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Dissertation On

GREEN IT REVOLUTION

Submitted in partial fulfillment of the requirements of Master Degree in Information Management By CHHAVI KAPOOR, ROLL NUMBER- 192 Under the Supervision of MAX DCOSTA Visiting Faculty - eBusiness at MET

MET Institute of Management
Affiliated With

University of Mumbai,India

Chhavi Kapoor _192 MET IOM

Green IT Revolution

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MET Institute of Management
MMM/ MFM/ MHRDM/ MIM – 3rd Year [Semester I] [Batch 2009 – 2012]

CERTIFICATE FROM GUIDE

This is to certify that the project entitled “Green IT Revolution” has been successfully completed by Chhavi Kapoor under my guidance during the Third year i.e. 2010 - 2011 in partial fulfillment of his/her course, Master Degree in Information Management under the University of Mumbai through the MET Institute of Management, General Arun Kumar Vaidya Chowk, Bandra Reclamation, Bandra (W.), Mumbai – 400 050.

Name of Project Guide: _____________________________ Address of Guide: __________________________________ __________________________________________________ __________________________________________________ Tel. No.: __________________________________________

Date: _______________________ Signature of Project Guide: ___________________________

Chhavi Kapoor _192 MET IOM

Green IT Revolution

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they gave me different ideas in making this project unique.despite of their busy schedules . I am equally grateful to my mentor Mr.ACKNOWLEDGEMENT I am very thankful to everyone who all supported me for I have completed my project effectively moreover on time. Last but not the least. I would like to thank my parents who helped me a lot in gathering different information. Max Dcosta.He had been very kind and patient while suggesting me the outlines of this project and correcting my doubts. and guiding me from time to time in making this project . He gave me moral support and guided me in different matters regarding the topic . I thank him for his overall supports.192 MIM MET IOM Mumbai 4 Chhavi Kapoor _192 MET IOM Green IT Revolution . Chhavi Kapoor Roll No.

As mention earlier. vertical integrators.Mumbai Educational Trust Institute of Management Third year Fifth Semester 2011-2012 Abstract MET Roll No of Student Name of Student Dissertation Title Name of Supervisor : 192 : Chhavi M Kapoor : Green IT Revolution : Max Dcosta Objective of this dissertation is to understand the overall concept of Green IT revolution all from its need. together with identifying the key business drivers and the growing business opportunities in Green IT. It is also critical for regulatory compliance with the growing number of environmental policies across diverse geographies. implementation model. Green IT is creating a buzz these days. Green IT's benefits are innumerable. service providers and customers talking about the green activities and products in their organization. software developers. transportation and more. It spells efficiency and cost savings for not only the IT organizations but also various disciplines such as manufacturing. engineering services. with a wide gamut of vendors – hardware suppliers. this dissertation seeks to articulate what it by Green IT. (Signature of Supervisor) (Signature of Student) Max Dcosta Chhavi Kapoor Chhavi Kapoor _192 MET IOM Green IT Revolution 5 .

.......3 Capgemini’s Approach to Green IT.......................7 Introduction to Environmental Issues.........Table of Content List of Symbols & Abbreviations.........................3 How do we Go Green...................................18 Data Centers...........................1 Wipro at the forefront of green IT revolution.........4 Need for GREEN IT?............................34 Initiative For Green IT ................18 1......................................................51 3......................................................................................................................32 1..................22 End-User Computing................................................................46 3.........77 Chhavi Kapoor _192 MET IOM Green IT Revolution 6 ........32 2....................................................14 Green It............................2 Google’s Green Initiative......................................................................4 WALT DISNEY Green Initiative..................................................................................................................................................46 3....68 3................................................................68 3...........................................................................................................................................................................................................................................1 Today’s Environmental Issues.........................2 Why do we need “GREEN”?......75 Bibliography...................................12 1...................................5 Case Study: Toyota Motor Corporation Australia........................................ Mitigation of IT Environmental Problem........................5 Asset Selection Modifications Can Impact Organizational Energy Consumption........................................................8 Need of GREEN.................................................................................................................................12 1..............................................................................................8 1....55 Case Study Green IT Revolution................................................................................................................

Network attached Storage  SAN .internet Small computer system interconnect  JIT—Just-In-Time  LUN .Logical volume manager  NAS .Directed attached Storage  EDI—Electronic Data Interchange  ISCSI .List of Symbols & Abbreviations  IT .Central processing unit  CD—Compact Disc  DB—Database  DAS .Information technology  B2B—Business-to-Business  B2C—Business-to-Consumer  CPU .Virtual Machine Chhavi Kapoor _192 MET IOM Green IT Revolution 7 .Logical unit Number  LVM .Storage attached Storage  VM .

That means that if the world’s natural resources were evenly distributed. So as population growth greatly strains our finite resources. It is estimated that the population will swell to over 9 billion by 2050. planning and action. This includes monitoring and protecting the environment as well as mitigation of an adaptation to climate change. If we intend to leave our children and grandchildren with the same standard of living we have enjoyed. there are fewer resources available. Many of these chemicals cannot be removed from the drinking water supply. but what about saving clean air. water. Census Bureau. A large part of the environmental awareness program is on helping the public know more about the environmental problems and the alternatives to solving them. they also offer a number of opportunities to advance global environmental research. nor from the crops that are harvested from contaminated fields.Introduction to Environmental Issues 1. and weddings. We save for college educations. leak through the bottom barrier and pollute the groundwater. people in 2050 will only have 25% of the resources per capita that people in 1950 had. Household batteries and electronics often contain dangerous chemicals that may. The world reached 1 billion people in 1800.some of which are already depleted. The world has a fixed amount of natural resources .S. With the various researches on global warming and climate change. This can contaminate everything from the soil in which our food grows. and over 6 billion by 2000. the world population is expanding at a mind-boggling rate. there are several agencies that promote environmental awareness and taking care of the environment. At the same time. we must preserve the foundation of that standard of living. Chhavi Kapoor _192 MET IOM Green IT Revolution 8 . Here is a list of the most common environmental problems that the public should be aware of. if sent to a local landfill. to the water which will eventually come out of aquifers and into our tap water. 2 billion by 1922. fuel sources and soil for future generations? Some of the greatest threats to future resources come from things we throw away every day. information and communication technologies (ICTs) are being rapidly deployed around the world. The risks to human health are tremendous. Although ICTs require energy resources.1 Today’s Environmental Issues The impact of human activities on the environment – and on climate change in particular – are issues of growing concern confronting life on Earth. orthodontia. According to the U.

Some people also tend to burn their garbage leading to more environmental problems. However. The presence of trees Chhavi Kapoor _192 MET IOM Green IT Revolution 9 . The best way to solve this is to educate the people on garbage segregation. the effects of climate change and global warming will be greatly reduced. The people do not have access to information to proper waste disposal that they end up mismanaging their garbage.1 Garbage problem This is very common in third world countries. 1.3 Water pollution The waters of the world are great sources of food and materials for man. People who live near the shores and other bodies of water should learn how to properly dispose their solid and water wastes so that the natural ecosystem will not be contaminated. if the natural habitats of fishes and other marine animals are contaminated. soaps and other solutions should also be used in order to prevent marine life poisoning. Environment-friendly detergents.1. more and more landslides tend to occur.1.1. If there will just be enough trees and forests in the world.1. Industrial smoke from factories and the smoke from vehicles are now being reduced through the use of other sources of fuel and energy other than fossil fuels.2 Air pollution Industrialization is the perhaps the main culprit for the growing air pollution in many countries. 1. marine resources become depleted. which could eventually lead to food shortage. But since the forest areas are being reduced to expand the human habitats or to serve as quarry sites. The people must also find ways on how to recycle their waste materials so that there will be little need to create more landfills in the future. It is good that the more advanced countries are also now focusing on looking on more environment friendly methods of production in order to minimize the effects of industrialization to the environment. This is evidenced by heaps of garbage in inappropriate areas and water systems.

ANWR and offshore drilling. Energy is second only to climate change in significance. but Al Gore legitimized the crisis with his controversial film An Inconvenient Truth.also tends to reduce the temperature and to provide more food and protection for other animals. but the picture isn’t as clear as one might think. there are a multitude of tasty diets that incorporate greener values. Biofuels. And yet that’s not the whole picture. 1. There are big questions: can we support the world without turning to vegetarianism? We know that the planet can’t afford the Western way of eating. Though no single energy source is going to be the solution. local seemed logical. Petroleum. but did you know the state of California is worse? Look for plenty of myth-busting and interesting news to come. 10 Chhavi Kapoor _192 MET IOM Green IT Revolution . It’s all about resources and efficiency. Energy independence.6 Food Biofuels have turned into a global controversy – the idea that people may causing the starvation of millions in order to fuel their SUVs is sickening. Coal. Renewable energy. 1. dirty energy. Fortunately. eating hamburgers has as much or more impact on the global food picture as the use of biofuels.1. as well as practical tips to reduce your own energy dependence. for example. It would take 5 earths to support that lifestyle! What about hunting – is that good for the environment? Look for more articles soon exploring the complicated world of food.5 Energy Clean energy vs. For example.1. but the situation is more complex than that. 1.4 Climate Change Global warming has been concerning scientists for decades. positive developments toward a cleaner future are happening every single day. so it’s not necessary to adhere to veganism. Even Paris Hilton has something to say about energy. China is heavily criticized. From the melting polar ice caps to catastrophic weather and threatened ecosystems. there are exciting technological developments as well as meaningful lifestyle changes you can make to help. And then there’s the whole issue of “food miles” – at first. What can you do? How bad is it? Why do so many people still think climate change isn’t real? Is it real? These are just some of the issues worth exploring. not only is climate change real. The good news is that despite the urgency of the crisis.1. scientists agree that humans are influencing climate change with our production of greenhouse gases (mainly stemming from carbon dioxide and methane).

existing land management choices are not serving the planet or its inhabitants very well. The 1990s saw some headway with forest management but the Bush administration’s various initiatives (most notoriously. And there is virtually no land left that is not subject to light or noise pollution.7 Land Management From desertification to polar ice melting to erosion and deforestation. Chhavi Kapoor _192 MET IOM Green IT Revolution 11 . either with structures or roads. That’s a value system that includes meaning. The modern green movement believes that in order to create a sustainable future.1. people will need to return to the conservation spirit Americans were once famous for. “Healthy Forests”) have set back progress by decades. adventure. There is very little land left that is undeveloped. and self-sufficiency – no wonder so many people are getting inspired.1.

