New

and traditional

media
Ideas and Examples of new media forms and how bloggers can benefit joining in the media revolution

Who we are

founded: 1st issue: 2nd issue:

June 2011 February 2012 May 2012

older but smaller

TONI
Strategy & Marketing
toni-in-viaggio.blogspot.com @Bassky

THEA
Content & Layout neu4bauer.blogspot.com

The one in @ThN26987 iped The one in the str skirt the beige much dress younger, but taller!

2

The Hive – The European Blog Conference

sisterMAG 19.05.2012

a nalys is

Why do people read
magazines & newspapers?
3
The Hive – The European Blog Conference sisterMAG 19.05.2012

ion
Se lf -r tio efl n ec-

pr div e

es t rs

ion

l

ion

ua

tiv

at

Rit

im st pa

e

pic to

from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie

lu

xu r

y

fu

n
Ide ige mo nt ity

iry fa les ta

Ar

ch

ive

ics

at

pt

re la x

s fic imp at liion

ts ac y

tr ue lif -to e -

nt l g co sta No

ris

e

de se te lf re rm ad in ing ed

inf n or u l l ma tio n

ac n tu o al ity

ca ifi st n ju tio

su

rp

le ro dels mo
e n Pr ctio le se

co

mf

Ha

t or

m fir ns af inio op

p ou y gr ntit ide

4

s

a nalys is

2011 U.S. CONSUMER TIME SPENT BY MEDIA
40%

22%

23%

6%

9%

TV

PRINT

RADIO
AD SPEND PER MEDIA

WEB

MOBILE

TIME SPENT PER MEDIA

5

The Hive – The European Blog Conference

from: aquarius.biz

sisterMAG 19.05.2012

a nalys is

So The need for magazines is gone..
6
The Hive – The European Blog Conference sisterMAG 19.05.2012

a nalys is

So The need for magazines is gone..
7
The Hive – The European Blog Conference

! o N
sisterMAG 19.05.2012

a nalys is

The fulfillment just changes form and medium
8
The Hive – The European Blog Conference sisterMAG 19.05.2012

Analysis
One-to-many
< 1%
% of users creating content

1.0

Many-to-many Social Media
~1%

2.0

many-to-one Curated web
>25%

3.0

WEB

Value to user

CONSUMING CONTENT

CREATING & SHARING

CAPTURING & COLLECTING

Connection to others

COMMENT WITHIN COMMUNITY NY TIMES, ESPN, AOL, WEB.DE
The Hive – The European Blog Conference

SHARE WITH FRIENDS BLOGGER, FACEBOOK, YOUTUBE
Adapted from: nirandfar.com

FOLLOW TASTE EXPERTS TUMBLR, PINTEREST, EVERNOTE, TWITTER
sisterMAG 19.05.2012

Examples

9

examples

New examples
media
10
The Hive – The European Blog Conference sisterMAG 19.05.2012

COMPANY MAGAZINE
Monthly fashion, celebrity and lifestyle magazine published in the United Kingdom.
BLOGGERS AND DIGITAL WORLD FEATURED IN PRINT

11

The Hive – The European Blog Conference

sisterMAG 19.05.2012

HOT FASHION AND SHOPPING
German Fashion Print Magazine with appendant online portal, where you can buy the featured products

ONLINE SHOPPING TRIES TO GO PRINT

12

The Hive – The European Blog Conference

sisterMAG 19.05.2012

LONNY MAGAZINE
Bimonthly online magazine, launched in October 2009, that focuses on lifestyle and home decor
FIRST POPULAR ONLINE ONLY MAGAZINE AFTER DEATH OF PRINT

13

The Hive – The European Blog Conference

sisterMAG 19.05.2012

SWEET PAUL MAG
Food- und Style-Magazin aus New York, started as Online Magazine in 2010
ONLINE-MAGAZINE GOES PRINT & INTERNATIONAL

14

The Hive – The European Blog Conference

sisterMAG 19.05.2012

DECORATE
Home Decor and Styling Tipps compiled by blogger Holly Becker (Decor8)
BLOGGERS GET PUBLISHING DEALS FOR BOOKS

More examples

Advanced Style

Freunde von Freunden

Tartelette
sisterMAG 19.05.2012

15

The Hive – The European Blog Conference

REVERIE MAGAZINE
First online (quarterly) & digital wedding magazine in the UK.
INDUSTRY EXPERTS FINDING A NEW OUTLET

16

The Hive – The European Blog Conference

sisterMAG 19.05.2012

FAIR OBSERVER
Multimedia, multidisciplinary, multinational platform providing analysis of issues, events, and trends of global significance.
MANY INTERNATIONAL AUTHORS FORM ONE DIGITAL NEWSPAPER

17

The Hive – The European Blog Conference

sisterMAG 19.05.2012

FLIPBOARD
Social-network aggregation, magazineformat application software for Android and iOS
AGGREGATED CONTENT PRESENTER SUBSTITUTES MAGAZINE

More examples

18

The Hive – The European Blog Conference

sisterMAG 19.05.2012

PINTEREST
Pinboard-style social photo sharing website allowing users to create & manage theme-based image collections
CAPTURING & COLLECTING VISUALS STARTS SUBSTITUTING MAGAZINES

THE FANCY
Part store, blog, magazine and wish list. Its objective is to connect its users through shared tastes and the “things” they
19
The Hive – The European Blog Conference

find interesting

sisterMAG 19.05.2012

MIXEL
iPad app to create collages with photos around you and remix anyone else‘s

TRADITIONAL LEISURE ACTIVITIES WITH PAPER GO DIGITAL

20

The Hive – The European Blog Conference

sisterMAG 19.05.2012

PAPER.LI
Publishes Twitter, Facebook, Google+ or any web content into an online newspaper.

MIXTURE OF SOCIAL MEDIA SNIPPETS TURNS INTO NEWSPAPER

21

The Hive – The European Blog Conference

sisterMAG 19.05.2012

ion
Se lf -r tio efl n ec-

pr div e

es t rs

ion

l

ion

ua

tiv

at

Rit

im st pa

e

pic to

from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie

lu

xu r

y

fu

n
Ide ige mo nt ity

iry fa les ta

Ar

ch

ive

ics

at

pt

re la x

s fic imp at liion

ts ac y

tr ue lif -to e -

nt l g co sta No

ris

e

de se te lf re rm ad in ing ed

inf n or u l l ma tio n

ac n tu o al ity

ca ifi st n ju tio

su

rp

le ro dels mo
e n Pr ctio le se

co

mf

Ha

t or

m fir ns af inio op

p ou y gr ntit ide

22

s

sistermag

abc

23

The Hive – The European Blog Conference

sisterMAG 19.05.2012

summary

The future of publishing is bright and the opportunities are unlimited
24
The Hive – The European Blog Conference sisterMAG 19.05.2012

ot n

the end
sisterMAG 19.05.2012

25

The Hive – The European Blog Conference

credits

www.sister-mag.com
@sister_mag facebook.com/sister.magazin
Symbols
“Layout” symbol by Anna Weiss, from The Noun Project collection. „Projection Screen“ symbol by John Caserta, from The Noun Project collection “Worker” symbol by Bart Laugs, from The Noun Project collection.

statistics

http://www.aquarius.biz/de/2012/05/14/mobile-mediaspendings-folgen-nicht-der-mediennutzung/ http://www.nirandfar.com/2012/01/where-is-web-going.html

study
26
The Hive – The European Blog Conference

Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie

sisterMAG 19.05.2012

Sign up to vote on this title
UsefulNot useful