2 FOCUS ON THE CUSTOMER 10 hrs Consumer behavior in services: . types and influencing factors. To make student understand the differences between marketing of goods and services.Definition and characteristics of services Difference between goods and services — Gaps model of service quality. price.Service product (including service blueprinting). Customer perceptions: . service quality and service encounters. experience and credence properties.Search.

retail. 2002 7.Tata Mc Graw Hill 8. hospitality. K Douglas 1-loffinan and John E. Tata Mc Graw Hill. Strategies and cases”. REFERENCE BOOKS: 1. “Services Marketing. technology. Social.People. Ethical. 2004 M3 . Expanded mix: .Sahajan – Services Marketing – HPH 4.G Bateson. tourism. Rajendra Nargundkar. Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs Marketing strategies in service sectors like financial. Biztrantra 5. and Jochen Wirtz. Excel Books 2. The Market-Driven Sales 33 . “Essentials of Services Marketing: Concepts. C. strategy”. Dr. NGOs and public utility services. process and physical evidence. “Services Marketing” Special Indian Edition. Kenneth C Clow . First Edition. The course deals with various aspects of sales management for coordinated sales efforts in achieving the over all corporate goals and effective management of marketing channels Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs Sales Management: Its Nature. “Services Marketing — Text and cases”. Rewards.promotion. Thomson.SALES AND MARKETING CHANNEL MANAGEMENT Course Objective The Course has been designed to understand the importance of sales management and Marketing channel management for the overall success of the marketing efforts of an organization. 2008 3.S. Srinivasan. Mary Jo Bitner.Services Marketing. wellness (health care). “Services Marketing — The Indian Perspective. telecom. Valarie A Zeithamal.” Services Marketing — The Indian context”. and Legal Responsibilities of Sales Personnel Module 2 PLANNING THE SALES TEAM’S EFFORTS 9 hrs Building Relationships through Strategic Planning. Dwayne D Gremler and Ajay Pandit. Krutz :. and Responsibilities. Prentice Hall of India. R. Ravi Shankar. Bhattacharjee. Services Marketing. David L. Prentice HaIl 6.” Excel Books 9. Christopher Lovelock.people.

Contents of the Sales Training Program: Sales Knowledge and the Selling Process. Stock Control. Importance of Communication in Logistics. Communication Technology. Order Picking. The Marketing Era. Strategic Issues in Logistics Management Module 5 MARKETING CHANNELS 7 hrs Evolution of Marketing Channels. Expert Systems. Types of Channel Intermediaries at Each Level. Hybrid channel system. Vertical Marketing Systems. Receiving. Types of vertical marketing systems . Physical Distribution Management. Warehousing. Contractual VMS. Sales Objectives and Quotas. Forecasting Market Demand and Sales Budgets Design and Size of Sales Territories. Evaluation of Salespeople’s Performance. Training the Sales Team . The Sales Era. Inward Transport. Administered VMS. Artificial Intelligence.Recruiting as a Continuous Process.Electronic Data interchange (EDI). Designing and Managing Hybrid Channel Systems Module 7 CHANNEL MANAGEMENT 10 hrs Recruiting Channel. staffing the Sales Team . Selection. Comprehensive Sales Force Cases and Exercises Module 4 MARKETING LOGISTICS 7 hrs Logistics and its importance.Organization.Corporate VMS.Channel Structure. Outward Transport. Roles of Channel Members. and Waste Disposal. and Socialization of Successful Salespeople. Relationship Marketing Era. Functions of Logistics management . Technology in Logistics. Leading the Sales Team Module 3 CONTROLLING THE SALES TEAM 6 hrs Analysis of Sales and Marketing Costs. Channel Intensity.Motivating Salespeople toward High Performance. Members . Channel Functions. Placement. Materials Handling.Procurement /Purchasing. Compensation for High Performance. Returns.The Management of Sales Training and Development. Designing marketing channels . Bar Coding and Scanning.Planning for and Recruiting Successful Salespeople.The Production Era. Recycling. Streamlining the Logistics Process. Channel member and their roles. Horizontal Marketing Systems. Recruiting 34 . Directing The Sales Team . Channel Flows and Costs Module 6 CHANNEL INTEGRATION 7 hrs Importance of Channel Integration.

Administrative Factors. Product Factors. Manufacturer’s Wholesalers. Anderson. PHI 35 . Sales Management. Sales And Distribution Management. Oxford Publications 2. Krishna Havaldar And Cavale. Impact of Information Technology on Wholesaling Challenges in Wholesaling -Inventory Management. Strategic Issues in Wholesaling . Gupta. Modifying Channel Arrangements PLC Changes. Regional Coverage Organizational Form and Size. Distributor Advisory Councils. Customer-Driven Refinement of Existing Channels. Conflict. Increased Services.Cooperation and coordination. Promotion Management. Dasgupta.. PHI 3. Sales Management. Tapan Panda And Sunil Sahadev. Experience Factors.Sales Factors. Still And Cundiff. Marketing Mix Decisions Trends Shaping Wholesale Distribution Functional Overlap. Agents and Brokers. Power Module 8 WHOLESALING & RETAILING 10 hrs Wholesaling and its importance. Motivating Channel Members. Tata Mcgraw-Hill 6.Retailing and its Importance Importance to Consumers.Evolution of Retailing and types of retailing REFERENCE BOOKS : 1. Marketing Channels. Sales And Distribution Management.L. Growth of MultiChannel Marketing Systems. Financial Planning and Management . Risk Factors. Sales & Distribution Management. S. Criteria for Selecting Channel Members . Screening. PHI 5.Merchant Wholesalers. Coughian. Source of Employment . Managing Channel Relationships . Types of Wholesalers . Excel Books 4.Manufacturers. Sales Management.Target Market Decisions. Pricing and Credit.

F1 . meaning and measurement of Risk — Classification of Risk — diversitification — Statistical tools used in risk management . Market Indices. regulations.futures — options — swaps Module 3 STOCK MARKET & INSTITUTION 9 hrs Dematerialization of securities. Role of Stock Brokers. Trading Procedure. Rights Issue. 3. Stock Exchanges & SEBI. Book Building. Margin System. markets. To give an overview of the global markets and their impact on the domestic markets Module 1 INTRODUCTION TO INVESTMENTS 6 hrs Definition — micro & macro economic concepts relating to investment . their risk and returns and strategies in managing funds. To provide students with a conceptual and analytical framework of different financial instruments.INVESTMENT ANALYSIS & MANAGEMENT Course Objective 1.Preference shares — Equity Shares — Real Estate— commodity markets — bank deposit — insurance — mutual funds — foreign exchange . To familiarize students with portfolio management techniques that challenges a financial manager.beta coefficient — hedging – Using derivatives in risk management 36 .gambling — types of investors — investor behavior Module 2 INVESTMENT AVENUES 7 hrs bonds — debentures . Primary Market — P0.Money market instruments — derivatives — forward . 2. Secondary Market — Cash & Derivatives Markets. 4. Module 4 RISK MANAGEMENT 9 hrs Definition. To provide students with a conceptual framework of evaluating various investment avenues . Bonus Issue & Preferential Issue. Settlement process.investment constraints —investment strategy — investment v/s speculation — arbitrage . FPO.risk return optimization — credit rating .techniques of risk mitigation .investment objective — investment process .