2 Why do we need “GREEN”? 1. • A tree-line buffer between fields and streams helps remove farming pollutants before they reach the water. and hail as well as reduce storm run-off and the possibility of flooding. making a city and neighborhood quieter. sleet. • The roots stabilize the soil and prevent erosion. • It lowers air temperature by evaporating water in their leaves. tenacity.2. • Provide protection from downward fall of rain. • Enhance the aesthetics of our environment. • Located along streets act as a glare and reflection control. A Better Life… Trees are the longest living organisms on the planet and one of the earth's greatest natural resources. • They are good noise barriers. Chhavi Kapoor _192 MET IOM Green IT Revolution 12 . the shade from trees helps cool the Earth's temperature. Their grandeur. • Provides food and shelter for wildlife. • It helps prevent city flooding by catching raindrops and offsetting runoff caused by buildings and parking lots. • Improve water quality by slowing and filtering rain water as well as protecting aquifers and watersheds. and beauty are probably the most enjoyable aspect of trees. • By cooling the air and ground around them.1 A Greener Life.Need of GREEN 1.

and produces $37. • One person causes about 10 tons of carbon dioxide to be emitted a year. Chhavi Kapoor _192 MET IOM Green IT Revolution 13 . • Planting 30 trees per person will remove each that person's carbon debt for the year. That means two mature trees can supply enough oxygen annually to support a family of four! • Trees help reduce the "greenhouse effect" by absorbing carbon dioxide.000 worth of erosion control. provides $31. One tree produces nearly 260 pounds of oxygen each year. 1.1.1 billion dollars. • One tree can absorb as much carbon in a year as a car produces while driving 26.2 A Greener Earth.5 kg of air pollutants every year. One tree removes about 1 ton of carbon dioxide per year. • A single tree produces approximately 260 pounds of oxygen per year.3 A Greener Earth. $62.000 worth of oxygen.2. A Cost Efficient Way of Life… • In 50 years one tree recycles more than $37.000 miles.000 worth of air pollution control. • The shade and wind buffering provided by trees reduces annual heating and cooling costs by 2. • An average tree absorbs 4. A Fresh Life… • Trees renew our air supply by absorbing carbon dioxide and producing oxygen.2.000 worth of water. • The amount of oxygen produced by an acre of trees per year equals the amount consumed by 18 people annually.

Chhavi Kapoor _192 MET IOM Green IT Revolution 14 . • Well placed trees help cut energy costs and consumption by decreasing air conditioning costs 10-50% & reducing heating costs as much as 4-22%. 1.3. Reduce.2 Your Consumption The first step to reducing your impact on the environment is reducing the amounts of resources you consume and use.• Each average-sized tree provides an estimated $7 savings in annual environmental benefits. • The energy saved from recycling one glass bottle is enough to power a light bulb for four hours. Reuse and Recycle.3. • Recycling one plastic bottle can save the same amount of energy needed to power a 60-watt light bulb for six hours. We can advocate the 3 R’s of environmental protection. Think twice before you buy or use anything. • Shade trees can make buildings up to 20 degrees cooler in the summer. Thinking green leads to acting green . Do you really need it? By reducing your consumption you will also decrease the amount of waste you produce.taking corrective action to make environmental responsibility a reality.1 Reduce 1. including energy conservation and reduced pollution. 1.3 How do we Go Green Thinking green means being aware of our interconnectedness with the world and reflecting on the unintended damage we cause nature in the daily course of our lives.

not on paper. • Use e-mail to minimize paper use.3 Your Waste There are also many other ways to reduce your waste. The opportunities are nearly endless. Chhavi Kapoor _192 MET IOM Green IT Revolution 15 . 1. • Edit on screen. • Think before you print or photocopy! Print and copy as little as possible.3. • Change the margins on your Word documents.75 inches will reduce the amount of paper you use by almost 5 percent. Simply changing the margins to 0. • Circulate documents instead of making an individual copy for everyone. • If you have a desk lamp. The default margins on the documents you print are 1.25 inches on all sides. • Dress appropriate to the season • Select cold water for washing clothes • Keep windows and doors closed in heated and air-conditioned areas.3. • Send and store documents like necessary papers and business proposals electronically instead of on paper. do it double-sided. Here are just a few ideas.4 Your Energy Consumption There are so many ways of optimizing your energy consumption • Turn off unused or unneeded lights.1. • Use natural lighting instead of electric lighting whenever possible. • When you must print or copy. make sure it uses fluorescent bulbs (instead of incandescent bulbs).

The ways in which to reuse things are unlimited. • Don’t use power strips to turn on all computers and desk equipment at once.3. Parking in the shade lowers the temperature in your gas tank by up to 7 degrees. • Turn off printers. If being creative is not your thing. i. paper can become wrapping paper. buy low wattage equipment • Minimize use of screen savers and instead enable power management features • Purchase only energy-efficient products • Move your refrigerator.5 Your Oil Consumption and Pollution Drive Efficiently If you must drive. significantly reducing fuel evaporation. and don’t drive it more than you really need to! Park your car in the shade Gas evaporates from your fuel tank more quickly when you park in the sun. All you need is to be creative.• Turn off computers when they are not in use. 1.6 Reuse Plastic containers can become food storage. here are some other ideas: 16 Chhavi Kapoor _192 MET IOM Green IT Revolution .3. allowing the fridge to operate more efficiently. one which gets more miles per gallon. especially laser printers. unless printing. 1. buck the trend toward more wasteful vehicles and drive a fuel efficient car. • When purchasing computers and peripherals. Leaving space between your refrigerator and the wall increases air circulation around the condenser coils.e.

• Reuse plastic bags or better get a reusable canvas bags. • Wrap presents in gift bags. three cubic yards of landfill space and seventeen trees. 1.3.7 Recycle When buying any type of product. see if it is available with post consumer recycled content. Once you tear the wrapping paper off a holiday gift it ends up in the recycle bin. • Production of recycled paper uses only half the water and 3/4 of the energy than new paper • Every ton of recycled paper saves almost 400 gallons of oil. • If you recycle soda cans. • You could operate a TV set for an estimated three hours with the energy saved by recycling just one aluminum can Chhavi Kapoor _192 MET IOM Green IT Revolution 17 . is 95 percent less than if the cans were produced from raw materials.• Reuse envelopes by placing a new label over the old address. • Designate a box for scrap paper and use it for printing all drafts or unofficial documents. but gift bags can be used over and over again. the energy used and air pollution created.

there has been a proliferation in the number and size of IT facilities. one stands above the rest: Information technology (IT). Green IT seemed to be more of a “wish list” item something that companies might look into sometime in the future or when it became convenient. environmentalists and the broader public thus leading to green IT initiatives. IT organizations’ increased attention to green IT has resulted from a number of factors including: • Rising energy costs over the past five years Chhavi Kapoor _192 MET IOM Green IT Revolution 18 .4 Need for GREEN IT? Information Technology (IT) without doubt has substantially improved business productivity and enhanced the overall quality of our lives. In past years. Of all the factors contributing to the past two decades of economic and political change around the world. According to an IDC white paper the amount of information created. This is no longer the case. This growth is placing a tremendous burden on our environment both in the consumption of natural resources such as fuel. water and other raw materials as well as in greenhouse gas emissions and the waste that is generated. the equipment and people working in these facilities. Companies are now actively pursuing Green IT solutions for a multitude of reasons. the amount of data added annually to the digital universe will increase 10 times. Once considered a privilege of developed countries. governmental organizations. Consequently. This phenomenon is raising several red flags in the minds of corporate executives. Access to information itself has become an equalizer and a mobilize in the effort to meet two urgent challenges: climate change and our ability to create a sustainable global environment. and replicated in 2007 totaled 281 billion gigabytes—more than three million times the information contained in all the books ever written. And between 2006 and 2011.Green It 1. captured. IT is growing at an astonishing rate. IT now bridges the gap between the developed and developing world.

True reducing energy consumption (92 percent) and reducing cooling costs (91 percent) were the most important reasons companies listed for implementing Green IT.1 Date Center Data Center The amount of electricity needed to power and cool the data center makes it one of the costliest aspects of the IT organization. either. and China As the commitment to reduce environmental impact and power consumption are becoming increasingly important objectives for organizations. However.4. reducing polluting energy (87 percent) and a desire from corporate headquarters to qualify as “green” (86 percent) were nearly as important As IT organizations face increasing pressure to become green executives can implement green practices in the following areas: 1.• Increased publicity regarding global warming and energy citizenship • Increased legislation surrounding energy efficiency. European Union. architecture leaders are now proactively considering environmental resource constraints along with more traditional IT business goals. Companies are no longer seeking Green IT merely to cut costs. toxic materials. Chhavi Kapoor _192 MET IOM Green IT Revolution 19 . and greenhouse gases (GHG) in the United States.

including expensive and inefficient cooling methods. and new storage tactics can reduce energy consumption and the need for hard disk drives. 1. • Eliminate energy leaks • Use innovative and more efficient cooling methods • Replace high-density servers with virtual servers • Use alternative storage tactics 20 Chhavi Kapoor _192 MET IOM Green IT Revolution .1. can be improved or eliminated to make the data center more environmentally friendly.3 Hardware Virtual servers can replace energy-intense high-density servers.2 Facilities Facilities issues.4.4.

5 Selection Use of laptops. and thin clients can reduce high electricity consumption and costs. Chhavi Kapoor _192 MET IOM Green IT Revolution 21 .4.• Reconfigure data center floor layouts • Explore alternative energy sources 1.4 End-User Computing Lack of awareness and attention on end-user computing practices can result in excess energy consumption and harmful disposal practices for IT equipment.4. 1. LCD monitors.

when possible. 1. such as turning off PCs at nights and on weekends and using power-saving settings during the day. Recycling old equipment.7 Disposal & Recycling Proper asset disposal practices can eliminate toxic waste from entering landfill systems. • Alter purchasing practices for IT assets • Encourage adoption of energy-saving settings on computers • Practice proper disposal and recycling practices of IT assets Data Centers Chhavi Kapoor _192 MET IOM Green IT Revolution 22 .6 Usage Simple asset usage practices. decreases waste and can offer potential cost savings to organizations that reuse IT assets.4.4. can reduce energy consumption and GHG emissions associated with running IT equipment.1.

It is not unusual for a large data center to draw a megawatt of electricity or more per month – enough to power 1. The graph below illustrates how the total cost of a data center drastically increases as more and more servers are added to the data center. data centers are as high as $3. coupled with the ability to manage power at a high level. analysts predict they could account for more than 50% in the next few years.Due to the vast quantities of electricity needed to power and cool the center. the data center is often one of the costliest portions of an IT organization. IT organizations can undertake green data center initiatives directly in two areas: Chhavi Kapoor _192 MET IOM Green IT Revolution 23 .3 billion.5% and 3% of all the power generated in the United States annually. the best answer to the power and cooling issues is greater design focus at the component level. In addition to the high IT organizational costs.S. In the shorter term. In the long term. While energy bills traditionally have accounted for less than 10% of an overall IT budget. organizations can use their wallets to push vendors toward creating energy-efficient systems that can operate within targeted power and heat limits.000 houses for a month or a total of between 1. data centers contribute greatly to greenhouse gas (GHG) emissions. The amount of electricity used by a typical data center rose 60% between 1999 and 2005. so that power consumption can be scaled with growth. Rough estimates of annual power costs for all U. CIOs also need to plan on building future data centers in a modular way.

