December 14, 2011

RFQ Number 11-08: Branding & Web Design Services For Innovation Park and The Leon County Research and Development Authority

RB Oppenheim Associates/Digital Opps Rick Oppenheim 2040 Delta Way Tel: (850) 386-9100 Email: roppenheim@rboa.com Fax: (850) 386-4396

Section 1 – Title page (see cover of proposal for requested information) Section 2 – Table of Contents

Table of Contents
Section 3 - Qualifications, Experience and References ................................................................................ 3 CORPORATE PROFILE ................................................................................................................................ 3 TEAM BIOS ................................................................................................................................................... 3 Rick Oppenheim, APR, CPRC .................................................................................................................... 3 Erin Schmidt, M.A. ...................................................................................................................................... 4 Michael Winn .............................................................................................................................................. 5 Jocelyn Givens ........................................................................................................................................... 5 Cliff Leonard ............................................................................................................................................... 6 RELEVANT EXPERIENCE ............................................................................................................................ 6 Florida Redevelopment Association ........................................................................................................... 6 The Florida Educational Technology Conference (FETC) ........................................................................... 7 Florida Developmental Disabilities Council ................................................................................................. 8 HIE Networks, LLC ..................................................................................................................................... 8 The TAPP Campaign: Think About Personal Pollution ............................................................................... 8 REFERENCES .............................................................................................................................................. 9 Section 4 – Required Forms ......................................................................................................................... 11 DESCRIPTION OF WORK........................................................................................................................... 11 Separation of the Innovation Park and Leon County Research and Development Authority Brands ......... 11 Website Design & Migration of Old Data................................................................................................... 12 Staff Training for Website Management.................................................................................................... 16 Preparation of Template Documents for Innovation Park and the Authority .............................................. 17 FEE SCHEDULE ......................................................................................................................................... 17 EQUAL OPPORTUNITY/AFFIRMATIVE ACTION REQUIREMENT ............................................................ 18 CERTIFICATION REGARDING DEBARMENT, SUSPENSION AND OTHER RESPONSIBILITY MATTERS .................................................................................................................................................................... 18

APPENDIX A: Vendor Registration Form APPENDIX B: Fictitious Name Registration APPENDIX C: Business/Occupational License

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providing active assistance to management at internal and external levels. APR. regional and national levels. and winning the Dick Pope All-Florida Grand Golden Image Award for best overall PR program in the state in 2005. the firm's experts consult with the client. CPRC CEO & Senior Counselor Rick Oppenheim is one of Florida’s premier public relations and marketing-communications professionals. state. He is CEO and Senior Counselor of RB Oppenheim Associates. RB Oppenheim Associates has been ranked among the state's top 25 PR firms by Florida Trend magazine. 3 .and video-production projects. RB Oppenheim Associates has served more than 200 clients in a wide range of industry segments – including 90 nonprofit organizations and 20 state and local government agencies – and has managed dozens of media relations.Qualifications. materials and earned-media campaigns on local. identify audiences to be reached. In developing programs. digital marketing and social networking programs and collateral. Experience and References CORPORATE PROFILE RB Oppenheim Associates is a full-service public relations. and then evaluate the results using quantitative and qualitative measurements. market-driven communication programs. marketing and digital communication skills and research methodology practiced by seasoned professionals. issue management and public service campaigns. winning the Grand Florida Golden Image Award in 1996 and 2002 for best overall printed tools in the state. He is a former state president of the Florida Public Relations Association and a founder and past chair of FPRA’s senior-level Counselors Network. Founded in 1985 in Tallahassee. public relations. During the past 26 years. advertising and digital marketing firm specializing in the development and implementation of comprehensive. develop strategies and techniques to reach those goals. establish measurable goals and objectives. award-winning. analyze the client's current situation and the environment within which it exists. TEAM BIOS Rick Oppenheim. a Tallahasseebased. full-service. the firm serves both large and small clients on a continuous basis and for special projects. advertising and digital-marketing agency. Florida. RB Oppenheim Associates brings to its clients a broad range of capabilities combining traditional and emerging public relations.Section 3 . advertising. Rick holds the designations APR (Accredited in Public Relations) and CPRC (Certified Public Relations Counselor). including winning six times the Grand All Capital Image Award for best public relations program in the region. The firm is a 117-time winner of FPRA's regional and statewide Golden Image Awards.

