Professional Documents
Culture Documents
May 2012
May 2012
Publication Date May 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 54 Covered Countries
Western Europe: UK, Germany, France, Belgium, Finland, Italy, Netherlands, Spain Eastern Europe: Poland, Russia, Turkey
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2.4 Belgium
Spending on Games, by Platform, including Online, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f Gamers per Platform, including Online, in millions and in % of total Gamers, 2011f
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2.6 France
Spending on Games, by Platform, including Online, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f Gamers per Platform, in millions and in % of total Gamers, 2011f
2.7 Italy
Spending on Games, by Platform, including Online, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f Gamers per Platform, in millions and in % of total Gamers, 2011f
3.2 Russia
Online Gaming Market Trends, 2011 & 2012 Breakdown of Online Gaming Market Value in Russia, in %, 2011 Breakdown of Spending by Online Gamers, in %, 2011f Spending on Games, by Platform, including Online, in USD million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f Gamers per Platform, in millions and in % of total Gamers, 2011f
2.8 Netherlands
Spending on Games, by Platform, in EUR million, 2011f and Time spent on Games, by Platform, including Online, in %, 2011f Gamers per Platform, including Online, in millions and in % of total Gamers, 2011f
3.3 Turkey
Social Gaming Market and Social Gaming Markets in Turkey and the US, in million Users, Q2 2011
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In the UK, 25% of social gamers purchased virtual currency with real money in 2011, while 34% bought virtual gifts for someone.
UK: Social Gaming Trends and Share of Avid Social Game Users, in % of Total Internet Users, 2011
The social gaming community in the UK has expanded from 2010 to 2011, with the number of social game users playing more than 15 minutes a week reaching 20 million in 2011. As a percentage of all Internet users in 2011, avid players playing more than 6 hours a week represented 13% of all Internet users. 36% of social gamers played more than once a day. 47% of UK social gamers logged on specifically to play social games in 2011. The most important access devices used for playing social games in the UK were desktop computers and laptops (92%) and smartphones used by 29% of social gamers in 2011. In the UK, social game users purchasing virtual currency with real money represented 25% of social gamers. 34% of users even bought virtual gifts for someone in 2011. Social networking sites primarily used by UK social gamers were Facebook, attracting 95% of game users and Google+ with 17%. Other providers of social games such as MySpace, Bebo and Friendster were used by less than 15% of social game users. Moreover, 52% of social gamers played FarmVille, while 42% played Bejeweled Blitz in 2011. Overall, the average social gamer in the UK played 8 different social games in 2011.
Other Internet Users 87%
Note: N=801; surveyed September 15-22, 2011; respondents are Internet users playing social games >15 minutes per week and living in the US
Source: Information Solutions Group, 2011
15
3% of smartphone users in Germany Used Browser to Play on their device in Q2 2011, compared to only 1% of all mobile phone users.
Germany: Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of Smartphone Users, Q2 2011
In % of all Mobile Phone Users In % of all Smartphone Users
25.1
38.7
16.1
17.1
11.1
24.8
1.3
2.8
32
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