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Fall / Winter

2007-2008
Denim
Sales Book
The collection fuses the heritage and essence of authentic denim with a range of
modern fits, distinct style and WeSC signature details. It is clearly refined for
today’s generation.
With exclusive premium Japanese selvage denim, produced on vintage
shuttle looms, ring spun denim and handmade finishing processes, each pair is
unique and high on personal content.
Constructed using traditional manufacturing techniques and classic details,
in an unconventional way, the collection maintains the integrity and durability of
denim jeans with the definitive WESC aesthetic.

Index
002 - 003 denim overview
006 - 007 premium washes
008 - 015 men’s premium denim
016 - 021 ladies’ premium denim
024 - 027 core washes
028 - 037 men’s core denim
038 - 047 ladies’ core denim
048 - 055 men’s non-denim
056 - 063 ladie’s non-denim
064 - 065 denim wash care and glossary
Denim overview

Men’s premium denim

7401996 Alessandro 7401073 Slim 7402460 Kelvin 7401074 Standard 7402768 Logan 7402459 Dalton
men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean men’s denim pant men’s jacket

Men’s core denim

7401996 Alessandro 7401073 Slim 7401801 Lower 7402460 Kelvin 7401074 Standard 7401075 Bigger
men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean

7402768 Logan 7402459 Dalton
men’s denim pant men’s jacket

Men’s non denim

7401073 Slim 7402460 Kelvin 7401074 Standard 7402459 Dalton 7401074 Standard 7402467 Dwayne
men’s 5-pocket jean men’s 5-pocket jean men’s 5-pocket jean men’s jacket men’s 5-pocket jean men’s twill pant

page 2 WeSC 74 salesbook WeSC denim
Ladies’ premium denim

7402232 Eve 7401473 Tight 7401667 Medium 7402461 Courtney
ladie’s 5-pocket jean ladies’ 5-pocket jean ladie’s 5-pocket jean ladies’ jacket

Ladies’ core denim

7402232 Eve 7402752 Tanya 7401473 Tight 7401667 Medium 7402753 Carly 7401426 Relaxed
ladies’ 5-pocket jean ladies’ 5-pocket jean ladies’ 5-pocket jean ladies’ 5-pocket jean ladies’ 5-pocket jean ladies’ 5-pocket jean

7402461 Courtney
ladies’ jacket

Ladies’ non denim

7402232 Eve 7401667 Medium 7402753 Carly 7402461 Courtney 7402753 Carly
ladies’ 5-pocket jean ladies’ 5-pocket jean ladies’ 5-pocket jean ladies’ jacket ladies’ 5-pocket jean

WeSC 74 salesbook · denim · page 3
Premium denim
Premium washes
Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

388 restored selvage 389 derelict selvage

686 raw selvage

page 6 · WeSC 74 salesbook · denim
Quality 00143
11.5 oz ring spun Japanese WeSC selvage comfort stretch denim
98% cotton, 2% elastane

390 restored stretch selvage 341 raw stretch selvage

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort stretch black denim
98% cotton, 2% elastane

391 marble black stretch selvage 392 raw black stretch selvage

WeSC 74 salesbook · denim · page 7
Men’s premium denim
391 marble black stretch selvage

7401996 Alessandro
men’s 5-pocket jean

• super slim fit sizes 28 29 30 31 32 33 34 36 38
• low waist waist 77 79,5 82 84,5 87 89,5 92 97 102
• straight leg inseam 84 84 84 86 86 86 88 88 88
• zip fly
• narrow twin needle stitching
• coin and back pockets cut to selvage
• leather patch label

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

391 marble black stretch selvage 392 raw black stretch selvage

page 10 · WeSC 74 salesbook · denim
341 raw stretch selvage

7401073 Slim
men’s 5-pocket jean

• slim fit sizes 28 29 30 31 32 33 34 36 38
• low waist waist 77 79,5 82 84,5 87 89,5 92 97 102
• straight leg inseam 81 81 81 83 83 83 85 85 85
• button fly
• contrast stitching
• coin and back pockets cut to selvage
• leather patch label

