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Factsheets December 2011
P.O. Box 35566, Abu Dhabi, United Arab Emirates Tel: +971 2 5110000, Fax: +971 2 5111200, www.etihad.com National Airline of the United Arab Emirates
Factsheet Etihad Airways In Brief
Etihad Airways, the national airline of the United Arab Emirates, has in just eight years established itself as the world‟s leading airline. Set up by Royal (Amiri) Decree in July 2003, Etihad commenced commercial operations in November 2003 and has gone on to become the fastest growing airline in the history of commercial aviation. Abu Dhabi, the capital of the United Arab Emirates, is the airline‟s hub. Etihad‟s fleet of 63 aircraft operates more than 1000 flights per week, serving an international network of 84 passenger and cargo destinations in 52 countries. The airline seeks to reflect the best of Arabian hospitality – cultured, considerate, warm and generous – as well as enhance the prestige of Abu Dhabi as a centre of hospitality between East and West. Etihad has received a range of awards that reflect its position as the leading premium airline brand in the world, including „World‟s Leading Airline‟ at the World Travel Awards in 2009 and 2010.
Board of Directors: Etihad is governed by a Board of Directors under the
chairmanship of HH Sheikh Hamed bin Zayed Al Nahyan and operates in terms of its founding legislation and the Article of Association of the Company. The current Board consists of seven independent non-executive members and has two sub-committees, being an Executive Committee and an Audit Committee, each with its own charter and Chairman, comprising: HH Sheikh Hamed bin Zayed Al Nahyan - Chairman of the Board; HH Sheikh Khaled bin Zayed Al Nahyan - Vice Chairman of the Board; HE Ahmed Ali Al Sayegh - Board Member; HE Mohamed Mubarak Fadel Al Mazrouie - Board Member; HE Mubarak Hamad Al Muhairi - Board Member; HE Hamad Abdullah Al Shamsi - Board Member; and HE Khalifa Sultan Al Suwaidi - Board Member.
Management team: The airline is led by James Hogan, who was appointed Chief
Executive Officer in 2006. The management team also comprises: James Rigney - Chief Financial Officer; Peter Baumgartner - Chief Commercial Officer; Richard Hill - Chief Operations Officer; Kevin Knight, Chief Strategy and Planning Officer; and Ray Gammell - Chief People and Performance Officer.
Business: Etihad‟s main business is the international air transportation of
passengers. Etihad also operates Etihad Holidays, Etihad Crystal Cargo and a global contact centre organisation as part of its commercial group.
Destinations: Etihad serves 84 destinations in 52 countries, including:
Abu Dhabi, Alexandria, Almaty, Astana, Athens, Amman, Baghdad, Bahrain, Bangkok, Beijing, Beirut, Bengaluru (Bangalore), Brisbane, Brussels, Cairo, Cape Town, Calicut, Casablanca, Chennai, Chengdu, Chicago, Cochin, Colombo, Damascus, Dammam, Delhi, Dhaka, Doha, Dublin, Düsseldorf, Erbil, Frankfurt, Geneva, Hyderabad, Islamabad, Istanbul, Jakarta, Jeddah, Johannesburg, Karachi, Kathmandu, Khartoum, Kuala Lumpur, Kuwait, Lahore, Larnaca, London Heathrow, Malé, Manchester, Manila, Melbourne, Minsk, Milan, Moscow, Mumbai, Munich, Muscat, Nagoya, Nairobi, New York, Paris, Peshawar, Riyadh, Shanghai, Singapore, Seoul, Seychelles, Sydney, Tehran, Toronto, Thiruvananthapuram, and Tokyo.
The airline currently operates a fleet of 63 aircraft, consisting of: two Airbus A319s; 13 A320s; 16 A330-200s; six A330-300s; four A340-500s; seven A340-600s; eight Boeing 777-300ERs; two A300-600Fs; two A330-200Fs; one B777-200F and two MD11Fs. The airline announced what was at the time the largest aircraft order in commercial aviation history at Farnborough International Air Show in 2008, for up to 205 aircraft – 100 firm orders, 55 options and 50 purchase rights. Over the next 10 years, Etihad Airways plans to take delivery of: 19 A320s between 2011 and 2015; 10 Airbus A380s from 2014; 25 A350s between 2017 and 2020; 31 Boeing 787s between 2014 and 2020; and 10 Boeing 777s between 2012 and 2013.
Passenger numbers and revenue: In 2010, Etihad saw passenger numbers top
7 million for the first time and revenue passenger kilometres (RPKs) rise 20.1 per cent. Etihad‟s revenue exceeded US $2.9 billion in 2010.
Codeshares: Etihad has 34 codeshare agreements in place, building the airline‟s
international network. These include Aer Arann, Air Astana, Air Malta, Air New Zealand, Alitalia, American Airlines, ANA, Asiana, Bangkok Airways, bmi, Brussels Airlines, Cyprus Airways, Czech Airlines, flybe, French Railways (SNCF), Jet Airways, Kuwait Airways, Malaysia Airlines, Malev, Middle East Airlines, Olympic Air, Pacific Blue, Philippine Airlines, Royal Air Maroc, Saudi Arabia Airlines, Siberia Airlines (S7), Sri Lankan Airlines, TAP Portugal, Turkish Airlines, Ukraine International, Virgin Blue, V Australia, Vietnam Airlines and Yemenia.
Product: Etihad Airways is committed to providing guests with a superior travel
experience both inflight and on the ground. The airline has recently upgraded a
number of its aircraft in Business Class and Economy Class cabins, and its new First Class suite is now available on all three-class aircraft. Etihad Airways also offers a range of convenient ground services, including chauffer pick-up in 24 destinations globally and premium lounges in Abu Dhabi, London, Frankfurt, Dublin and Manchester.
Etihad Guest: The award-winning loyalty program, Etihad Guest, was launched in
August 2006 and quickly established itself as one of airline industry‟s fastest-growing and most innovative loyalty programs. Etihad Guest now boasts more than 1.25 million members. The program offers members the opportunity to accumulate Etihad Guest Miles which can be redeemed against a wide selection of more than 2,900 flights and non-flight rewards from more than 200 partners, ranging from hotel accommodation and car rental to retail discounts and exciting products on Etihad Guest‟s online Reward Shop.
Sustainability: Etihad Airways is fully committed to conducting its business in ways
which ensure the responsible management of the effect it has on the environment. Through the adoption of its environmental policy, partnership with the Masdar future energy initiative and its fuel efficient fleet, the airline is focused on abiding by the principles of reduce, reuse and recycle.
People: Etihad employs more than 8,000 staff representing over 120 nationalities
from around the world. The airline is also committed to pioneering opportunities for the UAE‟s national population, and through its Emiratisation Program, offers a wide range of training opportunities for Emiratis, including a cadet pilot scheme, a technical engineering development program and a graduate management development program.
Sponsorships: Etihad is proud to support a range of sporting and cultural events in
the United Arab Emirates and worldwide. These sponsorships are consistent with Etihad‟s values of hospitality, team spirit, and helping bring Abu Dhabi to the world and the world to Abu Dhabi. Etihad‟s major sponsorships include the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Manchester City Football Club, Etihad Stadium in Melbourne, Sport Australia Hall of Fame, GAA Hurling All-Ireland Senior Championship, Harlequins Rugby Football Club and V8 Supercars Australia.
PO Box 35566, Head Office Khalifa City A, Abu Dhabi United Arab Emirates www.etihad.com
Moscow. Riyadh. Jeddah. Kuala Lumpur. Nairobi.190 flights per month. Cochin. Larnaca. Doha. Karachi. . Delhi. New York. Colombo. Cairo.211 flights per week. Melbourne. Lahore. Mumbai. Beirut.145 flights per year (current estimates). Islamabad. Kathmandu. Milan. Chennai. and Tokyo. Malé. Damascus. Toronto. Etihad‟s on time performance in was 2010 was 72 per cent for zero minutes and 87 per cent for below 15 minutes. Geneva. Dammam. Dhaka. Etihad plans to operate to up to 100 major business and leisure destinations around the world by 2020. Jakarta. Manila. Bahrain. 5. Chengdu. Munich. including: Abu Dhabi. Brisbane. Seychelles. Nagoya. Cape Town. Calicut. Chicago. Frankfurt. Baghdad. Casablanca. Bengaluru (Bangalore). Hyderabad. Dublin. Erbil. Singapore. Astana. Sydney. London Heathrow. Khartoum. Tehran. Muscat. Thiruvananthapuram. Istanbul. Amman. Brussels. Seoul. On average Etihad currently operates: 173 flights per day. Manchester. Peshawar. Alexandria. Shanghai. Almaty. 1. Johannesburg. As part of its long term vision. Bangkok. Beijing.Factsheet December 2011 Network Etihad currently serves 84 destinations in 52 countries. and 63. Minsk. Kuwait. Athens. Paris. Düsseldorf.
