Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

BRIEF 05

Bryony Longden Overview 01 / 06

Brief
A collaboration with final year fashion student Bryony Longden. The brief to develop Bryony’s identity, design direction and promotional materials. The brief was focusing on creating a brand identity for Bryony exploring the adding of textures and layers, transferring this onto the typography and lettering for the logotype and the monogram.

Concept
I was required to develop the identity based on Bryony’s practice. Considerations such as how Bryony works within her practice, drawing emphasis on how she adds layers and textures. Keeping the design direction minimal focusing on the consistencey throughout the range of stationary, look book and promotional materials. As the brands focus was on Bryony’s practice, allowing for expansion for future projects. The idea was to convey the handcraft that she uses with her briefs across the range considering materials, colour and typography. Creating a range of materials that support Bryony’s clothing range to be unique and bespoke.

Target Audience
The collection is aimed towards high end womens boutique outlets, competing with the likes of Vivienne Westwood and APC. The audience is young professional women in the creative industry aged 25-35 as well as clients, potential buyers and retailers.

Resolution
A considered brand identity, logo and design direction. 24 page full colour lookbook showcasing Bryony’s collection. B3 double sided full colour promotional mailer. Full colour double sided collection launch invitations. Print accessories including clothing tags. Proposed website and design direction.

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

BRIEF 05

Bryony Longden Brand Identity 02 / 06

Design Outcomes
To package the garments and outfits, bespoke packaging and tags have been created to encompass the distribution of the products. Stationary has been created to give Bryony a more personal edition when corrisponding with clients, sellers and buyers. Bryony has the freedom to change the stationary as it is a template with the stamp adding the personal.

Production Specification
Business cards Size Print Stock 55mm x 85mm Black foil front and back 280gsm dark grey colourplan front and back ply Red twist 300gsm middle ply Swing Tags Size Print Stock 105mm x 55mm Champagne foil Red twist 280gsm Dark blue twist 280gsm Whole punched Ceramic buttons 30mm rounded ceramic buttons with either a dark red, blue or blue glaze. Letterhead and compliment slip Black on light blue colour plan Black ink stamp on reverse 140gsm dark grey colourplan

Laser etched hanger

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

BRIEF 05

Bryony Longden Look book 03 / 06

Design Direction
A 28 page full colour hand sewn look book promoting Bryony Longden’s 2013-20014 Autumn, Winter collection. The focus of the lookbook is to showcase the collection, keeping the design minimal bringing emphasis on the photography, with the focal point the garments and outfits. The design direction is a focussed on a range of different scaled photographs, larger images reflect the whole outfits with the smaller images focussing on the close ups. The cover encorperates the logotype ,the date and season of the collection with a large full bleed image and the mongram on the reverse page. To keep with the hand crafted element of the project the lookbook is handbound.

Content
The content of the lookbook showcases the six outfits that Bryony produced for her collection, each outfit has a set of flat illustrations titled with the name of the garment. The photography was by Sofia Coombs, with assistance on the art direction from me and Bryony.

Design specification
Main pages Margins Grid 10mm 6 column 6 rows 3mm gutters 20mm 6mm

Print Specification
Lookbook Size Stock Pages Bound Colour 176 x 125mm single page 90mm x 76mm insert pages Duplex Uncoated 140gsm 28 page full colour Sewn stitch Process

Insert pages Inside margin Other margins

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

BRIEF 05

Bryony Longden Promotional Mailer and invitations 04 / 06

Design Direction
The b3 double sided mailer is focussed on promoting Bryony’s Autumn/ winter 2013-14 collection. The mail out has 8 panels designed to fold down to 176mm x 125mm to fit into an envelop. The format coinsides with the look book and invites, unified by the same format. The mail out is duplex with a full bleed poster on the reverse. The promotional invitations are limited edition 176mm x 125 mm triplexed cards which include the bespoke type designed for Bryony, including time date and location of the launch.

Content
The content of the lookbook showcases a range of the garments and outfits, showcasing each outfit or a garment. The the six outfits that Bryony produced for her collection, each outfit has a set of flat illustrations titled with the name of the garment. The photography was by Sofia Coombs, with assistance on the art direction from me and Bryony.

Design specification
Margins 15mm all round Grid 18 column 3 mm gutter 18 rows 3mm gutters

Print Specification
Promotional Mailer Size Folds Stock Colour Invitations Size Stock 176 x 125 mm Triplex 140 gsm pearl white colourplan 500 x 353 mm 8 176 x 125 mm panels Duplex 140gsm white colourplan Process colour

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

BRIEF 05

Bryony Longden Product Range 05 / 06

Product range
The range consists of a range of products which allow Bryony to showcase her collection, promote her work, with packaging and distribution for potential boutique or retail sale.

Product range
Swing tags Ceramic buttons Business cards Letterhead Compliment slip Promotional invitations Promotional mailer Look book Website Laser etched hangers Disposable clothing carrier bag Clothing gift wrap

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

BRIEF 05

Bryony Longden Web Presence 06 / 06

Concept
An online presence for Bryony acts as a digital portfolio, using the logotype and the imagery of her garments in context of high resolution imagery to showcase her work. The website is an access point for any boutique or fashion house to get in contact with Bryony, with a direct link to her email.

Design Direction
Keeping the branding consistant the website uses the monogram and logotype. The layout corrisponds to the grid used on the printed material stacking the images in a block. The user is able to click each image to enlarge for a larger photo and a detailed description of the product. As Bryony’s work grows each collection will be sepurate from one another using the links at the top of the page to navigate from one to another.

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