6 times the amount of cooling equipment are needed but still had hot spots covering 10% of their total floor space. IT executives can improve the cooling configuration in the data center by identifying and eliminating “hot spots” and energy leaks. In order to reduce energy consumption and associated energy costs. Each 18-degree increment above 70°F reduces the total reliability of an average server by 50%. Within the last few years. Hardware = Servers and Virtualization. the number of servers able to fit in one rack has increased. Bad climate control can also be a cause of such overheating. along with the amount of electricity consumed by each server. Chhavi Kapoor _192 MET IOM Green IT Revolution 24 . Such high temperatures can dramatically reduce the life span of the hardware in the data center. many data centers suffer from energy leaks. Even with the use of fans. as illustrated in the graphs below. After examine data centers by researchers found that an average of 2. The Uptime Institute claims that 90% of corporate data centers have far more cooling capacity than they need. Every kilowatt (kW) burned by a server requires another 1 kW to 1.Facilities = Cooling. an additional 14% was misrouted because the perforated floor plates that were supposed to direct the airflow were pointing in the wrong direction – sometimes out of the data center entirely under a raised floor or over a suspended ceiling. Adding to the problem. More than half of that cold air in the centers escaped through unsealed cable holes and conduits.5 kW to cool and support it. The following list highlights seven of the most common causes of data center energy leaks. temperatures of 100°F were not ok. and decrease its reliability.

Chhavi Kapoor _192 MET IOM Green IT Revolution 25 .

Explore water cooling and wider use of DC power distribution. Optimize Computer Room Air Conditioning (CRAC) unit locations. such as nuclear or hydroelectric power. water cooling has the potential of becoming more common as electricity bills grow.IT Revolution 26 Coordinate air conditioner settings to avoid waste (e. This is part of a trend to get the cooling devices closer to the equipment that is generating the heat rather than relying on air conditioners positioned on the walls of the data centers to do all the cooling. one may heat while another cools. Utilize blanking panels on racks to improve airflow dynamics and decrease server inlet temperature while Green increasing the CRAC returns air temperature. and thus reduce the amount of cooling necessary in the data center.e. Install close-coupled heat removal to minimize and almost eliminate the mixing of cool and hot air. As issues of power and cooling in the data center have come to the forefront vendors look to alternative ways to dispel heat in the data center. Energy-Efficient Lighting Blanking Panels Chhavi Kapoor _192 MET IOM All energy-efficient timers or motion-activated lights to reduce heat generated by lighting. Target specific areas where cooling is needed (such as individual rows. DC Power Alternative Energy Sources Water Cooling Data Equipment Floor Layout Vented Floor Tiles Close-Coupled Cooling Architecture Increase the efficiency of the cool air distribution and hot air removal systems. Look for cleaner sources of power when possible. since the airflow is completely contained in the row or rack. DC. Factor the source of electricity into decisions to site new data centers.Green Data Center Facilities Tactics Combined Heat and Power Cool Outside Air Utilize Combined Heat and Power (CHP) technology to reduce emissions and electricity consumption Bring cool outside air in and turn the air conditioner off when the temperature outside the data center is cooler than the temperature inside the data center Leverage DC power for a portion of the data center infrastructure. racks. Use Computational Fluid Dynamics (CFD) in the data center to optimize data center cool air flow by “tuning” floor tiles by varying locations and by regulating the percent of vents that are open at any given time. or servers) as opposed to large open spaces by installing close coupled cooling. Optimize floor layouts using hot-aisle/cold-aisle configurations with suitable air conditioner locations. hydroelectric power generates fewer emissions and costs less than power from fossil fuels. or battery.g. Aim to segregate cool air and warm air. i. power generates less heat than traditional AC power. and one may dehumidify . to drive data centers. Though it can be initially more expensive to introduce into a data center than air cooling. This results in shorter air paths that require less fan power.

unintentionally • Solenoid-operated valves that fail due to high system pressure • Pumping systems that cannot deliver the volume of cooling necessary The table below lists and describes facilities tactics that IT organizations can use to make their data centers more environmentally friendly. Chhavi Kapoor _192 MET IOM Green IT Revolution 27 .• Ducts and coils that are dirty or blocked • Thermostats and humidity meters installed where they cannot monitor effectively • Sensors that do not work or that deliver erroneous data • Supply and return pipes that are reversed • Valves that are partially closed.

to drive data centers. Though it can be initially more expensive to introduce into a data center than air cooling. Aim to segregate cool air and warm air. Use Computational Fluid Dynamics (CFD) in the data center to optimize data center cool air flow by “tuning” floor tiles by varying locations and by regulating the percent of vents that are open at any given time. DC. or servers) as opposed to large open spaces by installing close coupled cooling. one may heat while another cools. power generates less heat than traditional AC power. Coordinate air conditioner settings to avoid waste (e. racks. i. All energy-efficient timers or motion-activated lights to reduce heat generated by lighting. since the airflow is completely contained in the row or rack. Factor the source of electricity into decisions to site new data centers. This results in shorter air paths that require less fan power. hydroelectric power generates fewer emissions and costs less than power from fossil fuels. This is part of a trend to get the cooling devices closer to the equipment that is generating the heat rather than relying on air conditioners positioned on the walls of the data centers to do all the cooling. and one may dehumidify . DC Power Alternative Energy Sources Water Cooling Data Equipment Floor Layout Vented Floor Tiles Close-Coupled Cooling Architecture Increase the efficiency of the cool air distribution and hot air removal systems. water cooling has the potential of becoming more common as electricity bills grow.g. Energy-Efficient Lighting Utilize blanking panels on racks to improve airflow dynamics Blanking Panels and decrease server inlet temperature while increasing the 28 Chhavi Kapoor _192 MET IOM Green IT Revolution CRAC returns air temperature. Optimize floor layouts using hot-aisle/cold-aisle configurations with suitable air conditioner locations. Target specific areas where cooling is needed (such as individual rows.e. Optimize Computer Room Air Conditioning (CRAC) unit locations.Green Data Center Facilities Tactics Combined Heat and Power Cool Outside Air Utilize Combined Heat and Power (CHP) technology to reduce emissions and electricity consumption Bring cool outside air in and turn the air conditioner off when the temperature outside the data center is cooler than the temperature inside the data center Leverage DC power for a portion of the data center infrastructure. such as nuclear or hydroelectric power. As issues of power and cooling in the data center have come to the forefront vendors look to alternative ways to dispel heat in the data center. and thus reduce the amount of cooling necessary in the data center. Install close-coupled heat removal to minimize and almost eliminate the mixing of cool and hot air. Explore water cooling and wider use of DC power distribution. Look for cleaner sources of power when possible. or battery.

IT executives can consolidate servers and undertake server virtualization projects.Data center hardware. The raw storage growth is approaching a 60% compounded annual growth rate. particularly with such regulations as Sarbanes-Oxley. servers consumed more power than storage. which consume more power than other technologies and emit heat. A rack of high-density server blades require between 10 and 15 times more power than a traditional server. organizations are adding more and more servers and hard drives to their data centers. A breakdown of a typical server bill over its lifetime is below: There is significant increase in the deployment of high-density servers. networking controllers. uninterrupted power supplies and air conditioning – is at least double that used on servers alone. To reduce power consumption and carbon emissions associated with servers. The total figure for data center power consumption – when you add storage devices. The same principles that govern server power savings should be applied to storage as well. due to two factors: Chhavi Kapoor _192 MET IOM Green IT Revolution 29 . particularly servers and storage drives. Historically. As the need for storage increases. which in turn consume more electricity. requiring more electricity for cooling systems. although this trend has changed in recent years. is responsible for a large portion of the total electricity used by the data center.

Compliance regulations. due to increased business continuity requirements.• Storage technology is limited by hard disk drives that have been evolving at a slower pace than server technology so the number of drives per server is growing. Chhavi Kapoor _192 MET IOM Green IT Revolution 30 . corresponding efforts are necessary for both servers and storage. which call for the replication of data to protect against system. such as Sarbanes-Oxley. or regional failures and the growing trend to leverage a great variety of information for business operations. • Organizations are storing more information than ever before. storage. In order to make significant changes in data center power consumption and carbon emissions. are also driving organizations to retain all company information. site. The table is divided into server. The table below lists and describes hardware tactics that IT organizations can use to make their data center more environmentally friendly. and other tactics.

Reduce the data on spinning disks and take it offline to tape. removable disk. Server technology is a rapidly changing area and older servers are much less energy efficient than new servers Utilize the largest capacity drive that your application’s availability and performance requirements will permit. snapshots.Green Data Center Hardware Tactics Server Tactics Virtualization Enable organizations to be environmentally friendly by increasing the utilization rate and availability of servers and thus. energy efficiency. Make use of all existing space.43 The larger the drive. optical disk. Use incremental backups. in terms of watts per terabyte stored. with transparent access directly into the archive to avoid leaving stubs on primary storage. Set up archiving rules to move everything off primary storage that is old and infrequently accessed (e. whenever possible. or a Massive Array of Idle Disks (MAID). Ensure your organization has an open storage infrastructure to allow applications to share storage devices. enabling up to a 300% reduction in data for backup and storage applications. Able to run the same number of tasks on fewer servers. Consolidation Capacity Management Consolidate storage infrastructure by replacing under-utilized. and store it on low-cost and energy-efficient media. Eliminate redundant copies of stored data. resulting in decreased emissions and costs Depreciation Schedules Eliminate the common practice of three-year (or more) depreciation schedules for servers. the more efficient it is. older than 6 months and not accessed in the last 3 months). Use new best-in-class UPS systems that have 70% less energy loss than legacy UPS at typical loads. Average “light” load efficiency is a key parameter. a modern 500GB drive is more than twice as energy efficient as a 250GB drive. Single-Instance Archiving Data DeDuplication Open Storage Infrastructure Spinning Disks Use advanced disk-based archiving platforms to pull inactive data from e-mail environments. using less electricity and requiring less cooling. Move less critical or under-used data to a lower storage tier. Transparent Access Other Tactics Provide users. Green IT Revolution 31 Storage Tactics Tiering Rightsizing of UPS Chhavi Kapoor _192 MET IOM . where redundancies are consuming excess storage capacity.g. and other technologies to decrease the amount of data the organization is storing and protecting. and databases. and opportunities for information consolidation. files. direct attached drives with efficient or virtualized arrays Conduct a “backup audit’ to identify where information is stored. systems.

