Library Media Network eBook Report

Summary of Select Traffic and User Behavior Statistics Data Period: March 1-31, 2012

Disclaimer: Current data values are based on preliminary reporting and subject to change as methodology continues to evolve.
OverDrive, Inc. 8555 Sweet Valley Drive, Cleveland OH, 44125 USA P: +1 216 573 6886 | F: +1 216 573 6888 | www.overdrive.com

OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Executive Summary OverDrive has collected data from services it provides across its network of hosted digital catalogs. This may provide publishers and libraries with useful insights into the rapidly growing eBook market. This information provides statistics regarding when and how readers are browsing for eBooks, digital audiobooks, music and video content and visiting library virtual branches. This report summarizes the period of activity from March 1-31, 2012. Current data values are based on preliminary reporting and subject to change as methodology continues to evolve. OverDrive will be releasing additional reports to its publisher and library partners, providing supplemental information from datasets on user behavior, traffic trends and audience composition. OverDrive's data reports were developed in compliance with library privacy policies and do not include any identifying user information. Key Findings Network Overview of eBook Activity at Public Library Catalogs During March 2012, 5.02 million visitors viewed 146 million pages over 12.6 million visits to OverDrive-hosted digital catalogs. Visitors experienced more than 630 million digital book cover images while browsing. On average, eBook catalogs hosted more than 408,000 visits each day, including visits from 219 countries. Visitors viewed 11.6 pages and browsed the site for 9 minutes 34 seconds on average.

©OverDrive, Inc. April 16, 2012

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OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Daily Page Views
6,000,000 5,000,000 3/1/2… 3/5/2… 3/7/2… 3/3/2… 3/9/2… 3/15/… 3/19/… 3/21/… 3/25/… 3/27/… 3/31/… 3/11/… 3/13/… 3/17/… 3/23/… 3/29/… 4,000,000

Cover Image Impressions (Top 30 titles) Visitors to OverDrive-hosted digital catalogs generated more than 630 million cover impressions from March 1 to March 31, 2012. The top 30 titles generated more than 21 million views. Title
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Explosive Eighteen The Help Litigators The Hunger Games The Girl with the Dragon Tattoo Defending Jacob 1st to Die Catching Fire I’ve Got Your Number Smokin’ Seventeen Mockingjay The Confession The Affair Twilight 9th Judgement A Game of Thrones Harry Potter and the Chamber of Secrets The Girl Who Kicked the Hornet’s Nest Harry Potter and the Prisoner of Azkaban Water for Elephants The Girl Who Played with Fire Heaven is for Real Harry Potter and the Order of the Phoenix The Next Always 1225 Christmas Tree Lane Eclipse Harry Potter and the Sorcerer’s Stone 2nd Chance Chasing Fire The Anatomist’s Apprentice

Cover Impressions
1,190,114 1,161,397 1,048,850 1,021,999 981,561 966,509 859,719 836,410 745,594 736,503 732,918 686,630 684,083 668,758 644,988 637,960 636,239 628,234 611,625 584,314 584,208 569,073 561,806 557,005 554,056 534,398 533,849 519,987 517,673 511,247

©OverDrive, Inc. April 16, 2012

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OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Browsing and On-site Searches In March, nearly 60 percent (59.7%) of readers browsed public library eBook collections to discover new content. OverDrive defines browsing as exploring a digital library catalog without a targeted search term. On-site Search tracks searches conducted on an OverDrive-managed digital book catalog. This includes when a user searches for a title or selects from a pre-defined search term, i.e. genre, recently returned titles, and/or book series links.
Visits Browsing Search Results Total 4,118,601 2,779,580 6,898,181 Page Views 40,368,515 31,316,530 71,685,045

Top 10 Book Series Searches 1 Song of Ice and Fire 2 Fifty Shades Trilogy 3 In Death 4 Harry Potter 5 Stephanie Plum 6 Anita Blake, Vampire Hunter 7 The Sookie Stackhouse Novels 8 Rock 9 Women's Murder Club 10 Inheritance Cycle

Top 10 Genre Searches 1 Romance 2 All Fiction 3 Mystery & Suspense 4 Historical Fiction 5 Science Fiction & Fantasy 6 Biography & Autobiography 7 Mystery & Thriller 8 All Nonfiction 9 Literature 10 History

©OverDrive, Inc. April 16, 2012

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OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Hourly Browsing Activity Visitors are most active on OverDrive-hosted digital catalogs between 8 p.m. and 9 p.m. in their respective regions, followed by 7 p.m. and 10 p.m. region-respective windows.

Page Views by Hour of Day
14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 21:00 20:00 19:00 22:00 16:00 18:00 15:00 17:00 14:00 13:00 11:00 12:00 10:00 9:00 23:00 8:00 7:00 0:00 6:00 1:00 5:00 2:00 3:00 4:00

Page Views

Active Visitor Markets Designated Media Market (DMA) The greater New York area hosted more than 9 million page views during the month of March.

Top Ten Market Areas
10,000,000 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0

Page Views

©OverDrive, Inc. April 16, 2012

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OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Device Share The majority of site visits and page views for digital book collections come from Windows® computers and iOS devices. Site Visits by Device
Windows iOS Macintosh Android Other Mobile Other Desktop Blackberry 6,137,523 3,590,612 1,638,820 692,731 318,237 122,296 92,041 5% 3% 1% 1%

13% 49%

28%

Page Views by Device
Windows iOS Macintosh Android Other Mobile Other Desktop Blackberry 87,229,876 29,853,351 14,831,103 8,504,018 3,310,205 1,265,532 1,127,490

2% 6% 10%

1%

1%

20%

60%

Personal Computer Visits
1% Windows 21% Macintosh Other Desktop 78%

Mobile Device Visits
7% iOS Android Other Mobile Blackberry 15%

2%

76%

Personal Computer Page Views
1% Windows Macintosh Other Desktop 14%

Mobile Device Page Views
8% 2% iOS Android Other Mobile Blackberry 70% 20%

85%

©OverDrive, Inc. April 16, 2012

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OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Lending Information Visitors placed more than 2.6 million holds on eBook titles during the month of March. Top 25 Hold Titles The Hunger Games Catching Fire Mockingjay The Help The Litigators The Girl with the Dragon Tattoo Defending Jacob A Game of Thrones I've Got Your Number The Lucky One Extremely Loud and Incredibly Close The Girl Who Kicked the Hornet's Nest Explosive Eighteen Unbroken The Girl Who Played with Fire The Next Always The Paris Wife The Night Circus The Tiger's Wife Miss Peregrine's Home for Peculiar Children Private 1st to Die Heaven is for Real The Immortal Life of Henrietta Lacks The Affair Format Audiobook Audiobook Audiobook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook eBook Holds 40,032 23,628 17,714 13,812 11,626 10,687 10,514 10,271 9,776 9,722 9,576 8,331 8,291 7,624 7,546 7,515 6,561 6,113 5,492 5,364 4,896 4,871 4,780 4,482 4,378

©OverDrive, Inc. April 16, 2012

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OverDrive, Inc.
Library Media Network Analytics Report

Data Period: March 1-31, 2012

Individual Title Case Study First-time novelist Tessa Harris received more than 500,000 cover impressions for her debut, ‘The Anatomist’s Apprentice.’ The book is now one of the most-viewed and most-held titles in digital catalogs around the world. Title Publisher Waiting List Rank (out of 84,246) Cover Impressions The Anatomist's Apprentice Kensington Publishing 168 511,247

©OverDrive, Inc. April 16, 2012

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