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Pavit Worldwide Private Limited Company INDUSTRY PROFILE

INTRODUCTION TO THE INDUSTRY: The Textile Industry in India is one of the largest and most important industrial segments of the Indian economy accounting for over one fifth of the country's industrial production. It provides employment to around 15 million people who have helped produce one of the largest varieties of yarn, fabrics, textiles, clothing and garments, home furnishings and other textile products in the world. India is a traditional textile -producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the worlds top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing Facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., power loom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry contributes about 14% to the country's industrial output

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and about 17% to export earnings. After agriculture this industry provides employment to maximum number of people in India employing 35 million people. Besides, another 50 million people are engaged in allied activities. India is the largest producer of Jute, the 2nd largest producer of Silk, the 3rd largest producer of Cotton and Cellulosic Fiber / Yarn and 5th largest producer of Synthetic Fibers / Yarn. Textile Industry contributes around 4% of GDP, 9% of excise collections, 18% of employment in industrial sector, and has 16 % share in the countrys export. The Industry contributes around 25% share in the world trade of cotton yarn. India is the largest exporter of yarn in the international market and has a share of 25% in world cotton yarn export market. India contributes for 12% of the worlds production of textile fibers and yarn. Indian textile industry is second largest after capacity. India has around 6% of global rotor capacity. The country has the highest loom capacity, including handlooms, and has a share of 61% in world loomage. The Apparel Industry is one of largest foreign revenue contributor and holds 12% of the countrys total export.

Textile Sectors in India: The Man-Made Fiber / Yarn and Power loom Sector
This part of industry Includes fiber and filament yarn manufacturing units. The Power looms sector is decentralized and plays a vital role in Indian Textiles Industry. It produces large variety of cloths to fulfill different needs of the market. It is the largest manufacturer of fabric and produces a wide variety of cloth. The sector contributes around 62% of the total cloth production in the country and provides employment opportunities to 4.86 million people.

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The Cotton Sector:
Cotton is one of the major sources of employment and contributes in export in promising manner. This sector provides huge employment opportunities to around 50 million people related activities like Cultivation, Trade, and Processing. Indias Cotton sector is second largest producer of cotton products in the world.

The Handloom Sector:

The handloom sector plays a very important role in the countrys economy. It is

the second largest sector in terms of employment, next only to agriculture. This sector accounts for about 13% of the total cloth produced in the country (excluding wool, silk and Khadi).

The Woolen Sector:

The Woolen Textile sector is an Organized and Decentralized Sector. The

major part of the industry is rural based. India is the 7th largest producer of wool, and has 1.8% share in total world production. The share of apparel grade is 5%, carpet grade is 85%, and coarse grade is 10% of the total production of raw wool. The Industry is highly dependent on import of raw wool material, due to inadequate production.

The Jute Sector:

Jute Sector plays very important role in Indian Textile Industry. Jute is called

Golden fiber and after cotton it is the cheapest fiber available. Indian Jute Industry is the largest producer of raw jute and jute products in the world. India is the second largest exporter of jute goods in world.

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The Sericulture and Silk Sector:
The Silk industry has a unique position in India, and plays important role in Textile Industry and Export. India is the 2nd largest producer of silk in world and Contributes 18% of the total world raw silk production. In India Silk is available with varieties such as, Mulberry, Eri, Tasar,and Muga. Sericulture plays vital role in Cottage industry in the country. It is the most labor-intensive sector that combines both Agriculture and Industry.

The Handicraft Sector:

The Indian handicrafts industry is highly labor intensive, cottage based and

decentralized Industry. It plays a significant & important role in the countries economy. It provides employment to a vast segment of craft persons in rural & semi urban areas and generates substantial foreign exchange for the country, while preserving its cultural heritage.

Textiles Organizations:
The following are some governmental, semi-governmental, private bodies

and associations, which are working for the smooth running of the commerce of textile in India.

The Ministry of Textiles:

A Secretary who is assisted in the discharge of his duties by four Joint

Secretaries and the Development Commissioners for Handlooms and Handicrafts, Textile Commissioner and Jute Commissioner head this.

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The following are the principal functional areas of the Ministry:

Textile Policy & Coordination Man-made Fiber/ Filament Yarn Industry Cotton Textile Industry Jute Industry Silk and Silk Textile Industry Wool & Woolen Industry Decentralized Power loom Sector Export Promotion

Co-ordination Council of Textiles Research Association Cotton Advisory Board Jute Advisory Board Development Council for Textiles Industry

Export Promotion Councils:

Apparel Export Promotion Council, New Delhi Carpet Export Promotion Council, New Delhi Cotton Textiles Export Promotion Council, Mumbai Export Promotion Council for Handicrafts, New Delhi Handloom Export Promotion Council, Chennai Indian Silk Export Promotion Council, Mumbai Power loom Development & Export Promotion Council, Mumbai Synthetic & Rayon Textiles Export Promotion Council, Mumbai Wool & Woolen Export Promotion Council, New Delhi

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Autonomous Bodies:
Central Wool Development Board, Jodhpur National Institute of Fashion Technology, New Delhi National Centre for Jute Diversification

Statutory Bodies:
Central Silk Board, Bangalore Jute Manufactures Development Council, Kolkata

Reform measures and Policy initiatives:

The Textile Industry came out of Quota Regime of Import Restrictions under The Multi-Fiber Arrangement (MFA). This development came on 1st January 2005under the World Trade Organization (WTO) Agreement on Textiles & Clothing. In an effort to increase India's share in the world textile market, the Government has introduced a number of progressive steps.

100 per cent FDI allowed through the automatic route. De-reservation of readymade garments, hosiery and knitwear from the SSI Technology Mission on Cotton has been launched to make available quality Technology Up gradation Fund Scheme (TUFS) has been launched to Scheme for Integrated Textile Park (SITP) has been started to provide


raw material at competitive prices. facilitate the modernization and up gradation of the textiles industry. World-class infrastructure facilities for setting up their textile units through the Public Private Partnership model.

The Indian Textile Plaza is being built, in the city of Ahmadabad to

encourage exports to overseas markets.

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50 textile parks are being established to enhance manufacturing capacity A cluster approach for the development of the handloom sector has been Measures have been initiated for protection of handloom items like Banaras

and increase the industry's cost competitiveness. adopted from the year 2005-06 onwards. brocades, Jamdani of Bengal etc., under the Geographical Indications of Goods (Registration and Protection) Act, 1999. So far sanction to register 20 items have been issued under the Act.

For the handicraft sector, some of the new initiatives include the facility

center for exporters and entrepreneurs in the Public Private Partnership (PPP) mode on build, own and operate model with the government meeting 40% of the total cost of setting up the center with maximum investment of Rs. 24 lakhs.

In the Wool Sector, a project in public private partnership mode was

approved for setting up processing and finishing facilities for shawl manufacturers at Ludhiana in Punjab.

In the Jute Sector, the Jute Technology Mission was started during the year

2006-07 with Mini Missions being implemented by the Ministry. The focus of the mission is on improvement of the yield and quality of Jute Fiber, establishing market infrastructure, storage go downs, developing prototypes of machinery with private sector involvement, development of human resources for the jute industry etc.

Indian Textile Policy 2000:

For the growth and development of the Indian Textile Industry and to make it more vibrant, the Government of India passed the National Textile Policy in 2000, which had the following objectives:

To produce and provide good quality cloth in affordable price to fulfill To increase the share of India in Global Textile Market; To increase the contribution for employment and economic growth of

different needs of customers;


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National Jute Policy-2005:

The objectives of the policy are to

Enable millions of jute farmers to produce better quality jute fiber for value

added diversified jute products and enable them to enhance per hectare yield of raw jute substantially.

Facilitate the Jute Sector to attain and sustain a pre-eminent global standing Enable the jute industry to build world class state-of-the-art manufacturing

in the manufacture and export of jute products. capabilities in conformity with environmental standards, and, for this purpose, to encourage Foreign Direct Investment, as well as research and development in the sector.

Sustain and strengthen the traditional knowledge, skills, and capabilities of

our weavers and craftspeople engaged in the manufacture of traditional as well as innovative jute products.

Expand productive employment by enabling the growth of the industry; Make Information Technology (IT), an integral part of the entire value chain

of jute and the production of jute goods, and thereby facilitate the industry to achieve international standards in terms of quality, design, and marketing.