Quality 00143
11.5 oz ring spun Japanese WeSC selvage comfort
stretch denim
98% cotton, 2% elastane

390 restored stretch selvage 341 raw stretch selvage

WeSC 74 salesbook · denim · page 11
389 derelict selvage

7402460 Kelvin
men’s 5-pocket jean

• anti-fit sizes 28 29 30 31 32 33 34 36 38
• tapered leg waist 79 81,5 84 86,5 89 91,5 94 99 104
• button fly inseam 82 82 82 84 84 84 86 86 86
• narrow twin needle contrast stitching
• coin and back pockets cut to selvage
• leather patch label

Quality 00142
13.25 oz ring spun Japanese WeSC selvage denim
100% cotton

388 restored selvage 389 derelict selvage

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

391 marble black stretch selvage 392 raw black stretch selvage

page 12 · WeSC 74 salesbook · denim
388 restored selvage

7401074 Standard
men’s 5-pocket jean

• regular fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 77 79,5 82 84,5 87 89,5 92 97 102
• button fly inseam 82 82 82 84 84 84 86 86 86
• contrast stitching
• coin and back pockets cut to selvage
• leather patch label

Quality 00142
13.25 oz ring spun Japanese WeSC selvage denim
100% cotton

388 restored selvage 389 derelict selvage 686 raw selvage

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

392 raw black stretch selvage

WeSC 74 salesbook · denim · page 13
341 raw stretch selvage

7402768 Logan
men’s denim pant

• regular fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 77 79,5 82 84,5 87 89,5 92 97 102
• zip fly inseam 82 82 82 84 84 84 86 86 86
• slanted front pockets
• single back pocket flap
• narrow twin needle contrast stitching
• back pockets cut to selvage
• leather patch label

Quality 00143
11.5 oz ring spun Japanese WeSC selvage comfort
stretch denim
98% cotton, 2% elastane

390 restored stretch selvage 341 raw stretch selvage

page 14 · WeSC 74 salesbook · denim
7402459 Dalton
men’s jacket

• regular fit sizes XS S M L XL XXL
• waist length waist 104 110 116 122 128 134
• metal zipper front closure inseam
• inside pocket
• slanted front pockets
• narrow twin needle stitching
• chest pocket and center front cut to selvage
• leather patch label

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

392 raw black stretch selvage

WeSC 74 salesbook · denim · page 15
Ladies’ premium denim
391 marble black stretch selvage

7402232 Eve
ladies’ 5-pocket jean

• super tight fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• straight leg inseam 89 89 91 91 91 93 93 93 95 95 97
• zip fly
• narrow twin needle contrast stitching
• coin and back pockets cut to selvage
• leather patch label

Quality 00143
11.5 oz ring spun Japanese WeSC selvage comfort
stretch denim
98% cotton, 2% elastane

390 restored stretch selvage 341 raw stretch selvage

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

391 marble black stretch selvage 392 raw black stretch selvage

page 18 · WeSC 74 salesbook · denim
392 raw black stretch selvage

7401473 Tight
ladies’ 5-pocket jean

• tight fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• straight leg inseam 85,5 85,5 87,5 87,5 87,5 89,5 89,5 89,5 91,5 91,5 93,5
• zip fly
• coin and back pockets cut to selvage
• leather patch label

Quality 00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

391 marble black stretch selvage 392 raw black stretch selvage

WeSC 74 salesbook · denim · page 19
390 restored stretch selvage

7401667 Medium
ladies’ 5-pocket jean

• slim fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• bootcut leg inseam 84 84 86 86 86 88 88 88 90 90 92
• zip fly
• contrast stitching
• coin and back pockets cut to selvage
• leather patch label

Quality 00143
11.5 oz ring spun Japanese WeSC selvage comfort
stretch denim
98% cotton, 2% elastane

390 restored stretch selvage 341 raw stretch selvage

page 20 · WeSC 74 salesbook · denim
7402461 Courtney
ladies’ jacket

• slim fit sizes XS S M L XL
• cropped length waist 84 90 96 102 108
• metal zipper and button front closure inseam
• metal press buttons at collar
• selvage at center front
• leather patch label

