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How Do we Get tHe Rest of ouR GiRls into tHe Game?
May 31st, 2012 • Washington, DC
The Aspen Institute Sports and Society Program acknowledges the generous support of the American Heart Association in making this symposium possible.
Public relations support
ou may have noticed the headline earlier this month, that analysts working with the Centers for Disease Control and Prevention now forecast that 42 percent of Americans may be obese by 2030 (up from 36 percent in 2010) and that 11 percent could be severely obese. The medical costs of obesity are extraordinary -- $147 billion a year, at the current level. What role does the institution of sports play in addressing this national crisis, by creating opportunities for physical activity for children and adults? This is a central question that we are building conversations around with the Aspen Institute’s Sports & Society Program. So, I thank you for joining us today for what promises to be an exciting and catalytic dialogue about confronting the barriers to sport participation that face perhaps the most underserved population in sports. That would be girls from disadvantaged communities and homes, who, not coincidentally, get the least amount of exercise as well. More than four out of 10 African American teenage girls, for instance, do not get even one hour of physical activity per week; the federal government recommends one hour per day. Helping more girls fall in love with sports and develop health and fitness patterns for life is critical to the future of the nation. We will continue the conversations about health and sports at the Aspen Ideas Festival in Aspen, Colo., where from June 27-30 the AIF will host for the first time a sports track. Speakers will address such topics as the concussion crisis in football, college sports at a crossroads, and, as a prelude to the London Games, the role of the Olympic movement in the U.S. Then, at the Aspen Institute Children’s Forum from July 22-24 in Aspen, where 350 philanthropists and leaders in pediatric medicine will be asked to imagine a world in which the needs of children are put first, I will moderate a session on the risks and benefits of youth sports. Other Sports & Society programming will follow, most notably a multi-day summit at the Aspen Meadows resort in April 2013 that will present a deep-dive opportunity for 60 to 70 key stakeholders to identify opportunities to work together to get and keep more children active in sports. Invited guests to the Sport for All, Play for Life Summit will include leaders from the realms of sport, media, policy, academia and medicine. The Institute has received a generous grant from the Robert Wood Johnson Foundation to underwrite the event. We welcome your thoughts, as we facilitate perhaps the most important conversation in sports.
Tom Farrey Director, The Aspen Institute Sports & Society Program
TiTle iX and Beyond:
How Do we Get tHe Rest of ouR GiRls into tHe Game?
n June 23, 1972, President Richard M. Nixon signed into law the statute known as Title IX, declaring, “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any educational program or activity receiving Federal financial assistance.” That year, there were about 294,000 roster spots on high school teams filled by girls. By 2011, that number had grown to 3.1 million. On the eve of its 40th anniversary, Title IX merits recognition as the most effective tool at growing athletic participation opportunities since the advent of organized youth sports itself more than a century ago – by simply opening up sports in America to the non-male half of our population. The benefits to our society have been numerous. We know from research that girls and women who play sports are less likely to become obese or develop heart disease. They have higher levels of confidence, and lower levels of depression. They have lower rates of teen pregnancy and drug use. They get better grades and are more likely to graduate. They learn about teamwork, goal-setting and other skills that can help them in the workplace. As the Women’s Sports Foundation notes on its website, “It is no accident that 80 percent of female executives at Fortune 500 companies identified themselves as former ‘tomboys’ – having played sports.” Yet, most girls still miss out on the experience. Access to sports depends in large part on where a girl happens to live. Girls in the South and West have the fewest opportunities, as you can see in charts on the next page. And the participation rate for girls in rural areas and towns is twice that of those in urban areas (25 percent). Here in Washington D.C., it’s been as low as six percent. The barriers to participation for disadvantaged girls are many – from inequitable access to parks to a lack of role models and affordable club programs – but so are the opportunities for progress. Today’s symposium, featuring basketball star Maya Moore and an stellar set of speakers, explores breakthrough ideas and strategies in an effort to find scalable solutions for these girls, including the eight million who live in poverty. It starts a dialogue about extending the promise of Title IX to all American girls.
Girls’ sporTs acTiviTy shaped By locaTion
The following charts are drawn from “Progress Without Equity: The Provision of High School Athletic Opportunity in the United States, by Gender 1993-94 through 2005-06,” a November 2011 report by the Women’s Sports Foundation based on data provided by the Department of Education.
Girls’ sporTs acTiviTy shaped By Family resources
The following charts were created for the Aspen Institute’s Sports & Society Program by the Sporting Goods Manufacturers Association, which collects annual participation data through an annual online survey of more than 38,000 households. The first chart reflects the participation rate for girls under age 18, based on their household income, in each of the most popular sports.
