2011 Fact Sheet
Jacobs. N. Oscar Mayer. Maxwell House.S.8% 3. consumers reach for their favorite Kraft Foods brands. we’ve donated nearly a billion dollars in cash and food.9 Capital World Investors 56. Inc. Dow Jones Sustainability Index and Ethibel Sustainability Index. Trident and Tang—generate revenue of more than $1 billion annually. Philadelphia.4% 1.) 88.4 billion • Millions of times a day. Kraft Foods is a member of the Dow Jones Industrial Average. 87. LU.6% 5.
• We are the world’s second largest food company with annual revenues of $54.4% 1.6% 1. Nabisco.0 BlackRock Institutional Trust Company.2 % of KFT** 5. in approximately 170 countries. marketing. • A leader in innovation.7 Pershing Square Capital Management. Standard & Poor’s 500. LLP 27. health & wellness and sustainability.
Top Institutional Holders*
(Shares in Millions) Name Shares* Capital Research Global Investors 98. 1 share position in their respective categories.6 Berkshire Hathaway Inc.0 Franklin Mutual Advisers.Kraft Foods is a global snacks powerhouse with an unrivaled portfolio of brands people love. Over the past 25 years.3 Wellington Management Company. • Twelve of the company’s iconic brands—including Cadbury. Oreo. Kraft. LP 21. LLC 24.9 JP Morgan Asset Management 25. 68.0 Vanguard Group.9% 3. Milka.A. and 40 have been loved for more than a century.2%
*As of December 31.2% 1. 60. • We make a delicious difference by ﬁghting hunger and encouraging healthy lifestyles.0% 4. And more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor.6 State Street Global Advisors (U. 2012
. • More than 80 percent of our revenues come from products that hold the No. 2011 per 13F ﬁlings **Based on shares outstanding as of January 31.4% 3.
28% 22 18
14% 10% 8%
facebook.0 9.7 5.Kraft Foods at a Glance/2011 Consumer Sector Data
Net Revenues in Billions
Percentage of Net Revenues
.3 4.7 7.5 12.2 54.kraftfoodscompany.
Net Revenue from Planters is included in North American grocery.4 billion 2009 through 2011.39 $49.Our Strategies for Growth
On August 4.03 $1.
$54. respectively.5 billion for 2009 through 2011.4 $2. Kraft Foods announced its intent to create two independent public companies by the end of 2012: • A high-growth global snacks business with estimated net revenue1 of approximately $35 billion.7 and $1.
North America 19%
Developing Markets 44%
North American Grocery
Canada & NA Foodservice 20% U. Convenient Meals 18%
• • • •
Industry-leading growth Leverage cost structure to drive margin gains Invest capital to support future growth Top-tier Earnings Per Share growth plus a modest dividend
• Growth in line with categories • Strong margins with upside opportunity • Highly competitive dividend payout
Net Revenue ﬁgures are estimates based on 2011 reported net revenues adjusted for accounting calendar changes. Capital expenditures were $1. $0.8
Net Revenues (US$ in Billions)
Diluted Earnings Per Share
Adjusted Free Cash Flow (US$ in Billions)
$4. * * The calculation of Adjusted Free Cash Flow may not foot due to rounding
facebook. Beverages 16% U. Net cash provided by operating activities was $5.2 billion in 2010.2
Dividends Per Share
The Company deﬁnes Adjusted Free Cash Flow as net cash provided by operating activities less capital expenditures plus voluntary pension contributions and in 2010.S. $3. the 53rd week of shipments and divestitures. 2011.16
$1.1.3 $3. respectively. respectively. Cheese 21%
U.2 $3.2 $2. including the Starbucks CPG business. Taxes paid on the divestiture of the Frozen Pizza business were $1.kraftfoodscompany. plus taxes paid on the divestiture of the Frozen Pizza business.S. Voluntary pension contributions were $0. $1.com/kraftfoodscorporate
www.0 and $0.7 and $4.5.99 $38. and • A high-margin North American grocery business with estimated net revenue1 of approximately $18 billion.com
. Grocery 25%
U.S.8 billion for 2009 through 2011. All ﬁgures are unaudited.
095 26.14 2.765 1.754 24.14 2.263 1.946 1.244 1.com/kraftfoodscorporate
www.024 18.04 2011 $54.O.931 40.139 25 4.36 19 19 1.00 1.064 35.67-27.772 1.00 2. net of income taxes Net earnings Noncontrolling interest Net earnings attributable to Kraft Foods Basic EPS attributable to Kraft Foods: Continuing operations Discontinued operations Net earnings attributable to Kraft Foods Diluted EPS attributable to Kraft Foods: Continuing operations Discontinued operations Net earnings attributable to Kraft Foods Dividends declared per share Dividends declared as a % of Basic EPS Dividends declared as a % of Diluted EPS Weighted-average shares .644 4.792 5.
