Samsung Group (Hangul: 삼성그룹; Hanja: 三星그룹; Korean pronunciation: [sam.

sʌŋ ɡɯ'ɾup], informally Samsung) is a South Korean multinational conglomerate ̚ company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues),[3][4] Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), [5] and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies).[6] Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance company),[7] Samsung Everland (the oldest theme park in South Korea)[8] and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).[9][10] Samsung produces around a fifth of South Korea's total exports[11] and its revenues are larger than many countries' GDP; in 2006, it would have been the world's 35thlargest economy.[12] The company has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".[13][14] Samsung History Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow. The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but

While it is the second largest mobile handset brand in India. Slim TVs and Side by Side Refrigerators. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations. Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates. which provides employment to over 8. technology. Networking. Samsung India achieved a sales turnover of US$3. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education.competitor Nokia is ahead with more than 100% increase in shares.While the Delhi R&D Centre develops software solutions for hi-end televisions such as Plasma TVs. Tamil Nadu in November 2007. IT and Telecom products in the Indian market. Samsung launched the company’s Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the areas of education. home appliance. social welfare and community development. Samsung India is a market leader in product categories like LED TVs. culture. Samsung began operations in India through its manufacturing complex located at Noida (UP). Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics . Samsung India has two R&D Centres in India – at Delhi and Bangalore . In 2009. Get Flash Player Using design-led product innovation and excellence in technology to exploit the global value opportunity CONSUMER ELECTRONICS Profile: samsung . IT and telecom product categories. it leads in the smart phone segment in India. LCD TVs. Refrigerators. Today. the Bangalore R&D Centre works on major projects for Samsung Electronics in the area of telecom. Samsung commenced operations of its second state–of-the-art manufacturing complex at Sriperumbudur. SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. In 2010. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual. Fully Automatic Front Loading Washing Machines.000 employees being involved in R&D. LED and LCD Televisions). wireless terminals and infrastructure. LCD TVs and Digital Media Products. Washing Machines and Split Air Conditioners categories. Mobile Phones. sports.5 billion. engineering and IT technical training.000 employees with around 6. which today houses facilities for Colour Televisions (including 3D. Its CSR programs respond to the social and environmental needs and seek to give back to communities that support the company. Refrigerators and Split Air Conditioners. the Sriperumbudur facility manufactures Colour televisions. Apart from development of innovative technology.

which often makes big investments during downturns so that it can increase its market share and make bigger profits when the industry cycle picks up. In the third quarter of 2007 Samsung’s mobile phone division overtook Motorola to gain second place in the market and has again seen growth in handset sales reaching 14% share. Samsung expects a further growth. To receive a high resolution PDF of this profile please click here Adidas .Samsung Electronics is part of one of the largest multi-billion dollar corporations in the world. Siemens and Hewlett-Packard. it is not all flash and glamour: Up until recently Samsung’s memory division was responsible for 70% of the profit but overcapacity has led to an industry wide decline. Undaunted however. Described by FHM as “cooler than an Eskimo in an Armani anorak” it is certainly giving its peers a run for their money. However. Samsung spends more than $6bn on research annually. Samsung launched the R7 LCD TV in 2005 which paved the way for the 2007 “Bordeaux”. The name Samsung literally means ‘three stars’ or ‘tristar’ in Korean. This is Samsung’s first LCD television to sell more than 1m units. Samsung’s innovation focus is therefore set firmly on design and. In 2007 it exceeded the $100bn mark in annual sales for the first time in its history. Samsung today owes much of its success to its Value Innovation Programme. ‘leading the digital convergence revolution’. on the design of digital TVs. This makes it one of the world's top three companies in the electronics industry where only two other companies. Although still far behind Nokia. It believes (and. is raising its capital investment in this division. If you are talking innovation in Samsung walks the walk and is now the established leader in consumer electronics. and its focus is on producing iconic devices for the next generation as Sony’s Walkman was in the ’80s and the iPod is today. it is clear that Samsung’s strategy of delivering high quality products with an emphasis on design is paying off and the company is confident of its future performance. with the increased demand for 3G handsets and its strong position in emerging markets. Time and again Samsung has proved it is able to look into the future and create what’s just around the corner for the rest of us. Samsung. It recognises that many of its products. to be fair. teaming up with Bang & Olufsen to produce the Serene. evidence suggests) that success in consumer electronics can only ever be short term and there is therefore a pressing need for continuous innovation in order to develop new technology platforms and create products that are first of its kind in the marketplace. such as semiconductors and flat-screens. a flat screen television with contours reminiscent of a wine glass. reflecting the Samsung Group’s dominance in two further sectors: Samsung Heavy Industries and Samsung Engineering and Construction. most specifically. have posted larger revenues. are now basic commodities. and most recently the Serenata handset. Samsung has also turned its hand to designing slick mobile phones. With a brand value now greater than Sony. As peers cut back this is a bold move that signals a strong confidence in the eventual upturn of the memory market. providing a range of leading-edge premium products and. With 6 design labs staffed by 450 people it is serious about understanding what it is consumers need long before considering the technologies required to deliver them. in their own words. In so doing Samsung has made a remarkable transformation from copy-cat manufacturer to become Asia's most valuable technology company.

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