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Social Media Made Simple 5 No-Fail Advanced Strategies To Get You Real Results Practical Training
Social Media Made Simple 5 No-Fail Advanced Strategies To Get You Real Results Practical Training
Social Media Made Simple 5 No-Fail Advanced Strategies To Get You Real Results Practical Training

Social Media Made Simple

Social Media Made Simple 5 No-Fail Advanced Strategies To Get You Real Results Practical Training for

5 No-Fail Advanced Strategies To Get You Real Results

Practical Training for LWL Launchers

Presented by

Amy Porterfield Social Media Consultant and Trainer

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Today’s Expert Presenter

! Amy Porterfield, Social Media Consultant and Trainer

! Amy Porterfield , Social Media Consultant and Trainer • ! Co-Author, Facebook Marketing All-in-One for

! Co-Author, Facebook Marketing All-in-One for Dummies (June 2011)

! Creator of “The Simple Social Media Formula”-an online training program designed to eliminate social media overwhelm while getting you massive online exposure

What You’ll Learn:

5 Tested and Proven Social Media Strategies

What You’ll Learn: 5 Tested and Proven Social Media Strategies www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

What You’ll Learn:

Focused on ACTION (goal: get things moving!)

What You’ll Learn: Focused on ACTION (goal: get things moving!) www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

What You’ll Learn:

The Simple Social Media Formula

What You’ll Learn: The Simple Social Media Formula www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Facebook increased by 100 million new users (now 600+ million).

increased by 100 million new users (now 600+ million). (Stats by Pingdom)
increased by 100 million new users (now 600+ million). (Stats by Pingdom)

20.7 million new Facebook users just in the U.S.

20.7 million new Facebook users just in the U.S. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
20.7 million new Facebook users just in the U.S. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Each month: 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook.

pieces of content (links, notes, photos, etc.) are shared on Facebook. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
pieces of content (links, notes, photos, etc.) are shared on Facebook. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Each day 2 billion videos are watched on YouTube.

Each day 2 billion videos are watched on YouTube. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Each day 2 billion videos are watched on YouTube. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

The average Internet user watched 186 online videos per month (USA).

The average Internet user watched 186 online videos per month (USA). www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
The average Internet user watched 186 online videos per month (USA). www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Every minute 35 hours of video are uploaded to YouTube.

Every minute 35 hours of video are uploaded to YouTube. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Every minute 35 hours of video are uploaded to YouTube. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

In 2010, users sent 25 billion tweets and added 100 million+ new users.

In 2010, users sent 25 billion tweets and added 100 million+ new users . www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
In 2010, users sent 25 billion tweets and added 100 million+ new users . www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

There’s over 600 million search queries on Twitter each day.

There’s over 600 million search queries on Twitter each day. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
There’s over 600 million search queries on Twitter each day. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

A new member every second (says LinkedIn CEO).

A new member every second (says LinkedIn CEO). www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
A new member every second (says LinkedIn CEO). www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

100% of Fortune 500 Companies have executives using LinkedIn.

100% of Fortune 500 Companies have executives using LinkedIn. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
100% of Fortune 500 Companies have executives using LinkedIn. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

50% of LinkedIn's users are decision makers in their company.

50% of LinkedIn's users are decision makers in their company. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
50% of LinkedIn's users are decision makers in their company. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Companies that have a business blog attract 55% more website visitors than non-blogging companies.

blog attract 55% more website visitors than non-blogging companies. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
blog attract 55% more website visitors than non-blogging companies. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

43% of U.S. companies will market via a blog by 2012

43% of U.S. companies will market via a blog by 2012 www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
43% of U.S. companies will market via a blog by 2012 www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Companies that blog have more Twitter followers and Facebook fans.

Companies that blog have more Twitter followers and Facebook fans. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Companies that blog have more Twitter followers and Facebook fans. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
That’s me with my husband and son
That’s me with my husband and son

!

Tony Robbins Infomercial Shoot, Fiji!
Tony Robbins Infomercial Shoot, Fiji!
Tony Robbins Infomercial Shoot, Fiji! Paul Colligan,YouTube Expert ! -Live Webcast- ! Mari Smith, Facebook Guru

Paul Colligan,YouTube Expert! -Live Webcast-!

