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ACKNOWLEDGEMENT It has a great pleasure for me to undertake a Project for a company which
ACKNOWLEDGEMENT
It has a great pleasure for me to undertake a Project for a
company which is world famous. I felt highly worthy doing the project
entitled as -“Market Survey on Royal Enfield Bullet 350 in Pilibhit.
I
am
grateful to
my
project
guide
Mr.
Rajeev Joshi
Faculty Members of S.C.M.S, Pilibhit and Mr. Hemant Jagota, Executive
Director of S.C.M.S. Pilibhit, This project would not have completed
without their enormous help and worthy experience. Whenever, I was in
need, they were there behind me.
I also want to place my thanks to all the respondents who
patiently listened to me and co-operated me to complete my project.
Last but not least I am thankful to all those who are not
specifically named but believe me I am really obliged by your co-operation
and support.
Although, this report has been prepared with utmost care
and deep routed interest. Even then I accept respondently for un-efficiency,
generality and imperfection.
RAJENDAR PRASAD
B.B.A IV SEM.
S.C.M.S. Pilibhit
FACULTY DECLARATION
This is to certify that Rajendar Prasad, the student of “Springdale College of Management Studies, Pilibhit”
This
is
to certify
that
Rajendar Prasad,
the student
of
“Springdale College of Management Studies, Pilibhit” has undertaken his
project work under my supervision. His survey title is “Royal Enfield Bullet
350”.
This project has undertaken for the partial fulfillment of “B.B.A”.
This is further certified that, this work has not been submitted elsewhere
for the award of any degree and has not been published for any purpose to
the best of my knowledge. The information collected through this survey
work shall be used only for the research purpose.
MR. RAJEEV JOSHI
(MBA)
Faculty member
S.C.M.S,Pilibhit
OBJECTIVE OF STUDY
The main objective of study is to get knowledge about the current position of “Royal Enfield
The main objective of study is to get knowledge about
the current position of “Royal Enfield Bullet 350” in Pilibhit
City.
Factor which influence to purchase Royal Enfield Bullet 350.
Who are the main competitor brand of Royal Enfield Bullet
350.
What percentage of Royal Enfield Bullet 350 has been sold
in market in comparison of another bike.
EXECUTIVE SUMMARY
Title of Survey
:
Market Survey Of Royal Enfield Bullet 350 in
Pilibhit
Place of Study
:
Pilibhit
Sampling Unit
:
Consumer
Sampling Size
:
100 consumers.
RESEARCH METHODOLOGY
The following research methodology has been adopted in this

study.

  • 1. Data collection

  • 2. Data presentation & analysis

  • 3. Conclusion & recommendation

Data can be collected from different methods. Primary Data:

Primary data these methods have been adopted.

  • 1. Questionnaire method

  • 2. Direct Interview

The proper beginning of questionnaire is one of the very important steps in planning data collectively for analysis of the problem at hand. In this method some question has to be formulated according to the reed of problem and the different people are surveyed with the help of the questionnaire.

Direct interview is giving clear picture of customer behavior. The interviewer interviews the consumer and the responses are received . Directly from the same ago state of the consumer. Their responses are more authentic, more maulstick & more useful in interpretation and drawing conclusion. Moreover as producers and dealers hand the car segment at

various stages before, actually passing on to the consumers. Hence the behavioral response forms the basis of this study. This is why they are supported to be interviewed personally as well as through questionnaire method.

Secondary data: related to this study needs to be collected from 1ibrary, journals, articles, newspapers, & magazines.

In order to make data under stable, it may be necessary to arrange similar& dissimilar things in an orderly & logical way. Thus the data can be classified so that it is presented in a proper form duly divided in to groups with, respect to some characteristics. Preventative of data along with tables and graphs help to make cop rises and to draw meaningful conclusion.

SAMPLING SCHEME AND SAMPLE SIZE

The procedure used for sampling was “convenience & judgment sampling” Although the sample chosen by this method has

a main drawback of the members not being true representative of the universe, yet for a research to be a completed in such a short

time limit, it solves the purpose. The sample size taken for the purpose a research was 100.