Here’s how often girls from income groups played at least one of the sports:
Sources: SGMA, Tennis Industry Association, National Golf Foundation
8:30 – 9:00 am: 9:00 – 9:05: 9:05 – 9:30: Meet-and-greet, continental breakfast Introduction by Cheryl Campbell, Chair of the Mid-Atlantic Region Board of Directors, American Heart Association NINE QUESTIONS … with citizenathlete and basketball star Maya Moore, in conversation with Sports & Society director and ESPN reporter Tom Farrey Excerpt from “Anderson Monarchs,” new documentary on urban girls’ soccer team, followed by moderated discussion with center midfielder Kahlaa Cannady and coach Jafi Barnes NINE BIG IDEAS … from practitioners who have succeeded in working with girls in underserved communities, or leaders with promising concepts. Each speaker gets five minutes to share their proposed solution. Audience Q&A will be built into the hour at three points. Speakers: • • • • • • • • • Awista Ayub, Author, Kabul Girls Soccer Club Janet Carter, Executive Director, Coaching Corp Diana Cutaia, Director of Athletics and Sport-Based Initiatives, Wheelock College Anne Mosle, Director, ASCEND/Family Economic Security Program, the Aspen Institute Benita Fitzgerald Mosley, Chair of the Board of Trustees, Women’s Sports Foundation Amy Nakamoto, Executive Director, America SCORES Robin Schepper, Senior Advisor, Nutrition and Physical Activity Initiative, BiPartisan Policy Center Dionne Koller, Director, University of Baltimore Center for Sport and the Law Laurie Whitsel, National Coalition for Promoting Physical Activity
9:30 – 10:00:
10:00 – 11:00:
11:00 – 12:00 pm: NINE STRATEGIES … that could broaden adoption of the most powerful ideas, as suggested by a panel of national experts from key realms, followed by audience Q&A Speakers: • • • • 12:00 – 1:30: Anita DeFrantz, Chair, Women and Sport Commission, International Olympic Committee John DiPaolo, Chief of Staff, Office of Civil Rights, U.S. Department of Education Shellie Pfohl, Executive Director, the President’s Council on Fitness, Sports and Nutrition John Walsh, Executive Editor, ESPN
Brief closing comments, followed by buffet lunch for speakers and audience
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Post-event, register your thoughts via SurveyMonkey: http://www.surveymonkey.com/s/XCWTD2L The Sports & Society Program will later publish a summary and highlights from the symposium, with links to supporting materials. To be notified, please send an email to firstname.lastname@example.org
Awista Ayub is the author of the book Kabul Girls Soccer Club (Hyperion) about a soccer program she launched for a group of Afghan girls. Currently, she is based in Mumbai, India and serves as the Director of South Asia Programs for Seeds of Peace. In addition, Awista serves as a contributor to ESPN’s newest women’s focused site, espnW.com, and has published journal articles and book chapters covering issues related to Muslim women in sports. Namely, in 2011 she authored a SAIS Review article titled “A Closer Look at FIFA’s Hijab Ban.” From February 2005 to January 2007, Awista served as the Education and Health Officer at the Embassy of Afghanistan in Washington, DC. Jafi O. Barnes is a Mentor, Coach, and the Vice President of SSU. His business acumen as a leader, organizer, and marketer is crafted from a diverse set of business skills gained through 15 years of experience as an entrepreneur in the beauty and fashion industries, and from networks built in Philadelphia, the Caribbean, and his home town of Washington, D.C. Throughout this time, he has continuously demonstrated his community commitment having planned and executed many social and political events, and volunteered his services to programs such as the Clean and Pure Kids, Atlanta’s Seagram’s Gin Pursuit of Excellence Program, the Cedar Heights Community Center as well as working with Washington DC Statehood Initiative. Currently, he is an advisor for N’KOSI, LLC, a D.C.-based firm that provides pro-bono media services to The Anderson Monarchs Girls Soccer Club, (SSU). Kahlaa Cannady is a seventh-grade student at J.R. Masterman Laboratory and Demonstration School in Philadelphia. She is among the featured characters in the upcoming documentary by Eugene Martin, “Anderson Monarchs,” named after the Anderson Monarchs Girls Soccer Club in south Philadelphia where she played in grade school. She later qualified for an Olympic Development Program pool and is now a center midfielder with FC Europa, a club based in Paoli, Pa. She enjoys writing poems and reading books. She is currently reading, “They Poured Fire on Us From the Sky: The True Story of Three Lost Boys from Sudan.” She wants to become a criminal defense lawyer.