Increase the quantity of exports of jute and jute products by achieving a

CAGR of 15% per annum.

Textile Exports and Imports:

The Indian Textile Industry is one of the largest industries that provide high exports and foreign revenue. Textiles exports, which were growing at a moderate pace till 2004-05, registered a sharp growth of 21.77 per cent in 2005-06 to touch

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US$ 17 billion from US4 14 billion in 2004-05, due to the scrapping of quotas. The growth has continued with total exports increasing to US$ 19.62 billion in 2006-07. Currently India has a 3.5-4 per cent share in world export of textiles and 3 per cent in clothing exports. While Europe continues to be India's major export market with 22per cent share in textiles and 43 per cent in apparel, the US is the single largest buyer of Indian textiles and apparel with 10 per cent and 32.6 per cent share respectively. Other significant countries in the export list include the UAE, Saudi Arabia, Canada, Bangladesh, China, Turkey and Japan. Readymade garments (RMG) are the largest export segment, accounting for 45 per cent of total textile exports and 8.2 per cent of India's total exports. This segment has benefitted significantly with the termination of the Multi-Fiber Arrangement (MFA) in January 2005. Readymade garments exports from India are expected to touch US$ 14.5 billion by 2010-11 with a cumulative annual growth of 18 to 20 per cent, according to Apparel Export Promotion Council. Another segment in which India has excelled in the export market is carpets. Exports of carpets have increased from US$ 654.32 million in 2004-05 to US$ 930.69 million in 2006-07, showing a growth rate of 42.23 per cent. During AprilOctober 2007, carpet exports totaled US$ 404.74 million. This makes India the world leader in carpet exports with 36 per cent of the global market share.

Major Textile Players:

Following are some major players in the field of Indian Textile Industry.

Arvind Mills: Arvind Mills is one of the major and fully vertically integrated

composite mills player in India. It has large production in denim, shirting and knitted garments. It is now adding value by manufacturing denim apparel. Its sales are around US$ 300 million.

Raymond: Raymonds has the large, diversified integrated business model,

which is spread across the value chain from yarn to retail. It is specialized in diversified woolen textiles. It already supplies to some US retailers.

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Reliance Textiles: Reliance Textiles is one of the major Textile Companies

that is in the business of fully integrated manmade fiber. It has capacity of more than 6 million tons per year. It has joint venture partners like, DuPont, Stone & Webster, Sinco (Italy) etc.

Vardhaman Spinning: Vardhman deals in spinning, weaving and processing

segment of the industry. It is an approved supplier to global retailers like GAP, Target and Tommy Hilfiger. Its sales are little over US$ 120 million.

Collaborations and Acquisitions:

There has been increased collaboration between Indian and foreign textile companies in the past few years. Such collaborations include Armani, Arvind Brands, Barbara, Benetton, De Witte Lietaer, Esprit, Gokaldas, Jockey, Levi Strauss, Marzotto, Rajasthan Spinning & Weaving Mills, Raymond, Vardhman Group, Vincenzo Zucchi and Welspun. In order to gain global acceptance several Indian companies are investing overseas and also acquiring International brands. For example, in the Home Textile market, Welspun industry has purchase "Christys", a UK Towel Brand; GHCL has acquired "Dan River" and "Rosebys", Creative Garments has purchased "Portico" brand to facilitate entry into the US and EU markets; Alok Industries has purchased "Hamsard", a UK based retail chain.

Local Brands:
The introduction of domestic brands by the leading textile and apparel firms is another interesting feature of the Indian textile market. Prior to 2000, there were around 5-6 brands in India, prominent amongst them being Zodiac, Monte -Carlo, Raymond, Bombay Dyeing. Some of the brands built in recent years are "Pantaloon", "Killer" Jeans, "Easios", "Tibre", "Colour Plus", ''Trigger" etc. Many of these brands have now reached a stage where they can look towards gaining a regional, if not a global presence.

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Growth prospects:
Tremendous boom in retailing is expected to cause a significant change in the consumption patterns of private incomes. The growth will result in qualitative shifts in domestic buying patterns and life styles of consumers in India. Changing life style has also led to a rapid increase in the ready to-wear market. Several foreign players have been retailing branded apparels in India for a number of years. Indian textile industry has attracted increasing foreign investment over the years. Inflow of foreign investment has inspired other international players to start more production ventures. Growth trend of the industry has been aided and sustained by the strong services sector. The countrys performance on the macroeconomic parameters has been impressive in the past 4 years. Despite temporary setback in the past few months, the economy is already back on the road to recovery. The adverse impact of western financial melt-down on the domestic industry has not been acutely felt. Indian export sector, however, continues to reel under depression. Its impact is much less perceived in India than majority of exporting countries to the west.

Foreign collaborations:
Foreign players have been attracted to Indian market for two major considerations. First, the market size is one the largest in the world. The consuming class in the premium and super premium segment is rising significantly over the years and this has become major focus of interest for foreign players. Secondly, foreign players use India as a low cost production base for third country exports.

Pavit Worldwide Private Limited Company

Founded in Rajasthan as a privately held branded apparel company by Rajesh Pratap Singh in 1997, Pavit Worldwide Private Limited Company created semi formal and casual clothes for men and women. The company operates in domestic as well as international market. It has headquartered in Rajasthan. The company recorded revenues of Rs. 20 Cores during the fiscal year ended November 2008. The operating profit of the company was Rs. 50 core during fiscal year 2009. Pavit worldwide has over the years created its unique signature style that subtly draws from its Indian roots to crafts artisanal garments that stand apart due to faultlessly clean lines, careful detailing and international silhouettes. The companys work epitomizes simplicity, yet on closer look reveals its obsessive attention to detail. Companys reserve reflects in its styling which combines the modern with the traditional in an understated design aesthetic, with a global appeal. It is closely associated with Indian fabric mills and had developmental and research based collaborations with several of them. Textile experimentation spans both the very high tech as well as the low tech. The textile industry holds significant status in the India. Textile industry provides one of the most fundamental necessities of the people. It is an independent industry, from the basic requirement of raw materials to the final products, with huge value-addition at every stage of processing. Today, modern techniques, electronics and innovation have led to a competitive, low-priced textile industry offering almost any type of cloth or design a person could desire. It is important for fashion business to make sure that changes

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in the taste and preferences of the existing customers have always been discovered with the help of research as a shield from various competitors in the market. Therefore, it is my responsibilities to analyze the available data from the customer to find a new strategy to avoid the consequences of changes. One of the main responsibilities that kept me busy in a working hour was enhancing a sales person by giving training for the purpose of adding the skills and knowledge required to make a rightful approach to the potential customer. Each and every employee is only allowed to welcome the customer in a best way with a respectful gesture but not to bargain or action force to convince. As i was assigned for the marketing operations, i was among one of the employees who is responsible for assisting the merchandiser so that there could be a smooth flow of goods between different branches in the country. Pavit Worldwide manufactured its goods with a limited numbers, and in case of an extra demand from the customer, holding the orders from the customer and executing the orders is one of the responsibilities for market executives. There is no outside work for us because the products are high cost and the customers, who are segmented as upper class people would come and buy the products whenever they want and where ever. All the sales for a day, a week and a month report requires to be sent to the headquarter in New Delhi, making a simple wrong entry in the sales report could have made a huge impact and problems to the accounts department as well as to the management, it is very important to keep tracking any kind of transaction occur in the organization by any means. There is some restriction regarding the acceptance of cash like cheque is not accepted while demand draft, credit card etc. are accepted. Works relating to the manager which required my hands sometimes kept me restless in a work place. It is one of my responsibilities to organize a meeting regarding the review time over the sales in every end of a week. Finally, creating a healthy and peaceful environment in the organization is the ultimate technique for the organization to improve the performance of the

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employees which would results in the increase in the profit of the organization. Everyone in the organization has played an important role in creating such environment. The main sources of fashion industry are their customer. Organization with a strategy for long term relation with their customer always came along with the advantage of surviving in the market even at the time of competition. Building a good relationship and achieving the goals as well as the responsibilities of the Organization towards the society is one of the role played by every individual in the organization as a whole. Domestic retail presence takes the form of six standalone flagship stores in one of the biggest city in India such as Delhi, Mumbai, Bangalore, Hyderabad etc. and selects multi-brand boutiques. Internationally the brand retails with some of the best stores in various places of the world like USA, Brazil, CapeTown, Dubai, France, Germany, Italy etc.