the Greater Tallahassee Chamber of Commerce. copywriting and editing. Erin’s volunteer work includes service as Community Service Chair for the Florida Public Relations Association (FPRA) Capital Chapter and Development Chair for the Mickee Faust Club. the Tallahassee Technology (TalTech) Alliance. she also spearheaded marketing initiatives for the firm’s nonprofit division. respectively. Communities in Schools of Leon County. as an account executive at a leading Miami PR firm and as PR director at a Tallahassee advertising agency. Rick has served more than 200 local. including the Dick Pope All-Florida Grand Golden Image Award for the best PR program in the state in 2005. cultural and educational institutions. where she managed client accounts in the areas of health. Prior to joining the RBOA team. the insurance and real estate industries. financial institutions. M. In this role. associations. where she managed media relations. He also has been recognized with the highest professional awards from the Florida Public Relations Association and the American Advertising Federation – the John W. the International Rhino Foundation and more. Erin served as an account executive at ThinkInk Communications in Miami. a community theatre group in Tallahassee. has served in a leadership capacity on numerous community boards and has supported a long list of causes and civic organizations. government agencies. metropolitan planning and development. Erin also served as Public Relations Director for the Miami-Dade Young Democrats.Rick began his career more than 35 years ago as a journalist and later served as press aide to Florida’s secretary of state. the healthcare industry. marketing and advertising programs and communication tools. professional service firms and non-profit organizations. including corporations. transportation building. education and environment. WorldClass Schools of Leon County. speechwriting and collateral production management. special event coordination. including the Children's Home Society of Florida. Erin also teaches courses in Public Speaking and Business Communication at the undergraduate and community college levels. the Tallahassee Symphony Orchestra. issue management. the Capital Tiger Bay Club. Her responsibilities include social media integration and networking. government and politics. public involvement. Under Rick’s leadership. RB Oppenheim Associates has earned more than 200 awards and honors for outstanding public relations. state and national clients from a range of industry segments. 4 . serving clients in the areas of public health. as communications director at the Florida Division of Cultural Affairs. Dillin Award and the Silver Medal Award.A. Since founding RB Oppenheim Associates in 1985. the Seven Days of Opening Nights arts festival. the American Cancer Society. Account Supervisor Erin Schmidt is account supervisor and chief operating officer at RB Oppenheim Associates. While in Miami. COO. In addition to her public relations and marketing experience. the Florida Center for the Performing Arts & Education. Keiser University. He is a graduate of Leadership Tallahassee (1988-89 class). Erin Schmidt. social media outreach and collateral production for the organization. media relations. human services and education.

corporate marketing objectives and web-based organizational branding initiatives for RBOA’s clients.and entertainment-related projects. and advertising outreach for the office’s tax credit program and initiatives to market the state as an ideal location for film. including those in the areas of public health. advertising. strategic planning. General Motors and non-profit organizations like the United Way and the American Cancer Society serve as the foundation of his knowledge and expertise in maximizing complex digital campaigns. associations. digital marketing. Lawton Chiles Foundation. marketing. His consulting services included regional and statewide web-based marketing promotions. business development and integrated digital marketing. production coordination. where she develops and implements public relations. digital methodologies and search engine optimization strategies are leveraged to provide the highest level of success for our clients. community redevelopment. public relations. product marketing and corporate branding. Jocelyn Givens Account Manager Jocelyn Givens is an Account Manager at RB Oppenheim Associates. American Advertising Federation Tallahassee. Her responsibilities include media relations. RBOA Chief Digital Officer. Michael attended The University of Houston pursuant of a Bachelor degree in Business Development and has 21 years of experience in staff management. Prior to joining RB Oppenheim Associates. Jocelyn was Communications Coordinator at the Governor’s Office of Film & Entertainment where she handled public relations. Michael Winn Digital Marketing Manager. Digital Opps. Michael’s senior-level management consulting experience with commercial brands such as Acura. Lively Technical Center and the Florida Redevelopment Association. social media engagement/networking and client counseling. technology. a Tallahassee-based digital media consulting firm that worked with clients such as The Proctor Automotive Group. copywriting and editing. Prior to joining RB Oppenheim Associates. Florida Commerce Credit Union. marketing and new-media services for an array of clients. His responsibility is to ensure that all current technologies. special event planning and execution. Prior to her role at the Governor’s office. Honda. He is responsible for analyzing and maximizing all digital media campaigns. integrated database social media campaigns and search engine optimization strategies. Digital Opps Michael Winn is the Digital Marketing Manager at RB Oppenheim Associates and Chief Digital Officer for RBOA’s digital marketing division. 5 . Michael was Owner and Senior Web Strategist at Catalyst Consultant Group. Iowa.Erin holds a Master of Arts degree in Media and Communication Studies from Florida State University. She received her Bachelor of Arts degree in Communication Studies from Luther College in Decorah.