Quality00348
11.5 oz ring spun Japanese WeSC selvage comfort
stretch black denim
98% cotton, 2% elastane

392 raw black stretch selvage

WeSC 74 salesbook · denim · page 21
Core denim
Core washes
Quality 00287
12.5 oz ring spun denim
100% cotton

380 streaky 381 worn in

362 sunbaked 363 raw

page 24 · WeSC 74 salesbook · denim
Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch

366 rinse stretch

WeSC 74 salesbook · denim · page 25
Core washes
Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

page 26 · WeSC 74 salesbook · denim
WeSC 74 salesbook · denim · page 27
Men’s core denim
366 rinse stretch

7401996 Alessandro
men’s 5-pocket jean

• super slim fit sizes 28 29 30 31 32 33 34 36 38
• low waist waist 77 79,5 82 84,5 87 89,5 92 97 102
• straight leg inseam 118 119 120 123 124 125 128 130 132
• zip fly
• narrow twin needle contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

page 30 · WeSC 74 salesbook · denim
387 crinkle black stretch

7401073 Slim
men’s 5-pocket jean

• slim fit sizes 28 29 30 31 32 33 34 36 38
• low waist waist 77 79,5 82 84,5 87 89,5 92 97 102
• straight leg inseam 118 119 120 123 124 125 128 130 132
• button fly
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

WeSC 74 salesbook · denim · page 31
384 hurricane stretch

7401801 Lower
men’s 5-pocket jean

• regular fit sizes 28 29 30 31 32 33 34 36 38
• low waist waist 77 79,5 82 84,5 87 89,5 92 97 102
• bootcut leg inseam 122 123 124 127 128 129 132 134 136
• button fly
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

page 32 · WeSC 74 salesbook · denim
386 vintage black stretch

7402460 Kelvin
men’s 5-pocket jean

• anti-fit sizes 28 29 30 31 32 33 34 36 38
• tapered leg waist 79 81,5 84 86,5 89 91,5 94 99 104
• button fly inseam 120 121 122 125 126 127 130 132 134
• narrow twin needle contrast stitching
• patch label

Quality 00287
12.5 oz ring spun denim
100% cotton

380 streaky 381 worn in 362 sunbaked

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

WeSC 74 salesbook · denim · page 33
363 raw

7401074 Standard
men’s 5-pocket jean

• regular fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 77 79,5 82 84,5 87 89,5 92 97 102
• button fly inseam 122 123 124 127 128 129 132 134 136
• contrast stitching
• patch label

Quality 00287
12.5 oz ring spun denim
100% cotton

380 streaky 381 worn in 362 sunbaked 363 raw

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

page 34 · WeSC 74 salesbook · denim
381 worn in

7401075 Bigger
men’s 5-pocket jean

• loose fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 79 81,5 84 86,5 89 91,5 94 99 104
• button fly inseam 127 128 129 132 133 134 137 139 141
• contrast stitching
• patch label

Quality 00287
12.5 oz ring spun denim
100% cotton

381 worn in 362 sunbaked 363 raw

WeSC 74 salesbook · denim · page 35
385 soiled stretch

7402768 Logan
men’s denim pant

• regular fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 77 79,5 82 84,5 87 89,5 92 97 102
• zip fly inseam 82 82 82 84 84 84 86 86 86
• slanted front pockets
• single back pocket flap
• narrow twin needle contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

385 soiled stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

page 36 · WeSC 74 salesbook · denim
7402459 Dalton
men’s jacket

• regular fit sizes XS S M L XL XXL
• waist length waist 104 110 116 122 128 134
• metal zipper front closure inseam
• inside pocket
• slanted front pockets
• narrow twin needle contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

385 soiled stretch 366 rinse stretch

WeSC 74 salesbook · denim · page 37
Ladies’ core denim

ladies cor
fashion
re
386 vintage black stretch

7402232 Eve
ladies’ 5-pocket jean

• super tight fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• straight leg inseam 89 89 91 91 91 93 93 93 95 95 97
• zip fly
• narrow twin needle contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

page 40 · WeSC 74 salesbook · denim
387 crinkle black stretch

7402752 Tanya
ladies’ 5-pocket jean

• super tight fit sizes 23 24 25 26 27 28 29 30 31 32 33
• high waist waist 60 62,5 65 67,5 70 72,5 75 77,5 80 82,5 85
• straight leg inseam 89 89 91 91 91 93 93 93 95 95 97
• zip fly
• narrow twin needle contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