25 A350s between 2017 and 2020. but not the delivery date). 31 Boeing 787s between 2014 and 2020. 55 options (guaranteeing the price of the aircraft and the delivery date) and 50 purchase rights (guaranteeing the price of the aircraft. and 10 Boeing 777s between 2012 and 2013. for up to 205 aircraft – 100 firm orders. Over the next 10 years. 10 Airbus A380s from 2014. the airline announced what was at the time the largest aircraft order in commercial aviation history. Etihad Airways plans to take delivery of: 19 A320s between 2011 and 2015. .Factsheet December 2011 Fleet Etihad‟s fleet is one of the youngest in the world and currently consists of 63 passenger and cargo aircraft: Aircraft Airbus A319 Airbus A320 Airbus A330-200 Airbus A330-300 Airbus A340-500 Airbus A340-600 Boeing 777-300ER Airbus A300-600F (Freighter) A330-200F (Freighter) MD11F (Freighter) B777-200F (Freighter) Fleet 2 13 16 6 4 7 8 2 2 2 1 Engine IAE V2500 IAE V2500 and CFM 565A Rolls-Royce Trent 700 Rolls-Royce Trent 700 Rolls-Royce Trent 500 Rolls-Royce Trent 500 GE90 Pratt & Whitney 4158 Rolls-Royce Trent 700 Pratt & Whitney 4462 GE90 At Farnborough International Air show in 2008.
The new First Class product is being rolled out progressively to Etihad‟s existing three-class fleet this year. Etihad‟s Diamond First Class was awarded „World‟s Best First Class‟ in the Skytrax awards for two years running. use the latest inflight entertainment systems. On the ground. which are longer and wider. more storage space and a state-of-the-art Panasonic eX2 inflight entertainment system with a 15. as voted for by more than 18 million passengers worldwide. Etihad has recently upgraded a number of its aircraft in the Business Class and Economy Class cabins. all with direct aisle access in a 1-2-1 configuration. a large wood-finished table. New advanced Business Class seats are now being introduced. The seats include larger meal and cocktail tables. and experience fine dining and impeccable service. and its new Diamond First Class Suite is now available on all routes with First Class. ambient lighting with dimmer settings. in-seat power points and USBs. In the air: Diamond First Class: In August 2009. featuring a luxurious Poltrona Frau leather seat that converts to a fully flat bed. as voted for in the Skytrax annual poll. Etihad took delivery of the first of its six A330-300s with all cabins upgraded in December 2009 and all deliveries will be complete in September 2011. armrests and ottomans upholstered by Poltrona Frau. won the World‟s Best Business Class award in 2009. available on all routes with First Class by October. Arabic-styled sliding doors offering complete privacy. Etihad represents modern Arabia and its home.4 inch personal screen. smooth and fast as possible. . while also drawing inspiration from the very best in five-star boutique hospitality from around the world. The First Class cabin also includes a spacious and comfortable changing room with a leather fold down seat and full length illuminated mirror. luxurious leather headrests. Abu Dhabi. featuring a seat that converts to a fully flat bed. Etihad has introduced a range of services designed to make the travel experience as comfortable.Factsheet Product and Services December 2011 Etihad Airways is committed to providing guests with a superior travel experience both inflight and on the ground. and four individual lighting options with dimmers. Pearl Business Class: Etihad‟s Pearl Business Class. Customers travel in state-of-the-art seating designed for maximum comfort. Etihad introduced its new First Class Suite. a personal wardrobe with mirror. a 23inch personal entertainment screen.
hand-picked from around the world. and a hot and cold café service with a range of beverages from cappuccino to green tea. the menu is adjusted to include only of those dishes. Inflight entertainment: All Etihad flights are fitted with state-of-the art. a Panasonic eX2 system. choosing from an extensive á la carte menu or “Kitchen Anytime” menu. including a kids only channel. rolling the concept out progressively across the network. Etihad is progressively introducing one of the world‟s most comprehensive in-flight entertainment systems. USB port and power sockets underneath the 10. one taste of Arabia dish and one Western option. For men. In November 2011. music and interactive games. Guests may dine when they like. The Inspired Service in Economy Class includes hot desserts. On power points located at every seat. on-demand entertainment systems. guests can recharge their laptop or mobile phone and connect personal devices to the system. the Kaiseki menu on flights to Japan). are available to help guests find the right dish to suit their mood and the perfect accompaniment. Seats are ergonomically designed for comfort. on a number of its aircraft. Food and Beverage Managers. Etihad will begin introducing qualified Inflight Chefs in its First Class cabins. with a 32 inch pitch. typically including at least one dish inspired by the destination. Dining: Dining is an inspiring experience in Etihad‟s Diamond First Class and Pearl Business Class. An extension of the Inspired Service philosophy already embedded in its First and Business Class cabins. available in a wide choice of languages. Each seat is also equipped with a handheld controller. Guests can enjoy over 600 hours of movies. an offering unique to Etihad. touches of luxury and greater choice and flexibility.4 inch personal entertainment screen. specially selected from the world‟s best vineyards.Factsheet December 2011 Coral Economy Class: Etihad has rolled out a new service style in Economy Class. A large pillow is provided. Etihad offers a fashionable black cosmetic purse detailed with exclusive crystals by Swarovski. Advanced seating for the Economy cabin was introduced in December 2009 and is now available on all A330-300 aircraft. Guests can indulge in a selection of complimentary drinks. Each inflight menu is tailored to the route. Amenity kits: For Diamond First Class female guests. hired from leading establishments worldwide. the new service delivers greater levels of personal attention. Exclusive boutique wines are served. TV shows. Small touches on the seat such as coat hooks and cup holders make the space more individual. The new Economy cabin offers a new interior design. an . On routes where there is a very high demand for particular menu items (ie Indian cuisine on flights to the Indian Subcontinent. footrest and a deep recline.
including a complimentary Six Senses spa. unique shopping experience while onboard. and à la carte fine dining. engaged and enjoy their time at the airport.Factsheet December 2011 exclusive black leather cufflink box holds quality amenities. In Abu Dhabi. toothbrush and toothpaste. guests can enjoy a complimentary spa treatment from Six Senses spa. On the ground. Customers also have the opportunity to pre-order items online or via email to ensure their requested products are available onboard their next flight. Coral Economy Class guests receive an amenity kit containing comfort items in a handy travel pouch. television and an exciting children‟s menu. champagne bar. featuring up to 170 products. In Business Class. in conjunction with its airline partners. socks. socks and eyeshades. including a “kids only” interface. Family Travel: Etihad offers a variety of products and services designed to make travelling with children more enjoyable. which is full of fun activities. music and interactive games. Etihad also offers special inflight menus for children and state-of-the-art inflight entertainment programs with more than 600 hours of movies. Etihad‟s signature First and Business Class lounges in Abu Dhabi. ear plugs. On the ground: Lounges: Etihad‟s First and Business Class guests receive access to luxury lounges across all destinations. Etihad lounges in Abu Dhabi offer nannies to watch over children. such as a shaving kit with Schick Xtreme 3 razor and shaving cream. TV shows. stickers. with books. Inflight Duty Free: Etihad offers all guests the opportunity to shop inflight from the airline‟s „exclusives‟ range. Parents can keep children busy and creative with the airline‟s „kids‟ pack‟. hassle free. hand cream and lip balm. an offering exclusive to Etihad Airways First Class. Further. taking care that they are safe. The program provides travellers with a convenient. toys. In the Business Class lounge. On select ultra long haul flight. rest and . business. Manchester and Dublin offer Family Rooms equipped to keep children busy and happy. cabin crew offer guests designer skincare products from Korres. cigar lounge. eyeshades and products from luxury brand La Prairie such as moisturiser. pencils and games and available on all flights longer than 1 ½ hours. international buffet cuisine. The range is perfect for selecting last minute gifts for family and friends as well as showcasing many products that are either available exclusively to the airline industry or designed specifically for Etihad‟s guests. London. Both amenity kits include toothbrush and toothpaste. ear plugs. The kits are complemented by highquality tailored male and female sleeper suits. the airline‟s signature First Class lounge offers guests a range of luxury services.
excellent climate-control systems. prayer rooms are available and children can be kept entertained by nannies in a family room.Factsheet December 2011 relaxation and entertainment options. In both lounges. Check-in. Etihad offers dedicated check-in areas for families and Etihad Guest Silver cardholders. Pearl Business Class and Etihad Guest Gold cardholders can take advantage of priority boarding. An exclusive fast-track service is available for First and Business Class passengers arriving into and leaving Abu Dhabi. Online check-in: All guests can save time by checking in online from 24 hours to two hours before departure. Guests can check-in. with personal chauffeurs available at 24 Etihad destinations in 16 countries. . Abu Dhabi Airport: Etihad provides porter and concierge facilities and a separate check-in desk with spacious surrounds for First Class and Business Class guests. In Abu Dhabi. Dubai terminal: A terminal check-in in downtown Dubai allows Etihad guests the opportunity to check in six to 24 hours before a flight. ergonomically-designed seats. Etihad Chauffeur: Etihad Chauffeur is a premium limousine service that creates a unique door-to-door experience for Diamond First Class and Pearl Business Class guests. the airline offers a dedicated lounge for those passengers awaiting the Etihad Chauffeur service. check their baggage and travel to Abu Dhabi airport via luxury coaches. For Economy Class passengers. The fleet of Mercedes-Benz coaches is equipped with elegant interiors. Luxury coach service: Etihad‟s Coral Economy Class guests can enjoy complimentary luxury coach transportation between Abu Dhabi International Airport and Dubai or Al Ain. Priority boarding: Diamond First Class. Etihad also operates its own lounges in London. Check-in. Frankfurt and Dublin. Manchester. choose their preferred seats and print their own boarding pass to present upon arrival at the Bag Drop counter at the airport. as well as a number of destinations worldwide. an entertainment system and high-resolution 14-inch monitors. as well as Etihad Guest Gold cardholders.