Fiji! Paul Colligan,YouTube Expert ! -Live Webcast- ! Mari Smith, Facebook Guru ! (Blog World Interview)

Mari Smith, Facebook Guru !

(Blog World Interview)!

“Ship It!” !

“Ship It!” ! It’s all about taking ACTION. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

It’s all about taking ACTION.

Take Seth’s advice:

! Nail it to the wall.

Take Seth’s advice: • ! Nail it to the wall. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Take Seth’s advice: • ! Nail it to the wall. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

Take Seth’s advice: • ! Nail it to the wall. • ! Identify it. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

! Identify it.

Take Seth’s advice: • ! Nail it to the wall. • ! Identify it. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

! Identify it.

advice: • ! Nail it to the wall. • ! Identify it. • ! Defeat it.

! Defeat it.

• ! Nail it to the wall. • ! Identify it. • ! Defeat it. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

Take Seth’s advice: • ! Nail it to the wall. • ! Identify it. • !

! Identify it.

! Defeat it.

! Make something happen.

• ! Identify it. • ! Defeat it. • ! Make something happen. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Facebook Strategy !

You’re only as good as your last post.

Facebook Strategy ! You’re only as good as your last post. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Facebook Strategy ! You’re only as good as your last post. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Facebook Strategy !

What’s your Profile Strategy for your business?

Facebook Strategy ! What’s your Profile Strategy for your business ? www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Facebook Strategy ! What’s your Profile Strategy for your business ? www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Facebook Strategy !

One surefire way to create engagement is with “Friends Lists”--they allow you to focus your communication.

is with “Friends Lists” --they allow you to focus your communication. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
is with “Friends Lists” --they allow you to focus your communication. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Facebook Strategy !

Create a “Friends List” campaign.

Facebook Strategy ! Create a “Friends List” campaign. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Facebook Strategy ! Create a “Friends List” campaign. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Facebook Strategy !

Step #1: Take Inventory

Are you using all of them as intended? Take inventory and delete the lists you dont use.

and delete t h e l i s t s y o u d o n
and delete t h e l i s t s y o u d o n

Facebook Strategy !

Step #1: Review your lists

Strategy ! Step #1: Review y o u r l i s t s For business,

For business, 5-10 lists are manageable.

y o u r l i s t s For business, 5-10 lists are manageable. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Friends Lists Campaign !

Step #2: Build Your Campaign

Friends Lists Campaign ! Step #2: Build Your Campaign Create a Google Doc and pre-plan how

Create a Google Doc and pre-plan how you will use each list. Document it to make it real!

Doc and pre-plan how you will use each list. Document it to make it real! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Friends Lists Campaign:

2 Outcomes !

Friends Lists Campaign: 2 Outcomes ! 1. ! Customize & Personalize Your Facebook Communication ! 2.

1. ! Customize & Personalize Your Facebook Communication!

2. ! Monitor The Posts of Your Core Lists!

Friends Lists Campaign !
Friends Lists Campaign !

Pull up your specific Friends List and monitor only their posts at one time. ! Great way to collect powerful intelligence! !

their posts at one time. ! Great way to collect powerful intelligence! ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
their posts at one time. ! Great way to collect powerful intelligence! ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Friends Lists Campaign !

Answer these questions:

Friends Lists Campaign ! Answer these questions: • ! Name of List • ! Purpose of
Friends Lists Campaign ! Answer these questions: • ! Name of List • ! Purpose of

! Name of List ! Purpose of List ! How often will you post to the list? ! What is your core call to action?

Friends Lists Campaign !

Name of List: Social Media Examiner Fans

Friends Lists Campaign ! Name of List: Social Media Examiner Fans www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Friends Lists Campaign ! Name of List: Social Media Examiner Fans www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Friends Lists Campaign !

Purpose of List: Get to know more, offer value around social media content

Purpose of List: Get to know more, offer value around social media content www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Purpose of List: Get to know more, offer value around social media content www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Friends Lists Campaign !

