 Ration Choice Theory o James Colema  Unit of Analysis: Micro-Sociology o Assumes individuals are both rational and

intelligent and that were just about maximizing benefits and minimizing loss.  Game Theory o Assumptions same as the rational choice theory, but rules and object of the game ( as well as knowing the players) are much more important. o Key Concepts  Tragedy of the Commons  Prisoner’s Dilemma  Example • The Corporation (externalities example)  Exchange Theory o George Homans & Peter Blau  Unit of Analysis : The Social Relationship o Power and debt become much more important o Key concepts: Principles of Reciprocity, profitability  Example: Marlon Brando in “The Freshman”, the tea and treats.  Psychological Behaviorism o Classical Conditioning = Ivan Pavlov (Dog)  Pavlov’s Dog o Operant Conditioning = B.F. Skinner (Pigeon)  Skinner’s Pigeons o Key Concepts  Anticipatory excitement & anxiety  Positive enforcers, Negative enforcers, Positive punishers, Negative punishers • (Positive = add something, negative = take something away)  Symbolic Interactionism o George Herbert Mead & Charles Horton Cooley  Hint: They have 3 names! o Humans are fundamentally creatures that create and interpret meanings. o Key Concepts  The “I” = who you are and the “me” who you show to everyone. o Example  Lord of The Ring’s Gollum  Social Constructionism o Peter Berger & Thomas Luckman  The Burger and the lucky man! o Our reality is constructed through social interaction  Key Concepts

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Structuration = Produce and Reproduce Social Structures Reification = Label something manmade as something that is naturally occurring. The definition of the situation is a fundamental concept in symbolic interactionism advanced by the American sociologist W. I. Thomas. It is a kind of collective agreement between people on the characteristics of a situation, and from there, how to appropriately react and fit into it. Establishing a definition of the situation requires that the participants agree on both the frame of the interaction (its social context and expectations), and on their identities (the person they will treat each other as being for a given situation).

 Postmodernism o Big names = Frenchies you don’t really need to worry about o Basic Rules of society are being rewritten; represents a paradigm shift.  Objectivity vs. Subjectivity: One truth vs. many truths/ no truth, etc.  Know the chart from lecture.  Film: “Avon in the Amazon”  The Self o Erving Goffman o Key Concepts  Dramaturgy = Social life mirrors theatre, and cliché themes.  Presentation of Self = Personal performances to control other’s perceptions of us.  Impression Management = Emphasize exaggerate o Example  The show “The Office”  The 5 Stages of Critical Thinking o William Perry (From Chafee’s ideals) I. Dualism II. Partial Relativism III. Absolute Relativism IV. Multiplicity V. Commitment  Mcdonaldization o George Rtizer I. P.E.S.C.I • Predictability

• Efficiency • Substitution • Calculability • Irrationality  Conformity & Deviance o Howard Becker + Berger and Luckman I. 2 Steps for creation of deviance • Social groups label what is defined as deviant & creatures rules around it • Rules are broken! II. Key Concept III. ????????????????? o Media I. 3 World • News • Program • Advertising II. Key Concept • Manifest & Latent Functions = intended & unintended consequences. • Cause & effect and immunity myths = advertising doesn’t effect me • Example o Film: 60 minutes (Political Polling), o The Tube is reality o Violence travels very well o Prejudice & Privilege I. Peggy McIntosh • In Class privilege quiz II. Key Concepts • Prejudice = Held By Anyone • Discrimination = by those in power against to those without power. • Social distance • Ethnocentrics • Life Chances III. Examples • “Tough Guise” (Boys killing kids) IV. Aggression & Pro-Social behavior V. Killing Experiment VI. Key Concepts • Objectification • Positive & negative peace

• New social movements VII. Example • Faces of the Enemy (WWII) propaganda VIII. Additional Concepts • C. Wright Mills: The sociological imagination = intersection of biography & history • Max Weber: advanced capitalism = the protestant ethic • Iron cage = the box were put in with the illusions of choice • Bureaucracy IX. Agents of Socialization = Family, school, peers, work & television X. Status = ascribed and achieved, master status, identity negation  Role Strain & Conflict o Plato’s Cave = Understanding our reality o Schemata = Cartoon stereotypes in our heads