WeSC 74 salesbook · denim · page 41
384 hurricane stretch

7401473 Tight
ladies’ 5-pocket jean

• tight fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• straight leg inseam 85,5 85,5 87,5 87,5 87,5 89,5 89,5 89,5 91,5 91,5 93,5
• zip fly
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

page 42 · WeSC 74 salesbook · denim
387 crinkle black stretch

7401667 Medium
ladies’ 5-pocket jean

• slim fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• bootcut leg inseam 84 84 86 86 86 88 88 88 90 90 92
• zip fly
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

WeSC 74 salesbook · denim · page 43
385 soiled stretch

7402753 Carly
ladies’ 5-pocket jean

• relaxed fit sizes 23 24 25 26 27 28 29 30 31 32 33
• flared leg waist 67,5 70 72,5 75 77,5 80 82,5 85 87,5 90 92,5
• zip fly inseam 82 82 84 84 84 86 86 86 88 88 90
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

Quality 00347
12.5 oz ring spun comfort stretch black denim
98% cotton, 2% elastane

386 vintage black stretch 387 crinkle black stretch

page 44 · WeSC 74 salesbook · denim
366 rinse stretch

7401426 Relaxed
ladies’ 5-pocket jean

• relaxed fit sizes 23 24 25 26 27 28 29 30 31 32 33
• bootcut leg waist 70,5 73 75,5 78 80,5 83 85,5 88 90,5 93 95,5
• button fly inseam 121,5122,5 125,5 126,5 127,5 130,5 131,5 132,5 135,5 136,5 139,5
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

384 hurricane stretch 385 soiled stretch 366 rinse stretch

WeSC 74 salesbook · denim · page 45
366 rinse stretch

7402461 Courtney
ladies’ jacket

• slim fit sizes XS S M L XL
• cropped length waist 84 90 96 102 108
• metal zipper and button front closure inseam
• metal press buttons at collar
• contrast stitching
• patch label

Quality 00288
12 oz ring spun comfort stretch denim
99% cotton, 1% elastane

385 soiled stretch 366 rinse stretch

page 46 · WeSC 74 salesbook · denim
WeSC 74 salesbook · denim · page 47
Men’s non-denim
917 grey paloma
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7401073 Slim
men’s 5-pocket jean

• slim fit sizes 28 29 30 31 32 33 34 36 38
• low waist waist 77 79,5 82 84,5 87 89,5 92 97 102
• straight leg inseam 118 119 120 123 124 125 128 130 132
• button fly
• patch label

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Quality 349
14 wale corduroy
100% cotton

793 Deep purple 876 black coffee 917 grey paloma
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page 50 · WeSC 74 salesbook · denim
793 Deep purple
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7402460 Kelvin
men’s 5-pocket jean

• anti-fit sizes 28 29 30 31 32 33 34 36 38
• tapered leg waist 79 81,5 84 86,5 89 91,5 94 99 104
• button fly inseam 120 121 122 125 126 127 130 132 134
• narrow twin needle stitching
• patch label

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Quality 349
14 wale corduroy
100% cotton

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WeSC 74 salesbook · denim · page 51
876 black coffee
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7401074 Standard
men’s 5-pocket jean

• regular fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 77 79,5 82 84,5 87 89,5 92 97 102
• button fly inseam 122 123 124 127 128 129 132 134 136
• patch label

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Quality 00349
14 wale corduroy
100% cotton

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page 52 · WeSC 74 salesbook · denim
876 black coffee
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7402459 Dalton
men’s jacket

• regular fit sizes XS S M L XL XXL
• waist length waist 104 110 116 122 128 134
• metal zipper front closure inseam
• inside pocket
• slanted front pockets
• narrow twin needle stitching
• patch label
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Quality 00349
14 wale corduroy
100% cotton