Posting schedule: Once a week

Friends Lists Campaign ! Posting schedule: Once a week www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Friends Lists Campaign ! Posting schedule: Once a week www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Friends Lists Campaign !

Core call to action: Send them to valuable content links, including my own blog and YouTube videos

Core call to action: Send them to valuable content links, including my own blog and YouTube

(Tip: Even if it’s a “soft CTA” you still need one!)

YouTube videos (Tip: Even if it’s a “soft CTA” you still need one!) www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Additional Facebook Resources!

3 Reasons Facebook Trumps Twitter for Business

Resources ! 3 Reasons Facebook Trumps Twitter for Business http://www.socialmediaexaminer.com/3-reasons-

http://www.socialmediaexaminer.com/3-reasons-

facebook-trumps-twitter-for-business/

Facebook 101 for Business: Your Complete Guide

http://www.socialmediaexaminer.com/

facebook-101-business-guide/

Get The Slides!

Go To:
Go To:

www.bit.ly/SMSlides!

Get The Slides! Go To: www.bit.ly/SMSlides ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Online Video Marketing!

Making videos takes time and effort (2 things that are often hard to come by!)

videos takes time and effort (2 things that are often hard to come by!) www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
videos takes time and effort (2 things that are often hard to come by!) www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy!

It’s tough to take that leap and start churning out videos.

Strategy ! It’s tough to take that leap and start churning out videos. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Strategy ! It’s tough to take that leap and start churning out videos. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy!

Why is video so powerful? Rapid rapport building!

YouTube Strategy ! Why is video so powerful? Rapid rapport building! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
YouTube Strategy ! Why is video so powerful? Rapid rapport building! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Build a Playlist Channel!

Step #1: Set Up Your Channel

! Choose a channel name (keywords work here) ! Brand your channel Use keywords throughout your description and bio

• ! Brand your channel Use keywords throughout your description and bio www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Build a Playlist Channel!

Step #2: Start “Creating” Content:

- Create playlists that incorporate other people’s videos

- Create playlists that incorporate other people’s videos -Think of titles of playlists that will catch

-Think of titles of playlists that will catch the eye of your viewers and ideal audience members

Build a Playlist Channel!

Step #2: Start “Creating” Content:

- “Favorite” great videos and make one a featured video (or do this with your own)

great videos and make one a featured video (or do this with your own) www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Build a Playlist Channel!

Step #2: Start “Creating” Content:

- Send friend invites

Channel ! Step #2: Start “Creating” Content: - Send friend invites www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Post a Bulletin to Friends and Subscribers ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Post a Bulletin to Friends and Subscribers !

Post a Bulletin to Friends and Subscribers ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Post a Bulletin to Friends and Subscribers ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Post a Bulletin to Friends and Subscribers !

Post a Bulletin to Friends and Subscribers ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Post a Bulletin to Friends and Subscribers !

-On your subscribers’ recent activity module (on the homepage) !

subscribers’ recent activity module (on the homepage) ! -On your channel page in your recent activity

-On your channel page in your recent activity module !

Build a Playlist Channel!

Step #2: Start “Creating” Content:

a Playlist Channel ! Step #2: Start “Creating” Content: - Leave THOUGHTFUL comments on other people’s

- Leave THOUGHTFUL comments on other people’s channels in your niche

Build a Playlist Channel!

Build a Playlist Channel ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Build a Playlist Channel!
Build a Playlist Channel!

Additional YouTube Resources!

16 Tips for Successful Online Video Marketing

Resources ! 16 Tips for Successful Online Video Marketing http://www.socialmediaexaminer.com/16-tips-for-

http://www.socialmediaexaminer.com/16-tips-for-

successful-online-video-marketing/

5 Steps to Achieving Success With Video Marketing

http://www.socialmediaexaminer.com/5-steps-to-

achieving-success-with-video-marketing/

YouTube Strategy: ! 7 Quick Content Ideas !

YouTube Strategy: ! 7 Quick Content Ideas ! - Educate - Train - Teach www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

- Educate

- Train - Teach
- Train
- Teach

YouTube Strategy: ! 7 Quick Content Ideas !