including a specific “member value” campaign (the centerpiece of which was a redesigned and enhanced website. Cliff has been a professional graphic designer for the past 14 years. development and redevelopment. The owner of Hook. style guides. print advertisements. we have been engaged in developing and implementing cutting-edge digital marketing strategies.redevelopment. business papers.cliffleonard. fliers and other sales-promotion materials. He also earned two degrees in 1995 from the Southeast Center of Photography. newsletter templates and layouts. RELEVANT EXPERIENCE Florida Redevelopment Association We have worked with this statewide association since 2006 to build awareness.com. He earned his Bachelor of Fine Arts (BFA) in Studio Art with a concentration in Graphic Design from Florida State University in 1997. You may view examples of his work on his web site at www. The FRA website was originally designed as a site to provide education to the residents of Florida as to the benefits of redevelopment of unused or under-developed space as well as to provide 6 . developing a range of materials for our clients. Cliff Leonard Creative Director/Graphic Designer Cliff Leonard will serve as creative director and graphic designer for the development of logos. Line & Sinker Designs. traveling and spending time with her friends and family. He is a highly skilled and creative designer and photographer and has served as principal graphic designer to RBOA for the past three years. Since September 2010.net). understanding and acceptance of the value and benefits of community redevelopment by the public as well as the value and benefits of membership in FRA by professionals engaged in community planning. Jocelyn earned her BS in Mass Media Studies from Florida State University in 2008 and is currently working (part-time) on her Masters in Integrated Marketing Communications at FSU. Jocelyn enjoys building her social media network. References may be provided upon request. including logos. watching collegiate and pro sports. redesigning and producing FRA’s member e-newsletter and providing consultative PR and marketing services as a “value-added” aspect of FRA membership. When she’s not working or hitting the books. branding/identity materials and other templates for collateral/printed materials. Cliff is one of RBOA’s primary subcontractors. a global public relations firm. which was ranked the Number 2 photography school in the country prior to becoming part of the University of Central Florida. brochures. see www. annual reports. Cliff is an independent contractor who works under the close direction of RBOA’s account services team.she served as an Assistant Account Executive with the Tallahassee office of Hill & Knowlton.

