ITworld Audience Engagement Survey 2011

The Trusted Exchange for Connected IT Pros

Site preferences vary based on content need
Technology trends/news Technology content sites (e.g., CNET, Computerworld, ITworld, TechRepublic) Topic-based blogs Topic-based communities/discussion forums User-driven content aggregators (e.g., Digg, Reddit, Slashdot, etc.) Social media sites (e.g., Facebook, Twitter, LinkedIn) Question and answer sites (e.g., IT Knowledge Exchange, IT Toolbox, ITworld Answers, etc.) Vendor sites Other Technology howto/tips Opinions from other IT professionals Information from vendors

78%

57%

43%

38%

37%

40%

45%

15%

37%

49%

46%

14%

30%

22%

26%

8%

27%

18%

37%

15%

26%

61%

40%

15%

22% 14%

24% 12%

11% 11%

74% 7%

represent highest use for type of IT content Which types of sites are most useful to you for finding the following types of IT content?

Source: ITworld Audience Engagement Survey, June 2011

Vendors an important source of information

Information on product/service offerings

51% 51% 43%

62%

Answers to general technology questions

53% 56% Baby Boomers Gen X Gen Y

Troubleshooting 17%

41% 39% 38% 29%

Strategic market insights 5% 5% 6%

41%

Other

None of the above

3%

27% 18%

What types of information would you like to receive from vendors via social media channels (e.g., business networking sites, communities, forums, blogs, Q&A sites)?
Source: ITworld Audience Engagement Survey, June 2011

Quality posts most valued

Quality of posts

61%

Knowledge of representative 35%

43%

Overall company reputation 25%

Consistency of posts Consistency of messaging (consistent with other communications I've seen) Other 12%

25%

How do you generally judge the value of contributions made by vendors through social media channels (e.g., business networking sites, communities, forums, blogs, Q&A sites)?
Source: ITworld Audience Engagement Survey, June 2011

Helping peers/colleagues drives content sharing

Help someone to understand a key technology Help someone troubleshoot a problem Content/article has "wow" or "amazement" factor Content is newsworthy Help someone making a decision on which vendor to use Content offers a unique point of view

62%
57% 48% 47% 41% 40% 33% 30% 3% 9%

Content is humorous or unusual
Content is in line with my point of view Other I don't share IT-related content

For which of the following reasons do you typically share IT-related content?

Source: ITworld Audience Engagement Survey, June 2011

IT pros of all ages most frequently engage with technology news

Technology news Tactical/how-to
29% 31% 42% 43% 40% 47%

55% 58% 85%

Opinions/blog posts
Product reviews Other people's comments Q&A Information from vendors Video Other
1% 3%
11% 9% 11% 24% 23%

36% 33% 41% 35%

Baby Boomers Gen X Gen Y

23% 30% 24% 23% 24% 18% 29%

On which kinds of content do you most frequently comment on or engage with?

Source: ITworld Audience Engagement Survey, June 2011

For more information…
For more information contact SVP/Publisher, Sean Weglage at 415.978.3309 or sweglage@idgenterprise.com or SVP/Group Publisher, Bob Melk at bmelk@idgenteprise.com

Source: ITworld Audience Engagement Survey, June 2011

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