Pavit Worldwide Private Limited Company

Organizational Chart:


Accoun Head Merchandis er Manage r Manager ts H/R Designer Departme nt

Branch Merchandis er Manager

Assistant Manager

Sales Executives

Pavit Worldwide Private Limited Company

We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit. We believe that business can drive profits through principles, and that our values as a company and as individuals give us a competitive advantage.

Empathy walking in other peoples shoes Empathy begins with paying close attention to the world around us. We

listen and respond to the needs of our customers, employees and other stakeholders.

Integrity doing the right thing Integrity means doing right by our employees, brands, company and society

as a whole. Ethical conduct and social responsibility characterize our way of doing business.

Courage standing up for what we believe It takes courage to be great. Courage is the willingness to tell the truth and to

challenge hierarchy, accepted practice and conventional wisdom. It means standing by our convictions and acting on our beliefs.

We will be perceived by their customers as the leading business partner We will offer innovative solutions using leading technologies in a cost We will pursue new opportunities arising from the convergence of for providing total network solutions. competitive manner, to help customer achieve their business objectives. information, Communications and Entertainment Business.

Pavit Worldwide Private Limited Company

We will enhances shareholder value and will move up the value chain by

expanding knowledge- based and service based businesses while simultaneously leveraging over manufacturing business. We will leverage our telecom domain knowledge to build a telecom software business in India catering to global requirements.

Our worldwide leadership team have sets the companys overall direction and is responsible for all major strategic, financial and operational decisions. We pride ourselves on growing talent from within, and many of our senior-most leaders have risen through the company ranks over the past two or three decades. But to maintain our lead in the fast-changing fashion industry our leadership team also includes executives who bring leadingedge expertise and new ideas from other consumer companies and other industries. We are at a pivotal point in our companys evolution. We are a product-led, consumer-focused, casual apparel and accessories company that people love and trust. We have embarked on an ambitious growth strategy that aspires to create the best products in the marketplace. We utilized various techniques to show the customer about the new products in more markets, how we are expanding and refining our operations around the globe, and how we continue to attract committed, passionate employees who want to help us achieve our goals. Pavit Worldwide Ltd. has always sought to strike the right balance between profits and principles. We are not afraid to take courageous stands, and we will continue to be active on behalf of issues such as equality and environmental sustainability. The company strives to delight and surprise our consumers at every touch point this strong bond has always defined us.

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Public Policy:
Bringing the pioneering spirit of our founder to our advocacy work, we do not shy away from taking a public stance on vital issues ranging from worker rights to climate change. What are distinctive about our public policy approach is both the breadth of issues we care about and the depth of our engagement in these issues. Our worldwide government affairs and public policy team takes an active role in advocating our position on concerns related to international trade, labor conditions, environmental sustainability and non-discrimination around the world. We also cultivate relationship with multilateral institutions and with nongovernmental organizations (NGOs).

Pavit Worldwide Private Limited Company

Product Profile:
Pavit worldwide company has been creating a semi formal and casual dress for both men and women. The Company has been worldwide appreciated for the perfect fit. The specialty of company lies in the fact that it is very empathetic towards people. Fashion is a highly customer oriented industry where there are large number of competitors sitting to give you a cutthroat competition. It is the time when you have to come up with something different, something unique keeping the target buyer group in mind. For customer satisfaction it is important to put yourself in the client's position and then come up with a variety with a difference. This is what Pavit Worldwide is exactly doing. Pavit Worldwide have covered a large range of different design of fashion from clothes to jewelry, sleeping bag etc. they are widely categorized into Men and Women fashion. There are some of the product items of the company Womens Pants ( Indo - Western) Mens Jacket without Pants Mens Churidaar Womens Footwear and Shirt Mens Footwear Kaftan Women Indians Cape Sleeping Bag

Pavit Worldwide Private Limited Company

Jewellery Womens shirts Mens Shirt Saree Camisole Skirts Gloves Womens and mens Jacket + Pant Mens Indian Bag Women Waist Coat Belt The uniqueness of the products is they are well designed by a high profile

designer, who is targeting only upper class customer and the price of the products ranging from Rs. 2,000 to Rs. 35,000. Each and every latest products required new materials and new fabric which would be the main reason behind the spatiality of the products. Besides that, production are in a limited condition and there is no surplus and over stock of goods which push the customer to get the kind of goods they are looking for instantly in order to satisfy their needs. The products of Pavit Worldwide has been widely categorized into two basic category; namely 1) Products for Female 2) Products for Male The company has provided an extended special opportunity to the clients by providing an opportunity to order any piece of the product. There are options for clients to make an order which could be custom made (according to the requirement from the client) and Standard size. Whenever the clients have made an order he/she must pay 50% of the MRP in advance, in case of Custom made an additional 10% extra from MRP must be paid.

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Depends on the availability of the materials orders could be taken place, which would approximately take the period of 15 days to 20 days prior to its ordering date. The order must be accepted by the branch manager, which needs to be approved by the merchandiser who is solely responsible for verifying and assembling the fabric and other materials as there could be a possibility of difference in dyeing ( eg. Darker than original piece), in short term, the merchandiser is responsible for the execution of the orders. As we mentioned earlier before, Pavit Worldwide has designing and creating only a limited fashion products and here are some of the latest products for female only:

In Polo neck or turtle neck, there are 50% of lycra and 50% of cotton utilized during the manufacture. These types of clothes would be suitable for winter season only. Sequined embroidered makes it unique and special from other products.

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Made with 50% cotton and 50% silk (glass cotton), Chinese collar, alter with embroidery called as smocking, at the front Yoke, it has a design like a long kurta, can be wear with jeans or leggings or can be wear as a dress. It is design to be wear for an occasion such as a dinner party as well as suitable in a work place.

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It is called as polo neck top or shirt. A top or shirt designed with a black face sequined embroidered is wearable with trouser, skirts etc for casual occasion like party, outing, shopping and so on. There is only black color available in the market

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Male Section:
Pavit worldwide has put the life and fashion trends of especially male customer into a modest trend in todays fashion. The company has manufactured mens shirts for casual and semi-formal. Not only shirt but also foot wears for both male and female. The different products of Pavit worldwide Pvt.Ltd. for men are below; unfortunately because of lack of information the researcher would not be able to include the details of all the mens product of the company. Some of the products are:

The picture shown above was shirt which are casual and semi - formal. The material used in that shirt is fine cotton which has a fine pin tuck on the front with concealed full placket. It can be wear with jeans. It should not be tucked in. The first and the second shirt have a regular collar while the last is a band collar with full sleeves, without pocket.

Pavit Worldwide Private Limited Company

Pavit Worldwide has manufactured a wide range of mens wear products from shirts to footwear. Mens casual fashion which can also be used as semiformal fashion such as Jacket along with Pants, Sherwani, Sweater, Kurta Churidar, Stole, Jodhpuri, chapals, bag. Besides that, there are jewelery products designed by the designer which are displayed by models which are designed to brighten the different products of Pavit Worldwide Male and Female Fashion. The below pictures are some of the footwear produces by the company and some collection of bag as well.

Pavit Worldwide Private Limited Company


Pavit Worldwide Pvt. Ltd Company has a very flat structure in the organization. A flat hierarchy in the organization enables the effective flow of communication and relationship from downward to upward and vice versa. The management in various branches domestically and internationally operated under the guidance of a Director, who assigned different managers in different branches. Under director, there is head merchandiser, accountants; human recourse, designer etc. are reported.

Function Of Production Department: Main activities in production department:

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Objectives and Functions of production departments:

To plan and meet the production requirements as per customers specification.