Portfolio Management. S Chand & Co 6. Global Mutual Funds. Bhalla V K. Security Analysis And Portfolio Management. Foreign Bonds. Mcgraw-Hill 4. PHI 7.Module 5 INVESTMENT ANALYSIS 7 hrs Sources of information on investment — factors affecting investment — Fundamental analysis — Technical analysis — efficient market Hypothesis Module 6 INVESTMENT EVALUATION 7 hrs Concept — Time value of Money . GDRs.pearso n 3. ADRs. PHI 37 . Alexender & Bailey. Sudhindra Bhat. Kevin.HPH 5. REFERENCE BOOKS: 1. Investment Analysis And Portfolio Management. PrenticeHall. Preeti Singh – Investment Management. Jensen & Treynor Model CAPM — SML and CML — factor model and arbitrage pricing theory — Portfolio construction. Excel Books 2. Relationship between trends in global markets and the domestic markets.various valuation methods & models — bond valuation — equity valuation — futures pricing — options pricing — tangible asset valuation. Prasanna Chandra. Security Analysis And Portfolio Management. revision & evaluation Module 8 GLOBAL MARKETS 7 hrs Global Investment benefits. Tax issues relating to investments Module 7 PORTFOLIO MANAGEMENT 8 hrs Concept — Markowita model — Sharpe. FCCBs. Investment Management. World market indexes. Fischer And Jordan. Fundamentals Of Investments. Developed and Emerging Markets.

SIDBI. HUDCO.Recent Policy Developments Module 2 BANKS & INSTITUTIONS 12 hrs Banks — Operations & Special Role of Banks — Specialized Financial Institutions — EXIM.Monetary Policy of the RHI .Financial sector reforms Reserve Bank of India . Types. Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs Structure of a Financial System . To familiarize students with the various management and operational aspects of markets and financial intermediaries. IFCI . Structure and Growth.Functions of Financial Sector .Pension Funds — 38 .Universal Banking & Innovations — Securitization — RTGS & ECS .Organization and Management -Role and Functions .F2 .Co—operative Banks — Features. Small Savings and Provident Funds . NABARD.Financial System and Economic Development — Indian financial system — SEE3I .FINANCIAL MARKETS & INTERMEDIARIES Course Objective To provide students with conceptual and regulatory framework within which the financial intermediaries operate.Provident Funds.

and Other Financial Derivatives .Investment Companies — Leasing & Hir e Purchase . Underwriting. preparation of prospectus. Regulation of Merchant Bankers. Sudhindra Bhat.Treasury Bills Market — Commercial Bills Market .Credit Rating . Markets for Futures.Factors & Forfeiting .Call Money Market . Bought out deals. Debt Syndication. Financial Institutes And Markets.Structure and Size Investment Pattern . Financial Intermediaries.Types of Funds . Miles. Mergers & Amalgamations. Sahadeven & Thiripalraju.Valuation of Units . Mutual Funds: Data. an Overview . Designing capital structure and instruments.The Discount Market . Livingston.Return on Investment in Units — Regulations Module 6 FINANCIAL MARKETS 14 hrs The stock market in India — Primary and secondary markets — OTC markets — regulations — new issues market — underwriting . Interpretation & Analysis. PHI 39 . New Century 5.Mutual Benefit Financial Companies Venture Capital Funds . Options.Loan Companies .Foreign Exchange Markets Interest Rate Futures Market REFERENCE BOOKS : 1.Life insurance Companies . Issue Management. Excel Books 3. Blackwell 2.Markets for Commercial Paper and Certificate of Deposits . Institutional Placement.Depository and Custodial Services Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs Project appraisal. Banking And Financial Markets In India 1947 To 2007. Avadhani – Marketing of Financial Services . Niti Bhasin.Government (Gilt — edge) Securities Market.HPH 4. issue pricing.General Insurance Corporation Module 3 NON-BANKING FINANCE COMPANIES 8 hrs NBFCS. Module 5 MUTUAL FUNDS 8 hrs Organization . Corporate Advisory Services. Private Placement.Housing Finance — Chit Funds .


Valuation of Excisable goods. Residential Status of Individuals and Companies . and procedures. Banking Cash Transaction Tax. MAT. Fringe benefit Tax. Module 5 TAX PLANNING AND MANAGEMENT 12 hrs Purchase of Assets. Total Income. Returns & Compliance Module 4 SALES TAXES AND CUSTOM ACT 10 hrs Nature of Excise duties. Assessment Year.Incidence of Tax. Cenvat credit. Tax Avoidance and Tax Evasion. Heads of Income. Replace or Repair. Introduction to Customs Duty. Principles of Direct Taxation. Set off and Carry forward of Losses. CENTRAL EXCISE AND SERVICE TAX 14 hrs Procedure relating to levy. Installment vs. Amalgamation and De-merger. applicability. the proper compliance of various provisions of the direct and indirect tax laws and to make financial decision considering ‘the pros and cons of various tax laws and business functioning MODULE 1: CONCEPTS AND FRAMEWORK OF TAXATION 10 HRS Tax – Meaning. Securities Transaction Tax. Computation of Individual Income Tax. Assessment. Computation of Corporate Income Tax. Classification of Excisable Goods. Cenvat Credit. valuation and collection of duty. TDS & TCS. Make or Buy. Basics Concepts – Assessee. valuation & collection of duty. Service Tax. Previous Year. Concepts. Tax planning/avoidance/evasion. Hire. Module 2 INCOME TAX 14 hr s Heads of income.Course Objective To make the student understand the basic concepts of taxation and its computation. Computation of HUF Income Tax. Types. Excisability of Products. — Own funds I Borrowed Funds I Lease. Exemption Export promotion schemes. Person. Nature of Excise duties. Classification & Valuation excisable goods. Tax Planning. Capital Structure and Dividend Decisions. types of duty. types of duty. Excisability of Products. Important Central Excise procedures. important central excise procedure. Procedure relating to levy. exemptions Export Promotion Schemes. Tax implications of international operations BOOKS FOR REFERENCE : 41 . Returns & Compliance Module 3 CUSTOMS.