• Asset Usage: Refers to the idea that asset management practices can reduce the amount of electricity consumed by IT assets. LCD monitors for desktop computers. affect electricity costs and GHG emissions. and thin clients. cofounder and CIO of TerraCycle. IT organizations can utilize one or more of the following four asset selection strategies: • Refurbish old IT equipment • Buy IT equipment with low power features • Purchase laptops and LCD screens • Use thin clients Example of Reuse: Whenever possible.End-User Computing While much of the attention surrounding green IT focuses on the data center.5 Asset Selection Modifications Can Impact Organizational Energy Consumption Changing IT asset selection strategies can have a large impact on the energy consumption of an entire organization and in turn. a New Jersey-based manufacturer of plant food. 32 Chhavi Kapoor _192 MET IOM Green IT Revolution . end-user computing practices also offer ample room for energy savings and decreased GHG emissions at three levels: • Asset Selection: Refers to the selection of IT assets that are energy efficient. advocates IT reusing or paying to refurbish older equipment rather than purchasing new workstations and laptops. • Asset Disposal and Recycling: Refers to environmentally friendly methods of IT waste disposal and recycling. Jon Beyer. This is the issue garnering the most attention in the end-user computing space. including laptops. 1.

e.. laptops are the energy-efficient choice. Thin clients offer another option for IT organizations in the market for new hardware. saving energy automatically. When buying technology equipment. By simply mandating that employees turn off PCs each night. Users can opt to override the systems when necessary.500 cheaper than running 100 CRTs. IT’s total contribution to GHG in the atmosphere is more than 2%. LCD monitors use about 50% less power than older CRT monitors.000 a year with simple power management strategies. a PC requires 2 tons of raw materials and 25 tons of CO2 during manufacturing. “green” PCs are available that are designed to conserve energy. For organizations that require PCs. PCs then use 1 ton of CO2 each if they are run in an air-conditioned environment. Operating 100 flat screen monitors for four years could be $7. and decrease electricity costs. IT organizations can save thousands of watts of power.000 PCs could save up to $100. Thin clients can use as little as 4 w/h as compared to PCs. Emissions tied to the computer are comparable to the level of GHG being produced by all the world’s airplanes.If buying new equipment is a necessity. According to Dell. typical laptops use only about 15 to 25 w/h. While desktop PCs use about 150 watts of power per hour (w/h) when on. and before leaving the office for the weekend. a company with 10. If desktops are required. Post-manufacturing. • Determine if the product it wants to purchase offers low power features. and power management strategies and software can put PCs and laptops in sleep mode when inactive. the hard drive shuts down after a period of inactivity or the monitor goes dark). Simple Power Management Strategies Allow for Automatic Energy Savings Only about 10% of a PC’s resources are used in a given day. In addition to energy use. and about 8 w/h when idling (turned off but not unplugged). Chhavi Kapoor _192 MET IOM Green IT Revolution 33 . reduce GHG emissions. Green PCs shut off power to non-essential systems if no input has been detected for a specified amount of time. Another option for IT organizations is to configure end-user systems to reduce the power consumption by default (i. While thin clients do not have the functionality that PCs have. two simple steps can ensure that an organization is purchasing a green PC. • Look at the recycling or second life opportunities for the product.

burned. While considering the implications of the growth on climate change the two key questions: • How in the immediate to near-term can IT minimize its impact on the global environment? • How can IT support cultural and process changes that help people and organizations respond tactically.” is the fastest-growing waste stream in the United States.S. have failed to budget for disposal or disposition. An estimated 50 to 80 percent of e-waste collected in the UnitedStates is exported to other countries. India. It would focus on technologies and practices that reduce emissions and adaptation would focus on technologies and practices that reduce the vulnerability of human populations to environmental change in general and to climate change. including China. cadmium. IT leaders should start bundling disposal and recycling solutions with the procurement costs of IT equipment. Many companies. A typical CRT monitor contains three to nine pounds of lead. flame retardants and other compounds that can contaminate the air and groundwater and expose humans to carcinogens and other toxins when equipment is shredded. Equipment can quickly be traced back to its original owners through serial numbers or asset tags. and Pakistan. As analysts estimate that 925 million PCs will be replaced worldwide between 2006 and 2010. and printed circuit boards contain beryllium. or sent to a landfill. many IT organizations remain ignorant of the legal and technical issues surrounding proper disposal of IT equipment. Environmental Protection Agency. and systemically to create a more energy efficient world? 34 Chhavi Kapoor _192 MET IOM Green IT Revolution . according to the U. 2. strategically. commonly called “e-waste. Despite the risk of hefty fines and negative publicity from improper disposal methods. and regulatory agencies can charge organizations clean-up costs and fines for equipment found in illegal dumping areas. Mitigation of IT Environmental Problem Mitigating the environmental impact of IT Mitigation refers to efforts to reduce emissions (or capture carbon) so as to reduce the extent of climate change. especially smaller ones.Proper Asset Disposal and Recycling Methods Reduce Global EWaste IT equipment waste.

scanners and fax machines. printers. Yet many of these resources are being wasted. ownership of the asset pool has become much less concentrated in developed nations. But this ever-expanding digital universe is not a panacea: It has had environmental consequences. Chhavi Kapoor _192 MET IOM Green IT Revolution 35 . With newer technologies replacing older devices at a rapid speed. Harnessing this global human capital represents our best chance to address critical issues such as climate change. That means many companies are paying the energy costs to run data centers at 100 percent capacity. It consumes large amounts of resources to build out data centers and server farms.As access to information over the Internet has become more global. There are many key technology initiatives support this goal: 2. a key step is the setting up of e-waste management plants. Green computing is the practice of using computing resources efficiently. and promote recyclability or biodegradability of defunct products and factory waste. Clearly. The mere size of the rising e-waste pile is startling.1 E-waste Management Electronic waste (or e-waste) encompasses the ever-growing range of obsolete electronic devices such as computers. servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste). 20 percent to 40 percent. It is a sort of a green solution to a potential environmental hazard that e-waste can be. The goals are to reduce the use of hazardous materials. While there are several steps that need to be taken towards this goal. maximize energy efficiency during the product's lifetime.1. piling up of e-waste has assumed mind-boggling proportions. Near-ubiquitous connectivity and access to information has empowered people to contribute to the world’s knowledge base from every corner of the world. the IT industry must minimize the environmental impact of rapid information growth by attaining higher levels of efficiency. as much as 70 percent of the information an organization accumulates may never or only rarely be accessed. and it’s driving higher demands for energy. but are only using 5 percent to 15 percent of that capacity—a tremendous waste. The average utilization rate for servers ranges from 5 percent to 15 percent and for non-networked storage. At the same time. cell phones. Something which needs to be attended to immediately in the form of a solution worked around reuse-and-recycle of the e-waste. servers. Such practices include the implementation of energy-efficient central processing units (CPUs).

The term "green computing" was probably coined shortly after the Energy Star program began Fig: Energy Star Logo Example of Wipro for E-waste Management In India many IT organization have started an initiative to E-waste management one such organization is Wipro ltd. The Environment Management Team at Wipro has been leading the E-waste initiatives since August 2005 and they continue this venture of making our environment a safer and greener place. Wipro has volunteered to take full responsibility . identified suitable recycling mechanisms. Over the last few years they have defined and redefined the process. created service points across the country. This resulted in the widespread adoption of sleep mode among consumer electronics. This is a service offered to all their customers through a single helpline number. climate control equipment. identified technically competent recycling agencies and setup a process for recycling of E-waste. and other technologies. a voluntary labeling program which is designed to promote and recognize energy-efficiency in monitors. As a commitment towards IPR and EPR.In 1992.both physical and financial . They can also call Wipro representatives Chhavi Kapoor _192 MET IOM Green IT Revolution 36 . Wipro also actively encourages usage of environment friendly electronic products and promotes the usage of e-waste recycling services through various marketing and communication programs Customers can register on their website or choose to deliver the computers/ parts through 18 direct Wipro collection centers and 300 Wipro authorized collection centers across the country.S. the U. Environmental Protection Agency launched Energy Star.towards recycling e-waste of all Wipro products.

• Ensure collection and transport of systems from customer to final waste recycling point. • Wipro will collect the discarded systems from customers on behalf of the recycling agency. • Provide the discarded computers to vendors certified by Pollution control board to recycle the parts.in respective locations for pickup. • Monitor the recycling of e-wastes by agency according to guidelines given by the relevant pollution control boards. Wipro undertakes to do the following to help in recycling. Chhavi Kapoor _192 MET IOM Green IT Revolution 37 . Fig: E-waste plant E-waste Recycling process Customers who wish to have their e-waste recycled need to contact Wipro or any of its partners. We have identified partners who will help in the recycling of e-waste. This support is limited to recycling of e-waste related to Wipro products being retired by the customer.

A recent report by the Environmental Protection Agency claims datacenters in the U. • Customer contacts any one of 17 Wipro contact centers or delivers the e- waste to one of the 17 locations. consume 4. and is likely to double again in the next few years.S. Chhavi Kapoor _192 MET IOM Green IT Revolution 38 . given how central computing is to our businesses and lifestyles.• Wipro will submit Form 9 and other documents required by Pollution Control Board to ensure compliance to standards set by Pollution Control Board. • Wipro ensures delivery of e-waste to disposal agencies certified by pollution control board. this figure has doubled from 2000 to 2006. Virtualization These days Virtualization is the buzzword which is being floated around all the industries & making the organization to think about their IT infrastructure & making job of IT manager tougher so as to get the best use of the available “must have” technology.5 billion kWh annually. • Wipro monitors the disposal of e-waste by disposal agency (in eco friendly way) and shares the proof of disposal with customer. Virtualization is not a one-size-fits-all proposition & IT managers need to consider all the angles before they figure out which configuration works best for them. • Wipro acknowledges the receipt of e-waste to customer. • Wipro will collect documentary proof that these items have been recycled in a safe manner by the vendor as recommended by Pollution control board. 3. Today’s datacenters consume a lot of electricity.5 percent of the country’s total’s Perhaps more importantly. 1. This trend is affecting datacenters around the world and is likely to continue.

In turn. but without a focus on power or cooling efficiency. According to the EPA.There are many factors contributing to excessive energy consumption in datacenters. better utilization of servers and storage means deployment of fewer machines—thereby using less electricity for power and cooling. where IT managers have installed more and more systems to enhance performance. Virtualization and consolidation are essential to energy conservation in the data center. servers consumed 80% of the total IT load and 40% of total datacenter power consumption while the Site infrastructure —including cooling of equipment—accounts for another 50 percent of total datacenter power consumption. and availability. redundancy. so that a single computer can run multiple operating systems and applications. Virtualization addresses these inefficiencies by separating software from the underlying hardware. Chhavi Kapoor _192 MET IOM Green IT Revolution 39 .

) and is then loaded with its own operating system and applications. The virtual machine’s operating system (or guest operating system) sees a consistent or normalized set of hardware regardless of the underlying physical hardware. reliability and availability and frees datacenters from the shortcomings of a static. These virtual machines can then be allowed to either interoperate or they can be totally unaware of each other. It allows a single physical machine to run multiple virtual machines with different operating system side-by-side. Memory. etc. Hard Drive. Chhavi Kapoor _192 MET IOM Green IT Revolution 40 .Virtualization provides tremendous energy benefits and a lifeline to datacenters that are running low on capacity and high on power and cooling costs. Each virtual machine operates with their own set of virtual hardware (Processor. dynamic IT environments are cost and energy efficient and support the green movement in a significant way. Network Adapter. physical IT infrastructure. Now businesses can create virtualized. What is Virtualization? Virtualization is a technology by which a physical computer function as if there are two or more computer or totally different computer altogether. Leveraging innovations in virtualization technology & Infrastructure provides increased IT flexibility. It can be thought of as an abstraction layer that separates the physical hardware from single operating system.

Need for Virtualization From a business perspective, there are many ways in which your organization can benefit from using virtualization.

Maximize resources Perhaps the most common problem being solved with virtualization today applications are running on their own dedicated servers, which results in low server utilization rates across the server environment. Server consolidation is used to help maximize the compute capacity on each physical server which therefore increases ROI on existing and future server expenditures.