To effect continuous improvement in planning processing for optimum

utilization of resource. To produce product to meet customers specification. To maintain cordial relationship with others departments for better CoTo ensure daily production schedule is maintained as per plan. The function of the production department is to produce our products on time, to the required quality levels, at the defined product cost. Of major concern to


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the production manager is monthly output. In both EEL and DUL production managers have monthly targets which they are expected to strive to meet or exceed. Note that Production can only meet its targets if Sales secure orders. Also production costs are dependent on the price we pay for components and materials, etc. Securing sales is outside the direct control of Production, but the relationship between Production & Sales is intense. If sales are down, production targets cannot be met, on the other hand if Production fails to meet its target output monthly income is down and customers are likely to complain about late delivery. There is scope for friction between sales and production personnel. Component and materials procurement is another factor that strongly influences production, production targets and delivery. If components cannot be purchased at the target price, profits are down. If components arrive late at our factory production targets may not be met and customers may experience late delivery. Purchasing of components and materials is carried out by the Purchasing section of Production. We shall say more about Purchasing later in this unit.

We may consider the relationship between Production, Sales and Purchasing as some form of eternal triangle. The relationship between R&D and Production is also very important: if R&D are late in developing a new product the loss in income to our company may be severe. If this occurs it may not be possible to meet production targets for extended periods. We shall now consider the interaction between R&D and Production in more detail. Knowledge of these interactions should assist our newly appointed managers.

Designing for Production:

Both EEL and DUL employ production engineers to ensure the smooth flow of production and sort out production problems as they arise. Production engineers

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and development engineers are expected to work closely, especially in the development of new products. In most SMEs, R&D and Production are in close proximity which can help make interaction easy, in principle. While a new product is being developed design engineers and production engineers interact on a daily basis, if necessary, to ensure that a product is not designed that would be difficult and therefore costly to produce. Interaction between R&D and Production The principal interaction between R&D and Production in EEL is the exchange of information. R&D provides the following information to Production: Product manufacturing information Product parts list Work instructions Product test schedule Product quality plan

The product quality plan is covered in the unit on Quality; the remainders of the above topic are discussed below. Production provides R&D with information about our manufacturing capability. For example what size of components our surface mount machine can handle, what type of automated soldering capability we have, what type of production test equipment we have.

Product Manufacturing Information:

When a new product is developed R&D produce information that allows the production department to manufacture the product. Typically this information includes circuit diagrams, assembly diagrams, printed circuit manufacturing details etc. Much of this information is produced automatically as the development progresses. For example circuit diagrams (schematics) are produced by the PCB

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design package and so are printed circuit layout details. If a case is designed, the detailed drawings of the case and its component parts are produced by the CAD drawing package. However, the items discussed below are not always produced as the design progresses, so we have singled them out for special mention. Remember we are not interested in the technical aspects of this information in this module- we are interested in why the information is required and how it is used by the production department.

Product Production Testing:

While a product is being designed its manufacture should be considered as an ongoing exercise. The document we are about to describe is produced by design engineers working in close collaboration with production engineers. The document contains information on how a single product would be manufactured. For example, consider the following manufacturing steps for a product: Place surface mount components on PCB Solder surface components to PCB Place leaded components on PCB Solder leaded components on PCB Carry out test of PCB Place connectors on PCB Solder connectors to PCB Carry out connector test Place PCB in case Fix PCB to case Assembly display to case top cover Connect display to PCB Test Display Secure cover to case

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Carry out a functional test of product Pack Product The above list of operations is of course fictional and their technical meaning is of no interest to us at present. What is important is that the list of operations determines the order of the manufacturing operations. The work instructions are written in simple English. The work instruction document should be concise and not cluttered with technical detail. Note the operations in our example are assumed to be linear, that is one operation follows another. This need not be the case and the assembly of the display to the case cover could have been done at the same time as other operations. The workflow will be decided mainly by production engineers. Probably the best way to describe the flow of manufacturing operations is with a simple flow chart. Special requirements should be included in the work instruction documentfor example the maximum temperature allowed for soldering integrated circuits to the PCB. In the above example several tests were indicated. It is important to realize these tests are performed to check that the manufacturing operations prior to them have been successful; they are not intended to verify the design. You will be asked to produce outline work instructions in the self-assessment question at the end of this unit. It is the responsibility of our newly appointed R&D managers to ensure that the product work instructions are created as the product is being developed. This should ensure that the product can be manufactured within target production costs. If the work instructions are left to the end of the product development it almost certain that problems will be encountered during its manufacture. Finally it is important to realize that the organization of the product manufacture will be carried out by production engineers, using the product work instructions and a knowledge of the volume of production, to set up the product production line.

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Product Work Instructions:

Of key importance is defining what tests are to be carried out during the production process. Ideally the minimum number of tests should be carried out to ensure the product has been manufactured correctly. The tests, which are part of the manufacturing operation, are defined in the product test schedule. The tests should be described as simply as possible, using non-technical language where possible. The guiding principle in defining a test is that it should check the manufacturing operations prior to it. The test must be easy to perform, nontechnical people will be carrying them out, and it should be quick to perform, for high volume production a few seconds is typical. Most products are subjected to a final functional test. Ideally this should exercise all the components, connectors, display functions etc. associated with the product. This is rarely possible, some components, like decoupling capacitors are difficult to test- an open circuit capacitor cannot be detected at a functional level. In addition it is not practical to test software in detail, but it may be possible to check that all the memory chips function. A major question during the development of the test schedule is should we manufacture our test gear or purchase readymade test gear? The advantages of producing our own test gear is that we get exactly what we want and, because we have designed the gear and produced it ourselves, we should be able to maintain it and repair it when it malfunctions. The disadvantage of producing our test gear is it is time consuming and costly. It is also possible we do not have the resources to develop the test gear ourselves. The advantages of purchasing test gear are that we do not have to develop it ourselves, which releases our engineers to carry out other more rewarding tasks. Also purchased test gear is likely to carry out tests in accordance with accepted standards. The disadvantage of purchasing test gear is that it may be expensive, difficult to set up and use, and difficult to maintain and repair.

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The decision on which route to take: make our own test gear of purchase it, is a management decision that should be resolved as the product is being developed. It cannot be left until the product has been developed if product launch dates are to be met. You will be asked to produce an outline production test schedule in a later unit in this module.

The people in purchasing usually see their job as procuring components and materials at as low a price as possible while ensuring the delivery of them is on time. If products are ordered late, or delivery is late, it is likely that monthly output will be below target, which is of major concern to management, including senior management. However, the quality of components and materials is also of prime importance and it is essential that Purchasing is provided with the full ordering information for each item it is to purchase. For example, if a capacitor is included for EMC purposes it should be defined as an EMC component. Critical components that can only be obtained from a single source should be identified as critical. When design engineers are specifying components during the development of a new product they should be specified in sufficient detail to allow Purchasing to source and buy them. For example, if a capacitor included for EMC purposes, its EMC performance must be specified, such as its self-resonant frequency. The trouble is the more tightly items are specified the harder it becomes to find suppliers of them. Purchasing frequently approach R&D to ask if such and such a component may be used instead of the one specified for a product because the specified one is unavailable. The answer to such question can be time consumingbut R&D engineers are expected to answer it as soon as possible- this is part of product maintenance.

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The more latitude design engineers can give Purchasing when specifying materials and components the better, but it is important to maintain quality. Another area where Purchasing can put pressure on R&D is the area of purchasing "standard" components. If our company can purchase 10K resistors in volume they will be cheap. If we decide we want an 8.2K, and we don't normally stock that value, Purchasing are likely to ask, "Will a 10K do"? This must be treated as a sensible request, provided volumes of production justify it. The simplest way of providing Purchasing with the information necessary to procure components for a product is to produce a parts list. Note that many software packages do this, but it is usually not a complete list. For example a PCB design package is likely to provide a parts list for each PCB in the product, but it will not contain the parts for the case, which has been designed using another package. This problem is not easy to solve, and expensive software packages have been developed called Materials Requirement Planning packages (MRP). They are usually not easy to use and setting them up can be a major undertaking.

Management Issues:
Several management issues have been raised throughout this unit but we are mainly interested in the ones that require the attention of the manager of R&D. The decision on whether to make production test gear in house or purchase it from external suppliers is of crucial importance to R&D. If it is decided to produce our own test gear it could tie up development engineers for prolonged periods. The management decision on which route to take must be decided early in the product development phase if production launch dates are to be met. Information required to allow production engineers to set up for product manufacture, such as the preparation of test schedules and work instructions is of extreme importance and the manager of R&D should make sure design engineers produce this information as the product development progresses.