Airline category – Pan Arab Web Awards . Bangladesh 2010 • World‟s Best First Class – Skytrax • Best First Class Airline Seat . Milan • Business Airline of the Year – 2011 Guardian Observer Travel Awards • Leading Airline – World Travel Awards Middle East • Leading Airline First Class – World Travel Awards Middle East • Leading Airline Inflight Entertainment – World Travel Awards Middle East • Leading Cabin Staff – World Travel Awards Middle East • Web Excellence. Etihad has received a range of local and international awards that reflect its position as the leading premium airline in the world. Airline category – Pan Arab Web Awards • Best Co-Branded Card in the Middle East – Smart Card Awards Middle East • Best Long Haul Airline – Irish Travel Awards • Best Economy Class – Monitor Airline of the Year Awards.Skytrax • Best First Class Onboard Catering – Skytrax • Airline of the Year – Aviation Business Awards • Second in „Top Airlines Global‟ Category – Condé Nast Traveler Awards • World‟s Leading First Class – World Travel Awards • World‟s Leading Airline – World Travel Awards • Leading Airline – World Travel Awards Middle East • Leading Airline First Class – World Travel Awards Middle East • Leading Airline Economy Class – World Travel Awards Middle East • Leading Cabin Staff – World Travel Awards Middle East • Leading International Marketing Campaign – World Travel Awards Middle East • Leading In-flight Entertainment – World Travel Awards Middle East • Best First Class Onboard Catering – World Travel Awards Middle East • „International Sponsorship‟ category in the Arabian Sponsorship Awards 2010 • Airline Campaign of the Year – Expedia Marketing Awards • Web Excellence. as judged by over 18 million air travellers worldwide in the annual Skytrax survey.2011 Biz Travel Forum. In November 2010. Etihad was awarded „World‟s Best First Class‟.Factsheet An Award Winning Airline December 2011 In its first seven years of operation. Bangladesh • Best Meal in Economy Class – Monitor Airline of the Year Awards. In 2011. Etihad was recognised as the „World‟s Leading Airline‟ for the second consecutive year at the World Travel Awards. Etihad‟s awards to date include: 2011 • World‟s Best First Class – Skytrax Awards • World‟s Best First Class Onboard Catering – Skytrax Awards • Best Business Class .
Business Traveler USA • Leading first class . Dublin • Best Airline to the Middle East / Africa .Wanderlust Travel Awards.Business Travel Awards 2009 • World‟s Leading Airline .Middle East World Travel Awards (WTA) .Freddies awards • Best Award Redemption .Business Traveller Middle East awards • Middle East Deal of the Year award .World Travel Awards (Global) • European Sponsorship of the Year Award .Freddies awards • Best Member Communication .Factsheet December 2011 • Top Operational Excellence Award – A340-500/600 aircraft • Airline of the Year – Food Services Middle East. Dublin 2008 • Airline of the year . Pax International • Deals of the Year – Global Trade Review • Avian Award for In-flight Innovation (E-Box) .APEX • Treasurer of the Year – Global Traveler • Best Environmental Initiative – Best in Abu Dhabi Awards • Best Airline to the Middle East – Irish Travel Awards • Best Airline to Asia Pacific – Irish Travel Awards • Best Business Class Airline – Irish Travel Awards • Best Long Haul Airline .World Travel Awards Middle East • Leading Airline Lounge .USA • Leading airline.Irish Travel Trade News awards.Aviation Business Awards (ITP) • James Hogan.The Airfinance Journal awards • Best Business Class Airline award .CEO Middle East awards (ITP) • WebAward for Outstanding Achievement in Website development from Web Marketing Association . Aviation CEO of the year .World Travel Awards Middle East • Leading International Marketing Campaign .World Travel Awards Middle East • Leading First Class .Business Traveller Middle East awards • Best Cabin staff .Irish Travel Trade News awards.British Travel Awards • Airline of the Year .World Travel Awards (WTA) • Marketing strategy of the year .Skytrax awards • Best business class . UK • Best Business Class Airline .World Travel Awards Middle East • Best Website .Skytrax awards • Top Worldwide Airline (Silver) . London.Freddies awards • Best Bonus Promotion .Freddies awards • Best business class catering .Arabian Business Achievement Awards • Best business class service . leading first class and leading travel website .Middle East Business Achievement Awards • Best Business class .World Travel Awards Middle East • Leading Airline Website .World Travel Awards (WTA) • World‟s Leading First Class .European Sponsorship Association • Airline of the Year .
UAE Web Awards • Freddie Award: Best website www.Pan Arab Web Awards • International Standards Web Technology award .Inside Flyer magazine • Best website www.Factsheet December 2011 • Airline with the best economy class .Inside Flyer magazine • Freddie Award: Industry impact .com .etihadguest.etihadairways.World Travel Awards • Middle East's Leading First Class Airline .World Travel Awards • The World‟s Leading New Airline .com .com .com .Irish Travel Trade News Awards 2007 • World‟s leading travel television commercial .etihadairways.Inside Flyer magazine • Freddie Award: Programme of the year .com .etihadairways.World Travel Awards 2006 • Golden Award www.Pax International magazine • The World‟s leading flat bed seat .etihadairways.com .World Travel Awards • The Middle East's Leading Airline .Pax International magazine • Skytrax .www.Business Traveller Middle East awards • Airline with the best cabin staff .etihadguest.World Travel Awards 2005 • Outstanding Food Service by a Carrier – Pax International magazine • The World‟s Leading New Airline – World Travel Awards 2004 • The World‟s Leading New Airline – World Travel Awards .com .etihadairways.Pan Arab Web Awards • Best business class airline .com .Inside Flyer magazine • Freddie Award: Best Website www.Pan Arab Web Awards • Middle East's Leading Airline Website www.etihadairways.Best Economy class catering award • International Website technology Award www.UAE Web Awards • Strategy Web Award www.14th annual World Travel Awards • Airline with Best First Class Service in the World by Business Traveler magazine • Outstanding Food Service by a Carrier .Inside Flyer magazine • Freddie Award: Best Award redemption .Business Traveller Middle East awards • Freddie Award: Best Customer Service .Inside Flyer magazine • Middle East Airline of the Year .14th annual World Travel Awards • World‟s leading flatbed seat .
Lebanon Damascus. Royal Air Maroc. Today. 2006 2 Jun. 2010 10 Nov. . 2006 5 Jul. 2006 12 July. Oman KSA : Jeddah Rihyad Damam Baghdad Erbil Double daily Triple-daily 5 5 3 4 Double daily 4 per day 4 per day Triple-daily 13 8 13 Daily 4 (from Sept) 12 Dec. 2006 22 Aug. 2004 26 April. Etihad operates over 206 services per week from Abu Dhabi to 17 destinations in the Middle East. 2004 21 Dec. including Middle East Airlines (MEA). Saudi Arabian Airlines. 2006 22 Dec. 2006 28 May. 2010 Codeshare services: Etihad operates a number of codeshare services with carriers in the Middle East. Qatar Manama. Egypt Doha. Yemenia and Kuwait Airways. Jordan Kuwait Casablanca. Morocco Khartoum Tehran. 2010 1 June. including: Destination Beirut. 2004 26 Mar. 2004 4 May. also including Egypt. Etihad commenced operations with the launch of services to Beirut in Lebanon. 2003 1Jul. Egypt Cairo. Iran Alexandria. and today operates services to 17 destinations across the Middle East. Sudan and Morocco in North Africa. 2006 4 Dec. 2003 Amman. Syria Service per week 18 Daily Aircraft type A330/A320 A320 Four per week All Economy A320 Three per week two cabin configuration A320 A320 A330 A320 A320 A320 A330/A320 A330/A320 A340/A330/A32 0 A320 B777/A320 A330/A320 A330/A320 A320 A320 Commenced services 12 Nov. Bahrain Muscat.Factsheet December 2011 Etihad Airways in the Middle East and North Africa Etihad Airways is committed to strengthening commercial and historical ties in the Middle East region. 2003 7 Dec. On 12 November 2003.
Alitalia – Rome and Naples. Galway. 2004 2 Sep. Etihad operates codeshare services to the following destinations in Europe: Aer Arann – Dublin. Cyprus Airways and TAP Portugal. bmi. bmi –Edinburgh. Frankfurt. Dublin. Dublin. flybe. soon increasing to three times daily.Factsheet Etihad Airways in Europe. 2009 16 Dec 2011 Etihad Premium Lounges: Etihad has dedicated premium lounge facilities in London Heathrow. 2006 2 Jul. 2006 5 Jun. including: Destination Service per week Aircraft type A330-300 A340-500 A340-600 A330-200 A330-200 A330-200 A330-200 A330-200 A330-200 A330-200 A330-200 A330-200 A320-200 A320-200 A320-200 A330-300 Commenced services 28 Mar. 2007 1 Jun. Today. Etihad Airways commenced services to the UK with flights to London Gatwick in 2003. Air Malta. the UK and Ireland December 2011 Europe is a key market for Etihad and the airline is committed to future growth in the region. 2004 1 Jun. 2006 31 Oct. . and to mainland Europe with services to Geneva and Munich in June of the following year. Etihad operates over 90 services per week from Abu Dhabi to 12 destinations within Europe. Aberdeen. Brussels Airlines. Cork. Air Malta – Malta. 2004 London Heathrow 21 Manchester Dublin Frankfurt Munich Milan Paris Brussels Geneva Istanbul Athens Larnaca Düsseldorf Double daily 10 Double daily Daily Daily Double daily 8 Daily 5 Daily 3 4 27 Mar. 2004 and began double-daily services to London Heathrow in March 2007. Etihad commenced services to London Heathrow in March. 2005 5 Jun. Belfast. Glasgow. Manchester. 2009 2 Jun. including Aer Arann. Codeshare services: Etihad operates a number of codeshare services with carriers in Europe. Czech Airlines. Olympic Air. Turkish Airlines. 2009 14 Jun. Brussels. Sligo. Knock and the Isle of Man. Ukraine International. East Midlands and Leeds Bradford. 2007 3 May. Alitalia.