Janet Carter joined Coaching Corps® as Executive Director in 2008. For 15 years prior to joining Coaching Corps she served as Vice President of the Family Violence Prevention Fund, helping to grow the organization from a local nonprofit to a national leader in the effort to end domestic violence. As Executive Director at Coaching Corps, Ms. Carter is leading the effort to take the organization to scale nationally. Coaching Corps provides kids living in low-income communities with volunteer coaches trained in youth development. Coaches are recruited from colleges and universities and placed in after-school programs serving low-income communities. Cheryl Campbell is Senior Vice President of CGI’s Health and Compliance Program oversees complex national IT initiatives for Federal clients including: HHS, CMS, FDA and CDC, whose impact drives high-value healthcare solutions for the US population. Widely respected, she was named a Healthcare IT Game Changer in Industry to Watch, by ExecutiveBiz. Cheryl has been involved with the American Heart Association, as an event partner and a member of the board of directors over the past several years and has become the rising Chair of the Mid-Atlantic Region Board of Directors. Diana Cutaia is Director of Athletics and Sport-Based Initiatives at Wheelock College in Boston. Since her arrival in the 2005-06 school year, the Division III program has experienced tremendous success. Wheelock has seen a 200 percent increase in student-athlete participation, and has grown the number of varsity programs from five to 11, including adding men’s sports for the first time in school history. Wildcat student-athletes have drawn 39 all-conference and 103 academic all-conference accolades, while the programs have earned 17 league sportsmanship awards. Late in 2010, she was one of five Boston-area women lauded for her community service efforts, earning the Activating Confidence Award in the category of advocacy due to her work in promoting sport at all levels and for all genders, both locally and on the national level.
Anita DeFrantz, attorney and an Olympic medalist, has served as president of the LA 84 Foundation since 1987. The LA84 Foundation is the legacy of the 1984 Los Angeles Olympic Games which has as its mission serving youth through sport and enhancing the knowledge of sport society. Ms. DeFrantz was elected a member of the International Olympic Committee (IOC) in 1986. She is the chair of the Women and Sport Commission of the IOC in the United States. She has served on the Executive Board of the IOC and in 1997, she was the first woman ever elected a vice president of the IOC. John K. DiPaolo is Chief of Staff of the Office for Civil Rights in the U.S. Department of Education. OCR’s 600 team members promote educational equity and excellence through the enforcement of civil rights laws addressing race, color, national origin, gender, disability and age. Most recently, Mr. DiPaolo was a Senior Fellow focusing on education litigation and policy at the Lawyer’s Committee for Civil Rights Under Law. He has worked on school district directed policy reform, run a foundation overseeing charter schools, and taught math at a public high school in Boston. Mr. DiPaolo received his bachelor’s degree from Wesleyan University, and his law degree from Yale Law School. Dionne Koller is an Associate Professor of Law at the University of Baltimore School of Law where she teaches Civil Procedure I and II, Torts and Sports and the Law and directs the law school’s Center for Sport and the Law. Prior to entering law teaching, Professor Koller was an attorney with Akin, Gump, Strauss, Hauer & Feld, L.L.P. in Washington, D.C. specializing in complex commercial litigation. Professor Koller has published scholarly articles in the Connecticut Law Review, Brigham Young University Law Review and the Harvard Journal of Sports and Entertainment Law, among other law reviews, and is a frequent commentator on issues related to sports and the law.
Maya Moore is on her way to becoming the fastest player in the history of basketball to win every championship available: High School, NCAA, World Championship, WNBA, European, Spanish League and in August, Olympic Gold. Already, she is in the record books as the winningest player ever in the history of college basketball. Hailing from Atlanta, GA, Moore has made a career of winning. She is Generation Next, the thoughtful athlete turned cultural icon, loved by the media and as the first female basketball player signed to the prestigious Jordan Brand, she is anointed by Michael himself. She is the sport’s most amplified crossover star. Anne Mosle is a Vice President of the Aspen Institute and Executive Director of Ascend, the Family Economic Security Program at the Aspen Institute. Prior to Ascend, Mosle served as a Vice President and Officer of the W.K. Kellogg Foundation. As a Kellogg Vice President, Mosle was responsible for the Family Economic Security and Civic and Philanthropic Engagement Portfolios totaling $40M; the launch of the $100M Mission Driven Investing pilot program; and spearheading the New Mexico place-based programming. Prior to W.K. Kellogg Foundation, Mosle served as the president of Washington Area Women’s Foundation from 2000-2007. Earlier in her career, Mosle was a member of the leadership team at the Center for Policy Alternatives. Mosle currently serves on the board of the Tides Network and Foundation and the Advisory Committee of Oxford University Said School of Business. She currently resides in Washington with her husband, Jim, and children, Elliot and Jasper. Benita Fitzgerald Mosley is Chief of Sport Performance for USA Track & Field (USATF). She oversees USATF high performance, elite athlete support, Team USA; sport science and medicine; antidoping; and coaching education/certification. She is chair of the Women’s Sports Foundation Board of Trustees, an organization dedicated to advancing the lives of girls and women through sports and physical activity. Fitzgerald Mosley joined USATF after serving as President and CEO of Women in Cable Telecommunications from 2001 to 2009 and as Director of Olympic Training Centers for the USOC from 1995 to 2001. A world-class athlete, Fitzgerald Mosley won a gold medal in the 100-meter hurdles at the 1984 Olympic Games in Los Angeles, CA.