YouTube Strategy: ! 7 Quick Content Ideas ! Answer your most frequently asked questions

Answer your most frequently asked questions

! 7 Quick Content Ideas ! Answer your most frequently asked questions www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy: ! 7 Quick Content Ideas !

YouTube Strategy: ! 7 Quick Content Ideas ! Do a product review www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Do a product review

YouTube Strategy: ! 7 Quick Content Ideas ! Do a product review www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy: ! 7 Quick Content Ideas !

YouTube Strategy: ! 7 Quick Content Ideas ! Tell a story www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Tell a story

YouTube Strategy: ! 7 Quick Content Ideas ! Tell a story www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy: ! 7 Quick Content Ideas !

YouTube Strategy: ! 7 Quick Content Ideas ! Talk about your case studies and results

Talk about your case studies and results

! 7 Quick Content Ideas ! Talk about your case studies and results www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy: ! 7 Quick Content Ideas !

YouTube Strategy: ! 7 Quick Content Ideas ! Debunk Myths ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Debunk Myths !

YouTube Strategy: ! 7 Quick Content Ideas ! Debunk Myths ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

YouTube Strategy: ! 7 Quick Content Ideas !

Take your viewers behind the scenes

Strategy: ! 7 Quick Content Ideas ! Take your viewers behind the scenes www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Strategy: ! 7 Quick Content Ideas ! Take your viewers behind the scenes www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Biggest challenge:

Getting more interested readers to see your blog.

! Biggest challenge: Getting more interested readers to see your blog. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
! Biggest challenge: Getting more interested readers to see your blog. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Start a “Blog Sharing Action Group”

Strategy ! Start a “ Blog Sharing Action Group” • ! Start with 10 core people

! Start with 10 core people in your close network

! Agree to tweet and post each other’s blogs regularly

! Use an automation tool to make it really stick

blogs regularly • ! Use an automation tool to make it really stick www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Experiment with the Twitter Feed Tool

Business Blogging Strategy ! Experiment with the Twitter Feed Tool www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Business Blogging Strategy !

Business Blogging Strategy ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Additional Blogging Resources!

Twitter Feed http://twitterfeed.com

strategy/
strategy/

Get More Exposure & Build Powerful JV Relationships With This Automated Twitter Strategy…

http://katiefreiling.com/automated-twitter-

Twitter Marketing Strategy!

More than 600 million searches PER DAY on Twitter.

Marketing Strategy ! More than 600 million searches PER DAY on Twitter. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Marketing Strategy ! More than 600 million searches PER DAY on Twitter. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Twitter Marketing Strategy!

Know what your customers are searching for--it’s their language that really counts.

customers are searching for-- it’s their language that really counts. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Twitter Marketing Strategy!

Know what words your competitors are using--stay one step ahead of them.

Know what words your competitors are using --stay one step ahead of them. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Twitter Strategy: !

Kinaxis’ Keyword Campaign!

One keyword a month--created a lead generation campaign around that keyword. Included a white paper, blog posts, social media mentions, etc.

a white paper, blog posts, social media mentions, etc. Source: Rob Birgfeld, SmartBlogs !

Source: Rob Birgfeld, SmartBlogs!

Twitter Strategy: !

Kinaxis’ Keyword Campaign!

The results? Kinaxis had a 270% increase in traffic to its domain and a 320% increase in leads generated online since kicking off the social campaign.

generated online since kicking off the social campaign. Source: Rob Birgfeld, SmartBlogs !

Twitter Strategy: !

Social Keyword Campaign!

#1: Choose one critical keyword each quarter

! Social Keyword Campaign ! #1: Choose one critical keyword each quarter www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Twitter Strategy: !

Social Keyword Campaign!

Twitter Strategy: ! Social Keyword Campaign ! #2: Create a lead-generation strategy on that subject (white

#2: Create a lead-generation strategy on that subject (white paper giveaway, mini-video series, report, etc.)

Twitter Strategy: !

Social Keyword Campaign!