Job Description – Contents. “Direct Taxes – Planning and Management”. “Professional Approach to Direct Taxes”.Terms and conditions. MODULE 5 EVALUATION OF TRAINING 42 . Difference between Training and Development. D elphi Method. Human Resource Planning Definition. Selection Procedure . serial or disjunctive Investiture or Disinvestiture.Principles and Techniques. Taxmann Publications. Need for training . Mehrotra and Goyal. 5.Utility and Validity. Employment Interviews. “Direct Taxes – Law and Practice”.Datey – Indirect Taxes Law & Practice – Taxman Publications H1 . Factors affecting HRP. Manager Judgment. Training Methods. Essentials of Selection Procedure. Computerized Forecasting . Assessment of Training Needs. Selection Hurdles. Taxmann Publications. U. Supply forecasting. SELECTION AND INDUCTION Recruitment. 2. Vinod. MODULE 4 TRAINING Concept of Training and Development. Medical Text. W riting Job Description. Objectives.Meaning and Process. Girish and Gupta. 4. Internal and External Source. Placement Agencies. Modern Techniques of Recruitment. Ratio Analysis. Employment Tests. Electronic Training – Computer Based training. Sahitya Publishing. Selection . Process. Scatter Plot. individual or collective. Sources. MODULE 2 JOB ANALYSIS Meaning. Induction –Meaning. Importance of Training . Purpose.S. MODULE 3 PROCUREMENT. Distance and Internet Based Training.Application Blank.1. R equisites of effective programme. Methods of Collecting Data. Sources of Recruitment. Ahuja. Singhania. Job Specification. Reference Check Appointment. 3. Process of HRP Employee Forecasting – Trend analysis. Bharat Publications. Job Enrichment.On the Job and Off Job Methods. Vinod. Singhania. Importance. Ravi.Internet Based. Principles of Training and areas of training. Induction Programme –formal or informal. “Direct Taxes”.HUMAN RESOURCES ACQUISITION AND DEVELOPMENT MODULE 1 HUMAN RESOURCE PLANNING : Issues in Strategic Human Resources Management. Electronic performance support system(EPSS) .Meaning.

Dr Janikiraman. Ethical approach to IR: Idea of trusteeship. Central trade unions in India. why do workers join unions. evaluation of methodology.Training and Development -Biztantra 7. 2. Types of trade unions.Principles & features.Biztantra 4. COLLECTIVE BARGAINING Definition. Developing sound IR. Richard Regis – Strategic Human Resource Management – Excel books 3. INDUSTRIAL DISPUTES Definition. Prevention of Industrial disputes. Thomess Kutti .Training and Development –Excel Books 6. Approaches to Industrial Relations . Trade union movement in India. Measures to strengthen trade unions. Industrial Dispute Act – Conditions to Strikes. Need for Recognition & Rights to recognition of trade unions.K Bhattacharya – Human Resource Planning – Excel Books 5. Problems of trade unions. Trade union Act – Registration of trade unions. D. Pandu Naik . Ricky W Griffin – Human Resource Management –Biztantra. evaluation of resource person. Importance. Causes for poor IR. feedback & control. R. Theories to trade Union. MODULE 2. Prerequisites of collective bargaining – Union bargaining process – Types of bargaining– Collective bargaining in India. competency mapping. Grievance & Disciplinary 43 . Marxist. INDUSTRIAL RELATION S Meaning & Objectives. MODULE 3. Importance.K Sahu – Training for Development – Excel Books H2 – EMPLOYEE RELATIONSHIP MANAGEMENT MODULE 1. Causes of Industrial disputes.Training for Development – HPH 8. Code of conduct. MODULE 4. G. Evaluation Process. TRADE UNION Meaning.Purpose of Evaluation. R EFERENCE :1. Employer & Employees. Functions of trade unions. Pluralistic. Lock-outs. Types of Industrial disputes. Settlement of Industrial disputes. Role of Three Actors to Industrial Relations – State.Unitary. evaluation of contents. Human Resource Management –Cynthia and Fisher. evaluation of system. Lay-off & Retrenchment and Laws relating to standing orders.

Critical Incident Method.Industrial Relations – Excel Books 2. Paired Comparison Method. QUALITY OF WORK LIFE AND QUALITY CIRCLES Meaning of quality of work life – Quality Circles. MODULE 3 PLANNING FOR IMPROVED COMPETITIVENESS Diagnosis and Bench Marking. B. Objectives. Types of wages – Time rate.HPH H3 – PERFORMANCE AND COMPENSATION MANAGEMENT MODULE 1 PERFORMANCE MANAGEMEN T Definition. Compensation Differentials. Determination of Inter and Intraindustry. Confidential Methods. Structure and problems. Obtaining Commitment. Essentials of performance appraisals and problems of performance appraisal. wage determination process. Internal and External Equity in Compensation Systems. 44 . MODULE 6. Managing Promotions. Need for Career Planning. piece rate.Graphic Rating-Scale. Integration process. Assessment centers MODULE 2 WAGE & SALARY ADMINISTRATION Nature and Scope.Objectives. Need for Appraisal. Wage differentials.procedure – Meaning. Transfers & Demotions.. Factors Influencing wage and Salary Administration. Straight Ranking Method. Factors affecting Career Choices. Wage – Theories of Wages. Individual & organizational problems in Integration. Career Stages.Traditional and Modern Methods. Mamoria & Mamoria . Career anchors. Need & procedure.Process. Compensation. Group Appraisal. INTEGRATION OF INTEREST AND MANAGING CAREERS Career Planning. Methods of Performance Appraisal.D Singh . REFERENCE 1. Behavioral Anchored Rating Scale (BARS).workers participation in management and quality circles – Concept of empowerment. MODULE 5.Dynamics of Industrial Relations in India . debt method.

Types of Fringe Benefits MODULE 5 INDIVIDUAL GROUP VARIABLE COMPENSATION Pay for Performance. Piece work.Calculation of total compensation package. Software projects Module 2: REQUIREMENT S Requirements engineering processes.HPH 4. Organisation Wide incentives – Scanlon Plan. System models. Retirement Plan REFERENCE :1. Individual incentives : Measured day Work.K Sahu – Performance management systems – Excel Books S1 :SOFTWARE ENGINEERING MANAGEMENT OBJECTIVE: Understand and appreciate concepts and practices of modern Software Engineering Management. its advantages and disadvantages. Objectives. Employee Profit sharing. Software processes. Cynthia D Fisher –Human Resource Management -5th Edition-Biztantra. Fringe Benefits – Definition. Module 3: SOFTWARE DEVELOPMENT MODELS Waterfall model. Group Piece rate. Neutralization factors. Software prototyping. Incremental Development. standard hour. R. B. Gain sharing. Types of Incentives. Employee stock ownership. various methods of compensating cost of living. Production sharing plan.Compensation & Rewards management – Excel Books 2. Module 1: OVERVIEW OF SOFTWARE ENGINEERING Software Engineering as a discipline. Pay by Seniority. Spiral model. Executive Compensation Plan. A M Sharma – Aspects of Labour Welfare and Social Security . 45 .MODULE 4 INCENTIVES AND FRINGE BENEFITS Incentives – Def . Evolutionary Development. Gain Sharing MODULE 6 INCENTIVES AND RETIREMENT PLANS Basic Pay.D Singh . Profit sharing. Formal specification. Lawrence Kleiman-Human Resource Management -3rd Edition-Biztantra 5. 3. Provisions for Dearness allowance. Non-financial incentives. Kaiser Plan.