Corporate Ofﬁces Kraft Foods Inc.972 17.748 127.547 20 3.819 5. net Earnings from continuing operations before income taxes Provision for income taxes Earnings/(loss) from discontinued operations.16 58.99 1.16 56.657 12.876 25.990 29.693 3.237 3.021
* Please see Non-GAAP Financial Measures section in Item 7 of our 2011 Annual Report on 10-K.Diluted Net cash provided by operating activities Capital expenditures Adjusted free cash ﬂow* Depreciation Property.715 1.207 31.com 1-866-655-7238
facebook.147 1.714 18.748 1.478 1.289 26.Three Year Review (in millions of dollars.50 32.454 35.3% 48.084 1.21 37.136 218 3.44 0.771 3.706 93.328 19.225 3.5% 1.93-30.92 37.310 95.642 1.95 2.813 5.51 13 13 1.39 1.51 29.000 1.520 1.16 48.350 6. net Total assets Long-term debt Total debt Total long-term liabilities Total Kraft Foods Shareholders’ Equity Total equity Book value per common share outstanding Market price per Common Stock share .4% 1.527 2010 $49.Financial Highlights Consolidated Results
Selected Financial Data .3% 1.Basic Weighted-average shares . MN 55164-0874 firstname.lastname@example.org 5.885 4.775 66.Basic Price/earnings ratio at year end .kraftfoodscompany.251 25.724 43. Paul.1% 1.0% 58. Box 64874 St.330 4.com 1-800-323-0768
Transfer Agent Investment Plan for Kraft Foods c/o Wells Fargo Shareowner Services P.com/investor Media email@example.com 97.183 13.81 27.154 905 10.772 4.000 1.40 1.com
.99 1.89 0.44 0.720 3.18 13 13 1. Three Lakes Drive Northﬁeld. plant and equipment.9% 57.365 35.03 1. except per share and employee data)
Summary of Operations: Net revenues Cost of sales Operating income Operating margin Interest and other expense.837 23.84-20.229 13.942 20.859 28. IL 60093 Investor Relations firstname.lastname@example.org 35.661 3.260 13.09 31.2% 1.114 2009 $38.96 2.90 0.Diluted Shares outstanding at year end Number of employees 1.768 126.high/low Closing price of Common Stock at year end Price/earnings ratio at year end .834 35.kraftfoodscompany.666 11. net Inventories.024 3.000 2.486 5.5% 2.com 1-847-646-5494 www.028 7 3.com 1-847-646-4538 Consumers consumers@kraftfoods.
maker of Kool-Aid powdered soft drinks.S.
Kraft-Phenix Cheese Company introduces Velveeta process cheese food in the U. Swiss chocolate maker. including Baker’s.
Philip Morris Cos.
Kraft Foods divests its Pizza business for $3.
Postum Company. introduces the Toblerone chocolate bar. Co.2 billion and integrates it into Kraft Foods. is acquired for $1. for $19.
General Foods introduces Stove Top stuffing mix into test markets.
2010 1963 1934
The Oscar Mayer wiener jingle is introduced in TV advertising..
Kraft Foods acquires Cadbury plc for $18.
Joel Cheek blends a special coffee for the Maxwell House Hotel in Nashville. It is available nationally in 1973. in 1880).
1903 1933 1929 1972
Oscar Mayer begins branding its wieners with a yellow paper band bearing the company name. Kraft receives the first of many patents for his method of producing process cheese.7 billion. England.
Named for the Gold Coast of Africa. becomes a part of Philip Morris Cos. Philip Morris Cos. Kraft General Foods (KGF) International acquires Jacobs Suchard AG for $4. Kraft Foods divests its Post cereal business for $2.L. They are packaged in a modified coffee bag that could be re-rolled and sealed after it’s first opened. all-natural single-serve fruit drinks. I wish I were an Oscar Mayer wiener.
. Post starts his ready-to-eat cereal company in Battle Creek. Côte d’Or is born.5 billion.
Kraft Foods partners with Rainforest Alliance on sustainable coffee initiative. changes its name to General Foods Corporation after acquiring several brands. Inc.2 billion. It becomes known as Maxwell House coffee. giving Kraft ownership of many powerhouse brands. (1990) and Germany (1998).
Kraft Foods acquires the global biscuit business of Groupe Danone for $7. Michigan.
Gevalia coffee is introduced in Sweden. establishes Jacobs Kaffee. maker of Philadelphia Brand cream cheese (introduced in the U.
Freia Marabou. In 1926 Kraft Cheese Company acquires an interest in the company.3 billion. Kraft begins a wholesale cheese business in Chicago. Joseph Terry soon joins and the business grows to become Terry’s of York.