#3: To create a buzz and exposure, create blog posts related to that particular keyword and offer opportunities to download the giveaway

to that particular keyword and offer opportunities to download the giveaway www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Twitter Strategy: !

Social Keyword Campaign!

#4: To create even more buzz, include videos on YouTube and presentations on SlideShare focusing on the keyword of the quarter.

and presentations on SlideShare focusing on the keyword of the quarter. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Additional Twitter Resources!

Twitter Search http://search.twitter.com/

Resources ! Twitter Search http://search.twitter.com / Real Time Social Search http://www.48ers.com/ htt

Real Time Social Search

http://www.48ers.com/

http://socialmention.com/

Social Marketing Strategy:

It’s All About The Experiences

To stand out in social media, you have to make that little extra effort others won’t.

you have to make that little extra effort others won’t. What can you do to create

What can you do to create value for your fans and get you even greater interaction and exposure?

What’s your secret sauce? What do your clients praise you for? Use that as fuel.

Case Study:

Expert Fridays via Social Media Examiner

Why They’re Great

Expert Fridays via Social Media Examiner Why They’re Great • ! It’s a 3-way win: the

! It’s a 3-way win: the fan, the expert and SME

! Extra content for blog posts, newsletters, etc.

! You can easily repeat the process.

Expert Friday Example with David Garland!

Expert Friday Example with David Garland ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Expert Friday Example with David Garland!

Expert Friday Example with David Garland ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Expert Friday Example with David Garland!

Expert Friday Example with David Garland ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Case Study:

Expert Fridays via Social Media Examiner

Check SME out at:

Expert Fridays via Social Media Examiner Check SME out at: Website: www.SocialMediaExaminer.com Facebook:

Website: www.SocialMediaExaminer.com

Facebook: www.facebook.com/smexaminer

Case Study:

Twitterviews with Joel Carlson

Why They’re Great

Study: Twitterviews with Joel Carlson Why They’re Great • ! They’re unique, so they stand out.

! They’re unique, so they stand out.

! Two audiences converge, giving both parties greater exposure.

! Sets Joel as the expert interviewer. Great social proof and expert recognition.

Case Study:

Twitterviews with Joel Carlson

Twitterview example with @priorfatgirl !
Twitterview
example with
@priorfatgirl !

Case Study:

Twitterviews with Joel Carlson

Case Study: Twitterviews with Joel Carlson www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Case Study:

Twitterviews with Joel Carlson

Check Joel out at:

Case Study: Twitterviews with Joel Carlson Check Joel out at: Website: www.joelsviews.com Twitter:

Website: www.joelsviews.com

Twitter: www.twitter.com/JoelCarlson

Case Study:

MarieTV with Marie Forleo

Why It’s Great

Case Study: MarieTV with Marie Forleo Why It’s Great • ! You get to know Marie

! You get to know Marie at an entirely intimate level. You’re in her home and in her head.

! Topic focused: showcases her content, her expertise and her skills

! They’re fun and a bit edgy. They educate, empower and entertain at the same time.

Case Study:

MarieTV Episode Topics!

Case Study: MarieTV Episode Topics ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Case Study:

MarieTV Episode Topics!

Case Study: MarieTV Episode Topics ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Case Study:

MarieTV Episode Topics!

Case Study: MarieTV Episode Topics ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Case Study:

MarieTV with Marie Forleo

Check Marie out at:

Case Study: MarieTV with Marie Forleo Check Marie out at: Website: www.MarieForleo.com MarieTV:

Website: www.MarieForleo.com

MarieTV: www.youtube.com/marieforleo

Take Action

What will you create for your Signature Social Experience?

Take Action What will you create for your Signature Social Experience? www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Get The Slides!

Go To:
Go To:

www.bit.ly/SMSlides!

Get The Slides! Go To: www.bit.ly/SMSlides ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Remember: “Ship It!”

Remember: “Ship It!” It’s all about taking ACTION. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

It’s all about taking ACTION.

Remember: “Ship It!” It’s all about taking ACTION. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

Take Seth’s advice: • ! Nail it to the wall. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Take Seth’s advice: • ! Nail it to the wall. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

Take Seth’s advice: • ! Nail it to the wall. • ! Identify it. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

! Identify it.