production of all printed and collateral materials. Twitter. a national media corporation and publisher which now handles all production. There was no blog functionality. FRA then contracted RBOA to build an FRA members-only network website as well as a mobile site dedicated to the 2011 FRA Annual Conference. LinkedIn. Foursquare and Edmodo. drawing more than 10. the FRA website was performing below expectations. corporations and government leaders to Orlando each year. increased overall number of site visitors and a stronger brand presence for the association. FRA has expanded its digital presence while providing members the resources needed to build successful redevelopment projects during this challenging economic climate. which is linked to FETC’s website (at www. no event calendar and no social media integration. this project required the migration of nearly a decade of archived data.000 K-12 educators. The content management system required a very specific set of code knowledge and lacked intuitive user interface. producing and placing all conference advertising. Our work product includes:          Creating and maintaining a “Virtual Newsroom” microsite and press page. RBOA has served FETC for 16 consecutive years. video and email marketing components. In addition to the website redesign. as well as for the company’s other education events. Through the use of these various digital websites. scheduled for January 23-26 at the Orange County Convention Center. with its corps of 50 “citizen reporters” who write daily blogs on conference sessions and activities) Conducting evaluative research Managing a sophisticated on-site Press Room (accommodating 75-100 reporters) Coordinating all social media and social networking. RBOA managed all marketing and communications for the conference. 7 . a daily electronic trade journal. including branding (we coordinated logo development and full-scale corporate rebranding). In 2007. alerts and releases Coordinating online and on-site press registration Providing press credentials Assisting media with coverage (including assisting eSchoolNews. publicity and social media engagement for the conference. most recently working on FETC 2011 last January and currently planning for FETC 2012. statewide news media and local/regional media) Producing and disseminating media advisories. RBOA designed a new. Through careful strategic planning and organization. Over several years of neglect and web administrative turnover. From 1995-2007. including the Innovative Learning Conference. the Campus Technology Forum and the School & College Building Expo. RBOA continues to manage all media relations.net website. the content was migrated and reorganized to be more accessible to website visitors. Collaborating with FRA executive leadership. and coordinating all publicity and media relations. The Florida Educational Technology Conference (FETC) FETC is one of the largest conferences in the nation devoted to educational technology. With the overall success of the new redevelopment. including management of posts and interactions on Facebook. branded website theme using a more user-friendly content management system while integrating various social media.resources to local community redevelopment agencies. As a result of these conditions.fetc. collateral and printing. click “Press” tab) Managing an extensive media database (including national education and technology trade press. The overall enhancements to the FRA website resulted in content that was easy to navigate.org. the FRA website became outdated in site architecture and content. FETC was acquired by 1105 Media.

000 budget). LLC RBOA was retained in June of this year to help launch a new. 8 .com/category/news-events/. special event coordination. special event management. Florida Developmental Disabilities Council RBOA has worked under several contracts for the Florida Developmental Disabilities Council since 2004. we developed and implemented a comprehensive campaign to promote awareness of Fetal Alcohol Spectrum Disorders. PSAs aired on TV and radio stations reaching Gadsden. We conceived the campaign title and theme. The company launched officially at a news conference held December 13 (the day before this proposal was due). They turned to us to develop a complete identity and branding package. appearances on news/interview programs and presentations to community groups. website development. we delivered a media plan offering a nine-fold return on the original request. providing an array of strategic communications services. coordinated press conferences and handled all media relations. including multiple public awareness and advocacy campaigns. In 2010. While the District asked for a three-to-one ratio of paid-to-free spots ($135. In addition. clinics. for our on-site Press Room in 2004 and for a printed wall calendar in 2006. community presentations and.Efforts for FETC have garnered Image and Golden Image Awards from the Florida Public Relations Association for the Virtual Newsroom link on their website in 2002. as well as editorials. video production.000 budget). physicians. online. website (www. grassroots advocacy. RBOA secured extensive news coverage in all area media. go to http://hienetworks. both scheduled for January 23-26 in Orlando. RBOA partnered with the Ochlockonee River Soil and Water Conservation District (with grant funds from the Florida Department of Environmental Protection) in North Florida to create a campaign to educate residents in a four-county area about protecting local waters by limiting personal pollution. we managed a new branding initiative. laboratories. We also developed key messages. Jefferson. website and an array of public relations and media support. PowerPoint presentations and collateral production. pharmacists. electronic medical records network that would link hospitals. logo design and development of a style guide and templates for an array of business papers and collateral materials. messaging. the sustainability of the campaign by securing a third party to take it over and assisting in transition (which was completed in August 2011). social media engagement. “Think About Personal Pollution.000 worth of airtime for the $105. For a glimpse of our work on this exciting initiative. for which we conducted “identity discovery” research. lettersto-the-editor. We are currently working on FETC 2012 and SCBE 2012. branding. ultimately. including a corporate name. Leon and Wakulla counties. business papers. In 2009. We worked with the District to develop a campaign identity and create a campaign logo.org). media relations and earned-media programs. innovative company that was developing a statewide (soon to be national) secure. The TAPP Campaign: Think About Personal Pollution During 2004-05. insurers and other providers. media relations.fasd-fl.000 worth of airtime for a $105. logo. including branding.” or TAPP. HIE Networks. with a one-to-three ratio ($315.