793 Deep purple 876 black coffee 917 grey paloma
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WeSC 74 salesbook · denim · page 53
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7401074 Standard
men’s 5-pocket jean

• regular fit sizes 28 29 30 31 32 33 34 36 38
• straight leg waist 77 79,5 82 84,5 87 89,5 92 97 102
• button fly inseam 82 82 82 84 84 84 86 86 86
• patch label

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Quality 00387
9.5 oz cotton twill
100% cotton

846 stone brown 940 smoked pearl
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7402467 Dwayne
men’s twill pant

• relaxed fit sizes XS S M L XL XXL
• tapered leg waist 78,5 84,5 90,5 96,5 102,5 107,5
• zip fly inseam 124,5126 129,5 131 134,5 136
• slanted front pockets
• back welt pockets
• woven label
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Quality 00387
9.5 oz cotton twill
100% cotton

846 stone brown 940 smoked pearl
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��������������� WeSC 74 salesbook · denim · page 55
Ladies’ non-denim
793 Deep purple
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7402232 Eve
ladies’ 5-pocket jean

• super tight fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• straight leg inseam 89 89 91 91 91 93 93 93 95 95 97
• zip fly
• narrow twin needle stitching
• patch label

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Quality 00386
14 wale stretch corduroy
98% cotton, 2% elastane

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876 black coffee 917 grey paloma

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page 58 · WeSC 74 salesbook · denim
917 grey paloma
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7401667 Medium
ladies’ 5-pocket jean

• slim fit sizes 23 24 25 26 27 28 29 30 31 32 33
• low waist waist 69 71,5 74 76,5 79 81,5 84 86,5 89 91,5 94
• bootcut leg inseam 84 84 86 86 86 88 88 88 90 90 92
• zip fly
• patch label

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Quality 00386
14 wale stretch corduroy
98% cotton, 2% elastane

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876 black coffee 917 grey paloma

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WeSC 74 salesbook · denim · page 59
876 black coffee
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7402753 Carly
ladies’ 5-pocket jean

• relaxed fit sizes 23 24 25 26 27 28 29 30 31 32 33
• flared leg waist 67,5 70 72,5 75 77,5 80 82,5 85 87,5 90 92,5
• zip fly inseam 82 82 84 84 84 86 86 86 88 88 90
• patch label

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Quality 00386
14 wale stretch corduroy
98% cotton, 2% elastane

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page 60 · WeSC 74 salesbook · denim
793 Deep purple
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7402461 Courtney
ladies’ jacket

• slim fit sizes XS S M L XL
• cropped length waist 84 90 96 102 108
• metal zipper and button front closure inseam
• metal press buttons at collar
• patch label

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WeSC 74 salesbook · denim · page 61
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7402753 Carly
ladies’ 5-pocket jean

• relaxed fit sizes 23 24 25 26 27 28 29 30 31 32 33
• flared leg waist 67,5 70 72,5 75 77,5 80 82,5 85 87,5 90 92,5
• zip fly inseam 82 82 84 84 84 86 86 86 88 88 90
• patch label

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Quality 00387
9.5 oz cotton twill
100% cotton

846 stone brown 940 smoked pearl

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page 62 · WeSC 74 salesbook · denim
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WeSC 74 salesbook · denim · page 63
Wash care instructions
To enhance the authentic and unique look of WESC jeans, wear for as long as original artw
possible before washing, if necessary hang them out to air.

Due to denims ability to fade, to maintain the personal form and characteristics of
WESC jeans, keep washing to a minimum. NO
This artwork is also available in Adobe Illustrator .AI or .EPS fo
Machine wash: To retain the indigo color and original look of WESC jeans, avoid
abel CN - 100% cotton If these or any other formats are needed, please e-mail your requ
using washing detergent as this may cause the color to fade.
m
Turn the jeans inside out and machine wash separately or with like colors at the artwork@wes
006-04-30 recommended temperature of 40C. Alternatively hand wash or dry clean.

Washed jeans: For jeans with pre-washed treatments follow the wash care guide-
lines. Buy the actual size, as the shrinkage will be minimal. However do not make
any alterations to the bottom hem until the jeans have been washed.