Software change. Distributed Systems architecture. MODULE 2: SYSTEM IMPLEMENTATION: 46 . Software testing. CMM and PCMM concepts. Design with reuse. Module 6: MANAGEMENT Managing people.Re-use oriented Development Module 4: DESIGN Architectural design. Module 5: SOFTWARE QUALITY Verification and Validation. Quality Management. Process Empowerment Module 7: EVOLUTION Legacy Systems. Real-time software design. OO design. User Interface design. Critical systems validation. Software re-engineering. Software cost construction. Configuration Management S2 :SOFTWARE DESIGN & PROJECT MANGEMENT MODULE 1: SYSTEM ANALYSIS & DESIGN : Overview of system analysis & Design: Introduction to different methodologies & structured system analysis – Details of SDLC approach – mini cases – E-R diagrams – DFD concepts – Data dictionary concepts. Structure charts – modular programming – I/ O & file design consideration – Entity Life histories (ELH).

System implementation & maintenance: Implementation Strategies – SW/HW selection & procurement – Control & security – issues of designing & implementing on-line systems – data communication requirements – system conservation approaches & selection issues. Software & Product Metrics – Quality assurance & control-standards & documentation – testing – implementation – training – technology management – quality standards – certificate – handling multiple projects. Prentice Hall Publications. cost estimation.S.A. issues of share development. 4. MODULE 4.HPH 47 . PROJECT DEVELOPMENT & DATABASE DESIGN Introduction to Database technologies & CASE tools with specific packages – overview of relational model – Database creation – SQL command – Normalization – designing forms & reports – using CASE tools for system analysis & design-case studies – Cost / benefit analysis – project & resource planning – design & development testing & documentation. T. Marco. C. MODULE 5. Text Books: 1.Murthy – System Analysis and Degign . MODULE 3.V. project management techniques – monitoring 7 measurement of progress. 3. “McGraw Hill Publications. “Analysis & Design of Information Systems”. “Structured Analysis & System Specification”. SOFTWARE PROJECT MANAGEMENT Software project management – elements. SOFTWARE PROJECT MANAGEMENT Software project management: challenges & opportunities – changing technologies & approaches – choice development of methodologies & technical platforms. Beaver. ‘An Introduction to Managing Software Projects’. Senn. manpower planning. J. 2.D.

NDBMS.V. “Database Management and Design” Prentice Hall 2.S3 :DATABASE MANAGEMENT SYSTEM MODULE 1: INTRODUCTIO N Database systems – Definition – Components – Advantages – Objectives – Evolution. MODULE 2: MODELS DBMS Architecture – Associations – Relationships – Mappings between Abstractions – Generalisation – Classifications – Conceptual Data modeling – File Organization – Data Structure – Data models: HDBMS. MODULE 3: DATABASE DESIGN Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary – Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database Languages – Database Administration – File Structures and Indexing. OODBMS. C. MODULE 5: OPERATIONS AND MANAGEMENT Client / Server and Databases – Data Warehousing – Query Processing – Concurrency Management – Heterogeneous and Homogenous Systems – Distributed Databases – Controls – Atomicity.Hansen and James V. Recovery – Security. Patterns – Object interaction modeling – Object Oriented Design – UML. RDBMS.S. MODULE 4: OBJECT MODELLING Object oriented concepts – Structure – Models and Databases – Object life cycle modeling – Objects.Murthy – Data Base Management Systems-HPH 48 .Hansen. Gary W. Back-up and Recovery. TEXT BOOKS 1. Classes.

Operations and Personnel Plans an Policies 49 . Marketing. Objectives and Goals. Strategic Decision Making and Approaches to Strategic Decision making. Corporate culture and values power. service blue printing. Integration. Differentiation focus. GE-9 Cell Model. bench marking.IV SEMESTER COMPULSORY PAPERS 4. Levels at which strategy operates. Take-over and Joint Venture strategies. Turnaround -. Budgets. Mission and Purpose. Social Responsibilities — Ethics.2 INTERNATIONAL BUSINESS 4. Leadership.divestment and Liquidation strategies. Mckinsey’s 7’s framework. Selection of matrix. SWOT analysis Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES 12 hrs Strategies — Modernization. Synergy and Dysergy. value chain analysis. GAP Analysis. Strategic advantage analysis and diagnosis. Bostan’s Consultancy Model.1 STRATEGIC MANAGEMENT 4. organizational appraisal. Distinctive competitiveness. Organization structure. Environment scanning and appraisal. Building capable organization. Corporate Planning Process Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS 8 hrs Concept of Environment and its components. Behavioural Issues — Leadership styles. Functional Issues — Financial. Resource Allocation. Diversification. Porter’s Five forces Model of competition. Issues in strategy implementation. M odule 4 STRATEGY IMPLEMENTATION 10 hrs Inter-relationship between formulation and implementation. Matching and strategy. Strategic Business Units. Merger. Factors affecting Strategic Choice — Cost. of Strategic Choice — Industry.1 STRATEGIC MANAGEMENT OBJECTIVE: To integrate the functional areas of management and to enable understand business from a strategy formulation and implementation perspective. competitor and SWOT analysis. Module 1 CONCEPT OF STRATEGY: 6 hr s Defining strategy.

Module 6 STRATEGY EVALUATION 8 hrs Importance. Hitt. strategy and competitive advantage in diversified agencies. Strategic Management. Mcgraw-Hill 6.Module 5 STRATEGY AND STRUCTURE 8 hrs Structural Considerations. Strategic Management. strategic issues in Non-profit organizations. Evaluating the strategies of diversified agencies. Symptoms of malfunctioning of strategy. Strategic Management & Business Policy. Tailoring strategy to fit specific industry and company situation. Strategic Management. Ireland And Hoskisson. Structure for strategies. REFERENCE BOOKS: 1. Strategic Management – Indian Context. entrepreneurial ventures and strategies for SME. Organizational design and change. Thompson 3. Biztantra 4. Balwani. technology and innovation. Module 7 CONTEMPORARY ISSUES 8 hrs Strategies for competing in globalizing markets. Excel Books 5. Control. Strategic Management. Excel Books 2. U Kachru. Prentice Hall Of India 50 . Hill And Jones. Thomson And Strickland. Overview of strategic control. David – Strategic Management – Concepts And Cases. N. Srinivasan. New Business Models and strategic for Internet Economy. Prentice Hall Of India 7. techniques of strategic evaluation and control.

theories of international trade -Economic theories — forms of international business Module 2 INTERNATIONAL BUSINESS ENVIRONMENT 10 hrs Globalization of business — WTO and trade liberalization — emerging issues — implications for India — Regional Trade Blocks — Inter — regional trade among regional groups. Module 1 INTRODUCTION 10 hr s Definition — Trade and Investment flow — International trade.4. to examine the critical factors for success in different countries. 51 .National VS Global competitiveness.2 INTERNATIONAL BUSINESS OBJECTIVE: To facilitate an understanding of International Business in a multi-polar. multi-cultural world. Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT 12 hrs Structural design of MNE’s — Strategic planning — Strategic considerations.