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The routine tasks of specifying components sufficiently well to allow nontechnical people to order them, preferably from a variety of sources, is important and the manager of R&D should ensure this is carried out correctly. Finally, requests for product maintenance from Purchasing, when components become unavailable are a concern to the manager of R&D. Such requests, which are usually given high priority, can severely disrupt the development of new products.

Functions of Marketing Department:

Marketing department is a promotional art, but moving the products from raw textiles to the retail market requires selling skills along with a firm understanding of the mathematics of business, visual merchandising and retail functions. There are merchandisers who reports under the head merchandiser. The merchandisers make sure the smooth and constant flow of production from one place to another in order to increase the profit effectively and efficiently. One of the main responsibilities that kept me busy in a working hour was enhancing a sales person by giving training for the purpose of adding the skills and knowledge required to make a rightful approach to the potential customer. Each and every employee is only allowed to welcome the customer in a best way with a respectful gesture but not to bargain or action force to convince. As i was assigned for the marketing operations, i was among one of the employees who is responsible for assisting the merchandiser so that there could be a smooth flow of goods between different branches in the country. Pavit Worldwide manufactured its goods with a limited numbers, and in case of an extra demand from the customer, holding the orders from the customer and executing the orders is one of the responsibilities for market executives. There is no outside work for us because the products are high cost and the customers, who are segmented as upper class people would come and buy the products whenever they want and where ever.

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All the sales for a day, a week and a month report requires to be sent to the headquarter in New Delhi, making a simple wrong entry in the sales report could have made a huge impact and problems to the accounts department as well as to the management, it is very important to keep tracking any kind of transaction occur in the organization by any means. There is some restriction regarding the acceptance of cash like cheque is not accepted while demand draft, credit card etc. are accepted. Works relating to the manager which required my hands sometimes kept me restless in a work place. It is one of my responsibilities to organize a meeting regarding the review time over the sales in every end of a week. Finally, creating a healthy and peaceful environment in the organization is the ultimate technique for the organization to improve the performance of the employees which would results in the increase in the profit of the organization. Everyone in the organization has played an important role in creating such environment. The main sources of fashion industry are their customer. Organization with a strategy for long term relation with their customer always came along with the advantage of surviving in the market even at the time of competition. Building a good relationship and achieving the goals as well as the responsibilities of the Organization towards the society is one of the role played by every individual in the organization as a whole. It is always important for a marketer to always come up with a good strategy in order to create a good and long term relationship with the customer. Because of creating a relationship for a long time with the customer and earning their loyalty enhance the organization in the market. Another important thing that i have experienced from the internship is how to approach the customer and adapt myself to the atmosphere and environment of the workplace, which possibly helps me to improve my mental and emotional factors for the determination towards my goals and objectives.

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Marketing techniques:
Marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are the tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profits. These marketing techniques include public relations, trade and consumer promotions, point-of-sale materials, editorial, publicity and sales literature. Marketing techniques are employed at three stages of marketing:

Market research enables the organization to identify the most appropriate marketing mix ,the mix should consist of: The right product Sold at the right price In the right place

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Using the most suitable promotional techniques.

To create the right marketing mix, marketers have to ensure the following: The product has to have the right features - for example, it must look good and work well. The price must be right. Consumers will need to buy in large numbers to produce a healthy profit. The goods must be in 'the right place at the right time'. Making sure that the goods arrive when and where they are wanted is an important operation. The target group needs to be aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. Finally techniques need to be applied to monitor the success of marketing activity. For example when carrying out advertising it is helpful to track consumer awareness of the adverts and their messages. Evaluation can also take the place of other aspects of the marketing mix e.g. which distribution channels were most effective? Was the chosen price the right one? etc.

Business behavior marketing

Today businesses have an increasing market focus. If organizations are to serve the needs of their customers they need to be structured in such a way as to identify and meet customer requirements. Businesses therefore need to behave in such a way that they recognize the needs of the customer. A company prospers best when everyone in it believes that success depends on the excellence of his or her contribution. Short-term decisions made many times a day by individuals determine the quality of that day's work. The governing principle should be that everybody has a customer - either outside the company (the traditional 'customer') or inside the company (the internal customer). Both kinds of customer expect to be supplied with the product or service they need, on time and as specified. The principle holds good for everyone in the company, whatever their level of skill and experience, whether their 'product' is answering a telephone in a helpful

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way or masterminding a major new project. It works to everyone's benefit. It gives the individual genuine responsibility and scope for initiative and it virtually guarantees that the company's performance will be improved. However, individual behaviors will only match the organization objective of being customer focused if the right sorts of structures are created. Hence the importance of developing structures such as team working and empowering employees to make decisions rather than be told what to do. Modern companies like Travis Perkins (builders merchants), and Argos (catalogue retailer) have recognized the importance of team working in motivating employees and in providing close links to the consumer. By encouraging staff to listen to consumers these organizations are best placed to provide the products and the services that ensure ongoing business success. Empowerment is the process of giving increased power and responsibility to employees at all levels within an organization. It involves placing more trust in them. Decentralization is the process of handing down power from the corporate Centre (e.g. Head Office) to the various parts of the organization. Advertising, promotion, packaging and branding Advertising, promotion, packaging and branding are important marketing tools which are used to make products and services more desirable and hence increase sales and profits. Any form of publicity is advertising. There are two main forms of advertising although in practice the two are inter-related.The informational aspect of advertising involves providing information about products, services, or about important issues. For example, the government provides information about the dangers of cigarette smoking, which is an example of informative advertising. Persuasive advertising goes further and uses a persuasive message, for example by: showing a famous personality (e.g. Gary Lineker) using the product comparing the advantages of one product with another using sex appeal. There are a number of processes involved in producing effective advertising, including:

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Identifying the most appropriate market segments to target the advertising Choosing the best possible media, e.g. television, radio, posters etc. Projecting the right message in the adverts Getting the timing of the advertisements right Tracking the effectiveness of the advertising, e.g. checking to see how many people Advertising is just one way of promoting a product. Promotion is the business of

can recall the advert and its message. communicating with customers. There are a number of ways of promoting products and services, including:

In-store promotion e.g. giving away free samples in a supermarket Publicity in the media, competitions, and sponsorship PR - public relations activities - i.e. presenting the public image of a company to a Presenting products in attractive packaging Creating an attractive brand for a product.

wide audience

Aims of marketing department

Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4P's (the marketing mix). A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.

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Market research
There are two main types of market research: Quantitative research involves collecting a lot of information by using techniques such as questionnaires and other forms of survey. Qualitative research involves working with smaller samples of consumers, often asking them to discuss products and services while researchers take notes about what they have to say. The marketing department will usually combine both forms of research. The marketing department will seek to make sure that the company has a marketing focus in everything that it does. It will work very closely with production to make sure that new and existing product development is tied in closely with the needs and expectations of customers. Modern market focused organizations will seek to find out what their customers want. For example, financial service organizations will want to find out about what sort of accounts customers want to open and the standard of service they expect to get. Retailers like Argos and Home base will seek to find out about customer preferences for store layouts and the range of goods on offer. Airlines will find out about the levels of comfort that customers desire and the special treatment that they prefer to receive. A useful definition of marketing is the anticipation and identification of customer needs and requirements so as to be able to meet them, make a profit or achieve other key organizational objectives.

Function of Financial Department: Objectives:

Profit maximization Wealth maximization

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Functions of Finance Departments:
1. Planning of funds 2. Acquisition of funds 3. Investment of funds 4. Dividend decision 5. Recording of the transaction 6. Preparing of financial statements 7. Evaluation of financial performance

Planning of funds:
Planning of funds is a careful estimate by the manager about the total funds required which includes both fixed and working capital requirements. This estimation is done by a keen observation over physical activities of the company.

Investment decision:
Investment decisions comprise of investment in capital assets, investment in current assets which is based on the inventory and credit proposal purchased by PAVIT Worldwide and by studying requirements of working capital. The investment in capital assets is done after a careful study over the profitability, safely, liquidity and solvency factor of those assets.

Recording of the transactions:

Each and every transaction that takes place daily has to be recorded properly for the purpose of having better control over the funds for optimizing them.

Preparing of the financial statements:

The company prepares various financial statements like trading and profit and loss account, balance sheet, cash budget, cash flow, fund flow.