Munich.Factsheet December 2011 Brussels Airlines – Barcelona. Copenhagen. Athens. Brussels. Paris and Frankfurt. Frankfurt. and TAP Portugal . Faro. Geneva. Oslo. Geneva. Strasbourg and Lyons. Frankfurt. Czech Airlines – Prague Flybe – Birmingham. Exeter. . Le Mans. Malev – Budapest. Dublin. Isle of Man. Rhodes and Thessaloniki. Southampton. Marseilles. Manchester. Brussels. Athens. Düsseldorf. Sofia. Milan. SNCF – Bordeaux.Brussels. Paris. Rennes. Birmingham. Cyprus and Istanbul. Inverness. London. Paris. and Porto Ukraine International – Kiev. Milan. Etihad offices: Etihad has offices in London. Funchal. Glasgow. Madrid. Lille. Frankfurt and Milan (from September 2010) Olympic Air – Bucharest . Nantes. Stockholm and Gothenburg.
2007 Sep. Brisbane. Etihad operates 21 services per week from Abu Dhabi to these three destinations in Australia. Etihad Airways commenced services to Australia with flights to Sydney in March 2007. Etihad signed a codeshare agreement with Air New Zealand in February 2011. Brisbane in September 2007 and Melbourne in March 2009. the South Pacific and west coast of USA. effective February 2011. It also allows reciprocal service benefits and lounge access for top tier members of both programs. Etihad secured 14 additional weekly flight frequencies from its Abu Dhabi home-base to Australia. Combined. V Australia places its „VA‟ code on Etihad‟s 21 weekly Australian services.Factsheet December 2011 Etihad Airways in Australia Australia is a key market for Etihad and the airline is committed to future growth in the country. Etihad places its „EY‟ code on V Australia‟s three weekly services between Sydney and Abu Dhabi. New Zealand. including: Destination Sydney Brisbane (via Singapore) Melbourne Service per week 11 3 Daily Aircraft type A340-600 A330-200 A340-600 Commenced services Mar. The codeshare integrates Air New Zealand . Seven of the additional 14 flights can be operated to any gateway in Australia which includes Etihad‟s current destinations of Brisbane. to operate joint services with Etihad. allowing members to earn and burn status/tier points and frequent flyer points. The agreement integrates the Etihad Guest and Velocity Rewards frequent flyer programs. the two airlines offer a joint global network of more than 100 destinations. Melbourne and Abu Dhabi as well as between Abu Dhabi and London Heathrow and Abu Dhabi and Beiing. Etihad codeshares on a number of Air New Zealand‟s trans-Tasman and domestic services. and Air New Zealand codeshares on Etihad‟s services between Sydney. Etihad has a major partnership with Virgin Blue Group of Airlines that enables Virgin Blue‟s international arm. A further seven weekly flights have been granted to Etihad on the condition that the operation also flies via or onto a regional airport. 2009 In February 2010. This includes 45 Virgin Blue destinations in Australia. 2007 Apr. Today. V Australia. Sydney and Melbourne.
V Australia and Air New Zealand. enabling customers to earn and burn miles on each other‟s flights. Codeshare services: Etihad operates codeshare services with Virgin Blue. . including a dedicated aircraft maintenance facility at Sydney International Airport and a call-centre in Sydney. Pacific Blue. The airline employs more than 80 staff and maintains seven premises.Factsheet December 2011 Airpoints and Etihad‟s Etihad Guest loyalty programs. Etihad offices: Etihad‟s Australian head office is in Sydney and it has offices in Melbourne and Brisbane also.
2010 27 Mar. Etihad opened its Abu Dhabi . The codeshare with ANA enables connections for passengers travelling to and from Osaka. Flights commenced to Nagoya in Japan in February 2010 and Etihad launched its services to Tokyo in March 2010. Sapporo and Fukuoka in addition to Tokyo and Nagoya. The agreement also covers ground services and a mileage program tie up. Today. S7 (Russia) and Asiana Airlines (Korea) were all signed in 2010. Etihad offices: Etihad has offices in Beijing. Etihad remains committed to growth in this region. Etihad operates 22 services to Northern Asia and 14 services to Eastern Europe from Abu Dhabi each week. In April 2009. Destination Beijing Nagoya Tokyo Seoul Almaty Astana Moscow Minsk Service per week Daily Five Five Daily Three One Daily Three Aircraft type A330-200 A330-200 A330-200 A330-200 A319/A320 A319 / A320 A320 A319 / A320 Commenced services 30 Mar. 2008 5 Aug. With some of the airline‟s newest routes opening in Japan and South Korea in 2010. 2010 10 Dec. Tokyo. Belarus. Eastern European services commenced in August 2008. .Seoul route. Etihad began one weekly flight to Astana.Factsheet December 2011 Etihad Airways in Northern Asia and Eastern Europe A key region for the airline spans Northern Asia and Eastern Europe. The agreement with Air Astana was signed in early 2011. The S7 codeshare offers passengers from Russia the opportunity to connect to Etihad‟s daily flights from Moscow to Abu Dhabi. 2008 Codeshare services: Etihad operates four codeshares in Northern Asia and Eastern Europe. 2010 3 Dec. The agreements with ANA (Japan). 2008 5 Apr. 2009 1 Dec. Etihad Airways entered the North Asian market with services to Beijing in March 2008. In December of that year. the Kazakhstan capital. Almaty. with four services per week to the Chinese capital. services to Moscow and Almaty were added. with flights to Minsk. 2008 2 Feb. In December 2010. Seoul. Moscow and Minsk.
. Etihad has expanded its network to eight destinations and now operates 43 flights to and from South-East Asia each week. Jakarta. Over the past four years. Malaysia Airlines and Bangkok Airways – targeting an additional eight destinations across the region. leisure passengers. 2006 16 Jan. Etihad commenced services in the region in 2006 when it launched its Manila services. 2007 13 Feb. Etihad offices: Etihad has offices in Bangkok. 2006 28 Sep. South East Asia is one of the busiest regions for the airline. visiting friends and relatives and worker traffic. With the demographics of guests including business travellers. Manila and Singapore.Factsheet December 2011 Etihad Airways in South East Asia Etihad Airways has built a strong presence in the South East Asian market since operations began in 2006. 2004 16 Mar. Kuala Lumpur. Destination Bangkok Jakarta Kuala Lumpur Manila Singapore Service per week 14 Daily Daily 12 Three Aircraft type B777-300ER B777-300ER A330-200 B777-300ER A330-200 A330-200 Commenced services 2 Apr. 2007 Codeshare services: Etihad operates three codeshare operations in South East Asia – with Philippines Airlines.
2008 30 May. It commenced flights to Karachi. in October 2004. 2006 2 Feb. Today. 2008 1 Jan. Etihad commenced services to Bengaluru (Bangalore). Pakistan. 2009 2 Aug. 2010 Pakistan: Destination Karachi Lahore Islamabad Peshawar Service per week Daily Daily Daily 2 Aircraft type A320. Etihad commenced flights to Dhaka. Bangladesh and in October 2007. 2006 . 2011. A330200 A320 Commenced services 2 Nov. Etihad operates 84 services per week from Abu Dhabi to 15 destinations within the South Asian Subcontinent. Nepal. A330200 A 320. In May 2006. Europe and North America. including: India: Destination Mumbai (BOM) Delhi (DEL) Hyderabad (HYD) Chennai (MAA) Trivandrum (TRV) Cochin (COK) Calicut (CCJ) Bengaluru Service per week Daily Daily Daily Daily Daily Daily 3 4 Aircraft type A 330/A320 A 330/A320 A 319/A320 A 320 A 320 A 320 A 320 A320 Commenced services 26 Sep. Etihad commenced flights from Mumbai in September 2004 and gradually increased flights across the Indian Subcontinent. Etihad began daily flights to Kathmandu. and has announced it will commence services to Malé. on November 1. in January 2011. 2004 2 Nov. 2007 3 Jun. 2004 1 Dec. A330200/A340-600 A320.Factsheet December 2011 Etihad Airways in the South Asian Subcontinent The South Asian Subcontinent is one of the key markets for Etihad Airways in terms of future growth and creates substantial traffic to Etihad destinations in the Middle East. 2007 2 Aug. the capital of the Republic of Maldives. 2006 17 Feb. More recently. 2004 20 Feb.