Test and development optimization Test and development servers can be rapidly provisioned by using preconfigured virtual machines. By leveraging virtualization, development scenarios can be standardized and quickly executed upon in a repeatable fashion. It also allows for increased collaboration, and ultimately helps with delivering a product to market faster and with less bugs.

Quickly respond to business needs Deployment processes are becoming more difficult to manage in a complex environment and IT is unable to adapt as quickly to changing business requirements. Moving to a virtual environment helps with procurement, setup and delivery, giving IT the efficiency needed for rapid deployment.

Reduce business continuity costs Virtualization encapsulation (creating an entire system into a single file) and abstraction (removing away the underlying physical hardware) help to reduce the cost and complexity of business continuity by offering high availability and disaster recovery solutions where a virtual machine can easily be replicated and moved to any target server.

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Solve security concerns In an environment where systems are required to be isolated from each other through complex networking or firewalls, these systems can now reside on the same physical server and yet remain in their own sandbox environment, isolated from each other using simple virtualization configurations The impact of virtualization on energy consumption is so significant that utilities in North America such as PG&E, Southern California Edison, SDG&E, BC Hydro and Austin Energy are paying customers for removing servers through consolidation. These programs compare the energy use of existing equipment to that of remaining equipment in service after consolidation. Incentives are based on the net reduction in kilowatt- hours from direct energy savings from the project (cooling costs are excluded), which can be as high as $300 USD per server and $4 million per physical site. Incentive programs are more costeffective than creating new power plants, and better for the Environment.

Vendors for Virtualization
Top Five Virtualization Technology Vendors

VMware
VMware is the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity. VMware accelerates an organization’s transition to cloud computing, while preserving existing IT investments and enabling more efficient, agile service delivery without compromising control. Organizations rely on VMware, its partners and its industry-leading virtual infrastructure platform, VMware vSphere, to energize their business through IT, while saving energy—financial, human and the Earth’s. With 2009 revenues of $2 billion, VMware has more than 190,000 customers and 25,000 partners worldwide.
Headquarters:

VMware Inc. 3401 Hillview Avenue Palo Alto, CA 94304 USA

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Citrix
Citrix Systems is an American multinational corporation that provides server and desktop virtualization, networking, software-as-a-service (SaaS) and cloud computing technologies for more than 230,000 organizations worldwide. Citrix states that “A world where anyone can work and play from anywhere.” is its corporate vision. Customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and consumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.
Headquarters:

Citrix Systems, Inc. Ft. Lauderdale 851 West Cypress Creek Road Fort Lauderdale, FL 33309, United States

Microsoft
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system (OS) market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of OSs. The ensuing rise of stock in the company's 1986 initial public offering (IPO) made an estimated four billionaires and 12,000 millionaires from Microsoft employees. Microsoft would come to dominate other markets as well, notably the office suite market with Microsoft Office.
Headquarters:

One Microsoft Way, Redmond, Washington, United States

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a primary focus of the company is on developing open source software for enterprise clients. such as Novell GroupWise and Novell Pulse. customer relationship management software (CRM) and supply chain management (SCM) software. It has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. The company specializes in enterprise operating systems. the Oracle Database. California. Inc is a multinational software and services corporation headquartered in Waltham.000 people worldwide as of 2009[update]. such as SUSE Linux Enterprise and Novell NetWare. Massachusetts.Novell Novell. Headquartered in Redwood City. Headquarters: Oracle Corporation 500 Oracle Parkway Redwood Shores. Oracle employs more than 115. CA 94065 Chhavi Kapoor _192 MET IOM Green IT Revolution 44 . Today. The corporation has arguably become best-known due to association with its flagship product. Novell was instrumental in making the Utah Valley a focus for technology and software development. and systems management solutions. after Microsoft and IBM. which displaced the dominant mainframe computing model and changed computing worldwide. as well as its disruptive business practices in 2010. security. enterprise resource planning software (ERP). The company also builds tools for database development and systems of middle-tier software. United States. Novell technology contributed to the emergence of local area networks. and collaboration solutions. Headquarters: Waltham Massachusetts US Oracle Oracle Corporation is a multinational computer technology corporation that specializes in developing and marketing enterprise software products — particularly database management systems. identity. By 2007 Oracle had the third-largest software revenue.

Virtualization Software of different vendors: Citrix. Microsoft & VMware Chhavi Kapoor _192 MET IOM Green IT Revolution 45 .

Headquartered at Bangalore. Cluster technologies. Total Outsourcing. information systems outsourcing. Open source About Wipro Ltd Wipro Limited provides comprehensive IT solutions and services.Initiative For Green IT 3. Security Governence. Data Warehousing and Biz Intelligence. provides enterprise customers with high value Information Technology Products. including systems integration. Managed Services. Specialties System Integration. Solutions and Consulting Services in India and the Middle East. a division of the US$5 billion Wipro Limited. package implementation. Business Transformation Services. High performance computing. and research and development services to corporations globally. Wipro Infotech serves customers in India through a network of 22 offices and 170 service locations across the country.1 Wipro at the forefront of green IT revolution Introduces 100% recyclable toxin free Greenware PCs About Wipro Infotech Wipro Infotech. In the Indian market. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. It also has regional offices across the Middle East serving the region. IT enabled services. software application development and maintenance. Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system Chhavi Kapoor _192 MET IOM Green IT Revolution 46 . Software Services. Disaster Recovery Assistance Services.

travel & hospitality. Mysore and Kochi in India. Specialties Global IT/ITES services provider delivering technology-driven business solutions. The integrated solution approach provides enhanced value to the customers through process standardization. followed by Europe. Wipro is ranked 31 globally in 2011 in the list of IT service providers. It has 44 clients in segments such as banking & capital markets. voice and non-voice based segment of customer-care services. network integration.[4] Wipro provides outsourced research and development. The company operates in three segments: IT Services. Wipro's ADSs are listed on the New York Stock Exchange. In the Asia Pacific and Middle East markets. telecom and healthcare. China and Latin America Wipro BPO employs over 22. Hyderabad.150 are at its Hyderabad campus.000. The company posted a turnover of $290 million in FY08. of whom 3. Wipro also has profitable presence in niche market segments of consumer products and lighting. insurance. Wipro provides IT solutions and services for global corporations.[3] It is 9th most valuable brand in India according to an annual survey conducted by Brand Finance and The Economic Times in 2010. Navi-Mumbai (Belapur) Greater Noida. business process outsourcing (BPO) and business consulting services. About Wipro BPO Wipro Business Process Outsourcing (BPO) is a leading provider of BPO services focusing on the complex. The majority of Wipro BPO’s business comes from the US. IT Products. Kolkata.Mumbai. Chennai. software solutions and IT services. The rest of the world contributes only marginally to its top line. process simplification and process optimization. It also has offices in Shanghai and Cebu in Asia and Curitiba in Brazil and Wroclaw in Poland. Consumer Care and Lighting. India. Pune. Chhavi Kapoor _192 MET IOM Green IT Revolution 47 . and its equity shares are listed in India on the Stock Exchange . hi-tech manufacturing. Founded in 2002. Wipro BPO has operations in Delhi. Central and Eastern Europe. infrastructure outsourcing. and the National Stock Exchange. Services are provided from delivery centers in the North America. Mumbai.integration. The planned new recruitments will be from among science and commerce graduates and under-graduates.

INDIA.for the first time in India. once removed. Wipro considers the launch of PVC and BFR free products a major breakthrough in its clean production and recycling policy. ensure the recycling of electronic products is safer by reducing exposure of poisonous chemicals to the Workrdenvironment. Based on the Intel® Core™ 2 Duo processor. today announced the launch of its new eco-friendly Wipro Green ware desktops. 2010– Wipro Infotech. These deadly toxins. manufactured with materials completely free of deadly chemicals like polyvinyl chloride (PVC) and brominates flame retardants (BFRs) . January 28. the India and Middle East IT Business of Wipro Ltd and a leading provider of IT and business transformation services. Wipro Greenware range of desktops are free from carcinogenic materials1 such as PVC and BFRs. It is a very difficult Chhavi Kapoor _192 MET IOM Green IT Revolution 48 .Specialties Outsourcing First Indian company to remove deadly chemicals from desktops Wipro GREENWARE Bangalore.

The Intel Core 2 Duo processor family is designed to provide energy efficient performance and the Wipro Greenware range of desktops based on this processor will take green computing to the next level. Anand Sankaran. “Wipro believes in creating an ecologically sustainable organization and business. Wipro has always been meticulous in providing products which are safe for environment and human health. Systems &Technology business said “The core mission of Wipro Green Computing is to work towards clean Chhavi Kapoor _192 MET IOM Green IT Revolution 49 . Vice President & Business Head. Wipro’s R&D team and suppliers have worked tirelessly to find safer alternatives to these chemicals. due to reasons that vary from technical problems to lack of policy framework. As PVC and BFR are widely used in electronics products. “Intel is taking an aggressive stance toward environmental sustainability. Speaking on this achievement Mr. Wipro Greenware is a major milestone on our road to a sustainable future. meet or exceed product reliability requirements and meet or exceed current flammability rating. it is very difficult to substitute these chemicals in manufacturing processes.process with no known alternative solution and has taken Wipro more than 2 years of time. Mr. “Wipro Infotech has taken significant strides and strong leadership in Green Computing. Speaking on the occasion. Intel South Asia said. Anurag Behar. Wipro has taken great care that all these aspects of the alternative material are verified and validated according to IPC norms (Institute for Interconnecting and Packaging Electronic Circuits). that helps accelerate adoption of Green Computing by responsible corporate citizens. effort and investment to come out with a completely toxin free product – the first in India and amongst very few in the world. The most basic technical requirement for alternative materials is that they must perform their intended function. Chief Executive of Wipro Infrastructure Engineering Ecoeye. providing responsible and environment sensitive computing solutions to our customers. We are proud to be associated with Wipro in this endeavor. innovative products like Greenware and continuous awareness programs.” Commenting on the same. General Manager & Head. Wipro said. Social and Community Initiatives said. R Ravichandran. Wipro Greenware range of desktops is a leading step by an organization of Indian origin. reaffirm our leadership in green technology and innovation which has earned us ‘India’s Number 1 Green Brand’ recognition from Greenpeace”. Director – Sales. Ashok Tripathy. e-waste management. which include minimum design impact. Mr. from the elimination of lead and a focus on greater energy efficiency of our products to fewer air emissions and more water and materials recycling.” Mr. Our efforts in energy conservation. Sr. India & ME business.

” Chhavi Kapoor _192 MET IOM Green IT Revolution 50 . It took innovative thinking. space and asset management. In spite of challenges. we were determined phase out PVC and BFRs from our products. I am happy that We have been able to accomplish this and give India its very first PVC & BFR free product.and sustainable IT products and solutions which help customers achieve high productivity in energy. R&D and investments and ecosystem participation to finally introduce a breakthrough product that ensures safer recycling. Wipro Greenware is testimony to our leadership and commitment in providing Green products free of deadly chemicals which are easy to recycle.

