Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

Brief 04

Student handbook Overview 01 / 04

BA(HONS) GRAPHIC DESIGN
STUDENT HANDBOOK

2012-13
Brief
The brief was to propose the redesign of the student hand books which each 1st year student recieves when enrolling on there specific courses. Creating a more visually engaging booklet that stands out from the information bombarding the student at the start of their time at the college.

Concepts
The visual identity for the handbooks is created through the use of a bespoke typeface which will feature throughout each handbook. The idea is to create a set of visually engaging publications that will appeal to students in creative disciplines. The publications work across print and digital formats allowing the handbooks to be viewed in a number of ways including handheld devices, computers and printed matter.

Resolution
9 x 200mm x 200mm handbooks 2 colours per booklet Print and digital distribution purposes

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

Brief 04

Student handbook Colour palette 02 / 04

BA(HONS) PHOTOGRAPHY
STUDENT HANDBOOK

BA(HONS) DFGA
STUDENT HANDBOOK

c=100 m=0 y=0 k=0

c=100 m=90 y=10 k=0

BA(HONS) FINE ART VISUAL COMMUNICATION
STUDENT HANDBOOK

2012-13
c=0 m=100 y=0 k=0 c=29 m=85 y=59 k=32

2012-13 BA(HONS) INTERDISCIPLINARY
STUDENT HANDBOOK

2012-13 BA(HONS) PRINTED TEXTILES & SURFACE PATTERN
STUDENT HANDBOOK

BA(HONS) CREATIVE ADVERTISING
STUDENT HANDBOOK

c=75 m=5 y=100 k=0

c=80 m=10 y=45 k=0

2012-13
c=0 m=50 y=100 k=0 c=0 m=0 y=0 k=100

2012-13 BA(HONS) VISUAL COMMUNICATION
STUDENT HANDBOOK

2012-13

BA(HONS) FASHION
STUDENT HANDBOOK
STUDENT HANDBOOK

2012-13

2012-13

Colour palette
Each course is represented by a different colour to create individuality whilst still maintaining elements of unified identity. Each hand book will use that colour, process black and stock. The cover is minimal uterlising the large type which is course specific. All the book will fit together as a set.

Design specification
Size Pages Grid Colour 200mm x 200mm 20 12mm modular 3mm gutters Chosen colour, process black and stock

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

Brief 04

Student handbook Typography 03 / 04

Front Cover text

Heading text

Body Copy

Numbers type treatment

BA (HONS) GRAPHIC DESIGN
Din

abcdefghijklnopqrstuvwxyz abcdefghijklnopqrstuvwxyz 0123456789
Helvetica

Heading slanted

Page numbers

0123456789
Helvetica Light

Front Cover alternative text

Din Outlined

Typography
As the typography is one of the primary requirements for the handbooks the type treatment that we decided to explore was to create a variety of 3 dimensional letterforms. As the handbook is primarily viewed on screen we thought that it would bring and extra dimension to the screen. The variety of different treatments to the type create a stimulating visual whilst maintaining the views engagement throughtout the publication.

Design specification
Front cover type Din pro Bold Din pro bold outlined Body text Helvetica Folios Helvetica 7pt 8pt / 1 1pt

Sam Wallbank

s-wallbank0912fmp.blogspot.com/

OUGD303

Brief 04

Student handbook Digital format 04 / 04

Design Direction
The same type and visual style runs throughout the digital and printed hand book. The vector based diagrams representing the year and course break down are again 3 dimensional. The idea is for the year break down to be interactive, touching the different panels brings up the information in more depth As for the PDF it is designed to work as a single page document or double.