For pre-washed treatments with 3D crinkle effect do not iron. In general to achieve
a worn-in look we suggest not to iron jeans.

Raw denim: As raw denim is unwashed the fabric has a resin that creates a more
rigid hand feel and dimension. To preserve this and the personal form we suggest
to hand wash or dry clean, until the jeans are sufficiently worn-in.

The recommendation for raw non-stretch denim is to buy the jeans one-inch size
bigger around the waist. As raw denim is unwashed, expect an overall shrinkage of
approximately 3%.

The indigo color of raw denim may also dry bleed and transfer onto other light
colored materials.

Always read the wash care label inside the garment and any additional wash
care information.

page 64 · WeSC 74 salesbook · denim
Denim glossary
Broken twill: Zig-zag weave where the Ring spun denim: The cotton fibres are
diagonal line changes direction to avoid longer and twisted together to form the
twisting and has a soft hand feel. yarn and consequently it is of higher
quality and stronger. The fabric has a
Damages: Manual treatment with natural unevenness and vintage look with
sand paper or a small grinding ma- a softer hand feel and is more hardwear-
chine, to distress and damage ing. All WESC denim is ring spun.
specific areas of the garment.
Scraping: This is the manual treat-
Denim: Durable cotton twill weave fabric ment, with sand paper, which cre-
with an indigo dyed yarn in the warp ates abrasion and removes indigo
and a natural, un-dyed yarn in the weft. color for a used worn-in look.
The origin of denim has been attributed
to serge de Nimes, a cloth produced in Selvage: The narrow woven edge of
the French textile manufacturing town the fabric that prevents unravelling. It
of Nimes during the 17th Century. was a characteristic of vintage denim
produced on original 29-inch shuttle
Indigo: Dark blue dye used for looms and is now almost obsolete due
denim originally taken from the in- to the wider, more efficient looms used
digofera plant. It is now manufac- for mass production. Selvage denim
tured synthetically and used for dy- generally features a colored ID line,
ing denim due to its ability to fade. originally used to identify a brands fabric.
Left hand twill: Twill weave where WESC premium denim has an exclu-
the diagonal line rises from bottom sive yellow and blue selvage design.
right to top left on the front side of the Slub yarn: Yarn with thicker, loosely
fabric and has a softer hand feel. twisted areas alternating with thiner,
tighter twisted areas to produce
Loom: A fabric weaving machine. an uneven yarn that gives an
irregular look to the denim.
Open end denim: The cotton fibres
are shorter and a simpler process Stonewashing: The process where
is used to form the yarn. It is, there- garments are aged or distressed by
fore, cheaper to produce. The fabric washing them with pumice stones.
is stiffer, bulkier and has a coarser
hand feel than ring spun denim. Tinting: This process achieves a dirt
effect where garments are either dyed
Oz (ounce): The weight of denim during washing for all over tinting or
is measured in ounce per square sprayed in specific areas for local tinting.
yard. Generally WESC denim is
12oz - 13oz for non-stretch and Warp: The yarns in a woven fabric that
11oz - 12oz for comfort stretch. run parallel to the selvage. In denim
the warp yarns are dyed indigo.
Pin tack: Garments are pinned in
specific areas with plastic tacks be- Washing: The finishing prcess for
fore washing to create worn creases denim jeans, including handmade
and an irregular washed effect. whiskers, hand scraping, damages,
pin tacks, tinting and stonewashing to
Pre-skewed: This is a fabric finish- produce an authentic worn in look.
ing process which shrinks and sta-
bilizes the denim before it is cut. Weft: The yarns in a woven fab-
Right hand twill: Twill weave where the ric that run widthways from sel-
diagonal line rises from bottom left to vage to selvage. In denim the weft
top right on the front side of the fab- yarns are natural and un-dyed.
ric. It is the standard weave for most
denim and has a tighter construction. Whiskers: Manual treatment with sand
All WESC denim is right hand twill. paper to create worn-in creases at the
front thigh, crotch and back knee.

WeSC 74 salesbook · denim · page 65