2 Google’s Green Initiative About Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful. In 2006. mobile. Since Google founding in 1998. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages.3. Google has grown by leaps and bounds. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”. And starting from two computer science students in a university dorm room. android. A lot has changed since the first Google search engine appeared. ads. It was first incorporated as a privately held company on September 4. now Google have thousands of employees and offices around the world. 1998 and its initial public offering followed on August 19. Specialties: Search. online video Chhavi Kapoor _192 MET IOM Green IT Revolution 51 . the company moved to their current headquarters in Mountain View California. 2004. But some things haven’t changed: Google’s dedication to our users and our belief in the possibilities of the Internet itself.

bit by bit. Google has shifted their thinking away from the short-sighted consumer electronics field. Collaborating with engineers at Ford. called Prediction. This technology. Why would Google allocate its valuable resources to develop technology that would contribute to a sector of the economy that the company does not specialize in? It is easy to say that the company would do it solely to enter into an unexplored market. moving towards the development of green technology. Google is helping cars “remember” how we drive each and every day by utilizing cloud computing and pattern-matching algorithms. Google has made its environmentally-conscious initiatives well-known throughout the gadget universe. What is far more likely is that the Internet monolith is contributing to making the planet a bit greener. With a bit of passion and unconventional thinking. In the past. Though Google heavily emphasized its growing mobile presence and new desktop operating system during its annual Google I/O developer’s conference last week. and this would be an obvious step in making that rumor reality. maximizes fuel and power consumption. many companies have focused on developing next-generation consumer electronics. One of the most interesting announcements that the company made was the development of an application plug-in that would help automobiles determine where you are going. an extremely lucrative sector of technology. helping them become more efficient by analyzing trends. In recent years. the company still released information detailing the progress of its environmentallyfriendly initiatives. There have been many rumors in the past that Google would eventually enter the automobile market.Environmentally Conscious Technologic Progress depends on radical innovation. Whether it is simply cutting down on the emissions of data farms or having goats roam Google’s campus to Chhavi Kapoor _192 MET IOM Green IT Revolution 52 . which effectively reduces carbon emissions.

Google works hard to cut energy use and power up with renewable resources whenever possible. They’ve done it by reducing energy use. using the excess energy to power office complexes. Since 2007. the company has always strived to cut down on greenhouse gases. Google has attempted to keep its operations carbon neutral. skateboards. Google’s long-term goal of running entirely on renewable energy is growing closer and closer. Under a twenty year agreement with the local service provider. With severe drought plaguing the countryside. Instead of trying to purge carbon from its systems. Google is contributing to the future green advancements of the world by implementing them today. In a way akin to IBM. by managing to half their data center energy use through practical thinking. Every search algorithm. Any given unit of energy that is poured into the typical data center is never used again. boosting the use of renewable power on the electric grid that will power one of its new data centers. and offsetting carbon emissions. The Internet search giant even forces their employees to work in a toasty environment to save energy. and scooters. Google invests in “offChhavi Kapoor _192 MET IOM Green IT Revolution 53 . Google is now providing information to indigenous tribes on deforestation. Unfortunately. French authorities have used Google’s mapping services to determine agricultural regions that should face water restrictions. Wildlife activist groups can use Google Earth to map areas at risk of being destroyed by logging companies and palm oil producers. Google announced its agreement to buy electricity from a wind generation facility in Oklahoma. Google is constantly searching for ways to ensure that it never consumes excessive gas. After purchasing a wind farm in Iowa only a few years ago. Google has shuttles that run on biodiesel and encourages its employees to ride into work on bikes. Utilizing its renowned satellite services. giving them the ability to track and prevent the atrocity from taking place. By adopting unconventional techniques for effectively lowering its environmental impact. Google would be nowhere without its data centers. the company has become a model for implementing green technology in a fiscally efficient manner.eliminate the need for fertilizer and lawn mowers. cloud-based computer. Google has effectively cut down on its environmental impact. but the company is realistic in examining its operations. Advocating carbon neutrality in every aspect of its internal affairs. no company is perfect in lowering carbon emissions. and mobile device heavily relies on these massive server farms. incorporating renewable energy.

Chhavi Kapoor _192 MET IOM Green IT Revolution 54 .setting” its carbon emissions by investing in green initiatives that would not have the funding to survive otherwise.

a people company—around 110. one of the world's foremost providers of consulting.e. the Collaborative Business ExperienceTM. It is. above all.3. France and is present in 40 countries. which focuses on IT project services. working as one team to create and deliver the optimum solution for clients. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working. • Technology Services.000 people worldwide. i. which includes both IT and management consulting.3 Capgemini’s Approach to Green IT Company background Business Capgemini is headquartered in Paris. which aims to get the right balance of the best talent from multiple locations. The Group relies on its global delivery model called Rightshore®. primarily through contract staff provision under the Sogeti business name Chhavi Kapoor _192 MET IOM Green IT Revolution 55 . Capgemini. infrastructure and application development and integration services • Outsourcing covers both IT and business process outsourcing (BPO) • Local Professional Services entails local IT services delivery. enables its clients to transform and perform through technologies. technology and outsourcing services. The company has four main divisions: • Consulting Services.

Individuals. Chhavi Kapoor _192 MET IOM Green IT Revolution 56 . with a further 31% held by their French equivalents. Outsourcing Revenue splits by activity and region are shown in the charts below (taken from the company’s annual report). Technology. own a further 13% with the rest treasury stock. Serge Kampf is the company Chairman and leads the 14-man Board of Directors. Serge Kampf. including the founder. under which sits a broader Group Management Board and other Group Directors (primarily covering business lines and vertical sector activity). CEO. who leads a 14person Executive Committee.Specialties: Consulting. The majority of shareholders (54%) are nonFrench institutions. Ownership and management Capgemini is a public company. The management is led by Paul Hermelin.

the others being leadership. known as the Blue Book. 57 Chhavi Kapoor _192 MET IOM Green IT Revolution . video conferencing and smarter working approaches can reduce business travel. community. hence the general environmental approach is being adapted at the country level. The UK operation has set carbon reduction targets that are ‘owned’ by the UK business managers and several work streams have been instigated to address the challenge: • An energy efficiency work stream for offices and for data centres.Approach to green IT Internal Organization Capgemini has a Group Ethics and Governance Board Committee which has overall responsibility for ensuring that the company’s seven core values (honesty. Company Secretary and overall Head of Corporate Sustainability (James Robey). modesty and fun) are upheld. The UK is a leading operation in this respect. Reporting into this committee is the Group’s General Secretary. freedom. A team reports directly to the Group General Secretary and in each office location there are CSR and sustainability leaders and/or teams. oldness. value and ethics. suppliers & business partners There is a common set of company guidelines in the managers’ rulebook. so country operations are fairly autonomous in their policies and programmers. with The Netherlands close behind and other countries having specific areas of focus. clients. However. The UK sustainability programme focuses in the three main areas: community. team-spirit. • A mobility work stream looking at how collaboration technology. the group is federated. The Committee currently comprises five directors. employees. people and the environment. HR Director. who is the executive owner of CSR (Corporate and Social Responsibility) and sustainability issues at an operational level. including the Chairman and CEO. Within the environmental dimension a fulltime Head of Environmental (Jon Hampson) has been in place since February 2008. (Details of activities are given in the next section). trust. The environment is one of six aspects to Capgemini’s CSR activity. In the UK a Sustainability Board was established in 2007 comprising of the Chief Executives of the various UK divisions together with the UK Finance Director. which guides all business practices.

Most UK sites are leased. Rather than buying offsets. Energy is excluded from the calculation as the company already purchases energy from renewable sources where it can. the company participates in ‘Green –IT’.• A work stream around procurement and facilities management. the Scottish Environment Protection Agency (SEPA) and Vodafone.500 employees in the UK. It is part of WWF’s ‘One in Five Challenge’. the industry initiative started by the trade organization ICT Norway. • A ‘Green HR’ work stream.’ (See http://www. • Capgemini has signed the Copenhagen Communiqué with over 280 other global corporations publicly calling on governments for ‘an ambitious. External Co-operation • Capgemini is a member of the United Nations Global Compact (UNGC). The company is also a supporter of the UNGC’s ‘Caring for Climate’ initiative. who's founder members also include Marks & Spencer.thegreenitreview. as a cross-industry initiative to reduce the environmental impact of IT and showcase how technology may contribute to the fight against climate change.com/2009/09/sapendorses-copenhagencommunique. The value of the fund is based on what it would cost the business voluntarily offset its carbon footprint from business travel. 58 Chhavi Kapoor _192 MET IOM Green IT Revolution . so the company is identifying where the most cost-effective actions and priorities should be.. • In Norway. Premiere Global. robust and equitable global deal on climate change that responds credibly to the scale and urgency of the crises facing the world today. which has the aim of promoting business commitments on climate change in markets around the world. • In July 2009 Capgemini UK announced that it had joined a group of international businesses in committing to cutting business travel flights by one-fifth over the next five years.html for blog comment). which recently rolled out computer-based training on environmental awareness to all 7. Capgemini UK has created a “carbon fund” to invest in initiatives to reduce energy consumption. a policy platform and practical framework for companies committed to sustainability and responsible business practices. which over 75% have completed already.

• The company has an active role on the Sustainable/Responsible Procurement external advisory group for the Chartered Institute of Purchasing and Supply and is also a founder member of the Professional Services Sustainability Initiative. Some of Capgemini’s country businesses are also involved in working groups looking at various aspects of climate change and their implications. • California Public Utility Commission (CPUC) – The company has been engaged in a series of workshops looking at the impact of smart meters. • National Association of Regulatory Utility Commissions (NARUC) – Capgemini has published a study of the commissions and their opinions on various environmental issues. tariffs. demand management and use of energy efficient devices. • Canadian Association of Members of Public Utility Tribunals (CAMPUT) – Three times in the last ten years Capgemini has been asked to carry out day-long workshops for CAMPUT on issues around energy efficiency and grid modernization Internal actions Carbon counting and commitment Capgemini’s overall environmental approach is set out as one of the company’s six areas of CSR focus. looking at demand management. focused on collaboration between competing firms on common sustainability challenges. low income appliance replacement and other work. tariff impacts. • Capgemini has been selected by the US Department of Energy to participate in the Modern Grid Steering Committee. where Capgemini has contributed to several groups: • California Energy Commission (CEC) – Capgemini has been involved in a number of the PIER (Public Interest Energy Research) program components. taxation of devices based on energy efficiency. The Modern Grid is looking at the impact of changes in the grid that can reduce the need to generate energy at central power plants and reduce green house gases. The company singles out the North American operation. Environmental action addresses four key 59 Chhavi Kapoor _192 MET IOM Green IT Revolution .