Factsheet December 2011 Bangladesh: Destination Dhaka Service per week Daily Aircraft type A330-200 Commenced services 4 May. Chennai. Etihad offices: Etihad has offices in Mumbai. Kozhikode. Islamabad. 2010 Colombo A330-200 Maldives: Destination Malé Service per week Daily Aircraft type A320 Will Commence Services 1 Nov. Hyderabad and Thiruvananthapuram. 2007 Sri Lanka: Destination Service per week 4 Aircraft type Commenced /Resumed services 1 Jan. . Karachi. Delhi. Dhaka. 2011 Codeshare services: Etihad operates codeshare services with Jet Airways to the following destinations in the Indian Subcontinent: Bombay. 2006 Nepal: Destination Kathmandu Service per week Daily Aircraft type A330-200 Commenced services 28 Oct. Lahore. Kathmandu and Colombo. Cochin. Peshawar.
Etihad operates a daily service to the two cities. Destination Johannesburg Cape Town (via Johannesburg) Service per week Daily Daily Aircraft type A330-200 A330-200 Commenced services December 2005 September 2009 Etihad offices: Etihad‟s head office in South Africa is in Johannesburg and it also has airport offices in Cape Town. Today.Factsheet December 2011 Etihad Airways in South Africa Etihad Airways commenced services to South Africa with flights to Johannesburg in December 2005 and added a linked service onto Cape Town in September 2009. .
Factsheet December 2011 Etihad Airways in North America North America is a key market for Etihad and the airline is committed to future growth in the region. Los Angeles. San Francisco and Houston. Today. which later became direct flights. 2009 Codeshare services: Etihad signed a codeshare agreement with American Airlines (AA) in September 2009. including: Destination Toronto New York Chicago Service per week Three Daily Daily Aircraft type B777-300ER A340-500 / A340-600 B777-300ER Commenced services 18 Jul. Chicago and Toronto. Etihad Airways commenced services to North America with services to Toronto via Brussels in 2005. with daily flights into New York‟s JFK Airport. which increased to daily flights at the beginning of 2010. Etihad increased its presence in the USA beginning three weekly flights to Chicago. 2006 3 Sept. Etihad commenced services to the USA in October of 2006. Etihad offices: Etihad has offices in New York. In 2009. . 2005 11 Oct. Etihad operates over 17 services per week from Abu Dhabi to the Americas. Etihad and AA operate codeshare services to a number of cities across the USA including Washington DC.
Malev. Ukraine International. has a strong portfolio of bilateral and affiliate relationships with other carriers. Kuwait Airways. Both types of partnerships exist to support Etihad‟s existing route structure. Malaysia Airlines. Codeshare partners include: Aer Arann. Middle East Airlines. American Airlines. Etihad currently has over 100 SPA relationships and a further 34 codeshare partnerships in place. Turkish Airlines. flybe. Pacific Blue. ANA. Royal Air Maroc. Czech Airlines. V Australia. French Railways (SNCF). Yemenia. Virgin Blue. Brussels Airlines. Vietnam Airlines. Through strong relationships with both its codeshare and interline partners. Asiana. partners can access the depth of Etihad‟s network.Factsheet December 2011 Alliances Etihad Airways. Bangkok Airways. Sri Lankan Airlines. Philippine Airlines. Air Malta. codeshare arrangements and Special Prorate Agreements (SPAs). Etihad is able to offer an enhanced and expanded network to its own customers. Siberia Airlines (S7). TAP Portugal. Air New Zealand. Two types of relationships exist. Cyprus Airways. while not a member of any global alliance. In return. Alitalia. and to extend the reach and breadth of Etihad‟s network. bmi. Olympic Airlines. . Jet Airways. Saudi Arabia Airlines. Air Astana.
Sales teams are based in every market in which the airline operates. brand building and product awareness and quarterly sales promotional initiatives. including through travel agents and via its own travel offices and retail outlets. agents incentives. contact centres. and Labour. In addition. marine and student agents. Students. Africa and the Middle East. Religious. interline partners and travel wholesalers. national and SME. major online travel agents (OTAs) and specialist consolidators. UAE and Oman. Visiting Friends and Relatives (VFR). Etihad works in conjunction with other airline operators to develop interline sales including several major codeshare relationships such as American Airlines and ANA. Sales distribution also includes a partner network of service providers in over 48 markets worldwide to service offline markets outside of the existing Etihad Airways network. and Asia Pacific South and Australasia. . Incentives Conferences and Events (MICE). Meetings. which include value added activities with partners. Each market is managed by a Country Manager that reports into one of six geographical regions. The Global Sales Department is involved with both long term strategic and short term tactical activities and campaigns throughout the year. The regions include: Americas. Indian Sub Continent and Asia Pacific North.Factsheet Sales December 2011 Etihad Sales is responsible for delivering the airline‟s revenue through all channels of sale. Europe. Leisure guests. corporate agreements. Guest segments for the airline include: Corporate: multinational. the internet. This includes a focus on global corporate and Travel Management Companies (TMCs). Marine. including an ongoing premium sales campaign. Industry sales: Channel management includes strategic account management handled at a „business to business‟ level through a dedicated Global Sales team. led by a Regional General Manager.
Korean and Russian – and has over 45 country-specific websites. The teams handle over 5. Etihad Shops: The Etihad Shops offer a one-stop travel experience selling the full range of Etihad products and services including airline tickets sales. Visits to the site increased globally by over 100 per cent in 2010 (from 2009). Etihad. which was launched in January 2011. Arabic. Etihad Guest. Through strong partnerships with tourism boards and the very best international hotel chains. Etihad Holidays offers a range of holiday packages throughout the year. hotels. . Chinese. Global Contact centres.com is an integral sales and marketing channel for the airline. Hala Abu Dhabi: Launched in March 2010. Etihad merchandise and other ancillary travel products. There are 12 shops throughout the UAE located in prominent shopping malls and high street locations. an interactive onboard and ground experience. Etihad Holidays now offers packages to over 70 destinations in 23 countries.com. Customers can book flights on the site. featuring a detailed directory of the Emirate‟s attractions and exclusive offers on a wide range of products and services including hotel accommodation. The website is available in nine languages – English. and provides visitors to Abu Dhabi and the UAE with a wide range of unrivalled business and leisure activities. French. as well as cars. Etihad has set up an allfemale call centre in Al Ain with a team of Emirati ladies – the first of its kind – which is a key example of the airline‟s Emiratisation program in action. chauffeurdriven limousines and insurance as well as access other features such as route maps and timetables and „Experience Etihad‟. employing over 300 people who speak nine languages. The program has a dedicated website – essentialabudhabi. dining. Al Ain.000 calls per day. shopping and cultural activities in more than 35 venues in Abu Dhabi. refer to www. Hala Abu Dhabi is the in-house destination management company of Etihad Airways. Italian.Factsheet December 2011 Direct sales: The Direct Sales team is responsible for Etihad Holidays. Mumbai and Sydney. Etihad Shops in the UAE. Etihad Holidays: Launched in May 2004. Global contact centres: Etihad currently has four global contact centres located in Abu Dhabi.ae Essential Abu Dhabi: essential abu dhabi. German.com – and specially branded brochure. Etihad Holidays. Hala Abu Dhabi (destination management company) Etihad. working closely with all markets to ensure the airline sells and serves its customers to the highest standards. For further information. is dedicated to promoting awareness of the capital of the UAE as one of the world‟s top business and tourist destinations.com: etihad. and Digital Strategy.halaabudhabi. Japanese.
Through the development of a comprehensive digital strategy. please refer to the Information Technology factsheet. . For further information.Factsheet December 2011 Digital strategy/e-commerce: Etihad recognises the importance of new technology and continues to research and invest substantially in its digital channels. Innovations will continue to be rolled out to offer a superior experience and service to the airline‟s customers and to differentiate Etihad in the marketplace. Etihad is focused on further leveraging the potential of e-commerce and digital communication.
Non-flight rewards cover a wide variety of categories. over 40 promotions are organised by the CRM and Loyalty department and communicated to all Etihad Guest members. Guest Affairs can be contacted by email at feedback@etihad. and CRM Intelligence. boasting over one million members to date. The CARE unit is set up specifically to proactively manage customer service issues. Etihad Guest. in a timely and empathetic manner. or to a guest when an issue occurs.Factsheet December 2011 Customer Relationship Management (CRM) & Loyalty Etihad‟s CRM and Loyalty department strives to offer unmatched reward programs to all Etihad Guest members.ae. for example if the guest has a problem at check-in. divided into „Guest Affairs‟ and the airline‟s „CARE unit. from computer and electronic equipment to jewellery and lifestyle products. and is called upon to assist at other outstations for some issues. The unit provides support to the ground staff in the event of a disruption. at Abu Dhabi international airport. This analysis enables Etihad to make much more personalised and targeted offers to its customers. Etihad Guest: Etihad Guest is an award-winning loyalty program. . Service recovery: Etihad is committed to offering its guests a superior customer service. Service Recovery. When this occurs. Each year. CRM Intelligence: This part of the CRM and Loyalty department is responsible for analysing the data the airline collects about its guests. the airline‟s Guest Affairs department will do everything possible to respond to complaints appropriately.‟ Etihad understands that a customer‟s travel experience with Etihad sometimes does not live up to their expectations. as well as handling the distribution of many promotional and information emails. The Etihad Guest program offers members opportunities to accumulate Etihad Guest Miles which can be redeemed against a wide selection of over 1800 flight and nonflight rewards from over 200 partners. The department is responsible for three areas: Etihad Airways‟ loyalty program. as well as maintain the high standard of customer care extended to all passengers flying with Etihad Airways. and has a dedicated team in place to manage customer relations before and after a customer travels with Etihad.