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Evaluation of financial performance:
The financial performance evaluated by the company budgeted statement by using comparative balance sheet, ratio analysis.

Various sections under finance departments:

1. 2. 3. 4. Inward Bill Section (IBS) Outward Bill Section (OBS) Wage Section Main Accounts

Finance department staff members:

The Finance department has a team of professionals which regularly review the company's practices and converts personal skills into efforts to continually improve the financial statements of the company. Through effective management practices and creative ideas, financial department team strives to build a working environment that enables to use financial resources and capabilities to serve customers better. The Finance department staff shares the company's dedication to customer satisfaction. The staff structure may include the following team members: Finance Director, Deputy Finance Director, Accountants, Finance Specialist, and Cashiers.

Short overview of Finance department staff responsibilities: Finance Director:

Working closely with his Deputy and the Finance Team, Finance Director has direct oversight and responsibility over all finance operations. The emphasis of the departmental director is made in rendering proper financial services and getting accuracy and integrity in financial status reports including financial forecasting, use of finance resource for productivity gains, and providing relevant information to decision-makers, stakeholders and owners.

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Deputy Finance Director:
Deputy Finance Director is also called Finance Manager. This person is responsible for the preparation of the annual company budget and assisting in the preparation of the annual financial statements. Deputy Finance Director closely works with the departmental director by providing financial status reports, assisting development of financial strategy and managing the department team.

This is the person who is in charge of processing accounts receivable, accounts payable, and payrolls. There can be several accountants in Finance department depending on the company's size and the scope of financial operations. Accountants assist in the preparation of financial reports, auditing documents, revision memorandum, and the monthly closing of the books.

Finance Specialist:
Finance Specialist is in charge of monitoring the company's capital investment projects as well as the revenue analysis including sales tax and property tax analysis. This person is also accountable for keeping the general ledger, reconciling bank accounts and monitoring the company's funds.

Cashier is in charge of paying and receiving money. This person can be also involved in the process of managing cash transactions with customers. Cashier ensures that all cash money records are in line with existing cash in the cash desk. This employee reports to Accountant.

Finance department resource list:

Staff members of Finance Department hold responsibilities for their department and render a wide range of financial services, including: budget planning, procurement, risk management, cash management, accounting

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operations, and financial reporting. The variety of responsibilities and the complexity of departmental functions require creation of staff list which contains comprehensive and complete Information about duties and roles of the staff members

Significant Accounting Policies: Financial Statement:

The policies adopted by the company, which are consistent with those of the previous year (except those stated otherwise) are as follows:

Accounting convention:
These accounts have been prepared on the basis of historical cost convention except land building and machinery which are stated at revalued amount.

Staff retirement benefits:

The company operates a contributory provident fund for all its permanent employees and contributions, based on salaries and wages, are made monthly to cover the obligations. Gratuity is accounted for as and when paid.

The charge is based on taxable income, if any, as adjusted for tax purposes and after taking into account all tax credits, rebates and available tax losses. Tax deducted from export sales u/s 80-CC is considered final discharge. No provision has been made for deferred taxation as the major timing differences are not expected to reverse for a considerable period.

Foreign encyst translation:

Foreign liabilities (except those for which foreign exchange rates have been booked, and are translated at the fixed rates) are converted into local currency at the rate prevailing at the balance sheet date.

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Contingencies and commitments:

These are accounted for as and when these become due.

Fixed assets and depreciation:

Fixed assets are shown at their purchase cost, except land, building and machinery which are stated at revalued amount, together with any incidental expenses of acquisition, including foreign exchange rate variance and interest accrued up to the date when the assets commence commercial production. Depreciation is calculated so as to write off the cost of fixed assets, except freehold land, on a reducing balance basis using the normal rates currently applicable for tax purpose. However, this year the useful life of the machinery has been reviewed and depreciation is charged @ 5% instead of 10% in earlier years. A full year's depreciation is charged in the year of acquisition except major additions to machinery which are depreciated on prorate basis for the working period. No depreciation is charged in the year of disposal. Maintenance and normal repairs are charged to income as and when incurred while major renewals and improvements are capitalized.

Assets subject to finance lease:

These are stated at lower of present value of minimum lease payments under the lease agreements or the fair value of such assets. The aggregate amounts of obligations relating to these assets are accounted for at net present value of liabilities. Depreciation on these assets is charged in line with normal depreciation policy adopted for assets owned by the company.

Investments are stated at cost and no provision is made for diminution in its value.

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Stores, spares and stocks:

These are valued as follows: Stores and spares - at average cost except stores in transit which valued at actual cost. Raw materials - lower of average cost or market value. Work in process - at average cost. Finished goods: Mill made - at moving average production cost. Local purchases - at average purchase price.

Revenue recognition
Sales are recorded on dispatch of goods to customers.

Functions of Human Resource Manager:

The HR manager plays an important role in the organization. As we have a very flat structure, HR manager is the eye and ears of the organization. Manager is solely responsible for recruiting the right person and hiring the correct candidates for the job, giving proper training, creating a healthy and friendly atmosphere in the organization and taking care of the companys properties. At a general level, it is important to analyze training needs against the backdrop of organizational objectives and strategies. Unless you do this, you may waste time and money on training programs that do not advance the cause of the company People may be trained in skills they already possess the training budget may be squandered on rest and recuperation sessions, where employees are entertained but learn little in the way required job skills or job knowledge, or the budget may be spent on glittering hardware that meets the training directors needs but not the organizations. It is also essential to analyze the organizations external environment an internal climate. Trends in the strategic priorities of a business, judicial decisions, civil rights laws, union activity, productivity, accidents, turnover,

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absenteeism, and on the job employee behavior will provide relevant information at this level. However, assessing the needs for training does not end here. It is important to analyze needs regularly and at all three levels in order to evaluate the results of training and to assess what training is needed in the future. At the organizational level, senior managers who set the organizations goals At the operations level, the managers who specify how the organizations goals are At the individual level, the managers and workers who do the work to achieve those goals should analyze needs, keeping in mind that performance is a function both of ability and motivation. should analyze needs. going to be achieved should analyze needs.

Human Resource Planning

Human resource planning is all about measuring the organization need to identify the numbers of employees and skills required to do those jobs. Further, an understanding of available competencies is necessary to allow the organization to plan for the changes to new jobs required by corporate goals. A major changes according to economic and social environments are required purchasing new and additional office equipment to enhance efficiency e.g., computer hardware or software, coping with the recall of a defective product and dealing with the need for a new design e.g. new automatic rotary machine. This suggests several specific, interrelated activities that together constitute an human resource planning system. They include: A talent inventory to assess current human resources and to analyze how they are A human resource forecast to predict future HR requirements. currently being used.

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Action plans to enlarge the pool of people qualified to fill the projected vacancies

through such actions as recruitment, selection, training, placement, transfer, promotion, development and compensation. Control and evaluation to provide feedback on the overall effectiveness of the human resource planning system by monitoring of HR objective.

Major Functions:
Every organization whether it is a multinational conglomerates a small business, a religious institution or a government agency depends on people. Appropriate candidates for each job from chairman of the board to night shift janitor must be located either inside or outside the organization and they must be convinced by pay benefits and working conditions to take and keep the job. They must also be trained and motivated. Handling these functions is part of human resources managements job. They feel burden on themselves. There are six steps: 1. Human resources planning 2. Staffing 3. Training & Development 4. Compensation Management 5. Employee Evaluation 6. Employee Movement and Replacement

Supports to Other Departments:

Through job rotation policies and by extensive interaction with managers in all other functional areas. Unless these executives are perceived as equals by their corporate peers, their ability to make significant contributions to the firm will be diminished. Require the senior HR executive to report directly to the CEO. At present this occurs in about 70 percent of companies nationwide. Consider whether any

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corporate resource is more important than its people. Ensure that the top HR officer is a key player in the development and implementation of business plans providing early warning regarding their acceptance and serving as the CEOs window on the organization and as a sounding board. Representatives from HR and line managers from the business unit generate key business strategies for the coming year. To do so, they identify major external and internal factors that may have an impact on the future of the business, together with future customer requirements. A business unit annual plan that outlines Major driving forces in the business unit. Major business initiatives in the business unit. Primary directions. Major priorities for key executives of the business unit. Managers who have used the strategic blueprint process emphasize that its single greatest benefit is this: if forces HR managers to concentrate solely an critical, value adding activities. Such an approach is sorely needed, as a recent American Management survey of 1500 HR managers found. When asked how well HR strategy is linked to business results, 6 out of 10 respondents said it was either not effective or just somewhat effective. Only 3 percent characterized the linkage as world class. The function of Personnel Department/ Human Resource Department in the Textile Industry plays a crucial role in maintaining the utilization of machinery and labour productivity. It has been noticed that in most of the Textile Mills, the Personnel/ HR department is managed by graduates and post graduates without the legal back ground. At present, the availability of law professionals in the HR Department is very limited. In other words, most of the persons working in the Personnel Department/ Human Resource Department are lacking the legal knowledge in the Textile Industry.

