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SMART

TECHNOLOGIES

A joint partnership between:

Table of Content:
4. 5. 7. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 22. 24. Design Factory The Team The Aboriginal Smart Art Project Project aims Process - Primary & Secondary Research - Evaluation of Options - Development of Scenarios Key Findings - Customer - Stakeholders - Design Considerations The Database 3 Concepts - Concept 1 - Concept 2 - Concept 3.

Design Factory
Swinburne Design Factory integrates teams of business, design, engineering, and technology students, scholars, and business partners to address complex social, economic, cultural, and technical challenges. Teams across the Faculty of Design, Faculty of Engineering and Industrial Sciences, Faculty of Information and Communication Technologies, and Faculty Business and Enterprise combine the conceptual frameworks and methods of several disciplines in order to develop radically new ideas about the nature of products and services that create change for organizations, but most importantly for people. Swinburne’s Design Factory is one of only three Universities in the world with the Design Factory model. The other two are Aalto University in Finland and Tongji University in Shanghai.

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The Team

Clair Maurice Buisness

Laura McKinnon Buisness

Amanda Williams Buisness

Tim Knowles Buisness

Andrew Poon Design

David McPherson Design

Adam Cochrane Design

Ken Mozuna Digital Media

Quoc Tan Tran IT Systems

Myles Russell Cook Design Anthropology

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“ Exploitation is rampant...

The Aboriginal Smart Art Project
Indigenous artwork is created from stories; stories that are considered by the artists as much a part of the artwork as the actual art itself. Sadly, these stories are often lost in the delivery of indigenous art to the public. Education and understanding of the rich Indigenous Australian culture is not passed on to viewers or saved for future generations. Additionally, Indigenous artists have typically been targets for exploitation with minimal authentication options available to ensure fair trade and ethical business practices between the two cultures. Systems to keep a fair share of the profit returning to original artists, such as the Onsale Royalty scheme, rely on the honesty of gallery owners and art buyers.

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this...

“ We want to change

The Aboriginal Smart Art Project aims to: Capture, Embed and Share the story surrounding creation of Aboriginal artwork and then authenticate the artwork and Facilitate on-sale royalties

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Process

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1. Primary & Secondary Research

Research covered indigenous cultures, the state of the current art market, technologies and innovations in capturing, embedding and sharing content, market analysis and international applications. Various methods were used including a visual annotative bibliography, self-documentation kits and face-to-face interviews with artists and gallery owners.

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2. Evaluation of

Options

Libraries of available technologies for the capture, embed and share stage were evaluated according to preferred features. Discussions with industry experts were held to gain clarification on possible applications of technologies and tools such as affinity diagramming were employed to identify potential solutions and clarify knowledge gaps.

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Development 3. of Scenarios

Scenarios for each stage of the journey were mapped out from viewpoints of various stakeholders, providing in depth understanding of the user experience and generating ideas for each touch point. Using a business design thinking maps provided key insights into business model considerations such as customer, revenue streams and primary activities.

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Key Findings

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Customer:

The primary customer of the Smart Art technology was identified as an Aboriginal Art Centre/Artist’s Firm. Customers will have:

• The resources to procure access to the technology • Connections with artists who would utilize the technology for distribution on the market • Motivation to utilize the SmartArt technology • Ethical standing within the Indigenous community

Stakeholders:

Key stakeholders interacting with the technology are:

• Rural Artist • Urban Artist • Smart Art Representative • Art Centre/ Artist’s Firm • Smart Art Technologies Pty ltd. • Gallery Owner • Private Consumer • Public Consumer

Design Considerations:

Aside from meeting the core brief, the solution needs to be:

• Artist led and controlled to avoid exploitation • Useable and accessible to all stakeholders • Long lasting and flexible to cope with changes in technology over generations • A sustainable business model • Promoting ethical practices

3 Concepts

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The Database
Through the research it became apparent that a timeless, non-changing storage solution for the captured information would need to be developed, This solution would tie all the components of the project together across all stakeholders and maintain the data for generations regardless of changing technologies. This ‘storage facility’ has been termed ‘The Database’ and is a key component to each solution presented.

Five Stages
ARTIST CAPTURE EMBED POINT OF SALE USER
Each solution also contains these five stages. These five stage represent the flow of the overall product from artist (creation) to user (consuming).

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3D
EMBED: Biometric Scanning Data Protection CAPTURE: Motion Sensing Input Canvas not required 3D Scanners POS: 3D Printer Hologram Projection Digital Displays

ARTIST

CAPTURE

EMBED

POINT OF SALE
RISKS

USER

KEY ACTIVITIES Platform Design and Management. Research, Development and Sales of Resources. Research, Development and Sales of Capture Technology. Training and Customer Service.

REVENUE Proprietary Capture and Share Technology. Subscription to the platform. Commission on sales of artwork. Advertising in Marketplace. Government Subsidies.

Development dependent on Partnership. Technology distant and unproven. Digital Rights Management requirement higher. Potential resistance towards new technology.

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Immersive user experience utilizing future technology

STORY

INVESTMENT - TIME

low

LONGEVITY

INVESTMENT ($) AUTHENTICATION

high
INTERACTIVITY

EASE OF USE

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2D
EMBED: Personalized Ink Synthetic thread in canvas CAPTURE: Haptic Touch Mat Inking FLAC Recording POS: Near Field Communication Augmented Reality

ARTIST

CAPTURE

EMBED

POINT OF SALE
RISKS

USER

KEY ACTIVITIES Platform Design and Management Retail Sales of Resources Development and Sales of Capture Technology Training and Customer Service

REVENUE Proprietary Capture Technology Retail of Authentication Resources Subscription to the platform Commission on sales of artwork Advertising in Marketplace SmartArt Technology Application Government Subsidies

Capture technology (capital equipment) utilised by customers . Application reliant on network access. Customer capital outlay and expenses may deter acceptance.

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Interactive user experience utilizing developed technology

low
INVESTMENT - TIME

INTERACTIVITY
INVESTMENT ($)

LONGEVITY

high
AUTHENTICATION

STORY

EASE OF USE

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1D
EMBED: RFID Chip GPS image tracking CAPTURE: Smart Phone Camera AUDIO Recorder POS: Picture Recognition Smart Phone App

ARTIST

CAPTURE

EMBED

POINT OF SALE
RISKS

USER

KEY ACTIVITIES Platform Design and Management Retail Sales of Resources Training and Customer Service

REVENUE Subscription to the platform Commission on sales of artwork Retail of RFID chips Advertising in Marketplace SmartArt Technology Application Government Subsidies

RFID technology owned by external interests Application reliant on smartphone access Authentication is primarily via users of App Capture technology and subsequent data lacking uniformity

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Simple user experience utilizing current technology

LONGEVITY

low
STORY INVESTMENT - TIME

EASE OF USE

INTERACTIVITY

high

AUTHENTICATION INVESTMENT ($)

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story ...

all “ We arethe part of

Your Feedback
Sadly, we come to the end and you have finally now seen all of our amazing solutions. We think that we have shared enough and thought its time for you to have a turn ! On this final page we would appreciate all your fantastic feedback, comments, likes/ dislikes and suggestions. (Once you have finished you can tear out this page and put in the box at the back)

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