Australia.etihadholidays. Etihad Holidays‟ annual program features more than 350 hotels and apartments in Africa. free upgrades and discounts. Through strong partnerships with tourism boards. 2010. and highly trained travel consultants offer customers the very latest Etihad Holidays packages in specially designed custom built sales pods developed for personal service. Dubai and Al Ain. Etihad Holidays now offers packages to over 80 destinations in 26 countries. Customers are able to view holiday options on interactive TV screens in an innovative alternative to traditional holiday brochures. With over 50 per cent of staff being UAE nationals.Factsheet Etihad Holidays December 2011 Launched in May 2004. Asia. the best international hotel chains and key international tourism service providers. with state-ofthe-art shops in the newest shopping malls in Abu Dhabi.www. Hala Abu Dhabi‟s key objective is to promote Abu Dhabi as a destination and match the quality of service offered on the ground to the high standards of service offered in the air on Etihad Airways flights.com. Hala Abu Dhabi provides visitors to Abu Dhabi and the UAE with a wide range of unrivalled business and leisure activities. Middle East and North America plus tours and suggested itineraries in key destinations. Hala Abu Dhabi has a unique insight into the local area and destinations across the UAE. Etihad Holidays run bimonthly World Deals campaigns featuring exceptional deals to popular destinations supported by bonus offers such as free nights. launched in February. Packages can also be viewed on Etihad Holidays‟ website . Hala Abu Dhabi: Hala Abu Dhabi is the in-house destination management company of Etihad Airways. Etihad Holidays offers a range of fantastic holiday packages throughout the year all backed by the support of Etihad Airways‟ fast growing network of destinations and world class product. Etihad Holidays has transformed the way customers can choose and book their holidays. Europe. . As consumer holiday trends in the region have evolved.
Etihad Crystal Cargo won the prestigious ‘Air Cargo Industry Customer Care Award’ in 2010. Djibouti. 12 of which are freighter only. two Airbus A330-200F and two MD-11F (leased) aircraft that fly on scheduled services to Europe. Hahn. two Airbus A300-600F. Sharjah. Nairobi. Customers can book their services directly through Etihad Crystal Cargo offices worldwide. Guangzhou. Calcutta. Kabul. and operates to a total of 84 destinations internationally. The cargo division operates a fleet of seven dedicated cargo aircraft consisting of one Boeing 777F. Amsterdam. Shanghai. Kandahar. Etihad Crystal Cargo is the fast growing cargo division of Etihad Airways. These 12 freighter-only destinations are: Addis Ababa. go to www.com . Worldwide freighter charter services are also available.Factsheet December 2011 Etihad Crystal Cargo Established in 2004. For further information. Etihad carries most types of air cargo traffic and adheres to international and aviation rules and specifications. Asia and Africa. The airline operates cargo freighters to 27 of these 84 destinations.etihadcrystalcargo. the Middle East. Hong Kong. From its hub at Abu Dhabi International Airport. Etihad Crystal Cargo offers its customers a range of cargo services linked to its expanding international route network and aircraft fleet.
and vendor and agency management.com – and a specially branded brochure. including strategy and campaign development. setting the benchmark for the airline‟s brand communications and enabling Etihad to inspire its audiences through a range of campaigns to „fly with the best‟. A greater investment will be made in digital media which can accurately target commercial messages and help build sales further on Etihad. A specially branded A330 plane has taken to the skies promoting „Visit Abu Dhabi in 2011‟. media planning. . Etihad Media and Visual Communication and Brand Management. the focus will be on driving the business forward commercially with timely tactical support at key periods linked with booking patterns and route launches. In 2010. A major campaign for 2011 is the airline‟s Essential Abu Dhabi program. Etihad was awarded „World‟s Leading Airline‟ at the World Travel Awards for the second consecutive year. which is dedicated to promoting awareness of the capital of the UAE as a top tourist destination in the world. as well as managing the execution of the central brand communication strategy across the various Etihad divisions. In 2011. featuring a detailed directory of the Emirate‟s attractions and exclusive offers.com. The Marketing department at Etihad consists of four divisions: Marketing Communications. Sponsorship and Exhibitions. The Marketing department also supports the marketing requirements of the entire network of more than 70 outstations. results tracking. with a growing focus on online marketing campaigns.Factsheet Marketing December 2011 The airline‟s Marketing department plays a major role in taking the Etihad Airways story to the world. The Marketing department will continue to build the Etihad brand and product awareness in key markets. The program has a dedicated website – essentialabudhabi.
The 55. Etihad Stadium was the airline‟s first major sporting sponsorship in Australia. Manchester City Football Club: In July 2011. and caters for both sporting and entertainment events. the purpose built circuit on Yas Island has earned critical acclaim for its spectacular architecture and world best facilities for teams and spectators. now known as Etihad Stadium and Etihad Campus. V8 Supercars: Etihad partnered with V8 Supercars in 2011 to become the official international airline for the thriving sport. Etihad Stadium: To coincide with Etihad‟s first flight to Melbourne in March 2009. Recognizing sporting achievements and excellence for over 25 years. Etihad branding features prominently inside and outside the stadium. Etihad signed a comprehensive 10year partnership deal with Manchester City Football Club. . Etihad‟s sponsorships include: Formula 1 Etihad Airways Abu Dhabi Grand Prix: Etihad Airways is the title sponsor of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. A freshly-painted Manchester City-branded A330-200 aircraft in the club‟s signature sky blue colour is now serving destinations across the network as part of the airline‟s extended partnership. including on perimeter signage and giant score boards. opened in 2000. and takes place at the Abu Dhabi Golf Club. and helping bring Abu Dhabi to the world and the world to Abu Dhabi. which is one of the largest golfing tournaments in the region. sanctioned by the PGA.Factsheet Sponsorships December 2011 Etihad Airways is proud to support a range of sporting and cultural events in the UAE and worldwide. to include naming rights for the stadium and expansive surrounding grounds. V8 Supercars‟ website also carries links to special offers on Etihad Airways flights around the world. Golf: Etihad Airways is a Diamond Sponsor and the Official Airline for the Abu Dhabi Golf Championship. Sport Australia Hall of Fame: Etihad Airways is the major sponsor of the Sport Australia Hall of Fame. These sponsorships are consistent with Etihad‟s values of hospitality. as well as an extension of the existing shirt sponsorship. is a multi-purpose sports and entertainment stadium in the Docklands precinct adjacent to the CBD. Globally. team spirit. Etihad‟s sponsorship also assists young athletes to compete internationally through the Scholarship Mentoring Programme. Showcasing both Etihad and Abu Dhabi to a global audience estimated at over 600 million people.000 capacity stadium. Etihad‟s partnership with V8 Supercars will be highlighted through signage and promotions at select V8 Supercar events and content on Etihad‟s in-flight entertainment system. respectively.
The GAA (Gaelic Athletic Association) is based at Croke Park in Dublin and was established as a national organisation to revive and nurture traditional Irish pastimes. with the first final taking place back in 1887. Arts and culture: Etihad is committed to helping bring arts and culture to the people of Abu Dhabi and beyond through its range of partnerships. Etihad is the title sponsor of the „Etihad Junior Rugby Festival‟ which took place for the first time in November 2008. and other important media events and exhibitions. the Abu Dhabi Film Festival. At a local level. which has been competing in the region since 1969. Justin Timberlake and Shakira. Grassroots Sponsorship: Etihad Airways continues to align itself with innovative events and sporting teams across the region.Factsheet December 2011 GAA Hurling All-Ireland Senior Championship: Etihad Airways is an official sponsor and airline of the GAA Hurling All-Ireland Senior Championship. taking the Etihad brand to new levels of awareness. the Arabic Prize for Fiction. . Katrina also participates in fashion style shoots on board and other national and international brand campaigns. Harlequins Rugby Football Club: Etihad Airways is the main sponsor of the UK Premiership rugby team. Last year Etihad filmed a dance sequence with Katrina in its First class lounge. Gourmet Abu Dhabi. which include the Abu Dhabi Festival. from international level down to the grass roots. Current top international players include Ugo Monye. Harlequins Rugby Football Club. The Rugby Festival consists of a training camp for kids in the community and a Junior Rugby Tournament which involves more than 1500 children aged 7 to 18 and which is believed to be the biggest junior tournament of its kind in the region. The Hurling AllIreland Senior Hurling Championships is one of Ireland‟s oldest sporting competitions. including Coldplay. Etihad is a lead sponsor for the Abu Dhabi Harlequins Rugby Union Football Club. and works with Etihad to promote the airline in India and around the world. Etihad also supports many music initiatives in Abu Dhabi and has brought many international artists and bands to the capital. Harlequins are based at the Twickenham Stoop in London and compete in the top rugby league in the UK and at European level. Etihad is proud to be a part of the most skillful and fastest field game in the world. Danny Care and Nick Easter. Katrina Kaif: Indian Bollywood star Katrina Kaif is the airline‟s brand ambassador.