As a result. IT asset management and waste management. etc. • To send zero waste to landfill by 2014. Energy consumption Reducing energy use focuses on streamlining office space. although most of the energy used by the UK organisation is green energy. monitoring and reducing power consumption. adopting energy-saving systems. • To implement an ISO14001 certified Environmental Management System (EMS) by the end of 2009 (which was achieved six months early in June 2009). Capgemini Netherlands and Sogeti Netherlands committed to achieving ISO 14001 in 2009 (now achieved). Chhavi Kapoor _192 MET IOM Green IT Revolution 60 . where a detailed assessment of emissions from offices and data centers has been carried out. • Capgemini Australia moved the Sydney office into a new building with a 4. business travel. Elsewhere in the organization: • In 2008. energy consumption.5 star ABGR (Australian Building Greenhouse Rating). • The company’s head office in Norway has received a Miljøfyrtårn (‘Green Beacon’) certificate as the result of improved its environmental performance on a number of measures: − Reduced consumption of water and electricity.areas. The most comprehensive approach is in the UK. • To reduce our CO2 related to travel by more than 30% by 2014. in August 2008 the UK operation came up with five environmental objectives. which are: • To reduce overall CO2 footprint by 20% by 2014 (35% by 2020). • To improve energy efficiency in data centres by more than 20% by 2014.

− Reduced travelling – video conference use has saved around 3000 flights per − year and more than 1000 tonnes of CO2. − Ensured suppliers and partners meet similar environmental standards. bringing the number of sites now covered to over 200. Waste management Under the waste management heading the company is looking to maximize recycling. regular maintenance. There has also been pervasive communications programs to encourage employees to turn off equipment when not in use. In 2007/2008 the company deployed 40. travel between offices in India and locations in Europe and North America has apparently fallen by 30%. make sure IT and electronic equipment is disposed of in a environmentally sound way and ensuring that all disposal is via appropriately certified and licensed organizations. including hardware and hazardous Waste Business travel To reduce emissions from business travel the company is using alternatives such as videoconferencing.000 new PCs that require less energy. − Separating and recycling all rubbish. In 2008 the company almost doubled its video conferencing capabilities. IT asset management Better management of IT assets includes taking greater consideration of environmental aspects in purchasing equipment. Where company cars are provided hybrid cars are promoted and in Belgium only eco-friendly cars are given to new employees. − Optimized the use of office space. Chhavi Kapoor _192 MET IOM Green IT Revolution 61 . Many European offices have deployed Ecodriving courses. The UK firm has recently capped the emissions of vehicles in the company car scheme at 185 gCO2/km and is planning to reduce this further in 2010. etc. minimising travel and considering different types of travel. choosing low-energy equipment. In particular. tele-working.

(In fact the company replied to the first CDP survey in 2003 when it was sent to the FT 500 companies.338 228.202 138.Metric Tonnes 36.646 64. CO2 Emissions by Country – 2008 Country UK Rest of Europe India USA RoW CO2 .412 90. Capgemini also calculates it’s business travel emissions (Scope 3) and the table below shows the total CO2 emissions from electricity consumption and business travel for the last three years.568 4.054 Green IT Revolution 62 Chhavi Kapoor _192 MET IOM .645 11.CDP Responses The Capgemini group has been providing comprehensive responses to the CDP surveys since 2006 as a member of the SBF (Société des Bourses Françaises) 120 index.779 76.491 17. but at that time it did not view climate change as an issue and so provided no meaningful information).540 112. so an average emission factor was used to estimate the CO2 emitted in these facilities and countries. Category CO2 Emissions in Metric Tonnes 2008 CO2 Emissions in Metric Tonnes 2007 CO2 Emissions in Metric Tonnes 2006 Electricity Consumption Business Travel Total 90.275 189.831 90.185 154. The table below shows the emissions from electricity use in 2008 by geographic region. As might be expected.848 20. Capgemini’s energy consumption is primarily electricity. so emissions fall into the GHG Scope 2 category.964 The company points out that some of its country operations are as yet unable to provide accurate information.

In its 2007 submission the emissions from business travel increased significantly. Market offerings In its CDP response. although the company pointed out that its overall estimated energy consumption using the same methodology as last year led to a reduction of just over 5% in CO2 emissions. heat production and wastage. to a large extent. but it also benefits clients who are provided services run from those data centres. In the IT department itself. mainly attributed to improved data collection and more accurate figures for car emissions. the company sees opportunities to help clients reduce power consumption. In 2008 total emissions fell by a third. Similarly. but primarily due to this one-off data issue. reducing emissions from data centres may be primarily an internal action. so. Total emissions increased by almost 21%. making the company more environmentally friendly means that its service delivery will also be greener. The nature of outsourcing means that staff are frequently taken into the business as part of contracts and work in offices that have to be used. attributed to ‘a significant drop in the measurement of the number of kilometers on our rented car travel’. The company does not provide any group emissions reduction targets. For instance. by Capgemini. Product and Service Greening Capgemini is a services company. but are not owned or managed. Capgemini says that it sees its biggest prospects in developing CSR and sustainability related service offerings that help clients decrease their impact on the environment. mainly due to a drop in business travel emissions of more than 50%. Areas of opportunity include: Chhavi Kapoor _192 MET IOM Green IT Revolution 63 . pointing out in its CDP response the difficulties of setting targets given the size of its outsourcing business. By contrast. and to extend the life cycle of equipment or ensure its ethical disposal. choosing environmentally friendly IT equipment benefits both the company and clients. emissions from electricity consumption increased slightly.

broken into 20 operational sub-processes. Capgemini’s Sustainable Procurement Assessment Tool identifies four key high level areas. The UK operation has built a web-enabled diagnostic tool. Consulting Services: • Capgemini France Sustainable Transformation enables organizations to integrate sustainable development into their company strategy. • Capgemini’s consulting focus in the UK is primarily in the public sector and focused on business processes. allowing greater analysis of the sustainability embedded in key business processes.e. using power efficient equipment. i. i. at a more detailed operational level.e. server-side computing. identifying carbon hotspots and then addressing them through improved processes. For example. Capgemini is offering or developing service offerings in the following areas. consolidating data centres and ensuring new centers incorporate state-of-the-art design and the most energy-efficient products. Outside the IT department. • Capgemini UK’s Sustainable Procurement offering embeds sustainable procurement into clients’ current operations.g. grid-enabled applications and the use of technologies such as heat exchangers and alternative power generation • Technology that helps reduce wastage. e. tracking systems using RFID • Better asset management • Optimizing server farms • Collaborating on Green IT projects • Developments in Green data centres . while the Flexible Framework assesses five areas of procurement. Green IT Revolution 64 Chhavi Kapoor _192 MET IOM .LCD/TFT technology. ethical asset disposal • Facilities Infrastructure. which builds on the public sector’s ‘Flexible Framework’.IT Infrastructure consolidation and virtualization. thin client devices • Data centers – blades.• Client devices .

known as Clint (Climate Change Initiative) to help companies count and manage their carbon emissions. around thin client. green IT is incorporated in broader offerings. Hence services include workplace management. Sustainability can be an integral part of the process.g. taking into account financial as well as social and environmental consequences. virtualization and cloud-based services. e. Technology Services • TechnoVision is Capgemini’s approach to mapping technology trends and determining which ones meet the needs of a particular business or industry. with companies looking to consolidate infrastructure. as well as managing other aspects such as the use of renewable energy and offsetting carbon emissions. Services include the use of a tool.• Capgemini’s approach to Lean thinking (BeLean) is a way to ‘green’ processes by eliminating waste. Capgemini has partnered with cloud-centric organizations such as Google and Amazon Web Services Chhavi Kapoor _192 MET IOM Green IT Revolution 65 . • In the UK the need for sustainable IT has thrown up the need to not only assess deployed technology but also assess the efficiency of end to end business process. since the view is that environmental aspects can be an integral aspect of any solution. Outsourcing Services In outsourcing. • In the Netherlands Capgemini’s GreenSourcing and GreenScan solutions help clients make balanced decisions around sourcing strategies. • Capgemini Netherlands has built an international Climate Change Team and has developed a Global Climate Change Service offering. • The tool uses a two-stage approach. The first stage is to collect the energy usage and convert the data into CO2 emissions to generate the carbon footprint. The second stage helps in creating efficiencies and lowering the carbon footprint.

the cost and availability of raw materials and the increasing awareness of sustainability with particular focus on the Asian market. • BeGreen – Green by Design. Google and Sun Microsystems are dealing with the topics of environmental responsibility. including: Green IT Report 2008: A study of the IT Industry’s green credentials and an assessment of how industry leaders. • Capgemini Smart Meter Valuation Model. • 2016 the future supply chain – ‘Serving Consumers in a Sustainable Way’. HP.Sector Based Services Capgemini markets several sustainability-based services to specific industry sectors. The company has met the government CTO and been involved in various workshops across government brainstorming aspects of employee Chhavi Kapoor _192 MET IOM Green IT Revolution 66 . In the Energy and Utilities market the company partners with Cisco. GE Energy. social structure. the UK has apparently been leading the way in terms of green business. • 2018 Future Value Chain – ‘Succeeding in a Volatile Market’ looks at eight trends. • ‘Save Energy Cost without Compromise’ looks at improving energy conservation in a way that makes financial sense and realises cost savings without compromising service. UK government business accounts for around three quarters of UK consulting for Capgemini and there has been significant interest in all things green. In terms of performance. the Capgemini has published a number of reports and papers. including the declining economy. details Capgemini’s consulting approach to Lean Design and how it can reduce a company’s carbon footprint and support sustainable growth. sustainability and CR. IBM. performance or productivity. As a result. Intel and Oracle to form the Smart Energy Alliance and is also an established player in the smart metering market globally. Strategy and performance Part of the company’s strategy is to create thought leadership around the issues that need to be addressed for a more sustainable business. EMC. HP. with much of the activity around consulting in the public sector.

does not have any green conditions built-in. which is specific for the government contract. However. Capgemini has a £2. The company has some innovative solutions in this area. • Canada – particularly around utilities and smart metering. In smart metering the company is collaborating with Bell Canada and the Smart Energy Alliance (SEA) in producing a tool to provide consumers with information to make the right conservation choices • US – with the emphasis on data centers and cooling. business processes and technology use in the context of reducing carbon emissions. Other ‘green’ wins include an outsourcing contract with the Dutch Ministry of Agriculture. Capgemini’s consulting focus is in the business processes aspect of the mix. based on Defra’s (Department for Environment. Nature and Food Quality (LNV) which is based on a transformation to ultra-thin client technology. agreed in 2003.8bn/10-year outsourcing contract with HMRC (the UK government tax office) although the contract. Food and Rural Affairs) model.behavior. Capgemini is working with several government departments to develop and implement environmental metrics. the company is putting together a case study of the HMRC and has developed an environmental quality index. There is also a carbon calculator. Chhavi Kapoor _192 MET IOM Green IT Revolution 67 . Other areas in the group generating consulting revenue include: • Europe – primarily related to coming legislation in the UK and elsewhere.

ESPN. An early Chhavi Kapoor _192 MET IOM Green IT Revolution 68 . 1991. The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre. Taking on its current name in 1986. and travel.Case Study Green IT Revolution 3. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production. and ABC Family.4 WALT DISNEY Green Initiative About the Company The Walt Disney Company commonly referred to as Disney is the largest media conglomerate in the world in terms of revenue. it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company has been a component of the Dow Jones Industrial Average since May 6. publishing. cable television networks such as Disney Channel. the Walt Disney Motion Pictures Group. The company is best known for the products of its film studio. and owns and licenses 14 theme parks around the world. and became publicly-traded as Walt Disney Productions in 1938. Founded on October 16. and theatre divisions. and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network. television. radio. in 1929. by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio the company was reincorporated as Walt Disney Productions. and online media. In addition. 1923. merchandising. publishing. Ltd.

