APPENDIX

Figure1. Ways that an acquired business changes the product-market opportunities of a bidder business
Source: Shelton, M, L., 1988.Strategic Business Fits and Corporate Acquisition:Emprical Evidence. Strategic Management Journal,(9), 279-287

Table 1.The brands of General Motors Company

Brands in North America Brands outside North America Primary brands Brand in retail channel

Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn Opel, Saab, GMC, HUMMER, Vauxhall, Buick, Cadillac, Isuzu, Holden, Chevrolet, Daewoo and Suzuki. Chevrolet, Cadillac, Buick and GMC Pontiac (Buick-Pontiac-GMC retail channel)

Source:Datamonitor, 2011. Company Profile. General Motors Company

Table 2.External Drivers of Pestel for Automotive Industry

Pestel @T0 and T1 Key Factors * Lowcost federal loans for production of Political Drivers advanced technology vehicles *Automative industry contributes to computer Economic Drivers chips, textiles, aluminum etc. industries *Financial crisis, rising unemployment, reduced disposable income and fuel prices *Society has a sense to purchase better Sociocultural Drivers *The internet growth Technology Drivers *Hybrid-electric vehicles, propulsion technology, IT and telecommunication *Increasing energy costs and extending Environmental Drivers *The end-of-life vehicles (ELV) directive law regulation emissions regulations *The demand for light hybrid electric vehicles (HEVs) and plug-in hybrid electric vehicles (PHEVs) are rising *Automobile manufacturers are liable for taking back vehicles for dismantling and recycling Legal Drivers *Conditioned emission standards for passenger and light commercial vehicles regulations *Government forced rising in minimum wages and full-time working *Regulations are becoming forcible to automotive industry *Labor cost is raising, which could materially affect the company's operation qualified car *Automobiles are changing to smaller fuelefficient vehicles for savings or more luxurious ones are being designed for comfort *Buyers uses auto websites before deciding to purchases or going for a test drive *Growth of the automobile industry *Automative industry has a major effect on countrys economy. *Affected the automative industry growth So What impact *Producing better qualified safety automotives

Sources:
Jaffe, B, A., Peterson, R, S., Portney, R, P., and Stavins, N, R.,1995. Environmental Regulation and the Competitiveness of U.S. Manufacturing: What Does theEvidence Tell Us? Journal of Economic Literature, 33(1), pp. 132-163. KPMG, 2010. The Transformation of the Automotive Industry: The Environmental Regulation Effect. UNEP, 2002. Industry as a partner for sustainable development/International Automobile Manufacturers Birol, F., 2009.The Impact of Financial and Economic Crisis on Global Energy Investment.IEA background paper for G8 Energy Ministers Meeting. Bergh, B., Griskevicius, V., and Tybur, M, J., 2010. Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation. Journal of Personality and Social Psychology, 98 (3) ,pp 392404. CFAH, 2009.Consumer reports:car buying guide. A Case Report for Getting Tools Used

Table 3. Swot Analysis of General Motors Company in 2011.

STRENGHTS *Strong market position and brand portfolio *Diversified global presence *Extensive dealership network *Strong focus on R&D OPPORTUNITIES *Increasing demand for cars in BRIC nations *Positive outlook for hybrid electric vehicles *Accelerating global truck manufacturing market

WEAKNESSES *Product recalls *Underfunded pension obligations

THREATS *Intense competition *Stringent government laws and regulations

Source: Datamonitor, 2011. Company Profile. General Motors Company.

Table 4. Swot Analysis of General Motors Company in 2008.

STRENGHTS

WEAKNESSES

*Strong brand portfolio *Growing business in Asia Pacific and Latin America region *Large scale operations OPPORTUNITIES *Increasing demand for hybrid electric vehicles *Opportunities in emerging markets *New models

*Declining market share *Product recalls *Declining financial performance

THREATS *Declining demand for light vehicles in US *Stringent emission standards *Rising raw material prices *ELV Directive

Source: Datamonitor, 2008. Company Profile. General Motors Corporation