Etihad's initial IOSA Certification was received in July 2006. Safety is an integral part of the provision of an efficient. employees and associated ground operations as its number one priority. but does not replace states‟ oversight responsibilities. IOSA is a tool that complements an airline's efforts on safety. effective and sustainable air transport operation. flight operations. Internal commitment to safety: Internally. Etihad has established comprehensive safety goals which monitor the safety status of the company through the Safety and Quality Review Board (SQRB). This SMS implementation plan has been submitted to the GCAA. and approval has been received from the regulator. The most recent IOSA Audit conducted in May 2010 confirmed that Etihad Airways was fully compliant. maintenance. The SMS covers: aircraft safety. maintain and operate a Safety Management System (SMS). and the airline regards the safety of its flight operations. . in areas including organisation and management.Factsheet Etihad Airways Safety and Quality December 2011 Regulatory compliance: Safety is a core business function at Etihad. and corporate safety. The program focuses on airline safety and quality and enhances existing oversight mechanisms. ground and cargo operations. with 100 per cent compliance to IOSA standards. flight dispatch and security operations. passengers. conducting the 3rd IATA Operational Safety Audits (IOSA) for the airline. industrial safety. Safety performance measurement: Etihad Airways has a zero accident record with respect to any aircraft sustaining damage or structural failure adversely affecting strength. A measure of Etihad‟s safety and quality compliance has been provided by The International Air Transport Association‟s (IATA). airport safety. cabin operations. and in accordance with the recent safety management system requirements of the General Civil Aviation Authority (GCAA). performance or flight characteristics. having met all 966 separate standards. Etihad Airways is currently focused on complying with the requirement to establish. in response to United Arab Emirates‟ Civil Aviation Law.
assessment of safety reports. support to the risk assessment process.Factsheet December 2011 Etihad Airways has a dedicated Corporate Safety and Quality Department that acts as the coordinating focal point for risk management throughout total operations. . The Corporate Safety and Quality Department acts as a centralised safety function for: provision of information to the authorities on reportable incidents. leadership on investigations. and provision of safety data and information to the Safety and Quality Review Board.
.Factsheet December 2011 Government and Aeropolitical Affairs The Government and Aeropolitical Affairs department has the responsibility of acquiring traffic rights from countries around the world. particularly those that have direct and indirect impact on Etihad Airways operations. Currently Etihad Airways is a beneficiary of more than 100 air services agreements. with a view to addressing global aero-political developments. which are essential to enhance existing operations and facilitate the commencement of services to new destinations. The department also works very closely with the Abu Dhabi Department of Transport and the UAE General Civil Aviation Authority on issues that involve the review of existing national air transport policies and procedures.
Etihad‟s work in this area includes the following initiatives: The Sustainable Bioenergy Research Project (SBRP) with the Masdar Institute of Science and Technology. an airline-led industry working group established in 2008 to accelerate the commercialisation and availability of sustainable biofuels Calculating the emissions produced when the airline‟s employees are on duty travel in order to offset the emissions. which is dedicated to finding sustainable energy solutions and will use integrated saltwater agricultural systems to support the development and commercialisation of biofuel sources for aviation and co-products. Etihad is currently developing its climate change position and carbon management strategy to ensure the implementation of measures to manage emissions as well as identifying environmental risks associated with future carbon constraints. Boeing and Honeywell‟s UOP. Etihad is driving eco-efficiency throughout the company by recycling and re-using resources as well as introducing a regular environmental management update for company staff to provide the workforce with information on environmental issues. Etihad won the title for “Best Environmental Initiative” at the “Best in Abu Dhabi” awards 2010. paper. . The SBRP will undertake research projects that combine the arid and saline-rich environment of Abu Dhabi with innovative saltwater farming practices The application of “Permagard”.Factsheet December 2011 Environmental Affairs Etihad Airways‟ environmental policy has developed significantly in recent times and includes a wide variety of projects from resource conservation and waste management to addressing the global environmental challenges which face the aviation industry. The “Best in Abu Dhabi” survey is voted for by residents of the UAE‟s capital and are considered the people‟s choice awards for the best in the emirate. water and energy at work and at home. This has shown significant savings in water and cleaning fluids to each plane. metals and toner cartridges Environmental web pages on company intranet that include advice on how to save waste. as well as improvements to fuel efficiency membership of the Sustainable Aviation Fuel Users Group. to the exterior of Etihad‟s aircraft. a polymer coating. The airline is also looking at how the same can be done for commercial passengers as well as for ground facilities and transportation Establishing formalised comprehensive energy monitoring and measurement systems covering all areas of potential emission impact The „Green Office‟ program which contains a number of elements such as the introduction of recycling containers around the Etihad head office for plastics.
The airline‟s Operations department (which includes pilots and cabin crew).060 7. Etihad has continued to expand its workforce in a measured way to fit this growth.017 1. Etihad‟s Human Resources department has evolved considerably during the last six years.670 510 865 5.563 2008 26.116 2006 63.0% 350 336 74 215 975 701 840 231 344 2.518 2.745 3.913 744 1. .500 people.341 2.504 336 611 3.468 2007 60.9% 2. Currently more than 7. passenger and destination growth by 2020 – which plans for more than 25 million passengers to fly to more than 100 destinations aboard a fleet of 150 planes – the airline will need a workforce of approximately 27. is the biggest division and employs more than 5.058 2009 10.000 people.800 people work at Etihad Airways with the majority based in Abu Dhabi and the UAE. In order to meet Etihad‟s predicted fleet. from one that initially was mainly responsible for issuing company work visas and administrative matters to one that plays a key role in the strategy of company and staff development.3% 2866 2783 982 1224 7855 The UAE is known throughout the world for its multinational workforce and Etihad Airways is a great example of this with more than 120 nationalities working in the company‟s six divisions.828 2010 0. The following table gives details of the year-on-year growth that has taken place at Etihad since its formation: Destination Year-on-year percentage growth Core Cabin crew Pilot Outstation Total staff 2004 2005 117.9% 2.Factsheet People & Company Growth December 2011 The tremendous growth Etihad Airways has experienced since its formation in 2003 would not have been possible without the efforts of its workforce in the UAE and in outstations around the world. Despite the challenging economic conditions that have affected the aviation industry since 2008.4% 1.9% 1.031 829 1.223 7.
The following table gives the staff numbers for the top 20 largest national groups working at Etihad Airways in December 2010. technical engineer program and call centre program. The UAE is currently the fourth largest national group represented at Etihad Airways. behind India. (See Emiratisation fact sheet for more information). graduate management program. The Philippines and Britain. Nationality Indian Filipino British UAE Australian Malaysian Pakistani Thai South African Egyptian French Romanian Moroccan Sri Lankan German Kenyan Canadian Lebanese American Jordanian Region Asian Far Eastern European Middle Eastern Australasian Far Eastern Asian Far Eastern African Middle Eastern European European African Asian European African Americas Middle Eastern Americas Middle Eastern 1.Factsheet December 2011 One of the key areas of ambition within the airline is to increase the number of UAE nationals working across all divisions and that 25 per cent of the company‟s workforce should be Emirati.101 767 517 484 289 250 240 227 205 195 169 167 157 137 129 128 124 121 112 109 Count The following table gives a breakdown of how the workforce is made up by regional grouping in Dec 2010: . Etihad operates a highly successful Emiratisation scheme which includes a cadet pilot program.
193 765 399 344 7.631 Outstation 598 1 108 483 2 32 1.Graduate Management Program People & Performance Division .224 Total 1.Core Operations Division .783 982 173 92 15 38 234 7.Cadet Pilot People & Performance Division .855 .855 The following table gives a breakdown of how the workforce is made up by divisional grouping in Dec 2010: Division Commercial Division CEO Office Finance Division Operations Division .Pilot People & Performance Division .855 1.Cabin crew Operations Division .251 109 430 1.Factsheet Total – Head Office & Outstation by Region Region Count Asian European Far Eastern Middle Eastern African Americas Australasian Grand Total December 2011 1.748 2.Core People & Performance Division .904 1.395 1.Technical Engineer Program Strategy & Planning Total Head Office 653 108 322 1265 2783 982 171 92 15 38 202 6.
The Etihad Airways‟ Emiratisation scheme offers a wide range of career opportunities for UAE nationals. a technical engineering development program. a graduate management development program and call centre program. from various departments at Etihad. The total percentage of UAE nationals working for Etihad Airways is currently around 13 per cent. . the Etihad Academy. Etihad Airways recognises its responsibility to pioneer employment opportunities for Emiratis in the airline industry. also bringing on board their unique skills and experience for the benefit of the airline. Etihad ran a 10-month English training course for a group of 28 UAE nationals. In 2010. including a cadet pilot scheme.Factsheet December 2011 Emiratisation As the national airline of the UAE. conducted by the British Council and held in Etihad‟s dedicated training centre.
The hours need to have been completed on powered fixed-wing aircraft only. 57 non type rated. This training is made up of two full flight simulator sessions per year (of three days and two days) and also includes: Line Oriented Flight Training (LOFT). classrooms and computer rooms. Preference is given to candidates with Airbus or Boeing experience. Etihad has a state-of-the-art training academy at its base in Abu Dhabi where pilots spend time in full flight simulators. During this time. . and English language fluency (written and oral). Etihad‟s pilots fly the airline‟s fleet of 63 narrow and wide body passenger and cargo aircraft and with this set to expand by more than 100 in the next 10 years (see fleet fact sheet for further details).500 hours total flying time for A330 and 1500 hours for A320.500 hours in command on multi-crew jet engine in excess of 60. ICAO ATPL. as well as training Etihad‟s own Emirati pilots from the UAE. even if they are flying regularly. valid license and medical card must be current. Recruitment: Qualification requirements for direct entry pilots (e. maximum age limit is 62 years old (type rated). must be a current captain.000 hours total flying time.g.000 hours on jet aircraft in excess of 60.Factsheet December 2011 Pilots Etihad Airways‟ flight operations team. which deals with different types of possible abnormal situations extreme weather scenarios and operations in low visibility. the airline has continued to recruit the best direct entry pilots from around the world.000 kg.000 kgs. ICAO ATPL. as well as launch its own cadet pilot program. a minimum of 1. and English language fluency (written and oral). which includes pilots. First Officer: a minimum of 2.000 hours on multi-crew jet aircraft. a minimum of 4. Maximum age limit is 53 years old. has grown considerably since the airline‟s launch in 2003. greater emphasis is being put on recruiting the best pilots from around the world. a minimum of 2. Training: Captains and First Officers with Etihad are required to maintain the highest competency levels throughout the year. qualified) are: Direct Entry Captain: a minimum of 7. valid license and medical card.