Francis Cherunilam. International Business. S. procedure. Module 5 CONTROL & EVALUATION OF INTERNATIONAL BUSINESS 10 hrs Control MNE’s — approaches to control — the role of information systems — performance measurement — mechanics of measurement — various. International Business. International Business. International Business.Module 4 EXIM TRADE. EXIM policy. performance indicators—Evaluation and Evaluation systems Module 6 CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS 6 hrs Factors causing conflict — Conflict resolution actions — the role of negotiations in international business — the role of international agencies in conflict resolution. Francis Cherunilam. steps and documentation direction of India’s trade.Elements of International Business.N. Pearson 8. Excel Books 4. Sundaram & Balck. Harrison Et Al. Institutions connected with EXIM trade. procedure and steps documentations and problems. Export financing — document related to export trade — Export marketing —Import trade. Hodgetts And Luthans. Hill. Biztrantra 6. Shukla. R EFERENCE BOOKS: 1. Balance of payment. Prentice Hall Of India M4 RURAL AND AGRICULTURAL MARKETING Objectives: The course has been designed keeping in mind that the rural Indian market is one of the fastest growing markets in the world. 12 hrs Export trade. Oxford 7. International Management. Mcgraw-Hill 9. Mcgraw-Hill 3.Charry :. International Business Environment.International Business Environment – HPH 5. Daneils Et Al. Prentice Hall Of India 2. International Business. Most of the corporate dealing with both FMCG and durables are already geared up to meet the demands being emerged from rural 52 .

Krishnamacharyulu And Lalitha Ramakrishnan. Changing patterns. Defects in Agricultural Marketing Module 6 AGRICULTURAL MARKETS 12 hrs Classification of markets. Targeting. Module 1 OVERVIEW OF RURAL MARKETS AND RURAL MARKETING 8 hrs Rural economy — size and nature. E. auction. Agro processing sector in India — State and characteristics. scope and future prospects. Kashyap. Biztantra 53 . Rural communication mix. brand loyalty. Regulated markets — role and problems. Methods of sales of agricultural products — Hatha. Rural Pricing — Pricing in Rural Markets.’choupal Dara. Innovation Adoption. policies and Strategies. classification and characteristics of rural consumers. APMC act. Agents and Marketing The subject has covered to give insights in to the various characteristics. Rural consumer behavior — decision process. Product personality. Personal selling — Role and management of rural sales force Module 5 INTRODUCTION TO AGRICULTURAL MARKETING 10 hrs Trends in Agricultural Marketing. Product Life Cycle. Future scenarios. Siddartha. Attractiveness of Rural markets. Positioning Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs Product Strategy — Scope and significance. REFERENCE BOOKS: 1. problems and constraints in rural marketing Module 2 THE RURAL CONSUMER 10 hrs Classification of Rural consumers. Commodity markets and trading. Food processing sector — Size. Rural Distribution—Type of Channels. Product mix decisions. Rural Marketing. Promotion — Role of Media in rural market. growing consumerism . Objectives.Concepts and process of Rural market Segmentation — bases. Pearson Education Indi a 2. opportunities and problems in marketing the products or services in rural India. Characteristics of Rural markets Taxonomy of Rural markets. Distribution Strategies. Rural Marketing. Agricultural products. Media and Creative Strategies. Conventional Media. Pradeep And Raut. Rural marketing — definition and scope. Rural Branding. Factors influencing rural consumer behavior. consumer buying process — opinion leadership process — rural shopping habits.

C. Types of ownership. New Century M5 RETAIL MARKETING MANAGEMENT Course objective With the economy in its upswing and consumer purchasing powers and life style is a change. Velayudhan. Trends in retail industry. Vending machine retailing. Setting merchandising financial objectives. Electronic retailers. Types of retailers. Rural Marketing. Module 2 THE RETAIL CUSTOMER 12 hrs Generational cohorts. Module 1 THE WORLD OF RETAILING 14 hrs What is retailing. The course has been designed to understand various aspects of retailing management like location. Tele vision home shopping. Target market and retail categories. Sanal Kumar. Market segmentation. Sage 5. Building a sustainable competitive advantage. Factors influencing the decision making process. Food retailing. human resource issues. General merchandise retailing. Income. Rural Marketing. Economic significance of retailing. The retailing management decision process. This has also triggered many companies also to set up retail chains and thus making retailing as one of the most vibrant growth area.3. shop management. Mathur. Excel Books 4. Services retailing. Changing customer demography. Ruchika Ramakrishnan. Ethnic diversity. The strategic retail planning process Module 4 MERCHANDISING MANAGEMENT 12 hrs Organizing buying process . Changes in consumer values. ETailing. U. India has become one of the major market for global retail brands and most of them are already in or on their way to be in. Customer evaluation of service quality. communicating the service promise Module 3 RETAIL MARKETING STRATEGIES 10 hrs What is retail strategy. Catalogue and direct mail retailers. International growth opportunities. Buying process. GAPs model for improving retail services quality. Opportunities in retailing. Types of buying decisions. merchandising and promotion. Direct selling. 54 . Strategic advantage through customer service. Rural Marketing. Non store v/s store based retailing.

Open to buy. Merchandise budget plans. James Ogden. AND RETAIL PROMOTION 12 hrs Store layout. Swapna And Pradhan.The assortment planning process. Retailing Management. Managing Retailing. frequent shopper loyalty programme REFERENCE BOOKS : 1.IntegratedRetail Management . Mcgraw Hill 6. Meeting vendors. Bhattacharjee. Piyush Kumar Sinha. merchandising presentation techniques. C. Role of retail communication. Space planning. Retail Management. Analyzing merchandising performance. Establishing and maintaining strategic relationship with vendors Module 5 STORE LAYOUT. Retail Management. Planning retail communication. Barry Berman And Joel Evans 2. Mcgraw Hill 7. Retailing Management. Denise Ogdden :. Excel Books 4. Dwaraka Prasad. Retail Management. Levy And Weitz. Biztantra 5. Gibson 55 . Allocating merchandise to stores. International sourcing decisions. Oxford Publications 3. Branding strategies. Retail advertising programme. Atmospherics.