Termed Document Output Management (DOM) at Disney. this program has cut the number of printing and copying devices at Disney by 59%. the admired entertainment industry leader turns to HP. Theme Parks. increase recycling. Television Objective: Implement a new approach to managing print needs that would align with environmental citizenship goals. and reduce Disney’s carbon foot print. Broadcasting. and the results have lived upto expectations ” . magical theme parks. is the official mascot of The Walt Disney Company. Chhavi Kapoor _192 MET IOM Green IT Revolution 69 . more reliable printing and copying. Live Entertainment. As mention Walt Disney Company is known for many things: trail-blazing animation. Studios.and well-known cartoon creation of the company. combined with new capabilities such as scanning to email and network faxing. So when Disney looks for expertise and innovation in printing. excellent management and a strong corporate culture with an eye toward environmental sustainability. Enterprise Infrastructure Services at Disney. Movies. senior vice president. Mickey Mouse. Resorts. Approach: Disney worked with Hewlett-Packard (HP) to develop its Document Output Management Program using HP Managed Print Services. Disney seeks the best solutions to help deliver on its environmental promise. Specialties Entertainment. Media. What Green Workspace means? The MPS solution is helping to cut energy and paper usage. while delivering improved capability to Disney employees—faster.Charlie Weiner. That’s exactly what we expected when we brought in HP and a Managed Print Services (MPS) solution. “Across the entire company including our Enterprise IT.

5 million sheets per month on average from duplexing • Energy CO2 emissions reduction an estimated 407. “We wanted to engage printing experts to help us identify environmentally responsible printing solutions using technology that would best serve our needs. reducing the number of printer/copier models deployed throughout the company. HP experts analyzed printer and copier usage at Disney and came up with a plan for providing appropriate technology to users.000 lbs • Paper CO2 emissions reduction projected at more than 500. and updating the technology. Disney started discussions with HP about two years ago at a time when many of its printers and copiers needed replacing. setting ambitious environmental goals and targets. Disney has continued to raise its environmental profile over the past several years. Among the highlights: • Reductions of more than 18% in energy usage • Pages printed reduced 1. reducing the number of vendors to make management easier.” says Weiner.Prioritizing Print Management Disney is a beloved global kingdom of its own. With a long history of conservation. The result is what Disney internally calls its Document Output Management program. and rolling out a set of “Green Standards” to guide planet-friendly employee workplace practices. Goals included improving environmental citizenship.000 lbs over 36 months from duplexing • 100% recycling of toner cartridges through HP MPS • 89% reduction in device models • Approximately 90% reduction in vendors • 59% reduction in the number of devices Chhavi Kapoor _192 MET IOM Green IT Revolution 70 . while dramatically reducing the number of devices and associated impact.

“But as HP devices got out into the workplace to demonstrate what those devices could do for them as well as the overall environmental picture. at first. People can do things they couldn’t do before. Color printing is now more widely available than ever before at Disney. networked scanning and scan-to-email/scan-to-folder (for digital document storage). copy. there is now likely to be a single HP multifunction printer (MFP) serving a workgroup. Cooper acknowledges that. and provide new capabilities such as faxing. Disney employees were a bit hesitant about the idea of giving up their desktop printers. Chhavi Kapoor _192 MET IOM Green IT Revolution 71 .says Jeff Cooper. better. both on HP Color LaserJets and HP Color MFPs. and with better quality. we’ve made great improvements. there was an eager acceptance. employees like the results. and functionality was significantly improved.” Environment Comes First In Disney’s review of managed printing.” . Consolidation Enables Technology Upgrades Probably the most visible sign of Disney’s Document Output Management program is the space freed up by consolidating devices. The end result is that we got equipment that was quicker. environmental benefits ranked near the very top of the company’s objectives. The new HP MFPs routinely print faster. Enterprise IT Client Services at Disney.• A single source for invoicing and on-site service • Consolidated monthly usage reports enabling management analysis • Automated toner ordering “Probably more important than anything. than the devices they replaced. we’re aligned with our environmental objectives. we’ve achieved a high level of employee satisfaction. with HP’s input. In areas where employees once had their own desktop printer and there was a copier nearby. In areas with especially high volume printing. there are also HP LaserJet printers. They print. vice president. and today.

toner cartridge recycling at Disney through HP Planet Partners recycling is virtually 100%. one of our requirements was that recycling was incorporated and that when we disposed of our previous devices. users can send print jobs to networked printers. increasing scan-to-email and scan-to-folder usage. New printers are ENERGY STAR qualified. Chhavi Kapoor _192 MET IOM Green IT Revolution 72 . and the overall emphasis on responsible printing has resulted in a significant reduction in paper usage. they were removed in an environmentally sound manner. which further reduces energy needs. as part of the HP Managed Print Services Program. In addition. they can send a job to print and pick it up when they arrive at the office. guests. HP’s own environmental profile is one of the reasons we expected its solutions would meet our objectives. but the jobs do not actually print until the employee goes to the printer and scans an ID card. In fact. “When we embarked on this program. consumers and fans. The combination of duplex printing. which naturally led to energy reduction benefits. Disney has publicly articulated its commitment to reducing the company’s operational impact on the environment and to inspiring environmental stewardship among employees. It also facilitates remote printing for employees who travel or work from their home office. The company also utilizes HP Access Control in some areas.A strong commitment to good corporate citizenship is as much a part of Disney’s heritage as the family entertainment that has delighted audiences for decades. Access control eliminates waste from print jobs that are sent to the printer but never picked up and increases security of confidential information. “HP has helped us achieve all of these objectives. We also wanted to reduce the footprint of our devices and reduce paper usage every year. Disney’s consolidation eliminated 59% of their devices.” To reduce paper usage.” Cooper notes. Disney’s “Green Standard” encourages employees to utilize duplex printing whenever possible. With Access Control.

“Knowledge is power. software-based toner ordering is automated and the company receives a single. “Now we have a good picture. Training programs ranged from open houses with HP experts and devices. and developed the DOM solution to satisfy those needs. HP researched the printing and document needs. HP’s reporting helps us make intelligent decisions both today and moving forward. HP provided training in a variety of forms. and adjust deployments accordingly.” Education generates understanding To launch DOM at Disney.” says Cooper. consolidating. HP’s expertise in print management helped Disney managers develop a new paradigm for printing. “The training provided by HP was remarkable.Why HP? Why did Disney choose HP for its DOM program? “HP gave us great flexibility and it’s an industry leader in printing with knowledge of the entertainment industry. tailored to Disney’s needs at various locations. “Having a single invoice is a huge advantage for us. Rather than simply replacing devices. to online training and on-site 45-minute training programs offered throughout the day by HP personnel.” says Weiner. Some departments preferred a ‘train-the-trainer’ program with HP preparing Disney staff to 73 Chhavi Kapoor _192 MET IOM Green IT Revolution . training from HP was tailored to Disney’s requirements.” Another advantage: a detailed and consolidated usage report. Disney employees attended in groups ranging from 20 to 100 people. Disney and HP together analyze the monthly usage report to evaluate printing and copying efficiency at more than 350 locations or line of business.” Cooper says. “We don’t have to spend time and effort consolidating statements from 17 different vendors in order to get the overview of our print environment. That includes reconfiguring where devices are deployed.” Cooper intones.” Some departments at Disney had HP Education Services tailor on-site training to address specific questions and specialized applications. In addition. and updating to new and improved MFP technology. on-site service with four-hour response and six-hour time to repair is included. easily understood monthly invoice. “The trainers were expert and professional in briefing our staff.

Employees were educated both on the built-in environmental benefits of the new program— such as lower energy usage and toner cartridge recycling—as well as how they could reduce paper usage through increasing duplex printing.” says Cooper.provide ongoing employee instruction. and more. “Companies can find facilitating change to be challenging. it became obvious that change was beneficial for individuals and Disney.” Chhavi Kapoor _192 MET IOM Green IT Revolution 74 . scanning documents and distributing them electronically. “The diversity of our business operations is not particularly suited for one size fits all. When our staff gained the understanding of the environmental impact as well as the expanded print and document capabilities. and the flexibility of HP Education Services options helped us target specifically to our staff needs. “Education on the environmental benefits was an important part of rolling out DOM internally. HP provided the teaching materials that Disney employees would use.” says Cooper. A key aspect of on-site training focused directly on Disney’s ongoing environmental culture and objectives with the DOM program.

Inventory Manag Situation In 2005.000 people here. Specialties Automotive Manufacturing. has invested over €7 billion since 1990 and currently employs some 80. Toyota Australia developed a 5-year Environment Plan and in 2007 reported its progress in their annual Sustainability Repot.3. and nine manufacturing plants. Our European operations are supported by a network of 31 National Marketing and Sales Companies in 56 countries.000-strong workforce. Toyota needed to develop specific sustainability strategies for IT at its corporate headquarters to ensure that IT contributed to meeting the targets in their Environment Plan. Toyota wanted to develop a strategy for Green IT to complement its vehicle production strategies. and markets vehicles in more than 170 countries. thanks to the support of a 320.5 Case Study: Toyota Motor Corporation Australia About Toyota: Toyota operates 75 manufacturing companies across 28 countries globally. around 3. Supply chain management. Chhavi Kapoor _192 MET IOM Green IT Revolution 75 . Toyota began selling cars in Europe in 1963.000 retailers.

managing energy use. Fujitsu also proposed a Green IT vision statement for Toyota’s IT department. There is increasing evidence that going green is good for business financially and provides an opportunity for market leadership. including carbon emission reduction target • It allows Toyota to commit to develop a detailed strategy for Green IT including targets and key performance indicators • It communicates Toyota’s intent to extend environmental measures to its IT suppliers and partners Conclusion The debate on whether or not climate change is real is over. Fujitsu worked with Toyota to develop a statement of intent for Green IT. The way companies manage their carbon footprints will either provide long-term sustainability or pose a threat to their existence. we quantified the alignment between the Toyota IT department’s plans and Toyota’s corporate sustainability strategy. and achieving lifecycle management of IT assets. Chhavi Kapoor _192 MET IOM Green IT Revolution 76 . Environmental responsibilities are becoming a core element of organizations social and regulatory licenses to operate. Using interview and questionnaires. The statement will guide IT toward making a strong contribution to Toyota’s Environment Plan by optimizing infrastructure.Our Approach FAL applied our green IT Framework Phase 1. • It highlight the key role that IT will play in meeting Toyota’s corporate environmental objectives. The scope included the extended IT environment because Toyota outsources to several providers Outcomes After the assessment. Actions will be driven by the market.

capgemini.COM WWW.GOOGLE.com/ http://www8. Bibliography Websites http://www.html https://www.com/in/en/home.wipro.toyotabharat.YAHOO.go.in/ http://www.WIKIPEDIA.COM WWW.in.com/index Search Engine WWW.com/ http://disney.hp.COM Chhavi Kapoor _192 MET IOM Green IT Revolution 77 .Organizations that manage and mitigate their exposure to climate change risk while seeking new opportunities for profit will generate a competitive advantage.