After gaining their ATPL. After approximately six months. This enables them to fly as co-pilots on the Etihad Airways Airbus A320 short haul fleet. There are also fixed base training devices to provide detailed system and procedural training for both Airbus and Boeing types. Etihad has its own facilities to complete all aspects of fire training. the cadets become Second Officers and undertake a multicrew co-operation course and an Airbus A320 type conversion course.Factsheet December 2011 an annual line check on the aircraft to ensure pilots are following all company procedures. the cadet pilots have to complete 750 hours of classroom tuition and 205 hours of flight training in single and multi-engine aircraft. (FFS): Etihad has four full-flight simulators which are manufactured by Canadian company CAE: one Airbus A320. and use sophisticated weather and lighting effects to provide realistic training scenarios for pilots. During this time they also have to pass the UAE General Civil Aviation Authority‟s theoretical knowledge and flying exams. first aid and crew resource management. as well as door and evacuation slide devices. two Airbus A330 / A340s. on water ditching. The simulators are equipped with six-axis motion and control loading systems. The Second Officers spend much of the time during the type conversion course in Etihad‟s A320 full-flight simulator. the Second Officers complete their final checks and will qualify as A320 First Officers. three days in the classroom annually covering safety. . technical. Currently the program has over 100 UAE nationals and two classes of international cadet pilots. as well as training in the development of nontechnical skills applicable to working in a multi-crew environment. Additionally. dangerous goods training with classroom and computer based training (every three years). Full flight simulators. and one Boeing 777-300. The advanced databases installed on the FFS provide the pilots with the exact specifications and conditions for landing and take-off at major airports throughout the Etihad network. Cadet pilot program training: As well as recruiting direct entry level pilots Etihad also operates a cadet pilot program. In order to gain their Airline Transport Pilots Licence (ATPL).
The November 2011 introduction of qualified international Chefs dedicated to food service excellence in its Diamond First class cabins represents a major departure from traditional inflight service and will cement Etihad‟s position as one of the world‟s most innovative airlines. there is an innovative meal service with trays cleared faster and more efficiently to allow for more relaxation time. as well as maintaining high levels of service provision. All crew have access to the luxurious Etihad Fit2Fly facilities which include fitness classes. and internet lounges. the service is stylish. Etihad Airways' 'Inspired Service' initiative features significant enhancements to the way the airline serves its customers in the air and on the ground. The majority of Etihad‟s cabin crew reside in company-provided accommodation. the style and atmosphere is linked closely to a fine dining experience. including Cabin Crew Etihad is committed to its status as World‟s Leading Airline and the airline‟s focus is squarely on the customer. food and beverage managers and chefs from around the world. There are more than 100 different nationalities within the team. similar to that of leading restaurants: In Business class. Etihad employed 336 crew members and this figure has grown considerably.000 by the end of 2011. Etihad‟s in-flight services (IFS) team strives to meet the airline‟s promise to its customers on every flight . Cabin Manager: The cabin manager is the key leadership figure in the aircraft cabin and is responsible for safety and security of crew and passengers. surpassing 3.Factsheet December 2011 In-flight Services. Cabin Senior: Etihad‟s focus is on providing high levels of service is in all three cabins and this has been underlined with the introduction of the cabin senior position. which seeks to improve levels of customer service and leadership in the Economy cabin. spa. swimming pools. understated and attentive: In Economy class. sauna. cabin managers. Inflight Chef: Etihad takes its inspiration from leaders in the hospitality industry and five star hotels.000 cabin crew members. and new coffee shop style beverages and treats. In First class. At the heart of the philosophy is a service style much more focused on the individual and tailored to individual needs. .to consistently deliver a safe and inspirational experience with warmth and respect. allowing Etihad to offer a wide variety of spoken languages and cultural considerations on every flight. cabin seniors. In its first year of operation. Etihad‟s IFS team is made up of nearly 3. gyms.
they are able to recommend restaurants in the destination city. as well as delivering the highest levels of customer service. the opportunity of having a personal Chef tailor make dishes based on their particular tastes and preferences.A320/ A330 and Boeing 777) In Flight Entertainment kiosks for „hands on‟ Thales and Panasonic training All emergency equipments available on EY aircrafts Medical equipment (Defibrillators and Tempus) .Factsheet December 2011 This development will enable Etihad to offer a five-star restaurant style of service in the sky. and champions high quality preparation and presentation of meals in Pearl Business Class. The food and beverage manager engages with customers. Chefs will also contribute to menu development for both lounges and flights in order to orchestrate a more consistent culinary experience for guests. ensuring every passenger is treated like a guest. Cabin Crew: Etihad Airways cabin crew are responsible for the safety of passengers on every flight and are specially trained to deal with security and emergency situations. The facilities include: Cabin Emergency Evacuation Training (CEET) simulator Swimming pool and slides Real Fire Fighting Trainer (RFFT) Four Aircraft Door Trainers . Training: New cabin crew members receive comprehensive training in the following areas: Aviation security Safety and Emergency procedures Medical emergencies and medical training Introduction to dangerous goods and hazardous materials Managing passenger interactions Crew member coordination and communication Customer service Service procedures Introduction to aircraft and aviation familiarization Etihad‟s training academy is one of the most advanced in the airline industry. Additionally. A320 and B777 Classrooms equipped for computer based training Service training mockups (Airbus.A330/340. Food and Beverage Manager: The food and beverage manager role provides a unique onboard service for Business class guests on ultra long-haul and long-haul services. with First class guests receiving unparalleled attention and choice – for example. manages the timely provision of the meal service. The purpose of the role of the food and beverage manager is to provide expertise and guidance to customers on all food and wine menu matters. whether on ground or in air.
Lufthansa Systems. select and manage bookings (including flexible. Etihad is also currently evaluating mobile check-in options for its guests. to complement the airline‟s online checkin options. online check in. web special offers. and full dynamic packaging capabilities). Innovations will continue to be rolled out to offer a superior experience and service to the airline‟s customers and differentiate Etihad in the marketplace. crew planning. Etihad introduced new airport services in Abu Dhabi. and more involvement – via more personalised. more engagement – via a number of innovative new digital channels to enact through (including website. . SABRE. Digital strategy: Etihad recognises the importance of new technology and continues to research and invest substantially in its digital channels. Oracle and Microsoft. mobile. desktop and social media channels). Etihad is focused on a range of major projects to optimise the airline‟s performance in areas relating to pricing. online hotel/insurance sales. Etihad has secured strategic partnerships with some of the world‟s leading suppliers to achieve this. including Amadeus. flight operations and flight plans. and access to tailored special offers and deals). more choice – via a wider range of products and services (including hotel. Major projects: Guests: Etihad is committed to providing customers with a convenient. change booking functionality and account management). fast and smooth travel experience. Important innovations include speed enhancements. car. collaborative booking. Through the development of a comprehensive digital strategy. such as self-service check-in kiosks. and business intelligence. event and tour booking. Airline and business support: Etihad‟s use of IT seeks to achieve efficiency and incremental revenue for the airline and support Etihad‟s approach to sustainability. Etihad is focused on further leveraging the potential of e-commerce and digital communication by providing its guests with: more convenience . inflight catering. visualised search tools. In 2010.Factsheet December 2011 Information Technology Etihad‟s Information Technology (IT) department implements a range of smart and efficient information technology and telecommunications services to benefit the airline‟s passengers and its close to 8. tailored and controlled communications (including personalised messaging and updates. and search optimisation. insurance. web click to chat with call centre agents. SITA.via powerful tools to search.000 strong workforce.
200 pilots and management staff. IT.Factsheet Facilities & accommodation December 2011 Etihad has close to 7. safety and security – is also the site of the Etihad Airways medical clinic. The ground floor of Etihad Plaza – which contains offices for 300 Etihad Airways staff from customer relations. Employees currently occupy some of the 600 homes available in five accommodation blocks – mainly one and two bedroom apartments with some three bedroom homes.800 people working in Abu Dhabi from across the globe. 1. lounge area. finance. . staff restaurant.600 junior employees. a female and male health spa. and residential accommodation for 3. and a comprehensive set of retail outlets. plus accommodation allowances for 1. facilities and property. Etihad officially opened „Etihad Plaza. In March 2010. ground operations.‟ an accommodation complex that is home to Etihad Airways staff. The airline currently provides world-class commercial offices in Khalifa City A in Abu Dhabi for its employees. Etihad Plaza comprises two state-ofthe-art gyms. a car rental office and mobile phone shop. internal audit and quality.500 cabin crew.
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