has been managing all social media engagement for TAPP. FL 32302-1757 Contact: Carol Westmoreland. Executive Director cwestmoreland@flcities.net http://framobile. Suite 300 Tallahassee.redevelopment.com 9 . public relations Website references: http://redevelopment. Bronough Street. but the program was continued (with RBOA again providing marketing. Program efforts resumed again in Spring 2007 under contract with the City of Tallahassee and have continued each year through the recently-concluded 2011 campaign (and we are eagerly awaiting word about our contract for 2012).com (850) 219-9600 Services: Digital Communications Website design/maintenance/development. Michael Eason. digital conference support services. RBOA has continued to secure media placements for PSAs and campaign billboards throughout the Capital area. secured extensive local media coverage and. D. the television PSAs garnered five regional and statewide Golden Image Awards. Learn more about the campaign at www. 1105 Media Education Group (FETC) P. an Addy Award and a Telly Award.tappwater.In 2005.org http://scbepress.O. social media. Executive Director.com 2.com. FL 32317 Contact: Mr. The DEP grant and contract with the ORSWCD concluded. since 2010. Florida Redevelopment Association 301 S. as well as successfully coordinated press conferences. e-newsletter. thanks to a new (and larger) DEP grant. Events meason@1105media. public relations Website references: http://fetcpress. digital press-conference support services. media and public relations services) in Spring 2006 under the auspices of the City of Tallahassee. REFERENCES 1.com (850) 701-3622 Services: Digital Communications Website design/maintenance/development. Box 13468 Tallahassee.net http://my.

Suite 203 Tallahassee. Branding.tappwater. FL 32301 Contact: Ms. Designer bigfish@cliffleonard. website design/development/ maintenance. Stormwater Management 408 N. Debra Dowds. business papers & collateral production.com 850-702-0091 Services: PR.org 4. Tallahassee. public relations Website references: http://hienetworks. SUBCONTRACTOR SERVICES Hook. FL 32308 Contact: Zach Finn.com (850) 891-6867 Website references: www. FL 32301 Contact: Mr. branding. branding/logo development. collateral production. Executive Director DebraD@fddc. FL 32303 Contact: Mr.com 5. Line & Sinker Designs 1513 Branch St. Cliff Leonard. messaging. Contract Manager John.com 6. Tallahassee. John Cox.3.Cox@talgov.com (850) 443-5040 10 . counseling and support services Website references: www. TAPP – Think About Personal Pollution City of Tallahassee. Adams St.fasd-fl.org (850) 488-4180 Services: PR. website design/development/maintenance. Branding. Digital Communications PR/advocacy campaigns. support services. Digital Communications Identity. Tallahassee. HIE Networks 3411 Capital Medical Blvd. Florida Developmental Disabilities Council 124 Marriott Drive. Chief Operating Officer zach@HIEnetworks. press conference. digital communications.

To this end. associated colors or word marks. nor is it descriptive geographically. and other appropriate internal and external materials. its branding becomes fuzzier as one ventures outside of the regional market. The name is not unique.Services: Creative director and graphic designer for the development of logos. Required Deliverables 1. Recommendations for color/styles/fonts 3.com Section 4 – Required Forms DESCRIPTION OF WORK Separation of the Innovation Park and Leon County Research and Development Authority Brands Overview Currently. colors. composition and activities are enigmatic to area residents and potential “customers. The former is a dependent special tax district established pursuant to Chapter 159. Proposed Tasks Identity Audit:  Review all existing communication materials and tools currently in use by the Authority and Innovation Park.cliffleonard. research and technology enterprises. fonts. Creation of logo and/or word mark for the Leon County Research and Development Authority 2. RB Oppenheim Associates is pleased to provide the following proposed activities. messaging. branding. there is enormous brand confusion between the Leon County Research and Development Authority and Innovation Park. values and principles.  Review results of a survey of the LCRDA Board and Community Partners conducted in early 2011 and presented to the Authority at its Strategic Planning Committee meeting on February 23. as well as existing statements of mission.” As part of this RFQ. etc. which has no logo. 11 . an update or creation of new visual branding for the Authority and Innovation Park. and is an organization with specific charges and responsibilities. The latter is a geographic product – a 208-acre campus designed to serve as a location for various scientific. There is far less recognition for the Authority. 2011. Florida Statutes. the Authority is seeking consultative and creative services to identify strategies and executions for the separation of the Innovation Park and Leon County Research and Development Authority brands and. branding/identity materials and other templates for collateral/printed materials Website references: www. as appropriate. Even its mission. While there is considerable local recognition for Innovation Park. Recommendations for updating the Innovation Park logo.