M6 ADVERTISING AND INTEGRATED BRAND MANAGEMENT Course Objective The course has been designed to understand the advertising process and advertising industry structure thoroughly. Each component of advertising has been covered to give the student over all importance of advertising in corporate communications. advertising as a communication process. The syllabus also emphasizes on the integrated study of advertising along with brand building and management Module I THE PROCESS: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY 14 hrs What is advertising. Advertising as business 56 .

creative process and the product. ethical and regulatory aspects of advertising Module 2 THE PLANNING: ANALYZING THE ADVERTISING AND INTEGRATED BRAND PROMOTION ENVIRONMENT 14 hrs The consumer as a decision maker.Fundamental influences on evolution of advertising industry. Consumer as a social being. The structure of advertising industry . Message strategy . Role of advertising agency in advertisement planning. Contemporary essentials. Segment profiling and targeting. Copy writing for print advertisements. Advertising plan and its marketing context. Planning advertising and integrated brand promotion. Modes of consumer decision making.Copy writing and creative plan. Advertising and promotion research . Media planning process. Media planning .process. Fundamentals of media planning.Essential message objectives and strategies. Brand entertainment. Copy writing . design and layout production in print advertising. Communication objectives v/s sales objectives.Strategic planning considerations in media choice Module 5 INTEGRATED BRAND PROMOTION 12 hrs 57 . positioning strategies. Social.Illustration. Copy writing for cyber space. in general and across domains. Copy research. Market segmentation. Advertisement Budgeting. Art direction and production in television advertising Module 4 PLACING THE MESSAGE IN CONVENTIONAL AND NEW MEDIA 8 hrs World of promotional media. Media choice and integrated brand promotion. Copy writing for broadcast advertisements. Trends advertising and promotion industry. Advertisement planning : An international perspective Module 3 PREPARING THE MESSAGE 12 hrs Creating brands. the economic effects of advertising.Developmental advertising and promotion research. The evolution of promoting and advertising brands . media strategies.The scope and structure of advertising industry. Advertising agencies. Types of advertising. Art direction and production . media choices. The copy approval process. positioning and the value proposition Identifying the target segments.

Integrated Advertising. S. Prentice Hall India. Advertising Media Planning – A Brand Management Approach. Kelly. Brand Management. PHI 6. Event sponsorship.Public relations.Definition of sales promotions. Public relations and corporate advertising . Advertising And Sales Promotions. Clow & Black. Sharma & Singh. Sales promotion directed at consumers. Larry D And Jugenheimer. Excel Books 7. Wells. Batra & Kazmi. Sales promotion directed towards trade channel and business markets.V. event sponsorship and branded entertainment Traditional support media. Corporate advertising REFERENCE BOOKS: 1.What is direct marketing.Chunawalla – Foundation of Advertising – Theory and Practice – HPH 4.A. Direct marketing . Donald W.Support media. H. Principles & Practices Of Advertising. Sales promotion and point of purchase advertising . Verma. PHI 5. Branded entertainment. pearso n 3. Excel Books 2. Media applications in direct marketing. Promotion And Marketing Communication. PHI 58 . Advertising: Planning And Implementation.

Module 3: Forex Risk Management 8 Sessions Management of Foreign Exchange Risk – Translation Exposure.Markets and Institutions. International Financial Flows: Balance of Payments Framework. Distinguishing Features of International Finance.F4 INTERNATIONAL FINANCIAL MANAGEMENT Course Objective To provide students with a conceptual framework of how financial decisions are undertaken in a multinational company. Structure of Foreign Exchange Market. Introduction to Currency Futures. 59 . Cost of Capital and Capital Structure of Multinational Firms. International Monetary System. International Financial System . Module 1: International Financial Environment 10 Sessions The Finance Function in Global Context. Exchange Rate Determination and Forecasting. Mechanics of Currency Trading. To familiarize students with unique economic factors that challenges a financial manager in the international context. Module 2: Foreign Exchange Markets 14 Sessions Introduction. Types of Transactions and Settlement Dates. Forwards and Swaps. Exchange Rate Quotations and Arbitrage. Hedging – Managing operating exposure Module 4: Financial Management of Multinational Corporations 14 Sessions Foreign Direct Investment. Currency Options. Transaction Exposure and Economic Exposure.

Jeff.R. 7. Madhu. Multinational Working Capital Management. International Equity Financing. REFERENCE BOOKS: 1. Tata McGraw Hill Publishing Limited. 8. 2. A. etal. Madura. Evaluating Borrowing Options.Machiraju – International Financial Management HPH 5. Thomson Publications. P. Vyuptakesh. Control and Performance Evaluation of Multinational Companies. Depository Receipts. Pearson Education. Vij. “International Financial Management”. Funding Avenues in Global Capital Markets – Eurocurrency Markets. Double Taxation relief. Shapiro. Sharan. Bilateral relief. “International Financial Management”.G. Unilateral relief. Eieteman. Module 5: International Financing 10 Sessions The international Financing Decision. Prentice Hall of India. Multinational Business Finance. H.International Financial Management – Biztantra 6. 4. Module 6 : International Taxation 4 Session s Meaning Tax Principles. “International Financial Management”.. 3. Excel Books..Multinational Capital Budgeting. David K. 60 . “Multinational Financial Management”. “International Financial Management”. Prentice Hall of India. Special provisions relating to avoidance of tax & Tax haven subsidiaries & International offshore financial centers. Janikiraman :. Apte.

Capital Allocation and Corporate Strategy. Financial Planning. Dividend Policy and Firm value – Stock vis-à-vis Cash Dividends. Target Costing. Stock and Debt Approach.F5 STRATEGIC FINANCIAL MANAGEMENT Course Objective The objective of this course is to introduce the student to the tools and concepts needed to deal effectively with the formulation. Life Cycle Costing. Strategic Cost Management – Activity Based Costing. Discounted Cash Flow 61 . Capital Structure and Firm Value. Module 1: Strategic Financing Decisions 10 Session s Meaning and importance of Strategic Financial Management. Scope and Constituents of Strategic Financial Management. Module 2: Corporate Valuation 10 Sessions Meaning and approaches to Corporate Valuation – Adjusted Book Value Approach. Implementation and Monitoring of Strategic Financial decisions of the firm. Comparable Companies Approach.