SAMPLING PLAN

Sampling Frame

:

The sampling frame is the city

 

Pilibhit for the project.

Sampling Unit

:

The sampling unit is the users of

 

Royal Enfield Bullet 350 .

Sample Size

:

For the study it was decided to

Collect a sample of 100 Users.

INSTRUMENTED OF THE DATA COLLECTION

Data collection forms the basic of a research project it is integral part of relevance and
Data collection forms the basic of a research project it is
integral part of relevance and genuinely of data to be collected are the
important factor for instrument selected.
Keeping in mind the objecting of the research. A questionnaire
was designed for the purpose of collecting data for project. It was a
non-disguised and structured questionnaire. The questionnaire was
framed keeping in mind that how this would provide most relevant
and complete information required fulfilling the objectives of
research. While designing the size of the questionnaire was also given
the importance keeping in mind the mental stores of the users.
METHODS USED FOR THE
DATA ANALYSIS
Keeping in view the nature of questions, it was decided to
use the percentage method for analyzing different questions.
LIMITATIONS
  • As whole users were considerate, yet there were few who were very cynical about market survey and found them useless. Some would for the reasons best known to them only, gives round data or would not divulge any information at all. Findings have been revealed by the research that are enthusiastic but have little experience in the field of research.

  • The sample size of Hundred respondents for the consumer survey is very small.

  • The time given for survey i.e. one month is too less for the study.

  • The study is spread in Pilibhit region because survey in all the areas is very time consuming.

  • The sample was collected using connivance sampling techniques. As such result may not give an exact representation of the population.

  • As whole users were considerate, yet there were few who were very cynical about market survey and found them useless.

CONCLUSION

During the survey respondents gave different answers. On the basis of answers we can say that most of the people in Pilibhit have Hero Honda and Bajaj Bike. The selling of Royal Enfield Bullet 350 is below than the Hero Honda and Bajaj Bikes.

The most effective feature of Royal Enfield Bullet

350

is

it

mileage and its price. There are two features which are too satisfied i.e. resale value and maintenance.

Most

of

customers

want

that

the

spare

part

should

be

available in market easily.

SUGGESTION

  • Service provided

by

the

service

station

is

so

expensive so

try to reduce the

cost

of

service

to

get

more

popularity

between all two wheelers.

   
  • Try to reduce

the

cost of spare

parts.

 
  • At present television and newspaper are most effective media, so pay more attention toward newspaper for more publicity in Pilibhit region.

  • Instead of giving black and white advertisement, colored advertisement should be proffered.

  • Customer satisfaction level is moderate and tries to increase customer satisfaction.

  • Inter personnel communication skill should be developed with their customer to get continuous feedback.

WEAKNESS  Dealer network is very poor particularly in Pilibhit Distt.  Marketing strategy and the
WEAKNESS
Dealer network is very poor particularly in Pilibhit Distt.
Marketing strategy and the marketing efforts are not
so aggressive
like they
have
to
be
for
the coming
tough competition. Now it should be realized that it is
not neck-to-neck competition
competition.
but
a
cutthroat
After
sale
service
and
the
workshop
service
are
not
up to the mark. Customer is not fully satisfied with
the showroom facilities.
Always remember one satisfied customer creates one
prospective customer but one dis-satisfied customer
will break 10 prospective customers.
BIBLIOGRAPHY www.wikipedia.org www.royalenfield.com www.google.com www.infibeam.com › ... › Royal Enfield Bullet www.iloveindia.com/bikes/royal-enfield/bullet-350.html bikeadvice.in/royal-enfield-bullet-electra-350cc www.bharattraders.com/royal-enfield.html
BIBLIOGRAPHY
www.wikipedia.org
www.royalenfield.com
www.google.com
www.infibeam.com ›
...
› Royal Enfield Bullet
www.iloveindia.com/bikes/royal-enfield/bullet-350.html
bikeadvice.in/royal-enfield-bullet-electra-350cc
www.bharattraders.com/royal-enfield.html