We will provide at least 3-5 different representations of possible logo executions and include 3 rounds of revisions in the proposed cost. contact and/or data form capabilities. dynamic Innovation Park maps. or if a tagline should be appended to the logo for additional clarification. compelling and functional graphic identity (logo) for the Leon County Research and Development Authority. provide design services to produce a compelling and functional logo for Innovation Park. contractors and others. including the use of typefaces and fonts.  Produce a “Style Guide” that will provide rules and guidelines for the development and production of all internal and external communication materials. compatible or consistent with the Innovation Park logo. search engine optimization (SEO). or if a new logo should be developed. logo and messaging and collect opinions. While each website will stand alone. RBOA will provide several link-through opportunities for website visitors on the homepage as well as other content when and where applicable. oversight and quality control throughout design/production process.   Conduct additional interviews with Board members. logos and branding materials. Graphics:  Review the application and utilization of the Innovation Park logo and make recommendations for its use as is or whether it should be revised/updated. It is critical that these websites are built on a platform that allows for sustainable expansion to reach the broadest audience through the use of emerging technologies. colors. Make recommendations regarding those materials with regard to the functionality and dysfunctionality in terms of providing a clear. 12 . logo and messaging and collect opinions. Authority staff and selected Community Partners to review communication materials. decorative borders. ideas and recommendations.  Create a separate. content management control panel. tenants. Conduct phone interviews with selected Innovation Park tenants and prospective tenants to discuss communication materials. web analytics and integrated social media components. ideas and recommendations. For administrative purposes each website with have its own administrative dashboard and content management system. appropriate. If the existing logo is to be revised/updated or a new logo created. including consideration of if/how it should be linked. blog functionality.  Provide art direction. This will be provided in a format that can be used and applied by Authority staff. coordinated and consistent identity for the Authority and Innovation Park. Website Design & Migration of Old Data Overview The objective of this website proposal is to provide a solid yet separate digital foundation for both Innovation Park and the Leon County Research and Development Authority while offering a flexible back-end tool for easy updating. calendar functionality. etc. RSS subscription. We will provide at least 3-5 different representations of possible logo executions and include 3 rounds of revisions in the proposed cost. This proposal encompasses the scope of work necessary to construct an effective site built to new media web standards including an adaptable site platform. Board members.

the current file size is 7. The following step will be taken to ensure that the migration process is comprehensive. elected officials. testing across all browsers will begin. a strong content strategy will be developed that meets the organizational goals of both websites while yielding the best search engine results for potential tenants. Functions The function of the websites is to facilitate a positive user experience while visiting the Innovation Park and Leon County Research and Development Authority websites. Listed below are samples of functions available: o Contact form request: This plugin allows visitors to submit their contact information so the Leon County Research and Development Authority staff can contact them directly. XML Google. RBOA will develop and execute the website site map based on identified objectives and messages identified in the branding stage and the content analysis.Content Migration Process According to information provided by Innovation Park. Leveraging SEO practices will help the Innovation Park and Leon County Research and Development Authority websites perform well in search engine results.25 GB of data which includes 58 webpages. community leaders and citizens looking for information and/or services provided. Website optimization for selected keywords and content tags. Yahoo and HTML site maps for major search engines. High-impact graphics and organized relevant content will provide the foundational approach to creating a user-friendly homepage and site navigation. Innovation Park and the Leon County Research and Development Authority staff will be able to manage various interactive widgets and/or plugins. keyword research and relevant content development. Through the administrative dashboard. After developing the functions of the sites. Tactics that will be implemented to increase website SEO include: o o o o o Website indexing to major search engines. o Inventory of current data o Analysis of required data to meet public record compliance o Strategic organization of content for new websites New Content Strategy Working in collaboration with Innovation Park and the Leon County Research and Development Authority staff. Keyword/key phrase suggestions and meta tag generation. Comprehensive website analysis and systematic submissions to major search engines. Using combined key messages with Google keyword analysis. Search Engine Optimization (SEO) SEO strategy includes site content or structure. 13 . 409 pdfs and 231 images. Bing.