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The present functioning of HR/ Personnel department in the textile mills involves both HR & legal compliances. In this back ground, SIMA is organizing 48 hours program, covering over a period of 3 months namely Imparting HR & legal skills in Textiles on every Saturday for three months to the persons working in the Personnel department to enhance the legal skills required for the Textile Industry to improve the performance of the department. Eminent speakers from the Industry will also address and share their experience during the program.

Critical Analysis: Requirement Analysis:

Job analysis also provides the basis for developing job specifications. Job specifications are a statement of the human qualifications required to perform the job. Among the qualifications which are often included in job specifications are the following. Educational standards which may spell out, for example, degrees attained, such as a B.S. in engineering. Experience requirements, such as two years of general clerical experience for the position. This job requires directing the work of from two to ten clerical employees, and therefore would normally require some prior experience in actually performing clerical duties. Skills requirements, such as typing 80 words per minute, or being able to take dictation by an executive etc. Requirement analysis has performed thoroughly at Pavit Textile for the purpose of job analysis by HR department.

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Data Gathering
There are four basic technique generally used for gathering about different jobs.

Interviews in some cases, job analysts may interview the employee who is

performing the job, the supervisor, or both. This technique may be time consuming, and the danger exists that employees may exaggerate the importance of their jobs. At Pavit Worldwide pvt ltd com, interviews are conducted for certain types of investigations in cases of breakage of rules and regulations. Interviews are also conducted for search of a new candidate but these interviews are just mere formality rather than having professional approach.

Observation A second approach to information gathering in job analysis is having

the analyst actually observe the individuals performing a job and record observations while doing so. In some instances this method is very useful, but under certain conditions it becomes more difficult if not impossible. At Pavit Worldwide pvt ltd com. this technique is implemented in some cases, observations have done for performance judgment and competency of work force.

Questionnaires probably the least costly method of collecting job analysis data is by

using questionnaires. Well-designed questionnaires have been claimed to be the most efficient way to collect a wide array of job data and information in a short time. However, there is the danger that a responder will not complete the questionnaires, complete it inaccurately, or take an excessively long time to return it Pavit Worldwide pvt ltd com. usually does not use this sort of technique to collect the data.

Diaries or Logs a fourth approach is to utilize diaries or logs in which employees

record their daily activities and tasks. In addition, those activities performed at infrequent intervals must also be noted. Because of the difficulties connected with this procedure, portable tape recorders may be utilized to assist in maintaining a record of such activities.

System Design

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When choosing a system, always remember that the selection is not expected to last forever. That thought should provide a glimmer of hope and some optimism, too. The selection is important and should be taken with great care. At the same time, you should acknowledge that if something better comes along or if circumstances change, you might have made different choice. Develop detailed project plan Develop user groups Purchase hardware Develop independent focused computer applications. Implement independent applications as ready Modify in house forms Modify/customize initial systems Establish procedure Convert data Train HRIS staff During my internship at Pavit worldwide pvt ltd company, I found that HR department uses to develop various user groups for example there is separate software running for the work force of processing department and similarly for stitching department. Oracle softwares are in use for the employees pay roll system and pay breakup, all the programming has been done by IT department. In pay roll system there is a employee form where the data has recorded and pay break up system is also the part of these pay roll forms. There exists auto generation system at pavit worldwide pvt ltd, employees attendance is being checked through hand scanning recently changed from old procedure of card scanning.

Following are the points which theoretically I read during course of my study Implement HR core Train other HR users

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Make system available to HR functional specialists Refine HR core Establish mainframe micro link Conduct field analysis Develop procedures for distributed processing Prepare technical documentation Develop/work on other modules Test system and user acceptance Implement additional modules Maintain/enhance

Short-falls/Weaknesses of the HRM Department: Planning:

At Pavit Worldwide, I think very small importance is given to personnel as far as planning is concerned. Upper level management like CEO and Director give low attention to this department. Personal Department does not search for and does not know whether there is need of new employee at same job or not. They only know who is going out and there is a vacancy at the place of outgoing employee. I have examples for such employees who are doing work of two or three men. There should be better planning for that in order to achieve organizational goal. If the goal is to minimize the expenses it is not proper way to control and is not legally and ethical acceptable.


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At Pavit Worldwide pvt ltd recruitment is done internally as well externally. Recruiting is to attract qualified people to apply for positions with an organization. Pavit Worldwide do not advertise their job in newspaper but let the people be informed by existing employees.

Training & Development:

At Pavit Worldwide every new employee trains himself at his own because training is not done or given properly by the organization. Employees new colleagues teach him manners of his job. Pavit Worldwide does appoint trainee employees who are trained by the existing employees and these trainees are sometime hired for actual jobs.

Compensation Plans:
As compensation level is low therefore employees are not very much motivated. Motivation level and morale of employees are low which affects the periodicity of the organization. It is fact that Pavit Worldwide pvt ltd company is well reputed organization and covering productivity requirement but if morale and motivation levels are brought high the productivity could increase. Anyhow Pakistani work force are scared and compelled to take whatever anybody gives because of unemployment. Some think is better than nothing.

Pavit Worldwide pvt ltd company performance of the employees is evaluated on the basis of what has been expected from them. The upper level management evaluates performance. Upper level management sees how an employee is performing on his assigned position. It is done through observing and comparing

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the productivity of the organization with the expected productivity. The results of evaluation are used in movement of employee inside the organization or outside the organization.

Function of Information Technology:

The textile and apparel supply chain comprises of diverse raw material sectors, ginning facilities, spinning and extrusion processes, processing sector, weaving and knitting factories and garment manufacturing. Spinning sector is technology intensive and productivity is affected by the quality of cotton and the cleaning process used during ginning. Weaving sector is predominantly small scale, has on an average 4-5 power looms per unit, suffers from out-dated technology, and incurs high co-ordination costs. Knits have been more successful in export sector. The handloom sector (including khadi, silk and some wool) serves the low and the high ends of the value chain both as mass consumption products for use in rural India as well as niche products for urban & exports markets. Three distinctive technologies are used in the sector handlooms, power looms and knitting machines.

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The processing sector, i.e., dyeing, finishing and printing activities, is mostly done in the small scale. The largest amongst these comprise operations like dyeing and finishing. The processing sector is mostly small scale. The remaining are independent process houses (or part of composite mills) that use automated, semiautomated large batch or continuous processing. Use of polluting dyes is prohibited across all sub-sectors. Indian apparel industry exhibits varying levels of technology ranging from traditional to most modern and this has impacted the overall growth and productivity of the sector. Among the apparel manufacturers only 9% of the factories are considered modern by Indian Standards though 33% of manufacturers believe that they have modern plants, while 16% owners feel that they have a world class plant but actually none of them, according to a study, have reached that stage. Large Indian undergarment manufacturers in the organized sector conform to Indian Standards specifications for manufacture, raw material usage and accessories. The industry primarily consists of small and medium enterprises (SMEs) with traditional technology and inadequate quality systems. According to a recent study carried out by National Institute of Fashion Technology, in export sector only 21% manufacturers use modern technology even by Indian Standards while 70% employ somewhere between modern and old technology.

IT in Management:
IT has increased the potential of the textile industry to face the growing competitive market. It is a strategy for the continuous improvement of all levels of management and managing a company using a concept of complete co-ordination of data recording equipment and automation associated with all elements of the manufacturing process through the use of a central linkage using some level of computer and IT to help the company operate in the most effective and efficient way. To be in this competitive edge every management will continue to strive for

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more efficient use of total resources. Thus the major elements of successful competitive strategies are more rapid response both to market changes and to changes in consumer demands in terms of product features, availability, quality and price.