Take Seth’s advice: • ! Nail it to the wall. • ! Identify it. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

! Identify it.

advice: • ! Nail it to the wall. • ! Identify it. • ! Defeat it.

! Defeat it.

• ! Nail it to the wall. • ! Identify it. • ! Defeat it. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Take Seth’s advice:

! Nail it to the wall.

Take Seth’s advice: • ! Nail it to the wall. • ! Identify it. • !

! Identify it.

! Defeat it.

! Make something happen.

• ! Identify it. • ! Defeat it. • ! Make something happen. www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Designed To Work For ! Your Unique Personality and Brand ! [social media on your
Designed To Work For ! Your Unique Personality and Brand ! [social media on your

Designed To Work For ! Your Unique Personality and Brand !

[social media on your terms!]!

5 Training Modules ! Social Media + Simple Strategy = Success & Sanity ! [the
5 Training Modules ! Social Media + Simple Strategy = Success & Sanity ! [the

5 Training Modules!

Social Media + Simple Strategy = Success & Sanity !

[the simple social media formula]!

Module One ! [ the facebook marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module One ! [ the facebook marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Module One ! [the facebook marketing formula] !

Module One ! [ the facebook marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Engagement + “You Time” = More Money ! [the facebook marketing formula] !
Engagement + “You Time” = More Money ! [the facebook marketing formula] !

Engagement + “You Time” = More Money! [the facebook marketing formula]!

+ “You Time” = More Money ! [the facebook marketing formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Two ! [ the online video formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Two ! [ the online video formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Module Two! [the online video formula] !

Module Two ! [ the online video formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Personality + Subscribers = More Clients ! [the online video formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Personality + Subscribers = More Clients ! [the online video formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Personality + Subscribers = More Clients! [the online video formula]!

Personality + Subscribers = More Clients ! [the online video formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Three ! [ the business blogging formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Three ! [ the business blogging formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Module Three! [the business blogging formula] !

Module Three ! [ the business blogging formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Content + Comments = Expert Status ! [the business blogging formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Content + Comments = Expert Status ! [the business blogging formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Content + Comments = Expert Status ! [the business blogging formula]!

Content + Comments = Expert Status ! [the business blogging formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Four ! [ the twitter marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Four ! [ the twitter marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Module Four! [the twitter marketing formula] !

Module Four ! [ the twitter marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Broadcasts + @Replies = $$ Opportunities ! [the twitter marketing formula] !
Broadcasts + @Replies = $$ Opportunities ! [the twitter marketing formula] !

Broadcasts + @Replies = $$ Opportunities! [the twitter marketing formula]!

+ @Replies = $$ Opportunities ! [the twitter marketing formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Five ! [ the linkedin marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Module Five ! [ the linkedin marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Module Five! [the linkedin marketing formula] !

Module Five ! [ the linkedin marketing formula ] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Connections + Recommendations = ! Higher $ Programs ! [the linkedin marketing formula] !
Connections + Recommendations = ! Higher $ Programs ! [the linkedin marketing formula] !

Connections + Recommendations = ! Higher $ Programs! [the linkedin marketing formula]!

= ! Higher $ Programs ! [the linkedin marketing formula] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
What’s Included: 5-week video module training sessions
What’s Included:
5-week video module
training sessions

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

What’s Included: Each module includes: - Multiple training videos in each module - Each recorded
What’s Included:
Each module includes:
- Multiple training videos
in each module
- Each recorded
- Transcripts
- Accompanying audio
www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
[value-packed video training sessions] !
[value-packed video training sessions] !
[value-packed video training sessions] ! The 5 simple and effective strategies in each module to get

The 5 simple and effective strategies in each module to get real results

[value-packed video training sessions] !
[value-packed video training sessions] !
[value-packed video training sessions] ! Model the best: real world examples

Model the best: real world examples

[value-packed video training sessions] !
[value-packed video training sessions] !
[value-packed video training sessions] ! A comprehensive list of EXACTLY what you should do yourself and

A comprehensive list of EXACTLY what you should do yourself and what to outsource