ROCE. Financial Innovations and Financial Engineering – Overview.Srivastava :. Chandra. Tata McGraw Hill Publishing Limited. Module 3: Value Metrics 15 Sessions Shareholder Value Creation – Traditional and Modern Approaches – Value Drivers. Scope. Jakhotiya. C FROI – Concept of Economic Depreciation.P.M. Executive Compensation and Value Creation. Module 5 : Mergers & Acquisitions 10 Sessions Corporate Restructuring – Meaning and Forms. Split off. Financing of Merger and settlement – Exchange Ratio. ROI. Prasanna. Valuation of Physical Assets. Financial Engineering versus Financial Analysis. “Financial Markets and Corporate Strategy”. Mc Kinsey Approach. Tools of Financial Engineering. Stock Vs. EVA Approach. RONA. Split up.Approach – Concept of Free Cash Flow to the Firm. Tata McGraw Hill. REFERENCE BOOKS: 1. Alcar Approach. Module 4: Corporate Restructuring 5 Sessions Meaning and forms of corporate Restructuring – Spin off. Balanced Scorecard. EBITDA. Types. 3. EBIT. TBR. Employee Stock Option Plan. Approaches to Value Based Management – Marakon Approach. MVA. Sudhindra Bhat “Financial Management” Excel Books 4. Valuation for Mergers and Acquisitions. Divestiture and other forms of corporate Restructuring . Financial Management in Sick Units. Motives for Merger or Acquisition. 62 . Vikas Publishing House Private Limited. “Financial Management”. Sheridan. G. Defensive Tactics of Takeovers and disinvestment of PSU’s. Cash Payments. Metrics for Measurement of Performance – EPS. R. “Strategic Financial Management”. Module 6: Challenges in Strategic Financial Management 10 Sessions Financial Management in Knowledge Intensive Companies and Public Sector Companies. 2. Mechanics of Merger – Legal. Two and Three Stage Valuation Models. Leveraged Buyout. CVA. TSR.. Valuation of Intangible Assets – Brand Equity and Human Resources. BCG HOLT Approach. Mergers and acquisitions – Definition. Grinblatt. Mark and Titaman.Financial Management and Police – HPH 5. Steps involved in Merger. Accounting and Tax. Takeovers.

Prentice Hall 10. Swamy Parthsastri : .ANALYSIS AND IMPLEMENTATION 63 . Allen.6. Grundy & Scholes. PHI F6 PROJECTS . Vision Books . Exploring Strategic Financial Management. Introduction To Strategic Financial Management 8.Biztantra 9.Corporate Governance .V. “Strategic Financial Management – Achieving Sustainable Competitive Advantage”. A. 7. Vedpuriswar. Weston. Restructuring & Corporate Control. Mergers.

break even analysis. consortium lending and local syndication by banks. CHAPTER 4: PROJECT FINANCING 10 Sessions Capital structure. MIRR. capital rationing. scenario analysis. CHAPTER : 1 PROJECT PLANNING 10 Session s Concept of a project. finalisation of project implementation schedule. CHAPTER 2 : PROJECT ESTIMATION AND SELECTION 10 Sessions Preparation of cost estimates. demand analysis. organizing systems and procedure for project implementation. To familiarize students with the various management techniques in implementing the project to its successful completion. financing through markets and public issues. formulation of detailed project reports. performance control. project execution plan. Generation and screening of project ideas. Hill Model. capital Asset pricing Model. special techniques of risk analysis – sensitivity analysis. project diary. Project life cycle phases. categories of projects. ARR. schedule control and cost control. working of systems. portfolio construction. project control –scope/progress control. Project appraisal techniques. work breakdown structure. Economic analysis. Decision Tree analysis Managing risk. Measures and perspectives of risk. Raising venture capital. PBP. Investment criteria. Technical analysis.Course Objective To make the student understand the basic concept of project finance Provide students with an analytical and conceptual framework to evaluate capital investment proposals. Fixing the zero-date CHAPTER 3: RISK MANAGEMENT IN CAPITAL BUDGETING: 15 Sessions Sources. 64 . project control system. co-efficient variation optimistic –permitstics estimates. cost of capital. Meanvariable. certainly Equivalent Approach. standard deviation in measurement of risk. NPV. Design of systems. IRR. simulation analysis. project selection under risk. Term loans and debentures. sources of finance Margin money. promoters contribution. PI. CHAPTER 5: PROJECT IMPLEMENTATION AND CONTROL 10 Sessions Organizing human resources and contracting. project work system design. portfolio related risk measures.

financing.. Ravi. Agency Problem. Project Management. Projects Planning Analysis selection. Gopalan.CHAPTER 6: PROJECT REVIEW & ADMINISTRATIVE ASPECTS 5 SESSIONS Control of In -Program projects. Evaluating Capital Budgeting systems of an organization. post completion audits.Kishore – Financial Management – Taxman Publications 5. 3. John Wiley 65 . Abandonment Analysis Administrative aspects of Capital Budgeting.Implementation. ltd. Prasanna Chandra.M. S. Project Management – HPH 4. Vasanth Desai.Choudhury – Project Management Tata McGraw Hill publishing Co.. REFERENCE BOOKS: 1. Tata McGraw Hill 2.

MODULE 4: ISSUES. mastering creative problems. lessons in learning and creativity. knowledge intensive organization. imaging. model of creative intelligence. the when of creativity techniques – attributing changing and morphological analysis. skills needed by learning organizations. breaking stereotyped response. unblocking. techniques of creative problems solving and creativity. learning implies unlearning. problem decomposition.H5 . building a learning organization. information search. MODULE 3 BUILDING A LEARNING ORGANIZATION What is learning organizations – nature of learning enterprises. THEMES AND THE ROLE OF INFORMATION TECHNOLOGY 66 . life long creates trails of life long creators. model of life long creativity. three phases of learning. brainstorming. adaptive and generative learning. acquiring a creative persona. solving. fusioning. models of creative problems solving. ideating.KNOWLEDGE MANAGEMENT AND LEARNING ORGANIZATION MODULE 1 THE PARADIGM OF LEARNING ORGANIZATION S The paradigm of learning organizations. exteremisation and dialectical. MODULE 2 TECHNIQUES OF CREATIVE PROBLEM SOLVING Techniques of creativity. convergent thinking. learning organizations – paradigm of strategy and management. mutual stimulation.

Cross-cultural suitability. learning organizations and management of change – activities and case studies. tacit and explicit knowledge. Limitation of HRIS. Selection: Factors in Expatriate selection – Technical ability. Recruitment & Selection. knowledge management system on learning organization. INTERNATIONAL H. Socio-Political Economic System – U. knowledge management and knowledge management systems. MODULE 5 TECHNIQUES METHODS AND APPROACHES TO LEARNING ORGANIZATIONS. drivers of knowledge. Advantages and uses. INTERNATIONAL RECRUITMENT AND SELECTION Approaches – Ethnocentric. Regiocentric. Family requirements. nature of the organization structure. KNOWLEDGE MANAGEMENT SYSTEM Introduction to knowledge management. role of information technology in knowledge management. Polycentric. vision and strategy. MODULE 2. knowledge management is virtual organizations. Global Talent Search.HR planning. Geocentric. Need.ON LEARNING ORGANIZATIONS.K. methods and approaches. Japan and India – a comparative analysis. MNE requirements. knowledge management systems – issues. information technology and knowledge approaches. an infrastructure for knowledge management. Computerized HRIS.R. Computerized skill inventories. HR INFORMATION SYSTEM Meaning. Repatriation & employee relations. Training & Development. MODULE 3. Performance management. Managing International HR activites. H6 . challenges and benefits. MODULE 6. Core issues and themes is building learning enterprises. 67 . Remuneration. implementing knowledge management solutions.INTERNATIONAL HUMAN RESOURSES MANAGEMENT MODULE 1.M Difference between Domestic HRM and IHRM. a brief overview of some techniques. U.S. Learning companies fostering knowledge and learning. Designing of HRIS.

