De Dietrich is a premium specification, top of the range brand and its products

are are known for their high quality. De Dietrich have been around for over three
centuries, but have really made an impact on the UK market over the last twenty
five years.

De Dietrich was founded in 1684 and the business was initially centred in the
ironworking trade. De Dietrich gradually expanded into other areas such as the
steel sector, decorative ironwork and railway rolling stock. It was not until two
and a quarter centuries after its foundation that De Dietrich branched out into
the domestic appliance market. Its début appliance in 1910 was the Mertzwiller
Cooker.

The naming of the company has quite an interesting story behind it. De Dietrich
was named after a French family who had been bestowed with a peerage honour from
King Louis XV in 1761. Its logo was the first brand logo to appear in France and
had originally been introduced to the De Dietrich family as a pre-cautionary guard
against counterfeiting. It was Jean De Dietrich who first bought the forge that
the company was originally base din and founded the company in the 17th century.
The company logo was not introduced until 1778.

De Dietrich prides itself on its innovation and design and has been one of the
front runners in incorporating modern technology throughout the last century and
up to the present day. Because of this, De Dietrich have produced a few firsts in
the domestic appliance world. For example, in the 1980s the company produced the
first ever multi- function oven (fan cooking and combined heat). De Dietrich
introduced the world to the joys of a pyrolytic cleaning oven in 1982. Other
firsts from the company include ceramic hobs with integrated knobs, 'Cool Touch'
doors for ovens, touch controls for ovens, ICS technology for cooking and
dishwashing, pedestal frame for glass surface cooking, gas hobs with touch
controls, Turn and Press microwave combination control and the list goes on.

So in terms of features that the appliances have, De Dietrich are very

technologically aware of their market and they cater for it very well. In terms of
design and the aesthetic qualities of a De Dietrich appliance, they generally have
quite a sleek, clean and industrial look to them. The products fit in well with
either a contemporary or traditional kitchen and the design usually involves
simple, straight lines and a lot of stainless steel. Stainless steel has always
been a favourite amongst kitchen appliance manufacturers because it does not
scratch easily and is very easy to clean- which is probably a reason why stainless
steel is also a popular choice for consumers as well.

De Dietrich now offer all kinds of appliances- not only cookers and ovens, but
also laundry appliances, fridge freezers and accessories and cooker hoods too.