Amy Nakamoto is the interim Executive Director of America SCORES, a national organization that works with 14 sites nationwide to serve over 7,500 youth in more than 140 public schools. America SCORES inspires urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. Amy is also the permanent DC SCORES Executive Director, a role she has held since 2006. In that role, Amy has been recognized by The Century Council, the Positive Coaching Alliance (PCA), and the Meyer Foundation as a leader in youth development and the nonprofit sector. Amy is also one of 12 people appointed to the District of Columbia’s Healthy Schools and Youth Commission, which advises Mayor Vincent Gray on health, wellness, and nutritional issues affecting youth and schools. Shellie Pfohl was appointed by President Barack Obama in February 2010 to serve as Executive Director of the President’s Council on Fitness, Sports & Nutrition. As Executive Director, Ms. Pfohl directs the Council’s activities and operations as well as leads the Council’s efforts to support First Lady Michelle Obama’s Let’s Move! Initiative aimed at solving the childhood obesity epidemic within a generation. Prior to joining the Council, Ms. Pfohl served as Senior Vice President of Partnerships for HOPSports, Inc. where she created strategic partnerships with state, national and international organizations seeking health and physical education resources for schools and community organizations. Robin Schepper is a passionate, committed professional with extensive managerial experience in Democratic campaigns, government and the non-profit sector. She has proven leadership and communications experience building businesses, high profile initiatives and community organizations. Robin is skilled in strategic planning and implementation, public speaking, creating and working with coalitions, and managing large teams. At present, Robin serves as senior advisor to the Bipartisan Policy Center’s Nutrition and Physical Activity Initiative working with former Cabinet Secretaries Glickman, Shalala, Leavitt and Veneman. Previously, Robin served as Executive Director for First Lady Obama’s Let’s Move! Initiative.
John Walsh is Executive Editor and Executive Vice President of ESPN. Since joining ESPN in 1988, John A. Walsh’s fingerprints are on many of the network’s largest initiatives and launches. An executive vice president, Walsh has served as executive editor since December 1990 and oversaw the launch of ESPN The Magazine and ESPN Radio; been instrumental in developing the many news and information elements within ESPN, including networks and new shows; and led the editorial direction of ESPN.com and its properties. Currently he also serves as chairman of ESPN’s editorial board. Laurie Whitsel is currently the Director of Policy Research for the American Heart Association, helping to translate science into policy at a national level in the areas of cardiovascular disease and stroke prevention and health promotion. The Association’s policy research department provides policy development and the foundation for AHA’s advocacy work at the national and state level. She is also the president of the National Coalition for Promoting Physical Activity, which represents a diverse blend of associations, health organizations, and private corporations promoting physical activity and fitness initiatives, advocating for policies that encourage Americans of all ages to become more physically active.
Tom Farrey is an ESPN enterprise reporter and director of the Aspen Institute’s Sports & Society Program. His stories have appeared on ESPN television’s Outside the Lines, SportsCenter and E:60, ABC’s World News Tonight and Good Morning America, and in print for the Seattle Times, Business Week and Washington Post. He is a contributing writer at ESPN The Magazine and ESPN.com, where in 1996 he was one of the first editors. Two of his stories have won Emmy awards, and his written work has earned top national honors from organizations including the Women’s Sports Foundation. His 2008 book, Game On: The All-American Race to Make Champions of Our Children, a deep exploration of the culture of modern youth sports, is a required text in courses at many universities. He launched the Sports & Society Program in May 2011.
The Sports and Society Program mission is to convene leaders, foster dialogue, and inspire solutions that help sport serve the public interest. The program addresses a range of topics and is currently focused on the role of sports in the development of healthy children and communities. www.aspeninstitute.org/sports-society
The Aspen Institute mission is twofold: to foster values-based leadership, encouraging individuals to reflect on the ideals and ideas that define a good society, and to provide a neutral and balanced venue for discussing and acting on critical issues. The Aspen Institute is based in Washington, DC, Aspen, Colorado, and on the Wye River of Maryland’s Eastern Shore and has an international network of partners. www.aspeninstitute.org