Processing of textiles:
Chemical processing of textile is very important in the manufacturing of textiles. Besides imparting various properties to the fabric, chemical processing also improves its aesthetics which in turn gives better fabric realization. Chemical processing involves steps, chemicals, instrumentation, infrastructure, etc. where once it was manual, today the entire chemical processing is fully mechanized/computerized and well organized. Advent of computer has made it possible to get information right in our living room without moving. At the press of a button a person can access information from all over the world in any area of his interest. Internet has further boosted this marvelous technology. Today, computer touches every aspect of our life. In textiles too they are proving to be a great boon especially in chemical processing where every step has to be perfect and precise which eventually governs the finished product sale ability. Vast information is stored in the computer which can be accessed as and when required. Data acquisition during individual stage of processing, its analysis and automatic monitoring have become possible. This helps in quick identification of faults and systematic elimination of the same during production process. It also helps in quick decision making. Chemical processing of textile is generally carried out in composite mills, independent process houses; decentralized sector engaged in part processing located in far-flung places, etc. large variations therefore exist in the finished product. Hence urgency is felt to standardize the various processes, parameters, methods of processing, etc. this would ensure consistency and uniformity of quality

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in the finished fabric. It is here that the data bank becomes quite useful. The availability on line data during individual stage of processing, its analysis and access to technical information will enable prompt and quick decision making.

Implementation of Information Technology:

Besides mechanical processing, extensive research is also carried out in chemical processing covering dyeing, printing and finishing and also in electronics. Not only in cotton but also in other natural fibers, synthetics/man-made fibers, chemicals, auxiliaries, etc. testing as per eco-standards is also carried out. The main question is how the user accesses this information. The answer lies in data warehousing, data mining and multidimensional analysis (MDA) or online analytical processing (OLAP). These can be used for accessing, extracting, transforming, cleaning and storing relevant information in a data bank for better timely decision making.

Data Warehouse:
The data warehouse or expert data system is a subject oriented, integrated, time variant and non-volatile collection of data in support of management decision making process. It is the storage of historical and current data based on various activities, which is stored in an organized format, in order to transform it into meaningful business information by means of several software tools. The electronically stored expert data in the data warehouse is updated and transformed under software environment to a consistent, uniform format so that user can extract the information which is directly related to his/her activity. The expert data bank i.e. data warehouse can be used in decision support system (DSS) and executive information system (EIS). The DSS can provide whatever information the managers need to make decisions; while EIS allows exploration of technical data through multiple dimensions. This enables the technical personnel to draw guidelines for corrective actions in process mechanism for efficient performance. The objective of creating data warehouse is to enhance the quality and speed of decision making

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intelligent, which would provide a technological edge over others in competitive environment.


The following are few strengths of the Indian Textile Industry:

An Independent and self-reliant industry. Large and potential domestic and international market. Abundant Raw Material availability that helps industry to control costs and Availability of low cost and skilled manpower provides competitive Availability of large varieties of cotton fiber and has a fast growing synthetic Promising export potential.

reduces the lead-time across the operation. advantage to industry. fiber industry.

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The following are the few drawbacks of the textile industry, which it has to overcome:

The Industry is a highly fragmented Industry. It is highly dependent on Cotton. There is lower productivity in various segments. There is a declining in Mill Segment. Lack of Technological Development that affect the productivity and other Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports Unfavorable labor Laws. Lack of Trade Membership, which restrict to tap other potential market.

activities in whole value chain. and transportation Time.

Growth rate of Domestic Textile Industry is 6-8% per annum. Large, Potential Domestic and International Market. Product development and Diversification to cater global needs. Elimination of Quota Restriction leads to greater Market Development. Market is gradually shifting towards Branded Readymade Garment. Increased Disposable Income and Purchasing Power of Indian Customer opens New Market Development. Emerging Retail Industry and Malls provide huge opportunities for the Apparel, Handicraft and other segments of the industry. Greater Investment and FDI opportunities are available

Competition from other developing countries, especially China.

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Continuous Quality Improvement is need of the hour as there are different demand patterns all over the world. Elimination of Quota system will lead to fluctuations in Export Demand. Threat for Traditional Market for Powerloom and Handloom Products and forcing them for product diversification. eographical Disadvantages To balance the demand and supply. To make balance between price and quality.


The study covers 90 120 respondents approximately, who are hotelier, To provide relevant results, the survey has covered around 120 respondents

business men, designers, architect, employees etc. approximately. Therefore, the respondents are categorized based on their gender, the study covers majority of respondents as female which total 43.4 percents and there are only 37.5 percent of male from the total 90 respondents. The study has find out that most of the respondents are older than 30 years of age. Because of the target customer, there are no respondents who age below 27 of age as 20.84 percent of the respondents is in the age group between 27 30. One of the main objectives of the study is to find out the perception of the customer, therefore, question relating to the respondents latest fashion trend has been evaluate and from 114 respondents there are 30.84 percent who are attracted

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by only Indian fashion trend. There are 30 percent who are attracted by other trends, 19.17 percent of respondents are looking for clothes which is wearable for leisure time and 12.5 percent are driven by artistic product. Unfortunately, only 2.5 percent are attracted by western fashion trend. The main objectives of this finding are to find out what is the main product the respondents are looking for and purchased most. There are 60.8 percent of respondents who are buying for wearable clothes, the trends and style depends on them. 12.5 percent buy accessories staff and only 5.84 percent of respondents are buying shoes and other footwear from the company.


This brief summary contains commentary on the survey and is intended to encourage the continuation of the effort to standardize fashion industry. The study demonstrates that, textile industry in India has been growing at a rate of rapid condition. The market for textiles and related products has been consistently growing in recent years for various sub-sectors. The key factor driving a designer clothes demand is increase in the population, higher income and change in lifestyle etc. Considering the increase in demand, the company is facing a so called problem like insufficiency of stock. As the company only produced a goods with a limited items for a limited period which possibly increase the chances for the customer missing a particular items they have waited for.

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There is slow production in the company which failed to satisfy the customer as well as the different branches in India. Therefore, if the company could revise its supply chain in order to meet the demand from the domestic customer.
In present situation, the company does not utilize much of television, magazines

etc... advertisement. To promote the product, it would be a helpful strategy to use promotion techniques such as road show, television display with a well-known model, organizing a period of sales more frequently from two times a year in a summer season as per the findings from the study. Majority of the customer are ageing above thirty, people who have their likes and dis - likes in a permanent basis, which are so conservative in tradition, culture and society. It is the main reason behind why clothes based on western fashion trends are rejected by the customer in the market. Because of the target customer and the fabric used in the manufacture of the project, as well as the brand image created by the designers, the price of the product is not affordable by all kinds of customer. Therefore, if the company wants to sell its product to all kind of customer, the company should focus towards un-expensive items and utilizing a natural fabric would also benefit.

As the people of India are conservative in their own culture and society which makes the sales of clothes based on western fashion trends to the customer as most of them are not that young and easily changing the trends for their fashion. On the other hand, the Indian consumers are noted as among the most discerning consumers in the world with a high degree of value orientation. Even, luxury brands have to design a unique pricing strategy in order to get a foothold in the Indian market. Indian consumers also have a high degree of family orientation. Brands with identities that support family values tend to be popular and are accepted easily in the Indian market. Indian consumers are also associated with values of nurturing,

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care and affection. These values are far more dominant than values of ambition and achievement. Products, which communicate feelings and emotions, gel with the Indian consumers. Branding is a relatively new phenomenon in the Indian home textile furnishings market. In Fashion Industry, the consumer demand for premium products is on the rise. Style conscious customers with money look for variety. Consumer inclination for mix-n-match to build their wardrobe is acting as a catalyst in the growth of fashion market. The consumers place major emphasis on product quality. Price is another important consideration attracting customers to a particular shop/brand/product. Pre and post sales services, parking facilities and ambience of the store or mall are the other major factors that attract local customers. Sales discounts also tend to influence the purchase decisions of consumers provided the minimum parameters/ features are not compromised with.


Research methodology and technique C.K Kothari Developing the clothing and textile cluster Fisher M Website:


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