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Internet Marketing and Social Media
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Program Objectives:
By the end of the program, participants will be able to: 23 - 27 Sep 2012
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Locations & Dates:

Reach their buyers directly, establishing a personal link with current and prospective customers. Access niche buyers with targeted and effective messages. Publish content that people want to read and that search engines reward with high rankings. Migrate individual marketing activities to their online marketing. Monitor the web for b u z z about their brand. Use tools like blogs, and social networking to enhance their online presence. Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Dubai, English

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Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time. One extra free place for every 2 paid nominees

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2012

Programs

Delivery Type: Group-Live Pre-requisites: None Related Programs:
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In-Company Training

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Advanced Public Relations Strategies Corporate Planning and Strategy Hospitality Events and Conferences Management

This program is designed for:
Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media. This program is worth 25 NASBA CPEs. Note: This is a hands-on training program using laptops/computers, which will be made available by Meirc.

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Virtual University

Latest News
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Fees in US$:
Per participant $3,800 Frequent nomination $3,420 (including coffee breaks and a buffet lunch daily)

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Program Outline
Marketing on the Web
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Developing an Online Marketing Strategy
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The Rules of Web Marketing and Public Relations (PR) The Convergence of Marketing and PR on the Web Buyers Personas and Reaching your Buyers Directly Content Writing that Drives Action

Creating an Online Marketing Plan Developing Internet Marketing Strategies Internet Marketing Campaign How to Master Business Social Media to Brand Yourself Build, Cultivate, and Measure Success on the New Web Overview of Analytics and Interpretation of Results and Graphs Blog Presentation by Participants and Suggestions for Improvement

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Web Based Communications to Reach Buyers Directly
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You Are What you Publish Content-Rich Web Sites and Online Media Rooms Online News Releases and Reaching the Media
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http://www.meirc.com/programs/sales-and-marketing/1450-internet-marketing-and-social-media.html

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Blogging for Business and Marketing Search Engine and Viral Marketing The Power of Search Engine Optimization (SEO) in Beating your Competitors Hands-on Practice: Creating Blogs

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Empire Avenue and the Power of Brands Online. Klout, Peerindex and the Measure of Influence on the Web.

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Templates and Checklists
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Social Marketing and Networking on the Web
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Web Site Benchmark Scorecard Action Plan Worksheet Buyer Persona Worksheet Internet Marketing Training Follow-up Professional Development Training

Leveraging Social Media to Engage Customers and Build your Brand Hands-on and Practical Approach to Twitter, Facebook and LinkedIn Tweeting your Way to Success Tools To Engage Customers and Ignite your Business Engaging your Customers and the Public on Linkedin Facebook Marketing Techniques The Integration of all Networks to Achieve Viral Effects

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Cultivating multicultural leaders HR Certification Institute (HRCI) Beirut programs shifted to Dubai Chartered Institute of Marketing Develop Multicultural Leaders

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