Jayashree – What Every MBA Should Know About HRM . E-Commerce Providers and Vendors. changing demands of employers. G2G. MANAGING HR IN VIRTUAL ORGANISATION Meaning. Features of virtual organization. MODULE 5 GLOBALISATION & HRM Impact of globalization on Employment. Ethical issues in HR.MODULE 4. Supply Chain 68 . C2C. G2C. Economic and Political factors and talent management. Techniques and Tools. S.commerce for service sector – Advertising in e-commerce – B2B ecommerce. REFERENCE 1. B2C. MODULE 2: BUSINESS APPLICATIONS IN E-COMMERCE Retailing in E-commerce – market research on internet customers – e. Customer Social factors.HPH S4 : E – COMMERCE TECHNOLOGY AND MANAGEMENT MODULE 1: FUNDAMENTAL OF E-COMMERC E Introduction to E-Commerce.Internal and External factors. Trade unions. wage & benefits. Types of E-Commerce: B2B. . Changing environment of HRM . Participative management & Quality circles. employees organization. Legal and Government. Internal factors – Human Resource of Country. Advantages and disadvantages of virtual organizations. HR strategy to TQM. External factors – Change in Technology. Methods of Total Quality Management. Difference between traditional & virtual organizations. HR Development. HRM & TQM. G2E. Types of virtual organization. N Sengupta & Mousumi S Bhattacharya – International Human Resource Management – Excel Books 2. MODULE 6 TQM & HR MANAGEMENT Principles of TQM. E-Business Models & Markets. Managing HR in virtual organization. Collective bargaining.

4. ‘Electronic Commerce – Technical. Efraim Turban et al. E – Payment Threats & Protections. Internet’s effect on Supply Chain Power and E – Marketing. Kalakota et al.Commerce.S. ‘Frontiers of Electronic Commerce’. ‘Electronic Commerce’. 1999. C.S. Supply Chain Execution (SCE). 2. Social and cultural issues. Business and Legal Issues’.. E – Cheque. Pearson Education Asia. Tata McGraw Hill. Architecture. MODULE 5: LEGAL AND PRIVACY ISSUES IN E-COMMERCE E-Commerce Issues & Opportunities in Implementation and Role of Government Commercial Issues. E Business-HPH S5 :SYSTEM ANALYSIS & DESIGN Objectives: The objective of the course is to familiarize the students with the various 69 . Nabil Adam et al. 6. Supply Chain Portal. ‘Electronic Commerce – A managerial perspective’. 3.Management: E – logistics. credit and debit card usage. Infrastructure Issues. Supply Chain Planning Tools (SCP Tools). Murthy – E.Framework. 2001. Addison Wesley. TEXT BOOKS 1. MODULE 4: E-COMMERCE PAYMENTS AND SECURITY E-Payments and Protocols-Security schemes against internet fraud. MODULE 3: E-COMMERCE INFRASTRUCTURE Intranet. and Policy Recommendations and Emerging trends in E. C.Rayudu – E Commerce. 1998.Commerce-HPH 5. E – Cash. Internet & Extranet – Structure. Greenstein Firsman. Prentice Hall. Applications & Business Models. Principles of e-fund transfer. Role of Govt. 2002. SCE .V.

TMH 70 . James A Senn. Pseudo code. MODULE II System Planning and initial Investigation. Whitten. Input / Output and Forms Design. Hopper.Concepts of system analysis. Valacich. Disaster/ Recovery. Structured English. Information Gathering. Bentley. . . DD. 1. Rajaraman.System Analysis & Design Methods. Feasibility Study. Text Books: 1. Decision Table. and Ethics in System Development. Module IV System Testing & Quality Assurance. design and planning.System Analysis & Design.Modern System Analysis and Design. Security. George. Analysis. Module III Process and Stages of System Design. PHI. Implementation and Software Maintenance. 3. System Development life Cycle. Elias M Awad. . Pearson Education. Galgotia Publication 2. Tata McGraw Hill 2.Analysis & Design of Information Systems. Project Scheduling and Software. . MODULE I System Concepts and Information Systems Environment. Decision Tree. Hardware and Software Selection and Computer Contract. Dittman. File Organisation and Database Design. Cost/Benefit Analysis.Analysis & Design of Information Systems. Tools of Structured: DFD. Panigrahi. Role of System Analyst.

integrated management information. Reengineering current situation. product complexities. process analysis sample. process representation. BPR experiences. Continuing the mass production concept. Baan IV. IFSI Avalon. business modeling in practice. ERP Domain. necessary to re-invent organization. UNIT – V ERP . process matrix vary by process type. Process Activities.Building. evolution. 71 . Activity analysis. ERP implementation. Post implementation options and methodology. customization. Industry consolidation. guidelines. span of control. business engineering and ERP. SAP R/3. ERP III. establish process matrix. marketing of ERP. SAP. Primary value chain concept. UNIT – II Analyze process.Introduction. MFGIPRO.S6 :ENTERPRISE RESOURCE PLANNING AND BUSINESS PROCESS RE-ENGINEERING Objectives: This paper will orient students to understand that business processes can be integrated in a seamless chain. extended ERP. vendors and users. resource management. BPR success determination. modern enterprise. supply chain management. Applying analysis tool and methods. UNIT – IV Business modeling . Application. role of consultants. determining the cost of quality.Competitive advantage. variation on the Greenfiled approach. strategy. accounting of process. semantic network process representation and modeling culture change. The value of BPR. first. further and by example. UNIT – III ERP . consistent semantic. UNIT – I Introduction to Process Concept. precautions. scope and benefits. The impact of accounting system on decision seeking outside help. seamless integration.

“Managing Business Process Flows”. “ERP Concepts and Practice”.K. Suni Chopra. D. Ravi Anupindi. an Overview of SD. ERP. Knolmayer. PP. and Veket Krishna N. Linthicum. K. G.S. Introduction to SAP.. Leon Publishers 6. Garg. Pearson Education 2. V. PHI Publication. Mertens and A. Altekar. Vinod Kumar Garg and N. ERP – Alexis Leon. 3. Enterprise Resource Planning.REFERENCE BOOKS: 1 . Springer International Edition.FI/CO Modules of SAP 8. PHI 5. MM. Pearson Education 4. P. K. Zeir. “Enterprise Application Integration”. PHI 72 . 7. Supply Chain Management based on SAP Systems. Venkitakrishnan.

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