[value-packed video training sessions] !
[value-packed video training sessions] !
[value-packed video training sessions] ! 5 MUST do actions for each social network

5 MUST do actions for each social network

[value-packed video training sessions] !
[value-packed video training sessions] !
[value-packed video training sessions] ! Each video is recorded and transcribed

Each video is recorded and transcribed

“Members only” Private Portal One year full access www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
“Members only” Private Portal One year full access www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

“Members only” Private Portal

One year full access

“Members only” Private Portal One year full access www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
[kick-butt cheat sheets] !
[kick-butt cheat sheets] !
[kick-butt cheat sheets] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

[kick-butt cheat sheets] !
[kick-butt cheat sheets] !
[kick-butt cheat sheets] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

[kick-butt cheat sheets] !
[kick-butt cheat sheets] !
[kick-butt cheat sheets] ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

[value-packed video training sessions] !
[value-packed video training sessions] !
[value-packed video training sessions] ! 5 MUST do actions for each social network

5 MUST do actions for each social network

[kick-butt cheat sheets] !
[kick-butt cheat sheets] !
[kick-butt cheat sheets] ! 3 most COMMON MISTAKES most make on each network and how to

3 most COMMON MISTAKES most make on each network and how to avoid them

[kick-butt cheat sheets] !
[kick-butt cheat sheets] !
[kick-butt cheat sheets] ! Answers to the 5 FAQs www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

Answers to the 5 FAQs

[kick-butt cheat sheets] !
[kick-butt cheat sheets] !
[kick-butt cheat sheets] ! Links to the hottest resources online for each network

Links to the hottest resources online for each network

Here’s a taste of what you’ll learn:!
Here’s a taste of what you’ll learn:!
Here’s a taste of what you’ll learn:! My easy system to generate hot testimonials and loads

My easy system to generate hot testimonials and loads of social proof

Here’s a taste of what you’ll learn:!
Here’s a taste of what you’ll learn:!
Here’s a taste of what you’ll learn:! The exact strategies we used to grow a Facebook

The exact strategies we used to grow a Facebook page from zero to over 30,000 fans in about a year

Here’s a taste of what you’ll learn:!
Here’s a taste of what you’ll learn:!
Here’s a taste of what you’ll learn:! The secret, no-fail technique to instantly connect with top

The secret, no-fail technique to instantly connect with top influencers in your niche

Choose Your Payment Plan
Choose Your Payment Plan
Option 1: Option 2:
Option 1:
Option 2:

One-Time Payment of $497

Two-Installment Plan of $264

30-DAY MONEY BACK GUARANTEE. ! If you’re not 100% satisfied, send me an email anytime
30-DAY MONEY BACK GUARANTEE. !
30-DAY MONEY BACK
GUARANTEE. !

If you’re not 100% satisfied, send me an email anytime during the first 30-days once we begin the program and I will refund your money. No questions asked! !

we begin the program and I will refund your money. No questions asked! ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Be the first to enroll:!
Be the first to enroll:!
Be the first to enroll:! FREE 30-minute social media phone assessment for the first 5 people

FREE 30-minute social media phone assessment for the first 5 people to enroll today!

To Sign Up, Go to: ! http://bit.ly/LWLSocialMedia ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
To Sign Up, Go to: ! http://bit.ly/LWLSocialMedia ! www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com

To Sign Up, Go to:!

http://bit.ly/LWLSocialMedia!

Go to 'Today's Opportunity’ ! in your members area ! For the special offer! !
Go to 'Today's Opportunity’ ! in your members area ! For the special offer! !

Go to 'Today's Opportunity’ ! in your members area ! For the special offer!!

www.LadiesWhoLaunch.comwww.LadiesWhoLaunch.com
Connect with Amy! Website: www.amyporterfield.com Facebook: Webinar Slides: www.facebook.com/amyporterfield

Connect with Amy!

Website:

Facebook: Webinar Slides:
Facebook:
Webinar Slides:

Become an Expert Presenter!

-Available to Premium Members Only-

an Expert Presenter! -Available to Premium Members Only-

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