o Social sharing links: This plugin is used to help visitors share. pages. appearance. User-entered emails are automatically stored in the Leon County Research and Development site administrator Constant Contact account. o Calendar display: This plugin allows the Leon County Research and Development staff and/or authorized users to create events through a shared Google calendar that will display both a calendar and text view. edit and remove all content and user account settings. Accounts will be created as necessary and all logins will be entered in a control panel. deleted or privately archived. settings and users. This CMS is browser-based software that allows authorized users to create. Comments can be approved for display along with responses that can be answered individually. The CMS dashboard provides access to posts. o Login page: This page is where administrators will access the system. o User management: This tool will enable administrators to add. o Mobile display: This plugin automatically transforms the Innovation Park and Leon County Research and Development websites to mobile platforms so visitors can easily view from their mobile device. o Image library: This is an image and document folder used for storing PDFs of event fliers. images used for newsletters. editing and publishing. This format allows for RSS feeds and blog subscriptions.o RSS: This plugin will be used to create a daily digest of content posted to social media sites such as Facebook. Located at the bottom of the calendar page is a comment section which allows users to submit general questions regarding upcoming events. Content Management System (CMS) A robust website CMS (Wordpress) provides administrative access to website content for posting. o E-news sign-up form: This plugin makes it easy for visitors to sign up for Constant Contact enews updates. This CMS will provide the Leon County Research and Development Authority staff the ability to manage and broadcast content for both websites from a central publishing point in order to widen its digital reach. media library. StumbleUpon and Google+. posts and pages. o Social media integration: This plugin includes the Innovation Park and Leon County Research and Development social media links and images so visitors can directly visit those sites. Twitter. bookmark and email posts and pages using platforms such as Facebook. Twitter and Foursquare. There are four levels of security profiles that offer permission-based access to various roles of administration. o Posts: Dynamic pages that can be broken down into categories and tags for easy and accessible information. update and modify content with minimal programming language. plugins. 14 . Below the calendar display is a text version list of all event details which is optimal for mobile viewing.

com domain will be listed through Network Solutions. and/or delete information in the website database. create. 3. A new domain will be secured and managed through the same Network Solutions account.o Pages: Static pages that present content that can be viewed based on public. B. Foursquare. o Upload access – Leon County Research and Development Authority staff will have full administrative permission for media and content uploads throught the password protected dashboard. B. Leon County Research and Development Authority currently has no registered domain. B. Domain Management o Administrative A. The technical contact for the Innovation-park. o Plugins: Extends the platform to adapt to emerging technologies like Twitter. The registrar contact for the Innovation-park. o Dashboard statistics: Measurement tool that displays content based on daily.com domain is managed through Network Solutions and will remain under that format. Facebook. Leon County Research and Development Authority domain will be listed through Network Solutions. 15 . o Database access – Leon County Research and Development Authority staff will have full administrative permission to access the cPanel in order to edit. weekly or monthly views for the following content: o Page views o Referrers o Top searches o Top content Website Technical Requirements 1. Content Control o Sole control – Leon County Research and Development Authority staff will have sole control of content on each website and will have authority to grant permission-based access to approved vendors should need arise. private or password-protected content. SlideShare and YouTube. Site Backup o Remote location – the Leon County Research and Development Authority website databases will be hosted off-site and monitored 24/7 for security. 2. The registrar contact for the Leon County Research and Development Authority domain will be listed through Network Solutions. disk space usage and bandwidth usage. o Technical A. Current management of the Innovation-park.com domain will be listed through Network Solutions. o Registration A.

