You are on page 1of 12

A PROJECT REPORT ON

COMPARITIVE STUDY ON CONSUMER BUYING BEHAVIOR OF HERO HONDA AND PULSER Submitted For The Partial Fulfillment Of P.G.D.M As A Class Project By MOHD.AZEEM SUBMITTED BYMOHD.AZEEM PGDM ROLL NO.(DM10431) A.I.M.T

ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY Knowledge park iii, GREATER NOIDA (u.p)
ACADEMIC YEAR (2010-12)

ACKNOWLEDGMENT

I take this as an opportunity to thank with bottom of my heart all those without whom the journey of doing my project would not have been as pleasant as it has been to me. Working on my project was a constant learning experience with all Sweat and tear which was its due but not without being richly stimulating experience of life time. I am very thanks full to all my friends those help to fulfillment of the project. For any project to be a success it is very important to get the right guidance and support which I got from my faculty guide Prof, Keshav Singh. I express my gratitude to my faculty guide for inspiring me throughout the project. I want to express my deep gratitude to our institute AIMT Gr.Noida, for giving me the opportunity to undertake this project and enhance my knowledge. Finally I would like to convey my heartiest thanks to all my well wishers for their blessing and co-operation throughout my study. Mohd.Azeem Roll no= DM 10431

DECLARATION

I hereby declare that this research project entitled.Comparitive

Study On Consumer Buying Behavior Of Hero Honda And Pulsarfor the fulfillment of Post Graduate Diploma in Business
Management ,has been carried out by Mohd Azeem Roll no, DM 10431. Under my supervision and guidance. The Report embodies result of original work and studies carried out by the student by himself and the content of the report do not the form the basis for awarded of other degree to candidate or to anybody else.

Mohd. Azeem Roll no. DM 10431

CERTIFICATE
This is to certify that the research project report entitled, Comparitive

Study On Consumer Buying Behavior Of Hero Honda And Pulsar for the fulfillment of Post Graduate Diploma in Business
Management ,has been carried out by Mohd.Azeem Roll no, DM 10431. Under the my supervision and guidance. The Report embodies result of original work and studies carried out by the student by himself and the content of the report do not the form the basis for awad of other degree to candidate or to anybody else. Keshav Singh Professor Marketing & Research (AIMT)

CERTIFICATE

This is to certify that Mohd. Azeem, PGDM-IIIrd trimester has carried out the project work presented in this Report entitled Comparitive

Study On Consumer Buying Behavior Of Hero Honda And Pulsar. the result embodied in the report are original and not submitted to any other for the award of degree /diploma.

Keshav Singh Professor Marketing & Research (AIMT)

CONTENT
1. INTRODUCTION 2. OBJECTIVE OF STUDY

3. SCOPE OF STUDY 4. IMPORTANCE OF STUDY 5. RESEARCH METHODOLOGY 6. DATA COLLECTION 7. DATA ANALYSIS AND INTREPETATIONS 8. FINDING OF RESEARCH 9. RECOMMENDATION 10. CONCLUSION 11. QUESTIONNAIRE 12. BIBLIOGRAPHY

INTRODUCTION

Automobiles Industry in India

India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. Large variety of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Hero Honda
Hero Honda Motors Ltd. is the world's largest manufacturer of two wheelers, based in India. The company is a joint venture between India's Hero Group and Honda Motor Company, Japan that began in 1984. In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and the World No.1 two-wheeler company in terms of unit volume sales in a

calendar year by a single company. Hero Honda has retained that coveted position till date. Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30 seconds, someone in India buys Hero Honda's top-selling motorcycle Splendor. The company has been continuously investing in brand building utilizing not only the new product launch and new campaign launch opportunities but also through innovative marketing initiatives revolving around cricket, entertainment and ground- level activation. Hero Honda has been actively promoting various sports such as hockey, cricket and golf. Hero Honda was the title sponsor of the Hero Honda FIH Hockey World Cup that was played in Delhi during FebMarch 2010. Hero Honda also partners the Commonwealth Games Delhi 2010.

Pulsar

The Bajaj Pulsar is a line of motorcycles produced by Indian automaker Bajaj Auto. More than 1 million Bajaj Pulsars have

been produced, sold mainly in India where motorcycles are a common form of daily transportation. The Bajaj Pulsar has been available for sale in India since 2001. Though all Bajaj Pulsars are similarly constructed, it is available with a variety of engine options The Bajaj Pulsar was designed jointly by Bajaj Auto and Tokyo R&D, a Japanese design firm with other successful motorcycles under its belt. The development took several years and was a costly enterprise, putting the financial future of Bajaj Auto at stake. In the late 1990s, the Indian market for motorcycles was dominated by smaller, more efficient models. Recently introduced models, however, were selling well despite larger engines and higher fuel consumption. This led the Bajaj Pulsar to be designed as a performance model that still retained a relatively low cost. Targeted at young buyers, it was a major sales success from its introduction. In a way, the Bajaj Pulsar revolutionized the market for motorcycles in India, leading riders to expect higher performance and power ratings even from modest, entry-level bikes.

OBJECTIVES OF STUDY

1. How many student likes Hero Honda bikes and Pulsar 2. Compare the facility of both . 3. What is the basic things those student likes in both kind of bikes 4. What is the money expenditure level of student for the Bikes 5. Interest of students in automobiles sector 6. To find out how the customer are motivated and encourage to buy the bikes 7. To find out the buying behaviour & preference of student

SCOPE OF STUDY

The scope of this research is to identify the student behavior regarding Hero Honda & Pulsar. This research is based on primary data. This study only focuses on PGDM student in Accurate. This study does not say anything about buying behavior this study shows the information of liking & disliking of student of PGDM student.

RESEARCH METHODOLOGY

Technology customers preferences play a vital role in todays generation research methodology is a set of various methods to be followed to find various is required in very industry for acquiring knowledge of their product. Area of study The study is exclusively done in the area of marketing. It is a process requiring care. Sophistication experience, business judgment and imagination. Research design:Exploratory research. Sampling design:Non probability sampling. Sample size:55 student. informations regarding market start of different product research methodology

Data collection:- Data is collected from various student through present interaction. Specific questionnaire is prepared for collecting data is collected with more interaction and formal discussion with different respondent. Tools of analysis:- The survey about the preference of customer and nature regarding automobiles and to know the what student likes in Hero Honda & Pulsar.