The Wienermobile makes its first appearance for Oscar Mayer & Co. changes its name to Kraft Cheese Company. “Oh. stock begin trading on the New York Stock Exchange. Milka and Côte d’Or chocolates and Jacobs coffee.
Cheez Whiz is introduced in test markets and is available nationally the next year. It will ultimately become one of Europe’s leading coffee companies.”
Chips Ahoy! chocolate chip cookies make their first appearance. Milka.
Kraft Cheese Company acquires the Phenix Cheese Corporation. and becomes fully independent.
Jell-O instant pudding is introduced by General Foods.W..in 9 minutes”.S. Maxwell House. maker of Post cereals. Peanut trademark figure after it was submitted by a schoolboy in a companysponsored contest.
Kraft Deluxe process cheese slices are the first commercially packaged sliced cheese. goes public and has its first shares traded. purchases General Foods for $5. Mayer & Bros. established in Switzerland in 1825 by Philippe Suchard. Miracle Whip salad dressing is introduced at the Chicago’s Century of Progress World’s Fair.
Kraft Foods announces its intent to create two independent public companies by the end of 2012. Tang powdered beverage and Oscar Mayer wieners are used on board Apollo 11.Historical Timeline
Dong Suh Foods joint venture is formed in Korea with General Foods.
Vegemite yeast spread is introduced in Australia by Fred Walker & Co. other countries soon follow.. By 1914 the company opens its first plant and begins manufacturing its own cheese. Minute tapioca and Jell-O.
Bayldon and Berry begin selling candied fruit peel to the citizens of York. an industry first. General Foods introduces Crystal Light powdered drink mix.
Kraft Foods is spun off from parent company Altria Group Inc. created in Japan. of Melbourne.
Cool Whip non-dairy topping is introduced in the U.
National Biscuit Company introduces Oreo cookies. Kraft & Bros.
Planters introduces the Mr..
C. Shares of Kraft Foods Inc.
Tassimo hot beverage system launches in France.
General Foods introduces Tang breakfast beverage crystals. from the Wild Company in Germany.9 billion.
KGF acquires the rights to Capri Sun.6 billion.
1901 1950 1970 1990
The Kenyan Coffee Company in London begins producing fresh ground coffee that will become known as Kenco.
Kraft acquires Back to Nature brand cereal and granola business. The Lunchables line of convenient light meals is introduced in the U. This includes Toblerone. Germany. – later in Canada and the U.
Ajinomoto General Foods (AGF).
Kraft Macaroni & Cheese dinner enters national markets with the phrase “A meal for 4. He concentrates it into a powder..
Ritz crackers are introduced by the National Biscuit Company.
1937 1916 1981
General Foods acquires Oscar Mayer & Co. National Biscuit Company sees the need for a unifying symbol to attract consumers’ attention and introduces the nowfamiliar red graphic Nabisco triangle in the upper left-hand corner of all its packaging. and changes its name to Kraft-Phenix Cheese Corporation. Tennessee. joint venture with Ajinomoto.
Johann Jacobs in Bremen. which purchases Kraft for $12. acquires Nabisco Holdings Corp.
2008 1989 1953
General Foods and Kraft merge to become Kraft General Foods. and Canada simultaneously.6 billion. with the introduction of Postum cereal beverage.S. established in 1883. packages it in envelopes and changes the name to Kool-Aid. is among the first meat packers to obtain the Federal Meat Inspection stamp of approval.K.
The National Biscuit Company is created through a merger of dozens of local and regional bakeries across the U. among other brands.
1908 1923 1952 1927
Edwin Perkins modifies a soft drink syrup called Fruit Smack.
Neil Armstrong becomes the first man to walk on the moon.
The Suchard company. He introduces Grape-Nuts cereal two years later.
General Foods acquires Perkins Products Company..
Kraft. the origin of the exotic beans used in its sumptuous chocolates. Inc.S. Illinois. the leading confectionery company in Scandinavia. introduces its first milk chocolate brand.
as they may be amended from time to time. our intent to create two independent public companies. our strategies for growth.This fact sheet contains a number of forward-looking statements. continued weakness in economic conditions and tax law changes. increased competition. These forward-looking statements are subject to a number of risks and uncertainties. but are not limited to. and expectations for the North American grocery company and for the global snacks company. timing of the spin-off. our failure to successfully separate the company. many of which are beyond our control. set forth in our ﬁlings with the SEC. Kraft Foods disclaims and does not undertake any obligation to update or revise any forward-looking statement in this fact sheet.
. Words. except as required by applicable law or regulation. Such factors include. including but not limited to. and variations of words such as “intent” and similar expressions are intended to identify our forward-looking statements. including our most recently ﬁled Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. which could cause our actual results to differ materially from those indicated in our forward-looking statements. Please also see our risk factors.