Media in the online Age The four main areas: 1. 2. 3. 4.

What you should know

How online media have developed over time Impact of the internet on production practices Audience response AND consumer behaviour and how they have changed over time Extent to which convergence has transformed the media

These are the areas the questions will be based on You should break down your answers to cover the following – use these when planning! 1. Pre-production 2. Production Practices 3. Distribution (physical) 4. Distribution – advertising and marketing 5. Exchange – exhibition and viewing (INSTITUTIONAL POV) 6. Consumption patterns – purchase (and viewing) (AUDIENCE POV) 7. Fan and Audience response 8. Changes in audience behaviour 9. Development over time 10. Convergence issues You must cover the following: 1. 2. 3. 4. 5. 6. Past Present Future Minimum of two media areas EXAMPLES from your case studies CONTEMPORARY examples – last five years so not before 2007 (unless for the ‘past’ section) 7. Theorist’s names 8. ARGUMENT – do you agree? The examiners are looking for you: 1. 2. 3. 4. To engage with the debate To offer a critical perspective on BOTH sides of the argument To use contemporary examples To contextualise your arguments (points) in theoretical debates (in other words, relate what you’re saying to theorists) 5. Theories should be KNOWN, APPLIED and ARGUED with The MARKSCHEME asks for: 1. Explanation, analysis and argument (20 marks) 2. Use of Examples (20 marks) 3. Use of terminology (10 marks)

MOLA what you should know.docx

Here’s a list of facts and figures you should know: For your chosen media areas: 1. The types of media a. Pre-Web b. Web 1.0 (when it first got started) c. Web 2.0 (now) d. Web 3.0 (future) 2. You will need specific examples of: a. Hardware b. Software c. Consumer stuff – how consumed, behaviours d. Producer stuff – how made, distributed 3. Know how the media is produced: a. Pre-Web (what was it like?) b. Web 1.0 (when it first got started) c. Web 2.0 (now) d. Web 3.0 (future) 4. How audience data was collected – is collected and used – (using the 4 prompts) 5. Data and info on audience patterns 6. Ways fans/audience can: a. Read b. Share c. Explore d. Swede e. Remake f. Modify g. Collaborate on 7. How this is regulated/controlled 8. Purchasing/Consumption: (again also to cover the four prompts) a. Where can the texts be purchased? b. How much do they cost (how much before?) c. Have profits increased? Decreased? 9. How is content PROTECTED? 10. Who is leading – consumer behaviour or institutional control? 11. CONVERGENCE across the areas: a. Production b. Pre-production c. Distribution d. Consumption e. And past, present, future 12. KNOW SPECIFIC DEVICES for your category 13. KNOW SPECIFIC SOFTWARE for your category

MOLA what you should know.docx

General things you should know… 1. Youtube a. Who owns it? b. When was it set up? c. Regulation policies d. Where is it available? e. Where is it NOT available? f. Lengths allowed for uploads g. How many videos online? h. How many downloads per day? i. Alternatives? 2. Internet access figures – for the UK and for other countries such as USA and some big states in Europe, plus CHINA, RUSSIA, some African countries perhaps? 3. About sites that are relevant to you such as: a. DAILY MOTION b. TUMBLR c. FLICKR d. TWITTER e. SPOTIFY f. NETFLIX g. LOVEFILM h. SECOND LIFE 4. You should know about how to share your content: a. Music b. Video c. Games d. Photos e. Websites 5. User Generated Content a. You should KNOW the GUARDIAN’s new policy for citizen journalism b. Wikipedia c. Rotten Tomatoes This should include covering questions like i. who founded and when ii. how many entries? iii. who writes it? iv. Who regulates it? v. how many daily views? 6. iTunes a. when was it set up? b. costs of tracks/albums and the different types c. Genius 7. The Games Consoles: a. XBOX360 b. PS3 c. Wii Games Consoles continued… a. the different types b. what laptops and PCs can do c. what online games there are 8. iPod  iPad revolution a. What can each do? b. What are the capacities and limitations? c. Think about Wi-Fi and 3G
MOLA what you should know.docx

9. Mobile Phones a. An older model b. A modern model c. Know what ANDROID is d. Know about IOS (for iPhones) e. Know iPhone 3GS and iPhone 4 f. What might future phones do? 10. Tablets and iPads a. You should know some of these and what they do b. You should know the limitations (wi-fi, 3G, capacity etc) 11. What is 3G and 4G 12. What Wi-fi is and how it works 13. PIRATE sites – know what and where they are for each technology 14. How many people pirate films? Music? 15. How much revenue is lost each year? 16. How have companies/the industry changed to combat? 17. What is the current situation regarding PIRATE BAY? 18. What is the current situation regarding Cameron wanting to censor Google and the internet in Britain (you’ll need to search the papers online and in the library) 19. Who provides the internet in the UK? a. Talk Talk b. BT Internet c. Virgin d. Orange e. Sky f. OTHERS!!!! 20. What are the rough costs and speeds? 21. What is, who provides and what is the difference between: a. cable – fibre optic b. satellite c. landline d. Wi-fi hotspots 22. What is coverage like? 23. Limitations to download data? 24. People’s plans limit to what? How much does it cost to download a mb on average to a phone in the UK? – on contract? On PAYG? 25. How many people have broadband internet access in the UK? 26. What’s the average UK download speed? Upload Speed? 27. Hot spots – where are they? Speed averages? 28. COSTS and plans on iTunes, Netflix, Lovefilm etc etc 29. Average age of internet users in the UK – what about older people – how many? What are they doing/viewing? 30. ALL DATA for models of devices such as: a. Smart Televisions b. iPhone c. iPad d. Android Tablet e. Laptop f. DVD recorder g. HD recorder box (such as Sky + and TIVO) h. Blu Ray i. OLDER THINGS such as Sony WALKMAN and VCR, Record Players and Tape Cassettes
MOLA what you should know.docx

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