RBOA will ensure the following standards are met: o Availability . Backup Data Download Process – the Leon County Research and Development Authority website databases have several options in regards to website back-up frequency:  Once Hourly  Twice Daily  Once Daily  Once Weekly  On-demand Each of these options can be modified via the administrative dashboard and can be scheduled and transmitted electronically via designated email address or saved to local or remote server. Training sessions will cover all features and plugins used in the development of the site. 95% of the time during any seven-day period. 16 . Server Logs – the Leon County Research and Development Authority website databases will have access via individual cPanel access to: o Monthly server logs via Raw Log Manager o On-demand server log via Raw Log Manager 5. and RBOA shall notify Authority of any known security breaches or holes.RBOA shall prevent unauthorized access to the server.  Database errors – A 404 page (approved) error message will be created in the event that the content has been moved or website visitors have requested a page that doesn’t exist. restricted areas of the website and any databases or other sensitive material generated from or used in conjunction with the websites.o o Service interruption process – RBOA will provide the procedure for service interruptions:  Maintenance Mode – A maintenance mode (approved) notification will be placed on the homepage during routine updates or while (requested) homepage modifications are being completed. 4. o Security . and 95% of the time during any 30-day period. create and remove any and all content necessary by the end of the two-part training session.  Server Unavailable – In the event that servers experience any down time. Staff will be able to edit. Standards – In compliance with Leon County Research and Development Authority web standards. Staff Training for Website Management RBOA will provide two on-site training sessions (90 minutes each) for Leon County Research and Development Authority staff who will have administrative access to the CMS and cPanel for each website.Websites shall be publicly available to users a minimum of 95% of the time during any 24-hour period. o Disk space and bandwidth – RBOA will ensure adequate server capacity to accommodate archived audio and/or video files as required by public record compliance. an approved “Cannot Reach Server” error message will appear.

Training of Authority Staff to Update and Manage the Website(s): $1.g.  Development of one op-ed about the mission and vision of the Authority 2. business cards. etc. Additional email support and phone support will be made available to Leon County Research and Development Authority staff upon request. provide design services to produce appropriate MS Office-compatible templates and applications for collateral communication materials. including:      Business papers (e. Messaging services: Development of a concise and relevant Messaging Guide for the Authority and Innovation Park. Separation of the Innovation Park and Leon County Research and Development Authority Brands: $3. envelopes.000 Other offerings and incentives (included in bid.. including:  An overarching positioning statement or tagline that more clearly and compellingly identifies the Park’s purpose and geographic location. Preparation of Template Documents for Innovation Park and the Authority: $2. Public relations and media relations support for the rebranding.500 2.000 1. Electronic newsletter Auto-signature for emails Cover design for folder or annual report Other template documents as may be negotiated FEE SCHEDULE The VENDOR (RB Oppenheim Associates) hereby proposes to furnish BRANDING AND WEBSITE DESIGN SERVICES for the following fees: Total Cost: $14.000 4.RBOA also will provide Leon County Research and Development Authority staff unlimited access to our exclusive CMS video training center which contains 35 short. instructional videos pertaining to the CMS.500 3. Website Design & Migration of Old Data: $7.). 17 . Preparation of Template Documents for Innovation Park and the Authority Utilizing the anticipated revised/updated Innovation Park logo and the new LCRDA logo. mailing labels. with no additional costs): 1. including:  Development and dissemination of news releases about the branding and website initiatives  Development of articles for the Authority’s e-newsletter. letterhead.

State or local department or agency. sex. or voluntarily excluded from covered transactions by any Federal. national region. Please see the following pages for other required forms. proposed for debarment. state. and political affiliation or belief. age. handicap. suspended. and local laws and regulations prohibiting discrimination based on race. more-detailed information about the Authority and Innovation Park and their purposes. SUSPENSION AND OTHER RESPONSIBILITY MATTERS RB Oppenheim Associates certifies to the best of our knowledge and belief. each in approximately 50 words. community outreach. declared ineligible. the key messages should be used in all internal and external communications. CERTIFICATION REGARDING DEBARMENT. easily understood statements) for each entity for use in providing additional. color. marital status.  A brief summary statement or “elevator speech” that clearly defines the Authority’s and Innovation Park’s missions and purposes. A list of “key messages” (a series of six-to-eight simple. religion. EQUAL OPPORTUNITY/AFFIRMATIVE ACTION REQUIREMENT RB Oppenheim Associates agrees to a commitment to the principles and practices of equal opportunity in employment and to comply with the letter and spirit of federal. To maintain consistency in all communications. media relations and public relations efforts. 18 . marketing materials. that we and our principals are not presently debarred.